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Inventory of domestic film types in 2020： war films and drama films are outstanding ｜ inventory

writing| Lin Lin

　editUncle Mao

In 2020, affected by the COVID-19 epidemic, domestic cinemas were suspended for 178 days. However, in the remaining six months, China filmmakers still dedicated many excellent films of different types to the audience, meeting the spiritual and cultural needs of the audience. My People My Homeland’s "Get Home at One Point", Leap, The Sacrifice, The Rescue, A Little Red Flower’s "Defending the Country-A Documentary of Resisting US Aggression and Aid Korea", Legend of Deification, Shock Wave 2 and other films try their best to tell the audience the story of China, although their themes are different.

war movie

Occupy two seats in the top five of the annual box office

War movies, one of the important types of China movies, are deeply loved by the audience. In the early days of the founding of New China, domestic film studios, represented by Bayi Film Studio, created classic works such as Tunnel Warfare, Mine Warfare, Sparkling Red Star and Never-fading Radio Wave, all of which are good memories of several generations.

In the 1990s, the series of films about the liberation war, Armageddon, Great Turning Point and Great March, which were shot by Bayi Film Studio, also became the classics of domestic war films and were talked about by people.

In recent years, with the further improvement of film industrialization in China, with the blessing of science and technology, domestic war films are even more powerful, such as My War released in 2016, The Great Cause of Building the Army released in 2017 and Operation Red Sea released in 2018.

In the past year of 2020, two war films, The Sacrifice and The Eight Hundred, made a big splash in the market. Among them, The Eight Hundred’s accumulated box office exceeded 3.1 billion yuan, which not only became the box office champion of China film market in 2020, but also made the film rank ninth in the total box office list of China films.

On August 21st last year, it was also the "full moon" when domestic cinemas resumed work. The war film The Eight Hundred starring Huang Zhizhong, Oho Ou, Wang Qianyuan, Jiang Wu and Zhang Yi was officially released. On the opening day, The Eight Hundred’s box office exceeded 140 million yuan, and on the second and third day of the release, the box office exceeded 200 million yuan. Together with the movie’s 230 million yuan point screening box office, after the first week of The Eight Hundred’s release, the cumulative box office reached 800 million yuan. At the same time, driven by the film, the box office of the week also reached 960 million yuan.

As the release of The Eight Hundred coincided with the resumption of work in domestic cinemas soon, the movie-watching craze not only invited the audience back to the cinema, but also boosted the confidence of the whole film industry. Fu Haifang, general manager of Zhejiang Starlight Cinema, once said in an interview: "As a high-quality film, The Eight Hundred played a role in saving the market in the early days of returning to work, which greatly promoted the rapid recovery of the popularity of cinemas."

Two months after its release in The Eight Hundred, the film market ushered in another war blockbuster, The Sacrifice. Through different perspectives, the film tells the heroic deeds of volunteer soldiers who fought hard with flesh and blood in the case of disparity between the enemy and ourselves.

After the release of The Sacrifice on October 23rd last year, the box office in the first week reached 358 million yuan, driving the box office in that week to exceed 700 million yuan. The film finally ranked fourth in the box office list in 2020 with a cumulative box office of 1.12 billion yuan.

War films such as The Eight Hundred and The Sacrifice not only reflect the progress of China’s film industrialization in production technology, but also tell the story of China hero, China and China spirit artistically, so that the audience can experience the cruelty of war on the big screen, and at the same time, they also appeal to people to love and cherish the peaceful life more.

The rise of feature films

Tell the story of ordinary Chinese.

In 2020, feature films stood out among many types. Due to the reasons of commercialization, publicity and marketing, people are more willing to package films into more specific and distinctive types such as action, comedy and science fiction. However, in recent years, drama, which once occupied a large share in China films, has been recognized by the market again.

Feature film refers to a story film adapted from events that really exist in real life but are often ignored by most people. The rise of feature films is also inseparable from the big sales of realistic films in recent years.

The best-selling dramas in 2020 include My People My Homeland’s "Get Home at One Point", Leap, A Little Red Flower and One Second, etc. They all tell the stories of ordinary people in China. These films reflect Chinese’s longing for a better life.

As a companion piece of Me and My Motherland, My People My Homeland tells the story of his hometown in five regions of China through five story units. My People My Homeland was released in the National Day last year, with a cumulative box office of over 2.8 billion yuan.

Under the big type of plot, My People My Homeland added comedy, science fiction, love, action, suspense and other elements to five different stories. The film was joyful and more touching, depicting the picture of a well-off life and eulogizing the achievements of getting rid of poverty.

Two other films, Leap and Get Home at One Point, which were released around the National Day last year, are also feature films.

Leap is one of the few dramas with sports elements as the core in domestic films. It tells the story of the life-and-death war between China and China from the first world champion in 1981 to the Rio Olympic Games in 2016, and explains the legendary experience of several generations of women’s volleyball players who have gone through ups and downs but have always been indomitable and constantly struggling. Under the image of Leap, the "women’s volleyball spirit" has been passed down from generation to generation. In this film, which pays more attention to showing the group image of women’s volleyball, the audience can not only feel the flow and inheritance of this collective spirit, but also clearly see the distinctive characteristics of each individual in the group. Leap was released nationwide on September 25th last year, with a cumulative box office of over 800 million yuan.

"Home at One Point" was released on October 4th last year, which tells the story of three young people with different personalities returning from big cities to Yunnan Millennium Ancient Village to start their entrepreneurial journey. The film focuses on young people returning home, which is another version of "Chinese partner".

On the basis of the feature film, "Get Home at One Point" adds elements such as youth and light comedy to outline the troubles and courage of the little people who are passionate about dreams in the big era, which is not only a realistic photo, but also an advanced description of youth. In the end, the cumulative box office exceeded 300 million yuan.

On the last day of 2020, A Little Red Flower, a film directed by Han Yan, was released nationwide, and it was the same as "Fuck off" directed by Han Yan a few years ago. Tumor jun has the same effect. Focusing on the two life trajectories of two anti-cancer families, the film tells a warm real story, thinking and facing the life proposition that every ordinary person may face. The pre-sale box office in A Little Red Flower exceeded 200 million yuan, and the box office on the opening day exceeded 200 million yuan. As of January 10, the cumulative box office in the two weeks after the release exceeded 1 billion yuan.

In addition to the above films, in mid-2020, HUANG WENXIU directed by Miao Yue, One Second directed by Zhang Yimou, and I’m Livin’it’s "The First Farewell" and other feature films were well received by the market.

action movie

Play a stable and independent role.

All over the world, action movies are of large types and are deeply loved by the audience. In addition, action films are mainly series brands, which have strong market appeal. Shock Wave 2, which was released last year, is a sequel. Its previous work was released in May 1st in 2017, with a cumulative box office of over 400 million. Shock Wave 2 is a brand-new story, which retains and strengthens the main creative lineup, and is fully upgraded in the "explosion" element. The protagonist in the film is not the traditional role setting of black and white, and the characters are more real and vivid. At present, the film is still popular in the country. As of January 10th, the cumulative box office of the film is close to 1 billion.

Depth Charge and The Rescue, the action films released last year, are not sequels to the series, but they all have brand foundations. Tang Jili, the director of Depth Charge, has worked with Jackie Chan for many years. Jackie Chan’s action comedy movies are well-known brands. In recent years, Jackie Chan’s action films have paid more attention to international elements, with the intention of making the films more accessible to the international market and letting the world audience know about China’s films.

The Rescue is the third work of the Action Trilogy by director Lin Chaoxian after operation mekong and Operation Red Sea. Based on real rescue events at sea, the film tells the story that Gao Qian and Zhao Cheng, the "ace" secret service members, face the challenge of major disasters and perform thrilling rescue missions at sea together, showing the heroic image of China who saves people without fear and danger and sacrifices himself for others. The Rescue is also the first Chinese film about rescue at sea. In order to truly present the rescue operation at sea, director Lin Chaoxian led the team to prepare for four years and traveled to Fuzhou, Guangxi, Xiamen and Mexico for six months. As of January 10, the cumulative box office was about 460 million.

In addition, last year, there were some action movies about police and bandits, such as "Eliminating Violence", which appeared in the market and were also deeply loved by the audience.

　Love, comedy and fantasy work together.　

Miscellaneous makes the film wider for the audience.

Comics and romances are always reserved programs in the film market. Last year’s comedies Warm Hug and Bath Buddy grossed over 600 million yuan and 400 million yuan respectively as of January 10th. Will you still love me tomorrow and Xibao are also the representatives of last year’s pure love movies.

However, last year, more such films chose to mix comedy, love and even fantasy.

Last year’s Qixi file, the fantasy romantic comedy "I am waiting for you at the end of time" made about 280 million box office on the first day, and finally accumulated more than 500 million yuan. "I am waiting for you at the end of time" injects a childhood love story into a series of fantasy elements that travel through time and space, and also makes the film more interesting.

Coincidentally, last year’s romantic films, such as Half Moon Alice, If I can’t remember my voice, and My Robot Girlfriend, all added fantasy, comedy and other types of elements.

Animation type enters maturity.

Documentary became the highlight of last year.

In 2019, domestic animated films have reached the throne of the annual box office champion. With the coming out of a series of excellent works such as The Return of the Great Sage on the Journey to the West, The Big Fish Begonia, The White Snake: The Origin, and Ne Zha, domestic animated films are becoming more and more mature, and their box office appeal and market influence are also growing. In 2020, Legend of Deification did not show weakness in the fierce National Day competition, with a cumulative box office of about 1.6 billion yuan. After years of development, a group of young animators have gradually grown up and are loved by audiences of all ages. With their wild imagination, they not only expressed the values of young people in China today, but also reflected China culture in their works.

Influenced by the COVID-19 epidemic, many cartoons focusing on younger audiences failed to perform as expected last year.

In the film market in 2020, there are also a number of excellent documentary films-2019 Military Parade, Defending the Country-Documentary of the War to Resist US Aggression and Aid Korea, Shui Shui Yue in Hand and Great! Teenager, Heron World, etc. Some of these films present important historical moments of new China for the audience, while others record the lives of specific people and groups. Although they can’t compare with commercial blockbusters in box office performance, documentaries have won a place in China film market and a stable audience. This is also a more mature performance of China film market.

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In the field, even the workshop, agricultural enterprises are brave (in this decade, the general secretary encouraged enterprises to develop with high quality)

　　"Food security is ‘ The big country ’ " ;

　　"I have always been very concerned about grain production, and I often go to the fields to have a look when I do grassroots research";

　　"Never let others get stuck in our necks on the basic survival problem of eating";

　　"Ensuring the supply of primary products is a major strategic issue. Chinese’s rice bowl must be firmly in its own hands at all times, and the rice bowl is mainly filled with China grain";

　　… … … …

　　From the "granary" in Northeast China to the Loess Plateau, from the land of plenty to Bashan and Shushui, the General Secretary of the Supreme Leader is concerned about food security and agricultural enterprises. Going deep into the fields, carefully examining the growth of crops and crossing the footprints of mountains and rivers have condensed the general secretary’s deep concern for "China rice bowl".

　　The earnest warning of "firmly grasping the initiative of food security" has turned into a solid action of "grasping food production every year" In the past ten years, the vast number of agricultural enterprises have kept in mind the earnest entrustment, cherished the "country’s greatness", ploughed deep into the vast fields, and strived to safeguard national food security and explore agricultural modernization. In the past ten years, the vast number of agricultural enterprises have driven thousands of households and promoted the upgrading of the grain industry. The grain output has been stable at more than 1.3 trillion Jin for seven consecutive years and reached a new level of 100 billion Jin in 10 years. The secure "China Grain, China Rice Bowl" won the initiative to cope with various risks and challenges.

　　The rice bowl is served together and the responsibility is shouldered together.

　　"It is true at any time to have food in your hand and not panic in your heart."

　　"For a big country with a population of 1.4 billion, the basic position of agriculture cannot be ignored or weakened at any time. It is true at any time that there is food in hand and there is no panic in the heart."

　　General Secretary of the Supreme Leader, Yu Siwei, spoke of the importance of food security.

　　Three rivers rush, fertile fields stretch, and fertile fields are vertical and horizontal. Beidahuang Agricultural Reclamation Group Co., Ltd., which grew up in black land, is an important national commodity grain base and grain strategic reserve base with the largest cultivated land and the strongest comprehensive production capacity in China, and its annual grain output can meet the annual rations supply of 160 million urban and rural residents.

　　In September 2018, General Secretary of the Supreme Leader came to Heilongjiang Agricultural Reclamation Jiansanjiang Administration (now Jiansanjiang Branch of Beidahuang Agricultural Reclamation Group Co., Ltd.) for investigation and investigation. Seven-Star Farm’s 10,000-acre land is endless. The general secretary walked into the rice field and picked up a handful of rice ears to see the rice grains and the quality. General Secretary of the Supreme Leader said with emotion: "More than half a century has passed, and great changes have taken place in the Great Northern Wilderness. The development of mechanization, informationization and intelligence is remarkable, which is very inspiring and inspiring."

　　The farmer’s hand-held land guide who listened at the scene was full of emotions: "The general secretary cares about food from the bottom of his heart and cares about this black land!"

　　The general secretary’s deep concern, everyone keep in mind the heart, riveting enough energy to grow good food. The land guide said: "How to cultivate land efficiently and how to increase production, we study it wholeheartedly. Now there are satellites in the sky and ‘ Iron cow ’ ，‘ Cloud ’ There is still big data running in the park, and the black land is more energetic and the grain output is more stable. "

　　"Keep in mind the entrustment, strengthen the responsibility, stabilize the area, increase the production capacity, and ensure the supply, so that the Great Northern Wilderness will become a food security ‘ Big granary ’ 。” Wang Shoucong, Party Secretary and Chairman of Beidahuang Group, said. At present, the annual grain transfer volume of Beidahuang Group is stable at more than 40 billion Jin, and it has sold 1 trillion Jin of commercial grain for the country in the past 75 years.

　　Agricultural enterprises are duty-bound to stabilize the "China rice bowl". Since the 18th National Congress of the Communist Party of China, the vast number of agricultural enterprises have kept in mind the entrustment, given full play to their professional advantages, identified their roles, fulfilled their social responsibilities, and escorted food security.

　　Be brave in innovation and strive to be a new force in growing grain through science and technology.

　　Seeds are the key to China’s food security. On April 10th this year, General Secretary of the Supreme Leader stressed during his investigation in Yazhouwan Seed Laboratory, Sanya City, Hainan Province: "It is necessary to focus on ensuring food security and the supply of important agricultural products, and realize the self-reliance of seed industry in science and technology, and the independent control of seed sources, and use China seeds to ensure food security in China."

　　The light and heat in Hainan’s southern breeding base gave birth to new seeds. "The encouragement of the General Secretary has injected strong confidence into us to cultivate more China seeds." Every season in the south, Zhang Peng, a breeding expert of Syngenta Group under China Sinochem, appears in Tiantou on time like a migratory bird. "The team planted more than 20,000 breeding materials, tested and matched more than 5,000 combinations, and created more than 3,000 new breeding materials, just to find green and high-quality rice varieties." In 2021, Syngenta Group selected 180 excellent varieties.

　　"We always insist on writing the paper on black land, so that China grain can be planted in China." As the director of Jiansanjiang National Agricultural Science and Technology Park of Beidahuang Group, Li Xiaohui and his colleagues have been deeply involved in provenance research and development, improved seed breeding and other fields. The total area of high-quality rice has reached 31 million mu, and the average yield of rice has increased from less than 400 kg to 620 kg.

　　Enterprises are the main body of innovation and an important force to implement grain storage in technology. The vast number of agricultural enterprises aim at key links such as seed breeding, new product promotion and agronomic improvement, and carry out key research to insert scientific and technological wings for agriculture. At present, the contribution rate of agricultural science and technology progress in China has exceeded 61%.

　　Dare to take responsibility and strive to be a pathfinder for farmland protection.

　　"Farmland is farmland, and it must be fertile." Grain is stored in the ground, and the foundation of granaries in big countries is constantly consolidated.

　　"Three-dimensional planting, green circulation, let the soil eat ‘ Nutritional meal ’ The soil fertility has been restored. " Yang Yang, technical director of Zhongnong Chuangda (Beijing) Environmental Protection Technology Co., Ltd. said, "We have made breakthroughs in organic solid waste film composting technology and waste resource utilization carbon reduction and nitrogen fixation technology. The new technology can reduce the average chemical fertilizer per mu by more than 10% and increase the grain yield per mu by 5% to 10%. "

　　Restoring black soil fertility, improving saline-alkali land and building high-standard farmland … … Agricultural enterprises are everywhere. Aim at the weaknesses of the shortcomings, protect the ecology of cultivated land, and make every inch of cultivated land a fertile ground for harvest.

　　Accelerate the construction of a new agricultural management system

　　"Drive the vast number of small farmers to diversify and grow good grain"

　　In the rice fields, the green waves are churning and the seedlings are thriving.

　　"By agricultural machinery, we can not only farm, but also ‘ Hui ’ Farming. If you have an order, you will know that you can sell it at a good price when you plant it. Now farming is more promising. " Zhang Jinghui, a rice grower in Qixing Farm of Jiansanjiang Branch, said with emotion, "The grain harvest is much faster and better, and the income has been increased in recent years."

　　The new home with three bedrooms and one living room is spacious and bright, and the photo with the General Secretary of the Supreme Leader is hung in the most conspicuous position in the living room. Every time I recall the scene when the Supreme Leader General Secretary visited Qixing Farm, Zhang Jinghui felt warm and excited. "I reported to the General Secretary that my own rice has a brand and the sales are quite good. The general secretary nodded and said it was good. "

　　"Follow the farm and manage the land well, even how many holes are dug per square meter in the field and how many seedlings are inserted in each hole." Since September 2018, Zhang Jinghui’s brand rice sales have doubled.

　　Small farmers in big countries, "who will plant the land" and "how to plant the land", the general secretary of the supreme leader has a deep insight and a pulse.

　　"It is necessary to strengthen the popularization and application of modern agricultural science and technology and technical training, and organize large grain growers";

　　"Actively cultivate new agricultural business entities, develop and strengthen agricultural socialized service organizations, and encourage and support small farmers to take the road of development that combines with modern agriculture";

　　"I hope that large grain growers will give full play to the advantages of scale operation, actively apply modern agricultural science and technology, and drive the vast number of small farmers to diversify and grow good grain, and contribute to national food security together";

　　… … … …

　　Since the 18th National Congress of the Communist Party of China, the vast number of agricultural enterprises have kept in mind the entrustment of the General Secretary, given full play to the advantages of capital, technology and talents, and brought small farmers into modern agriculture, so that the vast number of farmers can truly take on the "golden pole".

　　Leading by the leader, the joint agriculture is strong.

　　As the agricultural "national team", agricultural reclamation enterprises have taken action. "Unified seed supply, unified prevention and control, unified harvesting, taking farmers into the market, more than 600,000 mu of cultivated land directly increased income by more than 130 million yuan per year." Ma Zhen Hui, the person in charge of Anhui Nongken Longkang Farm, said.

　　"Signed a trusteeship agreement with the Great Northern Wilderness, and we have big agricultural machinery for farming and harvesting, so I became a ‘ Shopkeeper of cutting ’ 。” Zhang Zhendong, a villager from Qianjin Village, Zhaoguang Town, Bei ‘an City, Heilongjiang Province, said. Beidahuang Group set up 10 regional agricultural service centers in Heilongjiang Province, and in 2021, it entrusted 10.8 million mu of land in the surrounding rural areas, increasing farmers’ income by 640 million yuan.

　　Leading enterprises and other new business entities are developing vigorously, giving full play to the role of linking agriculture with agriculture. By the end of 2021, there were more than 90,000 leading enterprises in agricultural industrialization at or above the county level, including 1,959 national key leading enterprises.

　　Interest connection, benefiting farmers and enriching farmers.

　　"When the new grain is listed, our daily purchase volume remains at around 400 tons, and the purchase price reaches 1.55 yuan." Li Quliang, general manager of Xinyuan Flour Co., Ltd., Jiaxiang County, Shandong Province, said, "The annual processing capacity of enterprises’ wheat is 130,000 tons, and more than 20,000 mu of wheat has been developed, driving more than 30 large growers."

　　Ordered grain and land trust … … More and more agricultural enterprises play a leading role and establish a close interest linkage mechanism. Leading enterprises pull, farmers’ cooperatives and family farms follow, and farmers participate. By the end of 2020, more than 7,000 industrialization consortia have been formed in China.

　　Turn the "big granary" into a "big kitchen"

　　"Building a modern agricultural base, large enterprises and large industries"

　　Say goodbye to the trouble of "being" and meet the challenge of "being good". The consumption upgrading of urban and rural residents requires both quantity and quality, and grain production is facing new challenges.

　　In May 2016, General Secretary of the Supreme Leader stressed during his investigation in Heilongjiang: "It is necessary to deepen the reform of the state-owned agricultural reclamation system and build a modern agricultural base, large enterprises and large industries."

　　Rice produced in black land has brought Daoxiang into thousands of households. Soybeans are transformed into soybean oil, soybean powder and other products and put on supermarket shelves. "The important speech of the General Secretary points out the direction for our work." Wang Shoucong said. Great Northern Wilderness Group optimizes varieties, improves quality, shapes brands, pays special attention to "the head of the grain eats the tail" and "the head of the farmer works the tail", and makes more "original brand names" become "new brand names".

　　"Now talking about food security is actually food security";

　　"On the basis of ensuring national food security, efforts should be made to optimize the industrial product structure";

　　"Give full play to its own advantages, seize the core competitiveness of grain, extend the grain industry chain, upgrade the value chain, build a supply chain, continuously improve the quality, efficiency and competitiveness of agriculture, and realize the unity of food security and modern efficient agriculture";

　　… … … …

　　After repeated investigations and important speeches, the General Secretary of the Supreme Leader drew a blueprint for the high-quality development of the grain industry and pointed out the direction.

　　Since the 18th National Congress of the Communist Party of China, "granaries" have been transformed into "kitchens". The vast number of agricultural enterprises are staring at the market to promote transformation, and the planting, marketing and sales are interlocking. The primary, secondary and tertiary industries are deeply integrated, so that the effective supply can keep up, the development of modern agriculture is fast, and new kinetic energy is strong.

　　Improve quality and supply more.

　　Polygonum cymosum wheat, full grain, bright color. "The yield per mu of new varieties has exceeded 800 kilograms for three consecutive years." Hou Yuanjiang, general manager of Shandong Qingfeng Seed Co., Ltd. said, "We have combined improved seed breeding with variety demonstration to drive more than 5,000 farmers in more than 30 villages to plant high-quality wheat, and the purchase price is 10% higher than the market."

　　The project of improving varieties, improving quality and high-quality grain has been carried out in depth. At present, 236 "China Good Grain and Oil" products have been selected nationwide, directly driving the increase of high-quality grain by more than 50 million tons.

　　Extend the chain and strengthen the chain, and connect the workshop in the field.

　　"Digesting about 110,000 tons of flour, about 60,000 tons of glutinous rice flour and about 20,000 tons of glutinous rice a year, researching and producing more than 500 varieties, and enriching the dining table for residents." Wang Peng, CEO of Missing Food, said. Today, 1/3 of instant noodles and 3/5 of glutinous rice balls are produced in Henan.

　　Looking at the whole country, in 2020, the grain industry will achieve an annual total industrial output value of 3.2 trillion yuan. Strong industry, safe food, high-quality development of food industry, mutual promotion of stable production and income increase, and promotion of national food security to a higher level.

　　Polish the brand and the market will be broader.

　　"Standardized and green production, polishing ‘ Yutai rice ’ Regional public brands let good rice sell at a good price. " Zhao Xinghua, Director of Agriculture and Rural Affairs Bureau of Yutai County, Shandong Province, introduced. At present, the county has developed 26,500 mu of high-quality characteristic rice.

　　More and more high-quality grain and oil brands are on the dining table of residents, constantly meeting diversified and personalized consumer demand. During the "Fourteenth Five-Year Plan" period, a number of leading grain enterprises and well-known grain and oil brands with market competitiveness will be formed throughout the country, and the increase of high-quality grain will increase by more than 10% annually.

　　The vast fields are full of vitality, and agricultural enterprises are bravely moving forward. On the new journey, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core and adhering to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, the vast number of agricultural enterprises are making unremitting efforts and making new and greater contributions to stabilizing China’s rice bowl.

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Implementation Opinions of the Ministry of Agriculture on Promoting the Development of Big Data in Agriculture and Rural Areas

Provinces, autonomous regions, municipalities directly under the central government and cities specifically designated in the state plan, agriculture (agriculture and animal husbandry, rural economy), agricultural machinery, animal husbandry and veterinary medicine, agricultural reclamation, agricultural products processing and fishery departments (bureaus, commissions and offices), Agricultural Bureau of Xinjiang Production and Construction Corps, relevant departments of ministries and agencies, and directly affiliated institutions:

　　 In order to give full play to the important function and great potential of big data in agricultural and rural development, and strongly support and serve agricultural modernization, according to the Notice of the State Council on Printing and Distributing the Action Plan for Promoting Big Data Development (Guo Fa [2015〕50No.) spirit, formulate the implementation opinions.

First, deeply understand the significance of the development and application of big data in agriculture and rural areas.

(1) Agricultural and rural big data has become a new resource element of modern agriculture.At present, big data is rapidly developing into a new generation of information technology and service formats to discover new knowledge, create new value and enhance new capabilities. It has become a national basic strategic resource and is becoming a new driving force for China’s economic transformation and development, a new opportunity to reshape the country’s competitive advantage and a new way to enhance the government’s governance capacity. Agriculture and rural areas are one of the important fields of big data generation and application, and are the foundation and important part of the development of big data in China. With the deepening of informatization and agricultural modernization, agricultural and rural big data is being fully and deeply integrated with the agricultural industry, gradually becoming the locator of agricultural production, the navigation light of agricultural market and the baton of agricultural management, and increasingly becoming the nervous system of smart agriculture and the core key element of promoting agricultural modernization.

(2) Developing big data in agriculture and rural areas is an urgent need to solve the problem of agricultural development.China has entered a critical stage of accelerating the transformation from traditional agriculture to modern agriculture. To break through the constraints of resources and environment, it is necessary to use big data to improve the accuracy and intelligence of agricultural production and promote the transformation of agricultural resource utilization. To solve the constraints of the double squeeze of cost "floor" and price "ceiling", it is necessary to use big data to promote the structural reform of the supply side and demand side of agricultural products and improve the utilization efficiency of all agricultural factors. To enhance the international competitiveness of China’s agriculture, it is necessary to use big data to strengthen the investigation and analysis of global agricultural data and enhance the right to speak, price and influence in the international market. To guide farmers’ production and management decisions, it is necessary to use big data to improve the comprehensive agricultural information service capabilities and let farmers share the fruits of informatization development. To promote the modernization of government governance capacity, it is necessary to use big data to enhance the timeliness and accuracy of agricultural and rural economic operation information and accelerate the realization of scientific decision-making based on data.

(3) The development of big data in agriculture and rural areas has ushered in major opportunities.China’s agricultural and rural data has a long history, a large number and many types, but there are long-term problems such as unclear base, lack of core data, low data quality, insufficient sharing and opening up, and insufficient development and utilization, which cannot meet the needs of agricultural and rural development. With the acceleration of rural network infrastructure construction and the rapid growth of the number of netizens, the advantages of agricultural and rural data carriers and application markets are gradually emerging, especially the rapid development of new generation information technologies such as mobile Internet, cloud computing, big data and Internet of Things, and the rapid formation of various types of massive data, the development of agricultural and rural big data has a good foundation and realistic conditions, which provides an effective way to solve the difficulties and problems faced by the development of agricultural and rural big data in China.

Second, clear the overall requirements for the development and application of big data in agriculture and rural areas

(4) guiding ideology. Thoroughly implement the spirit of the 18th CPC National Congress and the 3rd, 4th and 5th Plenary Sessions of the 18th CPC Central Committee, take Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development as the guidance, implement the development concept of innovation, coordination, green, openness and sharing, and give full play to the forecasting function of big data according to the requirements of "focusing on the long term, highlighting key points, accelerating construction, integrating and sharing". Deepen the innovative application of big data in agricultural production, operation, management and services, provide more perfect data services for government departments’ management decisions and production and operation activities of various market entities, and provide strong support for achieving the goal of making remarkable progress in agricultural modernization.

(5) Basic principles:

-Adhere to problem-oriented and application-driven.Starting with the outstanding problems and urgent needs, we should make clear the key points of construction, focus on the weak links, take application as the endogenous power, and promote scientific, efficient and sustainable development.

-Adhere to innovative mechanisms and integrate resources.Strengthen the top-level design, promote data collection and promote data development and utilization by integrating data resources, and establish a working mechanism with unified standards, responsibilities and joint construction and sharing.

-stick to the easy first, then the difficult, and gradually advance.Give priority to the construction of big data in areas, key areas and key varieties with good foundation, carry out pilot projects one by one and link by link, summarize while piloting, and see results while promoting, so as to promote the steady development of big data in agriculture and rural areas in different regions and fields.

-adhere to the linkage between the upper and lower levels and social crowdfunding.The central and local governments are linked up and down, the agriculture-related departments cooperate with each other, and various social forces such as market entities and industry organizations participate extensively, forming a development pattern of agricultural and rural big data with comprehensive coverage, business collaboration, interoperability and crowdfunding sharing.

(6) Main objectives.Based on China’s national conditions and practical needs, the futurefive～10During the year, the orderly sharing and opening of agricultural data was realized, and the transformation of agricultural data was initially completed. arrive2017Before the end of the year, the scope, boundary and usage of data sharing between the Ministry of Agriculture and provincial agricultural administrative departments were basically clear, and the sharing pattern of cross-departmental and cross-regional data resources was basically formed. arrive2018Before the end of the year, the information system of "Golden Agriculture Project" will share and exchange data with other relevant information systems of the central government through a unified platform. arrive2020Before the end of the year, the data sets of the Ministry of Agriculture and the provincial agricultural administrative departments will be gradually opened to the public, and the digitalization of agricultural and rural historical materials, the automation of data collection, the intelligence of data use and the convenience of data sharing will be realized. arrive2025In, realize the connection of agricultural industrial chain, value chain and supply chain, greatly improve the ability and level of intelligent agricultural production, networked management, efficient management and convenient service, and comprehensively build a global agricultural data investigation and analysis system.

Third, lay a solid foundation for the development and application of big data in agriculture and rural areas

(seven) the construction of national agricultural data center.Taking the construction of global agricultural data survey and analysis system as the starting point, we will promote the cloud-based upgrade of national agricultural data centers and build a national agricultural data cloud platform, and on this basis, we will integrate and build a national agriculture-related big data center. National Agricultural Data Center byoneA central platform, planting, animal husbandry and fishery industry data, international agriculture, global remote sensing, quality and safety, science and technology education, facilities and equipment, agricultural elements, resources and environment, disaster prevention and mitigation, disease prevention and control and other data resources are composed of agricultural data sub-centers of various provinces, autonomous regions and municipalities directly under the Central Government, integrating all kinds of data of the Ministry of Agriculture and data of agriculture-related departments.

(8) Promote the openness of data sharing.Integrate data resources of the Ministry of Agriculture, unify data management and realize data sharing. Various statistical reports of the Ministry of Agriculture, various data survey samples and survey results, data obtained by means of modern information technology such as remote sensing, documents formed by various government websites, and commercial data purchased by the government are shared on the platform of the National Agricultural Data Center. Promote the integration of data resources through the arrangement of project funds, and strictly control the arrangement of relevant project funds for those who do not share or open data according to regulations, except for the data that is confidential as stipulated by the state. Through internal integration and external exchange, we will gradually promote the co-construction and sharing of data between departments within the Ministry, between agriculture-related departments, and between the central and local governments. Establishment of agricultural farmersOpen directory project list of village big data resources, formulate data opening plans, and promote the gradual opening of agricultural data in various regions and fields to the society, so that data should be open and open, and improve the availability of open data.

(9) Give play to the functions of all kinds of data.Consolidate and improve the existing monitoring and statistical channels, improve the list of base counties and samples, improve the data collection system of villages and counties, carry out cleaning and calibration of historical data, and systematically sort out the production, consumption, inventory, trade, price, cost and benefit of agricultural products.“Six core data", the establishment of important agricultural products supply and demand balance table system. Expand the data collection channels of the Internet of Things, strengthen and use remote sensing, sensors, intelligent terminals and other technical equipment to collect data on agricultural resources, environment, production process, processing and circulation in real time, and support accurate agricultural production and sales. Open up internet data collection channels, carry out internet data mining, carry out digital transformation of existing documents and materials, and promote online agricultural production, operation and management services.

(10) Improve the agricultural data standard system.Establish a standard system of data indicators, sample standards, collection methods, analysis models, and release systems covering agricultural products, resource elements, product transactions, agricultural technology, and government management. To carry out the formulation and implementation of key common standards such as data openness, index caliber, classification catalogue, exchange interface, access interface, data quality, data transaction, technical products, security and confidentiality in the agricultural sector. Construct a standard system for the development and utilization of agricultural data on the Internet.

(11) Strengthen data security management.In accordance with the requirements of synchronous planning, synchronous construction and synchronous operation and maintenance of information security and informatization projects, we will improve the management system of big data platforms, establish a centralized and unified security management system and operation and maintenance system, and strengthen security protection measures such as virus prevention, vulnerability management, intrusion prevention, information encryption and access control. Improve the emergency response plan, scientifically lay out the construction of disaster recovery centers, strictly implement network security systems such as information security level protection and risk assessment, and clarify the scope, boundaries, responsible subjects and specific requirements of network security in data collection, transmission, storage, use and opening.

Fourth, grasp the key areas of the development and application of big data in agriculture and rural areas

(12) Support the intelligentization of agricultural production.By using ground observation, sensors, remote sensing and geographic information technology, we will strengthen the collection, aggregation and correlation analysis of data perceived by agricultural production environment, production facilities and animals and plants, improve the intelligent monitoring system of agricultural production progress, strengthen the real-time monitoring and analysis of relevant data such as agricultural conditions, plant protection, tillage and fertilizer, pesticides, feed, vaccines and agricultural machinery operations, and improve the data support capabilities such as agricultural production management, command and dispatch. Promote the application of Internet of Things technology in planting, animal husbandry and fishery production, and form agricultural Internet of Things big data. Develop big data for agricultural machinery applications, strengthen data acquisition such as agricultural machinery configuration optimization, working condition detection and operation measurement, improve the remote monitoring ability of agricultural machinery operation quality, and improve the related monitoring ability of crop planting area, production progress and agricultural product output.

(thirteen) the implementation of agricultural resources and environment accurate monitoring.Establish a data sharing mechanism with meteorological, water conservancy, land and environmental protection departments, and build a database of agricultural resources and environment. The establishment of agricultural biological resources, agricultural production environment and agricultural non-point source pollution and other long-term fixed-point and positioning monitoring system, improve the monitoring and evaluation index system, for“One control, two MINUS three basics"The implementation of the action provides data support. Carry out online data collection of cultivated land, grassland, forest land, water conservancy facilities and water resources, and build a national real-time monitoring network for big data of agriculture, forestry, resources and environment. Gradually open the data of agricultural resources and environment, and support enterprises to develop data products such as water saving, fertilizer saving, medicine saving and agricultural meteorological forecasting.

(fourteen) to carry out the forecast of agricultural natural disasters.We will improve the monitoring techniques and means of major agricultural natural disasters and grassland fires such as drought, flood, chilling injury and typhoon, strengthen the capacity building of real-time data acquisition, and improve the level of emergency response. Organize and excavate the historical data of natural disasters, strengthen the research and prediction of disaster occurrence trends, master the disaster law, strengthen real-time monitoring and early warning, grasp the best prevention and control opportunity, effectively prevent and minimize disaster losses. Establish a basic database of agricultural disasters, organize a team of experts to build a prediction model, carry out the correlation analysis between agricultural disasters and agricultural production data, and regularly issue disaster early warning and disaster prevention and mitigation measures.

(fifteen) to strengthen the monitoring and early warning of animal diseases and plant diseases and insect pests.Establish and improve the national animal disease and plant diseases and insect pests information database system, the national major animal disease and plant diseases and insect pests prevention and control command and dispatch system, and improve the information level of monitoring and early warning, prevention and control, emergency response and decision-making command. We will improve the field monitoring network of crop diseases and insect pests, pesticide safety risk monitoring network, animal disease risk monitoring network, animal and animal products movement risk monitoring network, veterinary drug risk monitoring network, slaughter link quality and safety monitoring network and grassland rat pest monitoring network in key pastoral areas, so as to improve the systematicness, scientificity and accuracy of animal diseases and plant diseases and insect pests monitoring and forecasting.

(sixteen) to achieve the quality and safety of agricultural products throughout the traceability.Accelerate the construction of national agricultural product quality and safety traceability management information platform, establish and improve system norms and technical standards, strengthen data docking with relevant departments, realize traceability management in production, acquisition, storage, transportation and other links, establish data sharing mechanisms such as quality traceability, law enforcement supervision, inspection and testing, promote automatic data collection, network transmission, standardized processing and visual application, and realize traceability information can be queried, traceable, traceable and accountable. Promote the traceability of important means of production information such as pesticides, veterinary drugs, feed and feed additives, fertilizers, and provide full information services for agricultural products regulatory agencies, inspection and certification institutions, production and operation entities and the public.

(seventeen) to realize the traceability of the whole industry chain information query of crop seed industry.Establish a big data information system for crop seed industry, integrate the information data of the Ministry, province, city and county seed industry scientific research, variety management, seed production and operation, market supply and demand, realize online application for new variety protection, variety approval, variety registration, introduction and filing, seed production and operation license filing, open and query information such as seed supply and demand, market price and market supervision, unify market seed labeling norms, and realize the traceability from variety selection to seed retail, which is beneficial to farmers.

(eighteen) to strengthen the agricultural production and marketing information monitoring and early warning data support.On the basis of consolidating the original data collection, we will carry out monitoring and analysis of data such as e-commerce, futures trading, electronic auction and electronic settlement in the wholesale market, strengthen the construction of data collection system for agricultural products processing, increase the data collection at the consumer end, establish a data monitoring system covering the whole industrial chain, and promote the accurate docking of agricultural products production and marketing. Strengthen the investigation and analysis of global agricultural data, research and develop supply and demand forecasting models of important agricultural products, set up cross-sectoral and cross-industry agricultural big data analysis teams, conduct comprehensive consultations, and improve the ability of analysis, early warning and regulation. Improve agricultural outlook’s work system and agriculture-related data release system, and create an authoritative release window for agricultural production and marketing data.

(nineteen) innovation of service agriculture management system and mechanism.Monitor the development of rural collective economy and rural cooperative economy, establish and improve the list of demonstration family farms (forests), cooperative demonstration societies and key leading enterprises, and improve the comprehensive evaluation system of modern agricultural management methods. Strengthen the information management of rural collective capital assets and accelerate the construction of rural collective assets supervision database. Strengthen the statistical monitoring of farmers’ income, the transfer of rural land management rights, rural collective property rights transactions, farmers’ burden, the development of new agricultural business entities, strengthen the collection, storage and correlation analysis of relevant data, and strengthen the supervision of industrial and commercial capital leasing management of farmers’ contracted land. Establish a national database for the registration and certification of rural land contractual management rights, and connect it with the basic platform for real estate registration information management to promote data interconnection and sharing. Develop big data of agricultural reclamation economy, and strengthen data monitoring of agricultural reclamation land resources, agricultural production information, agricultural production socialization service and agricultural reclamation agricultural products quality and safety.

(twenty) to promote the sharing of agricultural science and technology innovation data resources.Integrate the data resources of agricultural science and education system, promote the sharing of agricultural scientific research data, and promote the joint and collaborative research of agricultural scientific research. Establish a national agricultural science and technology service cloud platform, accelerate the construction of national agricultural science and technology big data, gather the strength of all parties in the agricultural science and education system, and form a data sharing mechanism in the fields of agricultural science and technology innovation, achievement transformation, agricultural technology extension, and cultivation of new professional farmers. Build breeding big data, realize long-term observation and accumulation of crop phenotypic data and gene sequencing data, carry out big data association analysis, and accelerate the process of breeding excellent crop varieties.

(twenty-one) to meet the individual needs of farmers’ production and operation.Accelerate the work of information entering villages and households, and enhance the functions of data collection and information release at village stations. Establish and improve the comprehensive information service system for agriculture and rural areas, and improve12316User experience and service quality of the platform provide comprehensive, efficient and convenient agricultural and rural comprehensive information services for farmers’ production and life. Explore the commercial business model, encourage all kinds of operating agricultural information service organizations to develop based onAPPThe application of agricultural big data information service products improves farmers’ ability to use smart phones and provides farmers with accurate and personalized information services.

(twenty-two) to promote efficient and transparent agricultural management.Promote the open sharing of government data in the agricultural sector, strengthen the association analysis and integration of government data resources in the agricultural sector with agricultural sector data, social data and Internet data, and improve“Speak with data, manage with data, make decisions with data, and innovate with data to improve the scientificity, predictability and effectiveness of agricultural macro-control. Use big data to optimize the administrative examination and approval process, speed up the online examination and approval process, and improve the efficiency of administrative examination and approval. Strengthen and improve market supervision, build a big data supervision model, strengthen post-event supervision and services, and promote the accuracy of government governance.

V. Clear implementation schedule

(twenty-three) basically complete the sharing of data (2016—2018Year).Innovate the data resource sharing mechanism of the Ministry of Agriculture, accelerate the improvement of data indicators and standards, and take the lead in realizing the co-construction and sharing of data resources within the Ministry. Under the unified deployment of the State Council, we will promote the sharing and exchange of data with agriculture-related departments on the national sharing platform. Start the construction of global agricultural data survey and analysis system, carry out pilot projects by varieties and regions, and start the construction of consumption-oriented monitoring system for the whole industrial chain of pigs and corn; Explore the construction of big data in terms of yield prediction, supply and demand in major grain-producing counties and pig counties; Select a number of small varieties of products and carry out the pilot project of full sample data monitoring. Agricultural administrative departments at all levels shall carry out pilot demonstrations according to the advantageous industries and characteristic industries in the region.

(twenty-four) gradually realize the opening of government data sets to the society (2019—2020Year).Promote the opening of public data resources in the agricultural sector on the premise of ensuring safety. Complete the formulation of the data resource list and data opening plan of the agricultural sector, and promote the unified convergence and centralized opening of government data resources in the agricultural sector to all kinds of agricultural production and operation entities. The global agricultural data survey and analysis system will be basically established, and the functions and functions of the national agricultural data center will be strengthened. On this basis, the national agricultural big data center will be integrated and constructed. We will expand the pilot project of big data construction and increase the number of pilot varieties. The pilot scope will gradually cover vegetable counties, national modern agricultural demonstration zones and new agricultural production and management entities.

(twenty-five) to build a global agricultural data survey and analysis system (2021—2025Year).Build a national agricultural data cloud platform, establish a complete agricultural data monitoring system, a professional agricultural data analysis system, a unified agricultural data publishing system, and an effective agricultural information service system to form a "one picture" of agricultural and rural big data. On the basis of summarizing the pilot experience, the construction of agricultural and rural big data gradually covers major agricultural products, major producing areas and various agricultural production and operation entities, and promotes the transition of agricultural data monitoring statistics to full samples and full data. Realize the comprehensive integration of agricultural and rural big data and modern agriculture, make great progress in smart agriculture, and give full play to the role of big data as a new resource element of agricultural and rural economy.

Six, strengthen organizational leadership and security

(twenty-six) to implement the responsibilities of agricultural departments at all levels.Give full play to the leading role of the agricultural sector in the development of big data in agriculture and rural areas, and work with relevant departments to jointly promote the formation of a work pattern with clear responsibilities and coordinated promotion. The departments of the Ministry of Agriculture have their own responsibilities, and jointly with the centralized institutions, formulate implementation plans according to the division of labor, clarify responsibilities, and refine measures to ensure that tasks in various fields are put in place. All provincial agricultural departments should establish an overall coordination mechanism, formulate relevant policies and measures in light of their own reality, and intensify the implementation of work to ensure the smooth development of big data construction in agriculture and rural areas.

(twenty-seven) to promote the improvement of infrastructure.We will promote the improvement of the universal telecommunications service mechanism and accelerate the construction of rural information infrastructure and the popularization of broadband. Strengthen the hardware facilities of the existing information collection network and upgrade the facilities and equipment. In accordance with the principles of sharing, cooperation and division of labor, we will promote the establishment of perfect data acquisition channels and monitoring networks. Strengthen the basic operating environment of cloud computing, and improve the supporting ability of collecting and processing agricultural and rural big data through traditional methods and modern methods based on the Internet.

(twenty-eight) innovation investment and development mechanism.In accordance with the development needs of big data in agriculture and rural areas, on the basis of making full use of existing project funds, we will actively broaden the sources of funds and strengthen the guarantee of funds. Explore the market-oriented sustainable development mechanism and support the adoption of government-purchased services, government-enterprise cooperation (PPP) and other ways to actively regulate and guide social capital into the field of big data in agriculture and rural areas. Encourage market players and the public to carry out value-added, public welfare development and innovative application of agricultural and rural big data, guide and cultivate the agricultural and rural big data trading market, and provide a good environment for the development of agricultural big data enterprises.

(twenty-nine) to enhance the ability to support science and technology.On the basis of overall consideration of the existing layout and utilization of existing scientific and technological resources, we will strengthen the construction of agricultural and rural big data research and innovation bases and laboratories. Encourage scientific research forces to jointly tackle key problems, focusing on strengthening the research and development of key technologies in the fields of big data acquisition technology, massive data storage, data cleaning, data mining and analysis, data visualization, information security and privacy protection, and forming a safe and reliable big data technology system. Establish a multi-level and multi-type agricultural and rural big data talent training system, strengthen the training of vocational skills talents, and cultivate agricultural and rural big data technology and applied innovative talents.

(30) Improve the rules and regulations.Study and formulate rules and regulations on the openness, openness and protection of big data in agriculture and rural areas, realize the standardized management of the collection, transmission, storage, utilization, openness and sharing of agricultural and rural data resources, and promote the maximum open sharing of data under the principle of risk control. Promote the introduction of relevant laws and regulations, and strengthen the security protection of agricultural and rural big data basic information networks and important information systems.

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How to convert mobile phone traffic

In the digital age, mobile phone traffic has become an indispensable part of our daily life. Whether browsing the web, watching videos or downloading applications, we need to consume a certain amount of traffic. So, how is the mobile phone traffic converted? Here are some key points to help you better understand this concept.

**1. Basic units: MB, GB and TB**

The basic unit of mobile phone traffic is MB (megabyte), and the larger units are GB (gigabyte) and TB (terabyte). The conversion relationship between them is simple: 1GB equals 1024MB, while 1TB equals 1024GB. This conversion relationship allows us to understand the usage of traffic more intuitively.

**2. Traffic consumption factor * *

Different applications and services consume different amounts of traffic. For example, browsing text web pages consumes relatively little traffic, while watching high-definition videos or downloading large files will quickly consume a lot of traffic. Therefore, when using a mobile phone, knowing the traffic consumption of each application will help us manage the traffic better.

**3. Traffic monitoring and reminding * *

Most smart phones have built-in traffic monitoring function, which can display the used traffic and remaining traffic in real time. In addition, many operators also provide traffic reminder service, which will inform users in time when the traffic is close to or exceeds the package limit. These functions help us avoid unnecessary traffic charges.

**4. Traffic package selection * *

When choosing a mobile phone traffic package, we need to decide according to our actual needs. If you often need to use traffic to surf the Internet outside, you can choose a package with more traffic; If you mainly use Wi-Fi at home or in the office, then a package with less traffic may be enough. In addition, you can also consider some packages that provide traffic sharing function to share traffic with family or friends.

To sum up, understanding the conversion method and consumption factors of mobile phone traffic, and making rational use of traffic monitoring and reminding functions can help us manage mobile phone traffic better and avoid unnecessary expenses. At the same time, when choosing a mobile phone traffic package, you also need to make a reasonable choice according to your actual needs.

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Honey Snow Ice City will be listed, and making money does not depend on selling milk tea.

Editor’s Note: This article comes from WeChat WeChat official account Pineapple Finance (ID: kaiboluocaijing), author: Wu Jiaoying, editor: Jin Kun, reproduced by Entrepreneurial State with authorization.

The rushing honey snow ice city is finally going to be listed.

On the evening of September 22nd, Mixue Ice City Co., Ltd. (hereinafter referred to as "Mixue Ice City") pre-disclosed the A-share prospectus, and planned to list on the main board of Shenzhen Stock Exchange.

This prospectus of yet we called and urged a thousand times before she started toward us unveiled the layers of the tea "myth" which was founded in 1997 and moved from Henan to the whole country.

In the past, as we all know, the three axes of Mi Xue Ice City are: low price, sinking and joining. But how many stores it has opened, whether it makes money or not, and how to make money are all long-term concerns inside and outside the industry. Now, the answer is as follows:

There are three brands under its banner: the fresh tea brand "Mi Xue Bing Cheng", the fresh ground coffee brand "Lucky Coffee" and the fresh ice cream brand "Jilatu".

"Mi Xue Bing Cheng" is the brand of ready-made tea with the largest number of stores in China. As of the first quarter of this year, there were 21,619 stores, of which 21,582 were franchisees.

Making money depends not on selling milk tea, but on selling ingredients, packaging materials and equipment to franchisees and charging franchise fees. Stores sell a total of 20 billion yuan a year, and the annual revenue "falling" to the account is 10.3 billion.

The gross profit margin is low but the net interest rate is high, with a net profit of 1.9 billion a year.

Lucky Coffee copied the style of Mi Xue Bing Cheng, lowered the price, sank and joined, and opened 636 stores in more than two years.

To be a global ready-made beverage brand, we quietly went out to sea to Southeast Asia and opened 566 stores in Indonesia and Vietnam.

But obviously, there are still more problems to be solved around the honey snow ice city:

20,000 stores, touch the ceiling?
What is the mode of making money by franchisees?
Lucky coffee, can you copy the myth of honey snow and ice city?
Can you find a second growth curve when you go out to sea?

As the existing tea brand with the largest number of stores in China, there are more stores in Mixue Ice City than the second and third largest stores in the industry-ancient tea, book burning grass and tea hundred roads combined.

By the end of March, 2022, the whole Mixue Ice City Company had 22,276 stores, including 21,619 stores of the existing tea chain brand "Mixue Ice City", with 21,582 franchisees and only 37 direct stores.

Financial mapping of pineapple opening

Two years after the epidemic, Mi Xue Bing Cheng stores ran wildly.

Look at the situation of the main brand first. In 2020, "Mi Xue Bing Cheng" added 5,757 franchise stores and 3 direct stores, more than twice that of the previous year. By the end of the year, its stores exceeded the scale of 10,000 stores, reaching 12,966.

Joining in 2021 is even crazier, with 7,058 new franchisees, which is close to the total number of stores in 2019, but the number of direct stores has decreased by one. By the end of the year, the number of stores exceeded 20,000, reaching 20,023.

In the first quarter of 2022, the expansion rate of stores slowed down, with 1,596 new franchisees, while the direct stores remained unchanged.

The rapid expansion of Honey Snow Ice City is largely due to the parity of brand positioning. The price of products is mostly between 6-8 yuan, which is far lower than other tea brands, which increases the purchase frequency and is also conducive to quickly seizing the sinking market with lower consumption level.

Gao Jianfeng, the founding partner of Shanghai Bogai Consulting, believes that for Honey Snow Ice City, which focuses on sinking the market and adopts the franchise model, 20,000 stores have not yet reached the scale ceiling. "The low price means a wide audience; A large number of stores are opened in non-central cities and non-central lots, and there is still a lot of space to cover, and the upper limit is relatively high; Moreover, the proportion of direct sales is very low, and there is a lot of room for expansion under the mature franchise model. "

Lin Yue, chief consultant of Lingyan Management Consulting, also believes that there is still room for expansion in the third, fourth and fifth tier cities and even counties and towns, and this has always been its "main battlefield".

More than 20,000 stores have created considerable revenue for Mixue Ice City.

In the three years from 2019 to 2021, the revenue of Mixue Ice City Company soared by 303%, from 2.57 billion to 10.35 billion.Among them, the revenue in 2020 increased by 82% year-on-year to 4.68 billion.

However, unlike other direct tea brands, the income of Mi Xue Bing Cheng does not directly come from product retail.

From the perspective of revenue composition,There are three main sources of income for Honey Snow Ice City. One is to sell franchisees the ingredients, packaging materials, equipment and facilities and operating materials needed to make products. The second is to collect management fees from franchisees; The third is the retail income of products from direct-operated stores.However, this part only accounts for less than 1% of the total revenue.

Source/Prospectus of Revenue Composition of Mixue Ice City

That is to say,99% of the money earned by Mi Xue Ice City is the money of franchisees.

In 2021, the revenue of Honey Snow Ice City was 10.35 billion, of which 7.23 billion were sold to franchisees, accounting for 70%. Selling packaging materials to franchisees, 1.78 billion, accounting for 17%; Selling equipment and operating materials, there are 1.05 billion, accounting for about 10%; The franchise management fee is nearly 200 million, accounting for about 2%.

The sales of brand terminals are more than that.

According to the prospectus,The terminal sales of the company’s "Mi Xue Bing Cheng" brand stores in 2021 is about 20 billion yuan.. In comparison, Naixue’s tea, whose revenue mainly depends on product retail, earned 4.3 billion yuan in 2021, almost one-fifth of that of Honey Snow Ice City.

Although there are over 20,000 stores and retail sales are as high as 20 billion, the market share of Honey Snow Ice City is not as high as expected. According to the prospectus,Its sales in 2021 accounted for about 7.15% of the market size of the existing tea industry; The number of stores accounts for about 5.13% of the total number of existing tea shops.

Tea itself is a relatively low concentration industry. In 2020, the market share of Naixue’s tea, the "first stock of new tea", was only 3.9%.

"The industry is still developing rapidly, and there is still a lot of room for growth in brand potential." Gao Jianfeng said, but for Mixue Ice City, it is necessary to provide support and services to franchisees, ensure the quality of ingredients and product innovation, and control the cost and price of raw materials in order to remain attractive to franchisees.

Under the current revenue structure, it is actually difficult to discuss Mi Xue Ice City with the tea brands in the direct mode on a track. “It is more like a brand of beverage and food supply chain in the name of tea brand.. "

"You can compare it to Sanquan and Missing in quick-frozen food, Mengniu and Yili in ice cream, or Yanjin Shop and Laiyifen in snacks. In essence, stores are sales outlets. What Mi Xue Ice City needs to do is to manage the brand well, the products are innovative and the quality is guaranteed. " Gao Jianfeng analyzed, therefore, the prospectus will inevitably emphasize the franchise management ability, supply chain ability and commodity distribution ability.

This non-heavy asset operation mode, which is different from other direct brands, has directly refreshed the financial performance of Honey Snow Ice City.

Because the revenue mainly depends on selling ingredients, packaging materials and equipment, the gross profit margin of Honey Snow Ice City is not high, only about 30%, far below the industry average of more than 60%.

However,Because 99% of the stores are franchise stores, the brand does not have to bear the store rent and employee salary, which directly saves a lot of cost.. In terms of employee salary, the employees of Mixue Ice City are mainly production personnel and sales personnel. In 2021, the employee salary is only 150 million, while the employee cost of Naixue tea is as high as 1.4 billion a year under the store direct mode.

Moreover, unlike some new consumer brands,Mixue Ice City affects consumers by store coverage, and does not need to spend too much money on marketing and advertising.Even in 2021, when "You love me, I love you, honey snow and ice city are sweet" resounded all over the Internet, its advertising expenses and brand building expenses added up to only 43 million.

In this way, the honey snow ice city, which spends half a penny, has a net interest rate of 18% on the premise of a gross profit margin of only 30%.From 2019 to 2021, Mixue Ice City achieved net profits of 440 million, 630 million and 1.91 billion respectively, and made a net profit of 390 million in the first quarter of 2022.

Financial mapping of pineapple opening

When the brand is full, can the franchisee drink soup with it?

Many franchisees of Honey Snow Ice City have revealed to Kaipineapple Finance that the purchase of materials accounts for about 50% of the store’s turnover, the rent and employee’s salary are close to 20%, and the profit is 15-20% excluding other expenses.

Franchisees buy raw materials from the brand, but because the product price is low, the ratio of cost to revenue becomes higher. However, affected by the epidemic, the profits of franchisees who bear the rent and labor costs are affected.

Gao Jianfeng pointed out that under this business model,Part of the risk of Honey Snow Ice City was passed on to franchisees."Of course, if you can make money, franchisees are willing to take risks, and ensuring the interests of franchisees is the key. However, it is difficult to generalize whether you can make money."

According to the prospectus, after the number of Mi Xue Bing Cheng stores exceeded 10,000, the reshuffle continued. In 2020, there were 331 closed franchise stores, and in 2021, 585 were closed. In Gao Jianfeng’s view, the renewal rate of franchise stores in Mi Xue Bing Cheng is relatively fast. "There are too many stores, and some of them may not really make money."

Lin Yue believes that Mi Xue Ice City is highly dependent on the franchisee model, which is difficult to manage, and it also tests the rationality, synergy and overall strategy of the store layout.

In the past two years, the involution of tea is serious, and many brands have opened up the second battlefield, marching into coffee, ice cream, bottled drinks, etc., and Honey Snow Ice City is no exception.

Its brand "Lucky Coffee", a freshly ground coffee chain, almost completely copied the style of Mi Xue Bing Cheng: low price, sinking and joining.

According to the prospectus, the average product price of Lucky Coffee is 8 yuan. This is almost the lowest price coffee brand on the market, and the store menu shows that its cheapest product, a cup of freshly ground American coffee, is only 5 yuan.

By the end of March this year, there were 636 lucky coffee shops.Among them, 629 are franchise stores, most of which were opened in 2020 and 2021. Last year, the expansion was the fastest, with 323 new stores opened a year. Except for universities in new first-tier and second-tier cities, most of these stores are located in third-tier and below cities.

The prospectus did not disclose the revenue of lucky coffee. Kaipineapple Finance learned at the beginning of this year that most lucky coffee shops have a single-day revenue of around 2,000 yuan, 70% of which is profitable, but the return period is about one and a half years.

Zhang Hongfu, general manager of Honey Snow Ice City, once said, "Lucky Coffee should be cheap coffee in county towns and even small towns, and a coffee version of Honey Snow Ice City will be reproduced within five years". At present, since most stores are newly opened in the second half of 2021, the future expansion prospects have yet to be verified.

Narrow-door dining eyes show that there are currently 1,143 stores of Lucky Cafe, compared with 463 at the end of last year, an increase of 680 in three quarters.

High addiction, high repurchase and high gross profit have made coffee a red sea after tea in the past two years. However, in the third-tier and below cities in China, the brand of freshly ground coffee is vacant, the penetration rate is low, and there is demand for services. The sinking of coffee is considered as a major trend in the industry.

However, Lin Yue believes that "it is difficult to copy the model of tea drinking to operate if cheap coffee is to gain a foothold in the county". He believes that "this has something to do with product characteristics. Coffee and ice cream pay more attention to consumption scenes and atmosphere, and products should also be differentiated and have their own style." Fair-priced coffee has a market in third-,fourth-and fifth-tier cities, but it has not shown the potential to grow in a second curve at present.

Gao Jianfeng analyzed that, first of all, the coffee and tea markets are different. Young people are the main drinkers of milk tea, and the possible consumption power and consumption potential of drinking coffee are higher. It is difficult to incite consumers’ trust with low prices.

Moreover, the concentration of coffee industry is higher than that of milk tea, and the sinking consumer group is not as huge as expected. Before the expansion model is implemented, it takes time for market education.

In contrast, Gao Jianfeng thinks that tea going out to sea may be more attractive to the capital market.

According to the prospectus,By the end of March this year, Mixue Ice City had opened 317 stores in Indonesia and 249 stores in Vietnam.

"Honey Snow Ice City is in Southeast Asia, and the main market is also the Chinese market. Moreover, Southeast Asian countries have their own cold drink consumption habits, and China tea has the opportunity to complete local brand substitution." In his view, in the Southeast Asian market, China tea brands such as Mi Xue Bing Cheng still have more room for growth.

In the eyes of many analysts, coffee going to the countryside and tea going out to sea are the expansion of the battlefield, but on the main runway, Honey Snow Ice City needs new stories.

Lin Yue believes that the huge joining in the empire has created the myth of a snow-covered ice city, but with the rising operating costs, the bottleneck may become more and more obvious. Nowadays, the first-line head brands in the track are also extending downward, including the layout of sinking channels and product categories. Coupled with the new cross-border players, market competition continues to intensify.

In his view, listing can alleviate these problems to a certain extent, but with capital investment, more investment should be made in product research and development, sub-brand cultivation and channel layout upgrading.

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

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Hainengda was investigated by 23 institutions： Last year, the company’s income failed to meet expectations due to the impact of the epidemic, and at the same time it suffered losses due to the impact

　　() The record of investor relations activities was released on August 1, and the company was investigated by 23 institutions on July 29, 2022. The types of institutions are other institutions, fund companies, overseas institutions, securities companies and sunshine private equity institutions.

　　The main contents of investor relations activities are introduced:

　　I. Introduction of the Company’s Operation by the Secretary-General At present, the company’s development is in a state of gradual recovery after a series of storms. To sum up the storms experienced by the company in the past few years, first of all, the relatively radical expansion before 2018 left a certain financial pressure on the company, which is also the core reason for the company’s poor performance in recent years; Secondly, the impact of the epidemic on the company’s overseas business development, including the limitation of business activities and the tilt of customer budget to fight the epidemic, led to the delay of projects in some countries and regions; Third, the intellectual property and trade secret litigation has consumed a lot of energy of the company, including management energy, resource investment in product renewal, legal expenses, and the financial pressure brought by some financial institutions in the past.

　　Today, looking back, the company has made some achievements in the process of gradually stabilizing its operations.

　　On the product side, the company has defined the product strategy of "2+3+1", and "2" stands for the basic disk business of narrowband digital trunking. The company has the world’s leading products and brands in the three mainstream digital standards of DMR/PDT/TETRA. With the gradual recovery of the industry in the post-epidemic era, the basic disk business will achieve steady growth. "3" stands for the company’s growth business, which realizes the upgrade from narrowband to broadband and the integration from private network to public network under the trend of broadband, intelligence and platform, and meets the needs of customers such as unified communication, multimedia command and dispatch and video application, mainly including unified communication, command and dispatch platform, 4G/5G broadband and other products. After years of investment, the company’s growth business has been continuously optimized and adapted to customers’ needs, and it has entered a stage of rapid growth. Last year, its revenue increased by 60%, accounting for more than 10% of the total revenue. Among them, the integration business of public colleges and universities doubled, and it also maintained a good growth trend in the first half of this year, which is expected to become a new growth curve outside the narrow-band basic disk business.

　　On the marketing side, the company has comprehensively promoted the reform of the marketing system, shifting from leading large-scale projects in the past to exerting strength through channels, and expanding the industry market by developing more industry partners and agents. In the past few years, the company’s big project strategy has helped the company to establish cooperation and recognition covering high-end public safety and key industry customers around the world, become the world’s leading private network brand, and achieve rapid growth in revenue. However, the epidemic situation has brought some uncertainties to the expansion of the company’s large projects, which led to the delay of some projects, and the impact was more significant than that of the channel business. The company adjusts its marketing strategy in time, in order to further consolidate its business foundation, vigorously develop channel partners and industry partners, expand the ecological circle of business cooperation, realize better operating cash flow, and also contribute to the promotion of new products such as growth business. In addition, the company continued to promote digital transformation, fully implemented digital marketing and digital operation, opened up the whole L2C process, and improved the overall operational efficiency.

　　On the financial side, in the years of rapid growth in 2015-2017, the asset-liability ratio and the period expense ratio increased rapidly, which also exposed the financial deficiencies of the company at this stage, which was the main reason for the unsatisfactory performance in the following period. Since 2018, the company has implemented management reform, promoted refined management, paid close attention to business quality and cash flow, and gradually optimized its financial situation. However, in the process, it encountered different degrees of influence and challenges brought by epidemic and litigation, which prolonged this change cycle. In recent years, the company’s operating cash flow has taken the lead in improving, which has been positive for ten consecutive quarters, and has recovered nearly 2.8 billion in cash in the past three years. At the same time, the asset-liability structure has been gradually optimized, and the asset-liability ratio has dropped from nearly 63% at the peak to below 55%. After the sale of Sepura, it is expected to further drop below 50%, which will also bring down the overall financing cost of the company and reduce interest expenses. In terms of expenses, through continuous refined management and personnel structure optimization, the company’s operating expenses are decreasing year by year and are currently in a relatively stable state. If this trend is maintained, the revenue side is confident to gradually recover and improve its profitability by relying on the recovery of the main basic disk business and the pull of the growth business.

　　In addition, in the future, the company will strive to resolve risks and reduce the impact of external factors such as litigation on the company on the basis of sustained growth in performance. At the same time, strengthen compliance and internal control management, strictly follow the four "high-quality" development principles, and constantly improve their ability to resist risks through high-quality talents, high-quality customers, high-quality products and high-quality orders.

　　Second, the exchange and interaction links

　　Q: How does the company view the future development trend of the industry? What are the advantages of the company compared with its competitors?

　　A: Private network communication belongs to the subdivision of network communication, and provides daily work communication, emergency communication and command and dispatch in key scenarios for industry customers. Similar to the public network, the customer demand of the private network industry is also upgrading with the technology upgrade. China’s private network industry experienced a technological upgrade from "analog to digital" from "Twelfth Five-Year Plan" to "Thirteenth Five-Year Plan". The company seized the development opportunity and made some achievements in combination with the internationalization strategy.

　　At present, the public network has developed to 5G, and the private network is also developing from narrowband to broadband. The application scenarios of 5G are more reflected in the industry market, and the terminal products are also developing in the direction of intelligent terminals and the Internet of Things. At the same time, the requirements for the unified communication platform have been improved, and the company’s entire products are laid out around the evolution direction of the private network communication industry. As a specialized communication equipment and solution enterprise in China, compared with overseas manufacturers, the company has more advantages in new fields such as 5G and AI in the process of broadband upgrade, and at the same time, our supply chain support capability is more perfect. In the new business field, the company has achieved technological leadership, taking the lead in releasing a number of industry-leading systems, platforms and terminal products, and will continue to maintain industry leadership in the future.

　　Q: The company turned losses into profits in the first half of the year. What changes have been made in management? Can it continue the trend of improvement?

　　A: Last year’s performance loss was mainly due to the epidemic, which affected overseas business income. This year, business activities in overseas areas gradually recovered. At the same time, the company implemented marketing changes and proactively strengthened the localization layout, especially in the expansion of industry channels and distributors. By developing more partners, it helped the company to expand overseas customers, and through some targeted incentives, it stimulated internal enthusiasm and guaranteed the goal. Thanks to the promotion of the company’s channel strategy and the promotion of new products, the company’s European and American channel industry achieved rapid growth in the first half of the year.

　　In addition, the company examines the completion of objectives through regular meetings and promotes the achievement of objectives through process management. In the first quarter, the company’s revenue achieved an increase of nearly 20%, and it also maintained a stable growth trend in the second quarter. This year is a crucial year for the company to lay the foundation for its subsequent development. The company will strive to maintain a good trend of financial indicators, further consolidate the narrow-band basic disk business on the product side, and gradually increase the proportion of growth businesses.

　　Q: In what ways has the company’s cash flow improved? What are the specific measures?

　　A: From the perspective of enterprise management, cash flow is the most critical. In the past few years, the company has effectively responded to and alleviated the challenge of tight capital by disposing of some fixed assets and combining good operating cash flow.

　　Throughout the whole industry, private communication is a business with good cash flow, which was in the stage of rapid expansion before, paying more attention to the growth of scale and ignoring the attention to cash flow. Since 2018, the company has turned to high-quality development, promoted refined management, put forward higher requirements for business profitability and payment return, and included accounts receivable management in sales assessment. Affected by external factors, the company’s revenue has not increased in the past two years, but it has ensured the healthy and stable revenue quality and cash flow, and the net operating cash flow has reached an average annual level of 600-700 million.

　　Q: Has the current tension in the upstream supply chain eased? What is the trend of gross profit margin?

　　A: In terms of supply chain, affected by the international environment, there was some tension from the second half of last year to the first half of this year. In the fourth quarter of last year, the company’s gross profit margin declined due to exchange and the price increase of upstream raw materials. Thanks to the company’s previous strategic stocking and domestic substitution strategy, the company has been well protected in the supply chain this year, and we judge that the upstream supply pressure will be significantly alleviated in the second half of the year.

　　Q: What is the company’s future R&D investment plan?

　　A: In terms of R&D, the company has optimized its product strategy around "2+3+1", which is more focused than in the past. In the past two years, we have focused on the research and development of growth-oriented business products, made some domestic substitutions and adaptations, and released H series products of a new generation platform. The core of the company’s follow-up research and development will still focus on the optimization of growth business, 5G application, new intelligent terminal products, etc., and keep certain industry tracking and related investment in unmanned equipment and low-orbit satellites in a forward-looking manner.

　　Q: What is the control goal of the company’s expense rate? What is the specific strategy to control expenses?

　　A: The company’s overall cost target this year is not to increase in absolute value, and all departments are also allocating and implementing it according to this principle.

　　In 2021, the overall expenses of the company will be around 3 billion, including more than 600 million non-operating expenses such as interest, exchange, impairment and legal fees. After the company sells Sepura, it will repay some high-cost loans, and the interest-bearing liabilities, financing costs and interest expenses will be greatly reduced. Last year, the company generated about 149 million exchange losses, and the exchange in the first half of this year has achieved positive gains. The legal expenses were more than 100 million yuan last year, and this year the whole will remain within the controllable range.

　　In the past two years, compared with the peak period, the company has reduced its staff by about one-third, and its operating expenses have been continuously reduced.

　　At the same time, the company has increased the proportion of front-line sales personnel within the marketing system and made efforts. With the future revenue growth, the sales expense ratio will gradually decrease. Looking at the whole year, we hope that while the absolute value of operating expenses will not increase, the overall expense rate will be improved through the growth of income.

　　Q: What are the company’s business objectives for the whole year, and what are the changes compared with the beginning of the year?

　　A: Last year, due to the epidemic, the company’s income failed to meet expectations, and at the same time, it suffered losses due to the impairment of goodwill and exchange.

　　At the beginning of this year, the company’s business goal was to achieve profitability throughout the year. At present, the company has achieved the profitability goal in stages in the first half of the year. In the second half of the year, according to the seasonal practice of the industry, the revenue will increase compared with the first half of the year. At the same time, the sale of Sepura in the third quarter is expected to bring about an investment income of about 290 million yuan. The new annual target company will be further defined internally, and the specific performance can be paid attention to the company’s regular report.

　　Q: How is the company’s EMS business going?

　　A: The company’s EMS business earned about 700 million yuan in 21 years, and its main businesses include automotive electronics, robotics, blockchain, communications and other businesses. Among them, the robot business accounts for a relatively high proportion, and its main customers include some domestic head manufacturers such as service robots, drones and balance cars. Automotive electronics is an important module cultivated in recent two years, and its customers include the world’s leading power battery manufacturers and new energy automobile manufacturers such as Geely, GAC and Jin Kang.

　　At present, the company’s EMS business has entered a period of stable development. The year-on-year decline in EMS revenue in 2021 is mainly due to the divestiture of some optical communication services in 2020. Excluding this impact, the EMS revenue of the same caliber achieved a slight growth last year and will continue to maintain a steady growth trend this year.

　　Q: What is the current progress of the company’s broadband business?

　　A: At present, the public network has entered the 5G stage, and the private network is also developing from narrowband to broadband. The company’s broadband service BU is integrating 4G and 5G technologies to provide high-performance 4G boards and 5G industrial Internet solutions in China; In the past two years, the company has had some project opportunities in overseas operators and industry markets, including the emergency communication network project jointly won by the company and Telefonica, which includes some broadband products. Repeated outbreaks have delayed some projects. With the focus of domestic head equipment manufacturers’ business, the company has more opportunities to grasp in overseas operators’ markets. The company is still optimistic about such opportunities and will continue to follow them.

　　Hainengda Communication Co., Ltd. is a major provider of professional wireless communication equipment in the world. The company is mainly engaged in the research and development, production, sales and service of professional wireless communication equipment such as walkie-talkie terminals and trunking systems, and provides overall solutions. The main businesses are narrow-band private network products and solutions, 4G/5G broadband private network products and solutions, public-private integration products and solutions, command and dispatch intelligent integration and emergency communication solutions, satellite communication products and solutions, AI products and solutions, public safety industry, government emergency, transportation, energy industry, industry and commerce, integrated communication and modified vehicles, intelligent manufacturing, etc. The company is a leading enterprise in the domestic professional wireless communication industry. The company has applied for 2,030 patents, including 372 overseas patents and 851 authorized patents, most of which are invention patents, and has a number of core technologies and independent intellectual property rights that have reached the leading level in the industry. The company has successively won important honorary titles such as Key Software Enterprise in National Planning, National High-tech Enterprise, National Innovation and Technology Demonstration Enterprise, National Enterprise Technology Center, Guangdong Provincial Government Quality Award, Guangdong Intellectual Property Demonstration Enterprise, Shenzhen Engineering Laboratory and China Industry-University-Research Cooperation and Innovation Award.

　　Details of participating institutions are as follows:

Name of participating unit Category of participating units Name of participants Huabao fund Fund company — South China fund Fund company — Ruida fund Fund company — CITICS securities company — China post securities securities company — huaan securities securities company — Yihu investment Sunshine private placement organization — Xingjian capital overseas establishment — Shanghai Tiancai other — Shanghai Cybertron other — Citic futures other — Qian hai Chang Hua financial service other — Qian hai Rui yuan investment other — Beijing lianchuang other — Huabao Trust other — Turing capital other — Shangjin investment other — Guangdong hengsheng other — Guangzhou jinyu other — Huihua wealth management other — Zeming investment other — Jiujin (Shenzhen) Investment other — Maodian assets other —

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Global Connection ｜ The United States has a bad behavior of stealing resources in Syria

　　Xinhua News Agency, Damascus, August 16 (Reporter Wang Jian) On a road leading to the border in Hasakeh province in the northeast of Syria, the tanker trucks of American troops lined up in a row, and there was no end in sight. These military vehicles loaded with oil stolen from Syria crossed the border into Iraq in turn and disappeared in the distance. At the same time, residents living in Damascus, the capital of Syria, have been waiting for hours in front of the gas station, and there is no end in sight for the vehicles waiting in line to refuel. This scene has become commonplace in Syria.

　　"Stealing oil" is one of the numerous crimes committed by the United States in the Middle East. In order to maintain hegemony and seek personal gain, the United States frequently plundered resources, created conflicts and imposed arbitrary sanctions in the Middle East, seriously damaging the right to life, health and development of local people and creating a profound humanitarian disaster.

　　A blatant plunder

　　The Syrian Ministry of Petroleum and Mineral Resources recently issued a statement saying that,In the first half of this year, the average daily output of Syrian oil was 80,300 barrels, of which more than 80% and about 66,000 barrels were plundered by "the US military and its supporting armed forces"..

　　The Syrian News Agency reported on the 13th that the U.S. military sent a convoy of 89 tankers that day to transfer the oil stolen in Syria to bases in Iraq through illegal border crossings. On the 11th, 144 vehicles were transported for stealing oil.

　　Video screenshot

　　The Syrian crisis broke out in 2011. Since 2014, the United States has deployed troops in eastern and northeastern Syria. In recent years, the Syrian government has repeatedly accused the US military of stealing and transporting oil in northeastern Syria. Bassam Touma, Syrian minister of oil and mineral resources, said,The United States and its allies plundered Syrian oil wealth like pirates.. Mohammed Omari, an expert on Syrian political issues, said that looting natural resources such as oil is one of the ugliest acts of the United States in Syria.

　　In addition to oil, the United States plundered food from Syria. Hasakeh province in the northeast of Syria is an oil depot and a granary, and 60% to 70% of Syria’s grain output is concentrated in this province. According to local media reports,The US military has smuggled or burned Syrian wheat many times..

　　Syria used to be a grain exporter, but now it faces a grain shortage and needs to rely on imports to meet domestic demand. According to the World Food Programme, about 12.4 million people in Syria are currently unable to obtain food security, which is the worst situation on record.

　　Horrible atrocities

　　Before the outbreak of the Syrian crisis, the country had a population of over 22 million. According to data released by the United Nations,The US military intervention has caused at least 350,000 people in Syria to lose their lives, more than 12 million people have been displaced, and 14 million civilians are in urgent need of humanitarian assistance..

　　Between 2016 and 2019 alone, Syria recorded 3,833 civilians directly killed by the bombing of the US-led Coalition forces, half of whom were women and children.

On December 9, 2016, at the Kipling temporary resettlement site in the northern Syrian city of Aleppo, children evacuated from the anti-government armed control area were eating. Xinhua News Agency reporter Yang Yushe

　　Syrian political analyst Usama Danula said that the displacement and casualties of civilians caused by air strikes is one of the crimes of human rights violations committed by the United States in Syria, but the United States only calls it "collateral losses".

　　Arbitrary and unreasonable sanctions

　　In addition to military intervention, the United States has long imposed harsh unilateral sanctions on Syria and other Middle Eastern countries. In 2019, the United States launched the so-called "Caesar Act", which set many obstacles for foreign investors to invest and build in Syria. Since 1979, the United States has imposed various unilateral sanctions on Iran and other countries for a long time. In 1996, it threw out the so-called "D’Amato Act" to prohibit foreign companies from investing in Iran and Libyan energy industries.

On March 7, a Syrian textile worker worked in a factory building in Qatar Industrial Zone in Aleppo. Xinhua News Agency (photo by Amar Safar Jailanai)

　　Affected by sanctions, the currencies of these Middle Eastern countries have depreciated, prices have soared, local production and business activities have been affected, foreign investment projects have been stranded, and the process of economic development and reconstruction is facing many difficulties. Chaher Abeidy, a political analyst at Anbar University in Iraq, said that American hegemony will often cause comprehensive damage to local economy, culture and other fields.

　　By waging war, imposing unilateral sanctions and plundering wealth, the true face of the United States pursuing hegemony in the name of "freedom, democracy and human rights" has been recognized by the international community, including the Middle East countries. (Participating in reporters: Fan Shuai Shuai, Dong Yalei, Liu Weijian, Yao Bing; Clip: indifferent; Editor: Zhu Ruiqing, Liu Zan, Zhao Zhuoyun, Wang Kewen, Ma Xiaoyan)

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Forum of Powerful Countries ｜ Strive for Building a Powerful Transportation Country

　　Transportation is a basic, service-oriented, strategic industry, and it is the foundation of rejuvenating the country and strengthening the country. The Outline of Building a Traffic Power issued by the Central Committee of the Communist Party of China and the State Council (referred to as "Construction Outline") has designed a grand blueprint for China’s traffic modernization and endowed our traffic people with a lofty mission. Building a transportation power is an important content to realize the great rejuvenation of the Chinese nation, and it is also the only way to seize the opportunity of the new technological revolution and build a world-class transportation system.

　　China’s Traffic Development Situation and Mission

　　Since the founding of New China, China’s transportation industry has made great historical development. The transformation of transportation capacity from the bottleneck restriction at the beginning of reform and opening up to the initial relief at the end of the 20th century, and then to the current basic adaptation, has provided strong support for the rapid development of China’s economy and society. A comprehensive transportation network has basically taken shape, and the scale of infrastructure and passenger and freight volume rank among the top in the world. Breakthroughs have been made in scientific and technological innovation. The construction technology of high-speed railways, expressways, deep-water ports and large airports has reached the advanced level in the world. A number of projects such as the Hong Kong-Zhuhai-Macao Bridge are world-famous. Fuxing high-speed train and C919 large passenger plane have become China’s beautiful business cards. With the continuous improvement of transportation services, traffic accidents are decreasing year by year. The ability of industry governance has been significantly enhanced. International influence and international competitiveness have been significantly improved. China has become a veritable transportation country. However, compared with developed countries, there is still a big gap in infrastructure, service level, energy consumption, road safety and innovation ability. At present, China is not a strong transportation country.

　　With China’s development entering a new era, traffic development will also enter a new stage. The main contradiction has turned into a contradiction between people’s yearning for a better life and inadequate imbalance in traffic development. The broad masses should not only "walk well" but also "walk well". Looking forward to the future, China’s industrial structure and energy structure will undergo important changes, and urbanization and population aging will become trends. At the same time, a new round of technological revolution in the world is reshaping the global economic structure. Economic globalization and the implementation of the "Belt and Road Initiative" all require the modernization of China’s transportation. It is imperative to build a strong transportation country.

　　To build China into a powerful socialist modernization country, it is required that transportation should go first and play a supporting role. It is necessary to build a traffic corridor, an economic corridor and a backbone of development; Relying on high-speed, convenient and networked modern transportation, shortening the time and space distance and promoting regional integration; Activate the traffic multiplier effect, promote high-speed rail economy, port economy and airport economy, and become the new engine of development; Integrate the Internet, develop smart travel, support "door-to-door", personalized and diversified services, and make people enjoy traveling happily.

　　To build a strong transportation country, we should take our own road. The United States, Europe, Japan and other countries have developed for more than a hundred years, and many experiences are worth learning. However, a country’s transportation development must be based on its own national conditions. China has a large land area, a large population, more energy, less coal and less oil, and a fragile environment. It has its own characteristics in terms of resource endowment, transportation demand and development stage. It cannot simply copy the development experience of other countries, especially the "car+plane" model of the United States, but should vigorously develop green transportation and public transportation. We should give full play to China’s institutional advantages of concentrating on major events and its leading position in local transportation fields, and take the road of becoming a transportation power with China characteristics.

　　Carrying out the Outline of Construction and Building a Powerful Transportation Country

　　The Outline of Construction defines the general idea of China’s transportation development, that is, "to build a modern comprehensive transportation system that is safe, convenient, efficient, green and economical", "to build first-class facilities, first-class technology, first-class management and first-class service, and to build a transportation power with satisfactory people, strong support and the forefront of the world"; The development goal of basically building a transportation power in 2035 and building a transportation power in an all-round way in the middle of this century was established. At the same time, the "Construction Outline" also clearly expounds the task of building a transportation power, and puts forward requirements on infrastructure, transportation equipment, transportation services, scientific and technological innovation, security, green development, international cooperation, team building, governance capacity, and safeguard measures. More importantly, in order to achieve the above objectives and tasks, the Construction Outline emphasizes that it is necessary to "promote the transformation of transportation development from pursuing speed and scale to paying more attention to quality and efficiency, from relatively independent development of various modes of transportation to paying more attention to integrated development, and from relying on traditional factors to paying more attention to innovation." In short, these three changes are: promoting high-quality development, promoting integrated development and promoting innovative development. From then on, this paper expounds the understanding of the construction of a strong transportation country.

　　About promoting high-quality development. Compared with the high-quality development level, there are still many shortcomings in China’s transportation field. The layout of infrastructure is not reasonable, and there is a big gap between urban and rural development; The proportion of green transportation is not high, and the problem of energy consumption emission is outstanding; Rural basic public services are weak, and logistics costs remain high; The safety level is not high; International competitiveness is not strong. To promote high-quality development is to make precise efforts, adjust the structure to make up for shortcomings, and build a modern and high-quality comprehensive three-dimensional transportation network; Construct a convenient and smooth urban (group) transportation network, give priority to the development of public transportation, and solve urban traffic congestion; Form a wide coverage of rural transportation infrastructure network and promote the organic combination of transportation construction and agricultural development. Construct a multi-level comprehensive transportation hub system to promote the deep integration of roads, railways, waterways, aviation and urban transportation. To promote high-quality development is to improve the level of transportation services, realize fast and convenient travel services and equalize basic public services; Focus on "full travel chain" and "full supply chain" and provide one-stop "door-to-door" first-class service; Passenger transport will be built into a 1-hour commuting circle in big cities, a 2-hour traffic circle in urban agglomerations and a 3-hour traffic circle between major cities in China; Develop multimodal transport of freight, reduce logistics costs, build an efficient express transportation system, and form a logistics circle of one-day delivery in China, two-day delivery in neighboring countries and three-day delivery in the world; Accelerate the development of new formats and modes such as shared transportation; Improve rural passenger service and innovate rural logistics development model.To promote high-quality development is to vigorously develop green transportation and promote the intensive application of resources such as land and sea areas; Optimize the traffic structure and promote the use of clean energy vehicles; Large cities should build an integrated transportation system with rail transit as the backbone and buses as the main body; Create a pleasant walking and cycling environment. To promote high-quality development is to improve the level of traffic safety, build a sound traffic safety management system, strengthen emergency rescue capabilities, and solve the problem of high road traffic casualty rate. To promote high-quality development is to deepen international cooperation, build an important channel to connect China Unicom and serve the world, build an international gateway hub for comprehensive transportation, and lay out global service fulcrums for shipping, civil aviation and railways; Build internationally renowned transportation enterprises and brands and enhance their competitiveness.

　　On promoting integrated development. Although China has basically formed a comprehensive transportation management system, the links of planning, construction and management need to be further straightened out; The construction of laws and regulations lags behind the development of industry. Promoting "integrated development" means perfecting the comprehensive transportation management system, coordinating the planning and construction of infrastructure such as railways, highways, water transport, civil aviation, pipelines and postal services, and promoting comprehensive development. Promote the optimization of transportation structure and support the transfer of bulk and long-distance cargo transportation from highway to railway and waterway. Develop public transportation and regulate the use of private cars with price mechanism. Improve the system of transportation laws and regulations, and formulate the Transportation Law to fill the gaps in the basic laws of transportation; Revise and formulate laws and regulations to adapt to the development of the situation and the emergence of new technologies and new economic formats.

　　About promoting innovation and development. Although China’s transportation science and technology has made many landmark innovations, its independent innovation ability is still insufficient; The core technology of some important equipment is controlled by people, and the overall level of intelligence needs to be improved. Promoting innovation and development is to build the world’s advanced transportation technology system, focus on improving innovation ability, break through core technologies, and solve the problem that core technologies such as automobiles, ships and airplanes are subject to people; Overcome the energy-saving technology of vehicles and reduce energy consumption emissions; Give full play to the advantages of China’s electric vehicles in production capacity, technology research and development, and charging infrastructure construction to achieve "lane change overtaking"; Maintain the leading position of high-speed railway, develop a 400-kilometer-per-hour high-speed train system, and overcome the low-vacuum pipeline high-speed maglev railway technology; Consolidate the leading advantages of transportation and civil engineering and port machinery technology. Promoting "innovation-driven development" is to improve the level of intelligent transportation, give play to the comparative advantages of China’s intelligent transportation development in market, technology and system, build an integrated transportation intelligent management platform and urban intelligent transportation system, optimize traffic planning, dispatching and command, operation and maintenance management, and help solve the traffic congestion problem; Promote the research and development of vehicle-road collaborative technology, concentrate on organizing research and realize automatic driving.

　　At present, the "Construction Outline" has been released and the objectives and tasks have been clearly defined. As a traffic person, we should work hard to build our country into a traffic power and make contributions to the great rejuvenation of the Chinese nation.

　　(The author is Fu Zhihuan, an academician of China Academy of Engineering)

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Fake! The Nezha team rumored that it had nothing to do with the online ＂Erlang Shen＂ movie.

Nezha: Birth of the Demon Child

1905 movie network news 　Recently, a poster of "The Deep Sea Dragon of Erlang God" has been circulating on the Internet. The poster is marked as "Newly Built by the Production Team", and with a similar poster style, it is easy for people to mistake it for a new animation series of China myths.

Poster of "Erlang Shen’s Deep Sea Dragon"

Even online bloggers posted that the film was created by The Return of the Great Sage and Ne Zha’s original crew, and the universe of China mythological films was about to open. Many viewers believe it.

Joint statement refutes rumors

On December 31st, Light Media, Striped House and Ne Zha’s core creative team (October Media, Cocoa Bean, and Chuanhe Road) issued a statement denying the rumor, saying that it had nothing to do with this online "Erlang Shen Movie", and also revealed that the Yang Jian part of "Striped House China Myth Series" had been prepared for a long time, so please look forward to it.

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Eight departments： start the implementation of key group entrepreneurship promotion actions.

Xinhua News Agency, Beijing, December 12 (Reporter Wang Youling, Jiang Lin) The reporter learned from Ministry of Human Resources and Social Security on December 12 that China will focus on key groups such as college graduates, migrant workers and people with employment difficulties, improve the implementation of support policies, optimize the provision of entrepreneurial services, and support more key groups to participate in entrepreneurial activities.

Eight departments, including Ministry of Human Resources and Social Security, recently issued the Notice on Promoting Entrepreneurship of Key Groups. The notice proposes that it is necessary to optimize the entrepreneurial environment, optimize the registration process of market entities, implement systems such as on-the-spot settlement, one-time settlement and time-limited settlement, continuously promote the reform of the commercial system, and create a high-quality business environment.

The notice stressed that it is necessary to cultivate entrepreneurs, promote the transformation of creative design achievements of young people such as college graduates, strengthen the support for migrant workers to return home to start businesses, and guide people with employment difficulties to start entrepreneurial projects with less investment and less risk.

At the same time, establish public entrepreneurship service standards, build an integrated service mechanism, organize entrepreneurial instructors to go to grassroots activities, conduct classified guidance on key groups’ entrepreneurship, and carry out various forms of docking and negotiation activities to provide human resources support for key groups’ entrepreneurship. Extensively carry out entrepreneurship training, and subsidize qualified entrepreneurs according to regulations.

In terms of entrepreneurship policy support plan, we will speed up the implementation of entrepreneurship guarantee loan policy, implement electronic examination and approval, simplify guarantee procedures, and exempt counter-guarantee requirements according to regulations. If the borrower encounters temporary difficulties due to the epidemic affecting liquidity, he may apply for an extension of repayment, and the term shall not exceed one year in principle.

In terms of financial product assistance plan, financial institutions are encouraged to stabilize the stock of inclusive small and micro loans, expand the increment, support financial institutions to innovate products and services around "stabilizing posts and expanding posts", increase loans, and promote the financing costs of small and micro enterprises to stabilize and decrease.

According to the notice, the entrepreneurial carrier invested by the government is used as the venue for entrepreneurial projects, and priority is given to providing it to key groups free of charge. Guide the transformation and upgrading of entrepreneurial carriers, improve the service level, strengthen the exchange and cooperation of entrepreneurial carriers, and build a resource integration platform for key groups and entrepreneurial resources.

In addition, workers who are employed in a flexible way are allowed to apply for employment registration at the public employment service agency in their permanent residence. Promote public employment service institutions to set up odd jobs service areas, dynamically adjust the opening hours of service halls, and provide free odd jobs information registration and release and job recruitment services. Encourage local governments to transform and utilize idle buildings according to local conditions, build necessary service facilities, and scientifically plan and lay out the odd jobs market.

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