标签归档 西安耍耍网

Article | Radar Finance, Author | Zhang Kaijing, Editor | Deep Sea

Following the rider’s job security issue has received widespread attention, the takeaway business has recently been pushed to the forefront of the trend by public opinion because of the platform’s high commission for merchants.

On February 18, the National Development and Reform Commission and other 14 departments mentioned in the "Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Sector" (hereinafter referred to as the "Policies") issued that they would guide Internet platform companies such as food delivery to further reduce the service fee standards of catering businesses. As soon as the news came out, Meituan’s share price plummeted 14.86% that day, and its market value evaporated by more than 200 billion Hong Kong dollars.

In the eyes of investors, this is undoubtedly bad news for Meituan. In the third quarter of 2021, Meituan’s catering and takeaway section brought the company 26.484 billion yuan in revenue, of which the commission was 23.222 billion yuan, but the overall net profit of this part of the business was only 876 million yuan, which is still in the case of commission rates as high as 20% or more. If the commission is reduced and the cost of riders increases, Meituan’s "old business" takeaway business is very likely to become a loss-making business.

However, Meituan still responded to the call of the "Policy". On March 1, Meituan released commission preferential measures, including a halving of technical service fees (commissions) for small and medium-sized merchants in difficulty, and a 5% cap on technical service fees for difficult merchants who complete rate transparency. In addition, Ele.me also launched some assistance measures.

Will this be a good remedy to unblock the dilemma in the catering industry?

Two years ago, a sudden epidemic caused the entire catering industry to undergo earth-shaking changes. At that time, Jia Guolong, the founder of Xibei, once revealed in an interview with the media that the company’s predicament of "even if the loan is paid, it will not last for three months", revealing the tip of the iceberg of the catering industry crisis.

Although the follow-up relies on strict prevention and control, our country has successfully achieved the dynamic clearing of the epidemic, but this protracted war continues to this day.

Since 2021, the COVID-19 pandemic has occurred from time to time in various places, especially in medium and high-risk areas. The passenger flow of catering merchants has decreased, and the operating performance has been greatly impacted. Since the beginning of 2022, HEYTEA, Wenheyou have laid off employees, and Haidilao has suffered its first annual loss. The industry situation is still not optimistic.

It is worth noting that catering companies that have been greatly discounted on the income side are also facing rising costs. According to incomplete statistics, in two months in 2021, there were price increases in more than 40 companies in the raw materials field of the catering industry, from condiments to quick-frozen food.

When this pressure is transmitted to the downstream, leading brands with strong bargaining power such as McDonald’s, Starbucks, Chayan Yuese, and Helen’s can respond by raising prices, but small and medium-sized catering enterprises cannot afford it.

Qichacha data shows that in 2021, a total of 1 million domestic catering-related stores were cancelled, including nearly 400,000 fast food restaurants, nearly 100,000 hot pot restaurants, and nearly 350,000 milk tea shops.

In this context, the food delivery industry, which has ushered in rapid growth in the epidemic, has become a breakthrough for the catering industry to solve the problem. According to the "2020-2021 China Food Delivery Industry Development Research Report" released by Alibaba New Service Research Center and China Hotel Association, China’s food and beverage revenue fell for the first time in nearly a decade in 2020, while the online food delivery market grew by 15% year-on-year during the same period.

In the first half of 2020, catering associations across the country, including Chongqing, Hebei, Yunnan, Shandong, and Guangdong, issued "Proposal Letters" and "Proposal Letters" calling for Meituan takeout to reduce commission rates.

Among them, the Guangdong Catering Association pointed out that the high takeaway commissions charged by Meituan Takeaway to catering companies have exceeded the limits of catering companies, and Meituan Takeaway has a share of 60-90% in the Guangdong catering takeaway market. At the same time, the association also mentioned that Meituan newly opened catering merchants receive commissions of up to 26%.

However, according to Meituan’s financial report, the company’s commission income in the fourth quarter of 2020 and the whole year increased by 36.5% and 18% year-on-year respectively, larger than the 33.0% and 16.5% increases in the company’s order volume during the same period. This means that the company’s average commission income per order is increasing. From this point of view alone, Meituan does not seem to have responded to the call of merchants.

Under the resentment of merchants, in March 2021, the National Development and Reform Commission and other 28 departments and units mentioned in the "Implementation Plan for Accelerating the Cultivation of New Consumption" that it is necessary to guide online platforms such as takeout to rationally optimize the use of platform management by small and medium-sized enterprises, merchants and individuals. Commission and other expenses, and use technology to empower operators to reduce costs and increase efficiency within the platform.

Two months later, Meituan announced a transparent reform of merchant rates, transforming the extensive one-size-fits-all charging method into sub-item and step-by-step charging. When merchants choose Meituan for delivery, they only charge the "starting price" within 3 kilometers, and the price and distance of 20 yuan and more than 3 kilometers are "measured".

However, this modification did not gain wide acceptance.

CITIC Securities Research Report once analyzed this, saying that in fact, the final commission rate corresponding to different customer unit prices and distances has shown an upward trend after modification. For merchants with low customer unit prices and long distances, the commission increase can reach up to 50%.

Following this line of thinking, some people believe that Meituan’s new policy will allow merchants to increase the unit price of customers in order to increase profits, transferring the cost to users, resulting in more and more expensive takeout; and this move can also reshuffle small-scale unprofitable merchants, leaving high-priced merchants.

Therefore, on February 18 this year, the National Development and Reform Commission and other 14 ministries and commissions made it clear in the "Policy" that they would guide takeaway platform enterprises to reduce commission rates and give phased merchant service fee discounts.

Subsequently, Meituan and Ele.me successively launched assistance measures and expressed their intention to work with small and medium-sized merchants in trouble to overcome the difficulties.

Meituan’s six assistance measures can be divided into two aspects: cost reduction and revenue increase.

In terms of cost reduction, Meituan said that it will halve the technical service fee (commission) for small and medium-sized merchants in difficult areas in the middle and high-risk areas of the epidemic and their districts and counties (the average daily paid transaction volume of users has dropped by more than 30%), and cap each order at 1 yuan after the halving. The effective time of this measure is from the date when the local area is listed as a medium and high-risk area to 1 month after the lifting of the seal control.

In addition, the data shows that in February 2022, the number of merchants with a takeaway transaction volume of less than 5,000 yuan has expanded to 540,000. For difficult merchants who complete the transparency of the rate, Meituan takeaway will evaluate the operation status and the degree of difficulty, and implement a technical service fee (commission) capped at 5%. The preferential time is from March 2022 to the end of December 2022, which is expected to benefit more than 1 million merchants. For merchants who are mainly in takeaway business and are particularly difficult, Meituan takeaway will also provide designated assistance.

Meituan revealed that the current rate transparency has covered 70% of the country’s merchants, and small and medium-sized merchants have benefited more significantly.

In terms of revenue increase, Meituan said that in 2021, the company has launched the "takeaway butler service", which will be delivered by a special person to teach merchants to open online stores. In 2022, the company will provide 100,000 free "takeaway butler service" places for small and medium-sized merchants in difficulty, and will provide free takeaway cloud printers for small and medium-sized merchants in epidemic high-risk areas. It will give 30,000 food treasures to small and medium-sized merchants in difficulty across the country to help merchants bring more orders and improve business efficiency.

After the measures were introduced, some people believed that it would significantly reduce Meituan’s commission income, but others pointed out that Meituan’s move to reduce commissions would not have as great an impact on the company as imagined.

As mentioned above, after a new round of adjustment in May 2021, the new calculation method of Meituan takeaway merchant service fee is technical service fee + performance service fee. The former is the "commission" officially indicated by the platform, while the latter is basically equivalent to the distance service fee. If the merchant chooses to deliver by himself, he does not need to pay.

In this adjustment, Meituan mainly limited the technical service fee. However, Radar Finance noticed that many merchants on the social media platform pointed out that after Meituan implemented the new rate regulations, the performance service fee was the "big head".

As the screenshot posted by Xiao Huang shows, the technical service fee rate in the old regulations was 7.5%, and the proportion in the new regulations was changed to 5.8%. At the same time, the distance charge has been increased on the original basis. This makes an order that customers actually paid 22.88 yuan only 9.69 yuan distributed to merchants, of which the technical service fee, the performance service fee and the merchant activity expenditure were deducted 1.04 yuan, 7.15 yuan and 11.92 yuan respectively.

In February this year, a small merchant in Chengdu revealed in an interview with the media that the commission ratio shown in the column of technical service fees has dropped from 20% to 6.2% now, but the platform will still pick up the ante from other places.

The merchant gave an example of an order for Meituan takeaway that day. The customer actually paid 27.36 yuan, the technical service fee was 1.51 yuan, the performance service fee was 3.55 yuan, and the environmental protection donation was 0.02 yuan. According to Meituan, if these two parts are taken out, Xu Gang should have received 22.28 yuan, but the background of Meituan takeaway shows that he actually received 19.24 yuan.

It is worth mentioning that the price difference in the middle is 3.04 yuan, which is exactly the same as the delivery fee. If the amount is calculated as "delivery fee + technical service fee + performance service fee", the amount taken by the platform in this order accounts for 29.7%, even higher than the previous fixed rate of 20%.

In addition, the details of the technical service fee displayed by Meituan show that it includes the merchant’s information display service, but several merchants said in interviews that the promotion fee is not included in the commission. "The promotion fee is recharged to the account and is only used when it needs to be promoted." This means that merchants have to pay an additional fee if they want to get traffic promotion and increase the exposure of their stores.

Although merchants are complaining, according to the financial data disclosed by Meituan, the company has limited room for decline in takeaway commissions.

In response to a letter of representation from the Guangdong Catering Association, Meituan said that 80% of her commission income was used to pay riders’ salaries. And the data is also close to this claim.

In 2020, a total of 9.50 million takeaway riders increased their income through the Meituan platform, and Meituan spent as much as 48.692 billion yuan on food and beverage riders. In comparison, Meituan’s total revenue was 114.795 billion yuan, and the commission income brought by the food and beverage takeaway business was 58.592 billion yuan.

But 80% may not be the limit. In 2021, various policies and trends show that the social security issue of takeaway riders is receiving more and more attention from regulators. For example, in July 2021, the State Administration for Market Supervision and other seven departments jointly issued the "Opinions", which set out requirements for seven aspects such as the labor income and social security of takeaway deliverymen.

How much money does Meituan have to pay for social security for nearly 10 million riders? Radar Finance once calculated in the article "Over one million Meituan Ele.me takeaway riders have been forced to become the" boss ", with a conservative calculation of 500 yuan/month, Meituan or a third-party partner needs to bear a monthly social security fee of up to 950 million yuan, and a year is 11.40 billion yuan.

Some industry experts have pointed out that with the further increase in rider costs, Meituan has little room to reduce commissions.

From the data point of view, in the third quarter of 2021, Meituan’s total revenue of food takeaway business was 26.485 billion yuan, but the operating profit was only 876 million yuan, the average profit per order was 0.22 yuan, and the operating profit margin had dropped to 3.3%.

On this basis, Meituan also has to consider the cash flow problem of developing new businesses. At present, the company’s other new businesses except takeaway and to-the-shop wine hotels are in a period of burning money and cultivation, and there is no obvious profit signal. In the third quarter of 2021, the operating loss of new businesses and other divisions has expanded to 10.90 billion yuan. At this time, the cash flow of takeaway business, which has long brought the most revenue to the company, has dropped sharply, which is bound to bring a lot of pressure to the new business end.

However, Jiang Han, a senior researcher at Pangu Think Tank, told Radar Finance that while reducing commissions will put pressure on Meituan’s costs in the short term, in the long run, Meituan’s efforts to improve its ecology will help attract more people and merchants to enter its ecosystem, thereby enhancing Meituan’s value.

After the commission rate for takeout is reduced, can merchants’ profits be improved immediately?

Analysts point out that things may not go as smoothly as imagined. Judging from the past situation, the catering industry has the "three highs" saying that the cost of rent, raw materials and labor accounts for 30%, 40% and 30% respectively. The "roots" of most merchants in the market are still in the offline entity.

"For dine-in merchants, takeaway is an incremental business. Without takeaway business, you have to pay a penny for rent, labor, and raw materials," said a merchant from Sichuan.

Deloitte China related research report shows that after the epidemic broke out, most of the surveyed companies mentioned the pressure on rents and wanted to reduce rents.

"For the catering industry, it is true that the cost of raw materials and rent is very high. Meituan’s approach is helpful, but this help is limited to the takeaway market. The key depends on the catering enterprise’s own operating ability and operating conditions." Jiang Han pointed out.

[Global Network Car Comprehensive Report] On May 31, the much-anticipated new generation of super intelligent electric hybrid SUV Geely Galaxy L7 was officially launched. The new car launched a total of 5 versions, and the official guide price is 138,700-173,700 yuan, which is lower than the market expected price, richer configuration, and more rights and interests. Give consumers sincerity. Users spend more than 100,000 yuan to enjoy 300,000-level "real fragrance" enjoyment.

A new generation of "true fragrance" safety standards

Geely Galaxy L7 is currently the safest electric hybrid SUV

Geely Galaxy believes that car safety is the responsibility of the company. In terms of battery safety, Geely advocates that "no amount can be done too much for safety". The Geely Galaxy L7 inherits the safety gene inherent in Geely’s architecture and is built on the world-class e-CMA architecture + Aegis battery safety system. It is the safest electric hybrid SUV that users can buy today.

The battery is safe, and it can’t be rolled up too much. If others test one, Geely Galaxy L7 will test four. The Aegis battery on Geely Galaxy L7 not only passed the battery needling test recognized as the most difficult to pass in the industry, but also completed the "battery pack seawater corrosion immersion, three-sided drop and heavy impact, and external fire test". The four test standards far exceed the national standard, once again pulling the battery safety to a higher dimension. Therefore, even in the heavy rain on the road, or in the extreme summer when the ground temperature reaches 60 degrees, Geely Galaxy L7 can protect the safety of users in all scenes and all weather.

In addition to battery cells, SHIELD batteries have adopted effective radiation reduction measures for the interior of high-voltage battery packs, high-voltage cables, batteries, electric drives and other systems. This means that Geely Galaxy L7 can keep each passenger away from "electromagnetic radiation" and give children at home a childhood away from radiation.

Car safety is never just about battery safety, but also all-round protection. In the vehicle safety test, Geely Galaxy L7 became the first electric hybrid car in the industry with a positive bottom scraping of the 40km/h vehicle and no damage to the negative impact of the 20km/h vehicle. The new generation of safety standards must not be afraid of "chassis killers". More importantly, Geely Galaxy L7 also conducts exclusive safety development for passengers in different seats, such as the development of airbags for the co-pilot, etc., to bring safety to every family member.

A new generation of "True Fragrance" super electric mixer

The only product on the market that maximizes the advantages of plug-in SUVs, users no longer need to compromise

In the past, the electric hybrid technology on the market was polarized, either pursuing fuel economy or performance. When choosing a car, users always make compromises between fuel economy and performance.

Geely Galaxy L7 believes that the new generation of super electric hybrid, energy saving, performance and handling are indispensable, and it has achieved it.

Geely Galaxy L7 new car is equipped with a "new generation Raytheon Hybrid 8848" power system, which has the confidence of special pet users. In terms of energy saving, the new generation Raytheon Hybrid Engine B-Plus has the highest thermal efficiency of 44.26% of the world’s mass production, with a fuel consumption of only 5.23L (NEDC 4.4L) for 100 kilometers of power loss, and a comprehensive cruising range of 1370km under CLTC conditions.

In terms of performance, Raytheon’s 3-speed variable frequency electric drive DHT Pro is the first intelligent electric drive in the world to achieve P1 + P2 dual motor overclocking drive. The system’s comprehensive maximum power is 287 kW, the comprehensive maximum torque is 535 N · m, the 100-kilometer acceleration is only 6.9s, and it supports ejection start, with a top speed of up to 240km/h.

In terms of handling, the Geely Galaxy L7 is based on a world-class e-CMA architecture, with excellent grip and excellent corner handling, taking into account driving comfort and handling stability.

Geely Galaxy L7 makes up for the previous safety blind spot of hybrid and range extension, whether in urban sections or in high-speed working conditions, truly achieving global non-stall. Compared with other hybrid cars on the market, Geely Galaxy L7 has lower fuel consumption, stronger performance, longer battery life and more reliable driving control.

A new generation of "True Fragrance" technology cockpit

8155 chip and super computing power of 8.10 billion billion times per second are standard in all systems

Geely Galaxy L7 has the only smart love cockpit in the same class, standard 8155 flagship cockpit chip and the dual computing power base of Xingrui Smart Computing Center supported by super cloud computing power of 8.10 billion billion times per second, as well as the Galaxy N OS cockpit operating system, which greatly improves the daily operation and response speed, and realizes the smooth car experience of "second start, second touch, second response". On the hardware of the cockpit, no matter which model version the user chooses, you can get the super intelligent combination of "8155 + super brain + Galaxy N OS".

The new generation of "True Fragrance" technology cockpit must have enough screens and be large enough to respond in seconds and learn. Geely Galaxy L7 comes standard with 10.25-inch instrument + 13.2-inch central control screen + 16.2-inch co-pilot screen with three large screens, which can realize intelligent interaction between the screens. Keyword Spotting speed only takes 0.5 seconds, supports full scene visibility, four-tone zone recognition, and deep continuous dialogue. In contrast, some electric hybrid cars with the intelligence level of the car in the oil car era will give users a rich and exciting intelligent travel experience.

The new generation of "True Fragrance" smart cockpit must be able to be customized. The wallpapers, cards, components and action sheets of the car desktop of Geely Galaxy L7 can be freely defined. For example, users can set the family photo to the desktop, or they can put the most commonly used navigation, music and the most fashionable ecological applications in the most convenient position. In summer, put the seat for ventilation and massage, and in winter, replace it with seat heating, and you can reach it with a touch.

In addition to having hard-core hardware, Geely Galaxy L7 can also pass the global FOAT, making the car often new. The technology cockpit is well-built enough to let users feel the real sense of technology, which is the charm of Geely Galaxy L7.

A new generation of "true fragrance" comfortable experience

Not only for myself, but also for every member of my family

Geely Galaxy L7 has been upgraded in appearance, saying goodbye to the greasy and complex front grille, and creating a refreshing front face of the tram, which is fashionable and pure and more eye-catching. The super long 2785mm wheelbase, the space is spacious and bright enough. Cotton candy comfortable seats, three fragrances, 256-color star ring light curtain ambient lights, and 11 speaker sound systems bring the whole car a full sensory immersion experience of touch, smell, vision and hearing.

The new car is equipped with a standard non-inductive start, which can be powered on immediately after boarding the car, eliminating the need for a slightly redundant start button. The design of the electronic pocket block also makes every shift elegant enough, while bringing more luxury.

The main driver has an independent headrest speaker. When the family is resting, the main driver can turn on the private mode. Only they can hear the navigation sound and music sound, which can not only avoid disturbing the family, but also enjoy their own little world to the fullest.

"True Fragrance" leaps over the level to enjoy the flagship configuration "Pamper the co-pilot" from the million luxury car class. 630mm maximum legroom, the only 16.2-inch giant screen co-pilot screen in the same class. The 115km Starship version model brings the luxury enjoyment of the million-level seat function, and the 4-way electric leg rest seat supports one-click lying flat. The co-pilot’s lover and children can not only lie down and watch blockbusters, but also enjoy functions such as ventilated massage, and experience the comfortable feeling brought by the VIP lounge anytime, anywhere.

In addition to being a super theater, game hall, and KTV for the whole family, Geely Galaxy L7 is a new generation of camping cars. The vehicle is equipped with a super fast charging function as standard, and the vehicle can be charged from 30% to 80% in only half an hour; the external discharge function can support 50w outdoor refrigerator + 100w outdoor lighting + 500w audio + 800w outdoor kettle + 1200w barbecue grill + 800w outdoor kettle to work at the same time.

It is worth mentioning that the Geely Galaxy L7 has been fully ordered online, allowing users to customize their own Geely Galaxy L7 on the Geely Galaxy APP to create a new power car buying experience.

Different from previous hybrid products, Geely Galaxy L7 shows users the infinite yearning for a better life with leapfrog product power and rich comfortable experience, and maximizes their expectations for life. With the official launch of Geely Galaxy L7, the 200,000-level electric hybrid SUV market has finally appeared a better choice for users to no longer have to settle for.

On March 2nd, the delivery ceremony of the first batch of owners of China high-end automobile brand EXEED Starway’s "Smart and Light Luxury Flagship SUV"-Starway Eta Ursae Majoris Chengdu was held in Chengdu Hengfu Starway Experience Center. Twenty Star Road Eta Ursae Majoris car owners gathered with the Chengdu core media to get a close look at the innovative charm of Star Road Eta Ursae Majoris’s "400,000-level wisdom, luxury and flagship" with the theme of "Enjoy Better".

The first batch of car owners in Chengdu, Eta Ursae Majoris, delivered them in a centralized way, and they like to take their cars to the Star Road trip!

On-site, the Avenue of Stars, exclusive car owners’ sign-in, the band’s dynamic interpretation, and taking photos with their cars … The handover ceremony of the first car owners in Chengdu, Eta Ursae Majoris was grand and lively!

Xue Xiaobin, director of West China Theater of Xingtu Automobile, said at the delivery ceremony that "Xingtu Eta Ursae Majoris is the first strategic model in the era of Xingtu brand 2.0, and it is a model with a product value of 400,000, which is comparable to the joint venture luxury SUV brand. Thanks to all the iron powder on site for choosing Xingtu and Eta Ursae Majoris! Eta Ursae Majoris is bound to lead everyone to a better future. ".

Speech by Xue Xiaobin, Director of West China Theater of Xingtu Automobile

At the delivery ceremony, Eta Ursae Majoris product lecturer He Xingchen once again emphasized the "gold content" of Starway Eta Ursae Majoris’s products. As a brand-new three-good SUV model of Chery Group, Starway Eta Ursae Majoris has achieved three firsts: the first product of scientific research achievements in Eta Ursae Majoris 2025 laboratory, the first product born in M3X Mars Architecture 2.0, and the first model put into production in Qingdao Super Smart Factory ". 、

Under the witness of all the guests, Cheng Xiuqiang, sales director of Star Road West China Theater, and Deng Peng, general manager of Chengdu Hengfu Star Road Experience Center, delivered flowers and exclusive delivery gifts to the first batch of 20 car owners. The first owners of Star Road in Chengdu, Eta Ursae Majoris officially started the good times of Star Road!

It is worth mentioning that two representatives of Eta Ursae Majoris car owners took the stage to talk about their vision, and shared their strong recognition of Starway Eta Ursae Majoris’s product strength comparable to that of 400,000-class joint venture luxury SUV. With the wonderful interpretation of the live band, the atmosphere at the scene was once pushed to a climax.

Outside Chengdu Hengfu Star Road Experience Center, 20 brand-new Star Road Eta Ursae Majoris are ready to go. Under the witness of all the guests at the scene, accompanied by a loud salute, 20 new car owners drove the Star Road Eta Ursae Majoris out of the park in turn. The neat motorcade attracted many eyes at the scene, and the sense of ceremony was once full! At this point, the delivery ceremony of the first batch of owners of Star Road Eta Ursae Majoris Chengdu came to a successful conclusion.

With the delivery of the first batch of Eta Ursae Majoris owners of Starway in Chengdu, more and more users will join the big family of Starway in the future, and enjoy the infinite beauty brought by this "smart and luxurious flagship SUV"-Starway Eta Ursae Majoris, so that wherever they go, they will all be Starway.

Light up the "light" in users’ hearts, and Star Road Eta Ursae Majoris will achieve the light of the national tide in the new era!

With the advanced, luxurious and technology-aware "Aesthetics of Light" design language, Starway Eta Ursae Majoris won the 2022 American IDA International Design Gold Award, becoming the first fuel SUV model of a local brand in China to win this honor. On the front face, the borderless middle net of Star Window is matched with X-type starship daytime running lights on both sides, which makes the front face very avant-garde. The car side design subverts the inherent impression of the traditional SUV. With the maximum width-height ratio of 1.149, the design of the cockpit sliding roof and the spoiler of the fighter tail, it has created a fighting atmosphere and dynamic style that is as shocking as a sports car. The design of Xinghe taillight contains mystery, and it has an intelligent light system that can rhythm with the music played in the car. Coupled with the design of the star ring welcome lamp blanket with a full sense of ceremony, it creates a sense of honor and ceremony when getting on and off.

The length, width and height of the new car are 4781 mm *1920 mm *1671mm respectively, and the wheelbase is 2815mm. The size of the leapfrog body gives all the staff a wide and comfortable seating space. In a spacious space, the NAPPA leather interstellar travel seat has a delicate texture and comfortable sitting feeling comparable to that of a high-end sofa. The front seat integrates functions such as ventilation/heating, electrically adjustable leg rest, headrest sound, etc., and the co-driver position is additionally provided with an electric foot rest and five modes of back pneumatic massage. The electric stepless adjustable backrest angle of 7 and independent fresh air system make every occupant find the most comfortable place to belong.

As the first model of "Lion Eco-2023", Starway Eta Ursae Majoris is an example of its peers in four dimensions: architecture, hardware, audio-visual and intelligent driving. With the support of Qualcomm Snapdragon 8155 smart chip+Xiongshi Zhiyun 5.0 gold combination, Starway Eta Ursae Majoris can easily realize the operations such as quick start of the vehicle in 3 seconds, identification in 2 seconds, continuous processing of more than 20 instructions in 30 seconds, and the ultra-fast computing processing ability eliminates waiting. 24.6-inch curved screen design, brand-new HMI 5.0 UI visual interaction, super ID and Xunfei voice engine and other configurations bring more caring. The 50-inch imaging AR-HUD function further enhances the user’s driving experience. In terms of intelligent driving configuration, the new car will also be equipped with high-heat functions such as AVP autonomous parking service and NOC high-speed pilot intelligent driving.

The new flying fish super-sensing chassis with CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system, intelligent brake-by-wire system and other advanced functions as the core will bring the new car a "flying fish"-like free leap and elegant sliding posture in all road conditions and all-scene environment, and at the same time achieve the ultimate balance of comfort, control and safety in dynamic performance. The new car is equipped with a high-efficiency power system with a 2.0TGDI turbocharged engine and a 7-speed wet dual-clutch gearbox. Among them, the 2.0TGDI turbocharged engine has won the title of "Top Ten Engines of China Heart", which can produce a super power output with a maximum power of 192kW and a maximum torque of 400N?m, and the fuel consumption under WLTC conditions is 7.5L/100km.

The safety protection capability of Xingtu Eta Ursae Majoris is also very eye-catching. The new car is built according to the global N-CAP five-star safety standard, equipped with 32 ADAS driving assistance functions, and the car body adopts the new cage-type energy-absorbing space capsule technology, accounting for 85% of the ultra-high-strength steel of the whole car, which can withstand the compression of the 10-ton car body. The unique design of "six energy-absorbing boxes and three-layer force transmission paths" can better absorb and distribute the impact and energy generated by the collision.

Buy Star Road Eta Ursae Majoris now, and you can enjoy seven star enjoyment rights:

Hui Xingli: You can enjoy a discount of up to 10,000 yuan when buying a car by loan;

Huanxingli: enjoy a subsidy of 10,000 yuan for replacement;

Provincial Star Ceremony: Free basic maintenance for the first car owner for 6 times in 3 years (including the first insurance);

Yuexingli: Free basic traffic for life (first car owner) and free entertainment traffic for 3 years (10G/ month).

An Xingli: the first owner’s lifetime warranty for the whole vehicle

Star ceremony: the first car owner’s life-long free road rescue

Yao Xingli: The Premium Edition (including four-wheel drive) will be presented with a coral red leather seat interior worth 5,000 yuan (as of April 30th).

　　 On March 23, BYD’s grey and light interior of Han Sky was officially listed. Its price and configuration have not changed, and an interior color named "Sky Grey" has been added. The grey-light interior of Sky will first be installed in the distinguished model of Han EV(| Inquiry) with long battery life, and consumers can choose it for free. Other models of the Han series will also add the gray-light interior option of the sky later.

　　 At the beginning of listing, BYD Han series models all came standard with brown interior, and only the top version models can be equipped with red interior. Although the brown and red colors used by BYD Han are quite eye-catching, consumers’ preferences are diversified after all, and it is difficult to satisfy most consumers with these two colors. On the other hand, many surveys show that China consumers actually prefer light-colored interiors represented by beige. Therefore, it has become an urgent problem for BYD to increase the interior color, especially the light interior color.

　　 BYD Han’s grey light interior of the sky was born to solve this problem. Although its name is "sky ash", its actual look and feel is more like beige. The front and rear seats, the instrument panel and the lower half of the door panel all adopt this new color, while the rest remain dark, forming a double-color effect in the interior.

After the grey sky, BYD will also add more interior colors including blue to the Han series models, so you may wish to look forward to it.

　　Editor’s comment: BYD Han series models have strong product strength and continue to sell well at present. After adding the gray and light interior of the sky, I believe that BYD Han series models can attract more consumers.