On March 23, 2023, Huawei held a spring flagship new product launch conference in Shanghai. Vision china diagram
On the afternoon of March 23rd, Huawei’s spring conference was held in Shanghai Gymnasium. At the entrance, it was heard that scalpers were selling tickets, and dealers from all over the country also took photos inside and outside the venue. The familiar Huawei was returning.
At this conference, Huawei launched flagship machine P60 series, new folding screen mobile phone Mate X3, smart watch WATCH Ultimate extraordinary master series supporting Beidou satellite communication, headphones and many other new products, which is almost the return of all products.
He Gang, chief operating officer of Huawei Terminal Company, said in an interview with The Paper and other media after the conference that the release of Huawei P60 series in spring means that the rhythm of Huawei products has returned to normal. "The sanctions imposed on us for nearly four years have become more and more severe, and we have to overcome difficulties and move on. Last year, we released the Mate 50 series, and now we have released the P60 series. We have broken through various difficulties. "
Only Huawei can compete with Apple in the high-end market.
Huawei’s P series convention is released every spring, and its main selling point is image. This time, Huawei P60 series is equipped with super-focusing XMAGE image system, which is the first super-focusing telephoto lens group to improve the image quality of telephoto in the dark.
At the same time, Huawei P60 series first supported two-way Beidou satellite messages, equipped with HarmonyOS 3.1 operating system, and adopted Linxi communication technology to improve signal quality.
Huawei Mate X3, a folding screen mobile phone, is extremely light and thin, with a plain leather model of only 239g, which is equivalent to the weight of a straight flagship machine. Huawei also launched the extraordinary master series of WATCH Ultimate, a high-end smart watch of Beidou Satellite Communication.
Although there is no 5G chip yet, Huawei’s information on product sales is gradually returning as the pace of product release returns to normal.
Yu Chengdong, CEO of Huawei’s consumer business, said "the more, the better" when asked about the sales expectation of P60 series, and did not directly answer the specific sales target.
He Gang revealed in an interview that the first batch of P60 series and Mate X3 pre-sales with the latest feedback have been snapped up. From the feedback of users, Huawei’s new products are quite hot.
"The whole market is not so good, but Huawei is the only manufacturer whose share is still rising. After the release of Mate 50 series last year, our share is rising, and it is expected to go to a higher level this year, hoping to return to the previous share." He Gang said.
Before Huawei was sanctioned by the United States, Huawei P40 series and Mate 40 series high-end machines were equally divided with Apple in the China market, but after being sanctioned, there was a cliff-like decline.
When asked how to compete with Apple in the high-end market, He Gang said: "Before the high-end machine market of more than 5,000 yuan, we were equally divided with Apple, but after we were suppressed, our share was declining. I also saw that as long as we released a new machine, the iPhone would decline. It seems that only Huawei can compete with Apple."
He Gang explained that Huawei’s high-end products from generation to generation have accumulated a large number of high-end users, and I believe that high-end mobile phones will come first in the future. He Gang also revealed that Huawei’s global market is also recovering, and there will still be a variety of products such as mobile phones, watches, PCs and audio sold overseas.
Do big ecology, ask the car of the world to also upgrade, push the commercial brand "Huawei Qingyun" newly.
On the 23rd, Huawei announced at the press conference that it would lead the development of folding mobile phones and accelerate the maturity of the whole folding screen mobile phone application.
At this conference, Zhang Chaoyang, founder of Sohu and Wang Gaofei, CEO of Weibo, who were invited to attend the conference, demonstrated the software optimization of Huawei’s folding machine Mate X3 for text reading and video playback, and improved the user experience.
Huawei Mate X3 is designed to be very thin and light, equipped with HarmonyOS OS3.1, with newly upgraded smart multi-windows, and supports hovering, which allows users to have multiple creative ways to play.
Nowadays, the overall sales volume of the mobile phone market is not very good, and the folding screen mobile phone is still growing at a high speed, so it is also the key product of the layout of major manufacturers.
In terms of vehicle-engine linkage, Yu Chengdong announced at the press conference that Huawei’s advanced intelligent driving versions of Wujie M5 and Wujie M5 EV will be released in April, which will bring "unprecedented" intelligent driving experience. At the same time, he announced that all models of Huawei’s car industry will be upgraded to HarmonyOS OS3, which will bring a ceiling-level intelligent cockpit experience and make the car industry always new.
In addition to returning 2C products, Huawei is also laying out the commercial market to expand the whole terminal business.
At this spring conference, Huawei Terminal officially released the brand-new commercial brand "Huawei Qingyun", which further increased the size in the commercial field and launched two brand-new commercial notebook products-Huawei Qingyun G540 and Huawei Qingyun S540.
On April 20, 2022, at the new product launch conference of Huawei’s terminal commercial office, Huawei announced that it would fully enter the commercial field, and the "consumer business" was renamed as "terminal business", covering two modules: commercial products and consumer products.
Huawei said that as the construction of digital China continues to deepen, the integration of digital technology and the real economy accelerates, and the demand for multi-scene collaborative office work for government and enterprise customers continues to grow, the industry urgently needs new solutions to achieve leapfrog improvement in productivity and help enterprises speed up and increase efficiency.
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