The results of the 618 E-commerce Shopping Festival were announced.Nongfu Spring618’s full-cycle total sales still maintained the first record in the whole industry. In terms of the number of customers, the overall number of online members exceeded 10 million, reaching 10.24 million scale, an increase of 58.9% year-on-year. At the same time, more than 2.5 million new customers purchased its products online during 618 this year.
Since February 25 this year, Nongfu Spring has suffered a net attack for more than three consecutive months, but this has not shaken consumers’ recognition of the Nongfu Spring brand. Nongfu Spring has once again won the sales title of the water industry throughout the 618 period. It is reported that this is the tenth year that Nongfu Spring has maintained the first record in the whole network and the whole industry.
At the same time, the number of Nongfu Spring online members and new customers has increased greatly during the 618 period this year. Douyin,JD.comThe number of Nongfu Spring members on the third platform and Tmall exceeded 10 million, reaching 10.24 million, an increase of 58.9% year-on-year, not counting the number of Nongfu Spring members on its own online platform. In addition, from May 20 to June 18, more than 2.50 million new customers purchased Nongfu Spring products online, becoming the largest increase in new customers in history.
The launch of Nongfu Spring’s new pure water in less than March also achieved outstanding results during the 618 period – the "618" e-commerce shopping festival got off to a good start (May 31-June 3), and the cumulative sales exceeded 1 million pieces. On the day of 618, pure water products rushed to the first place in the list of new water drinks. It is understood that the vast majority of pure water in the industry is tap water as the water source, and Nongfu Spring pure water with the difference of "natural water source" quickly opened the national market after listing, and led the competition and upgrade of the entire pure water market.
In the early days of the Internet storm, Nongfu Spring’s e-commerce sales suffered a short-term impact, but it was quickly repaired. On April 1, the first 50,000 boxes of Nongfu Spring’s Oriental Leaf Longjing New Tea were sold on major e-commerce platforms, and they were sold out in less than 17 hours. At 10 am on April 5, the second batch of 50,000 boxes of Longjing New Tea was sold in 1 minute and 10,000 boxes were sold out in 1 hour. Not only did it break the first sales record of Oriental Leaf, but it also topped the chart again. Sales list of major e-commerce platforms.
Industry experts say that products are the core competitiveness of enterprises, and companies that deeply cultivate products and bring consumers a better experience will eventually be recognized and chosen by more consumers.
