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Changchun police cracked a fraud case that used vibrato video to broadcast live.

  (Reporter Liu Wei Peng Bing) On September 17, the Second Squadron of the Criminal Police Brigade of Erdao District Public Security Bureau of Changchun City and the Qianbao Police Station jointly cracked a fraud case using the webcast platform to shake audio and video, and arrested the suspect’s anchor Le Mou. Five cases were solved in the first instance, involving a value of about 5 million yuan.

  In late July of this year, Qianjinbao Police Station of Erdao District Public Security Bureau received several reports from young women, claiming that they knew an anchor on the vibrato video, and after becoming a fan, they brushed gifts for him in the live broadcast room for a long time. The anchor Le Mou became a WeChat friend with these young women through emotional wooing, and at the same time established a love relationship with many victims. Subsequently, Lemou tricked his "girlfriend" into brushing gifts and filling tasks on the platform on the grounds of setting up a media company or difficulties in life. The victim believed it and brushed gifts for him in the live broadcast room with an amount ranging from several thousand yuan to several hundred thousand yuan. When the victim had no money to brush the gift or could not complete the task, Lemou blacked him out from WeChat friends and illegally possessed property.

  On September 17, the police of the task force arrested the suspect Le Mou. And collected a large number of posters at the location of a media company he founded. After the trial, Lemou confessed to the crime of fraud by shaking audio and video, and has been detained in criminal detention.

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Stars become "senior players". Live broadcast should pay more attention to quality.

Original title: After celebrities enter the game, live broadcasts should pay more attention to quality.

"Recently, the weather is so hot that corn has turned into popcorn. You must use air-conditioned Wi-Fi watermelon at home. When you go out, you can make you laugh." As a "senior player" in CCTV anchor, this time, Zhu Guangquan is not broadcasting news, but promoting small fans for the audience. During the May Day holiday this year, he, Kang Hui, Sa Beining and Nigmat formed the "CCTV boys" group, and as the anchor with goods, his sales exceeded 500 million yuan in just three hours.

In recent years, live broadcast has become a new format, and the impact of the COVID-19 epidemic on all walks of life has further promoted this upsurge. "Celebrities’ participation in live broadcast with goods is a manifestation of the increasing degree of social interconnection, and it is a new way of working, lifestyle and art." Wang Sixin, vice president and professor of China Communication University’s Institute of Human Destiny Community, said in an interview with People’s Daily Online’s Entertainment Department that live broadcast of goods is a process of commodity trading, but it is also an activity with public opinion and social mobilization ability. Celebrities should be responsible for the quality of the goods they sell and live up to consumers’ expectations.

Celebrity entry adds another fire.

The appearance of "CCTV boys" is not the first show of CCTV host’s live broadcast. As early as April, CCTV launched three live sales activities to recommend Hubei products: the combination of "Xiao Zhu Pei Qi" with Zhu Guangquan and Li Jiaqi broke the wall, and sold products with a total value of 40.14 million yuan in 2 hours; Later, Ouyang Xiadan and Wong Cho Lam "No one can stop (Zulan) me from placing an order (Xia Dan)" and Zhu Xun partnered with Li Zimeng’s "CCTV girls" combination, which sold products of 61 million yuan and 80.12 million yuan in succession. These live broadcasts not only received real results, but also gained recognition from netizens. Many netizens said that while watching the CCTV host talking about the paragraph while shopping, such a live broadcast can come again.

Two other well-known CCTV anchors, Bai Yansong and Jing Yidan, are not "idle". Bai Yansong points to six private bookstores by means of live broadcast and connection, and "brings goods" for bookstores through live broadcast signing; Jing Yidan recommended books and answered questions in the live broadcast, and promoted various bookstores, all of which received good response.


In addition, many variety shows have also joined the live selling linkage. "Extreme Challenge" guests Lei Jiayin, Yun-peng Yue, Allen, etc. and anchor Viya had a live competition for public welfare to help farmers, singing and dancing, cross talk and rap, and the final sales reached more than 6.6 million yuan. The fourth season of "Life I yearn for" was also invited to Viya, where it was broadcast live with He Jiong and other stars in the performing arts, and the sales reached more than 5.2 million yuan.

The participation of many celebrities has added another fire to the booming live broadcast. In this regard, Wang Sixin believes that the highly developed Internet infrastructure and the inconvenience caused by the epidemic are an important reason for the live broadcast of goods. "The epidemic has disrupted the normal social rhythm and lifestyle. Stars use their influence and talents to connect online and offline in a way that they are good at, which is a manifestation of the increasing degree of social interconnection. It is a new way of working, lifestyle and art."

"For the stars, the live broadcast has a broad space, which is a place with great achievements and a way for art to serve the people. It is also a good choice to serve the society and the people in this way to realize their own value. " Wang Sixin said.

Quality first, supervision needs to be in place

According to the Statistical Report on China’s Internet Development released by China Internet Network Information Center (CNNIC), as of March 2020, the number of e-commerce live broadcast users reached 265 million, accounting for 37.2% of online shopping users. In the new job information released by China Employment Training Technical Guidance Center on May 11th, the job of "live broadcast salesman" under the profession of Internet marketer has attracted special attention, and live broadcast with goods has never been so popular.

However, with the rapid development of live broadcast, what are the problems and risks? How to avoid it?

"From the perspective of the whole industry, the first thing to be solved in live broadcast is how to get through the whole process of consumption and production exchange. The ultimate goal is to connect producers and consumers, reduce circulation links and reduce social transaction costs." Wang Sixin said, "But the problem now is that with the development of the live broadcast industry, the value of celebrity anchors will be higher, which will increase the cost of live broadcast. If this cost eventually becomes uncontrollable, it may affect the development of the industry. "

In addition to cost, the core issue of live broadcast is the quality of goods. However, behind the popularity, there have also been cases of "non-stick pot" changing into "stick pot" and crayfish expanding bags without dismantling. Celebrities bring goods, especially need to be cautious and be responsible for the quality of the goods they sell, in order to live up to the expectations of consumers.

"In the process of live broadcast with goods, product quality needs to have a strict and complete control system, and it is necessary to avoid false products from causing damage to consumers’ lives and property by live broadcast. At the same time, live broadcast is prone to shopping impulses, and there will be some legacy problems. For example, consumers want to return goods and need a simpler processing flow to ensure that consumers can get a better shopping experience. " Wang Sixin said.

In Wang Sixin’s view, live broadcast with goods is a process of commodity trading, but it is also an activity with public opinion attributes and social mobilization ability. "In this process, the platform should do a good job in timely management and effective supervision of possible accidents in the live broadcast process to ensure that the information dissemination in the whole live broadcast process is objective, controllable, reasonable and legal." Wang Sixin said.

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Year-on-year growth of 10.3% Geely’s revenue in 2021 was 101.6 billion yuan.

  [car home Information] Recently, Geely Automobile Holdings Limited (hereinafter referred to as "Geely Automobile") released its 2021 financial report. In 2021, listed companies realized revenue of 101.6 billion yuan, up 10.3% year-on-year; Profit attributable to shareholders after deducting share-based payment was 6.06 billion yuan, up 9.4% year-on-year; The net profit was 4.35 billion yuan. In addition, the company’s cash flow management is stable, with total cash reaching 28 billion yuan, a record high, and net cash reaching 20.8 billion yuan. The company plans to distribute a dividend of HK$ 0.21 per share, with a dividend ratio of 35.3%, up 5.8 percentage points from 2020.

Home of the car

  In 2021, the total annual sales volume of Geely Automobile reached 1.328 million vehicles, and it won the annual sales champion of China brand passenger cars for five consecutive years. With the optimization of product structure and the improvement of profitability, the overall average bicycle income of Geely Automobile (including Lexus) was 87,672 yuan, up 9.0% year-on-year, and the high value helped the brand to keep improving. Geely brand CMA’s high-end series "China Star" meets users’ consumption upgrading needs, and the total sales volume of "China Star" series exceeded 200,000 vehicles last year.

Lingke Lingke 09 2021 2.0T Halo Six Block

  In 2021, Lectra celebrated the fifth anniversary of its brand, and its cumulative sales exceeded 650,000 vehicles. The average weighted transaction price of Lectra products reached 165,000 yuan, and it stood firm in the core area of mainstream market.

Extreme Krypton ZEEKR 001 2021 Super Long Life Single Motor WE Edition

  The brand-new pure electric brand Kykrypton, launched in April, 2021, has rapidly built a complete pure electric intelligent technology ecosystem. Since the first model (|) was delivered in October, 2021, it has delivered 12,453 units in four months, with an average order price of 335,000 RMB, which is expected to hit the sales target of 70,000 units this year. In the next three years, Krypton will launch six brand-new products to meet the needs of more users with a more comprehensive product layout.

  In 2021, Geely Automobile’s R&D investment totaled 5.5 billion yuan, up 16.1% year-on-year. In the past five years, the total R&D investment totaled 25.6 billion yuan. In 2022, it will continue to increase its R&D investment in new energy products. The emphasis on self-developed technology has rapidly promoted the development of Geely Automobile’s comprehensive intelligent and electric layout.

Geely Automobile Xingyue L 2022 1.5T Raytheon Hi·X Hybrid Super Express

  In 2021, Geely Automobile’s new energy and electrification sales exceeded 100,000, of which the geometric growth reached 145.3%, and its market share in the compact pure electricity market reached 7.43%, ranking third. In 2022, Geely will continue to increase its R&D investment in new energy products, and make full efforts on pure electric, super electric hybrid, alcohol-electric hybrid and power exchange tracks.

  Ruilan Automobile, a brand-new power-changing travel brand, officially opened Geely’s new power-changing pattern. More than eight Raytheon Hi·X hybrid products and super hybrid products are planned to be put on the market, opening a new pattern of new energy travel. To accelerate the process of intelligent networking, Geely Automobile will focus on strengthening software self-research and accelerate the application of a new generation of intelligent driving and intelligent cockpit.

Home of the car

  In terms of intelligent cockpit, the "new generation intelligent cockpit" technology based on 7Nm chip will be displayed this year and will be the first to be mounted on the new intelligent SUV. In terms of autonomous driving, Krypton and Mobileye deepen cooperation and will launch the world’s first all-electric vehicle with L4 autonomous driving capability in 2024.

  In 2021, Geely Automobile exported 115,000 vehicles to overseas markets, a year-on-year increase of 58.2%. Lectra exported to Europe in a normal way, and delivered its products in markets such as the Netherlands, Germany and Belgium. The first stop of the Asia-Pacific strategy landed in Kuwait, and delivery began in four countries in the Middle East, setting a model for China’s high-end brands to go to sea.

Home of the car

  Geely Automobile has set the goal of carbon neutrality, which is to achieve 25% full link emission reduction in 2025 and carbon neutrality in 2045. At the same time, it will continue to increase investment and research and development in the field of methanol vehicles. In 2022, Geely will launch the world’s first hybrid car-the 4th generation Emgrand hybrid car. (Compiled/graduated from car home)

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In 2023, there were 560 actual music festivals nationwide, a record high.

  China Securities Network News (Reporter Lu Mengyun) On March 20th, Xiaolujiao think tank released the Research Report on the Market Development of China Music Festival in 2020-2024. According to the report, in 2023, excluding the postponed/cancelled music festivals, the number of music festivals actually landed reached 560, setting a record for the music festival market. In terms of market share, Modern Sky, Tencent Music and Xiaofeng Music Commune ranked first, second and third respectively in the market. In 2023, the three provinces that landed the most in China were Zhejiang, Shandong and Guangdong, and the cities of the three major music festivals were Qingdao, Hangzhou and Chengdu.

  According to the report, China Music Festival has experienced a high-speed development stage of marketization, during which independent music, subculture and band culture flourished. The development of the music festival towards immersion, multi-scene and cross-field not only broadens the development space of the music industry itself, but also further enriches the development format of the cultural tourism industry and becomes the object of capital pursuit. Before 2020, the highest record was 269 games in 2017. In 2021, 191 music festivals were held, which is close to the market stage in 2016. However, by 2023, excluding the postponed/cancelled music festivals, the actual number of music festivals actually reached 560, with an alarming growth rate, setting a record for the music festival market.

  Judging from the market share, Modern Sky has been ranked first for many years, holding the IP Strawberry Music Festival and the new IP M_DSK Music Festival. In 2023, it reached a record high/hosted 24 music festivals, with an offline audience of nearly 700,000 people. Due to the low concentration of the music festival market, Internet platforms such as Tencent Music, Tik Tok, Xiami Music and Netease are accelerating their layout, incubating their own music festival IP, and the brand main music festival has become a new force to be reckoned with in the market in recent years.

  In 2023, the market share of Modern Sky, Tencent Music and Xiaofeng Music Commune ranked first, second and third respectively in the market, and new youth, creative entertainment without boundaries, midi music, after-school hi and Manghe music entered the top ten music festival organizers array. From 2020 to 2022, Modern Sky ranked first, Midi Music and Xiaofeng Music Commune ranked second and third respectively.

  In 2023, the May Day and the Eleventh Golden Week are the golden periods of intensive music festivals, including 47 music festivals during the May Day period and 54 music festivals in the Mid-Autumn Festival/Eleventh National Day.

  In 2023, the three provinces that landed the most in China were Zhejiang, Shandong and Guangdong, and the cities of the three major music festivals were Qingdao, Hangzhou and Chengdu. The spread of music festivals to cities along the 4th and 5th lines has been a trend for many years. At present, it is sinking further into local scenic spots, counties and towns with cultural tourism. In 2023, there were 124 music festivals in cities along the 4th and 5th lines and below, which was second only to the scale of new first-tier cities (159) in total.

  In 2023, the single-day regular-price tickets for the music festival are concentrated between 300-800 yuan, and the VIP tickets are between 600-1400 yuan. In terms of the types of music festivals, rock, rap, folk, pop, jazz, and electronics go into battle together, and the comprehensive/diversified music festivals with integrated styles account for the vast majority. Among the vertical music festivals, rap/trend is the most, with a total of 31 music festivals throughout the year.

  According to the report, in just over two months in 2024, there have been more than 50 music festivals officially announced, and Modern Sky officially announced the 10-city plan. It is estimated that the competition in the first half of 2024 will be even more fierce than that in 2023. In the first half of this year, it is expected that more third-and fourth-tier cities in East China and South China will have plans to hold music festivals. Fans’ consumption has returned to rationality, and the organizers are fighting for a lineup of scarce artists, diversified live experience content, the ultimate cost performance and the Internet announcement strategy. Organizers are shopping, and the market will experience a new round of reshuffle in 2024.

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Is it appropriate to be suspended, fined, and searched for such a "high-speed rail door girl"?

  CCTV News:Women have made the latest progress in obstructing the departure of high-speed trains in order to "wait for their husbands". Today (January 10) afternoon, the police informed the latest situation: Luo Mou, the party involved in the incident, has taken the initiative to admit his mistake at the Hefei station police station. After the suspension of inspection, she still needs to pay a fine of 2000 yuan.

  This afternoon (January 10th), the police informed the latest development of the incident.

  Looking back at the incident, we should start with a video that was madly transmitted on the Internet. In the video, the high-speed train has arrived at the departure time. A woman with her daughter blocked the door of the high-speed train with her body and grabbed the door desperately, saying that "my husband will come and I will leave". After repeated persuasion, the train staff had no choice but to force it to open. The woman struggled to break free, and even stuck the door that was about to close with her foot … … In the process, people around you repeatedly warned and persuaded, "This is a high-speed rail!" "You are illegal!" The woman not only went her own way, but also asked the photographer to delete the video.

  After investigation, the female passenger in the video is Luo Mou, deputy director of the guidance office of a primary school in Luyang District, Hefei City. As a senior primary school Chinese teacher, she has been teaching for nearly 20 years. It is unbelievable that the "protagonist" of this absurd farce is actually a teacher, but ironically, she is also an "excellent teacher" with a halo above her head, and has won the title of advanced individual in district-level moral education.

  On the afternoon of January 9th, the Education and Sports Bureau of Luyang District, Hefei, the competent department of the woman involved in the case, held a news briefing and announced the results of its handling — — Because of her "extremely bad behavior and bad influence" in high-speed railway station, she has been suspended for inspection.

  Browsing the news posts, it is not difficult to find that most netizens agree on this farce, generally aiming at the parties and denouncing them for "lack of awareness of rules." Among them, the author also found some different voices. Some people questioned the basis of suspension, calling it a "terrible pan-punishment".

  On the evening of January 9, an article published by a woman suspected to be involved and entitled "Explanations of the High-speed Rail Knocking Incident" was circulated on the Internet. The last paragraph of the article reads: "Why did the school suspend me? There’s nothing wrong with my teaching. If I felt that I was disturbing public order, I was also warned and criticized by the police. I made a mistake at the train station. Why did my work unit give me irrelevant punishment? "

  "High-speed rail knocks on women’s response" was once on the Weibo real-time hot search list (screen shot at 17:30 on the 1st and 10th).

  The long article on the explanation of the high-speed rail smashing incident is suspected of marketing hype.

  Such a disdainful attitude surprised netizens, and the "high-speed rail door-knocking woman’s response" was once on Weibo’s real-time hot search list. However,There are still some questions about whether the article comes from the party concerned. According to media reports, the Weibo long article is suspected of not using intentional netizens to "pretend" the parties to rub the heat.According to @ Anhui railway police Online News, Luo went to Hefei Station Police Station on the morning of 10th and voluntarily admitted his mistake.

  Whether the "high-speed rail knocking woman’s response" is true or not, we will not press the table for the time being. But I still want to say a few words,Why can’t we "tolerate" Luo?

  The reason why this incident has aroused such high concern is not only the absurdity of the plot itself, but also because the party involved in the incident is a people’s teacher.To be a teacher, you must be worthy of your gardener status.Teachers teach not only knowledge, but also the truth of being a man and doing things.A qualified teacher should be morally qualified first.As the saying goes, "Learning from heights is a teacher, and being a model", what Mr. Tao Xingzhi, an educator, said is precisely the true connotation of "teachers’ morality". Teachers are engaged in educating people, and everything they say and do affects the growth of students. When a teacher’s behavior is out of order, his moral character is questioned, how can we safely give the students to her? Suspension of inspection is also an opportunity for her to reflect on herself and turn over a new leaf.

  Moreover, Luo is also a lifelong teacher of his children.When she blocked the high iron gate, it was not only the hat of "excellent teacher" that she tore off with her own hands, but also the image of "good mother" could not stand.

  In the video circulating on the Internet, there is a child beside the woman involved.

  As a parent, she set a "bad" example for her children.In the video circulated on the Internet, when the woman involved blocked the high iron gate, her children watched helplessly and taught by example in this way, which is a typical behavior anomie. It is a rule that the high-speed rail should start and cannot be obstructed; It is an indisputable truth that no rules can make Fiona Fang. But for young children, a simple and rude wrong demonstration by parents before the rules is hard to make up for after a hundred "truths".

  Whether it is "suspension", "order to admit mistakes and correct" or "fine", it is also reminding children and reminding everyone to some extent — — This is wrong; If you do something wrong, you must pay the price; Never learn!

  As adults, we must be responsible for our actions.Once you make a mistake, you can only pay for it yourself. Since they are all caused by their own misconduct, they should bear it, including the appropriate and reasonable questioning and criticism of netizens. As some commentators pointed out, "this is the embodiment of social simplicity and justice, and it also helps to guide more people to abide by the rules and pay attention to example through this negative case."

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National Sports General Administration Human Resource Development Center

Body manpower word [2024] No.37

Notice of the Human Resources Center of the General Administration of Sport on Holding the Training Course for Fitness Coaches, Assessors and Trainers in 2024

All relevant units:

In order to further improve the comprehensive quality of fitness instructors and promote the training and evaluation of fitness instructors’ professional ability, the Human Resources Center of the General Administration of Sport will hold a training course for trainers of fitness instructors’ professional ability training in 2024 in Qingdao, Shandong Province from April 7 to 12, 2024. The specific matters of the training course are hereby notified as follows.

I. Sponsor and Organizer

Organizer: Human Resource Development Center of State Sports General Administration

Organizer: Shandong Sports Industry Vocational Skills Appraisal Station,Shandong province sports vocational ability development association

Co-organizer: Qingdao Quanshi Fitness and Health Management Co., Ltd.

Second, the time and place

Time: April 7 -12, 2024, reported on April 7 and left on April 12.

Venue: Qingdao Full-time Fitness (Rongbai Building Store), Rongbai Fortune Building, No.886 Tongan Road, Laoshan District, Qingdao, Shandong Province.

Third, the training content

The training course adopts a combination of centralized teaching and group practice, and the specific contents mainly include:

1. Introduction of fitness instructor’s professional ability training program;

2. Explaining the contents of the initial, middle and advanced theoretical training exams;

3. Explaining the contents of the practical training examination for junior, middle and senior students;

4. Elementary and intermediate skills explanation and scoring drills;

5. Organization and teaching methods of junior middle school training courses.

Fourth, the scale of training

The scale of this training course should be controlled within 60 people, and the training course should be given priority to Beijing, Hebei, Liaoning, Guangxi, Guizhou, Shaanxi, Qinghai and other provinces. All relevant units should recommend them according to the actual work needs and conditions. After screening according to the registration conditions, the center will determine the participants according to the comprehensive registration situation.

V. Registration

(1) Registration conditions(Only one of the conditions 3, 4, 5, 6, 7 and 8 is required)

1. Consciously abide by relevant regulations, handle affairs fairly, have good conduct, love professional skill appraisal, and have good service spirit and professionalism;

2. Have sufficient time to perform evaluation or training tasks;

3. Obtain the national vocational qualification certificate (vocational skill grade certificate) of senior and above fitness coaches or the sports vocational skill training certificate of senior fitness coaches (the western region can be relaxed to intermediate level);

4. Retired athletes who have obtained the national vocational qualification certificate of intermediate fitness coach (vocational skill grade certificate) or the sports vocational skill training certificate of fitness coach;

5. Lecturers and above in sports training major in colleges and universities;

6. The national sports industry vocational skills competition fitness coach related projects won the third prize and above;

7. Have the qualification of the national professional qualification assessor of the original fitness coach;

8. Be qualified as a trainer with the national vocational qualification of the former fitness coach.

(2) Registration process

1. All units shall strictly apply for qualification in the first instance and send the electronic version of the summary list to tyhyjnds@163.com before March 22nd.

2. The Human Resources Center of the General Administration of Sports shall, after confirming the qualifications of the applicants according to the application materials of each unit, issue links to each unit, and each unit shall organize the corresponding students to register and pay online. After completing the registration, download the Registration Form for Examination and Approval of Trainers and Appraisers in Sports Industry Professional Ability Assessment Project (hereinafter referred to as the Registration Form for Examination and Approval) in the system.

Six, report for duty

(1) place of registration

Hall on the first floor of Qingdao Hanzhuo Hotel (No.176 Haier Road, Laoshan District, Qingdao)

(2) Registration materials

Participants in the training should bring:

1. One copy of the Registration Form for Examination and Approval (stamped with the seal of the evaluation unit).

2. Original materials (professional qualification certificate, sports vocational skills training certificate, professional title certificate, relevant certificates of retired athletes, award-winning certificate or appraiser trainer certificate, etc.) that prove that they meet the registration requirements.

3. The original ID card of the applicant.

VII. Assessment Arrangement

1. Professional theoretical assessment of fitness instructors;

2. Fitness instructor’s practical scoring skills assessment;

3. The fitness instructor’s theoretical and practical teaching ability assessment.

VIII. Others

(1) Expenses

1. The training fee for participants is 1,800 yuan/person.

2. Participants in the training are responsible for their own transportation and accommodation expenses. The accommodation place is recommended to Qingdao Hanzhuo Hotel (No.176, Haier Road, Laoshan District, Qingdao) and 280 yuan/person/day (note: accommodation is a double standard room, 360 ordinary twin rooms (including breakfast), and lunch (evening) is 50/ person. The expenses are settled with the hotel according to the facts).

(2) Contact information

1. Manpower Center of General Administration of Sport

Contact: Luan Qian

Tel: 010-87182448

2. Shandong Provincial Sports Industry Vocational Skills Appraisal Station

Contact: Zhou Ke

Tel: 0531-51761930

3. Qingdao Quanshi Fitness and Health Management Co., Ltd.

Contact: Han Xiaotong

Tel: 18660201878

4. Qingdao Hanzhuo Hotel

Contact: Manager Zhang

Tel: 13335089909

Attachment: Summary Form of Training Course Registration for Fitness Coaches, Assessors and Trainers (omitted)

General administration of sports human resources center

March 19, 2024

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Douban 9.6 points! Why is Happy Departure so good?

"Re-employment Men’s Team" ensemble "Happy Start Again" scored 9.6 points for Douban, which became a high-profile variety this summer. Analyzing the successful methodology of Happy Departure is closely related to its program positioning, guest lineup and fan interaction. At present, the second season of the program has been decided, but whether such a high score can be continued is also faced with many problems such as program planning and capital control.

author | Guo Xuemei(Author of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit | Time

edit | Peninsula

source | Cultural Industry Review

In July this year, a variety show called "Happy Start Again" became the biggest surprise since the beginning of the year. 0713, the living variety show, the re-employment men’s group and the poorest variety show became the terms that must be mentioned when talking about this program.

At present, the program has been rated 9.6 points in Douban, with over 110,000 people rating it. It is another high-profile domestic variety show after Extreme Challenge and Detective Star. As a pure domestic original reality show, the program has surpassed Douban’s high-scoring reality show Han Zong’s new journey to the west, which proves the originality of domestic variety shows.

With constant praise and Amway, although the program is not well-known, it has also been broadcasted by Mango tv and Southeast Satellite TV, which also makes the fans of the program a little happy. As a domestic variety show produced by a domestic team, "Happy Departure" has a unique way of success. The audience likes their baggage-free, talented and talented, and is also moved by the friendship accumulated by the six-member group in the program for 15 years …

Re-employment Men’s Team and Happy Start Again

When it comes to the re-employment of the men’s team and Happy Departure, we must first talk about the program Welcome to the Mushroom House, because this is the source of the birth of Happy Departure.

"Welcome to Mushroom House" is a derivative variety specially prepared for "Life I yearn for 6", in which the six brothers (Chen Chusheng, Awakening, Ahu、Yue, Land Rover, Wang Zhengliang and Bird) of the re-employment men’s team were invited in the first and second phases. Although "Welcome to Mushroom House" and "Life I yearn for 6" are both slow variety modes of "Mushroom House", the variety effect of the former is hard for the latter to have.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

△ "Happy Start Again" program producer Weibo

With a sponsor, the program can be prepared. From planning, shooting to broadcasting, "Happy Start Again" actually took only about two months, and the time was hasty. In addition, due to the lack of budget, the program was "downgraded" and became a B-class variety show, and this program was also dubbed "the poorest variety show in history".

The program is poor, but the content itself still attracts praise from old and new audiences. First, all kinds of jokes from Welcome to the Mushroom are still continued and developed, like many ancient stalks with their own labels, such as Ahu、Yue’s divorce stalk, Bird’s wedding singer stalk, Chen Chusheng’s champion stalk, etc. Wang Zhengliang is called "the king of rotten stalks" by virtue of every unexpected explosion stalk.

△ Bird was dubbed the "wedding singer" because he sang his hottest "Guest" at the Vision Wei wedding.

△ Ahu、Yue has repeatedly searched for hot search due to divorce.

Second, in addition to the game link of "Welcome to Mushroom House", games such as "Connecting Words and Making Sentences" and "123 Woodenhead" are added. Moreover, because this program belongs to their own group ensemble, the brothers are also very open in the program. They not only make their own cue process and add drama, but also take the initiative to find a job in the case of owing food and accommodation for the program group, and make an appointment with their friends’ crew and experience a group performance life.

△ Brothers tease each other, full of drama.

△ Brothers experience group performance life, and write and play "Huluwa" during the break.

At present, the first season of "Happy Start Again" has been broadcast four times. Compared with "Welcome to Mushroom House", the former makes the program more "good-looking" in the later stage, and many expression packs of re-employment men’s teams come from these magical clips.

△ Bird’s big eyes and big face special effects produced in the post-production of the program became the audience’s favorite expression pack.

Of course, the brothers’ transparent thinking also locked their fans from a higher dimension. What my brothers did and said was combined with their own personal experience of "difficult employment". The unpretentious and sincere expression made fans like this group from the bottom of their hearts.

Speaking of this, we must talk about their past, because many of my brothers reached their peak in 2007, and then they encountered various things that led to a decline in heat and no resources to keep exposure. Bird himself took part in Creation Camp a few years ago, competing with a group of players of different ages. They became "paste people" without a program invitation, and they took the initiative to win the group and seriously advertised to the advertisers of the Grain Dojo, so that the mentality of seizing the opportunity and not letting go made the audience feel funny and crying.

△ Land Rover’s speech after experiencing group performance life

The beauty of "Happy Departure" lies in that it not only continues what many viewers like in "Welcome to Mushroom House" into the new program, but also digs more and more soft and beautiful things for brothers.

The Successful Methodology of Happy Start Again

According to the "2021 China Variety Annual Insight Report" released by Yien Data, in 2021, the top three variety types that won the audience’s praise were talk shows, documentaries and interviews, and the reality show variety types were not among them. As a member of the reality show variety show, Happy Departure has received such eye-catching audience feedback, which is closely related to the positioning of the program, guest lineup and program interaction.

Program Orientation: Music+Travel, Outdoor Variety Mode Innovation

Since the re-employed men’s groups are all born in Happy Boys, singing is their hobby and work, and the group comprehensive program is set as outdoor travel variety. However, because the brothers are carrying musical instruments anytime and anywhere, they can sing everywhere, and the program has the characteristic label of "music+travel", which also contributes a lot to the variety itself. Whether it is going to a desert island to survive, or experiencing group performances and chatting at night by the sea, the brothers can hum and sing anytime and anywhere.

At present, there are two common modes of many outdoor variety shows in China. One is to support the whole program by intensive variety shows, and the audience is attracted by such frequent interactions, such as Running, Travel Notes around Youth, and the other is to create something to watch by relying on the conflict of program guests. Flowers and Teenagers belong to this category.

The mode of music+travel is a relatively rare mode at present, but Happy Departure is not the first music+travel reality show in China. Previously, such a mode has been set up in various arts such as City of Meeting, Walking and Singing, but the difference is that these programs emphasize the purpose of song creation, that is, the program will require guests to travel to a certain place and then create related songs, and the purpose of travel designed for music creation is obvious.

It is rare to combine simple music creation, singing and travel reality show like Happy Departure, and its success can also show the audience’s recognition of this model. So far, it has been reported that similar fast girls’ ensemble "Summer when I Want to Sing" and "My Style and My Show" are being prepared, but their broadcast effect remains to be seen.

Guest lineup: multiple labels, with cross-circle effect.

Because the brothers of Happy Departure are all born in the top 13 fast men in 2007, although their popularity is not high at present, they still have a good foundation in certain age groups, especially this group of viewers who have experienced too fast men’s draft, such as Chen Chusheng’s "Did anyone ever tell you" and Ahu、Yue’s "Can you forget", which may be the mobile phone ringtones they have set.

△ "Welcome to the Mushroom House", the songs in the re-employment men’s team ranked pk.

In addition, "Happy Departure" itself takes "Fast Men Reunion Travel" as an important topic, and the repeated historical memories of fast men in the program give people a feeling of returning to the past, which is easy to poke the nostalgic complex of this group of old fans, thus promoting their desire to watch.

However, if we simply capture this audience, "Happy Start Again" may not get such good audience feedback. The key is that they can also be loved by many young people at present. On the one hand, the brothers of the men’s team are "musicians", and their professional ability is very resistant to fighting. They can sing and create at any time in the program ("What a suck" and "I cried and I cried again" are the stalks in the program and the impromptu songs they created), which makes the young audience very recognized for their talents.

△ The "Deserve It" inspired by "Mushroom House" has become the theme song of the program.

On the other hand, some brothers have their own unique skills. For example, when they wake up, they often shoot "The Daily Life of the Old Singer" for other brothers spontaneously, which is dubbed by netizens as "Little Genius of vlog Editing". It is fun and interesting, and is recognized and loved by many young audiences, which also urges them to archaeological their older brothers’ previous programs and understand their past 15 years’ history.

△ "The Daily Life of the Old Singer" filmed by Awakening

In fact, in the domestic reality show, there are few variety guests who have such cross-circle effect. Comedy variety coffee Jia Ling, Yang Di, and singer variety coffee Charlie are among the better guest types, while the variety guests who are biased stars are generally difficult to get multi-circle recognition in variety shows.

However, after knowing this theory, most variety shows will be added by selecting various types of guests in order to cover all kinds of audience groups. It is not uncommon for singers, comedians, talk show actors and film and television drama actors to gather in one variety show.

Program interaction: emphasize participation and cultivate unique fan feelings

As mentioned above, "Happy Start Again" faced obstacles in budget, advertising sponsorship and other aspects in the early preparation, and this variety show was finally broadcast smoothly, which has an inseparable relationship with the fans of the show. On this basis, "Happy Start Again" conforms to this characteristic and creates a unique strong fan interaction.

In the pilot film of the program, the program group initiated the fan interaction of the group name, and several brothers published a solicitation in Weibo, asking netizens to offer suggestions and think of a name for the program, which also led to the circle of funny names such as "Nobody cares", "No more crazy and older" and "Brothers who behave badly" in the program. Fan interaction doesn’t end like this. The program group also plays this part of the clip, so fans who are selected by their brothers to read their names will have more satisfaction.

Not only the name of the program, but also the unique interaction between "dining tables" (the fans’ names of brothers) and their brothers, as well as the Amway of the Grain Dojo. The program was recorded and broadcast because of advertising sponsorship. Both the brothers of the men’s team and the audience of the program are very grateful to it. The brothers sang for the Grain Dojo in the program, and the fans bought instant noodles in the Grain Dojo in their daily lives. I hope they will continue to sponsor the second season of Happy Departure. To some extent, this is also a way to strengthen the relationship between fans and brothers. When guests and fans see each other’s efforts and intentions, it is easier to empathize with each other.

In fact, fans’ participation in the recording of official programs is not unique to Happy Start Again. For example, Running and Happy Camp have had interactive design of related links, thus mobilizing fans to be active and increasing the degree of topic. Different from these programs, the interaction of Happy Go Again is based on the unique relationship established by the program group, guests and fans, because no matter which side knows more or less the hardships of program preparation and investment promotion, they also understand that it is not easy to broadcast variety shows. The interactive design of the group name determined by the audience can show that the program group is interested in cultivating this special audience feeling.

Can the high score of "Happy Start Again" be continued?

According to Weibo released by Zhao Linlin, the producer of Happy Go Again, Happy Go Again has already started to prepare for the second season. At present, the high score of 9.6 in Happy Go Again has hit a large number of domestic variety shows, but it will take time to consider whether this popularity can continue into the next season or even more similar programs.

On the one hand, producer Zhao Linlin indicated that the second season show will still retain the favorite men’s team brothers, but the new problem is whether the brothers can still have the mentality of the first season after the success of Happy Departure. Brothers like Ahu、Yue, Bird and Lu Hu are frequently invited by the show. Excessive consumption of the re-employment men’s team may also make "Happy Departure 2" enter the dilemma of boring guest output.

△ "Happy Start Again" producer Weibo

On the other hand, the variety show "Happy Departure" may also face the dilemma of comprehensive N generations. With the high voice of the audience and the soaring word of mouth, the influence of advertisers and other capital on the production of the program may gradually show up. In the first season, fans are struggling to get advertisements, but in the following seasons, it is easy to turn into an embarrassing situation in which the program is full of advertisements. How to debug the collocation of advertisements and program content is an important topic that Happy Departure will face in the future.

And the program "Happy Start Again" itself also has a fatal weakness, that is, the program planning is not strong. Many viewers said that the success of the first season was almost entirely due to the chemical reaction of the brothers of the men’s team, and the design of the variety show was not brilliant, such as guessing the lyrics and 123 Woodenhead, which were very traditional games without their own characteristics. However, the director of the program group also said that he would plan the second season’s programs well and strive to "empower artists, not consume them".

△ crossword puzzle in the program

The first season of "Happy Departure" is coming to an end, but the audience’s love and affection for the re-employment men’s team will not end, and the high score of "Happy Departure" also provides practitioners with various production considerations. Domestic variety shows are not without originality, and they can still find their own way to success as long as they are careful.

  

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In the forefront of the world, the scale of artificial intelligence industry in China increased by 43.3% in 2016.

  On November 19, 2016, various top robots in China were unveiled at Yiwu International Expo Center. Industrial robots, service robots, escort robots, etc. gathered together to "show off their skills", attracting many tourists to observe the experience at close range. Photo by Gong Xianming (People’s Vision)

  On January 31st, Ningxia Science and Technology Museum launched the Spring Festival popular science activity of "Smelling chickens and dancing for the Spring Festival". A number of thematic exhibitions such as "popular science" and "artificial intelligence" attract the public to visit. The picture shows the audience watching the robot performance. Xinhua News Agency reporter Wang Pengshe

  Some people say that the future is the era of artificial intelligence, and every step of its development attracts the attention of the whole world. Artificial intelligence, known as the next wave of technology, is welcoming the opportunity of rapid development. Artificial intelligence, a concept that has been born for 61 years, is profoundly changing people’s daily lives under the impetus of the Internet and big data.

  This year, artificial intelligence was written into the work report of China government for the first time. With the further optimization of intelligent manufacturing policy environment, the development of artificial intelligence in China will enter the fast lane.

  status

  Technology research is leading, innovation drives development.

  Open Alipay, we can have a dialogue with Ali Robot; Turn on the phone, and speech recognition can answer our questions; Open the iFLYTEK input method, which can realize high-precision voice conversion into text input; Opening Baidu can recommend the most needed search scheme for us … …

  Artificial intelligence has penetrated into the daily life of China people, bringing us many conveniences. China has achieved initial success in the field of artificial intelligence. According to the consulting data of Ai Media, the scale growth rate of artificial intelligence industry in China reached 43.3% in 2016, exceeding 10 billion yuan, and it is expected to reach 15.21 billion yuan in 2017 and 34.43 billion yuan in 2019.

  As a result, the industry defines 2016 as "the first year of artificial intelligence in China". This is not only because of the popularity of the artificial intelligence industry itself, but also because the concept of artificial intelligence is increasing in the whole market.

  On the one hand, the research of artificial intelligence in China is in an explosive period. Liu Lihua, vice minister of the Ministry of Industry and Information Technology, said that at present, China has taken the lead in the research of artificial intelligence technology in the world. The data shows that the number of artificial intelligence patent applications in China has reached 15,745, ranking second in the world, and China has become one of the leaders in the field of artificial intelligence research and development in the world.

  In this context, artificial intelligence has also ushered in favorable policies. As a representative of emerging industries, it was written into the 2017 government work report for the first time. "In addition to policies at the national level, local governments have also begun to intensively introduce supporting fund policies for the artificial intelligence industry and strive to solve practical problems in enterprise development." Xiangyang, a senior analyst of CCID Consulting, pointed out that by the end of 2016, more than 30 cities had taken the robot industry as the local key development target, and more than 40 robot industrial parks were built and under construction by local governments.

  On the other hand, the progress of basic research makes the commercialization of artificial intelligence well supported. "In the era of PC Internet, China is a follower; In the era of mobile Internet, China has many product innovations; In the era of artificial intelligence, China can have many innovations in products and technologies. " Zhang Yaqin, president of Baidu, said that artificial intelligence has become the backbone of the development of enterprises in China.

  "We used to rely on resources, capital, labor and other factors to support the rapid growth and scale expansion of China’s economy, but this has become history," said Li Deyi, chairman of the China Artificial Intelligence Society and academician of China Academy of Engineering. "Artificial intelligence is a solution to accelerate the transformation from factor-driven development to innovation-driven development."

  opportunity

  Massive data resources, multi-party layout of enterprises

  "In the field of transportation, we can see how the urban brain thinks." Hua Xiansheng, an academician of the American Institute of Electrical and Electronics Engineers and a machine vision scientist of Alibaba Cloud, vividly described that the urban brain system developed by Ali in Hangzhou can perceive the trajectory of vehicles on complex roads with an accuracy rate of over 99%. This system is the only artificial intelligence system in the world that can analyze the whole city video in real time.

  In the past two years, China technology giants represented by Baidu, Tencent and Ali have made efforts in the field of artificial intelligence. Baidu’s achievements in the field of face recognition have been recognized by the world, and it has won the first place in the two most authoritative international evaluations of face recognition technology. Tencent has launched an automated news writing robot. "China is keeping pace with the world, and it is even at the international leading level in the fields of computer vision and speech recognition." Liu Lihua said that a number of enterprises and research institutions with competitive strength have emerged in China, which have a good foundation for development.

  In this regard, Ai Media Consulting analysts believe that China’s artificial intelligence industry started relatively late, but in terms of industrial layout, technical research and other infrastructure, it is in a period of progress. With the deepening of the layout of giant companies in science and technology, manufacturing and other industries, the industrial scale of artificial intelligence will be further expanded. Statistics show that by the end of 2015, there were nearly 100 start-up companies in the field of artificial intelligence in China, making efforts in the fields of video big data, intelligent analysis of big data, smart medical care, driverless, face recognition and so on.

  In the most mature speech recognition in the field of artificial intelligence, it has been able to achieve an accuracy rate of 99.7%. "Robots can already talk, listen, speak, read, write and translate, and artificial intelligence is entering the homes of ordinary people." Li Deyi said.

  The field of driverless driving is also gradually advancing. "From assisted driving to semi-automatic driving and driverless driving, the high intelligence of China cars will be very popular in the future." Wang Shuili, assistant general manager and director of marketing support department of BAIC New Energy Vehicle, said in an interview with this reporter that intelligence will be a major trend of automobile development in China, and many automobile companies have invested a lot of R&D funds in intelligence.

  According to industry insiders, China has incomparable advantages in the application of artificial intelligence in other countries. With the help of massive data, China enterprises have taken the lead in speech recognition, language translation, unmanned vehicles and other fields.

  "The core of artificial intelligence is massive data, which exists in China and can generate value. We expect that artificial intelligence will be the best opportunity for China to lead the world." Li Kaifu, Chairman and CEO of innovation works, said.

  develop

  Say goodbye to "going it alone" and promote industrial clusters

  A report issued by McKinsey, a management consulting firm, believes that the increase in the scale and variety of data resources, the increasing concern of technology giants and venture capitalists, and the surge in the number and scale of artificial intelligence platforms will give China an opportunity to "get ahead of others". McKinsey predicts that the artificial intelligence application market in China will grow at a rate of 50% year by year, far exceeding the compound annual growth rate of 20% in the global market.

  "It is not easy for artificial intelligence to have today’s situation. We want to maintain this situation and make the society pay attention to it for a long time, which needs to form a huge industry." Yu Haibin, director of Shenyang Institute of Automation, China Academy of Sciences, said at the 2017 Global Artificial Intelligence Technology Conference.

  In fact, less than 25% of artificial intelligence practitioners in China have more than 10 years of industry experience, while in the United States, the proportion is 50%. It must be admitted that although China has taken a leading position in speech recognition and other sub-sectors, the construction of artificial intelligence industrial clusters in China is a little slow, and a perfect win-win mechanism for artificial intelligence between Industry-University-Research has not yet been formed.

  "China’s artificial intelligence industry is still based on ‘ Fight alone ’ Mainly, the lack of synergy between technologies, the lack of effective coordination between products and the interaction between upstream and downstream, can not form a joint development force. " Wen Xiaojun, deputy director of CCID Think Tank Electronic Information Industry Research Institute, suggested that an industrial public service platform integrating technology research and development, demonstration application, product testing and certification, intellectual property rights and other functions should be established, and an artificial intelligence innovation incubation center should be built to promote the integration of industry and finance.

  To build an industrial public service platform and enhance the cluster innovation ability of artificial intelligence undoubtedly requires the support of local governments and industrial park operators. Since last year, the government has frequently issued relevant planning plans, requiring the cultivation of the world’s leading artificial intelligence backbone enterprises, the cultivation of artificial intelligence industry ecology, the establishment of artificial intelligence industry system, innovative service system and standardization system, and the creation of artificial intelligence market application scale.

  "If artificial intelligence used to be a straggler, then it will be included in the regular army." Ye Weigang, founder of Datai Capital, expressed the hope that the government can support the innovation and development of this industry through marketization.

  Some experts in the industry pointed out that artificial intelligence must be applied to different industries in order to release its great potential. Artificial intelligence, a new technology, combines education, medical care, customer service, home, wearable devices, robots, e-commerce and other industries, which has a great impact on traditional industries and will promote the vigorous development of industries in various fields.

  Our reporter Wang Meng

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Start stalking fan! Karry YiBo Li was once uncomfortable.


1905 movie network news A "rice" that has been fried for more than ten years has recently been put on the table by public opinion.During the communication in the first decade of this century, this kind of "rice" with a strong Korean flavor shocked the three views of melon-eating people in our neighboring countries through entertainment pages with urban legends such as "sneak shots", "chasing cars" and even "pressing beds". Unexpectedly, after many years, this kind of "meal" called "illegitimate" has been integrated into an ecology of China’s entertainment industry.


From YiBo to Karry, from Hugh to Yang Mi … … When the whole entertainment circle is annoyed by stalking fan, its derivative phenomena and even the industry, the definition of "stalking fan" who has been expelled from the top down seems clear and vague.


Ta is stalking fan. Unrecognized heresy comes not only from "flow"


"Take! I’m really getting worse and worse! ! !”On the evening of May 9, a young actor who tried to sleep in his car after a hard day’s work.kingoneBo, through personal Weibo issued such a cry.What makes it difficult for him to fall asleep is the annoyance and even fear that "people follow him endlessly everywhere". As early as a week before his unbearable voice, his company Lehua Entertainment just issued a "solemn statement" condemning and warning of similar acts that have lasted for a long time.



It is the basic sign of "stalking fan" to try to infiltrate the life outside the artist’s lens; Those "illegitimacy" evils that were amazing in Korean entertainment industry have become the real nightmare of China stars.


Similar "abnormal" idolize behavior was traced back to the 19th century in the version circulated on the Internet. It is said that at that time, many fans of ballet dancers in Europe would steal their idol’s dancing shoes, boil them in water through a grand ceremony, and distribute them to all the good drinkers present … …


Although this "origin" is heretical and bizarre, it is still dwarfed by the car chase that can kill people in minutes. In addition to the real life threat, the psychological destruction of "stalking fan" who love but don’t turn back on their backs is more likely to be the last straw to crush the artists who are already under great pressure.


In the famous event "Who bought 500,000 Bazaar?", actor Li is now on his way to the bathroom and is loudly questioned and humiliated by stalking fan, who is difficult to get close to. I am afraid that the artists who have been yelled at will have to ponder for a while.



This kind of digital entanglement, in the view of Zhou Guiyi, the founder of WeChat official account’s "Sister Yi Watching a Movie", is the original sin of "flow". "The survival model and profit model of some’ traffic’ stars are based on traffic. For example, selling a magazine with its cover may sell out in two seconds, and the last new song may break through 100 million in one second. Is there any contribution from’ stalking fan’ behind it?"


Judging from the viewpoint that "water can carry a boat and overturn it", in the current situation of entertainment circle where "flow" economy is dominant, it seems reasonable that the bad behavior similar to "illegitimate" behavior is self-defeating. Even if the artist himself wants to break through the image of "flow", he is obviously more likely to be infringed when he is still in the industry logic of realizing "flow".


Of course, the object of "illegitimate" behavior is by no means limited to simple "flow" artists. The thriller "Ten Days of Danger" tells the terrible story of nurse Missely trying to control the ending trend of the writer’s latest works because of the distorted mentality of fans during the process of meeting and caring for the injured writer, and then controlling the writer’s basic freedom of survival.



Singer Yang Kun, who will never be associated with "traffic", also posted a blog in 2017 to expose surveillance images that were blocked by "crazy fans" for several months. And the "illegitimate ancestor" of idolize, a fanatic in China, can be traced back to the beginning of the century when he chased Andy Lau to Yang Lijuan, whose family was ruined and the whole country was well known.


Like many recent incidents in which teachers organized students to "help", the so-called fans who made these crazy moves also have decent jobs in their daily lives and enough knowledge reserves to even teach and educate people, but they can never grasp the door of inner rationality.



"It won’t be like that again." In 2019, Yang Lijuan repented when interviewed by the media. Even if they have contributed to idols, they can be regarded as "stalking fan" but they will never be recognized as true "rice" by idols and other fans; Besides the ups and downs of personal mental state and the connivance of family environment, there are more reasons worth thinking about.


Ta is not stalking fan.Behind the professionalization of "Daipai" is an already formed industrial chain.


In recent hot news, the word "Daipai" is associated with the topic of "stalking fan".



"What is a thing? That is to say, fans spend money to hire some corresponding teams, and then shoot some unexposed (trips) or daily actions of stars. " According to Zhou Guiyi, a single group can sell thousands or even tens of thousands of amazing prices in the "black market" with a complete "return" process and a "nine-square grid" video or photo.


It seems that the "proxy auction" inspired by the "illegitimate" behavior has become a mature business in the industrial chain. However, what makes this business "out of the circle" is the condemnation from the crew and artists themselves to the whole society.



Artists "go to work" on the road, they shoot all the time without dead ends, and they never let go of immoral privacy perspectives; At the shooting scene of the crew, they even mobilized "wild" technologies such as cranes and excavators, risking their lives to grab the first shot of "Reuters" … …


From the leakage of artists’ places, flights and even private information, to the pervasive penetration of "substitute photographers", to the strong intervention of various "professional" equipment and the final "distribution" channel construction … … Such madness, after being directly linked to financial interests, will only increase like a scalper who is forbidden or can’t help being there forever. In addition to the spit or venting of artists, many companies or crews directly posted corresponding statements with official seals.



"If you send a letter, you show your attitude," lawyer Yue Shenshan said in a connection with Today’s Film Review. "Theoretically, they play a warning role, but whether they can achieve real results remains to be seen."


These statements, which are not legally binding, are only a kind of hope or extravagant hope in the face of strict business processes before the "stalking fan" or "substitute" is brought to justice with actual evidence. For many professional "substitute" teams transformed from "paparazzi", their shrewdness in evading the existing legal minefield is probably far better than the anger and protest of the damaged crew and artists.


No business, no harm. When the behavior of profit-seekers cannot be stopped by appropriate laws and regulations, it is probably the most effective to cut off the buying and selling intention at the source. However, it’s still too hard to give up, whether it’s a fanatical "stalking fan" or a simple "fan" or a "flow" artist team who wants to exchange "fake Reuters" for "real exposure" for various purposes.


Can you still "eat"?Give fanaticism a rational outlet.


When it comes to whether we should continue the "idolize", the old editor is at a loss — — After all, the tragedy in Yang Lijuan more than ten years ago didn’t give any warning to the growing "illegitimate" behavior and the "proxy auction" business driven by it.


Love is an impulse. The seemingly unreachable stars, the love of ordinary people for them, either out of appearance or out of talent, are inevitably fanatical in the early days. Pan An, a handsome man in the Western Jin Dynasty, is said to have been thrown all the way with various fruits by fanatical female fans. It is conceivable that such "love" will inevitably be "accidentally injured" … …


In addition to seeking medical advice in extreme cases, I’m afraid we still need good self-regulation and incentive transformation if we want to coexist peacefully with idolize’s fanaticism.At a meeting many years ago, Xiao Rui, a high school student, "chased" the singer in front of her.SaraMake a wish in front of you: I will host your new song conference. Many years later, Xiao Rui, the host of the postgraduate entrance examination in Communication University of China, ran the dream of "idolize" and came to Sara again as an exclusive reporter.



Although it is only an example, the "idolize" course that is moving forward towards the inner light is actually a history of young people who pursue and realize their beautiful dreams, conveying real warm love.


Under the question of "What’s it like to be stalking fan" in Zhihu, an anonymous netizen lamented when sharing his past experience of "stalking fan": Generally speaking, illegitimate students can only climb the wall much faster than ordinary fans.


The so-called "climbing the wall", that is, I like star A today and turn my head to like star B tomorrow, and it is very likely to continue the cycle. And such fickle fanaticism is nothing more than the materialized projection of narcissism — — Surrounded by the involuntary power of the "flow" economy, what is really important may only be to face up to and really love yourself.


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Thunder game download solution helps game manufacturers reduce costs and increase efficiency.

  Recently, in the offline activities of many games, we can all see the figure of Thunder. In the industry exchange and matchmaking meeting, Xunlei showed a set of solutions to improve the efficiency of game downloading to upstream and downstream manufacturers in the game industry. It is understood that Thunder’s download solution has been favored by many manufacturers because it can solve many pain points such as customer acquisition and user experience of game manufacturers at present.

  The success rate of Thunder download reaches 99%, which lowers the threshold for game manufacturers to get customers.

  Thunder game download solution is to empower enterprise users with 20 years’ download ability and jointly create the ultimate user download experience. In the game industry, there is still a long time to wait between users downloading games and actually starting to play games, which undoubtedly increases the time cost for game manufacturers to acquire new users.

  Thunder’s special optimization for this scene can shorten the in-game download time, lower the drainage threshold of game manufacturers, increase the download conversion rate, and reduce the new cost of game launch. The successful download rate in the enterprise field of Thunder can reach 99%, which can help game manufacturers to improve the download efficiency.

  Thunder download ability improves the stability of the game in the period of high concurrency

  In addition, Thunder can also guarantee the high concurrent download quality of the game industry during the public beta/update period. Due to the limited load of the original server, some game manufacturers have less download resources available to a single user during the period of high concurrency, which leads to slow download speed or even download failure.

  The solution provided by Xunlei for this scenario is to effectively use the CDN purchased by manufacturers through balanced scheduling, so that the download requests of users with high concurrency can be processed in the first time, and at the same time, the download in weak network environment is optimized to ensure the smooth download experience of users. At present, Thunder has reached cooperation with several game manufacturers. For game development, Thunder can help the game to download quickly; For the game platform, Thunder can help improve the game download completion rate in the platform.

  Thunder’s open download capability has been involved in many fields, including smart hardware manufacturers such as mobile phones and computers, and Internet developers such as browsers and software butlers, and it continues to empower more industries. At present, it has cooperated with Lenovo, Xiaomi, (), Huawei, Netease Games and 360, etc. Thunder is committed to building the world’s largest storage and transmission network, and is willing to work hand in hand with all partners to create the ultimate product experience.