On July 12th, on the occasion of the second anniversary of the listing of BYD Han family, this "global super-safe intelligent new energy flagship car" set a clear banner for the high-end process of its own brand, becoming the first China brand car to achieve "average price of 250,000+and sales volume of 250,000+". In April this year, the Han family’s product matrix was advanced in an all-round way, and with four new cars, it continued to exert its strength, leading the market of medium and large cars and high-end new energy cars in both directions, successfully creating a new era of global new energy vehicle technology and quality.
Sales continued to climb, leading the market of medium and large cars and high-end new energy cars.
The latest sales data shows that BYD Han family sold 96,950 vehicles in the first half of the year, successfully surpassing Tesla Model.
3, win
200,000+sales champion of high-end new energy car market. In the face-to-face competition with traditional fuel vehicles, the Han family has achieved a significant leading edge in the medium and large car market.
In terms of specific models, the sales volume of Han EV series in June was 12,945, and that of Han DM series was 12,494. Pure electricity and plug-in go hand in hand, both of which firmly occupy the head camp in their respective market segments. Up to now, the cumulative sales volume of BYD Han family has exceeded 250,000 vehicles, becoming the first "average price and double sales volume of 250,000+"vehicle of China brand, highlighting its dominant position in the new energy vehicle market.
High-end users have expanded, and Chinese elegance is widely sought after.
The upward road of BYD Han family is limitless. Relying on the value presentation of high-end products, the proportion of Han family car owners with high academic qualifications, higher vocational ranks and high incomes has gradually increased, and the elites with luxury gas fields and the backbone of society have become the remarkable characteristics of car owners. Among them, more than 2/3 of the scheduled owners of Qian Shan Cui limited edition of Han EV are young customers under the age of 35, and more than 30% are from German luxury brands, which attracts high-end customers such as Porsche and Maibakh, further highlighting the younger and higher-end family car owners.
Establish the value of flagship benchmark, and the product matrix continues to evolve.
As the flagship benchmark of new energy, the Han family interprets the quality strength and high-end value of "Made in China". Since its listing, Han has set new standards for new energy vehicles in four dimensions: safety, performance, luxury and technology. All hard-core strengths are the best in its class, achieving a "comprehensive and balanced lead". Han EV Genesis Edition leads 715km cruising range with the attitude of pure electric car leader; Han EV Qian Shan Cui Limited Edition creates a model of sports luxury with advanced color matching; Han DM-i can use oil and electricity, opening a new era of "4.2L power loss and fuel consumption +1300km comprehensive battery life" for medium and large cars; Han DM-p has set a new benchmark for the hard core strength of medium and large cars with superior performance, namely, "3.7s zero acceleration +5.2L power loss and fuel consumption". The product matrix of Han family is becoming stronger and stronger, and then it climbs the new peak of technology and quality strength.
In the evolution process of products, based on the needs of users, Han introduced the concept of 3+∞ (infinite) sustainable evolution to meet the diversified needs of users and make high-quality car life within reach. In the past two years, the Han family has provided a total of 17 OTA upgrades, including rhythmic music atmosphere lights, RPA’s automatic parking assistance function, and HUAWEI.
Practical functions such as HiCar constantly add new value to vehicles.
In the past two years, the Han family has won many industry honors and made remarkable achievements. In terms of safety, with the blade battery and high-strength body, it has created outstanding safety performance inside and outside, and successfully obtained the "Double Excellent Safety Certification" from China Insurance Research Institute and C-NCAP. In terms of performance, Han EV completely surpassed the benchmark performance of its competitors in terms of power, handling and braking safety, and won 13 first prizes in the "2020 China New Energy Automobile Competition". In terms of luxury texture, the Han family highlighted its unique pursuit of dignity, elegance and nature with Chinese luxury, and won the 2021 German iF Design Award with global influence. All-round hard-core strength blessing helped the Han family win the best new energy vehicle of CCTV of the year.
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