Since Huawei has issued a number of flagship mobile phone products in succession, the "heat" is very high. And the "smart car selection" that has caught up with Huawei’s popularity-ask the world M7, has also frequently issued good news recently. Since its listing in mid-September, the new M7 series in Wenjie has achieved a success of over 7,000 sets in a single day, and the cumulative number of sets has exceeded 50,000 before the deadline.
In this regard, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, wrote, "It’s not easy to ask M7 to make a miracle and come back to life.".
Seeing this, many netizens expressed incomprehension. The M7 is not a brand-new product, and the sales performance of the old models is not even up to expectations. Why can it be so popular now that it is changed to the market? In Jiang Ge’s view, there are three main reasons:
First, the car price has dropped by 70,000, and the cost performance is outstanding.
The new M7 in Wenjie has further increased the cost performance of its products through the strategy of "reducing prices and increasing distribution". In July, 2022, Wenjie M7 went on the market, and the guiding price was 319,800-379,800 yuan. Now, the official guiding price of Wenjie’s new M7 series is 249,800-329,800 yuan. Compared with the listing price of M7, the starting price of the new M7 is greatly reduced by 70,000 yuan, and the price range is greatly reduced from more than 300,000 yuan to less than 250,000 yuan.
In terms of seats, in addition to the regular six-seat version,Wen Jie Xin M7It also launched a five-seat version for the first time for consumers to choose independently.In addition, the new car is also equipped with three-temperature independent air conditioning and front and rear seats ventilation, heating and massage functions.
Although the competitors in this big five-six-seat SUV segment are very strong, compared with the competitors such as Ideal L7 (guide price: 31.98-379,800) and Lantu FREE (guide price: 266,900), its cost performance is more outstanding.
two、The configuration materials are upgraded to further fill the short board.
In terms of science and technology, compared with the old models, the new M7 has received greater technical support from Huawei, including the adoption of HUAWEI ADS 2.0 advanced intelligent driving system and HarmonyOS intelligent cockpit 3.0.
Among them, HarmonyOS Intelligent Cockpit 3.0 is quite good in clarity, fluency and intelligence. In addition, HUAWEI MagLink magic car interface is added in the second row, and the tablet computer can be connected to realize multi-device linkage and charging as soon as it is hung, which can meet the needs of multi-scenarios such as temporary meetings and online classes for students.
On the top-of-the-line intelligent driving model, the new M7 in Wenjie is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with 27 sensors including an overhead lidar, 3 millimeter-wave radars, 11 high-definition visual perception cameras and 12 ultrasonic radars.
In addition, according to the official disclosure, the investment in the M7 modification this time exceeded 500 million yuan, such as re-opening the mold for the body structural parts and re-reforming the welding production line. In addition, the new car has also upgraded the chassis, equipped with front and rear suspension double FSD variable damping shock absorbers.
three, can be oil and electricity, increase the program into a beacon.
classicsNot optimistic about the extended-range new energy vehicles, up to now, more and more manufacturers have chosen to extend the range. This kind of power that can be used for oil and electricity has indeed become a beacon. In terms of power, the M7 is equipped with a 1.5T extended range hybrid system. Compared with the old models, the power of the extended range is increased to 112kW and the peak torque is 205nm.
At the same time, the M7 also offers single-motor and dual-motor versions, in which the acceleration time of the dual-motor version is as fast as 4.8 seconds at 0-100 km/h.Under CLTC working condition, the comprehensive battery life is 1250km with full oil and full electricity, the battery life is 210km with pure electricity, and the fuel consumption per 100 kilometers is 7.4L under feed working condition. The single motor version, with a time of 7.8 seconds, has a comprehensive battery life of 1300km under CLTC working condition and a pure battery life of 240km.
In essence, the industry is using M7 to meet the needs of multi-family consumers for travel and travel, which is somewhat similar to the ideal positioning. You know,With three models, ideal L9, ideal L8 and ideal L7, LI ranks among the best in the domestic market of large and medium-sized SUVs.
Obviously, ask M7 is through.Huawei’s brand aura, as well as high product cost performance, have a piece of this market segment. Of course, it is still too early to evaluate the success of this product. Next, let time and market verify it. What do you think of the popularity of the new M7? Welcome to pay attention to "car territory without borders", leave a message in the comment area below and share your views.
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