The latest issue of IVISTA China Smart Car Index has been released recently. With 400,000-level scientific and technological intelligence, Xingtu Eta Ursae Majoris stood out in the evaluation of popular vehicles, and obtained the highest rating of G-level excellent in intelligent driving, intelligent safety and intelligent interactive testing, which once again explained the strength of Xingtu Eta Ursae Majoris as a benchmark SUV with the strongest quality-price ratio of 200,000.
Intelligent driving assists the new forces even better.
Driven by the wave of electrification and intelligence, the automobile market structure and brand class formed in the traditional fuel vehicle era are being broken. With the help of first-Mover advantage and technology accumulation, independent brands have risen rapidly from another horizon and "broken into" the luxury car market. Among them, Xingtu Automobile is an outstanding representative of its own brand, and now it has proved the luxury strength of its own products through IVISTA China Smart Car Index.
IVISTA China Smart Car Index has extremely high reference value. It is the world’s first fair, just, professional and authoritative testing and evaluation system for consumers’ intelligent networked third-party professional institutions. This system not only comprehensively evaluates the hardware and software performance of smart cars, but also pays attention to user experience and safety. It is the most realistic evaluation system in the field of intelligence. Its intelligent driving test project evaluation includes driving assistance system test, navigation intelligent driving system test and so on. Star Road Eta Ursae Majoris is equipped with L2.9 intelligent assisted driving. Under the test scene of expressway, with excellent single lane longitudinal and lateral control ability, it can realize autonomous driving with safe distance, and even if there is traffic jam in front, it can slow down calmly and improve driving safety.
IVISTA’s overall evaluation of Eta Ursae Majoris is that the vehicle’s one-lane longitudinal control ability is good; One-lane lateral control ability, excellent performance in the middle lane driving scene; One-way vertical and horizontal control ability The scene of straight driving into the corner performed well.
Aiming at driving safety, the intelligent safety test project mainly evaluates the functions such as automatic emergency braking and lane assistance, and tests the active safety control ability of automobiles. Eta Ursae Majoris got full marks in the test of vehicle-to-vehicle automatic emergency braking system and lane auxiliary system, which can greatly avoid traffic accidents. The overall evaluation of IVISTA is that the vehicle-to-vehicle automatic emergency braking system (AEB C2C) of this model has excellent performance; Automatic emergency braking system for pedestrians and cyclists (AEB VRU) performs well; Lane Assist System (LSS) performed well; Standard lane assist system; The DOW function of SSS is excellent. It is worth mentioning that intelligent driving assistance was originally the strength of the new forces, but Eta Ursae Majoris, as a fuel vehicle, has also achieved the top stream in this field. AEB is mainly an active safety system for pedestrians "ghost probes" and electric bicycles crossing the road. In the test, Starway Eta Ursae Majoris also performed well in emergencies such as pedestrians and bicycles crossing suddenly, and it can quickly predict and brake urgently, which fully shows that Starway Automobile attaches importance to the safety of daily vehicles and greatly enhances the driving confidence of users.
Judging from Eta Ursae Majoris’s perfect score, its 27-year-old accumulated technical strength is really beyond the reach of the new car-making forces. Star Road’s active safety system gives consumers a real safety experience, enhances the comprehensive safety of users and other traffic participants, and truly enables users to enjoy better intelligent driving assistance than the new forces on fuel vehicles. At the same time, Eta Ursae Majoris also meets the expectations of users for a luxury brand model.
The comprehensive product strength far exceeds the same price.
At present, the traditional joint venture luxury brand where BBA is located is constantly being impacted by the new energy of its own brand. On the one hand, the transformation speed of traditional luxury brands is slow, and on the other hand, consumers’ requirements for vehicle intelligence are constantly improving. The traditional luxury brand fuel vehicles have not kept up with the expectations of young people in terms of intelligence.
Intelligent cockpit is the focus of development, design and differentiated competition in the automobile industry at present, and the degree of brand volume of major automobile enterprises is very high. As a high-end model facing the new era, Starway Eta Ursae Majoris not only makes the most important active safety system to the extreme, but also keeps pace with the times in terms of cockpit intelligence, which brings the performance of not losing new forces. In the evaluation process of IVISTA, Starway Eta Ursae Majoris performed well in intelligent interactive testing, especially in voice interaction and touch screen interaction. According to IVISTA’s evaluation, Starway Eta Ursae Majoris’s voice interactive wake-up performance is excellent, and it can recognize and respond to most voice commands, providing users with a more intelligent and convenient interactive experience.
The reason why Starway Eta Ursae Majoris can achieve such excellent performance is mainly because it is equipped with the leading EEA4.0 electronic and electrical architecture, and the car is equipped with Qualcomm 8155 chip and Gigabit Ethernet architecture. The efficient operation speed ensures that all kinds of instructions can be quickly received by the system. The original application of Lion Lion Ecology 5.0 covers the current mainstream needs. In the aspect of voice control, Starway Eta Ursae Majoris and Iflytek cooperated with engine language technology, which can process more than 20 consecutive instructions in 30 seconds, control 28 categories and 429 functions, and truly realize all-round intelligent control. This is also the key factor why Yao Guangneng performed well in IVISTA intelligent interactive testing.
In addition to outstanding intelligent performance, Eta Ursae Majoris has integrated Chery’s technology accumulation for more than 27 years, such as M3X Mars architecture 2.0, brand-new flying fish super-sensing chassis, CDC electromagnetic suspension, all-scene intelligent four-wheel drive system, all-terrain technology and freewheeling steering system, etc. These technologies can hardly be matched by self-owned brand medium-sized SUVs starting from 150,000 yuan, thus creating the strongest quality-price ratio of 200,000 class in Eta Ursae Majoris.
The strength of the strongest price-quality ratio at the same level keeps Eta Ursae Majoris’s sales going up. At present, the monthly sales volume of Eta Ursae Majoris is stable at about 5,000 vehicles, accounting for 40% of the total sales volume of Starway brand. Eta Ursae Majoris’s outstanding performance has also played a key role in Starway’s brand and user strategy. Moreover, the average selling price of Xingtu bicycles has also been increasing, reaching 172,000 yuan at present, which has brought many benefits to Xingtu’s brand and users. According to statistics, Eta Ursae Majoris’s main sales version is the four-wheel drive version, accounting for 67%, which further lowers the entry threshold of four-wheel drive models in the 200,000-yuan SUV market and truly realizes luxury equality.
In the past, the luxury car market was basically occupied by foreign car companies, and most independent brands could only compete for "cakes" in the low-end market below 150,000 yuan. Nowadays, with the deepening of electrification and intelligent transformation, independent brands have begun to launch a collective offensive to the high-end market with the help of first-Mover advantage and technology accumulation. The average selling price of high-end models of some independent brands has exceeded 300,000 yuan, and some even exceeded one million yuan, reaching a height that independent brands can’t reach in the era of fuel vehicles.
It is driven by the strong market traction formed by the wave of electrification and intelligence that the automobile market pattern and brand class formed in the era of traditional fuel vehicles began to be broken. Since the brand was released in 2018, the first model went on the market in 2019. As a high-end brand of Chery Group, Xingtu is younger than some new forces, but it has become the first echelon of independent luxury brands with its good product strength and kind price. Xingtu brand sold 125,521 vehicles last year, up 134.9% year-on-year, accounting for 6.67% of the total sales, exceeding the sales target of 80,000 vehicles set at the beginning of the year.
Under the new situation, the competition in the automobile market is no longer a simple product-level collision, but an industrial ecological game and collision. Only when the brand goes up, the market goes outward, the technical products go to the future and the industry goes to the whole value chain can car companies consolidate their competitiveness, expand their service scenarios and realize the value jump. With its excellent intelligent technology and excellent performance, Xingtu Eta Ursae Majoris won the five-star evaluation and G-class highest rating of China Smart Car Index, which is undoubtedly a high recognition of its technical strength and performance, and also an affirmation of Xingtu Automobile’s persistence in long-term.
In 2024, Starway will also enter the era of super-comfortable new energy in an all-round way, and adhere to the "four-way development" business policy of brand going up, market going outward, technology and products going into the future, and industry going to the whole value chain. I believe that Starway cars adhering to the long-term doctrine will also open a new chapter in electrification and intelligent competition. (Source: Qi Ruixingtu)
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