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How long will the novel IP fire when The World and Grand Prix hit?

   Special feature of 1905 film network From the summer movie, Love O2O, and to the National Day movie, the position of novel IP in the movie market can be seen, and its strong fan base is equivalent to the guarantee of box office for investors. However, after the novels with a large number of fans are put on the big screen, it often leads to questions. What kind of works is a good adaptation? Will the upsurge of novel IP adaptation continue in the film market? 1905 Movie Network talked with novelists, professional screenwriters and critics, trying to find the answers to the questions.

Four Great Classical Novels mixed street literature? Novel IP craze may cool down

    In recent years, the novel IP has developed rapidly in the film market, and the novel IP that can make a difference at the box office has gradually developed from two or three novels to nine or ten novels every year. In 2013, Jing M.Guo officially met with the audience with a film, and in the same year, he also had a good box office; In 2014, movies such as,, and were also adapted from novels. Although these films were frequently vomited by netizens, the doubts did not affect the next development of novel IP.

    By 2015, the number of films adapted from novel IP not only soared, but also began to show greater ability to attract gold: it became the runner-up of the annual Chinese film box office with a score of more than 1.6 billion, and earned 700 million and 680 million box offices respectively, and the final box office of Hehe also exceeded 400 million. In 2016, IP-adapted movies of novels such as Tomb Raider Notes, Love O2O, never gone, etc. have been concentrated in the summer file to meet the audience, and those that have not been released include I am not Pan Jinlian, Grand Prix, Passing Through Your World, One sentence is worth ten thousand sentences, and so on.

    The upsurge of IP adaptation of novels has attracted constant controversy. Last year, Alibaba Pictures said that professional screenwriters would no longer be used, and professional screenwriters were also accused of "adapting IP". Wang Hailin, a screenwriter, once said that fostering IP was "helping others to abuse", which devalued the screenwriter industry. In this regard, screenwriter Yu Fei explained, "Resisting changing IP is not really denying the adaptation of this matter, but resisting adapting junk IP with high-quality professional screenwriters. For example, Wang Hailin, let him change The Journey to the West and A Dream of Red Mansions, he certainly has no opinion, but he won’t want to let him change some dirty street literature. " Yu Fei believes that the concept of novel IP completely mixes Four Great Classical Novels and street literature, which is really unscientific.

    For the future development of novel IP, many people in the industry believe that this upsurge will not last forever, and the number of high-quality novel IP is limited. When online novels no longer break out on a large scale, the market will return to a normal state. Yu Fei said, "Now the online novel that has been saved for more than ten years has broken out. It can break out once, but it will not break out all the time. In the future, the market will return to a normal state." 

Is the author’s adaptation an absolute prescription? There is a difference between the creation of novels and scripts.

    Nowadays, the slogan of "the original author personally wrote the script" can often be seen on movie posters. It seems that the original author has the guarantee of "loyalty to the original" when he goes into battle, and this also avoids the problem that the original author may come out and tear the frame after the film is released. From Liu Zhenyun, Yan Lianke and Yan Geling, to Wu Xuelan and Bao Jingjing, who started from online literature, they have all adapted film and television works that are popular, but there are also many cases of writers’ mistakes: the film starring Huang Xiaoming and Angelababy was written by Haiyan himself, the screenwriter of Left Ear was the original author Rao Xueman, and Feng Tang participated in the screenwriter work. The screenwriter of Tiny Times series was also Jing M.Guo himself & HELIP. … However, the reputation of these films is generally lower than that of novels.

    In the eyes of many people in the industry, a well-written novel and a well-written script are two different things. Novel creation can be unconstrained and descriptive, but the script needs to focus on promoting the plot. Yu Fei said, "It doesn’t have any special significance for the original author to adapt, that is, the management hired a screenwriter again, but it just happened that the original author did it. It doesn’t mean that he must change it well when he adapted it, nor did Mo Yan change it." In addition, because the original author grasps too much discourse power, he often interferes with other people’s opinions with "what I thought at that time, so what should I do?"

    Not long ago, the Tomb Raiding Notes was released, which was the "screenwriter’s first novel" by the original author Nanpai Sanshu. Previously, the online drama of "Tomb Notes" was sprayed, which made his uncle unable to sit still and felt that "it is better to adapt it yourself." However, after the film was released, the word-of-mouth was not satisfactory, and even many original powders were not bought. Nanpai’s uncle, who has written novels for many years, also encountered the dilemma of choosing the plot of the novel. He once revealed at the press conference that the first draft of his script had written 80,000 words, and finally he had to let the director make drastic cuts and change it into a movie script with 20,000 fonts. Speaking of the reason, his uncle said frankly, "I know very well that the manuscript has been filmed for forty hours. If you want me to delete it myself, I don’t know which one to delete. Let the director delete it."

What is a good adaptation? It is more important to translate the taste than to be loyal to the original.

    The author of the novel and the professional screenwriter also have different opinions on the understanding of the adaptation of the novel into a film. Nanpai Sanshu believes that the most important thing in adapting a novel is to "choose a side" first. "When you want to adapt a novel to a movie, you have to choose which side first. As long as you complete this choice, everything will be easy. Standing on the side of the movie, if you want to make a good movie, you should do it with the logic of the movie. If you stand on the side of the novel and want to make a movie of a good novel, then you should do it in the way of the novel. Everything is your choice, and the consequences are at your own risk. "

    Nanpai’s uncle thinks that adaptation is a multiple-choice question in position, but professional screenwriters don’t agree with the view of "choosing a side station" Yu Fei said, "Of course, we should stand in the perspective of film and television works. If we stand in the perspective of novels, then write novels. Why do you adapt films and television? Or do you please fans from the perspective of novels, do fans really buy your account? " In his view, if the work is really good, it doesn’t matter whether it is loyal to the original, while if the work is not good, it is useless to be loyal to the original. Yu Fei believes that screenwriters should start from the rules of script creation, otherwise even if the box office is successful, it will be a pseudo-success. "If you don’t treat it as a literary work, but cater to capital, broadcast platform, fans’ psychology and people with the right to speak, and finally shoot and broadcast, pretend to be very prosperous, but actually?"

    Chen Shaofeng, vice president of Peking University Cultural Industry Research Institute, also believes that "loyalty to the original" is not the most important thing in adaptation. He said that many of Zhang Yimou’s works have been successfully adapted: Red Sorghum, Red Sorghum, Red Sorghum, Red Sorghum and Red Sorghum were adapted from the novels of writers Mo Yan, Liu Heng, Su Tong and Chen Yuanbin respectively, but Zhang Yimou did not completely adapt the original works one by one, but used film skills to make his own style. In addition to these traditional novels IP, there are also successful adaptations of online novels. Although TV series nirvana in fire, Wu Ershan’s Searching for Dragons, Chen Kaige’s, Zhang Yimou’s and Huatao Teng’s were born out of online novels, they can still be recognized by the audience after being adapted into film and television works.

    When it comes to the specific operation of adaptation, Yu Fei believes that some well-known classic novels can hardly be changed. "Like A Dream of Red Mansions and Jin Yong’s novels, there is nothing to change." But for most online novels, the adaptation needs to be subversive. He said, "Generally, it is what kind of artistic conception and atmosphere the novel creates for us, and there are several good characters in it. Just bring these things, and there are only a few big events."

    Regardless of traditional novels or online novels, Yu Fei believes that the most important thing in adaptation is to translate the flavor of the original, rather than sticking to the specific plot of the novel. Yu Fei takes the upcoming "I am not Pan Jinlian" as an example. "Just that unique taste, if you translate it, there are many things, and other stories are very simple. It is very difficult to translate the absurdity and black humor of the novel, otherwise why does Feng Dao always want to translate him (referring to Liu Zhenyun)? This is not a regular commercial film, but something more upscale. "

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Henan Province held a video conference to cancel the deployment of the real vehicle test in the tenth campaign of the provincial toll station

  On April 13th, our province held a video conference to cancel the mobilization and deployment of the tenth campaign of provincial toll stations, to inform the progress of the tenth campaign in the province, to interpret the implementation plan of the real vehicle test, and to deploy related work. Song Huadong, deputy director of the Provincial Department of Transportation, attended the meeting and delivered a speech.

  The meeting pointed out that in recent years, all highway operation and management units in the province have paid attention to epidemic prevention and control, transportation security, "free of charge" and "free of charge", and actively participated in epidemic prevention and control and traffic protection. Especially since the tenth campaign started, all units have done a good job in epidemic prevention and control and station withdrawal, seized opportunities and overcome difficulties, and closely focused on system upgrading, engineering construction, real vehicle testing, complaint handling and customer service system construction, and achieved remarkable results.

  The meeting emphasized that the real vehicle test was the key task in the 10th campaign. Through the full-process real vehicle test of expressway network toll collection system, the functions, performance and accuracy of all the software and hardware including ETC portal system, lane toll collection system, toll amount display system and clearing and settlement system were tested, and the problems were thoroughly searched, the causes of the problems were analyzed, and the problems were thoroughly solved, and finally "one pass, one bill, one fee deduction and one notification" were realized.

  The meeting requested that the real vehicle test is the "touchstone" to test whether all kinds of problems have been solved since the expressway was switched to the grid, which is related to the success or failure of the whole work of canceling the toll stations at the provincial boundary of the expressway. At present, it is in the critical stage of the general attack, and all units in the province should strengthen their confidence, resolutely win the tenth battle, and do a good job in various operations and services after the toll collection is resumed with a brand-new look.

  To do a good job in all aspects of real vehicle testing, Song Huadong emphasized that the first is to improve ideological understanding and strengthen organizational leadership. All units should fully understand the urgency and importance of the real vehicle test work and carry out the work quickly in accordance with the unified plan and technical requirements. The second is to compact the responsibility of work and grasp the key points of work. All units should compact their work responsibilities and do their best to organize vehicles, fill in data and analyze problems. The third is to strengthen equipment maintenance and operation monitoring. Strengthen the operation monitoring and maintenance of portal equipment in the whole province, and seriously carry out the quality review of the project of canceling the provincial boundary station. The fourth is to consolidate safety responsibilities and strengthen on-site protection. Ensure the safety of personnel and vehicles, data network and epidemic prevention and control in the whole test work, and resolutely put an end to any safety accidents. The fifth is to actively find problems and make systematic rectification. All units should find and solve problems through testing, so as to promote reform through testing and ensure that the charging system has complete functions, excellent performance, accurate charging, convenient use and stable operation. Sixth, do a good job in cross-provincial testing and pay attention to the effectiveness of testing. The relevant units should carefully prepare and strengthen communication to solve the difficult problems in the inter-provincial testing work.

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Guaranteed payment

On March 18th, 2016, the "First Alipay Import Cross-border E-commerce Leaders Salon" hosted by Alipay and co-organized by Hugo. com was held in Xizi Lake, Hangzhou. Business leaders of key merchants in domestic Haitao industry, founders of innovative growth Haitao merchants and core leaders of upstream and downstream suppliers of high-quality industrial chain attended. The guests at the scene had in-depth discussions on important topics such as Haitao industry trends, policy trends, cross-border logistics, Haitao O2O, and industry innovation in 2016.

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Global News: Interest rate cuts are expected to be suppressed again. US stocks are mixed. Jia Yueting "shelled" Xiaomi Automobile

  On Monday (April 1st) EST, the ISM manufacturing index in March released by the United States unexpectedly rose to 50.3, and entered the expansion range for the first time since September 2022, which suppressed the Fed’s expectation of interest rate cut. The probability of interest rate cut in June was less than 50%, and the yield of US bonds rose, which suppressed the market performance. US stocks once turned down across the board and eventually closed mixed.

  At the close, the S&P 500 index fell 0.20% to 5243.77 points; The Dow Jones index fell 0.60% to 39,566.85 points; The Nasdaq index rose 0.11% to 16,396.83.

  As for the yield of US bonds, stimulated by the unexpected expansion of ISM manufacturing industry, the yield of US bonds soared, and the yield of 10-year US bonds rushed above 4.3% to close at 4.33%. The yield of 2-year US bonds, which is most sensitive to the Fed’s policy interest rate, closed at 4.72%.

  At present, the market still has illusions about the first decline in the first half of the year, and the unexpected rise in the ISM manufacturing index has hit investor sentiment. Bank of America analysts said that the ISM report confirmed last week’s statement that the resilience of the US economy kept the Fed patient. For the bond market, this means that interest rates will remain at a high level for a longer period of time.

  This is consistent with Powell’s reaffirmation last Friday that he is not in a hurry to cut interest rates. Oppenheimer analysts pointed out that the Fed has repeatedly postponed the expectation of interest rate cuts, which disappointed investors.

  In terms of important news, the recent performance of gold can be described as soaring. Although the expectation of interest rate cuts was suppressed overnight, the price of gold still hit a record high. Joseph Cavatoni, market strategist of the World Gold Council, said: "I think this is a very exciting moment for gold. I believe that what really drives this trend is that many market speculators are indeed full of confidence and comfort in the Fed’s interest rate cut. "

  On the AI side, OpenAI announced that it will allow users to use ChatGPT directly without registering the service, which will make it easier for people to experience the potential of artificial intelligence. OpenAI allows over 100 million users in 185 countries and regions to use ChatGPT to learn new things, find creative inspiration and get answers to questions.

  Recently, the rim has been extremely hot, which has once again set off a wave of price cuts. This time, the "initiator" is not Tesla, but Xiaomi. Weilai, Chery, Wenjie and Tucki launched different preferential policies on the same day. Interestingly, Jia Yueting, the head of FF, a new car-making force far across the ocean, has a good opinion on Xiaomi.

  On April 1st, Jia Yueting issued a document saying: The first release of Xiaomi Automobile was very successful, which reflected the maturity of China’s new energy automobile industry chain in recent years and the great advantage of China’s manufacturing cost performance. The execution and marketing ability of Xiaomi’s car-making is worthy of praise, but the cottage culture, shortcut mode and follower thinking are regarded as the standard by many people, which is worrying.

  Since July 4, 2017, Jia Yueting boarded a flight to the United States and left a sentence "Return to China next week". He has been stranded in the United States for nearly seven years.

  [Hot stocks]

  Among the popular US stocks, Google closed up nearly 3%, reaching a record high, Microsoft rose 0.92%, NVIDIA rose 0.01%, Amazon rose 0.33%, Tesla fell 0.32%, Apple fell 0.85%, Meta rose 1.19%, AMD rose 1.58%, Arm Holdings rose 1.54%, and Nye soared 1.15%.

  [global index]

  European stocks closed

  [China Stock Market]

  Nasdaq China Jinlong Index rose 1.91%. In terms of popular Chinese stocks, Pinduoduo rose 2.50%, TSMC rose 3.95%, Weilai rose 3.33%, Xpeng Motors rose 1.11%, Alibaba rose 1.40%, Baidu rose 3.00% and Netease fell 4.60%.

  [foreign exchange commodities]

  The US dollar index once rushed above the 105 mark in intraday trading, hitting a new high in nearly four months.

  New york gold closed 0.61% higher at $2,250.2 an ounce.

  Due to the prospect of tightening the supply of crude oil in Mexico and the risk of expanding the Middle East conflict caused by Israel’s attack on Syria, oil prices have hit a new high in the near future. WTI crude oil continued to hit a new high since October last year, and finally closed up 1.09% to US$ 84.08/barrel; Brent crude oil closed up 0.93% to 87.8 yuan/barrel.

  [Highlights]

  In March, the unexpected expansion of ISM manufacturing industry in the United States ended, and prices continued to shrink for 16 months, with new orders and production rising.

  The US ISM manufacturing index rose to 50.3 in March, entering the expansion range for the first time since September 2022. Sub-indices such as prices, new orders and production have risen in succession. After the data was released, the market expected that the possibility of the Fed’s interest rate cut in June was less than 50%. The US debt plummeted and the US stock index fell.

  Xiaomi shock wave: a new wave of price cuts by car companies staged

  Wei Lai, Chery, Wen Jie and Tucki made moves on the same day. In 2024, Tucki G9 enjoys the subsidy for smart driving, and the current car is reduced to a maximum of 20,000 yuan within a limited time. Weilai launched a subsidy of up to 1 billion yuan for oil vehicle replacement, which is applicable to Weilai 2024 models. The equity of the new M7 model was adjusted, with a straight drop of 20,000 yuan. From April 1st, Chery’s policy of 10 billion yuan subsidy replacement season was renewed, and the purchase tax for designated vehicles in a limited time was free, and there were even discounts such as old cars up to 30,000 yuan and large car purchase coupons of 49,999 yuan.

  Jia Yueting comments on Xiaomi

  On April 1st, Jia Yueting issued a document saying: The first release of Xiaomi Automobile was very successful, which reflected the maturity of China’s new energy automobile industry chain in recent years and the great advantage of China’s manufacturing cost performance. The execution and marketing ability of Xiaomi’s car-making is worthy of praise, but the cottage culture, shortcut mode and follower thinking are regarded as the standard by many people, which is worrying.

  He believes that values determine the ceiling, and benchmarking, plagiarism and shallow innovation cannot bring about fundamental technological changes and basic technological transcendence.

  Research Institute: Tesla or the loss of potential car buyers in the United States under the influence of Musk’s remarks

  According to a survey by market intelligence company Caliber, the number of potential buyers of Tesla Motors in the United States is decreasing, and the survey results partly blame the controversial image of Tesla CEO Elon Musk. Tesla will announce its production and delivery in the first quarter of this year as soon as this Tuesday (April 2). At present, the delivery volume is still on the rising track, but there may be obvious signs of slowing down. There are also pessimistic industry analysts who predict that the delivery volume may decline year-on-year.

  Amazon is training the big model "Olympus" to surpass Claude in the middle of the year.

  Amazon recently completed the second round of investment in the AI company Anthropic, with a total investment of 4 billion US dollars; At the same time, the company’s own AGI team is actively training its flagship AI model "Olympus", directly targeting Claude of Anthropic. It is reported that Olympus, with hundreds of billions of parameters, is led by senior vice president Rohit Prasad and is expected to surpass Claude in the middle of this year.

  OpenAI, let go of the restrictions Users can use ChatGPT without registering.

  On Monday (April 1st) local time, the artificial intelligence (AI) company OpenAI announced that it would allow users to use ChatGPT directly without registering the service, which would make it easier for people to experience the potential of artificial intelligence.

  Goldman Sachs: AI will have a profound impact on global economic growth.

  At present, about two-thirds of jobs in the United States are threatened by AI automation to some extent, and generative AI is likely to replace a quarter of jobs. Globally, generative AI may make 300 million full-time jobs face "automation".

  Mexico plans to cut oil exports.

  According to sources, Pemex, a Mexican state-owned oil company, canceled the contract to supply its flagship product Maya crude oil to refineries in the United States, Europe and Asia (the scale is unknown). At a time when OPEC and its allies have begun to cut production, this cut may push up the oil price at a five-month high. According to sources, Pemex suspended exports in order to produce more domestic gasoline and diesel before the presidential election on June 2. The above-mentioned person said that the shutdown mainly affected the export of Maya crude oil, while the transportation volume of other grades of crude oil will continue to decrease. In 2021 and 2023, Pemex had to shelve its plan to stop oil exports because it failed to increase domestic fuel production.

  [financial calendar]

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FC games that made us "friends" in those years.

For the players of our time, the most interesting game is always FC game.

Because at that time, all the friends around us were there, and a large group of people gathered together, and the day passed unconsciously.

There are many FC games that can be played by two people, and two people need to work together. But most of the time, two players frame each other and intrigue each other for fun.

Einstein once said: If you don’t cooperate in playing FC games, what is the meaning of life?

In those days, many players even fell out because of playing games, and later they made up happily because of playing games. ….

This is our childhood!

Today, Xiaobian takes you back to the classic FC games that can be played by two people.

The first thing I have to mention is this most representative two-player cooperative game.

This game can be said to play FC games to the extreme.

All the classic games in the games once released by Kelemei are brought together, creating a generation of classic masterpieces.

In the game, players can play Contra, Soldier Bees, Demon City, Road Racing and Salomon Snake.

In addition, there are various funny elements and cute painting styles, and the operation freedom is extremely high.

If you want to select the most fun FC game, then this game is definitely in the top three.

Interaction is the essence of this game. Players can frame each other or cooperate with each other. Players can even throw teammates as weapons.

The game has all kinds of possibilities for two people to cooperate, which other games can’t understand.

If you want to say the most far-reaching game in the FC era, it is definitely a blood series.

Blood series are all classic FC games. Blood series include: blood basketball, blood football, blood dodgeball, blood die-hards, blood time drama, blood colleges, blood story and blood sports meeting. ….

The playability of the game is very high, and there are various funny elements.

Every work is a battle scene full of gunpowder, and players with good feelings can immediately become "enemies" after playing it.

Easy and cheerful climbing game!

You can’t frame teammates or pit each other in the game, which is a rare classic of cooperation.

The game is not difficult, and the gameplay and arcade have hardly changed much.

At that time, this cassette was very expensive, and there was only one game on a cassette.

This game has a great degree of freedom, so players can choose the difficulty, and they can also choose whether to turn on the mutual mode between players.

Generally, players choose the cooperation mode and have a pleasant customs clearance together.

Of course, many people like to choose a mode that can hurt each other, and killing another player can add life. In addition, they can pinch each other in many traps and dangerous places.

However, what made Xiao Bian most gratified in those days was this giant Han who threw me out at the critical moment, but he was sucked out.

If this game works well together, it can end in ten minutes.

But it was too difficult for players in those days to cooperate well.

If you are not careful, you will be dragged to death, and then the two will start to pinch each other. At the third level, you will start to beat the speed, and if you slow down, you will be directly killed.

In addition, the game can borrow life, and many great gods died in this setting.

The most common FC game is also the most classic FC game.

The gameplay is very simple, but I can’t jump when I meet my pig teammates. That’s anxious!

You know, the most embarrassing setting of this game is jumping, and there is no inertia at all

You may be brave and good at fighting, but when you meet a teammate like a pig, no matter how many lives you have and how powerful you are, it’s over.

The base setting in the game has caused many players to die "unjustly"!

The average player can’t play this game for a long time because many players can’t grab props and blow up the base.

Of course, there are many times when we can’t hold our ground and are stormed by enemy tanks. After all, the base wall is fragile.

The jump of Shuangjielong series needs AB to press at the same time, which is the most difficult operation, but there are many places that need to jump in the later stage of the game. And if you don’t dance well, you just hang up.

Every character in the game has only one life, and he will never appear again after he dies. This greatly increases the difficulty of the game.

In the double mode, few people can make it to the last level and see mummies.

Most players either made mistakes or were killed by teammates.

SNK was a very good fc game for two players in his early years. The fluency of the game was very high, and it was a rare boutique of that era.

The game is a transplanted version of arcade. Although the picture quality is greatly reduced, the hot and refreshing fighting feeling is truly reflected.

Battle in Cuba is very similar to another SNK game "Rage", and the gameplay is the same. They are both plane shooting games.

There are many hostages in the game that can be saved. If you are unlucky, you will lose points if you accidentally kill the hostages.

This game needs good cooperation, which can quickly clear all enemy soldiers and ensure smooth customs clearance.

Players were speculating before the start of each game. At that time, everyone liked to use planes and could run around in the sky without space restrictions.

Later players confirmed that it is actually the best to use jeep.

This game is a classic, but it is too difficult. If you die in singles, you have to start over.

Fortunately, there is an enhanced version in the later stage, so that the player will not die after being hit, so as to get through the customs.

In the game, players need to keep eating energy and strengthen firepower, speed and satellites.

If two people cooperate, the difficulty can be reduced a lot.

The bomb used in the game is very powerful, and players without accuracy can’t smash an enemy tank for half a day.

The essence of this game lies in the rescue of hostages. Saving a certain number of troops or officers can increase a lot of firepower.

At that time, we were just taking hostages, never discussing, and we just started to rob. Anyway, two people will die in the first few levels, so it’s better to rob people with a good time.

The extremely difficult game, the attack judgment is very strange, and it hangs up if you don’t pay attention.

There are grenades, pistols and missiles in the game that can be used to attack the enemy. There are not many props, but we like to grab them in those days.

Generally, it’s good to pass a level, and not many players can pass the next level at that time.

If two people cooperate, the difficulty will be relatively reduced.

The Teenage Ninja Turtles series is classic, and almost all versions can be doubles.

The game can be closed continuously, so you don’t have to worry about being hung up halfway. However, the BOSS settings are quite powerful, and players need to use blood-consuming skills to fight hard.

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Environmental protection inspectors "looked back" for more than half of the time, and local false rectification was frequently exposed and repeatedly criticized.

  The Central Environmental Protection Inspector "looked back" just over half of the work, and 10 provinces in Hebei, Henan, Inner Mongolia, Ningxia, Heilongjiang, Jiangsu, Jiangxi, Guangdong, Guangxi and Yunnan all had records of being severely approved by the inspector group.

  The Paper noted that most provinces had been given nearly two years of rectification before "looking back". However, the notification records of the inspector group show that there are many problems such as "superficial rectification", "pretend rectification" and "perfunctory rectification". These problems reveal that the party and government leaders in these places still have a fluky mentality about environmental protection work and hope to muddle through.

  According to the arrangement of "looking back" work, at present, each inspector group has carried out inspection work in the sinking city, and will check the rectification of the first round of inspectors’ feedback and the completion of the work of "establishing a bank and reforming" for the people’s calls and letters.

  Problems such as "false rectification" are bound to escape the "golden eyes" of inspectors.

  "Some local party and government leaders did not really pay attention to it, perfunctory rectification, and did not take the initiative to draw inferences; On the other hand, we carried out the second, third and fourth batches of inspectors immediately after the first batch of inspectors (in the first round), and did not pay close attention to their problem rectification, so this time ‘ Looking back ’ The problems are exposed. " An inspector told The Paper.

  On June 13th, inspectors drove back and forth for 7 hours and went to the scene to verify the cases reported by the masses and investigate and collect evidence. The pictures in this article are all pictures of The Paper reporter Diao Fanchao.Ningxia was notified on the day it entered the country.

  On June 12, the Fourth Environmental Protection Inspector Group of the Central Committee found in Rugao City, Nantong, Jiangsu Province that the feedback from the first round of inspectors was perfunctory and rectified locally. Hujiang Waste Oil Purification Plant and Fulin Fuel Oil Business Department, which are located on the banks of the Yangtze River, accumulate a large amount of hazardous wastes, some of which are randomly scattered, stored in the open air or even buried underground, and the surface water, soil and groundwater are seriously polluted, which brings hidden dangers to the water environment safety of the Yangtze River.

  On the same day, the Third Environmental Protection Inspector Group of the Central Committee, which carried out the inspector’s "looking back" work in Heilongjiang, found that Qiqihar reported that there were also problems of perfunctory rectification and coping with rectification. After "rectification", more than 100,000 tons of sludge was still stored in Nenjiang flood discharge area.

  Since the Central Environmental Protection Inspector "Looking Back" started, due to the outstanding problems of "superficial rectification", "pretending rectification" and "perfunctory rectification", many party and government leaders have been talked on the spot by the heads of the inspector group.

  On June 1st, the Second Environmental Protection Inspector Group of the Central Committee was stationed in Ningxia to carry out the work of "looking back". Less than one hour after the mobilization meeting, the inspector group received five report calls, four of which reflected the foul smell of Terry Pharmaceutical.

  "The odor problem of Terry Pharmaceutical has not been rectified yet, and the odor is released seriously at least once a day." On the same day, the inspector group came to Tairui Pharmaceutical Factory in Yongning County and found that the report was true. In addition, the inspector group found that Tairui Pharmaceutical still had some problems such as inconsistent operation records of environmental protection treatment facilities, sulfur dioxide in its own power plant exceeding the standard instantly, nitrogen oxides exceeding the standard and abnormal dust monitoring.

  The problem of Terry Pharmaceutical is one of the key concerns of the Inspector Group in 2016. Looking back at Ningxia this time, the inspector group believes that Terry Pharmaceutical is not only extensive in environmental management, but also suspected of superficial rectification.

  Coincidentally, on June 14th, the Ministry of Environment issued another notice saying that the inspector group went straight to the scene without saying hello, and inspected Taisha Industrial Park in Pingluo County, Shizuishan City, Ningxia, and found that the environmental problems of enterprises such as Ningxia Luyuanheng Activated Carbon Co., Ltd. in the park were outstanding, and the perfunctory rectification situation was obvious.

  Be ruthless, report quickly, use harsh and accurate words — — Compared with the centralized feedback during the first round of inspections, this "looking back" aimed at the problems found in the inspection process, the Ministry of Environment issued a notice every day, which was frequently exposed and showed no mercy.

  On June 6th, the Second Environmental Protection Inspector Group of the Central Committee met with Yang Yujing, Mayor of Yinchuan City, and Xu Qing, Vice Mayor of Yinchuan City, about the previous mass reports on Ningxia Yinchuan Tairui Pharmaceutical and other enterprises.

  The inspector group stressed that according to the provisions of party discipline and political discipline, the accountability should be pursued and handled. Avoid "treating the head with a headache, treating the foot with a pain", and make up your mind to completely solve the problem, without taking any chances, waiting and waiting, and without leaving any dead ends.

  On June 13th, wuxuan county Tianhua Mining Co., Ltd., Laibin, Guangxi, visited Sha ‘an Jinguangling Concentrator and Slag Depot in Sanli Town.Party and government leaders in many places in Guangxi were met on the spot.

  Fangchenggang, Qinzhou and Beihai in southern Guangxi are located in the core of Beibu Gulf Economic Zone.

  Here sits the largest bay in southern China, where the Chinese white dolphin population lives, and the natural mangroves form a unique wetland landscape.

  In November 2016, when the first round of inspectors gave feedback, the Central Environmental Protection Inspector Group pointed out that environmental protection in Guangxi made concessions for development and construction from time to time, and urban construction planning invaded mangroves. In the development and construction of Beibu Gulf, the requirements of strategic environmental assessment were not fully considered. Beihai, Qinzhou and Fangchenggang all introduced a large number of industries such as steel and ferroalloy, and failed to implement the requirements of such industrial layout planning. The excellent ecological environment of Beibu Gulf has been threatened.

  Guangxi was the first province to be settled by the first round of central environmental protection inspectors. According to the time of inspectors’ feedback, Guangxi has nearly two years of rectification time.

  On June 9th, the inspector group drove from Nanning to Fangchenggang first, and the waste garbage collection points along Shatan River attracted the attention of the inspectors. When they walked in, several barrels of waste engine oil belonging to hazardous waste were randomly piled up on the roadside, and pig breeding was hidden by the river.

  In the coastal area of Fangchenggang, large-scale aquaculture ponds are endless, and the tail water of shrimp ponds flows into the offshore.

  "Guangxi has set a discharge standard for seafood aquaculture wastewater. Has the standard been implemented? With such good water quality in Beibu Gulf, large-scale farming should be controlled, otherwise it will affect the water quality in offshore waters. " The person in charge of the inspector group said.

  On June 10th, The Paper reported that the Fifth Environmental Protection Inspector Group of the Central Committee was stationed in Guangxi to carry out the inspector’s "looking back" work. On the third day, it was found that Qinzhou, Guangxi was unable to eliminate backward production capacity, and more than 20 scattered and polluting enterprises were found along the sides of provincial highways 311 and 312. There were false rectifications to the first round of inspectors’ feedback, but they were able to pass the customs level by level.

  On the same day, Zhai Qing, deputy head of the Fifth Central Environmental Protection Inspector Group and vice minister of the Ministry of Environment, met with Wang Gebing, secretary of the Qinzhou Municipal Party Committee, and Tan Pichuang, mayor.

  "This reveals that some local party and government leaders did not really pay attention to the feedback from inspectors, perfunctory rectification, and did not take the initiative to draw inferences. On the other hand, after the first batch of inspectors (in the first round), we immediately launched the second, third and fourth batches of inspectors, and did not pay close attention to their problem rectification, so this time ‘ Looking back ’ The problems are exposed. " An inspector told The Paper.

  After the briefing, the local party and government leaders gave instructions one after another, and supervised the rectification on the spot. The action was rapid.

  On June 15th, according to Guangxi Daily, the Qinzhou Municipal Party Committee and the Municipal Government attached great importance to the problems discovered by the inspectors of the Central Environmental Protection Inspector Group, supervised the rectification work on the spot, and concentrated their efforts on the "annihilation war" of "scattered and polluted" enterprises.

  As of 18: 00 on June 13th, 24 "scattered pollution" smelting enterprises that should be dismantled have all been dismantled, and the rectification work of "scattered pollution" smelting enterprises pointed out by the Central Environmental Protection Inspector Group in Qinzhou on June 9th has been fully completed, and the ecological status of the factory area has been gradually restored.

  Qinzhou also played the slogan of "with the determination of a strong man to break his wrist, fight hard to attack the city and pull out the village, and resolutely fight the tough battle of ecological environmental protection and pollution prevention."

  However, as Zhai Qing said to the administrative leaders of Qinzhou City when he raided the scattered and polluting enterprises in Qinzhou: "If the supervision of government departments is not strict, not only the environment will be destroyed, but also investors will suffer losses."

  The 24 "scattered pollution" enterprises demolished this time have long been entrenched on both sides of provincial roads 311 and 312 in Qinzhou City. According to the staff of Huangweitun Bridge Mineral Factory, the enterprises have been in production for nearly 16 years, and the surrounding enterprises have been established for many years. In recent years, under the background of attaching great importance to ecological environment protection at the national level, local governments not only failed to actively guide enterprises to eliminate, transform and upgrade, but also failed to put forward clear requirements for enterprises to meet environmental protection standards, resulting in disorganized business owners not realizing the damage these extensive production methods have brought to the local environment.

  "I have invested in environmental protection, but I don’t know what standards to achieve." On the one hand, the statement of the person in charge of Hengfeng Smelter shows that the main responsibility of environmental protection of enterprises has not been implemented, on the other hand, it also reflects that the relevant authorities have not given enough education and guidance to business owners.

  Corporate pollution, the government "pays the bill"

  According to the design of "Environmental Protection Supervision Scheme (Trial)" and other documents, the targets of central environmental protection supervision are mainly provincial party committees and governments and their relevant departments; After the end of the inspection, major issues should be reported to the central government, and the inspection results should be handed over to the Central Organization Department. These results serve as an important basis for the assessment, evaluation, appointment and dismissal of the leading bodies and leading cadres of the inspected objects.

  At the beginning of January, 2018, with the feedback from the Sixth Central Environmental Protection Inspector Group to the Party Committee and Government of Xizang Autonomous Region, the central environmental protection inspector system achieved full coverage in 31 provinces across the country.

  The Paper learned from the Ministry of the Environment that the first round of inspectors accepted more than 135,000 complaints and reports from the masses, and accumulated 29,000 cases of punishment and a fine of about 1.43 billion yuan; 1,518 cases were investigated and 1,527 people were detained; Interviewed 18,448 party and government leading cadres. 18,199 people were held accountable, including 875 leading cadres at or above department level, 6,386 at department level and 10,938 others.

  Why can’t such a high-standard environmental protection inspector stop the pace of impulsive development in some places regardless of environmental costs?

  A departmental official told The Paper, "In some places, the baton of leading cadres’ assessment, appointment and dismissal has not been played well, and several cadres who sacrificed environmental protection for economic development during their tenure have been promoted."

  "If it is the loss caused by the leadership decision-making, who will bear it? Looking at it now, it is often enterprise pollution, and the government ‘ Pay the bill ’ The cost of undertaking the later restoration work is huge, and the money paid by the government for corporate pollution is often the money of ordinary taxpayers. " The above official said. (The Paper reporter Yan Fanchao)

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Development Plan of Social Work Professionals in Jiangsu Province during the Tenth Five-Year Plan

Civil Affairs Bureau and Talent Office of each district:

The "Jiangsu Province" 14 th Five-Year Plan for the Development of Social Work Professionals "is hereby printed and distributed to you, please conscientiously implement it according to the actual situation.

Jiangsu provincial civil affairs department       

Jiangsu province talent work leading team office

December 14th, 2021      


In order to further promote the high-quality development of social work and speed up the construction of social work professionals, this plan is formulated according to the Central Committee of the Communist Party of China’s Proposal on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for the Year 2035 and Jiangsu’s "14th Five-Year Plan" for Talent Development.

I. Development Foundation and Situation

(A) the basis for development

During the "Thirteenth Five-Year Plan" period, our province focused on strengthening social construction and innovating the overall situation of social governance, constantly strengthened the construction of social work professionals, actively promoted the development of various social work services, and successfully completed the objectives and tasks of the "Thirteenth Five-Year Plan" for social work professionals, and the role of social work professionals in social construction became more and more important.

Organizational leadership and policy support have been strengthened.The Provincial Leading Group for Talent Work has brought the construction of social work professionals into the normal management. The construction mechanism of social work professionals with "Party Committee leadership, government responsibility, multi-sectoral cooperation and socialized operation" is more mature and the policy guarantee system is more perfect. The Provincial Civil Affairs Department, in conjunction with various departments, issued the Implementation Opinions on Strengthening the Development of Social Work Professional Posts and the Incentive and Guarantee of Talents (Su Minfa [2017] No.18), the Implementation Opinions on Accelerating the Cultivation and Development of Private Social Work Service Institutions (Su Min Ren [2016] No.28) and special policy documents to play the role of social work professionals in the fields of social assistance, community service, care and protection of left-behind children in rural areas, youth affairs and trade union work.

The scale of the talent team has grown rapidly.By encouraging participation in vocational qualification evaluation, strengthening cooperation between government and schools, carrying out professional training, and implementing the "social work leading talent project" and "social work professional talent ability improvement project", the construction of talent team will be promoted. By the end of the 13th Five-Year Plan, 79,300 people in the province had obtained professional qualification certificates for social workers, ranking among the top in the country. Select and recommend 6 national social work leading talents and 75 provincial social work leading talents. From 2017 onwards, provincial advanced social work seminars will be held every year to explore a long-term mechanism for training high-level talents. Give full play to the role of training bases for social work professionals at all levels, and effectively improve the overall quality of the talent team.

Professional post development continued to advance.Implementation of social work professional post development project, focusing on public welfare institutions, urban and rural communities and social organizations to develop professional posts, and promoting civil affairs and other fields to increase the use of social work professionals. Explore and promote the system of linking social work post grade evaluation with treatment subsidies, and the system of preferential treatment for selection and employment, further standardize the employment of social work posts, improve the assessment of social work professional posts, and strengthen the incentive guarantee for social work professionals. About 48,000 social work professional posts have been developed and set up in the province, and 1,693 private social work service institutions have been supported and cultivated. At the community level, social work is generally incorporated into the construction of the "three posts and eighteen grades" professional system for community workers.

The efficiency of professional services has been continuously enhanced.Give full play to the professional strength of social work in the mechanism of "three social organizations linkage" and "social workers+volunteers linkage", strive to improve the professional level of social services, and enhance the sense of acquisition of special hardship groups such as the elderly, children in distress, left-behind people in rural areas, and the disabled. During the "Thirteenth Five-Year Plan" period, more than 18 million yuan was earmarked at the provincial level to support more than 60 social work professional service projects and demonstration projects in the fields of civil affairs and health, judicial correction and youth affairs. Give full play to the important role of social work in tackling poverty, send social work service agencies to participate in the "Hand in Hand Program" of the Ministry of Civil Affairs, and go to Anhui Province and Henan Province to carry out professional assistance activities. There are 15 national social work service demonstration areas, 17 service demonstration communities and 19 service demonstration units in the province, which are 87.5%, 54.5% and 216.67% higher than the end of the Twelfth Five-Year Plan respectively.

Participation in epidemic prevention and control has achieved remarkable results.Guide social workers to participate in COVID-19 epidemic prevention and control in an orderly manner, and more than 30,000 social workers have devoted themselves to community prevention and control propaganda, investigation and visits, psychological counseling, social support and other joint prevention and control work. Compile the Handbook of Jiangsu Social Workers’ Participation in COVID-19 Epidemic Prevention and Control, the Practical Guide of Jiangsu Medical Social Work Participation in COVID-19 Epidemic Prevention and Control, and the Guidance Manual of Jiangsu Social Workers’ Participation in COVID-19 Epidemic Prevention and Control Psychological Support Services, etc., to provide guidance for social workers’ participation in epidemic prevention and control. 103 multidisciplinary psychological counseling and social work service teams have been set up throughout the province to explore the paths of psychological counseling and social work service for emergencies and continuously promote the construction of social psychological service system.

The social development environment is constantly optimized.Organize the provincial social work promotion meeting, continue to carry out the "Social Work Theme Publicity Week", collect outstanding social work case projects in Jiangsu Province, find the "most beautiful social workers" and other activities, sum up practical experience, publicize the image of social workers, select typical social workers, enhance the social awareness of social work, and create a good atmosphere for the development of social work.

Although some achievements have been made in the construction of social work professionals in our province, there are still some shortcomings, which are incompatible with the people’s yearning for a better life and the requirements of social work in the construction of a "strong, rich and beautiful" new Jiangsu. Mainly manifested in: the total number of talents is insufficient, the regional development is unbalanced, and the role of high-level talents has not been fully exerted; The implementation of talent incentive and guarantee policy is not in place, the phenomenon of brain drain is relatively common, and the occupational attraction is not enough; The total amount of professional post development is insufficient, and the development in various fields is uneven; The system of government purchasing social work services is not perfect, and the self-hematopoietic function of private social work service institutions is insufficient; The social awareness of social work professionals is still not high, and it is common to equate "social workers" with "volunteers" and "community workers".

(2) Facing the situation

The new era puts forward new expectations and new requirements for the development of social work. Standing at the historical intersection of the goal of "two hundred years", Jiangsu’s social work undertaking undertakes new missions, faces new tasks and contains new opportunities, and is generally in an important strategic opportunity period.

Strengthen and innovate grass-roots social governance, and put forward higher requirements for the development of social work.At present, China’s reform and development has entered a critical period and deep water areas. The main social contradictions have been transformed into contradictions between the people’s growing needs for a better life and the unbalanced development. The general contradictions and deep-seated contradictions in the social field are intertwined and superimposed, showing a trend of increasing contacts, reducing ignition points, involving a wide range and strong correlation. Social work professionals are the professional team of social governance, and social work service institutions are the professional social forces that undertake the transfer of government functions and provide social services. It is necessary to further unblock the channels for social workers to participate in social governance, innovate the "five-society linkage" mechanism between communities and social organizations, social workers, community volunteers and social charity resources, apply social work concepts and methods in community consultation and social organization consultation, use social work professionals, innovate the concepts and methods of grassroots governance, expand social participation, and effectively prevent and resolve social contradictions; It is necessary to carry forward the socialist core values and social work values, carry out social work service practice, coordinate social relations, and play a role in strengthening the construction of social credit system and social psychological service system, and leading the society to be good.

Improve security and improve people’s livelihood, and put forward higher requirements for the development of social work.With the economic and social development entering a new era, the people have new expectations for a better life, and the demand for spiritual satisfaction and social participation has increased rapidly. It is difficult for traditional social service methods to effectively meet these needs. It is necessary to give full play to the professional advantages and technical expertise of social workers who are close to and serve the masses, support and guide the professional forces of social work to provide professional services such as psychological counseling, humanistic care, resource linking, livelihood development, relationship adjustment and social integration for the masses, and promote the transformation of people’s livelihood security services from simple material security to all-round services including spiritual, psychological, cultural and social services, expand the supply of social services, enrich the connotation of social services and enhance the professional level of social services.

Implement the national strategy of rural revitalization and put forward higher requirements for the development of social work.The key to rural revitalization lies in talents. We should vigorously implement the spirit of the document "Opinions on Accelerating the Revitalization of Rural Talents" issued by the General Office of the General Office of the Central Committee of the CPC and the State Council, strengthen the construction of rural social work talents, accelerate the construction of township social work service stations, increase the government’s efforts to purchase social work services, attract social work talents to provide professional services, and vigorously cultivate social organizations with social work services. It is necessary to promote the expansion of social work services from bottom-up services to helping villagers increase their income, guiding rural customs and civilization, and participating in rural governance, and promote the effective connection between consolidating and expanding the achievements of getting rid of poverty and becoming well-off and rural revitalization.

II. Guiding ideology, basic principles and development goals

(A) the guiding ideology

Adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third, Fourth, Fifth and Sixth Plenary Sessions of the 19th National Congress, thoroughly study and implement the spirit of the important speech delivered by the General Secretary of the Supreme Leader at the Central Talent Work Conference and the spirit of inspecting the important speech of Jiangsu, grasp the new development stage, implement the new development concept, and build a new development pattern. In order to promote social work professionals to actively participate in innovative social governance, ensure the improvement of people’s livelihood and help rural revitalization, we should strengthen personnel training, increase job development, cultivate private social work service institutions, establish and improve a hierarchical and classified social work professional system, build a team of social work professionals that will reassure the party and the government and satisfy the people, resolutely shoulder the glorious mission of "striving to be a model, striving to be a model and be at the forefront" and write a new Jiangsu modernization.

(2) Basic principles

Adhere to the leadership of the party.Strengthen the party’s leadership over the ranks of social work professionals, and strictly grasp the party building in the social work industry. Adhere to the principle of "the Party is in charge of talents", and build the team of social work professionals into a reliable, credible and available professional force that can reassure the Party.

Adhere to the direction of specialization.Firmly establish the concept of social work specialization, constantly promote the professional development of social work talent team, and enhance the professional ability and level of talent team.

Adhere to overall planning.We will improve the overall mechanism for the construction of social work professionals under the leadership of party committees, the responsibility of the government, the promotion of mass organizations, social coordination and public participation, and form a work pattern of division of labor, cooperation, joint management, efficiency and smoothness.

Adhere to serving the grassroots.Improve the grassroots social work service network, serve the masses professionally, stimulate the vitality of grassroots governance, and get through the "last meter" of serving the people, so as to truly let all reform tasks fall and make all policies for benefiting the people come true.

(3) Development goals

By 2025, we will build a team of social work professionals with sufficient quantity, excellent structure, strong ability and high quality, with a sound professional evaluation system and sufficient professional posts, and the overall work will be at the forefront of the country. The specific objectives are as follows:

-the scale of the team has further grown.At the end of the 14th Five-Year Plan, there were 100,000 social work professionals with professional qualification certificates for social workers in Jiangsu Province, forming a scale of social work professionals suitable for Jiangsu’s economic and social development.

-The team structure has been further optimized.The regional structure, urban and rural structure and field structure of social work professionals are more optimized, forming a reasonable ladder structure and talent layout for junior, middle and senior talents.

-The quality of talents has been further improved.Social work practitioners’ comprehensive qualities such as ideological and political, professional ethics and professional value ethics have been significantly improved, and their professional ability to solve practical problems has been significantly enhanced.

-The development of professional posts has been further intensified.Social work professional post development and social work professional personnel allocation mechanism is more perfect, focusing on urban and rural communities, public service institutions and social organizations, social work professional post development settings have been significantly strengthened, and the number of posts has continued to rise.

-service efficiency has been further enhanced.The grassroots social work service network has been further improved, and professional services have been further standardized. The professional role of social work professionals in solving the practical problems of the people’s "urgent difficulties and worries", serving the society and promoting social harmony has been fully exerted.

-The development environment has been further improved.The system, mechanism, laws and policies of the Party Committee and government to promote the construction of social work professionals are more perfect, the channels for social work professionals to participate in social governance are smoother, and the society recognizes the value of social work professionals more.

By 2035, the legal guarantee system of social work will be more perfect, the professional system of social work professionals will be more perfect, the level of professionalism and specialization will be qualitatively improved, the occupational appeal will be significantly enhanced, the system and mechanism of government purchasing social work services will be more mature, and social work services will be widely covered, forming a social consensus that "it is difficult to find social workers".

Schedule 1 List of indicators for the "Fourteenth Five-Year Plan" for the construction of social work professionals

III. Main tasks

(A) improve the training mechanism of social work professionals

According to the different characteristics of social work management talents, service talents and educational research talents, a social work professional training system is established and improved, which combines professional education, professional qualification evaluation, job training and knowledge popularization.

1 to promote participation in the national social work professional qualification evaluation.Encourage people who are engaged in social services, especially social work services, but have not yet obtained the professional qualification certificate of social workers to participate in the national social work professional qualification evaluation, obtain the corresponding qualification certificate, and register as required to enhance the professional ability of social work practitioners. Encourage college social work graduates to participate in the evaluation of social work professional qualifications and register. For those who have obtained the professional qualification certificate of social workers, all localities can formulate incentive measures in light of the actual situation.

2. Vigorously promote professional training.Establish a graded training mechanism and a classified training system to improve the total number and level of social work professionals. Implement the project to improve the ability of social work professionals, and carry out targeted continuing education in batches according to different service fields, job nature, career development stage and professional level of social work practitioners. The cumulative time for assistant social workers, social workers and senior social workers to receive continuing education every three years is not less than 72 hours, 90 hours and 120 hours respectively. The knowledge of social work will be included in the training courses for leading cadres of the Party and government, and the professional knowledge of social work will be popularized for the government staff who are sent to exercise at the grassroots level and college graduates who are hired to serve in villages and communities.

3. Improve the social work professional education mechanism.Constantly improve the professional education mechanism integrating teaching, scientific research and practice, and transport professionals for the development of social work industry. Encourage social work teachers to participate in the research and practice of social work practice, encourage social work students to join the social work industry, encourage universities to hire first-line outstanding social work practitioners as instructors or off-campus supervisors, encourage universities to cooperate with local governments to set up graduate workstations, and promote the combination of social work theory and practice. Encourage employees in the field of social work to participate in social work professional education (degree).

(B) improve the evaluation mechanism for the use of social work professionals

1. Promote post development.Promote the development and establishment of social work professional posts in the fields of civil affairs, politics and law, education, public security, judicial administration, human resources and social security, health and wellness, retired military affairs, emergency, letters and visits, trade unions, youth affairs, marriage and family services, and services for the disabled. Promote welfare institutions for the elderly, welfare and service institutions for the disabled, welfare institutions for women and children and other institutions that focus on social work services to define social work professional posts as the main professional and technical posts according to work needs; Hospitals, schools and other units that need to carry out social work services will bring social work professional posts into the scope of professional and technical post management. Promote the relevant party and government organs and mass organizations to create special social work professional posts, equipped with full-time or part-time social workers. Advocate the development of enterprise social work professional posts, and play its positive role in improving employee welfare, improving labor relations and improving human resource management level.

2. standardize post employment.Support and guide relevant institutions, urban and rural communities and social organizations to follow the principles of scientific rationality, separation of evaluation and employment, and classified management, clarify the professional post level of social work in combination with reality, and establish a corresponding social work rank system; Evaluate, hire and promote according to the corresponding professional qualifications, and constantly broaden and smooth the career development space of social work professionals; Implement the policy of linking the professional qualification of national social workers’ level evaluation with the appointment of corresponding series of professional and technical posts, and hire people who have obtained the professional qualification certificate of national social workers to the corresponding professional and technical posts according to the needs of work. Those who are hired to senior professional and technical positions should have the professional qualification certificate of senior social workers; Hired to intermediate professional and technical positions, should have a social worker professional qualification certificate; Those who are employed to junior professional and technical posts should have the professional qualification certificate of assistant social worker.

3. Improve the evaluation and assessment mechanism.Carry out the evaluation of employees’ professional qualifications based on the Interim Provisions on the Evaluation of Social Workers’ Professional Level. Improve and perfect the job responsibilities of social work, and establish a job evaluation system for social work professionals. By means of examination, assessment and appraisal, the professional ethics, professional ability and work performance of social work practitioners are comprehensively evaluated, and the evaluation results are taken as an important basis for evaluation, employment and promotion. Construct a social work supervision system to further improve the service ability and professional quality of social work professionals.

(3) Improve the incentive and guarantee mechanism for social work professionals

1. Implement the remuneration package.Establish and improve a multi-level and all-round salary guarantee mechanism for social work professionals oriented to reflect the value of talents, and explore the establishment of a system for regularly publishing the salary guidance standards for social work professionals. To determine the salary and treatment of the official staff employed in public institutions in accordance with the relevant provisions of the state; For social work professionals who are employed in other forms in grass-roots party and government organs, mass organizations, urban and rural communities, social organizations and enterprises, the employer should comprehensively determine the salary standard with reference to similar personnel, such as professional level, education, qualifications, performance and position. The employer shall strictly implement the national and provincial regulations on social security and pay all social insurance premiums and provident fund fees in full and on time. Improve the cost accounting system of government purchasing social work services, take the human cost of social work professionals as an important accounting basis when compiling the budget, and the units that undertake government purchasing services should refer to the local salary guiding standards to pay the salaries of social work professionals.

2. Strengthen service guarantee.Relying on the national social work information system, strengthen the statistical work of social work professional talent resources, and form a social work professional talent pool with complete information and dynamic management. Strengthen the macro-control and guidance on the employment and mobility of talents, build a two-way selection platform for talents and units through special job fairs and information docking of talent supply and demand, and smooth the flow channels of social work professionals. High-level social work professionals will be included in the selection scope of local urgently needed talents and key talents, and those who enjoy special government allowances will be given preferential policies such as residence, settlement and children’s education in accordance with relevant regulations. Support social work professionals to participate in international and domestic academic exchanges, and make reasonable arrangements for academic and scientific research activities abroad according to the needs of the task.

3. Strengthen praise and encouragement.Social work professionals will be included in the existing reward scope, and national and provincial social work leading talents will be included in the key training scope of professional and technical personnel knowledge updating project. Encourage qualified regions and departments, social work industry organizations, enterprises, social organizations and individuals to set up social work professionals’ commendation and reward funds and talent care funds according to law, and encourage social work service agencies, social work education research institutions and other institutions to carry out various forms of commendation and rewards for outstanding social work professionals within their units. For talents with outstanding performance, priority should be given to promotion, training and treatment, and priority should be given to recommending them to group organizations and other relevant units for part-time or post. Guide social work professionals to work in northern Jiangsu and the grassroots front line, and give them a tilt under the same conditions when they are praised, rewarded and promoted. Social work professionals who have served in hard areas for two years and applied for master’s and doctoral degrees in social work are given priority under the same conditions.

4. Improve professional status.Strengthen the Party’s management of talents, pay attention to attracting social work professionals with excellent political skills and excellent business skills into the ranks of cadres in party member, select them into the grass-roots leading bodies, and support social work professionals with outstanding contributions to participate in the deliberation and administration of state affairs in people’s congresses and CPPCC committees at all levels. Party and government organs, mass organizations and institutions that undertake social service functions, when recruiting (hiring) social service-related staff and selecting relevant cadres, give priority to recording (hiring) social work professionals with rich practical experience at the grassroots level and good at doing mass work under the same conditions. Encourage qualified social work professionals to participate in the election of village (community) party organizations and village (neighborhood) people’s autonomous organizations.

Fourth, key plans

1. Social work leading talents training plan.We will vigorously cultivate leading talents in social work by studying abroad, joint training, and following classes. Leading talents in social work will be included in the support scope of government special allowance, young and middle-aged experts with special contributions, and "333" high-level talent training project. By 2025, a total of 150 leading talents in social work will be trained. Improve the selection, management and guarantee mechanism of leading talents in social work, give play to their professional leading role and stimulate the vitality of social work development.

2. Social work supervision training plan.Through supervision training, on-the-job training, follow-up training, etc., we will select and train supervision talents in batches from the frontline practical fields of social work, further improve the ladder structure of social work talents, improve the service quality of social work, and promote the development of social work service institutions. By 2025, a total of 150 social work practice supervisors will be trained.

3. Training plan for rural social work professionals.Strengthen the construction of rural social work talents, encourage social work graduates and other professionals to join national strategies such as rural revitalization, and vigorously cultivate social work service social organizations. Strengthen the training of local social work professionals, and encourage the relevant staff of the "two committees" in towns and villages to participate in the national social work professional qualification evaluation. Through training and other means, we will focus on popularizing social work knowledge to the staff of township people’s governments, staff of grass-roots party organizations, members of villagers’ committees, government staff and college students who are sent to exercise at the grass-roots level, and front-line personnel who are directly engaged in social service and management, so as to improve their theoretical knowledge level of social work and professional service management ability.

4 township (street) social work service site construction plan.Establish a three-level social work service system of counties (cities, districts), towns (streets) and villages (communities). Based on the standard of "having space, equipment, personnel, service functions, workflow and rules and regulations", we will integrate grassroots service places, facilities and equipment such as village (community) service centers, children’s "caring homes", homes for the disabled, community rehabilitation service points for mental disorders, and old-age service institutions in towns (streets). By 2025, the coverage rate of social work service stations in towns (streets) will reach 100%, and social work services will extend to villages (residences).

5. Development plan of social work professional posts in different fields.Promote the departments of politics and law, education, public security, civil affairs, judicial administration, human resources and social security, health and wellness, retired military affairs, emergency, letters and visits, trade unions, the Communist Youth League, women’s federations, disabled persons’ federations and other departments to clarify the distribution of social work posts and key development tasks according to their own functions and service needs; Vigorously introduce and use social work professionals to promote the development of social work professional posts in this field; Actively encourage employees in this field to participate in the national social work professional qualification evaluation, and improve the professional level of social work of employees; Buy professional services from social work service agencies to meet the needs of special clients in this field at the individual, family and social levels, and improve governance capacity. During the "Fourteenth Five-Year Plan" period, we will focus on establishing and improving the social work service system in hospitals, schools and other public service places, as well as in the fields of drug rehabilitation and judicial correction. By 2025, public primary and secondary schools in the province should set up social work professional posts or purchase social work services for the society, and support qualified tertiary medical institutions to set up medical social work posts.

Schedule 2 List of Social Work Professional Posts Distribution in Various Fields

6. Demonstration and upgrading plan for social work service projects.Continue to carry out outstanding social work projects and case collection, tap service models, sum up practical experience, and increase popularization and application. Explore the formulation of social work service standards in related fields, and establish and improve the social work service system by strengthening the standardization of social work services. Improve the docking mechanism of social work service supply and demand, guide social resources such as charity to effectively dock with social work service institutions, expand the sources of funds for the development of social work service institutions, and promote the sustainable development of social work service projects.

7 social work training base, training base demonstration plan.Strengthen the cooperation between government and schools, give full play to the advantages of many social work professional colleges in our province, and build a number of social work professional training bases and training bases with exemplary functions based on platforms such as party schools, administrative colleges, related institutions and social work service institutions.

8. Social work in Jiangsu Province "hands in hand".With the goal of developing management norms, serving professionals and playing a significant role, we will increase the training and support of social work service institutions, strengthen institutional capacity building, support institutions to become bigger and stronger, and form brands. Guide the mature social work service institutions in southern Jiangsu to cooperate with the social work service institutions in central Jiangsu and northern Jiangsu, help the local people to cultivate and develop social work service institutions and social work professionals, provide social work service projects for the needy, and balance the development level of social work service institutions in our province.

V. Safeguards

1. Improve the leadership system and working mechanism.Adhere to the principle that the Party is in charge of talents, earnestly strengthen the leadership of party committees at all levels on the construction of social work professionals, and include the social work professionals in the overall planning of talent team construction. Establish and improve the joint meeting system for the construction of social work professionals, and form a joint development force. Take the construction of social work professionals as an important part of the construction of talent teams, and incorporate it into the assessment system of local and relevant departments’ leading bodies. Strengthen the organization construction of social work industry and improve the level of self-development, self-management and self-supervision of social work industry.

2. Increase financial support.Improve the mechanism of government purchasing social work services, and include social work services in the Catalogue of Purchasing Services by Provincial Governments in Jiangsu Province. Governments at all levels should include the funds for the construction of social work professionals that should be borne by the government in their fiscal budgets. Increase the civil affairs departments to use the lottery public welfare fund to support the construction of social work professionals. Civil affairs departments at all levels should adhere to the priority of talent investment, establish and improve a diversified investment mechanism with financial capital investment as the guide, employer capital investment as the main body and social capital investment as the supplement to ensure the implementation of important talent projects. Broaden financing channels and guide social funds and charitable resources to invest in social work services.

3. Create a friendly environment.Carry out various types of theme publicity activities such as "International Social Work Day", innovate publicity methods, and vigorously display the rich professional connotation and social value of social work and the professional elegance of the majority of social work professionals through visual channels, so that the society can deeply understand the issues of "what", "what" and "how to do it" of social work professionals, and create a good atmosphere of attaching importance to social work development, respecting social work professionals and caring for their growth. Strengthen the theoretical and practical research of social work professionals, promote the summary of the development law of social work professionals and the transformation of achievements, and promote the standardization of social work.

Related reading:

Illustration: the development plan of social work professionals in Jiangsu Province during the 14 th Five-Year Plan

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China’s air quality will continue to improve during the Tenth Five-Year Plan.

  Core reading

  The Ministry of Ecology and Environment will, according to the different causes of heavy air pollution in different places, scientifically formulate the indicators for the decline of heavy pollution days in various places during the "Fourteenth Five-Year Plan", and at the same time, it will strictly assess and eliminate the man-made heavy pollution weather as much as possible. The key and difficult points are still in areas such as Beijing-Tianjin-Hebei and Fenwei Plain.

  □ Rule of Law Daily reporter Qi Jianrong

  The Central Committee of the Communist Party of China’s Proposal on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for the Year 2035 (hereinafter referred to as the 14th Five-year Plan Proposal) proposes to basically eliminate the heavily polluted weather during the 14th Five-year Plan period. The Ministry of Ecology and Environment has recently released a preliminary plan on how to achieve this goal proposed in the "Tenth Five-Year Plan".

  Liu Bingjiang, director of the Department of Atmospheric Environment of the Ministry of Ecology and Environment, revealed that according to the different causes of heavy air pollution in different places, the indicators for the decline of heavy pollution days in various places during the 14 th Five-Year Plan will be scientifically formulated, and at the same time, strict assessment will be made to eliminate the man-made heavy pollution weather as much as possible. The key and difficult points are still in areas such as Beijing-Tianjin-Hebei and Fenwei Plain.

  The Ministry of Ecology and Environment pointed out that although the "Thirteenth Five-Year Plan" binding targets have been exceeded, heavy polluted weather still occurs from time to time in some areas and periods, and it is a long way to go to accomplish the goal of basically eliminating heavy polluted weather in the "Fourteenth Five-Year Plan".

  The "Thirteenth Five-Year Plan" binding indicators were overfulfilled.

  In 2020, the average concentration of PM2.5 in cities at substandard prefecture level and above decreased by 18% compared with 2015, and the national ratio of excellent days increased by 3.3 percentage points compared with 2015. This is a binding indicator proposed in the outline of the 13 th Five-Year Plan for national economic and social development.

  According to the Ministry of Ecology and Environment, around this goal, during the Thirteenth Five-Year Plan period, the CPC Central Committee and the State Council made overall arrangements for winning the blue sky defense war, issued and implemented the Three-Year Action Plan for Winning the blue sky defense war, defined the overall thinking, basic objectives and main tasks of air pollution prevention and control work, and determined the timetable and road map for winning the blue sky defense war. The State Council has set up a leading group for air pollution prevention and control in Beijing, Tianjin and Hebei and its surrounding areas. The Yangtze River Delta region regards air pollution prevention and control cooperation as an important content and a prominent starting point for regional integration development, and establishes a cooperation mechanism for air pollution prevention and control in Fenwei Plain. All provinces (autonomous regions and municipalities) have formulated the implementation plan of "Three-year Action Plan to Win the Blue Sky Defence War" in light of their own reality, made overall plans to carry out various pollution control work, and decomposed the objectives and tasks step by step.

  The Department of Atmospheric Environment of the Ministry of Ecology and Environment said that all departments have actively promoted the detailed division of labor plan for key tasks of the Three-Year Action Plan to Win the Blue Sky Defence War, and only more than 40 supporting policies and measures have been introduced.

  "Monitoring data show that in 2020, the average concentration of PM2.5 in cities at or above the substandard level decreased by 28.8% compared with 2015, and the ratio of excellent days in China increased by 5.8 percentage points compared with 2015, and the completion rates exceeded &lsquo respectively; Thirteenth Five-Year Plan ’ 60% and 76% of the target. " Liu Bingjiang said that these two goals required by the 13 th Five-Year Plan were completely exceeded.

  2020 is the closing year of the 13th Five-Year Plan. According to reports, after deducting the impact of the epidemic, the concentration of PM2.5 in substandard cities nationwide was 35 μ g/m 3, down 25.0% from 2015; The ratio of excellent days was 84.8%, which was 3.6 percentage points higher than that in 2015, and still exceeded the binding targets of the 13th Five-Year Plan.

  The recently released national ecological environment quality profile in 2020 also shows that the average number of excellent days in 337 cities at prefecture level and above is 87.0%, up 5.0 percentage points year-on-year. The ambient air quality of 202 cities reached the standard, accounting for 59.9% of all cities at prefecture level and above, an increase of 45 over the same period of last year. The average annual concentration of PM2.5 was 33 μ g/m3, down 8.3% year-on-year; The average annual concentration of PM10 was 56 μ g/m3, down 11.1% year-on-year.

  Among them, the average number of excellent days in "2+26" cities in Beijing, Tianjin and Hebei and surrounding areas was 63.5%, up 10.4 percentage points year-on-year; The average annual concentration of PM2.5 was 51 μ g/m3, down 10.5% year-on-year. The proportion of excellent days in Beijing was 75.4%, up 9.6 percentage points year-on-year; The average annual concentration of PM2.5 was 38 μ g/m3, down 9.5% year-on-year.

  Heavy polluted weather still occurs in some areas.

  Although the nine binding indicators required by the 13th Five-Year Plan have been overfulfilled and the air quality in 337 key cities has been improved simultaneously, heavy air pollution still appears from time to time in key areas. During the Spring Festival this year, heavy air pollution occurred in Beijing, Tianjin and Hebei and its surrounding areas.

  In fact, not only this year’s Spring Festival, but also the Spring Festival in 2020.

  Regarding the causes of heavy air pollution during the Spring Festival, the relevant person in charge of the Department of Atmospheric Environment of the Ministry of Ecology and Environment pointed out that a large number of enterprises such as steel, glass, coke, refractories, petrochemicals and electric power, which can’t stop production, especially heating, have high emissions. "Compared with last year, the output of electric power generation, steel production and other products with high energy consumption and high emissions has increased by double digits this year." Liu Bingjiang said that it is a fact that the basic emissions are large.

  At the same time, extreme weather conditions are also one of the reasons. According to Liu Bingjiang, the Ministry of Ecology and Environment made a resumption of the impact of weather conditions. "The results of the resumption show that compared with last year, the meteorological conditions this year are indeed worse than last year. Generally, where there is static stability, low pressure convergence, high humidity, and inversion of the ground, there will be heavy pollution. " Liu Bingjiang said: "Similar to last year’s Spring Festival, extreme weather conditions occurred again in Beijing and several surrounding cities during this year’s Spring Festival. What is worse this year is the humidity, which is almost saturated, especially before it snows."

  Liu Bingjiang said that there is a bigger difference between this year’s Spring Festival and last year’s Spring Festival, that is, this year’s Spring Festival is celebrated on the spot. "There are still a lot of businesses, transportation and various restaurants this year, unlike last year’s epidemic." In response to the three days of heavy pollution in Beijing and other places during the Spring Festival, the Ministry of Ecology and Environment has launched the emergency response to heavy pollution ahead of schedule, Beijing has launched a yellow warning, and the remaining 74 cities have jointly launched an orange warning. The heavy pollution in Hebei, Henan and Shandong has a good effect, but under the adverse meteorological conditions, pollutants have accumulated in Beijing and its surrounding areas, so there have been three days of heavy pollution.

  "The cause of heavy pollution is very clear, the process can be predicted, and the countermeasures taken must be cured." In addition, "the resumption shows that the pollutants in Beijing New Year’s Eve mainly come from the south. In the afternoon of the New Year’s Eve, the air pollution was interrupted by the northerly airflow, but the pollution was aggravated at night, and the pollutants were mainly transmitted from the east." Liu Bingjiang said that Beijing-Tianjin-Hebei and its surrounding areas have laid out a large number of enterprises in the "two high" industries, with heavy regional pollution and mutual transmission and influence of pollutants.

  Except during the Spring Festival, in 2020, heavy polluted weather will still occur in some areas and in some time periods. "In 2020, there were 1497 days of severe and above pollution, mainly in the alternating period of winter and spring, concentrated in Beijing-Tianjin-Hebei and surrounding areas, Fenwei Plain, Northeast China and Northwest China." Liu Bingjiang said that in addition to straw burning, dust and other factors, it is mainly caused by heating and industrial emissions in winter (especially the uninterrupted processes such as steel, coking, glass and petrochemical).

  An action plan for the implementation of the 14th Five-Year Plan will be drawn up.

  Regarding the proposal of "basically eliminating heavily polluted weather" put forward in the Tenth Five-Year Plan, Liu Bingjiang said that the Ministry of Ecology and Environment analyzed the main areas where heavily polluted weather appeared in the country. "There is basically no heavily polluted weather south of the Yangtze River, and there are some cities between the Yellow River and the Yangtze River. The main frequent areas are in Beijing-Tianjin-Hebei and surrounding areas, Fenwei Plain, Northeast and Northwest, and they are local." The causes of heavy pollution are different in different areas.

  Liu Bingjiang said that in view of the causes of heavy pollution in different regions, the Ministry of Ecology and Environment will scientifically formulate indicators for the decline of heavy pollution days in various regions during the 14 th Five-Year Plan period. At the same time, treat both the symptoms and the root causes, and strengthen the measures to cure the problem. The 275,000 gas-related enterprises in key areas will still adhere to industry performance grading and classified policies, and will still insist that each enterprise implement differentiated emergency emission reduction measures. During the "Fourteenth Five-Year Plan" period, the Ministry of Ecology and Environment will guide the northeast and northwest regions to improve the emergency emission reduction list of heavy pollution, and all gas-related enterprises will be included in the list.

  Regarding the target setting of the "14 th Five-Year Plan", Liu Bingjiang said that the average concentration of PM2.5 in prefecture-level cities and above will be reduced by 10%. The ratio of excellent days increased from 87% to 87.5%. Among them, this year, the national average concentration of PM2.5 decreased by 0.5 μ g/m3, reaching 34.5 μ g/m3; The ratio of excellent days increased by 0.4 percentage points to 85.2%.

  Undoubtedly, China’s air quality will continue to improve during the 14 th Five-Year Plan period.

  This year is the first year of the 14 th Five-Year Plan. The relevant person in charge of the Atmospheric Environment Department of the Ministry of Ecology and Environment said that this year, the "14th Five-Year Plan" action plan for comprehensive improvement of air quality will be compiled and implemented, in which the coordinated control of PM2.5 and O3 pollution will be focused, efforts will be made to promote the coordinated emission reduction of atmospheric pollutants, and the shortcomings of VOCs and NOx pollution prevention and control will be accelerated from the aspects of source prevention and control, structural optimization and terminal treatment, and a number of air pollution reduction projects will be promoted to promote the simultaneous reduction of PM2.5 and O3 concentrations to achieve the synergistic effect of pollution reduction and carbon reduction.

  At the same time, it will strengthen the supervision and law enforcement of air pollution prevention and control. We will continue to regard the prevention and control of air pollution as an important part of the central ecological environmental protection inspector, pay close attention to the atmospheric environmental problems that are highly concerned by the central government, strongly reflected by the masses and have a bad social impact, and carry out special inspections as appropriate. We will explore the implementation of the work mode of "key special assistance+remote supervision and assistance", and guide relevant places to organize targeted supervision and law enforcement according to the pollution characteristics of different periods.

  “‘ Fourteenth Five-Year Plan ’ One of the important tasks is to basically eliminate heavily polluted weather. The repeated occurrence of heavy pollution has given us a great warning. " The relevant person in charge of the Ministry of Ecology and Environment pointed out that the prevention and control of air pollution should increase the adjustment of energy structure, industrial structure and transportation structure, carry out ultra-low emission transformation for enterprises in high-emission industries and strengthen supervision. Key areas such as Beijing-Tianjin-Hebei and surrounding areas should also focus on exertion. Liu Bingjiang said that the goal of "basically eliminating heavily polluted weather" in the 14 th Five-Year Plan has a long way to go.

  Cartography/Li Xiaojun  

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Changsha welcomes the intensive opening of high-end hotels, and Hotel Chao’s occupancy rate ranks among the top in the country.

High-end hotels are densely populated in Star City, and tourist hotels are on the rise.

The pace of foreign brands has slowed down, and the transformation of local hotels has become closer to the people.












Six high-end hotels have settled in Changsha this year, including Howard Johnson Xiangjiang Hotel (Figure ①), Rui J Hotel Hotel (Figure ②), Grand Hyatt Changsha Hotel (Figure ③) and Courtyard by Marriott China Construction. (data picture)

On December 8th, Four Points by Sheraton Changsha BBK Hotel officially welcomed guests, which was invested and built by the local commercial tycoon BBK Group in Hunan.

Since the opening of Sheraton Changsha Hotel in 2007, international high-end hotels have entered the Changsha market for ten years. This year, Changsha once again ushered in the intensive opening of high-end hotels.

According to the Report on Market Competition Situation of Changsha Hotel Industry in China from 2017 to 2022, in recent years, the situation that the occupancy rate of domestic star-rated hotels continues to decline due to the economic downturn is being alleviated, among which the occupancy rate of five-star hotels has achieved positive growth year-on-year. In such fierce market competition, how can we stand out?

■ Sanxiang Metropolis Daily trainee reporter Chen Kezhen reporter Zhu Rong

phenomenon

Changsha high-end hotels welcome the opening tide

"After the opening of Four Points by Sheraton Changsha BBK, marriott international’s brand camp in Changsha will be increased to five, thus bringing more diversified choices to Changsha consumers." On December 8th, Huo Rishen, vice president of brand promotion in marriott international Asia Pacific, said. It is understood that the Four Points by Sheraton Hotel opened this time has a total of 279 rooms, with a total meeting space of more than 2017 square meters. It is the second Marriott Group brand hotel opened in Xiangjiang New District. Last September, Jinmao Luxury Hotel in Meixi Lake, Changsha, invested by China Jinmao Group and managed by Marriott International Hotel Group, officially opened.

According to the incomplete statistics of Sanxiang Metropolis Daily reporter, six high-end hotels have settled in Changsha this year, including Grand Hyatt Changsha, Rui J Hotel, Courtyard by Marriott China Construction and Howard Johnson Xiangjiang Hotel. "There are many high-end hotels, and even the buffets are dazzling. I don’t know which one to choose." Mr. Wang, a buffet fan of Changsha Hotel, is so emotional.

It is worth noting that according to the opening information of Sheraton’s official website, by 2020, the number of hotels under the brand in Hunan will increase to 11, among which Changsha, the provincial capital, will occupy 7, and there are four international brand hotels in Meixi Lake area alone: Luxury Select, Le Meridien Resort, Four Points by Sheraton and Marriott.

In addition, Chen Cuitong, executive secretary of the Provincial Tourist Hotel Association, also revealed that there are at least six high-end hotels under construction, unopened and under construction in Changsha, and it is estimated that they will open one after another in a few years. "The supply of star-rated hotels in Changsha is still expanding, and the number of international five-star hotels will nearly double in the next five years. This situation will intensify the competition of middle and high-end star hotels."

data

The occupancy rate ranks among the top in China.

The intensive opening of high-end hotels has once again made Changsha hotel market the focus of attention of the industry. Chen Cuitong said that Changsha has become one of the cities with the largest number of international brand hotels in the central provinces. Compared with Wuhan, Nanchang, Zhengzhou and other central cities, the number and brand of high-end hotels in Changsha are relatively good.

According to the Catalogue of Five-star Tourist Hotels 20170510 published by china tourist hotels association, there are 19 five-star hotels in Hunan, including 11 in Changsha. This figure is only slightly inferior to 12 in Wuhan, and Nanchang, which is close to Changsha, has only seven five-star hotels; Zhengzhou, another central metropolis, has only five five-star hotels, far behind Changsha.

According to the data from the Provincial Tourist Hotel Association, there are currently 13 international brand hotels in Changsha, including Sheraton Yunda Hotel, Windham Supreme Haoting Hotel, Yunda Rui J Hotel, Jinmao Luxury Select Hotel, Beichen Intercontinental Hotel, Grand Hyatt Huayuan Hotel, Kempinski Shuntian Hotel, Modern Gloria Hotel and so on.

Will the surge of high-end hotels break the market in Changsha? Chen Cuitong revealed that the occupancy rate of Changsha hotel rooms is still increasing year by year, and it can reach about 70% in the market at present, which is at a relatively high level. She bluntly said,
The occupancy rate of Changsha Hotel is "one of the best in the whole country".

observe

The pace of foreign brands slowed down.

The rise of tourist hotel projects

According to the reporter’s investigation, under the background of the economic downturn and the policy of restricting "three public consumption", high-end hotels once slowed down the pace of competing for the market. "According to the original plan in 2012, there should be 178 international hotels, but the reality has not reached the original plan, which shows that the speed of high-end hotels has slowed down in the past two years." Chen Cuitong told reporters that foreign brand hotels are making some adjustments according to market demand, such as formulating more localized marketing strategies, in order to stand out in the market competition.

Professor Chen Wen, director of the Hotel Management Department of the School of Tourism Management, Hunan Business School, believes that foreign hotels need a localized adaptation process, which is different from local hotels’ deeper understanding of Hunan’s market demand, local cultural understanding and people’s consumption psychology.

Before 1998, Hunan consumers’ concept of high-end hotels in Changsha stayed on local brands such as Huatian and Tongcheng. Based on the consumption capacity and habits at that time, the five-star hotels in Changsha, which are scarce, can be said to be high and low.
The reporter of Sanxiang Metropolis Daily noticed that in recent years, these high-end hotels have also begun to make new transformation attempts, such as Huatian brand launching selected hotels, and pasta such as steamed buns and steamed buns sold in the lobby of Tongcheng Hotel are also very popular among consumers. Chenwen felt that in the past, ordinary people had a look up attitude towards high-end hotels, but now, these hotels have taken the initiative to make many people-friendly adjustments and will also do some promotional activities in order to gain greater market share.

In addition, driven by the growing consumer group of millennials, high-end hotels also try to launch some special products and activities that young people like, such as some parent-child theme suites, preferential buffet discounts and so on. According to the reporter’s statistics, hotels such as Sheraton and Jinmao Luxury Select have all offered buffet discounts at low prices, while hotels such as Century Golden Resources Hotel and Days Little Swan have long cooperated with online platforms such as Meituan to promote hotel catering business.

The reporter of Sanxiang Metropolis Daily also noticed that with the rise of the concept of global tourism, many high-end hotels began to try to combine with the urban Zhou Bianyou project to focus on the "light holiday" market. According to the relevant person in charge of BBK Group, the Four Points by Sheraton Hotel, which opened this time, is an important part of Meixi Xintiandi, the first purely business and cultural complex in China. According to public information, the Dawangshan Intercontinental Resort Hotel, which will open next year, is adjacent to the Xiangjiang Happy City Ice and Snow World Project, and its biggest selling point is "the world’s largest indoor ice and snow paradise".

view

Accurate positioning is the way to survive.

"At present, the high-end hotel industry in Changsha is in the stage of industrial upgrading. Although the speed once slowed down, it is still rising and developing."
Although more and more hotels are clustered in Changsha, regarding the saturation of the current hotel market, Chen Cuitong said that the hotel market in Changsha has yet to be further developed.

During the interview, many people in the industry believe that the hotel’s positioning for the market is the key to stand out in the highly competitive Changsha market.

"Because the consumer’s thinking concept changes rapidly in the information age, the progress of the Internet and intelligent technology, and a large amount of information circulation make consumers’ consumption habits constantly updated." Chen Wen said that it is particularly important for hotels to grasp the market demand and locate the customers at this time.

In addition, she believes that strengthening the maintenance of internal brands and launching featured or high-quality products are also the homework that must be done in hotel operation and media influence output. "Compared with the previous high-end consumer market, it is inevitable for high-end hotels to compete freely for the mass market, but facing the mass market does not mean giving up personalized featured products and services. On the contrary, personalized and featured products can become one of the magic weapons for enterprises to dominate the competition."

Huo Rishen also believes that Changsha, as the leader of new first-tier cities, has profound cultural heritage, rich tourism resources and distinctive entertainment industry, and is an ideal destination for consumers to travel for business and leisure. This will lay a good foundation for the sustainable development of high-end hotels in Changsha in the future.

be relevantinterlinkage

Crowne Plaza Changsha Quits Intercontinental Management

According to a Letter to Customers signed by Crowne Plaza Changsha, intercontinental hotels group Crowne Plaza Changsha stopped providing management services to Changsha New World International Hotel Co., Ltd. at midnight on December 7, 2017. The letter emphasizes that the hotel will be handed over to Changsha New World International Hotel Co., Ltd. for management from December 8, and the Crowne Plaza brand of Intercontinental will no longer represent the hotel.

This also means that Crowne Plaza Changsha, the first-generation international brand hotel in Changsha, which is close to the core business district of Central South China, has withdrawn from the management of InterContinental Hotels Group. It is still unknown where the hotel will go in the future. On December 8, the reporter of Sanxiang Metropolis Daily called the front desk of the hotel three times, but no one answered. However, the Meituan Hotel Accommodation Channel shows that on December 8th, the hotel was full, so it was impossible to make a reservation, and the reservation page of the hotel official website could not be opened.

通过admin

Brilliant 40-year shopping articles: feeling the changes of the times from the changes of shopping patterns

???? ?Since the reform and opening up, China’s economy has developed rapidly, science and technology have advanced by leaps and bounds, and people’s living standards have improved day by day. People’s "buying in buy buy" has been constantly changing, from the supply and marketing cooperatives "shopping by ticket" to supermarket shopping, and then to the online "Taobao" consumption experience. Now, it has entered the era of code scanning and cashless payment. In the past 40 years, the changes in people’s shopping methods have witnessed the changes in people’s lives brought about by economic and social development since the reform and opening up.

????The change from ticket purchase to online shopping reflects the improvement of people’s quality of life.

  In the era of planned economy, people can only buy things through supply and marketing cooperatives with tickets. Even if they have money, they can’t buy goods without tickets. On holidays, there will be a large number of people shopping in front of supply and marketing cooperatives around the country. People copy sleeves and stomp their feet, standing in the cold wind for hours, often standing in line before dawn.

  In the shops in the early 1990s, there were not many goods, but many people patronized them. Especially on holidays, people often had to bring a lot of cash to buy things.

  In the 21st century, with the development of economy and technology, e-commerce is also coming step by step in everyone’s curiosity. The promotion and popularization of online shopping makes it convenient to buy things. From cars and home appliances to clothes and snacks, from standardized goods to personalized products such as customized gifts, online shopping coverage is getting wider and wider. Almost everything related to daily life can be bought online. Sitting in front of the computer and clicking the mouse, you can browse a large number of goods, buy what you like, and experience the convenience of "staying at home and buying all over the world". Online shopping has become a part of daily life in many Chinese.

  From ticket shopping to online shopping, the transformation of shopping methods is dizzying. In just 40 years, the "variation" of shopping style reflects the changes of people’s lives and the brilliant achievements of reform and opening up.

????The evolution from store counters to unmanned supermarket shopping places has brought about the upgrading of consumer experience.

  From counters to supermarkets, to shopping centers, to urban complexes, online shopping and unmanned supermarkets, shopping places have been constantly changing since the reform and opening up 40 years ago, which has greatly changed the consumption experience of ordinary people.

  In 1978, the curtain of China’s reform and opening up was opened, and the number of state-owned stores and collective stores gradually increased. At that time, the shop assistant stood in the counter to introduce, the customer stood outside to watch, and the shelves were placed inside. The customer’s understanding of the goods depended entirely on the recommendation of the assistant.

  After 1996, various new formats, such as supermarkets, convenience stores and specialty store, appeared one after another. In 2001, China formally joined the World Trade Organization, and the entry of foreign supermarket enterprises brought a refreshing experience to consumers. Shelf-style open-shelf retail began to replace the long-standing counter retail in China.

  In the 21st century, with the rapid development of the Internet, the network is increasingly involved in all aspects of people’s lives. As one of the emerging shopping methods, online shopping is increasingly favored by people. Select the things you are satisfied with in the online mall, pay online, and deliver the goods home by express delivery in two or three days, saving time and effort. With the increasing scale of mobile users and the rapid development of mobile payment, shopping websites shift to mobile platforms, and mobile shopping gradually replaces computer shopping. Mobile shopping relies on Weibo, WeChat and other mobile social platforms and other e-commerce apps, which breaks through the limitations of location and realizes shopping and payment anytime and anywhere.

  Nowadays, shopping places are still constantly refreshing, and unattended emerging formats are appearing more and more around people. "Scan the code into the store, select the goods and put them in the automatic cashier, scan the code to pay, and go out to leave." Shopping can be completed in a few simple steps. There is no clerk or cashier, and you can pay by brushing your face without bringing cash or even a mobile phone. As a new retail format, "unmanned supermarket" greatly optimizes consumers’ shopping experience, truly opens up online and offline, and deeply integrates online data systems and offline shopping systems.

????From survival shopping to development shopping, the new pursuit of consumption witnesses the changes of the times.

  In the past, there was a shortage of materials and a single variety in the market in China, and people could only satisfy their food and clothing, not to mention other consumption. In recent years, with the growth of national disposable income, Chinese people have changed from rigid demand consumption to non-rigid demand consumption and personalized consumption, and their consumption life has changed from survival to development, from "food and clothing" to "well-off".

  People have a new pursuit of consumption. Chinese, whose wallet is getting bigger and bigger, is not satisfied with domestic products, and has started to "buy from buy buy" more and more around the world. In 2005, Chinese people began to try to buy foreign goods through overseas agents. In the following years, overseas purchasing developed rapidly. Nowadays, with the improvement of commodity quality requirements and better customs supervision, overseas purchasing is gradually transitioning to cross-border e-commerce. Cross-border electronic commerce, as a new mode of online shopping in the "Four New Inventions", uses Internet information technology to shorten the long chain of traditional trade, quickly connect the demand and supply of the whole world, and greatly facilitate people’s lives. Taking the "Double Eleven" in 2017 as an example, according to Alibaba’s data, people from 225 countries and regions participated in this shopping spree, generating a total of 812 million logistics orders, and the goods sold that day covered 52 core business districts and over 1 million merchants around the world. Through the cross-border e-commerce platform, consumers and businesses have truly realized "buy the world and sell the world".

  In the 40 years of reform and opening up, the rapid development of the Internet has become one of the most distinctive and prominent symbols in modern China. The way of shopping in Chinese has gone through one course after another over time. The changes of shopping patterns in Chinese witnessed the improvement of people’s quality of life and the great achievements made in reform and opening up. (edited by Liu Wei)