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BYD entered the Norwegian market and launched the Tang Chundian version in the second half of the year.

For most Europeans, BYD may still be an unfamiliar China automobile brand. Even though the company’s commercial vehicles have begun to encroach on the European bus market, BYD’s passenger cars have never been officially sold in Europe.

About 20 years ago, BYD began to build cars by reverse engineering (acquiring Qinchuan to obtain qualification and imitating corolla to make F3), which inevitably left a negative image of plagiarism for Europeans (media reports).

However, 20 years later, BYD has already "turned over a new leaf", not only occupying a place in China, but also occupying a 20% share in the European electric bus market. But now, BYD is determined to conquer the European passenger car market with pure electric SUVs. The first stop was Norway, and the first model launched in Europe was the pure electric version of Tang EV.

In fact, before Tang EV, BYD exported 50 e6 electric cars to Brussels through a British private leasing company in 2013, when those e6 cars were put into operation as taxis. For Brussels, the choice of BYD electric vehicle is not only a gesture of kindness to China, but also an evaluation of urban infrastructure.

In 2019, many brands in China began to change their strategies and planned to open the door to the European market with pure electric vehicles.

For example, Aiways entered Germany in 2019, and not only cooperated with Gumpert, but also obtained the EU vehicle certification issued by Rheinland Group. At present, it is planned to sell U5 models in Europe in the second quarter of 2020, and then U6 will be launched.

In addition, MG also moves frequently in the UK. First, it launched the electric version of ZS in Norway and the Netherlands in 2019, and now it is announced that the Roewe Ei5 branded MG5 will be sold in the UK in the fourth quarter of 2020. And MG also revealed that according to market feedback, it will expand the electric vehicle business from the UK to the European continent in due course.

Based on this, as a leading enterprise in the domestic "new energy" market, BYD will naturally not miss this development opportunity. BYD’s advantages are self-evident. In addition to vehicle research and development capabilities, it also holds core technologies and production materials in the battery part, so it also has its own advantages in entering Europe.

According to the information provided by European media peers, BYD launched the EV600 in Norway in late 2020, which is actually a pure electric version of Tang EV with a battery life of about 500km (data from the Ministry of Industry and Information Technology). At present, Tang belongs to the flagship product in the dynasty family series and is already the second generation model.

Its shape was created by former Audi designer Wolfgang Eiger and adopted the design concept of Dragon Face. The adjustment of the chassis is handled by Hans, a former Daimler engineer. On the whole, this generation of Tang actually has many European ideas in it.

However, in terms of overall size, BYD Tang is a leapfrog player, with a length, width and height of 4870/1950/1725mm and a wheelbase of 2820mm respectively, and its overall figure is close to that of BMW X5, so it is more appropriate to define it as a medium-sized SUV. In fact, in addition to the five-seat version, Tang can also provide seven-seat and six-seat versions, and the seat combination is relatively rich.

In the power part, Tang EV has two chassis layouts: front drive and front four-wheel drive. The maximum power of the front drive version is 180kW, and the acceleration of 0-100km/h is 8.5 seconds. The maximum power of the four-wheel drive version is 360kW, and the acceleration of 0-100km/h is 4.4 seconds.

However, the battery capacity of the two versions is 82.8kWh, but the cruising range is different: the predecessor version is 520km, and the four-wheel drive version is 500km (data from the Ministry of Industry and Information Technology).

There will probably be some questions-"Why the first stop is the Norwegian market", in fact, this is not a problem. Isbrand Ho, general manager of BYD Europe, said: "Norway is the most widely purchased market for electric vehicles in Europe, where the share of electric vehicles is high and the construction of charging facilities is perfect."

In fact, the data can also support the above statement. As early as 2014, one out of every 100 cars in Norway was an electric car. By 2018, the proportion of electric vehicles exceeded 10%.

By the end of March 2019, data released by Norway showed that Norway had a population of 5.3 million, including 226,000 registered electric vehicles, with the highest per capita share in Europe.

In terms of policy, Norway plans to stop selling traditional fuel vehicles in 2025, and Terje Moe Gustavsen, director of Norwegian Road Administration, also predicted that there may be 1.5 million electric vehicles in Norway by 2030.

From the perspective of product layout, BYD’s ambition is certainly not limited to passenger cars, but actually wants to walk on two legs, faster and more stable.

As we said earlier, BYD won 20% share of European pure electric buses (bus market) long before Tang EV, and will export vans, 7.5 tons of light trucks and 19 tons of tractors to Europe, and continue to occupy the European electric CV (commercial vehicle) market.

Facts have proved that BYD’s real "killer" lies in EV, not the traditional internal combustion engine car. However, in the Norwegian market, the real leader is Tesla, and Americans have an absolute lead. A good play is about to be staged … (Written by | Steve)

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Great Wall Gun 23 artillery pieces

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BYD: The product matrix of Yunqi includes Yunqi -C, Yunqi -A, Yunqi -P and other products, which will greatly enhance the driving experience of consumers from the dimensions of comfort, handling, safe

  () Financial Research Center on March 13th, some investors asked () about the test drive of various types of new energy vehicles produced by your company. Without exception, the chassis was very loose and collapsed, shaking like sailing. The chassis of the company’s models can’t compare with Volkswagen at all. What is your company’s chassis technology research and development plan? Secondly, most people feedback that the green car is carsick, and the company’s models are not listed. How does the company deal with it?

  The company replied that hello investors ~ BYD has been adhering to technological innovation to meet people’s longing for a better life, continuously paying attention to the needs of consumers, and timely launching products that meet the needs. By the end of 2023, the cumulative sales volume of BYD’s new energy vehicles has reached 6.5 million. Thanks to the trust of the majority of car owners, we also welcome objective, fair and impartial evaluation from the public. Briefly share the company’s progress in chassis technology research and development: On April 10, 2023, BYD released the world’s first new energy exclusive intelligent body control system-Yunqi. The intelligent body control system of Yunqi was developed by BYD, which also marked that BYD became the first China automobile enterprise to master the intelligent body control system independently. The product matrix of Yunqi includes Yunqi -C, Yunqi -A, Yunqi -P and other products, which will greatly enhance the driving experience of consumers from the dimensions of comfort, control, safety and off-road. At present, the research on vertical direction control of car body in the industry mainly starts with a single technology or a single hardware. BYD took the lead in coming up with a systematic solution for the vertical direction of the vehicle, and inserted the wings of electrification and intelligence for the vertical control of the vehicle body. Yunnian -C intelligent damping body control system realizes the perfect compatibility of vehicle comfort and sportiness. Yunqi -A intelligent air body control system makes the whole vehicle have the ultimate comfort, support and passability, and sets a new benchmark for luxury. Yunqi -P intelligent hydraulic body control system can realize super-high lift, four-wheel linkage, camping adjustment and other super-strong off-road functions, and shape a new peak of luxury off-road in the world. The launch of Yunqi is another breakthrough of BYD’s safety technology after blade battery, CTB and Easy Sifang. Starting from the systematic control of the vertical direction of the whole vehicle, Yunxiao realizes the safety of dimension upgrading. Yunbi can effectively restrain the change of body posture, greatly reduce the risk of vehicle rollover and reduce the sitting displacement of drivers and passengers. At the same time, the cloud chariot system can effectively protect the car body under complex road conditions such as snow, mud and water, avoid the collision damage of the whole car caused by terrain, improve the comfort and safety of driving, and realize the double protection of people and cars. I also hope that you can experience more and give us constructive suggestions.

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Tender announcement of CNAS laboratory accreditation and CMA laboratory qualification accreditation auxiliary service procurement project (the second time)

The potential bidders of the procurement project of CNAS laboratory accreditation and CMA laboratory qualification accreditation auxiliary services (the second time) shall obtain the bidding documents from the electronic bidding platform (https://www.gpdi.com/bidding) of Guangdong Telecom Planning and Design Institute and submit the bidding documents before 09: 30 (Beijing time) on May 16th, 2024.

I. Basic information of the project

ProjectNo.: 2024-jqxnzz-F1005/GPDI-ZB-2024-00745

Project name: CNAS laboratory accreditation and CMA laboratory qualification accreditation auxiliary service procurement project (the second time)

Budget amount: 200,000,000 yuan (RMB)

Maximum price limit (if any): 200,000,000 yuan (RMB)

Procurement requirements:

1, the project content:

serial number

service content

Project requirements

Service location

period of service

price ceiling

one

CNAS laboratory accreditation and CMA laboratory qualification accreditation auxiliary services

Provide relevant auxiliary services for CNAS laboratory accreditation and CMA laboratory qualification accreditation of the tenderer. See the procurement requirements for details.

Within Guangzhou, the place designated by the tenderer

Assist the tenderer to obtain relevant certificates within 2 years from the date of signing the contract. If not, free service is required until the tenderer obtains the corresponding qualification.

200,000 yuan

 

 

2. Budget amount (maximum bid price limit): ¥200,000.00 Yuan (including tax)

3. The maximum bid price limit is set for this project, and the bidder’s quotation shall not exceed the maximum bid price limit, otherwise it will be regarded as invalid quotation.

4. Bid division: This project will not be divided into bid sections.

5. The bidder shall bid for the services of this project as a whole, and any bid for only part of this project will be deemed as invalid.

Duration of contract performance: assist the tenderer to obtain relevant certificates within 2 years from the date of signing the contract. If not, free service is required until the tenderer obtains the corresponding qualification.

This project (does not accept) consortium bidding.

Second, the applicant’s qualification requirements:

1. Meet the provisions of Article 22 of the Government Procurement Law of People’s Republic of China (PRC);

2 to implement the government procurement policy to meet the qualification requirements:

/

3. Specific qualification requirements of this project: 1. Qualification requirements refer to Article 22 of People’s Republic of China (PRC) Government Procurement Law: 1. Ability to independently bear civil liabilities; 2. Have a good business reputation and a sound financial accounting system; 3. Having the necessary equipment and professional technical ability to perform the contract; 4. Have a good record of paying taxes and social security funds according to law; 5. It has no major illegal records in business activities within three years before participating in this procurement activity; 6. Other conditions stipulated by laws and administrative regulations. Ii. Requirements for Reputation 1. A bidder shall not be a bidder listed in the website of Credit China (www.creditchina.gov.cn) as an executed person with bad faith and a blacklist of tax violations, nor shall he be a bidder listed in the record list of serious government procurement violations and dishonesty in China Government Procurement Network (www.ccgp.gov.cn). It is not allowed to be a supplier listed in the list of untrustworthy military procurement in the military procurement network (https://www.plap.mil.cn/) (provide screenshots of the website of China, the website of China government procurement and the website of military procurement with official seals). 2. The bidder has been established for not less than three years, is a wholly foreign-owned or foreign-controlled enterprise, and has good financial status, bank credit and performance reputation (provide the Letter of Qualification Statement for Bidders). Iii. Other Requirements 1. The bidder promises to abide by the relevant laws and confidentiality requirements of the state and the army (the bidder must provide the Confidentiality Commitment Letter).2. The person in charge of the unit is the same person or different suppliers with direct holding and management relations, and may not participate in the procurement activities of this project at the same time. If the production sites of production enterprises are at the same address, and the shareholders of sales enterprises are related, they will all be regarded as direct holding and management relations. Suppliers who have the above relationship should take the initiative to declare, otherwise they will be punished for being included in the list of bad records and not participating in military procurement activities for three years (provide the Letter of Qualification Statement for Bidders). 3. The bidder has no record of major quality and safety accidents in business activities within three years before participating in this procurement activity (provide the Letter of Supplier Qualification Statement). Four, this project does not accept the consortium bid.

Third, obtain the tender documents

Time: from April 24, 2024 to May 10, 2024, from 8:30 am to 12:00 am and from 14:00 pm to 17:30 pm every day. (Beijing time, except legal holidays)

Venue: Electronic Bidding Platform of Guangdong Telecom Planning and Design Institute (https://www.gpdi.com/bidding)

Mode: online acquisition (see other supplementary matters for details)

Price: ¥300.0, which is the sum of the price of the bidding documents included in this announcement.

IV. Deadline for submission of bid documents, time and place of bid opening

Deadline for submission of bid documents: 09: 30 May 16, 2024 (Beijing time)

Time for bid opening: 09: 30 May 16, 2024 (Beijing time)

Venue: Bid Opening Room, Units 1504-1509, Dongshan Square, No.69 Xianlie Middle Road, Yuexiu District, Guangzhou

V. Announcement Period

5 working days from the date of this announcement.

VI. Other Supplementary Matters

I. Acquisition of Bidding Documents

1. Time and method of obtaining: Any bidder who intends to participate in the bidding shall obtain the bidding documents before April 24, 2024 to May 10, 2024, from 08: 30 am to 12: 00 am and from 14: 00 pm to 17: 30 pm (Beijing time, the same below) every day. Please obtain the bidding documents according to the requirements in "Acquisition of Bidding Documents" in this announcement, and the successful acquisition will be deemed as registered acquisition.

2. Acquisition method of bidding documents: online purchase. Each set of bidding documents costs 300 yuan, and will not be returned after sale. Pay the document fee through the electronic platform of "purchasing agency" and obtain the bidding documents online. Payment can be made in one of the following two ways (A or B), and procurement can be obtained in way B..

A. Mobile phone: Pay attention to WeChat WeChat official account "Easy Recruitment" and click "Public Service"-"Bid Registration"-"Open Project/Invited Project" to find the corresponding project for registration, and upload and pay the materials.

B.PC: Enter the website of "Easy Recruitment" (https://www.gpdi.com/bidding), register and log in (see https://www.gpdi.com/homepage/fwzn/index.jhtml– Service Guide-Supply Operation Manual/Supplier Retrieving Password for detailed operation instructions), click "I want to register" to find the corresponding project for registration, upload and pay the materials, and obtain the documents by myself.

Instructions for obtaining document review by "adopting easy move":

3. Obtain the audit materials of the tender documents: (1) a scanned copy of the business license of the unit (with official seal); (2) a letter of introduction from the company or a legal person certificate or a scanned copy of the power of attorney of the legal representative (person in charge); (In order) Customer service support QQ: 1532675961 (8:30-12:00 on weekdays and 2:30-5:30 in the afternoon). This QQ only solves the problem of "Easy Call" system. For business-related problems, please consult the contact person in the "Contact Information" of this announcement in detail.

Second, the submission of bid documents

1. The deadline for submission of bid documents (bidding deadline, the same below) is 09: 30 on May 16, 2024, and the place isBid Opening Room, Units 1504-1509, Dongshan Square, No.69 Xianlie Middle Road, Yuexiu District, Guangzhou.

2. Time for submitting bid documents: 09: 00 on May 16th, 2024-09: 30 on May 16th, 2024.

3. The tenderee will not accept the bid documents delivered late or not delivered to the designated place.

7. For inquiries about this tender, please contact in the following ways.

1. Purchaser information

Name: a unit     

Address:/        

Contact information:/      

2. Purchasing agency information

Name: Guangdong Telecom Planning and Design Institute Co., Ltd.            

Address: Units 1504-1509, Dongshan Square, No.69 Xianlie Middle Road, Yuexiu District, Guangzhou.            

Contact: Chen Honghui, 13531040776, chenhonghui@gpdi.com.            

3. Contact information of the project

Project Contact: Chen Honghui

Telephone: 13531040776

 

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Arrive in 20 minutes! Guangdong Marine Police rescued 5 capsized tourists.

Shenzhen News Network April 3, 2024(Reporter Li Anghui)  Correspondent Luo JunzhengThe reporter learned from the Guangdong Marine Police that at 18: 23 on April 1, the bureau received an alarm saying that a fishing boat was overturned in the waters near Sanmen Waterway, and five tourists fell into the water. The situation was critical. The Guangdong Marine Police Law Enforcement Officer and the police of the Island Brigade of Huizhou Public Security Bureau urgently carried out rescue operations.

Law enforcement officers launched a search and rescue.

At 18: 30, Guangdong Marine Police dispatched a law enforcement boat to search and rescue, and arrived at the incident sea area at 18: 43. After searching, the lost ship was found, and five tourists stood on the overturned fishing boat and shouted for help. Because it was foggy, the visibility was poor and the sea conditions were complicated, the on-site law enforcement officers made a decisive decision, commanded the law enforcement boat to find the right time to rely on help, and set up an escalator with the boat law enforcement officers to extradite the people in distress to the law enforcement boat one after another. At 18: 50, five tourists who fell into the water were successfully rescued.

Rescuing tourists from drowning on law enforcement boats.

Escort drowning tourists ashore.

The tourists who fell into the water expressed their gratitude after landing.

After the law enforcement officers rescued the drowning man ashore, the health workers immediately stabilized the mood of the drowning man, checked their physical condition and provided food to replenish energy. It is reported that the five tourists are in good health at present. 

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Less than a month after listing, the order exceeds 50,000 vehicles. Does the new M7 really meet the demand of Chinese people for cars?

Since Huawei has issued a number of flagship mobile phone products in succession, the "heat" is very high. And the "smart car selection" that has caught up with Huawei’s popularity-ask the world M7, has also frequently issued good news recently. Since its listing in mid-September, the new M7 series in Wenjie has achieved a success of over 7,000 sets in a single day, and the cumulative number of sets has exceeded 50,000 before the deadline.

In this regard, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, wrote, "It’s not easy to ask M7 to make a miracle and come back to life.".

Seeing this, many netizens expressed incomprehension. The M7 is not a brand-new product, and the sales performance of the old models is not even up to expectations. Why can it be so popular now that it is changed to the market? In Jiang Ge’s view, there are three main reasons:

First, the car price has dropped by 70,000, and the cost performance is outstanding.

The new M7 in Wenjie has further increased the cost performance of its products through the strategy of "reducing prices and increasing distribution". In July, 2022, Wenjie M7 went on the market, and the guiding price was 319,800-379,800 yuan. Now, the official guiding price of Wenjie’s new M7 series is 249,800-329,800 yuan. Compared with the listing price of M7, the starting price of the new M7 is greatly reduced by 70,000 yuan, and the price range is greatly reduced from more than 300,000 yuan to less than 250,000 yuan.

In terms of seats, in addition to the regular six-seat version,Wen Jie Xin M7It also launched a five-seat version for the first time for consumers to choose independently.In addition, the new car is also equipped with three-temperature independent air conditioning and front and rear seats ventilation, heating and massage functions.

Although the competitors in this big five-six-seat SUV segment are very strong, compared with the competitors such as Ideal L7 (guide price: 31.98-379,800) and Lantu FREE (guide price: 266,900), its cost performance is more outstanding.

twoThe configuration materials are upgraded to further fill the short board.

In terms of science and technology, compared with the old models, the new M7 has received greater technical support from Huawei, including the adoption of HUAWEI ADS 2.0 advanced intelligent driving system and HarmonyOS intelligent cockpit 3.0.

Among them, HarmonyOS Intelligent Cockpit 3.0 is quite good in clarity, fluency and intelligence. In addition, HUAWEI MagLink magic car interface is added in the second row, and the tablet computer can be connected to realize multi-device linkage and charging as soon as it is hung, which can meet the needs of multi-scenarios such as temporary meetings and online classes for students.

On the top-of-the-line intelligent driving model, the new M7 in Wenjie is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with 27 sensors including an overhead lidar, 3 millimeter-wave radars, 11 high-definition visual perception cameras and 12 ultrasonic radars.

In addition, according to the official disclosure, the investment in the M7 modification this time exceeded 500 million yuan, such as re-opening the mold for the body structural parts and re-reforming the welding production line. In addition, the new car has also upgraded the chassis, equipped with front and rear suspension double FSD variable damping shock absorbers.

three, can be oil and electricity, increase the program into a beacon.

classicsNot optimistic about the extended-range new energy vehicles, up to now, more and more manufacturers have chosen to extend the range. This kind of power that can be used for oil and electricity has indeed become a beacon. In terms of power, the M7 is equipped with a 1.5T extended range hybrid system. Compared with the old models, the power of the extended range is increased to 112kW and the peak torque is 205nm.

At the same time, the M7 also offers single-motor and dual-motor versions, in which the acceleration time of the dual-motor version is as fast as 4.8 seconds at 0-100 km/h.Under CLTC working condition, the comprehensive battery life is 1250km with full oil and full electricity, the battery life is 210km with pure electricity, and the fuel consumption per 100 kilometers is 7.4L under feed working condition. The single motor version, with a time of 7.8 seconds, has a comprehensive battery life of 1300km under CLTC working condition and a pure battery life of 240km.

In essence, the industry is using M7 to meet the needs of multi-family consumers for travel and travel, which is somewhat similar to the ideal positioning. You know,With three models, ideal L9, ideal L8 and ideal L7, LI ranks among the best in the domestic market of large and medium-sized SUVs.

Obviously, ask M7 is through.Huawei’s brand aura, as well as high product cost performance, have a piece of this market segment. Of course, it is still too early to evaluate the success of this product. Next, let time and market verify it. What do you think of the popularity of the new M7? Welcome to pay attention to "car territory without borders", leave a message in the comment area below and share your views.

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Changchun police cracked a fraud case that used vibrato video to broadcast live.

  (Reporter Liu Wei Peng Bing) On September 17, the Second Squadron of the Criminal Police Brigade of Erdao District Public Security Bureau of Changchun City and the Qianbao Police Station jointly cracked a fraud case using the webcast platform to shake audio and video, and arrested the suspect’s anchor Le Mou. Five cases were solved in the first instance, involving a value of about 5 million yuan.

  In late July of this year, Qianjinbao Police Station of Erdao District Public Security Bureau received several reports from young women, claiming that they knew an anchor on the vibrato video, and after becoming a fan, they brushed gifts for him in the live broadcast room for a long time. The anchor Le Mou became a WeChat friend with these young women through emotional wooing, and at the same time established a love relationship with many victims. Subsequently, Lemou tricked his "girlfriend" into brushing gifts and filling tasks on the platform on the grounds of setting up a media company or difficulties in life. The victim believed it and brushed gifts for him in the live broadcast room with an amount ranging from several thousand yuan to several hundred thousand yuan. When the victim had no money to brush the gift or could not complete the task, Lemou blacked him out from WeChat friends and illegally possessed property.

  On September 17, the police of the task force arrested the suspect Le Mou. And collected a large number of posters at the location of a media company he founded. After the trial, Lemou confessed to the crime of fraud by shaking audio and video, and has been detained in criminal detention.

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Medical Talk about New Forces | shanghai changzheng hospital: Smart Images, Helping Healthy China Increase Speed

I don’t understand the image examination report, I don’t know which department to look for to interpret it after taking a bunch of films, and the examination conclusion shows "nothing unusual". Do you want to ask the doctor again … For the patients’ doubts, Lin Qing (pseudonym), a 42-year-old chest disease patient, easily solved them in the interpretation clinic of shanghai changzheng hospital Radiodiagnosis Department.

"What are the specific changes in the disease, whether it is serious or not, and how long it takes to review it, the doctors here will answer it professionally and patiently for the first time." To Lin Qing’s great praise, there is no sense of tension and oppression in seeing a doctor here. In his words, when getting along with doctors, he completely forgot his identity as a patient.

"Our goal is to cultivate a doctor with temperature." According to Professor Liu Shiyuan, director of the Department of Radiological Diagnosis in shanghai changzheng hospital, only by "moving" medical images to clinics and wards can we truly realize the transformation from "image" as the center to "patient" as the center.

In fact, Professor Liu Shiyuan, who has just taken over as the chairman of the 16th Committee of Radiology Branch of Chinese Medical Association, also regards medical image AI as one of the "magic weapons" to improve medical service actions and enhance people’s medical experience. Early screening and early diagnosis of chest diseases with AI is a typical example. At the same time, as the chairman of the Asian Chest Radiology Society, the vice chairman of the Radiologist Branch of the Chinese Medical Doctor Association, and the chairman of the China Medical Imaging AI Industry-University-Research Innovation Alliance, Professor Liu Shiyuan has a keen sense of smell and unique views on the development of medical imaging.

Professor Liu Shiyuan, Chairman of the 16th Committee of Radiology Branch of Chinese Medical Association and Director of Radiological Diagnosis Department of shanghai changzheng hospital.

Focus on the "five modernizations"

The so-called "a glimpse of the whole leopard."

As an important basis for disease diagnosis and treatment, medical imaging has become an indispensable part of doctors’ disease diagnosis and treatment. "We have never been so irreplaceable." Professor Liu Shiyuan introduced that at present, 70% of clinical diagnostic information comes from medical images. With the progress and development of medicine, computer, big data, artificial intelligence, internet and other technologies have promoted the revolution and innovation of imaging equipment, making the role of imaging department more and more powerful and multidimensional.

"In the future, China medical imaging will develop in the direction of’ five modernizations’ under the premise of taking patients as the center, emerging technologies as the carrier and all-round systems as the guarantee." The "five modernizations" referred to by Professor Liu Shiyuan are precision, intelligence, clinic, prehospital and networking;

1. Precision means upgrading the image business, realizing precision medicine, individualizing diagnosis and treatment, maximizing the effect and minimizing the side effects.

2. Intelligentization is the cross-integration of "doctor +AI" to maximize the diagnostic efficiency, improve the work efficiency of doctors, and change the working mode and process.

3. Clinicalization means that the imaging department is transformed from the traditional auxiliary diagnosis department and medical technology department into a clinical discipline, and goes deep into outpatient clinics and wards; From "computer-centered" to "patient-centered".

4. Pre-hospital refers to taking disease prevention as the center, going out of the hospital and changing medical imaging from passive service to active service; From "disease-centered" to "health-centered".

5. Networking is based on the Internet to break through the time and space constraints, realize the integration of in-hospital and out-of-hospital services, form a patient-centered global coverage medical imaging service system, and help the sinking of high-quality medical resources and grassroots improvement.

As the leader of the discipline, Professor Liu Shiyuan has led the Department of Radiological Diagnosis of shanghai changzheng hospital to set sail on the new course of benchmarking.

Strip combination open circuit

Nowadays, medical imaging plays an important role in the whole process of clinical diagnosis and treatment, such as quantitative, qualitative, staging, prognosis prediction, treatment choice, discharge follow-up, interventional therapy, hybrid operating room, etc., all of which require the guidance and participation of medical imaging, and the traditional medical imaging model can no longer meet the needs of clinical diagnosis.

How to transform the imaging department from the traditional auxiliary diagnosis department and medical technology department into a clinical discipline to better serve the clinic and patients? This is the "homework" that Professor Liu Shiyuan pays more attention to in his heart.

In the early 1990s, the Long March Hospital was in line with international standards and took the lead in implementing the integrated management mode of imaging discipline in China.

"The so-called’ compartmentalization’ means that departments are divided into X-ray, CT, MRI, nuclear medicine and other departments according to the examination module to complete patient examination; Diagnostic doctors are divided into neurology group, head and neck group, osteology group, cardiothoracic group, abdominal group, etc. Doctors in each group can see images of X-ray, CT, MRI, nuclear medicine and other imaging equipment at the same time, and are committed to creating the concept of’ big image’. " In Professor Liu Shiyuan’s view, the subdivision of sub-majors enables medical images to serve the clinic more carefully and professionally, and maximizes the effect of disease diagnosis, which is conducive to improving the quality of medical services and effectively promoting the output of scientific research results.

One-stop chest CT scanning can quantitatively and intuitively evaluate pulmonary nodules and COPD.

Sub-professional division of labor is also helpful for imaging doctors to deepen their understanding of clinical, scientific research and teaching problems of systemic diseases, and to form the characteristics of hospital imaging department and department doctors.

Director Liu Shiyuan has been engaged in imaging diagnosis of chest diseases for more than 30 years, which has not only formed a department and its own characteristics, but also formed a leading advantage in the country and a high reputation in Asia and the world.

Among the top 10 causes of death in the world announced by the World Health Organization in 2018, ischemic heart disease ranks first, chronic obstructive pulmonary disease ranks third and lung cancer ranks sixth. The incidence of these three chronic diseases in China ranks first in the world, with a total population of more than 150 million, resulting in a disease burden accounting for more than 70% of the total disease burden.

"Image is the key to improve the prevention and control level of major chronic diseases in the chest!" Professor Liu Shiyuan, who has achieved a lot in early screening of chest diseases, hit the nail on the head.

As the earliest department to start multi-center screening of major chest diseases, shanghai changzheng hospital Radiological Diagnosis Department has made great efforts to improve the early screening and early diagnosis of chest diseases: on the one hand, it has strengthened the configuration of hardware facilities, and the department currently has a complete set of imaging diagnostic equipment such as intelligent AI 256-slice CT, nuclear magnetic resonance, PET-CT, etc., and its overall hardware strength is at the advanced level at home and abroad; On the other hand, they use low-dose CT one-stop scanning technology to screen high-risk groups, and evaluate whether there are pulmonary nodules and malignant possibility, whether there is calcification in cardiovascular system and the possibility of sudden heart events, whether there is chronic obstructive pulmonary disease and early warning. "This low-cost way for one-stop evaluation of the three major chronic diseases in the chest can help to move forward the prevention and control of major chest diseases, improve the early diagnosis rate and reduce the mortality rate." Professor Liu Shiyuan said.

Professor Liu Shiyuan and the students

"In the long-term clinical and scientific research practice, we have gradually formed the characteristics of imaging diagnosis and interventional treatment of chest diseases. The overall diagnostic accuracy rate of lung cancer is 98.2%, and the diagnostic accuracy rate of early lung cancer is 95%." Professor Xiao Yi, deputy director of the Department of Radiological Diagnosis, introduced that in 2019, their research on key issues of early screening and early diagnosis of lung cancer based on multimodal imaging won the first prize of Shanghai Science and Technology Progress Award.

We should know that in clinic, judging the nature of pulmonary nodules depends on the location, size, shape and calcification of pulmonary nodules in CT scanning, but the morphological characteristics presented by conventional CT scanning are often difficult to meet the clinical needs. For this pain point, shanghai changzheng hospital Department of Radiology has its own "secret": ultra-high resolution CT target scanning and CT target reconstruction are very important in early lung cancer screening. They adopt the ultra-high definition CT scanning mode of 1024X1024 matrix, which can fully and clearly show the "details" of pulmonary nodules and make correct image diagnosis better. "Compared with high-definition images, blurred images are like a person walking into the prairie of clear Wan Li in a foggy environment, and there is a feeling of brightening up at the moment." Professor Xiao Yi described it.

It is worth mentioning that in the past, when using traditional CT for coronary artery examination, the scanning process of patients was complicated, heart rate control and respiratory training were indispensable, and the success rate and accuracy of scanning were not high. With the upgrading of CT equipment, the above problems have been optimized in the Department of Radiological Diagnosis in shanghai changzheng hospital.

The health community has learned that Philips Smart AI 256-slice CT screening for patients can not only effectively cope with all kinds of high heart rates, but also freeze coronary arteries through B2B technology, and automatically avoid abnormal heart rhythms through the unique ARAD smart heart engine to ensure the success of scanning to a greater extent.

Professor Xiao Yi, Deputy Director of Radiological Diagnosis Department of shanghai changzheng hospital

In order to improve people’s awareness rate of chest diseases and screening cooperation, Professor Liu Shiyuan also took the lead in setting up a public welfare training program of "Cardiopulmonary Escort". "With the scientific research experience accumulated by our department for many years, the data can be deeply mined and analyzed. These three diseases can be evaluated by one-stop CT scanning, which has very high social value and reduces the medical burden of patients. Our previous cooperative research foundation with Royal Dutch Academy of Sciences on screening three major chest diseases is in line with the demand orientation of the National Healthy China 2030 Plan. Combining the team’s own advantages and the current integration of artificial intelligence, we can carry out more in-depth research, which will be a long-term research direction in the future. At the same time, we are also organizing the writing of a 100-question handbook on lung nodules, a handbook on major chronic diseases in the chest, various precautions for imaging examination, and the identification and disposal of contrast agent allergies to educate the public on science. " Professor Li Fan, Deputy Director, introduced.

In 2021, the Ministry of Industry and Information Technology and the National Health and Wellness Commission jointly issued the List of 5G+ Medical and Health Application Pilot Projects, and shanghai changzheng hospital was on the list. "This is a good opportunity." Professor Liu Shiyuan revealed his plan to the health sector. "Based on the Internet and 5G technology, we can promote and apply the low-dose CT one-stop early screening and early diagnosis technology for major chest diseases at the grassroots level, improve the detection rate of chest diseases at the grassroots level, and truly benefit the people."

Professor Li Fan, Deputy Director of Radiological Diagnosis Department of shanghai changzheng hospital.

Wisdom image empowerment

With the change of disease spectrum, the difficulty of disease diagnosis increases, and the qualitative and quantitative requirements and clinical visualization process increase, which puts forward new requirements for image diagnosis.

Professor Liu Shiyuan introduced that at present, medical imaging faces the "three highs" dilemma of high work requirements, high work intensity and high work quality. According to the data of "China Artificial Intelligence+Medical Imaging Industry Market Research and Investment Prospect Forecast Report from 2018 to 2024", the annual growth rate of medical imaging data is 40%, while the annual growth rate of radiologists is only 4.1%. Front-line doctors need to write nearly 200 imaging reports a day, and there is a risk of missed diagnosis and misdiagnosis.

From 2015 to 2019, the state issued a series of policies to emphasize and encourage the application of artificial intelligence technology in the medical and health field, and smart medical care has gradually developed into a national strategy. As one of the earliest radiologists who embraced AI technology in China, Professor Liu Shiyuan told the health community that AI has four main advantages in medical imaging: disease detection, medical multidimensional measurement, accurate diagnosis, preoperative design and curative effect evaluation, and has covered lung, cardiovascular, bone and joint and other diseases.

What impresses Guan Yu, a senior doctor, is that the introduction of AI liberates imaging doctors from the front part of the screen and returns to the essence of doctors, at the same time, it improves the efficiency of imaging work and optimizes the workflow.

"Images are the eyes of clinicians, and the emergence of artificial intelligence has given our imaging doctors more power and more time, enabling us to better serve patients." Professor Xiao Yi takes coronary CTA as an example to directly attack the clinical pain points of imaging doctors. "If coronary CTA wants to obtain high-definition three-dimensional images, it can only be reconstructed in the post-processing workstation of hospital imaging department, which requires a lot of time and energy."      

However, the combination of coronary CTA and AI can quickly complete the work of lesion identification, quantitative measurement and report output after the patient completes the heart scan, which greatly improves the inspection efficiency. "My post-processing time has been shortened from 30 minutes to 1 minute now. It is equivalent to the moment when the patient leaves the scanning bed, and I can see the reconstructed image in the office. " Professor Xiao Yi praised.

At the same time, they also make full use of the image diagnosis platform covering many clinical fields of radiology, such as heart and lung, to realize multi-class image fusion, and provide doctors with advanced visualization processing of multi-modal images, disease image feature mining and longitudinal tracking of lesions. "The progress of imaging technology provides reference for accurate, non-invasive and rapid clinical analysis, further improves the accuracy of diagnosis, and also reflects the humanistic care for patients." Li Qingchu, a radiation diagnosis technician, said.

"The preoperative 3D visual assessment of cardiovascular diseases allows doctors to clearly and intuitively see the three-dimensional disease structure on the computer, which plays a very good auxiliary role in clinical surgical treatment." Professor Xiao Yi introduced that it is one of the improvements of their medical service model to go deep into the clinical front line and participate in clinical diagnosis and treatment in an all-round way and formulate intuitive image reports according to clinical needs.

Three-dimensional image post-processing platform makes the disease characteristics more visual and three-dimensional, and can assist doctors to make rapid and accurate clinical diagnosis decisions.

Nowadays, medical imaging AI is gradually approaching some ideal clinical scenes of doctors, and has become a powerful "assistant" in everyone’s work. "Since 2017, the click-through rate of pulmonary nodule AI model has reached about 60%. From 2020 to now, the click-through rate has basically remained above 80%, and the clinical utilization rate has improved significantly." In this regard, Professor Liu Shiyuan is very pleased.

In order to promote the use of China medical imaging AI in Industry-University-Research, Professor Liu Shiyuan led the establishment of China Medical Imaging AI Industry-University-Research Innovation Alliance, and started the construction of standardized image database in China. Authoritative imaging experts in the United Nations wrote and published the China White Paper on Medical Imaging AI and the Report on the Development of Medical Imaging Artificial Intelligence 2020.

"Medical imaging AI is showing a variety of good development trends: First, the variety of products is becoming more and more abundant; Second, the product function is vertical and deepened; Third, the development of single disease to multi-disease and multi-task model; The fourth is the integration of software and hardware; The fifth is to cover the whole clinical process; Sixth, it is becoming more and more platformized; Seventh, based on new infrastructure, accelerate the integrated development of online and offline. " Professor Liu Shiyuan judged.

Professor Liu Shiyuan’s daily teaching

Talent construction ascends.

What kind of diagnostic thinking should a qualified imaging doctor have?

Professor Liu Shiyuan summed up his successful experience as a 16-word formula: comprehensive observation, careful analysis, clinical combination and diagnosis.

Professor Liu Shiyuan remembered a case 20 years ago. At that time, a patient diagnosed with advanced tumor by a foreign hospital came to see Professor Liu Shiyuan for consultation, but Professor Liu Shiyuan found that the patient’s diagnosis report was abnormal. "We re-examined the patient through thin-layer scanning and found that it was not an advanced tumor, but an old focus of tuberculosis. The patient was very excited to hear the news." This also makes Professor Liu Shiyuan deeply realize that compound medical talents in imaging department are particularly important.

Professor Liu Shiyuan adopted a two-pronged approach to build a "sophisticated" talent echelon:

First, positively guide and stimulate the internal drive and creativity of department doctors.

"We have traditional teaching, such as expert series lectures; There are also English case reports, difficult case reading sessions, and flipping the classroom, so that students can listen to the teacher, and then everyone can ask questions and discuss them together to ignite the students’ thinking ability. " Professor Xiao Yi introduced to the health sector that they also used 3D printing technology to restore the diseased parts of patients in a ratio of 1:1, so that young doctors could improve their diagnostic skills through model exercises.

Professor Liu Shiyuan’s daily teaching

Second, please come in and send out. For example, send young doctors to study abroad, invite experts to share clinical experience in departments, and improve everyone’s professional ability.

Wang Xiang, a young doctor in the Department of Radiological Diagnosis in shanghai changzheng hospital, told the health sector, "Through intensive study in the past five years, I have initially cultivated good clinical diagnostic thinking, and my diagnostic level has been continuously improved, and I have published many SCI papers."

Moreover, as a national training base for imaging medical residents and a national continuing education base for radiologists, the Department of Radiology and Diagnostics of shanghai changzheng hospital has improved the primary medical ability through diversified teaching modes. Mou Yong, a doctor studying in Qingdao who has gained a lot, told the health community that "my thinking of image analysis and disease diagnosis has been improved, and I will share the’ nutrients’ I have learned here with my colleagues after I go back."

Group photo of shanghai changzheng hospital Radiological Diagnosis Department

Over the years, under the leadership of Professor Liu Shiyuan, the Department of Radiological Diagnosis in shanghai changzheng hospital has become a characteristic discipline with complete sub-specialties, strong technical force, reasonable echelon structure and balanced development of medical teaching and research, and plays an important role in the field of image diagnosis in China. Nowadays, the department has become the key discipline of the Ministry of Education and the lung cancer center of the whole army. In the comprehensive ranking list of China Hospital in Fudan Edition in 2019, this department ranked 11th.

"The rapid development of medical imaging has enabled patients to have a better sense of acquisition, and our diagnostic ability and treatment level have achieved a high-level leap." Looking to the future, Professor Liu Shiyuan has a bigger plan: focusing on the imaging diagnosis of chest diseases and the clinical application of artificial intelligence, expanding the research and development of new technologies for neurological diseases and bone and joint imaging, insisting on the synergy of clinical and scientific research, innovating and developing, and constantly achieving comprehensive breakthroughs in medical treatment, teaching, scientific research and combat readiness.

通过admin

Children’s Day is coming. Don’t send these online celebrity toys to children.

  The "June 1st" International Children’s Day is approaching, and the "pet baby army" is ready to carefully select gifts for children. Offline physical shopping malls and online shopping platforms are also warming up for the promotion of Children’s Day.

  Children’s toys are constantly innovating. Their bright colors, novel functions and dazzling visual experience fascinate children, but the safety of some toys is also worrying.

  Since 2008, China’s relevant departments have recalled 1189 children’s products, accounting for 49.6% of the total number of recalls of consumer goods, involving nearly 6 million pieces.

  In recent years, there are not a few cases that children are poisoned by eating and their development is damaged due to substandard toys. Quality supervision departments and law enforcement departments in many places in China are also increasing the sampling inspection of children’s toys, but tragedies still occur from time to time.

  So, which toys will "hurt the baby"? What harm will they bring to children? On the eve of Children’s Day, the reporter of Science and Technology Daily sent you a list of "Wounded Baby" toys, so that you can buy gifts for your children without stepping on thunder.

  Crystal mud: or borax with high fatality rate.

  Crystal mud is a kind of toy deeply loved by children. This kind of muddy toys are colorful, soft to the touch, easy to stick to the skin, can be kneaded into various shapes, and can also be used to blow bubbles and draw pictures.

  However, they are not really mud, but are made of many chemicals. Some "mud" may contain a substance that is harmful to human health — — Borax.

  "Borax has a high mortality rate and can accumulate in the body." Yi Zhu, an associate professor at the College of Food Science and Nutritional Engineering of China Agricultural University, said that the scientific name of borax is sodium tetraborate, and the adult poisoning dose is 1 to 3 grams, and the adult lethal dose is 15 grams. If children eat borax by mistake, the possibility of death is extremely high.

  Yi Zhu said that after being ingested by human body, borax can react with gastric acid to produce boric acid, or it may lead to acute poisoning, usually manifested as vomiting and diarrhea. Borax entering the human body can be absorbed quickly, but the discharge speed is slow.

  Yi Zhu said that borax is more harmful to human body because it will accumulate in human body, interfere with the action of digestive tract enzymes, cause loss of appetite, indigestion, inhibit the absorption of various nutrients, and lead to weight loss.

  It should be noted that when children play with crystal mud containing borax, borax will be absorbed by the human body if their skin is damaged or their hands touch their mouths during this period. In addition, some children playing with this toy may cause skin allergies.

  Water pistol: It is a simulation gun, which can pierce through cartons.

  Water-bomb gun is a toy gun that can fire water-bombs. Water bomb (also known as water-absorbing bomb) is a kind of millet-sized particle, which will become pea-sized beads after being soaked in water. Most water cannons have a range of about 15 meters, and the longest range can reach 20 meters.

  In recent years, water pistol has become a toy in online celebrity, which is deeply loved by children. But hidden dangers also follow. Due to the lack of understanding of the power of water pistol, teenagers "shoot" with water pistol at will while playing, resulting in injuries to others’ eyes or other parts of the body from time to time. Previously, many departments had done water gun shooting tests. The test shows that the power of the water pistol is not small, and it can penetrate the carton. If it is shot at the fragile parts of the child (such as eyes and chest), it will certainly cause some harm and even irreparable consequences.

  In this regard, the Defective Product Management Center of the State Administration of Market Supervision issued the "Consumer Warning on Water-Absorbing Soft Gun" as early as 2015. After experimental analysis, the water bomb does not meet the safety standards of toys, and if it is swallowed into the respiratory tract by mistake, it will cause suffocation. Moreover, the kinetic energy of some water cannons has exceeded the standard limit, which will cause harm after hitting people.

  In addition, many experts said that the appearance and color of water-jet guns are similar to those of domestic and foreign standard guns such as type 56 assault rifle and M4 carbine, which meet the Certification Standard for Simulation Guns and should be cleaned up and rectified in time.

  In 2020, at the video deployment meeting of the national special campaign to crack down on the illegal crimes of online sales of simulation guns, the Ministry of Public Security asked relevant local departments to strengthen the clean-up and rectification of online sales of simulation guns, promptly remove illegal commodities such as toy guns and water cannons that exceeded the standard, investigate and deal with businesses selling simulation guns according to law, punish illegal websites and platforms, and clean up relevant illegal information.

  But to this day, the reporter found in an online shopping platform in China that there are still unscrupulous merchants selling water cannons under the guise of "water bow single wooden warehouse".

  Buckyball: Eating more than two pills by mistake can cause intestinal perforation.

  Buckyball, with a diameter of about 5 mm and magnetic force, can spell out various shapes and is called "educational toy" by merchants. In just a few years, a small ball quickly became popular in children’s circles, occupying the top position in the list of educational toys for children.

  Indeed, this kind of small ball with magnetic force can be played at will, and its shape can be changed. Parents and children can use their imaginations to put it together. However, because buckyball is small in diameter and easy to disassemble, it is easy for children to swallow it by mistake when playing, resulting in intestinal perforation. Such incidents have occurred continuously in recent years, and the safety of this toy has been questioned.

  Attending surgeon Wang Wenjing, a child in tongji hospital, introduced that buckyball is made of high-intensity magnetized materials, and its sphere has strong magnetic force, so the magnetic balls swallowed by children in turn will move downwards with the peristalsis of the small intestine. Because the human intestine is soft, long and narrow, and curved, if a magnetic ball "touches" another magnetic ball separated from itself by a wall (intestinal wall), under the strong magnetic force, they will attract each other and immediately pinch the double-layer intestine. At this point, the two magnetic balls stop moving, and the intestine pressed by them will gradually become ischemic, necrotic and finally perforated. If there are magnetic beads in other parts of the intestine, it will attract and pinch the intestine again in turn, and finally the magnetic beads will form a chain bead shape, and the squeezed intestine will fold each other to form intestinal obstruction. Magnetic beads are different from ordinary foreign bodies. If you swallow more than two beads by mistake in turn, the above situation will occur, and 100% will lead to intestinal perforation.

  Wang Wenjing also reminded that besides buckyball, infants and young children are easy to swallow some smaller toys and parts by mistake, and in most cases, children will not take the initiative to tell their parents about it. Moreover, generally, in the early stage of eating by mistake, children have no symptoms, and symptoms such as retching, increased saliva and foaming will only appear after a few hours or days. If parents do not pay attention, it will lead to serious consequences. If children swallow buckyball by mistake, they can be diagnosed by taking an abdominal X-ray, so parents should see a doctor immediately if they find any abnormality, so as not to delay the illness and lead to serious consequences.

  Walkers: Early use may cause leg bone deformation.

  Is the walker also a "pit baby"? You heard me right.

  Many parents questioned: the walker has been popular for decades, and I used it as a child. It is an "essential" "artifact" for babies to walk. Where is the "pit"?

  Although there is the word "toddler" in the name of the walker, it can’t actually achieve the purpose of toddler. Experts say that when a baby is a toddler, only through his own active activities can he master the ability to balance his body. If the baby relies on a walker, he will lose the opportunity to master the balance, which is not conducive to learning to walk. The results also show that children who use walkers generally have lower scores in intelligence development tests than children who have never used walkers.

  In this regard, Liang Shuyi, director of the Rehabilitation Medicine Center of Xiamen Children’s Hospital, once said that the walker will reduce the crawling time, leading to the lack of deep touch and proprioception of the baby, which can lead to sensory integration disorder and ADHD. Moreover, the baby’s center of gravity is pulled up too fast in the development process, from sitting position to standing position, which may lead to O-leg, varus or eversion.

  When using the walker, the baby often makes the reflex action of "pedaling", which is a voluntary movement that is not dominated by the brain. Not only does it not improve walking faster, but it may lead to "pointed feet". In addition, because the baby’s trunk muscle strength is insufficient, he often walks on the small table of the walker, which can also cause his head to tilt and his body to lean forward too much.

  As early as 2011, the former Ministry of Health issued the Technical Guide for Children’s Fall Intervention, which suggested "Don’t use baby walker". The danger of a walker is far more than that. Many foreign studies have pointed out that a walker will not only help toddlers, but will delay the time for babies to learn to walk by 2 to 3 weeks.

  Some medical experts also pointed out that premature use of the walker will cause the baby’s gait instability and even affect the development of the spine.

通过admin

Which is stronger for the cross-border live broadcast host to help farmers bring goods?

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  At the beginning of this year, the General Office of the State Council issued "Guiding Opinions on Deepening Consumption Poverty Alleviation to Win the Fight against Poverty" (hereinafter referred to as "Opinions"). The Opinions emphasized that consumption poverty alleviation is a poverty alleviation way for all sectors of society to help the poor increase their income and get rid of poverty by consuming products and services from poor areas and poor people, and it is also an important way for social forces to participate in poverty alleviation.

  Radio and television give full play to the advantages of mainstream media and contribute to winning the battle against poverty. Since April, the topic of TV host’s live broadcast of goods and helping the poor and farmers has been talked about by the public. Zhu Guangquan, Ouyang Xiadan, Li Zimeng, Wang Han and other radio and television hosts familiar to the audience have entered the live broadcast room from the studio one after another, and brought goods to agricultural products that were unsalable due to the COVID-19 epidemic all over the country through Internet means and new marketing methods, helping to win the final battle against poverty.

  The "National Team" quip brings fire to help farmers live.

  In the series of public welfare actions of "Thank you for spelling a bill for Hubei" organized by CCTV News, the host of CCTV accumulated many years of knowledge to make the live broadcast more warm and spread faster, let the audience see the funny and lively side of the mainstream media, push the new trend of "national team" live broadcast with goods to a high point, attract netizens to place orders, and speed up and increase efficiency for fighting the "epidemic".

  On the evening of April 27th, in the Aauto Quicker live broadcast room of CCTV video, Zhu Xun and Li Zimeng formed "CCTV Girls", and connected four Aauto Quicker talents online, and joined hands with the "Old Tiers" to "place an order for Ai Kuai (Xun Meng) and jointly help (Zhu Li) Hubei". During the three-hour live broadcast, 27,500 packets of Regan Noodles, 26,000 bottles of lactic acid bacteria, 16,000 bags of marinated kelp, 15,000 duck necks, 12,000 crayfish and 5,000 salted egg yolk biscuits were consumed in seconds, and CCTV Girls drove the sales of special commodities in Hubei for a total of 80.12 million yuan. On April 12th, Ouyang Xiadan, the host of CCTV news, and Wong Cho Lam, the actor, brought goods live in Aauto Quicker, once again bringing goods for unsalable agricultural products in Hubei. The total sales of the whole live broadcast was more than 60 million yuan.

  As early as the first live broadcast of this charity action, CCTV host Zhu Guangquan and Li Jiaqi recommended more than a dozen agricultural and sideline products to be sold in Hubei to netizens, including Regan Noodles, Honghu Lotus Root Soup and Yulu Tea. The cumulative number of live broadcasts was 120 million, and the cumulative sales amounted to 40.14 million yuan. The reading volume of Weibo’s topic "Zhu Guangquan Li Jiaqi Live" exceeded 330 million, and it continued to dominate the list for more than 4 hours.

  In addition, on April 23rd, CCTV news hosts Hu Die and Wang Xiaolei, together with Taobao live anchor Li Jiaqi, joined forces with Hubei actor Mabel Yuan and Shaanxi actor NI YAN and White to start live broadcast of goods for Shaanxi and Hubei. More than 6 million users placed orders in the live broadcast room, and the total sales of live broadcast was nearly 30 million yuan.

  Wang Han used variety ideas to short sell 15 counties.

  On June 7th, Wang Han led the host group of Everyday Brothers in "Let’s go, brother! In the Mango Poverty Alleviation Cloud Supermarket Live Broadcast, it brought goods for the live broadcast of Hunan’s characteristic agricultural products. At first, the goal was to "short sell 10 counties in Hunan".

  This time, the goods were broadcast live by Hunan Satellite TV, while Pinduoduo and Mango Poverty Alleviation Cloud Supermarket carried out small-screen live broadcast before and during the broadcast, with over 100 million people participating in the live broadcast. During the live broadcast, the host group not only introduced the relevant background of agricultural products in detail, but also told the poverty alleviation story behind agricultural products by interviewing poverty alleviation cadres, entrepreneurial farmers and frontline workers. In addition, the star guests will also perform programs according to the product features, such as Darren Wang singing Hunan-style "promotional songs" and "picking betel nuts". In the end, the total amount of live broadcast was 102 million yuan, and 15 counties were successfully sold short.

  This is not the first time that Hunan Satellite TV has helped agriculture with new ideas and new models. As early as May 17th, Wang Han launched a live show with goods on Taobao Live-"Starting for a Better Life". In the live screen, Wang Han not only sat at the table to introduce the products, but also showed the outdoor panoramic view of the glass house and Zhongshi courtyard, which was more visible.

  Wang Han’s rich knowledge also makes "Starting for a Better Life" more interesting. When Anhua black tea is on the line, Wang Han will talk to the audience about the development history and legend of black tea; When selling rice noodles, Wang Han talked about the historical origin of rice noodles from the traditional culture of Hunan people’s "wordy rice noodles".

  "Starting for a Better Life" linked the portals of Ali Taobao Live, Youku Live and Alipay, and achieved the coverage of tens of millions of people from the three major terminals of shopping, payment and entertainment. The first live broadcast reached a turnover of 156 million yuan, with 21 million viewers, 17 million likes and 100,000 online rewards; In terms of live broadcast conversion, the live broadcast number increased by 551,000, and the sales volume with goods was about 230,000 pieces.

  Wang Han said that he was honored to help the enterprises affected by the epidemic through live broadcast. "I am an old comrade in the host industry and a new melon egg in the live broadcast industry. I hope to do something for social enterprises and farmers with the new format of live broadcast."

  Wang Han and Everyday Brothers hosted a variety show with their professional advantages, which innovatively activated the vitality and potential of the mainstream media to spread positive energy, enhanced the purchasing power of the audience, implemented poverty alleviation and helped agriculture, and consolidated the achievements made in tackling poverty.

  Linked with the crew,

  Xi Wen leads the audience to swim under the ginger.

  On April 18th, Xi Wen, the host of Zhejiang Satellite TV, joined forces with the State Administration of Radio and Television’s 2020 key drama "We Are Where Dreams Began" and went to Xiajiang Village, Chun ‘an County, Zhejiang Province, where the TV series was filmed. With the influence of the drama broadcast, the live broadcast was launched to lead the audience to swim under the ginger, enjoy beautiful scenery, listen to stories and taste delicious food.

  Xi Wen combines the live broadcast with the scenes in the play, so that the two scenes of "watching TV" and "buying local products" are seamlessly connected. In the three-hour live broadcast on Tik Tok, Aauto Quicker and Weibo platforms, a total of 1.5 million netizens participated in the interaction, and traveled together to learn about local specialties such as dried sweet potatoes, honey and eggs. Xihong Wang, the director of "We Are Where Dreams Begin", and xia yang, the actor of "Dou Dou, the first secretary" and Wang Xuan, the actor of "Zhao Xiaowei, the designer" in the play are connected from a distance, and they have revisited the old place.

  This creative live broadcast mode of online and offline linkage and scene linkage outside the drama opens up new ideas for helping farmers. This model not only drives the sales of local products in Xiajiang Village, but also integrates agricultural products into leisure tourism, which is expected to attract more visitors to Xiajiang Village and help villagers get rich.

  —END—

  Selected articles

  Enlarging measures of radio and television programs to help farmers see practical results

  Have you seen the "red zone" on the front line of anti-epidemic? The special program "Human World" is a hit.

  Broadcasting and TV "group" live broadcast with goods, exploring new development paths

  Zhang Huali: Open up a new model of helping agriculture and create a new sample of "precision poverty alleviation"

  Here we are, click "Watching" before you go ~ ~ ~

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