August 18th is the third anniversary celebration of the Great Wall Gun, and it is also the global fan festival of the Great Wall Gun. You should know that although the Great Wall Gun is a young brand established only three years ago, it is enough to support the lineup of the "Fan Festival", and there are not a few fans behind it.
The Great Wall Cannon should be regarded as the first one in China automobile market to make the small mass category popular. Unlike cars, SUVs and other mainstream models, pickup trucks have a small share in China’s auto market. Before the Great Wall Gun appeared, pickup trucks were still equated with wagons.
Therefore, from this dimension, the great wall gun has brought a breakthrough, unprecedented and a classic success story to China auto market, while it has brought a brand-new consumption idea and car use idea to China consumer market. With the product labels of multi-function car and family universal car, it has expanded people’s understanding of pickup trucks, and gradually shaped the full-scene pickup experience that belongs to the brand of great wall gun.
Therefore, in this activity, it is not only industry experts and the media who cheer for the Great Wall Gun, but also many other circle representatives who have nothing to do with cars, including six circle experts such as mountaineering, fishing and cross-country, all of whom are "fans" of the Great Wall Gun.
At the scene, the Great Wall Gun not only released the brand upgrade plan of the Great Wall Gun, but also released the mountain and sea culture. This means that after three years of time, the Great Wall Gun will usher in an all-round upward advancement of the brand, bringing more and more users a more exciting pickup life, making the pickup truck truly an attitude and a spirit, and making the Chinese pickup truck culture truly carry forward.
When it comes to the fan management of Great Wall Gun, it does have its own set of logic. For Great Wall Gun, users are not only ordinary consumers, but also the most loyal partners of Great Wall Gun. Therefore, you will find that many things of Great Wall Gun want to create with users and listen to their ideas, thus giving the products more unique value.
To this end, Great Wall Gun has held large-scale brand activities such as measuring Mount Everest, Alashan Heroes’ Club and Luya International Championship for three consecutive years, continuously enhancing consumers’ awareness of pickup trucks. It also created the first Cheyouhui in the pickup truck industry, and 31 provincial teams have been established in the artillery alliance; Established the first exclusive APP in pickup truck industry-Great Wall Gun App, with 1 million fans at present, and built the pickup truck culture base camp in China with a fully upgraded digital user service concept.
There are quite a few car brands that hold fan festivals, but only a few of them are so successful. I wish the Great Wall Cannon greater achievements in its next development and vindicate China pickup truck!
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