标签归档 西安夜网论坛

通过admin

News of the car circle on March 23: BYD’s cloud system will be released soon.

[industry]

BYD’s cloud system will be released soon, or it is a new chassis technology.

Today, BYD announced that a brand-new cloud chariot system will be released soon. As a matter of fact, BYD just registered the trademark "Yú n ni ǐ n" a few days ago. According to relevant sources, the trademark may be a brand-new technology of BYD, and the vertical intelligent integration of new energy vehicles is a heavy technology developed by BYD.

News of the car circle on March 23: BYD's cloud system will be released soon.

All models in the world will be upgraded to the new advanced intelligent driving version of HarmonyOS 3 M5.

Today, Huawei announced that all models in the world will be upgraded to HarmonyOS 3. HarmonyOS 3 has been upgraded in terms of user interaction, intelligent interconnection, situational intelligence and security privacy, bringing functions such as super desktop, PC collaboration, intelligent car search, small art reminder, small art wake-up free and HUD height adaptive adjustment, and adding the privacy mode of the main driver to protect the information security of users. In addition, it was also announced that Huawei’s advanced intelligent driving version of the M5 and M5 EV will be officially released in April, and will officially meet with you at the Shanghai Auto Show.

The Great Wall Euler and Salon were integrated, and the Mechanosaurus settled in the Euler community.

A few days ago, Great Wall Motor announced that its two new energy brands, Euler and Salon, were officially integrated. The model of Great Wall Salon, Mechelon, has settled in the Euler community, which will be displayed in the Euler App, and the Mechelon Zone is also launched in the App. Last December, Great Wall Motor announced that it would adjust its brand organizational structure, in which Euler merged with the management teams of Salon, Weipai and Tanks, and Wen Fei, CEO of Salon brand, served as CEO of Salon and Euler. Previously, Great Wall Motor had six sub-brands: Haval, Great Wall Pickup, Wei Brand, Tank, Euler and Salon. Among them, Euler and Salon are two pure electric brands.

Dell China sued Weimar Automobile for disputes over sales contracts.

Tianyancha App shows that recently, Dell (China) Co., Ltd. and Weimar Automobile Technology Group Co., Ltd. and Suzhou Weimar Smart Travel Technology Co., Ltd. have newly added opening notices. The cause of the case is a sales contract dispute, and the plaintiff is Dell Company. The case will be heard in the Huli District People’s Court of Xiamen on April 18.

[product]

The new Mercedes-Benz S-Class is listed at 962,600 yuan.

The new Mercedes-Benz S-Class has been officially launched, with an official guide price of 962,600 yuan. The new Mercedes-Benz S-Class has only exhibited three models in official website, namely S400 L business model, S400 L luxury model and S 450 L 4MATIC, and the S 500 L 4MATIC model with 3.0T engine will no longer be supplied. It is worth mentioning that the guide price of the new Mercedes-Benz S-Class has increased, in which the price of the S400 L business model has been adjusted from 947,200 yuan to 962,600 yuan, the price of the S400 L luxury model has been changed from 1,078,500 yuan to 1,106,800 yuan, and the guide price of the S 450 L 4MATIC has been raised from 1,284,500 yuan to 1,302,600 yuan.

News of the car circle on March 23: BYD's cloud system will be released soon.

Geely’s brand-new SUV is named Bo Yue COOL with 1.5T four-cylinder power.

Today, Geely Automobile announced the brand-new SUV named Bo Yue COOL and released its official map, which further enriched the product matrix of Bo Yue family. The new car adopts the design style of sports SUV and is equipped with a 1.5T engine. It will be pre-sold in April this year and is expected to go on sale in the first half of this year.

News of the car circle on March 23: BYD's cloud system will be released soon.

Toyota New Lei Ling launched the cockpit upgrade/take the fifth generation hybrid system today.

On March 23, Automotive Information Network learned from GAC Toyota that its new Lei Ling will be officially launched tonight. As a modified model, the new car has undergone a slight modification in appearance, and the interior intelligence and configuration have been strengthened. In terms of power, the new Lei Ling is equipped with the fifth-generation intelligent electric hybrid twin-engine technology, which improves the output power and reduces the fuel consumption.

News of the car circle on March 23: BYD's cloud system will be released soon.

The first appearance of Krypton X interior will be listed on April 12th.

The third product of Extreme Krypton, Extreme Krypton X, announced the interior for the first time today. The product design is created by the global team led by Stefan Sielaff. Young designers from different fields inject their own understanding of the new luxury of the city into Krypton X, creating new possibilities for urban travel.

News of the car circle on March 23: BYD's cloud system will be released soon.

通过admin

Starway Eta Ursae Majoris received the highest rating from IVISTA.

  The latest issue of IVISTA China Smart Car Index has been released recently. With 400,000-level scientific and technological intelligence, Xingtu Eta Ursae Majoris stood out in the evaluation of popular vehicles, and obtained the highest rating of G-level excellent in intelligent driving, intelligent safety and intelligent interactive testing, which once again explained the strength of Xingtu Eta Ursae Majoris as a benchmark SUV with the strongest quality-price ratio of 200,000.

Starway Eta Ursae Majoris received the highest rating from IVISTA _fororder_image001.

  Intelligent driving assists the new forces even better.

  Driven by the wave of electrification and intelligence, the automobile market structure and brand class formed in the traditional fuel vehicle era are being broken. With the help of first-Mover advantage and technology accumulation, independent brands have risen rapidly from another horizon and "broken into" the luxury car market. Among them, Xingtu Automobile is an outstanding representative of its own brand, and now it has proved the luxury strength of its own products through IVISTA China Smart Car Index.

Starway Eta Ursae Majoris received the highest rating from IVISTA _fororder_image002.

  IVISTA China Smart Car Index has extremely high reference value. It is the world’s first fair, just, professional and authoritative testing and evaluation system for consumers’ intelligent networked third-party professional institutions. This system not only comprehensively evaluates the hardware and software performance of smart cars, but also pays attention to user experience and safety. It is the most realistic evaluation system in the field of intelligence. Its intelligent driving test project evaluation includes driving assistance system test, navigation intelligent driving system test and so on. Star Road Eta Ursae Majoris is equipped with L2.9 intelligent assisted driving. Under the test scene of expressway, with excellent single lane longitudinal and lateral control ability, it can realize autonomous driving with safe distance, and even if there is traffic jam in front, it can slow down calmly and improve driving safety.

  IVISTA’s overall evaluation of Eta Ursae Majoris is that the vehicle’s one-lane longitudinal control ability is good; One-lane lateral control ability, excellent performance in the middle lane driving scene; One-way vertical and horizontal control ability The scene of straight driving into the corner performed well.

Star Road Eta Ursae Majoris received the highest rating from IVISTA _fororder_image003.

  Aiming at driving safety, the intelligent safety test project mainly evaluates the functions such as automatic emergency braking and lane assistance, and tests the active safety control ability of automobiles. Eta Ursae Majoris got full marks in the test of vehicle-to-vehicle automatic emergency braking system and lane auxiliary system, which can greatly avoid traffic accidents. The overall evaluation of IVISTA is that the vehicle-to-vehicle automatic emergency braking system (AEB C2C) of this model has excellent performance; Automatic emergency braking system for pedestrians and cyclists (AEB VRU) performs well; Lane Assist System (LSS) performed well; Standard lane assist system; The DOW function of SSS is excellent. It is worth mentioning that intelligent driving assistance was originally the strength of the new forces, but Eta Ursae Majoris, as a fuel vehicle, has also achieved the top stream in this field. AEB is mainly an active safety system for pedestrians "ghost probes" and electric bicycles crossing the road. In the test, Starway Eta Ursae Majoris also performed well in emergencies such as pedestrians and bicycles crossing suddenly, and it can quickly predict and brake urgently, which fully shows that Starway Automobile attaches importance to the safety of daily vehicles and greatly enhances the driving confidence of users.

  Judging from Eta Ursae Majoris’s perfect score, its 27-year-old accumulated technical strength is really beyond the reach of the new car-making forces. Star Road’s active safety system gives consumers a real safety experience, enhances the comprehensive safety of users and other traffic participants, and truly enables users to enjoy better intelligent driving assistance than the new forces on fuel vehicles. At the same time, Eta Ursae Majoris also meets the expectations of users for a luxury brand model.

  The comprehensive product strength far exceeds the same price.

  At present, the traditional joint venture luxury brand where BBA is located is constantly being impacted by the new energy of its own brand. On the one hand, the transformation speed of traditional luxury brands is slow, and on the other hand, consumers’ requirements for vehicle intelligence are constantly improving. The traditional luxury brand fuel vehicles have not kept up with the expectations of young people in terms of intelligence.

Starway Eta Ursae Majoris received the highest rating from IVISTA _fororder_image004.

  Intelligent cockpit is the focus of development, design and differentiated competition in the automobile industry at present, and the degree of brand volume of major automobile enterprises is very high. As a high-end model facing the new era, Starway Eta Ursae Majoris not only makes the most important active safety system to the extreme, but also keeps pace with the times in terms of cockpit intelligence, which brings the performance of not losing new forces. In the evaluation process of IVISTA, Starway Eta Ursae Majoris performed well in intelligent interactive testing, especially in voice interaction and touch screen interaction. According to IVISTA’s evaluation, Starway Eta Ursae Majoris’s voice interactive wake-up performance is excellent, and it can recognize and respond to most voice commands, providing users with a more intelligent and convenient interactive experience.

Starway Eta Ursae Majoris received the highest rating from IVISTA _fororder_image005.

  The reason why Starway Eta Ursae Majoris can achieve such excellent performance is mainly because it is equipped with the leading EEA4.0 electronic and electrical architecture, and the car is equipped with Qualcomm 8155 chip and Gigabit Ethernet architecture. The efficient operation speed ensures that all kinds of instructions can be quickly received by the system. The original application of Lion Lion Ecology 5.0 covers the current mainstream needs. In the aspect of voice control, Starway Eta Ursae Majoris and Iflytek cooperated with engine language technology, which can process more than 20 consecutive instructions in 30 seconds, control 28 categories and 429 functions, and truly realize all-round intelligent control. This is also the key factor why Yao Guangneng performed well in IVISTA intelligent interactive testing.

  In addition to outstanding intelligent performance, Eta Ursae Majoris has integrated Chery’s technology accumulation for more than 27 years, such as M3X Mars architecture 2.0, brand-new flying fish super-sensing chassis, CDC electromagnetic suspension, all-scene intelligent four-wheel drive system, all-terrain technology and freewheeling steering system, etc. These technologies can hardly be matched by self-owned brand medium-sized SUVs starting from 150,000 yuan, thus creating the strongest quality-price ratio of 200,000 class in Eta Ursae Majoris.

  The strength of the strongest price-quality ratio at the same level keeps Eta Ursae Majoris’s sales going up. At present, the monthly sales volume of Eta Ursae Majoris is stable at about 5,000 vehicles, accounting for 40% of the total sales volume of Starway brand. Eta Ursae Majoris’s outstanding performance has also played a key role in Starway’s brand and user strategy. Moreover, the average selling price of Xingtu bicycles has also been increasing, reaching 172,000 yuan at present, which has brought many benefits to Xingtu’s brand and users. According to statistics, Eta Ursae Majoris’s main sales version is the four-wheel drive version, accounting for 67%, which further lowers the entry threshold of four-wheel drive models in the 200,000-yuan SUV market and truly realizes luxury equality.

  In the past, the luxury car market was basically occupied by foreign car companies, and most independent brands could only compete for "cakes" in the low-end market below 150,000 yuan. Nowadays, with the deepening of electrification and intelligent transformation, independent brands have begun to launch a collective offensive to the high-end market with the help of first-Mover advantage and technology accumulation. The average selling price of high-end models of some independent brands has exceeded 300,000 yuan, and some even exceeded one million yuan, reaching a height that independent brands can’t reach in the era of fuel vehicles.

Starway Eta Ursae Majoris received the highest rating from IVISTA _fororder_image006.

  It is driven by the strong market traction formed by the wave of electrification and intelligence that the automobile market pattern and brand class formed in the era of traditional fuel vehicles began to be broken. Since the brand was released in 2018, the first model went on the market in 2019. As a high-end brand of Chery Group, Xingtu is younger than some new forces, but it has become the first echelon of independent luxury brands with its good product strength and kind price. Xingtu brand sold 125,521 vehicles last year, up 134.9% year-on-year, accounting for 6.67% of the total sales, exceeding the sales target of 80,000 vehicles set at the beginning of the year.

Starway Eta Ursae Majoris received the highest rating from IVISTA _fororder_image007.

  Under the new situation, the competition in the automobile market is no longer a simple product-level collision, but an industrial ecological game and collision. Only when the brand goes up, the market goes outward, the technical products go to the future and the industry goes to the whole value chain can car companies consolidate their competitiveness, expand their service scenarios and realize the value jump. With its excellent intelligent technology and excellent performance, Xingtu Eta Ursae Majoris won the five-star evaluation and G-class highest rating of China Smart Car Index, which is undoubtedly a high recognition of its technical strength and performance, and also an affirmation of Xingtu Automobile’s persistence in long-term.

  In 2024, Starway will also enter the era of super-comfortable new energy in an all-round way, and adhere to the "four-way development" business policy of brand going up, market going outward, technology and products going into the future, and industry going to the whole value chain. I believe that Starway cars adhering to the long-term doctrine will also open a new chapter in electrification and intelligent competition. (Source: Qi Ruixingtu)

通过admin

BYD was investigated by an organization: BYD sold 207,080 vehicles in March 2023, including 206,089 passenger vehicles (with survey questions and answers).

  () The Record Form of Investor Relations Activities was released on April 13th, and the company was investigated by an institution on April 13th, 2023. The institution type is a fund company. The main contents of investor relations activities are introduced:

  Q: How is BYD’s commercial vehicle progressing?

  A: On April 6th, BYD and its Korean partner GS Company held a T4K listing conference to help build a local green and civilized city. T4K is a pure electric 1t light truck model jointly invested and developed by BYD and GS Company, which combines BYD’s technical accumulation in the commercial vehicle field for many years and the unique needs of the Korean market. In terms of performance and safety, it has the ultimate product strength, and through the humanized design with exquisite details, it meets the needs of users for comfort, driving performance and safety to the greatest extent. The whole vehicle has high safety and strong sense of technology, which deeply enhances the driving experience and better provides South Korea with new ideas for new energy and green transportation solutions.

  Q: Please introduce BYD’s design concept?

  A: Since Wangwang brand appeared, its subversive core technology has been widely concerned, and the discussion has always been hot. At the same time, highly recognizable product design has also received great attention. Looking up at the car design inspiration comes from the universe, which is a space that contains infinite time, energy and emotion. The place leading to this space is called "dimension door", which is the most recognizable part of looking up to the brand-new family visual identity of the car, hoping to bring a brand-new visual experience to users. Looking up at the front face design of U8 is the most recognizable part of modeling. Dimension door family design language is integrated. A large area of front and rear lighting design creates a visually full sense of volume. Headlight lines outline the image of dimension door, presenting the ultimate sense of science and technology and futurity. Driving outdoors in the wilderness and in urban traffic shows its recognition. The local light-emitting unit follows the lattice air intake grille, and the diamond light particles are regularly arranged, which changes the gorgeous lighting effects in the scenes of unlocking and welcoming guests, so that every departure is full of ritual.

  Q: Please introduce the highlights of BYD’s cloud technology?

  A: On April 10th, BYD released a new energy-specific intelligent body control system-Yunqi. The intelligent body control system of Yunqi is developed by BYD, which also indicates that BYD has become a China automobile enterprise that can independently master the intelligent body control system. The product matrix of Yunqi includes Yunqi -C, Yunqi -A, Yunqi -P and other products, which will greatly enhance the driving experience of consumers from the dimensions of comfort, control, safety and off-road. Yunbi can effectively restrain the change of body posture, greatly reduce the risk of vehicle rollover and reduce the sitting displacement of drivers and passengers. At the same time, the cloud chariot system can effectively protect the car body under complex road conditions such as snow, mud and water, avoid the collision damage of the whole car caused by terrain, improve the comfort and safety of driving, and realize the double protection of people and cars.

  Q: What’s the feedback from BYD Seals?

  A: Since its listing, BYD Seal has become an explosive model in the sports market with its excellent quality and leading strength. As the world’s first production car equipped with CTB battery body integration technology, Seal is not only BYD’s practical exploration of the next generation of electric vehicles, but also the realization of its innovative technology in products, and it is also BYD’s masterpiece in the advanced technology field of electric vehicles. On April 7th, the third CCTV "China Automobile Fengyun Festival" came to a perfect conclusion, and BYD seal, a marine leopard, won the highest award "Jury Award" and became the biggest winner of this "Festival". This award is not only a high recognition of BYD Seals, but also an authoritative hardcore endorsement comparable to the purchase guide.

  Q: What was the sales volume of BYD and Tengshi brand in March?

  A: BYD sold 207,080 vehicles in March 2023, including 206,089 passenger cars. BYD Tengshi D9 ranked first in the "Sales List of New Energy Luxury MPVs with an average transaction price of 415,000" for three consecutive months with a score of 10,398 units (up 42% from the previous month), and continued to consolidate its position as a "new benchmark for the value of new energy luxury MPVs in China" with a sustained and steady leading posture. BYD Co., Ltd. is mainly engaged in automobile business, mobile phone parts and assembly business, rechargeable battery and photovoltaic business, including new energy vehicles and traditional fuel vehicles, and actively expands the business field of urban rail transit. The company’s main products are rechargeable batteries and photovoltaics, mobile phone components and assembly, automobiles and related products. BYD’s leading position in the global new energy vehicle field. In 2019, BYD’s new energy vehicle product structure was further improved, and its sales volume still ranked among the top in the world.

  Details of participating institutions are as follows:

Name of participating unit Category of participating units Name of participants Agricultural bank of China Huili fund Fund company Zuo Tengfei, Xing Junliang, Wei Gang

通过admin

BYD: The product matrix of Yunqi includes Yunqi -C, Yunqi -A, Yunqi -P and other products, which will greatly enhance the driving experience of consumers from the dimensions of comfort, handling, safe

  () Financial Research Center on March 13th, some investors asked () about the test drive of various types of new energy vehicles produced by your company. Without exception, the chassis was very loose and collapsed, shaking like sailing. The chassis of the company’s models can’t compare with Volkswagen at all. What is your company’s chassis technology research and development plan? Secondly, most people feedback that the green car is carsick, and the company’s models are not listed. How does the company deal with it?

  The company replied that hello investors ~ BYD has been adhering to technological innovation to meet people’s longing for a better life, continuously paying attention to the needs of consumers, and timely launching products that meet the needs. By the end of 2023, the cumulative sales volume of BYD’s new energy vehicles has reached 6.5 million. Thanks to the trust of the majority of car owners, we also welcome objective, fair and impartial evaluation from the public. Briefly share the company’s progress in chassis technology research and development: On April 10, 2023, BYD released the world’s first new energy exclusive intelligent body control system-Yunqi. The intelligent body control system of Yunqi was developed by BYD, which also marked that BYD became the first China automobile enterprise to master the intelligent body control system independently. The product matrix of Yunqi includes Yunqi -C, Yunqi -A, Yunqi -P and other products, which will greatly enhance the driving experience of consumers from the dimensions of comfort, control, safety and off-road. At present, the research on vertical direction control of car body in the industry mainly starts with a single technology or a single hardware. BYD took the lead in coming up with a systematic solution for the vertical direction of the vehicle, and inserted the wings of electrification and intelligence for the vertical control of the vehicle body. Yunnian -C intelligent damping body control system realizes the perfect compatibility of vehicle comfort and sportiness. Yunqi -A intelligent air body control system makes the whole vehicle have the ultimate comfort, support and passability, and sets a new benchmark for luxury. Yunqi -P intelligent hydraulic body control system can realize super-high lift, four-wheel linkage, camping adjustment and other super-strong off-road functions, and shape a new peak of luxury off-road in the world. The launch of Yunqi is another breakthrough of BYD’s safety technology after blade battery, CTB and Easy Sifang. Starting from the systematic control of the vertical direction of the whole vehicle, Yunxiao realizes the safety of dimension upgrading. Yunbi can effectively restrain the change of body posture, greatly reduce the risk of vehicle rollover and reduce the sitting displacement of drivers and passengers. At the same time, the cloud chariot system can effectively protect the car body under complex road conditions such as snow, mud and water, avoid the collision damage of the whole car caused by terrain, improve the comfort and safety of driving, and realize the double protection of people and cars. I also hope that you can experience more and give us constructive suggestions.

通过admin

Xpeng Motors XNGP has no plans to drive the second batch of cities to open public beta.

[Global Network Technology Comprehensive Report] On December 14th, according to the official announcement of Xpeng Motors, XNGP’s urban navigation-assisted driving has supported 25 cities since the new version of OTA-XMART OS 4.4.0 was fully opened on November 28th.

Xpeng Motors also announced that the second batch of 27 cities will be opened soon. From now on, the public beta of Xmart OS 4.5.0 will be opened to the users applying for Xiaopeng G9 and Tucki P7i, and Tucki G6 will also open the public beta on December 18th.

It is said that this update is mainly aimed at improving the experience of covering cities without high-precision maps, including high-speed, urban expressways, urban roads and other scenes.

通过admin

The 22-year-old female anchor with goods was killed in the live broadcast! Doctor: I’m too excited.

Ms. Xu, a 22-year-old female anchor in Changsha, broadcasts live every day until 11: 30 in the evening. A month ago, in a live broadcast, she suddenlyChest pain and chest tightnessAccompanied by colleagues, he came to the emergency department of the hospital and was diagnosed as the right side.Spontaneous hydropneumothorax. The cause of sudden chest pain is because the mood is tooexcite, lead toPulmonary bullae rupture.


The patient, Ms. Xu, said that she was more excited and louder when she brought the goods live on the same day. When communicating with fans, symptoms of chest pain and dyspnea suddenly appeared.


After detailed examination, Ms. Xu was diagnosed as spontaneous pneumothorax on the right side, and the doctor immediately performed emergency surgery for her. Five days after the operation, Ms. Xu recovered and was discharged. When I came to the hospital for review, the results showed that Ms. Xu was fine.



According to the doctor, there is no gas in the chest of a normal person, but gas is in the lungs. This kind of spontaneous pneumothorax is because after the pleural rupture, the gas runs into the chest cavity. The gas in the chest compresses the lungs and eventually causes pain. Severe patients may even have chest tightness and dyspnea.


From this picture, we can see that the black part of the patient’s side is all qi, which is basically compressed by 60%, and the lung is compressed to this shape.


The doctor said that because the patient Ms. Xu’s nutrition itself is not very good, she likes to go on a diet, and her nutritional intake is usually insufficient. Another one is the anchor, so the rest is not very regular, and the physique is relatively weak. Therefore, it is easy for patients to induce pneumothorax in this relatively weak situation. In addition, sudden exertion can easily induce alveolar rupture to form pneumothorax.


According to the doctor, from the clinical experience, the onset age of spontaneous pneumothorax is mostly between 15 and 28 years old. Singing loudly, coughing violently or exercising violently are all incentives. The clinical manifestations of spontaneous pneumothorax mainly include sudden chest pain, chest tightness, dyspnea and irritating cough. If these symptoms appear, it is best to go to the hospital for examination immediately.

通过admin

Enlightenment from Eight online celebrity Cities’ Going Out of Circle

picture

Text: Ren Zeping team

guide reading

Go to Xi ‘an to experience the "broken bowl of wine" in Yongxingfang, Chongqing to take the "magic light rail" through the building, Changsha to visit Orange Island, Chengdu to see giant pandas, Zibo to have a barbecue, and Harbin to experience the world of ice and snow.……。 In recent years, with the help of new media platforms such as graphic platform, short video and video, more and more cities have created a unique urban "online celebrity" label, which has successfully circled and attracted tourists from all over the country to punch in, which has promoted urban tourism and service industry and injected new kinetic energy into urban development.

With the help of the Internet, online celebrity cities have become popular wave after wave, and combing the reasons why these online celebrity cities are out of the circle can be summarized into three points:First, it has profound urban heritage and unique cultural and natural resources; The second is to grasp the media with the characteristics of each era and create a unique city IP and city label; Third, local governments give strong support to build a public service-oriented government and win good word-of-mouth communication.

Summary: resource+communication+service, trinity, this is the victory of service-oriented government.

catalogue

1 China’s eight major online celebrity cities

1.1 Changsha: Red Culture Punch Resort,Low housing prices and low cost of living, new consumption is active.

1.2Chengdu: A Land of Abundance with Slow Rhythm and Fireworks.

1.3 Hangzhou: "the capital of new e-commerce", "the city of live e-commerce" and "the first city of digital economy"

1.4 Suzhou: "the strongest prefecture-level city in China", the integration of traditional culture and modern consumption, and the rise of cultural and creative brands.

1.5Chongqing:"City of Tik Tok", "Capital of Cyberpunk" and unique mountain city scenery.

1.6 Zibo: "Three-piece set of soul barbecue" and "barbecue with temperature"

1.7 Harbin: "Hogwarts Harbin Branch", "Frozen Pear Setting" and "Pleasing Market Style" are designed for people.

1.8 Xi ‘an: Millennium ancient capital, Yongxingfang "throwing wine bowls" and "Datang city that never sleeps".

2 Why are online celebrity cities out of the circle?

3 online celebrity City Out of Circle Enlightenment

main body

oneEight online celebrity cities in China.

1.1Changsha: a red cultural punching resort, with low housing prices and living costs, and active new consumption.

Changsha’s going out of the circle benefited from the early entertainment propaganda, the strong economic growth, the emergence of new consumer brands under the background of the national tide, and the government’s reasonable regulation of housing prices. On this basis, it is expected that Changsha will become a city of online celebrity by superimposing the prevalence of punch-in tourism in online celebrity in the era of mobile Internet.

Changsha, a city with a history of more than 4,000 years, is rich in cultural details and heritage.Changsha’s road to online celebrity’s city circle can be traced back to around 2000. Hunan Satellite TV created a series of entertainment variety shows such as Happy Camp, which enhanced Changsha’s popularity in the country.

In 2017, Changsha became the "GDP trillion city club" for the first time, achieving a GDP of 10,535.5 trillion yuan; In the same year, the 2017 China Night Economy and Industry Report was released, and Changsha’s night consumption developed rapidly, surpassing the first-tier cities.Around 2017, Modern China Tea Shop, Wenheyou and other local "New Country Tide" brands came out of the circle, attracting young people from all over the country to travel and punch in through the IP effect of online celebrity.

In 2018, Changsha was rated as a new first-tier city by the media, and the label of economically strong city received widespread attention.In 2019, the documentary "Guarding the Liberation of the West" exploded in bilibili, which made more young people know about Changsha.

In 2021, with the increasing popularity of the topic of "Escape from the North to Guangzhou", Changsha was once again widely concerned and discussed because of its low housing prices and low cost of living.In 2022, the ratio of house price to income in Changsha was 8.9, which was significantly lower among key second-tier cities in China and was welcomed by young people.

picture

picture

picture

1.2Chengdu: A Land of Abundance with Slow Rhythm and Fireworks.

The profound historical and cultural atmosphere, unique food, fireworks atmosphere and slow-paced life scenes have shaped Chengdu’s unique urban IP. In addition, it is also the key to help Chengdu become a city of online celebrity by grasping the trend of the times and actively marketing with traditional media such as magazines, films, songs and short videos, and self-media and new media.

Chengdu is one of the earliest cities in online celebrity, and its road to online celebrity can be traced back to around 2000. In the traditional media era, Chengdu used magazines and promotional films such as New Weekly, City Pictorial, chinese national geography and Impression of Chengdu to market its city image."Chengdu, a city that doesn’t want to leave when it comes!"Become a widely circulated slogan.

In 2011, "Kung Fu Panda 2" was released all over the world, and the Chengdu elements implanted in the film made more people know and know about the city, which enhanced the image and influence of Chengdu. In 2017, Zhao Lei’s "Chengdu" spread all over the country, "Go to the end of Yulin Road and sit at the door of the pub …", and Yulin Road and the pub became the symbol of punching in Chengdu.

With the rise of the short video social platform, Chengdu publicizes the distinctive Chengdu cuisine, the fireworks-filled streets, the bustling Chunxi Road, the trendy street shooting in Taikooli, the "pub" at night and the giant panda in the panda base through short videos …,It presents an image of Chengdu with slow rhythm and fireworks, fashion and trendy coexistence.

In 2023,For the eighth year in a row, Chengdu ranks first among the new first-tier cities in the ranking list of urban commercial charm..

picture

picture

picture

1.3 Hangzhou: "the capital of new e-commerce", "the city of live e-commerce" and "the first city of digital economy"

Hangzhou has always been a tourist city with rich historical and cultural resources. In its early years, Hangzhou was a well-known tourist city with "three rivers, two lakes, one mountain and one river". However, the rapid development of Internet economy and e-commerce live broadcast is the real reason for Hangzhou to become a city in online celebrity.

"There is paradise above and Suzhou and Hangzhou below". Hangzhou is located in the north of the southeast coast of China, with a long history, profound cultural heritage and rich tourism resources.In 1999, Alibaba, the largest Internet company in China, was established in Hangzhou.In 2003, Alibaba established Taobao, and China began to enter the Taobao era. In 2008, the first batch of "naughty girls" ignited the e-commerce industry in Hangzhou, and Hangzhou became the "e-commerce capital". In 2013, Taobao live broadcast began to be piloted in Hangzhou, and live e-commerce developed from this point. The first batch of Taobao stores in online celebrity became popular, and the star anchor and the double eleven activities detonated completely pushed live e-commerce to the forefront.

After the G20 Hangzhou Summit in 2016, Hangzhou was officially recognized as the first batch of "digital economy" cities in China.In 2018, Hangzhou’s digital economy core industry revenue was 1,082.4 billion yuan, and it was proposed to build the "first city of digital economy". In 2019, under the industrial agglomeration effect, anchors and live broadcasters from all over the country flocked to Hangzhou, and only Taobao gave birth to 177 anchors with goods exceeding 100 million.

In 2020, a number of anchors with super live broadcast ability were born, making Hangzhou Jiubao the main position of live e-commerce, and Hangzhou gradually became the "city of live e-commerce".In 2022, the three live broadcast platforms "Taobao, Tik Tok and Aauto Quicker" achieved a total sales of 171.4 billion yuan in Hangzhou.

picture

picture

picture

1.4 Suzhou: "the strongest prefecture-level city in China", the integration of traditional culture and modern consumption, and the rise of cultural and creative brands.

Suzhou has become a city in online celebrity. On the one hand, thanks to its outstanding economic performance and strength, its business environment and livable environment have become increasingly superior, and its GDP has long been in the forefront of the country. On the other hand, in recent years, the popularity of Eslite Bookstore in online celebrity has soared, and the hit drama "Everything is Fine" has triggered traffic and topics on the Internet, which has helped Suzhou’s online celebrity attribute to be discovered.

Suzhou, with its prosperous economy since ancient times, is famous for its unique cultural heritage and natural landscape.As a new first-tier city, Suzhou is known as "the strongest prefecture-level city in China" with rapid economic development and strong economic strength.In 2011, Suzhou’s GDP exceeded the trillion mark, reaching 1,050 billion yuan; In 2020, GDP exceeded 2 trillion yuan, reaching 2,017.05 billion yuan, ranking first in the economic volume of major cities in Jiangsu Province.

Since 2013, Suzhou has incorporated innovation drive into its development plan, and through innovation drive, it has transformed from low-end manufacturing to high-end manufacturing, becoming a "global industrial city".Suzhou itself has a profound historical and cultural background and rich tourism resources.In November 2015, Suzhou Eslite Bookstore opened, attracting millions of visitors in just 20 days; In 2018, Eslite Bookstore in Suzhou held more than 5,000 cultural activities, attracting about 200 million visitors. The combination of culture and business made Eslite Bookstore one of the online celebrity labels in Suzhou.

In 2019, the TV series "Everything is Fine" attracted a large number of viewers to punch in Suzhou, the location of the filming. During the May Day holiday, thousands of tourists from all over the country came to Tongdeli No.7 in the drama "Su Jia Lao Zhai" and the "meat eater" restaurant on Pingjiang Road in the drama to visit and punch in for photos, and Suzhou was therefore labeled as an online red city.

picture

picture

picture

1.5 Chongqing: "City of Tik Tok", "Capital of Cyberpunk" and unique mountain city scenery.

The road to online celebrity’s counterattack in Chongqing, first, benefited from the promotion of short video platforms and film and television works, combined with Chongqing’s unique mountain city scenery, to create a city IP exclusive to Chongqing; Second, the Chongqing municipal government actively uses marketing tools, grasps the cusp of the times, effectively promotes and provides satisfactory services to the public, and uses the development of tourism to drive the economy.

Chongqing has always been a famous historical and cultural city in China, with beautiful natural scenery and rich tourism resources.Chongqing’s going out of the circle is inseparable from the promotion and marketing of social media and the rise of short videos.Since 2016, popular film and television works, such as Passing Through Your World, Better Days and Rock-solid, have been selected for shooting in Chongqing, and the unique regional features of Chongqing have left a deep impression on the audience.

In 2018, the Liziba "Crossing the Building" Light Rail, Hongyadong Night Scene, the Wenchuang Garden of Erling No.2 Factory, and the Yangtze River Cableway …, short videos with these labels were widely circulated on major social media platforms. Taking Tik Tok as an example, the total broadcast volume of related videos in Chongqing reached 11.36 billion times, ranking first.According to the White Paper on Short Video and City Image Research, Chongqing was rated as the most popular "City of Tik Tok".

During the May Day holiday in 2018, Chongqing received 17.358 million domestic and foreign tourists, ranking third in the country. During the Dragon Boat Festival, the number of tourists at Hongyadong scenic spot reached 173,500, a year-on-year increase of 143.3%.

In 2019, the Chongqing Municipal Government launched the slogan "Bring the script to Chongqing, and leave other things to me" to provide free co-production services for the crew who came to Chongqing to shoot, and also provide a maximum amount of support of 2 million yuan for the films after the launch.In 2020, Chongqing dominated Chengdu, and the total number of tourists ranked first in the country.

picture

picture

1.6 Zibo: "Three-piece set of soul barbecue" and "barbecue with temperature"

Zibo, an "atypical" online celebrity city, is a unique barbecue food culture tradition in Zibo, which is cheap and good, and diners can enjoy the immersive experience of roasting while eating. On the other hand, the Zibo Municipal Government intervened in time and actively at the initial stage of the incident, guiding all forces to provide good service for tourists, and cooperating with various departments to provide a series of supporting measures for tourists, so that "Zibo Barbecue" became a "barbecue with temperature" and created a "warm", "hospitable" and "temperature" Zibo.

Zibo is located in the middle of Shandong Province, the ancient capital of Qi, the birthplace of Qi culture, and an ancient city with a long history and profound cultural heritage. At the beginning of March, 2023, a video of "College students taking a high-speed train to Zibo" in Tik Tok was played more than 5.25 million times, and it was not unusual to board a hot search. However, the characteristic form of "small furnace burrito" in Zibo barbecue attracted the attention of netizens. On April 8th, the video of Zibo Eight General Market, a fake blogger with millions of fans, was labeled as "reliable consumption", "no cheating" and "comfortable eating in 100 yuan per capita" for Zibo, which gained a wave of goodwill from the whole network. In the following month, more and more tourists came to Zibo to experience the "Zibo Barbecue", and the local government responded quickly with a series of measures: building roads overnight, adding 21 customized bus lines, carrying out food safety inspection, strengthening traffic guidance, releasing the barbecue map of Zibo, and boarding service for cultural and tourist cadres … In addition, in order to give foreign tourists a better experience, Zibo locals spontaneously reduced their "letting customers" behavior, and issued a travel guide for Zibo."Three-piece set of oven cakes with dipping sauce and soul barbecue", the top tourist industry in China in 2023 must belong to Zibo.

picture

picture

1.7 Harbin: "Hogwarts Harbin Branch", "Frozen Pear Setting" and "Pleasing Market Style" are designed for people.

Harbin’s going out of the circle is accidental and inevitable. On the one hand, this ice and snow capital has unique cultural tourism resources and has a strong tourist attraction itself; On the other hand, in the era of social media, the promotion effect of short video platform and online celebrity V has also contributed huge traffic to Harbin’s circle; In addition, the Harbin government’s service attitude of "everything is to meet the needs of tourists first" and the enthusiasm and sincerity of the people have won the reputation of the city and established a three-dimensional image of the city.

Harbin, the capital of ice and snow, is famous for its long history, unique ice and snow culture and ice and snow landscape. On December 18th, 2023, a "refund storm" caused concern. Due to the excessive number of people making reservations, many tourists were forced to "stop at the station" due to the overload of the Ice and Snow World Park, and a large number of tourists demanded to refund their tickets. The park immediately issued a letter to the tourists, sincerely apologizing and promising to rectify it overnight. The attitude of unconditional refund and positive response won the praise of netizens and the praise from the official media. At one time, Harbin tourism rushed to the hot search, which also opened the prelude to Harbin’s circle.

With the increase of tourists from the south, the locals affectionately call them "Southern Potatoes". Since then, in order to make tourists have fun, Harbin has made every effort to meet the needs of tourists: outdoor warm stations, frozen pears, artificial moons in Sophia Cathedral, flying horses stepping on ice, hot air balloons on the Songhua River ice, and carpets on the central street. Netizens continue to share short videos of their travels in Harbin, and the heat of making stalks continues.Harbin, a veteran heavy industrial city in Northeast China, will undoubtedly become the first top stream in the cultural tourism industry in 2024.

According to statistics, during the Spring Festival in 2024, Harbin received a total of 10.093 million tourists, creating a total tourism revenue of 16.42 billion yuan, both reaching historical peaks.

picture

picture

picture

1.8 Xi ‘an: Millennium ancient capital, Yongxingfang "smashing bowls of wine" and "Datang city that never sleeps".

On the one hand, Xi ‘an’s going out of the circle stems from Xi ‘an’s rich historical background and cultural resources as a thousand-year-old capital. The accidental explosion of Yongxingfang’s "bowl of wine" has made Xi ‘an red, and it has also provided new ideas for Xi ‘an’s tourism promotion. On the other hand, Xi ‘an actively uses new media to spread, explore and publicize characteristic food, culture and historical resources, create its unique city IP through cultural innovation, and shape its image as an ancient capital with "national style and national tide".

Xi ‘an, the ancient capital of the 13th Dynasty with a long history and rich cultural resources, has always been a popular tourist city.Xi ‘an, as a city in online celebrity, originated from the explosion of a video of Yongxingfang’s "Bowling Wine" in Tik Tok.In 2018, a shop in Yongxingfang launched a bowl-throwing activity, where tourists bought a bowl of local rice wine and drank it, and then they could throw it on the floor. Some netizens filmed it and sent it to the Tik Tok platform. After seeing the video, more and more netizens came to Xi ‘an to experience a "bowl-throwing wine" and taste the "brush crisp". In 2019, after 90s, the number of short videos played by girls in Xi ‘an dressed in Tang Dynasty costumes standing on a tumbler was as high as 1.7 billion times, and "Miss Tumbler" once again set off a craze in Xi ‘an.

Since then, Xi’ an has created one cultural travel IP after another.In the city that never sleeps, the Tang Dynasty strolled along the "Ancient Poetry Road", experienced traveling with "Li Bai", climbed the city wall to experience VR "Looking at the ancient city from the air" and immersed in the "Twelve o’clock in Chang ‘an" in tang style. In Xi ‘an, tourists wearing Chinese clothes can be seen punching in and taking photos everywhere, and "wearing Chinese clothes and traveling in Xi ‘an" has become a current trend.

During the Spring Festival of 2023, Xi ‘an’s reception number and tourism income reached a new high. According to the data of the same journey, Xi ‘an ranked first in the country in the ranking of popular destinations of hotels.

picture

picture

picture

2 Why are online celebrity cities out of the circle?

The word "online celebrity City" originated from social networks and first appeared in the form of online buzzwords. It refers to the fact that in the real and online world, cities are concerned by netizens because of some interesting, novel or attractive characteristics, making a number of cities well known on the Internet, thus making city brands concrete.Some observers pointed out that the development of online celebrity city has entered the 4.0 era, and online celebrity city’s going out of the circle in the 4.0 era is closely related to the rapid development of short video platforms such as Tik Tok, bilibili, Weibo and Xiaohongshu.In the past, most of the traditional online celebrity cities were international metropolises such as Shanghai and Hongkong, as well as typical cultural and tourist cities rich in tourism resources, such as Lijiang, Guilin, Xiamen and Sanya, etc., which are in contrast with the present online celebrity cities.Reflecting the current mobile Internet era, the public’s demand for tourism consumption has changed. At this stage, people are more inclined to pursue emotional experience, service experience and cost performance.

Online celebrity’s cities are usually accompanied by a certain scenic spot or event. Although there are different ways for city brands to circle, it can be found from the cases of these cities that there are some common elements behind the explosion of any "online celebrity" city. Observe and sort out the eight major online celebrity cities in China in recent years, and summarize three reasons why online celebrity cities are out of the circle:First, it has profound urban heritage and unique cultural and natural resources; The second is to grasp the media with the characteristics of each era and create a unique city IP and city label; Third, local governments strongly support and build a public service-oriented government.

picture

The profound urban heritage and unique cultural and natural resources are the root of online celebrity’s urban development.The popularity of any city, the Internet is just a medium, the key lies in the excellent historical and cultural heritage and rich natural resources of these cities. The spread of online media and the marketing behind it only accelerate the history, culture and scenery of these cities to be known and familiar to the public. In recent years, with the rapid development of short videos and emerging media, Changsha, Chengdu, Chongqing, Xi ‘an and other cities have become popular on the Internet one after another. Careful observation shows that these out-of-circle online celebrity cities have their unique charm and advantages in history, culture and natural scenery.

For example, Changsha is the first batch of national historical and cultural cities in China, known as the "Famous City of Chu and Han" and "Hometown of Qujia", with historical sites such as Mawangdui Han Tomb, Yuelu Academy, Tongguan Kiln, etc. It is one of the cradles of the Reform Movement and the old democratic revolution in the late Qing Dynasty and one of the birthplaces of new democracy, and is called "the cradle of revolution, the red land and the city of heroes". These historical and cultural backgrounds have added to the city’s cultural journey. Chongqing is a famous historical and cultural city with rich cultural heritage and the birthplace of Hongyan spirit, which makes Chongqing have a distinct cultural background and spiritual coordinates. In addition, Chongqing is located at the intersection of the two rivers and has been a traffic fortress since ancient times. It is known as the "mountain city". Due to the ups and downs of the terrain, many buildings in the city are built on the mountain, and the unique geographical environment and modern urban construction in recent years make Chongqing’s buildings present a three-dimensional and multi-level structure. Harbin, online celebrity, which was popular all over the network in early 2024, is located in Heilongjiang Province in the northeast of China. As the birthplace of ice and snow culture, it is a city famous for its unique ice and snow scenery and Russian style. It has unique and superior natural endowments and rich ice and snow resources, including the world of ice and snow, Sophia Cathedral, Sun Island Park and Central Street every winter, attracting tourists from all over the world.

picture

picture

Grasp the media with the characteristics of the times and create a unique city IP and city label.In the era of traditional mass media, the city’s propaganda mainly relies on newspapers, magazines, radio, television and other traditional media, such as Lhasa, Guilin, Xiamen, Lijiang and other early tourist cities, which have excellent natural landscapes and cultural monuments and attract tourists from all over the country through newspapers, magazines, city videos and other means. In the new media era, the city’s propaganda mainly relies on the mobile Internet and spreads through QQ, Weibo, Post Bar and other platforms. A popular song, a hit movie and a hit TV series can often become the best propaganda of a city. For example, a "Chengdu" by Zhao Lei has spread all over the country, making Chengdu, which has a fashionable personality, even more popular. Going to Kuanzhai Lane and taking a walk in the streets of Chengdu has made too many people want it. In 2017, the "Modern China Tea Shop", which is popular in the milk tea industry, made Changsha an ideal punching place. Waiting in line for an hour to buy a cup of tea and colorful milk tea seems to be a landmark activity for traveling to Changsha; In 2019, the TV series "Everything is Fine" was a hit. The urban landscape with lakes and mountains, antique and white walls and tiles made Suzhou, the location of the scene, attract people’s attention again.

Nowadays, since the era of short video from the media, Tik Tok, bilibili, Xiaohongshu and other platforms have made the city’s publicity more intuitive and more extensive in the form of short video and live broadcast. For example, from 2017, a video of "Breaking a Bowl of Wine" in Yongxingfang, Xi ‘an exploded in Tik Tok, to 2019, the related video of "The tumbler in the city that never sleeps in Datang" was played more than 2.3 billion times, and the unique urban IP effect brought traffic flow with a cumulative increase of more than 50% to Xi ‘an. Xi ‘an has created one online celebrity IP after another through continuous cultural innovation. At the beginning of 2024, frozen pears, giant snowmen and ice slides, which were sold outdoors in the early morning in Northeast China, were widely spread on the Internet through short videos, such as "Southern Potato", "Erbin", "Flying Horse Treading on the Ice", "Hot Air Balloon on the Ice" and "Elunchun Compatriots Reindeer Show" …, and the entries about Harbin were screened on various hot search lists, attracting all over the country.

picture

picture

Local governments strongly support and build a public service-oriented government.From the circle of these online celebrity cities, we can find that the emergence of "online celebrity City" is inseparable from the hard work and strong support of the local government. In terms of policy support, the 14th Five-Year Plan for Cultural and Tourism Development in Chongqing (2021-2025) issued by the Chongqing Municipal People’s Government clearly points out that it is necessary to "promote the innovation of the system and mechanism of cultural and tourism integration", focus on establishing and improving the development mechanism of cultural and tourism integration, accelerate the structural reform of the supply side of cultural tourism, boost the cultural and tourism consumption market, and cultivate and expand the main body of the cultural and tourism market; We will formulate and introduce support policies for original intellectual property rights, further develop practical cultural and creative alliances, promote cultural empowerment tourism, and fully tap various cultural resources such as cultural relics, literature and art, and intangible cultural heritage. Jiangmen City, as the location of the TV series The Knockout, has made VR panoramic view of the scenic spots in Changdi historical and cultural block and the sign of punch-in point in order to further promote the integration of literature and tourism. Visitors can learn about the scenic spots in The Knockout and the cultural history behind them by scanning the code, and follow the plot to stroll through the century-old street and deeply feel the old times here.

In terms of building a service-oriented government, the topic of "Harbin takes out its family to entertain small potatoes in the south" makes netizens feel that the city is doing everything possible to serve and satisfy tourists. Because it is too cold outside in Harbin in winter, Harbin Cultural Tourism Bureau builds a warm station on the street for tourists to warm up and rest, provide hot brown sugar water for tourists, and local people spontaneously organize private cars to pick up and drop off tourists for free. Worried that southern friends can’t adapt to local eating habits, local restaurants have started to slice frozen pears and offer "sweet bean curd" more suitable for southern tastes. From improving infrastructure to providing differentiated services with southern characteristics, from government to merchants to citizens, Qi Xin has worked together to create a warm and sincere image of Harbin. After the "Zibo Barbecue" went out of the circle, facing the constant influx of tourists from all over the country, the Zibo Municipal Government immediately formulated and launched a series of measures to facilitate the people and benefit the people, including building roads overnight, opening a weekend round-trip "Zibo Barbecue Train", opening up scenic spots, and the government taking the lead in standardizing accommodation prices. It is committed to providing tourists with the best quality, thoughtful and cost-effective service, and has won a reputation with sincerity and enthusiasm.

picture

picture

3 online celebrity City Out of Circle Enlightenment

From Chengdu, Changsha and Xi ‘an, the old tourist cities that were out of the circle in the early days, to Zibo and Harbin, the niche cities that have been popular all over the network in recent years, the cities that have become popular with the help of Internet development opportunities are wave after wave. In 2023, under the hot topics such as "college students’ special forces outing" and "Citywalk", the rise of traffic economy led one after another "online celebrity cities" to go out of the circle, from Zibo, where the craze of "entering Zi to catch up with baking" and "barbecue cookies" brought fire, to Harbin, which went out of the circle with "southern small potatoes" and "frozen pears" and became the first top stream in 2024.Online celebrity’s cities turn online traffic into offline tourism enthusiasm through online circle-out. Although there are some accidental "falling traffic" elements in these cities’ circle-out, there are some inevitable logic behind the accident that is worth exploring and exploring.

Every online celebrity city shows the importance of publicity and publicity, and the fragrance of wine is also afraid of the depth of the alley. Only by grasping every opportunity under full preparation can we make a circle.In the initial era of traditional media, urban propaganda mainly relied on newspapers, magazines, promotional films, radio and other means; In the mobile Internet stage, the city will be brought into public view through QQ, Weibo, forums and other media; In the social media stage, with the rise of short video and live broadcast from the media platform, one city after another gained attention and became popular under the drive of hot topics and traffic. Although the media and modes of communication are different in different times, the essence behind them is publicity and marketing. Take Hongyadong, a scenic spot in online celebrity, Chongqing, as an example. As early as 2006, Hongyadong was fully completed and opened for business, but it suffered losses for five years in a row, and its operating condition was not good. Until 2016, with the rapid rise of China’s short video market, Hongyadong, which had been waiting for 10 years, finally ushered in a golden age with the help of short video. In 2018, Hongyadong’s peculiar architectural appearance and colorful night lighting were like the animation scene of the Japanese animated film Spirited Away Zhongyou House.

At present, in the era of Internet and self-media, an event that triggered a hot discussion and incited a topic is the starting point for online celebrity to go out of the circle.Miss tumbler in Xi ‘an, the city that never sleeps in Datang, the night view of Hongyadong in Chongqing, the light rail crossing the building in Liziba, the three-piece set of soul barbecue in Zibo, the "southern potato" and the "frozen pear dish" in Harbin all attracted attention and gained traffic from a novel event. With the hot topic marketing, online traffic was transformed into offline space. The rise of short video platforms such as Tik Tok has brought opportunities for many small cities to be seen and burst into flames. From the successful circle of Zibo and Harbin, we can find that the short video of Wenlv conveys the fireworks and warmth of the city through the mode of co-creation and interaction, magnifies the charm of the city and shapes the image of the city. This enlightens cultural tourists from all over the world that the construction of city image needs to have Internet thinking. Facing the current competitive environment, if you want to stand out from many cities, you not only need your own high-quality resources and city details, but also make good use of Internet media for publicity and marketing. You also need to let more people see and understand the city through the "online celebrity effect", so as to attract tourists and promote urban development.

The government should return to the service-oriented government, devote itself to creating a good market-oriented environment and strengthening urban infrastructure construction.Both Zibo and Harbin, the "starting point" for online celebrity’s cities to go out of the circle, originated from the fermentation of an online public opinion event, and the opportunity to promote the city’s popularity was the local government’s response and measures in the face of unexpected events. For example, a series of rapid rectification measures and sincere apology attitude of Harbin government and Ice and Snow World Park in the "refund" storm not only resolved the public relations crisis of Ice and Snow World, but also completely reversed public opinion, won word of mouth and attracted more netizens to visit Harbin. In addition, the contrasting image of Zibo Barbecue as a merchant in the "anti-counterfeiting" video of anti-counterfeiting bloggers has brought more attention to these two cities and won favorable comments and word of mouth. This has also brought enlightenment to local governments. It is very important to meet the needs of tourists and do a good job in service. Facing the storm of public opinion, a timely, sincere and concerned response attitude and effective measures to solve problems are crucial to the creation and maintenance of the city image.

Find the advantages and characteristics of the city, explore the regional cultural characteristics, pay attention to product and service innovation, and create personalized city labels and city IP.The biggest problem of online celebrity city is sustainability. From "online celebrity" to "Changhong", it is the key to keep the heat and attention continuously. A city’s short-term popularity may depend on the traffic brought by a communication event and a popular scenic spot, but if it wants to maintain its long popularity, it needs to strengthen its own urban construction, optimize the business environment, improve the level of public services and constantly innovate products and services. Take Xi ‘an as an example. As an old online celebrity city, the popularity of Xi ‘an has been increasing in such a fierce competition environment. On the one hand, Xi ‘an has rich tourism resources and historical and cultural heritage to attract tourists. On the other hand, it is because Xi ‘an has been constantly innovating cultural tourism and creating city-specific labels, deeply integrating cultural attractions with tourists’ tourism experience, and creating one unique city IP after another, such as "Datang Never Sleeps City" and "Chang ‘an Twelve-hour Theme Block". In addition, good infrastructure, such as convenient transportation system, perfect public service, sound medical and health system and price management system, is very important for the long-term development of the city, and it is also the basis for the city to maintain its attraction and prosperity.

通过admin

What is behind Jia Zhangke’s cooperation with Aauto Quicker and Zhang Yimou’s cooperation with Tik Tok?


Special feature of 1905 film network  "When we reorganize our lives, we find that it is the warmth of home that gives us the courage to face the strange world."Posted in Weibo to recommend his "new work" "There is a small shop called childhood".

 

This 9-minute short film tells the family story of a small shop connected in series: 21 years ago, parents gave up working in the south to accompany their daughter; Twenty-one years later, my daughter also chose to return to her hometown, take over the small shop and reunite with her family.

 

The story is based on the real experience of users in Aauto Quicker, and this short film is also one of the series of microfilms of "Warm Cinema" launched by Aauto Quicker.



The other three parts are directed by Mahua FunAge, Zhang Dapeng and Wonderful Museum respectively, focusing on friendship, love and nostalgia, and making the original ecology of Aauto Quicker users into well-made short films for the New Year.

  

A year ago, Tik Tok, together with four well-known directors, launched a special filter to encourage ordinary people to record their life during the Spring Festival.


What kind of industry signal is released behind the two-way choice of famous director and short video?


The famous director "is short"


"Do you know how the earliest film was born? It’s a 24-frame image, which was taken by a buddy with 24 cameras. Together, the horse can run faster … That is the origin of the film, and it can also be said to be a short video. " The director once interpreted the relationship between movies and short videos with a little ridicule.

 

While more and more ordinary people pick up their mobile phones to record and share their lives in the form of short videos, this "wild but vigorous" creative mode is also attracting the attention of more professional practitioners.

 

Jia Zhangke, who started from shooting advertisements, seems to have some "short video" genes in his bones.


As early as 2015, Jia Zhangke made an advertisement short film for Mo Mo, who was still focusing on socializing with strangers at that time. In recent years, he has successively created a New Year short film for Apple, A Bucket, and a small shop called Childhood in collaboration with Aauto Quicker.


Since 2018, Apple has been trying to launch a short film on the theme of the Spring Festival with a famous director every year: From Three Minutes, A Bucket by Jia Zhangke, Daughter directed and starring by Theodore Melfi, and Year of the Year directed by director Wang Ziyi has also been broadcast online this year.

 

In addition to the advertising attributes, this series focuses on the concept of "everyone can be a creator", which can be said to coincide with the purpose of short video creation. Through these works, these mature film directors are also exploring the possibilities brought by brand-new shooting methods.



On the other hand, Ning Hao has served as the judge of various "short video units" including the Golden Rooster Award "Youth Short Film Season" for many times, and also shot a one-minute demonstration short film "More than One Minute" for the short video festival hosted by Tik Tok.

 

This short film concentrates the evolution of human beings from ape-man to intelligent age in one minute, and also points out the transformation of image composition from single horizontal composition to vertical screen composition.

 

 

The change of frame ratio represented by "vertical screen" is a great change brought about by the rise of short video to film and television creation and communication. Zhang Yimou, who has always attached importance to film photography and composition, also put forward the concept of "vertical screen aesthetics": "Now the vertical screen is more suitable for mobile phones, and I think it may have a far-reaching impact on the future."

 

At the beginning of last year, Zhang Yimou’s team launched a "Vertical Screen Aesthetic Series Microfilm" with four series, which showed four warm moments in ordinary life related to the Spring Festival.


Compared with other short videos with vertical screens, this series attempts to use more professional film shooting techniques to select scenes and contents suitable for vertical screens and bring more immersive viewing experience, which can be regarded as an exploration of the creation of "vertical screen" content.

 

Some experts have concluded that the changes brought by the form of short video to film and television creation mainly include the following points: first, the horizontal screen has become a vertical screen, which needs to pay more attention to the design of immersion and detailed information; Secondly, the shorter duration, which makes the creators unable to narrate like movies and TV series; There is also interactivity, and short videos are inherently more interactive than other content.


 

Even well-known directors who have gone through many battles face challenges in the face of brand-new shooting methods and platform carriers. The three short films mentioned above, which Apple cooperated with Chen Kexin, Jia Zhangke and melfi, did not pass the passing line. Fans generally commented that they were commercial-oriented, innovative and artistic, and could not be compared with the feature films of the three directors.


Relatively speaking, Ning Hao’s 22-minute short film "Spring Festival in Bayir" cooperated with a brand, and the 30-minute short film "Stream" cooperated with an online game recently gained more favorable comments. Compared with short videos with shorter duration, it is more convenient for professional film directors to create short videos close to traditional ones.



At the short video unit forum of last year’s Film Festival, directors Liu Kuo, Zhou Ziyang, Li Meng and other judges also discussed the boundaries between short videos and short films.

 

Zhou Ziyang believes that he prefers to call the award-winning short video "ultra-short film" because although the duration is shorter, the judging standard is still the standard of "short film". "There must be drama and director’s ideas, photography, art and performance control, editing and rhythm."

 

However, most of the works that are "taken casually" on the short video platform only take on the role of transmitting information and fast food entertainment, and cannot be called "works", and their artistry is very limited.

 


However, it must be admitted that more and more folk "masters" are awakening with the continuous lowering of the threshold of film and television production and the richness and convenience of communication channels.

 

Ning Hao once admitted that the rise of the short video industry will challenge the "professionalism" that film and television workers once relied on: "There is no threshold for shooting and editing, and everyone can be a director. This is not a problem that young directors have to face, but a problem that all directors have to face … Under the condition of equalization technology setting, why can the so-called professional director be called a professional director? "

Short video "Xiang Chang"

 

The cooperation between well-known filmmakers such as Jia Zhangke and Mahua FunAge and Aauto Quicker is not only an advertising behavior of the platform, but also another attempt of short video platform to enter the field of film and long video.

 

At present, the impact of short video platform on the film industry is still mainly concentrated on the level of announcement. From "Previous 3" crying out of the circle, to the successful "sinking", and to the recent rise in box office reputation through short video marketing, short video platform has undoubtedly become an important position for online film promotion.



According to the official data report, in 2020, the number of daily active users in Tik Tok has exceeded 600 million, and in the first half of 2020, 300 million users also published their works in Aauto Quicker. With such a huge traffic base and user base, the ambition of the short video platform not only stays at the announcement level, but also keeps advancing to the upstream of the industry, adding more depth layout at all levels such as investment, production and broadcasting.

 

At the beginning of last year, ByteDance successively bought the exclusive network broadcasting rights of movies and movies, and launched them on its major webcast platforms. Later, more than 100 classic film and television works, solo dramas such as Dracula and documentaries such as Thirty Years of Hubble: Revealing the Wonders of the Universe were purchased, which continuously expanded the film and television library.



In March last year, Tik Tok Culture (Xiamen) Co., Ltd. was formally established. The company’s business scope includes the production and distribution of films and video programs, performance brokerage business, cultural and artistic activities planning, literary creation and performance, etc. At present, six films have been jointly produced.



Aauto Quicker has also made similar moves in recent years. In August, 2020, Aauto Quicker affiliated companies applied for several trademarks related to "Aauto Quicker Film". In the second half of 2019, Aauto Quicker changed its business scope and added "film and television distribution, film and television production" and "performance broker", which also attracted the attention of the industry.

 

In May last year, the starring Empty Nest was broadcast in Aauto Quicker, becoming the first "cinema movie" on the Aauto Quicker platform. In September, Aauto Quicker Film and Television and Hengdian Baipin jointly produced "He is My Brother", which reappeared the living conditions of 30 million truck drivers in China. This is the first truly homemade film in Aauto Quicker.



According to reports, Aauto Quicker’s current long video direction is mainly documentaries, online movies and micro-movies, which is also the best entry point for Aauto Quicker to consider short video platforms to enter content production. Watermelon video hopes to exert its strength through self-made dramas and variety shows, and ByteDance has invested in a number of online platforms in an attempt to cut into the source of the industrial chain.

 

However, at this stage, the short video platform has not really affected the content creation of cinema movies. In the communication with the producer of "Red Fox Scholar", he once bluntly said: "I don’t believe that these short videos will change the film, the method of making a film and the content of making a film. We still tell a two-hour story, or we have to tell it well, shoot it well, and play it well before the audience will pay the bill. " This is also the consensus of many content creators at present.



At the opening forum of last year’s Shanghai Film Festival, Li Jie, president of Alibaba Pictures, suggested that the rise of short videos would change the reading and consumption habits of the next generation, thus impacting the consumption pattern of long videos.

 

However, from the current point of view, cinema movies and short-sighted frequency are still racing on different tracks, affecting each other, but they are irreplaceable. As Ning Hao judged: "Movies with different lengths are shown to different people, which also meets people’s needs at different times or occasions, which enriches everyone’s choices. The market displayed in the Internet era is such diversification. "

 

 

This time, the mutual choice between Aauto Quicker and the famous director is very similar to the cooperation between Tik Tok and Zhang Yimou, Chen Kaige, Wong Kar-wai and Xiaogang Feng a year ago. It is not only an advertisement, but also a signal: it is a director’s active embrace of emerging things and a signal to upgrade the quality of short video content.


通过admin

[Retail Circulation Weekly] online celebrity "Emperor" was fined 11.71 million for tax evasion; JD.COM entered the food and beverage takeaway; ByteDance launched "home delivery"; Ding Dong buys vegeta

This week (June 4-June 11), various e-commerce companies have taken frequent actions. ByteDance overweight local life and launched "Shaking Super Home Delivery"; JD.COM entered the food and beverage take-away business, and the first stop was Zhengzhou and other cities; Tencent in Tik Tok made efforts to "plant grass", and Tencent launched the "Penguin Huimai" project … …

In addition, logistics enterprises have increased their technology research and development, and the logistics speed is upgrading. Dada unmanned distribution service debuted at "618"; China Post accurately speeded up 1,591 delivery service lines. The details are as follows:

HIVE BOX introduced subsidies for Shanghai users and couriers.

Recently, HIVE BOX announced the introduction of corresponding subsidy measures for Shanghai users and courier brothers to help speed up the recovery of logistics services. It is understood that HIVE BOX has introduced one million mailing subsidies, and users enjoy different subsidies. Each user can enter the activity page through the HIVE BOX applet or the counter, receive and use one activity mailing coupon package (including three coupons), and new users can receive a 12 yuan mailing coupon package (including 8 yuan Shunfeng reduction coupon, 2 yuan general coupon and 88% discount Shunfeng coupon); Old users can get a package of mailing coupons worth 7 yuan (including 3 yuan SF Express Discount Coupon, 2 yuan Universal Coupon and 88% discount SF Coupon). At the same time, in order to deal with the backlog as soon as possible and effectively help the courier brother to bail out, HIVE BOX has issued 200,000 free delivery HIVE BOX coupons (valid for 30 days) to the courier brother’s account, which can be collected immediately by logging in to HIVE BOX Butler APP. In addition, HIVE BOX also kept the express delivery and parcels in the counter from April 14th to May 31st for free.

Beijing resumes eating in the restaurant.

From June 6th, catering business units in other areas of Beijing opened the dining service except Fengtai District and some areas in Changping District. It is reported that since June 6, more than 240 restaurants have officially started eating in Beijing. Except for some stores in Fengtai and Changping District, which have not recovered yet, more than 80% of Beijing stores are open for eating in Beijing. According to the relevant person in charge of the company, the passenger flow of some restaurants in Beijing at noon on the 6 th has been higher than usual, and the turnover has increased by nearly 50% year-on-year, while the restaurants located around office buildings and shopping malls have ushered in a large passenger flow.

Netease YEATION proposed 600 million funds to support suppliers.

On June 6th, Netease YEATION issued the Letter from Netease YEATION to All Suppliers, launched the "Plan in the Same Boat" and set up a special support fund of 600 million yuan, which is not only for YEATION’s commodity suppliers, but also includes service providers such as warehouse distribution, packaging and logistics. It is reported that providing funds to support the maximum amount of 2 million yuan, providing advance payment to shorten the settlement period and providing cash rewards; Provide customized logistics solutions and other policy support.

Baishi Group Q1 revenue decreased by 35.2% year-on-year.

On June 9th, Baishi Group released the unaudited financial results for the first quarter of 2022. According to its financial report, Baishi Group’s revenue in the first quarter of 2022 was 1.8 billion yuan, down 35.2% year-on-year compared with 2.784 billion yuan in the same period last year. The net loss from continuing operations was 380 million yuan, which was larger than the net loss of 190 million yuan in the same period last year. Baishi Group was established in 2007, and officially landed on the New York Stock Exchange in 2017. Since then, it has been in a state of loss for a long time. In December last year, Baishi transferred its domestic express delivery business to Polar Rabbit, and finally turned a profit. In 2021, the net profit of Baishi Group was 261.9 million yuan, up 112.93% year-on-year, and it was also the first time since 2016 to achieve full-year profit.

In the first quarter of Manchu, GTV was 53.6 billion yuan and revenue was 1.33 billion yuan.

On June 8, the digital freight platform Manbang Group (NYSE:YMM) released its financial report for the first quarter of 2022. The data shows that Manbang grew steadily in the first quarter. During the reporting period, it achieved revenue of 1.33 billion yuan, up 53.7% year-on-year, exceeding the highest expected value of 1.09 billion yuan. The net profit under non-American accounting standards was about 190 million yuan, a year-on-year increase of 68%, and the profitability continued to improve. In terms of operational data, GTV in the first quarter reached 53.6 billion yuan, up 4.2% year-on-year, and the number of fulfillment orders was 25.2 million, up 13.6% year-on-year.

The net loss of Mushroom Street in 2021 was nearly 640 million yuan.

According to the financial report data, in the second half of fiscal year 2022, the revenue of Mushroom Street was 168.0 million yuan, a decrease of 29.2% compared with 237.4 million yuan in the same period last year; GMV was 5.225 billion yuan, a year-on-year decrease of 31.4%; The loss attributable to Mushroom Street has expanded to 228 million yuan, compared with 145 million yuan in the same period last year. At the end of December, 2021, it was revealed that 80% of the technical department staff of Mushroom Street were laid off. It is reported that only 30 people (including front-end, back-end, client, algorithm and other technical related personnel) were left after the adjustment of the technical department of Mushroom Street, and there were only 3 people left in the operation and maintenance department and 2 people left in the product post.

Tuniu’s net profit in the first fiscal quarter of fiscal year 2022 was-40.433 million yuan.

On June 9, Tuniu announced its financial report. The announcement showed that the company’s net profit attributable to ordinary shareholders in the first fiscal quarter of fiscal year 2022 was-40.433 million yuan, down 2.41% year-on-year. Operating income was 41.479 million yuan, a year-on-year decrease of 46.38%. Established in December 2006, Nanjing Tuniu Technology Co., Ltd. is the first China company focusing on online leisure travel in the US stock market, ranking first in the online leisure travel market in China. Only at the end of the first month in 2022, the overall booking travel data of Tuniu Hainan destination has returned to the same period in 2019.

The anchor teacher was fined 11.7145 million yuan for tax evasion.

On June 9, according to the Beijing Municipal Taxation Bureau, the Second Inspection Bureau of Beijing Taxation Bureau found that the network anchor Sun Zixuan (net name: Emperor Shi) was suspected of tax evasion through tax big data analysis, and carried out a comprehensive and in-depth tax inspection with the cooperation of relevant tax authorities. After investigation, during the period from 2019 to 2020, Sun Zixuan failed to file tax returns according to law and underpaid personal income tax of 1,978,600 yuan. He evaded personal income tax of 2,201,200 yuan and underpaid other taxes and fees of 347,600 yuan by hiding personal rewards through intermediary companies. After the tax authorities put the case on file, Sun Zixuan was still lucky, and did not provide the relevant information truthfully. After the tax authorities grasped the relevant evidence, they admitted the existing problems and paid the tax.

Considering the above situation comprehensively, the Second Inspection Bureau of Beijing Taxation Bureau, in accordance with the Individual Income Tax Law of People’s Republic of China (PRC), the Tax Collection and Administration Law of People’s Republic of China (PRC), the Administrative Punishment Law of the People’s Republic of China and other relevant laws and regulations, recovered the tax from Sun Zixuan, added a late fee and proposed a fine, totaling 11,714,500 yuan. Among them, the personal income tax underpaid for failing to file tax returns according to law is 1,978,600 yuan, and it is planned to be fined 1,978,600 yuan; The personal income tax of 2,201,200 yuan, which was evaded by hiding personal income through an intermediary company, was proposed to be fined twice as much as 4,402,400 yuan. A few days ago, the Second Inspection Bureau of Beijing Taxation Bureau has fulfilled the notification procedure of tax administrative punishment according to law.

ByteDance overweight local life and launched "Shaking Super Home Delivery".

Recently, Tik Tok is trying its own business similar to that of JD.COM supermarket. The project is called "Shake the supermarket and deliver it to your door", which is piloted in Guangzhou, Shenzhen and Hangzhou. However, the e-commerce department in ByteDance is responsible for this business, and it belongs to two teams with the local life business in Tik Tok. It is understood that this self-operated project hopes to penetrate young high-income groups in first-and second-tier cities, so as to increase the frequency of users using Tik Tok e-commerce.

JD.COM entered the catering take-away business, and the first stop was Zhengzhou and other cities.

On June 9th, according to "LatePost" news, after entering local life in March this year, JD.COM will pilot the catering take-away business in the near future. Takeaway merchants will launch the home APP in JD.COM, and Dada will be responsible for the delivery. At present, the business has not been officially launched, and the first stop will be in Zhengzhou and other cities. At present, the team has docked local catering merchants to launch takeout in JD.COM. How much manpower and money will be invested in JD.COM’s take-away food, and in what way and pace, has not been completely determined internally.

Jingxi, a subsidiary of JD.COM, tried to close its business in Shandong and other places.

Recently, a number of related people said that Jingxi, a community group buying platform owned by JD.COM, has further reduced its business line and may only keep its business in Beijing and Zhengzhou. At present, Jinan, Shandong, Anyang, Henan, Hubei and other places have dissolved the group of heads. Prior to March, Jingxi had experienced a round of evacuation, from more than 20 provinces to Beijing, Shandong, Henan and Hubei. Jingxi business successively withdrew from Fujian, Gansu, Guizhou, Jilin, Ningxia and Qinghai provinces in May 2021, and withdrew from Shanxi market in August.

Viya’s husband set up a new live broadcast company

On June 8, Beijing Qianyue Culture Media Co., Ltd. was established with a registered capital of 1 million yuan. The legal representative is Cheng Lilong, and its business scope includes advertising, Internet sales (except the sale of goods that need permission), personal Internet live broadcast service, etc. The company is 100% owned by Qianxun (Hangzhou) Culture Media Co., Ltd., and Viya’s husband Dong Haifeng is the ultimate beneficiary of the company.

Tmall launched a new logistics function, which automatically identifies and handles logistics anomalies.

Recently, Tmall announced the new functions of online logistics, including "automatic identification and disposal of logistics anomalies" and "one-click reporting function for merchants’ delayed delivery". Among them, the function of automatic identification and disposal of logistics anomalies aims at large-scale logistics anomalies in cities (such as epidemic situation, weather impact, large-scale events, etc.), and the platform will automatically identify and exempt from liability in combination with weather information, National Health Commission information and the operation of express outlets, so as to reduce the business impact of logistics anomalies on merchants. The merchant does not need to operate, and the platform will identify the historical shipping place of the merchant/commodity, and automatically exempt the corresponding order; Merchants can inquire about the specific exempted orders on the exemption page.

ByteDance considered selling a minority stake in the property.

Recently, a person familiar with the matter said that ByteDance Company is considering selling a minority stake in Poizon, an online platform for shoes. According to people familiar with the matter, ByteDance is negotiating to sell its shares with a lower single-digit percentage, preferring to sell them to existing investors. At present, the negotiations are still in the initial stage, and it is still possible for ByteDance to decide to keep the minority interest in the property. Representatives of ByteDance and Dewu have not commented yet. It is understood that Dewu is a trendy online shopping community launched by Shanghai Zhizhuang Information Technology Co., Ltd., with a valuation of more than 10 billion US dollars. The website shows that its monthly active users are about 100 million, and Nike, Adidas and Nintendo are its brand partners.

Tencent in Tik Tok made efforts to "plant grass": Tencent launched "Penguin Huimai" and Tik Tok tested new functions.

Recently, Tencent has been testing a brand-new grass planting project "Penguin Huimai" in a low-key way. This grass planting product integrates the attributes of "local, grass planting and community", which seems to be in order to take over the e-commerce product "Goose Fighting" that was recently removed from the shelves this year. Penguin Huimai has opened 14 regional groups including Beijing-Tianjin-Hebei, Northeast China, Guangdong, Zhejiang and Shanghai. Users in different regions can only enter the shopping groups in their respective regions, and platform personnel will conduct refined operations within the groups, such as sharing discounted goods every day. In addition, Tik Tok once again tested the new function of planting grass. First, the "like" button in the short video was changed to "plant grass", and in the content of graphic planting grass, a commodity link could be hung to open the link from planting grass to realizing it.

JD.COM bet on the prefabricated vegetable runway: 6 support measures to support 20 brands with sales exceeding 100 million yuan.

On June 6th, JD.COM Supermarket and China Prefabricated Vegetable Industry Alliance held a strategic media communication meeting on prefabricated vegetables, and released and implemented the first "Fotiaoqiang Prefabricated Vegetable Standard" in the e-commerce channel, which standardized five categories of indicators related to health and safety, such as food additives, heavy metals, hygiene, physics and chemistry, and microorganisms. According to data from JD.COM, 5,000 kinds of pre-cooked vegetables were put on the shelves in supermarkets in JD.COM alone. In 2021, the turnover of pre-cooked vegetables in supermarkets in JD.COM increased by 156% year-on-year. At the same time, JD.COM Supermarket has also taken the lead in announcing the inclusion of pre-cooked vegetables in the strategic support category among various e-commerce platforms, and implemented a package of support measures in six aspects, such as sales data, channel flow, activity IP, omni-channel, market investment and cold chain logistics, so as to support 20 pre-cooked vegetable brands with sales of over 100 million yuan and 5 pre-cooked vegetable brands with sales of over 500 million yuan in the next three years.

The sixth offline duty-free shop in Ocean Terminal opened.

A few days ago, Ocean Terminal was the sixth offline duty-free direct purchase store in China — — Ocean Terminal Starlight Store appeared in Chongqing Xiexin Starlight Plaza. This store is jointly funded by Ocean Terminal and Xiexin Group, and it is the first "image shop" for Ocean Terminal to cooperate with commercial real estate joint venture in China. Covering an area of 300 square meters, the store is rich in categories, covering high-end cosmetics, red wine, etc., and will increase daily necessities such as maternal and child products in the future. Zeng Bibo, CEO of Ocean Terminal, said, "The new retail strategic goal of Ocean Terminal is to achieve ‘ Hundred Cities and Thousand Stores Plan ’ 。”

Aauto Quicker set up a fast delivery supply chain management company

According to Tianyancha, on June 10th, Chengdu Express Supply Chain Management Co., Ltd. was established, with Jia Hongyi as the legal representative and a registered capital of 10 million RMB, and its business scope includes supply chain management services. International freight forwarder; Road freight transport station management; Import and export of goods. The equity penetration chart shows that the company is indirectly wholly-owned by Beijing Aauto Quicker Technology Co., Ltd..

Luxury e-commerce temple library was sued for defaulting on merchants’ payment of more than 1.31 million yuan.

According to the Beijing court trial information website, recently, the Chaoyang District Court of Beijing tried a contract dispute case between the temple library of luxury consignment platform and the settled merchants. As a result of the judgment, the defendant Shenzhen Siku Company paid the payment of RMB 1,314,154 to Renren Luxury Firm and returned the deposit of RMB 50,000.

Shanghai Dragon Boat Festival e-commerce consumption ushered in a small outbreak

On June 6th, according to the data of Vipshop, during the Dragon Boat Festival, the sales volume of platform goods increased by over 70% year-on-year, and the order volume from Shanghai ranked first in cities across the country, with the increase of kitchen tools mainly based on small household appliances as high as 617%. According to the data of JD.COM, on June 5th, for example, the number of stores ordered by the platform increased by more than 60% compared with last week, and the sales increased by 33% compared with last week. Dada distribution shows that the number of instant single knights in Shanghai increased by nearly 104% compared with last week, and the number of completed distribution orders increased by nearly 45% compared with last week.

The proportion of China sellers in Amazon has dropped to about 42%

On June 6th, according to the data of overseas e-commerce research company Marketplace Pulse, the proportion of China sellers in Amazon dropped from about 48% at the end of 2020 to about 42% in May this year. After 2021, the number of American sellers in Amazon has gradually increased, and this year it has re-approached 50% share.

Ding Dong will withdraw from Tianjin market when buying vegetables.

Ding Dong bought vegetables and posted an announcement on the App about the adjustment of Tianjin’s service area. The announcement said that after 18:00 on June 15th, Tianjin would stop serving and its site community would be dissolved. In this regard, Ding Dong’s customer service responded: "At present, the notice received is that Tianjin has suspended its service, which is the routine optimization and adjustment of some areas and sites by the company."

Open storage of box horses involves sharing warehouses, renting venues and operating services on behalf of others.

Recently, some self-built logistics bases and supply chain parks in Box Horse have been opened to the outside world. At present, Wuhan, Hangzhou, Xi ‘an, Chengdu, Guangzhou and other places are renting out, covering all-temperature storage facilities such as freezing, cold storage and normal temperature. These storage facilities were previously used by Box Horse for their own use, forming a nationwide self-built storage and logistics network of Box Horse, which is under the centralized management of the Logistics Engineering Department of Box Horse Headquarters. Its overall volume is relatively large, with a storage area of 500,000 square meters at normal temperature and 300,000 square meters at low temperature. At the same time, 5,000 Japanese-made logistics vehicles, nearly 10,000 logistics managers, upstream and downstream logistics equipment, systems, packaging, human resources, logistics warehousing enterprises and other partners around the logistics base are also the main selling points of Box Horse Logistics’ foreign investment.

 

The first Sam member store in Northwest China will land in Xi ‘an.

According to Xi ‘an News on June 8th, the member store of Xi ‘an Sam Supermarket will be located in the Economic Development Zone. The project is scheduled to start in September this year. After it is completed and put into operation, it can realize a special business income of about 2 billion yuan and solve the employment problem of about 200 people. According to Sam member store’s brand launch conference of Sam member store and Members’ on December 1st, 2020; According to the goal of opening a store revealed in Mark’s new upgrade conference, it is estimated that by the end of 2022, Sam will expand to 40 to 45 stores in China.

Pangdonglai launched the "wholesale market" and tried the "warehouse-style member store" model in the water area.

Recently, Pangdonglai, a supermarket brand headquartered in Xuchang, Henan Province, officially announced that Pangdonglai will lay out a "wholesale supermarket" business, the form of which is similar to the seasonal commodity flash activities carried out in the store, while the characteristics of direct production, wholesale and retail integration and centralized display of the whole box indicate that Pangdonglai has the intention to test the water area "warehouse-style member store" mode. It is reported that the current "wholesale market" business arranged by Fat Donglai includes two categories: seasonal fresh fruit wholesale market and ice cream wholesale market.

Feihe Dairy and Jingdong Logistics jointly build a national central logistics distribution center.

On June 9th, Feihe Dairy’s intelligent storage project in Harbin Intelligent Industrial Park was officially delivered, marking the official launch of Feihe Modern National Central Logistics Distribution Center. The logistics center was jointly built by Feihe Dairy and Jingdong Logistics. Relying on advanced warehousing management system and control system, combined with a variety of intelligent warehousing equipment and innovative technologies, it realized a highly automated and intelligent warehousing operation mode with higher efficiency and lower cost. After the logistics center is put into use, the operation efficiency is increased by 40% and the cost is reduced by 25%, which can meet the needs of centralized storage and distribution of nine milk powder production bases in Feihe.

SF Express upgraded the "exclusive express" service, with the fastest door-to-door service across provinces in 7 hours.

Recently, SF Express announced the upgrade of its "exclusive express" service. According to reports, exclusive express delivery has added 200+ lines, covering key first-and second-tier cities in China. Inter-provincial door-to-door fastest 7 hours; Special car service+next flight/high-speed rail; Limitation commitment, overtime will be refunded in proportion to the freight; Night harvest and night pie, 24 hours without closing, one-on-one customer service online in real time.

Dada unmanned delivery service debuted at 618.

Recently, Dada’s unmanned distribution service made its debut at 618, which has just reached the halfway point this year, and the completed orders for unmanned distribution of Shangchao have increased by nearly 270% compared with the same period last November. At present, Dada unmanned delivery service has been applied normally in real scenes of supermarkets such as Qixian Supermarket, Yonghui Supermarket and Sam Member Store, and has supported the delivery of more than 30,000 supermarket orders. 

Amazon added Amazon Logistics Remote Distribution Plan "NARF"

Recently, Amazon added the Amazon Logistics Remote Distribution Plan (NARF), which supports sellers to sell the goods stored in Amazon America Station Operation Center (FBA Warehouse) to Amazon Canada and Mexico. It is understood that since June 1, 2022, there will be a reminder on the seller’s platform to automatically join the Amazon logistics remote distribution plan. You can click on the "Automatic Registration Remote Distribution Card" on the homepage to view the details. Amazon will help sellers with cross-border distribution management, and the tariffs on goods imported into Canada and Mexico will be borne by buyers.

China Post announced the accurate speed-up of 1,591 delivery business lines.

On June 8th, China Post announced that it would mobilize superior resources such as time limit, service and cost, focus on key customers, key regions and key routes, and accurately speed up 1,591 delivery business routes. On the same day, China Post has carried out the first batch of speed increase for 437 lines. After the completion of the first batch of speed-up plans, it is estimated that the time limit of 186 lines will be shortened by 0.5 days, the time limit of 162 lines will be shortened by one day, and the time limit of 89 lines will be shortened by more than one day. After speeding up according to this goal, the time limit standard of the first batch of speed-up lines can reach the advanced level of the industry.

The second wide-body aircraft entered the queue, and the Yuantong aviation fleet welcomed the new one.

On June 7th, YG9129 of Yuantong Airlines landed smoothly at Chennai Airport in India. This is the latest B767-300ERF cargo plane introduced by Yuantong Airlines. Following the entry of the first wide-body cargo plane "Asian Games" in January, Yuantong Airlines once again ushered in the expansion of its wide-body fleet this year. In less than half a year, Yuantong Airlines has introduced three all-cargo planes and become one of the most active enterprises in the current air cargo market.

The SF air sorting center of Diqing Shangri-La Airport was formally established.

Recently, the unveiling ceremony of Shunfeng Aviation Sorting Center of Diqing Shangri-La Airport was successfully held at Diqing Shangri-La Airport. It is understood that as early as August 2021, in order to meet the demand for air logistics for fresh matsutake delivery, effectively open up the high-end consumer market for Diqing Matsutake, and enhance the output value of Diqing Matsutake, SF Airlines jointly opened the first all-cargo matsutake route in China with Diqing Airport.

The rookie successfully transported 80 tons of 1 million doses of domestic 13-price pneumonia vaccine to Morocco.

On June 7th, 1 million doses of 13-valent pneumococcal polysaccharide conjugate vaccine ("13-valent pneumonia vaccine") was successfully delivered to Morocco in batches under the escort of Cainiao International Medicine Cold Chain. This vaccine, independently developed by watson biological, is the first 13-valent pneumonia vaccine in China and the second in the world, and it is also the first time that the vaccine has been exported overseas since it went on the market. In order to provide multiple guarantees for this batch of vaccines with a total weight of 80 tons, the rookie deployed multiple special medical cold-chain vehicles and international flights in a short time, and opened a "green channel" for land transportation and air transportation from Yuxi-Guangzhou-Casablanca at the end of May, and delivered the vaccines safely in six batches.

Hongjing Zhijia teamed up with Zhongyu Logistics to promote the commercialization of intelligent driving trucks.

Recently, Hongjing Zhijia teamed up with Zhongyu Logistics, the main supplier of SF Express, and the two sides will jointly build a long-distance trunk logistics heavy truck fleet of 30-50 vehicles. Hongjing Zhijia will provide technical and operational services for the joint fleet, and Zhongyu Logistics will provide operating lines and orders. The two sides strive to make this cooperation a successful case of intelligent heavy truck enabling trunk logistics and open up a new market for intelligent driving.

Dematech cooperates with Google Cloud to accelerate supply chain innovation.

On June 6th, Dematech, a subsidiary of the global internal logistics provider Kaiao Group, announced the establishment of a cooperative relationship with Google Cloud in Atlanta, USA and Sunnyvale, California to change the supply chain industry by accelerating cloud innovation. Dematech aims to strengthen the flexibility of the supply chain and provide solutions to enter the market by combining Dematech’s supply chain expertise with Google cloud computing, artificial intelligence (AI) and machine learning (ML) technologies.

An Xun Logistics announced 618 plans to promote preparations for war.

An Xun Logistics, a veteran logistics enterprise, recently announced the plan for promoting the preparations for this year’s 618 major events: on the one hand, it will speed up warehousing intelligently, and on the other hand, it will focus on customer experience. For example, the intelligent warehouse layout of An Xun logistics warehouse network cloud system can improve the accuracy of one-time distribution, make the coverage rate of "one day+the next day" reach more than 90%, effectively reduce the allocation distance and times, reduce damage and improve timeliness. After the system went online, it achieved results in Gome, which reduced the overall cost by 30% and shortened the inventory turnover to 28 days.

Best Vietnam signed a contract with local communication software giant Zalo, which will comprehensively enhance the customer experience.

Recently, Best International Vietnam Company signed an agreement with Zalo, a leading social software in Vietnam. At present, the two sides have opened the system, and customers of Best Vietnam can check packages and consult customer service on Zalo. It is understood that Zalo has more than 72 million users and is called "Vietnamese version of WeChat" by local Chinese. Now, customers who use Best Vietnam service can check the package status, freight and other information through the software, and can also interact with the official account of Best Vietnam on the platform.

Rookie teamed up with Daraz to upgrade cross-border logistics services, and parcels in South Asia will be delivered in two days.

On June 7th, Cainiao and Daraz jointly announced that Cainiao has become the official logistics partner of Daraz, and the two parties will jointly upgrade cross-border logistics services. Cross-border merchants in China on the Daraz platform will enjoy the full-link logistics services provided by both parties, including domestic collection, international transportation, digital customs clearance, one-stop after-sales and other services provided by rookie, and the last mile delivery will be completed by Daraz Express and its partners, and both parties will work together to help domestic products go to sea.

SF Express delivered over 720 million fresh parcels in 2021, a year-on-year increase of nearly 30%.

A few days ago, SF released "SF Road in Rural Revitalization — — In 2021, SF Fresh Help Agriculture Big Data. The data shows that in 2021, SF Express delivered over 720 million fresh parcels, an increase of nearly 30% compared with 2020. In the past year, SF has delivered fresh parcels to 240 million people nationwide. The report also shows that in 2021, the total number of fresh parcels delivered by SF within 48 hours reached 530 million, nearly 1.4 times that of 2020. At the same time, SF has covered more than 20,000 counties and towns in China in 2021, invested more than 90,000 rural outlets and served more than 4,000 fresh varieties.

State Post Bureau: During the Dragon Boat Festival, 940 million express parcels were collected nationwide, up by 17%.

On June 6, the State Post Bureau announced the operation data of the national postal express delivery industry during the Dragon Boat Festival. During the Dragon Boat Festival holiday this year (June 3 -5), on the one hand, the postal express delivery industry resolutely implemented the requirements of the Party Central Committee for epidemic prevention and control, on the other hand, it scientifically allocated resources such as manpower, transportation capacity and venues, optimized trunk transportation and terminal delivery routes, and fully guaranteed the orderly and smooth operation of the service network. During the holiday period, the overall operation was stable. The postal express delivery industry nationwide collected about 940 million express parcels, an increase of 17% compared with the same period of the Dragon Boat Festival last year. About 970 million express parcels were delivered, an increase of 13.1% compared with the same period of the Dragon Boat Festival last year. Judging from the daily average collection and delivery, the daily average collection and delivery during the Dragon Boat Festival holiday has exceeded 300 million pieces, returning to the average level of last year, increasing by 16.8% and 10% respectively compared with the May Day holiday.

Kerry Logistics acquired the remaining 39% interest in Jiafeng International Freight.

On June 9, Kerry Logistics announced that Kerry Freight Services (China) Limited, a subsidiary of Kerry Logistics, signed a contract with Summer Way International Limited. Accordingly, Kerry freight services (China) limited will acquire 39% interest in jiafeng international freight co., ltd. The consideration consists of a number of terms, with a maximum of HK$ 5.924 billion. After the transaction is completed, Jiafeng International Freight will be changed from an indirect non-wholly-owned subsidiary of Kerry Logistics to a wholly-owned subsidiary. According to the data, Jiafeng International Freight is engaged in international freight forwarding and logistics in Hong Kong and the Mainland. Previously, Kerry Logistics had held 61% of its shares.

Qiangua Technology completed the Pre-A round of 200 million yuan financing.

On June 8, the self-driving trunk logistics company "Qiangua Technology Autra.tech" announced that it had completed the Pre-A round of financing delivery in April 2022, with this round of financing of 200 million yuan. The new investors were head investment institutions such as Kaihui Fund, Xianghe Capital and BAI Capital. Previously, Qiangua Technology completed two angel rounds in October and December, 2021, which were jointly led by IDG Capital and SF Holdings, followed by Xpeng Motors/Xinghang Capital and BV Baidu Venture Capital, totaling 191.5 million yuan.

Blue Ocean Robot has continuously completed tens of millions of rounds of A and A+ financing.

Recently, Guangzhou Lanhai Robot System Co., Ltd., an intelligent logistics and management system provider, has successively completed tens of millions of A and A+ rounds of financing, led by Gaochun Venture Capital. The financing funds will be mainly used to expand customers and develop new products. Previously, Blue Ocean Robot had received angel round investment from listed company Haimuxing and A round investment from Longsheng Foundation. It is understood that Blue Ocean Robot was established in 2016. The company provides intelligent logistics solutions for the whole plant from AMR (autonomous mobile robot) to dispatching system, three-dimensional warehousing and MES system, adheres to independent technology research and development, and deeply cultivates the demand scenarios of photovoltaic and lithium battery industries.

"Little Elephant Life" completed tens of millions of yuan in Series A financing, pushing the big store "Huimaimiao" to cut into the sinking market.

Recently, the discount supermarket chain "Little Elephant Life" has completed tens of millions of A rounds of financing. The proceeds from this financing will be mainly used for store development. Hai Hui, the founder of Elephant Life, said that at present, Elephant Life has not stepped out of Jiangsu’s plan, but insisted on "slow and steady" and expanded to the density of the province with Nanjing as the center. Elephant life is also trying to make a new discount format. On the basis of the previous small stores, a new format of "Huimaimiao Super Discount Warehouse" was launched for a 1000-square-meter large store. Since September last year, Elephant Life has opened 8 stores in several counties and cities in Jiangsu, with an area of over 1,000 square meters. Hai Hui, founder of Elephant Life, said that while Nanjing continues to expand its Elephant Life stores, Huimai Miao will land in more cities in Jiangsu.

G7 and E-Stream announced the completion of the merger, and completed the first phase of business integration.

On June 7th, G7 IOT and Yiliu Technology announced that they had completed the merger in the first quarter of 2022 and completed the first phase of business integration. After the merger, Zhai Xuehun served as the company’s chairman and CEO, Zhang Jingtao as the vice chairman and Zhang Jielong as the chief financial officer. G7 and E6 are representative enterprises in the field of Internet of Things technology and software services. Both sides take the Internet of Things technology and software as the core, and provide services to large cargo owners, large logistics enterprises and tens of thousands of freight operators. Before the merger, G7 and E6 served more than 80% of large cargo owners and large logistics enterprises in the industry, and served nearly 30,000 small and medium-sized freight operators to help them improve their efficiency and increase their income.

The fast dog taxi passed the listing hearing of the Hong Kong Stock Exchange and is scheduled to be listed on June 23.

On June 7, according to the documents disclosed by the Hong Kong Stock Exchange, Fast Dog Taxi has passed the listing hearing of the Hong Kong Stock Exchange, with CICC, UBS, Bank of Communications International and Agricultural Bank International as co-sponsors. It is reported that the company submitted a listing application to the Hong Kong Stock Exchange on April 24, 2022, and it raised 100 million to 150 million US dollars, with a contract of 780 million to 1.17 billion Hong Kong dollars. Previously, the fast dog taxi plan was built on June 13, and it was priced on June 16 and listed on June 23.

The international logistics SaaS service platform "Haiguanjia" completed the 100 million yuan Series B financing.

Recently, the international logistics SaaS service platform "Haiguanjia" has completed 100 million RMB Series B financing. This round of financing was led by EWTP Ecological Fund, followed by Changjiang Guohong and Jiangyi Fund. This is a new round of financing for Haiguanjia, following the continuous completion of tens of millions of rounds of A1 and A2 financing in 2020. This round of financing funds is mainly used for research and development of new products and overseas expansion.

Standing Committee: Support overseas warehouse enterprises to build smart logistics platforms.

Recently, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting. The meeting pointed out that opening to the outside world is China’s basic national policy, and stabilizing foreign trade and foreign investment is related to the overall economic situation and the overall employment situation, and it is necessary to further expand opening to the outside world. While implementing the policy of stabilizing foreign trade and foreign investment, we will further increase support. First, give full play to the mechanism of stabilizing foreign trade and foreign investment at all levels, and ensure smooth logistics, and coordinate and solve the difficulties of foreign trade and foreign-funded enterprises in returning to work and reaching production and project construction in a timely manner. Measures to guide local innovation and stabilize foreign trade and foreign investment. The second is to promote the stability and quality of foreign trade. For enterprises with good export tax rebate credit, the tax rebate will be put in place within 3 working days, the import of high-quality products will be expanded, the efficiency of port loading, unloading, transshipment and customs clearance will be accelerated, and the supply chain of the international industrial chain will be stable. Study on the phased reduction and exemption of port-related charges. Make good use of free trade agreements such as the Regional Comprehensive Economic Partnership Agreement and play a good role in the Pilot Free Trade Zone. Support overseas warehouse enterprises to build smart logistics platforms. The third is to actively attract foreign investment. Create a market-oriented and legalized international business environment and stabilize corporate expectations. We will introduce stronger support policies for gradient transfer of processing trade. Expand the encouraged catalogue of foreign-invested manufacturing industries in the central and western regions. Give full play to the role of special classes to serve foreign-funded enterprises, improve the normal exchange mechanism with foreign-funded enterprises, understand their difficulties in time, and support their reasonable needs.

Major changes have been made in freight services, and the core business of China Railway has been digitally transformed.

As of June 8th, the China Railway 95306 website railway freight e-commerce platform (hereinafter referred to as the railway 95306 platform) has been upgraded for half a year. The platform is running well and its role is increasingly prominent. A total of 17.9 million freight orders have been handled online, involving 1.8 billion tons of goods, which provides a strong support for logistics. This is a revolutionary change in railway freight service after successfully building the world’s largest real-time railway ticket trading system 12306. At this point, the core business of passenger and cargo transportation of China Railway has completed digital transformation. After the overall upgrade of the railway 95306 platform, it has the 7×24-hour online processing function, providing customers with full-process services such as waybill submission and circulation, fee payment, claim collection and special line handover. At present, all the 3,649 freight stations and 8,392 special lines in the national railway have the conditions for online handling. The proportion of cargo owners who handle freight business through the 95306 website, the client and WeChat WeChat official account is 81%, and the proportion of electronic waybills is 97%.

李克强考察交通运输部并主持召开座谈会

6月6日,中共中央政治局常委、国务院总理李克强到交通运输部考察,并主持召开座谈会。他强调,要在以习近平同志为核心的党中央坚强领导下,落实党中央、国务院部署,全面贯彻新发展理念,高效统筹疫情防控和经济社会发展,进一步畅通交通物流,保障市场主体运行,稳住经济大盘。在交通指挥调度中心,李克强详细了解货运数据,视频察看高速公路通行和港口、机场集疏运,叮嘱港口在做好疫情防控的同时,把积压的货箱尽快发运出去。

两部门:推动冷链物流服务网络向农村延伸

According to the website of the Ministry of Agriculture and Rural Affairs, the General Office of the Ministry of Agriculture and Rural Affairs and the General Office of the Ministry of Finance issued a notice on doing a good job in the construction of cold storage and preservation facilities for agricultural products in 2022, and proposed to promote the extension of the cold chain logistics service network to rural areas. The document mentioned that relying on the cold storage and fresh-keeping facilities in the producing areas, we should encourage and guide postal express delivery, supply and marketing cooperatives, e-commerce, commercial circulation and other entities to make use of the advantages of existing circulation networks, integrate resources and innovative models, optimize the collection of goods in Tiantou, the connection between trunk and branch transportation and rural express delivery, promote cooperation and joint ventures, form network facilities, and accelerate the construction of a cold chain logistics service network in the producing areas of agricultural products.

Department 11: It is strictly forbidden to restrict the transportation, distribution and distribution of "vegetable basket" products on the grounds of epidemic prevention and control.

Recently, the Ministry of Agriculture and Rural Affairs and other 11 members of the Inter-Ministerial Joint Conference on Food Management of Vegetable Basket formulated the Work Guide for Coordinating the Prevention and Control of Epidemic Situation in COVID-19 and Keeping the Supply and Price of Vegetable Basket Products Stable, and detailed the work measures by region, link and classification to ensure the stable production and smooth circulation of Vegetable Basket products. The guide makes it clear that the work of ensuring the supply and stabilizing the price of "vegetable basket" products under the condition of normalized epidemic prevention and control in COVID-19 should be under unified command, with the territorial responsibility and the mayor’s responsibility system implemented. Prevention and control measures shall not be simplified, "one size fits all" and overweight at different levels. It is strictly forbidden to set up checkpoints without authorization, arbitrarily open roads and close villages, prevent farmers from farming in the fields, restrict the operation of agricultural machinery, and restrict the transportation and distribution of "vegetable basket" products, which will affect the market stability of "vegetable basket" products.

(Titanium Media APP Editor Xiujuan Yang finishing)

通过admin

In 2023, there were 560 actual music festivals nationwide, a record high.

  China Securities Network News (Reporter Lu Mengyun) On March 20th, Xiaolujiao think tank released the Research Report on the Market Development of China Music Festival in 2020-2024. According to the report, in 2023, excluding the postponed/cancelled music festivals, the number of music festivals actually landed reached 560, setting a record for the music festival market. In terms of market share, Modern Sky, Tencent Music and Xiaofeng Music Commune ranked first, second and third respectively in the market. In 2023, the three provinces that landed the most in China were Zhejiang, Shandong and Guangdong, and the cities of the three major music festivals were Qingdao, Hangzhou and Chengdu.

  According to the report, China Music Festival has experienced a high-speed development stage of marketization, during which independent music, subculture and band culture flourished. The development of the music festival towards immersion, multi-scene and cross-field not only broadens the development space of the music industry itself, but also further enriches the development format of the cultural tourism industry and becomes the object of capital pursuit. Before 2020, the highest record was 269 games in 2017. In 2021, 191 music festivals were held, which is close to the market stage in 2016. However, by 2023, excluding the postponed/cancelled music festivals, the actual number of music festivals actually reached 560, with an alarming growth rate, setting a record for the music festival market.

  Judging from the market share, Modern Sky has been ranked first for many years, holding the IP Strawberry Music Festival and the new IP M_DSK Music Festival. In 2023, it reached a record high/hosted 24 music festivals, with an offline audience of nearly 700,000 people. Due to the low concentration of the music festival market, Internet platforms such as Tencent Music, Tik Tok, Xiami Music and Netease are accelerating their layout, incubating their own music festival IP, and the brand main music festival has become a new force to be reckoned with in the market in recent years.

  In 2023, the market share of Modern Sky, Tencent Music and Xiaofeng Music Commune ranked first, second and third respectively in the market, and new youth, creative entertainment without boundaries, midi music, after-school hi and Manghe music entered the top ten music festival organizers array. From 2020 to 2022, Modern Sky ranked first, Midi Music and Xiaofeng Music Commune ranked second and third respectively.

  In 2023, the May Day and the Eleventh Golden Week are the golden periods of intensive music festivals, including 47 music festivals during the May Day period and 54 music festivals in the Mid-Autumn Festival/Eleventh National Day.

  In 2023, the three provinces that landed the most in China were Zhejiang, Shandong and Guangdong, and the cities of the three major music festivals were Qingdao, Hangzhou and Chengdu. The spread of music festivals to cities along the 4th and 5th lines has been a trend for many years. At present, it is sinking further into local scenic spots, counties and towns with cultural tourism. In 2023, there were 124 music festivals in cities along the 4th and 5th lines and below, which was second only to the scale of new first-tier cities (159) in total.

  In 2023, the single-day regular-price tickets for the music festival are concentrated between 300-800 yuan, and the VIP tickets are between 600-1400 yuan. In terms of the types of music festivals, rock, rap, folk, pop, jazz, and electronics go into battle together, and the comprehensive/diversified music festivals with integrated styles account for the vast majority. Among the vertical music festivals, rap/trend is the most, with a total of 31 music festivals throughout the year.

  According to the report, in just over two months in 2024, there have been more than 50 music festivals officially announced, and Modern Sky officially announced the 10-city plan. It is estimated that the competition in the first half of 2024 will be even more fierce than that in 2023. In the first half of this year, it is expected that more third-and fourth-tier cities in East China and South China will have plans to hold music festivals. Fans’ consumption has returned to rationality, and the organizers are fighting for a lineup of scarce artists, diversified live experience content, the ultimate cost performance and the Internet announcement strategy. Organizers are shopping, and the market will experience a new round of reshuffle in 2024.