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Bao Beier, please learn When Men Fall in Love in the next hall.


Bao Beier remake When Men Fall in Love! Before the film is released, let’s study two films related to it today.

Special feature of 1905 film network Eleven days after its release, When Men Fall in Love has exceeded 100 million at the box office, while it is still hovering around 80 million.


Two films released in the Dragon Boat Festival are both adapted from overseas high-scoring films of the same name. At the beginning of the release of When Men Fall in Love, the number of films was only 10%, and the box office was less than 10 million in a single day. The latter, by virtue of the more well-known original IP, was relatively better on the first day. In the follow-up screening, the figures of the two films, you chase after me, "compete" with yourself and "compete" with other films. 


On the sixth day of release, When Men Are in Love surpassed other films in the box office and became a one-day champion. But two days later, it was overwhelmed by the newly painted film, but the gap between the two was not too big, and it was overtaken on June 21. And "Sunshine Sisters Amoy" was far out of the top five in the single-day box office list. 


Success or failure, the overall answer has now slowly surfaced. The overtaken film has naturally been explained by the market. After the release of "Sunshine Sisters Amoy", many netizens spoke out, and the 1:1 split mirror copied the original, which was nothing new.


In the process of adaptation of When Men Fall in Love, the director added a lot of new aesthetic knowledge. Although it did not break the "dog blood" of the original, it made innovations in terms of texture.


During the Shanghai International Film Festival, Wang Hongwei, vice president of the China Film Directors Association, criticized the current remake phenomenon. "Making money by remaking frame by frame is a shame to the IQ and ability of the whole industry." 

"Change" in When Men Fall in Love

How to change it? This is the first question that Weihao Cheng, the producer, thought after he got the project "When Men Fall in Love". Because of the original "dog blood" plot, he and his partner once hesitated. From another angle, in Jin Bailun’s view, "dog blood" is also a popular expression to some extent, and the director is very interested in this project, so the adaptation of the film "When Men Fall in Love" officially began. 


It took five months before and after the adaptation of the script. It is clear that the team has no plan to break the story frame and ending of the original story, because in their view, the original story can become a "difficult meaning" in the hearts of many audiences, and it must have its own merits and can support the development of the whole story. However, after reading the original version, most girls in the team think that the story lacks some details and persuasiveness in the emotional advancement of the characters. So in the adaptation process, the screenwriter team added a lot of small town customs and the story background of each character. Weihao Cheng also saw a little bit that the fictional "Ruishan Town Universe" in the story was gradually established. "However, due to space constraints, many contents were eventually deleted, focusing only on the relationship between men and women." 


The original finished the family story of the man at the front of the film, and finally put the emotional unity on the hero and heroine. However, in this version of the story, starting from the feelings of China people, the team feels that it should still stay between family and love, which are mutually blended and integrated. "In fact, we think more about the arrangement of stories, such as the encounter between the role of Hao Ting (ornaments) and A Cheng (ornaments)’ s father, and the plot of A Cheng buying a spinning lamp for his brother’s family. We all move back, and these plots can be used as an addition to emotions." In the adaptation, producer Weihao Cheng has the keen sense of the creator. The most surprising thing is that when men fall in love, the movie requires actors to pronounce in Minnan all the time, which is more in line with the romance in Taiwan Province, China. 


Localization is also the biggest concern of Weihao Cheng and Kimberly. Although the original story also takes place in Asia, there will be great differences between Korean men and China men in essence. The former will behave more directly, so the team made appropriate changes to the image setting of "A Cheng" and made the actor Roy Chiu make corresponding adjustments in performance. As a woman, Jin Bailun said frankly, we hope that this role will not be so aggressive, and it will be lovely and lovable. 


Although the film’s current score in Douban is only 6.9 points, most of the short comments still pay for this adaptation. The original sin is only the "dog blood" of the big frame. However, the evaluation of Sunshine Sisters Amoy is only 4.7 points, and most of them are criticizing its "unchanged" adaptation. 

"Constant" in Sunny Sisters Amoy

When director Bao Beier took over "Sunny Sisters Amoy", he knew that he would be scolded, and even everyone around him was against him. But he thought, "What should I make in my next movie? If I go through five years and ten years, I will recall that I refused to shoot Sisters Amoy. Will I regret it? " Over and over again, Bao Beier found a "bug". "My ability may not have taken the original, but the original itself is the best template. Do you know what I mean? And it’s not just one template, it’s four templates, Korean, Japanese, Vietnamese and Cambodian. Therefore, I lobby myself and hypnotize myself. I have four templates to take pictures of. No matter how bad I am, it won’t be that bad! " 


In order not to regret it, Bao Beier accepted this project. In the contract he signed, the producer gave corresponding requirements: he did not have the final editing right; And the whole story of the original cannot be changed. Bao Beier said frankly that if they came up with a better idea than the original, they would shoot it according to their own ideas. If not, they would look for the original. "I really downloaded the original and the remake of other countries to my iPad. Every time I shoot a scene, I will compare it. Why did I use this lens when I went to see him? Why push the close-up? "

Shooting in this way, people around advised Bao Beier, and he knew that he would be scolded. "But I still chose to do this, but I think I can grow a lot of abilities and ideas during this period." Of course, in the localization, he frankly did a lot of understanding and cognition. For example, Li Youran’s smoking problem, Bao Beier replaced it with a lollipop. "It can be regarded as a reflection of her social appearance, but her heart is still pure." In addition, music, clothing, art … … Bao Beier almost directly repackaged it with elements from China in the 1990s.

It seems to be a piece of shape, but the social class and sense of history embodied in the original work are gone in this edition of Sunshine Sisters Amoy. 

Change, and invariability

The adaptation of When Men Fall in Love and Sunny Sisters Amoy, from the elaboration of two groups of masters, we can find their most essential problems and attitudes. The media asked Bao Beier in the interview, "Will you continue to do the remake like" Sunshine Sisters Amoy "?" In order to cause any unnecessary ambiguity, we directly quoted Bao Beier’s reply at that time: "No, I still want to shoot, wait for the classics, and many people still want to shoot. The advertisements that have been filmed (opening) are also imitations of The Godfather, and I am also exercising myself. I think this is my second film. I am not Quentin, Jiang Wen, Chen Sicheng, nor,,, I am not these excellent people.


Although I don’t know whether Bao Beier will really adapt "The Truman Show" in the future, it is clear that Bao Beier regards "Sunny Sisters Amoy" as an exercise. At the same time, in the follow-up project of the official announcement, he will produce and star in the film, and this story is also remake from When Men Fall in Love. At present, the film is scheduled to be released in the winter of 2021. 


All along, the adaptation and remake in the market has always been accompanied by controversy. Before the appearance of "Sunny Sisters Amoy", the "frame-by-frame" remake was still true. In the process of remake, except for weakening the core plot into a love affair, there is no original plot at all, and even many lines just become "translations". It is conceivable that this kind of remake without soul is invalid after all. 

As for the 1: 1 remake, the film also exists. But this is not the main reason for the collapse of the film’s word of mouth. After all, the director still takes empathy with the China audience into account when dealing with the script, especially for the handling of the confession of the film’s final wedding, and has done more creative work.


Looking back on the remakes of these years, it seems that only enough details have been adapted and are being adapted. Especially the latter, from director’s aesthetics to genre exploration, there are real attempts.How to implement localization is almost an unavoidable topic for the main creator of every remake film when interviewed by the media.



This problem seems to be the "ceiling" in the process of remake, and the breakthrough will be successful; Those who remain the same will fail. But for the creative film industry, it seems that it should not be the focus. Although many producers will be asked not to change the plot framework and ending of the film when they buy the original copyright, shouldn’t it be the awakening of the creator to make corresponding innovations in the general framework?

No matter in which country, it is an indisputable fact that good movie IP has been repeatedly remake, but how to treat creative resources well and explore existing stories with brand-new aesthetics and film language in the adaptation process is the most reflective thing for every creator. 


As Wang Hongwei said, "If we can only make money by remaking frame by frame, what will every filmmaker think of this?" It is true that for every movie that is going to the cinema, it is a commodity that needs to be tested by the audience and the market. If the director blindly hopes to learn the director’s skills through "frame-by-frame remake", it is better to put down his posture and start with a short film.

Bao Beier interview content reference: [1] "The First Director": "Bao Beier Shooting"<阳光姐妹淘>What’s the picture? 》


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A few people’s spiritual food try domestic Volkswagen CC 3.0FSI

  [car home test drive] It should be two years since I first came into contact with FAW-Volkswagen CC. At that time, a 200-horsepower 2.0TSI engine was under my feet at a weight of 75 kg, which had a good acceleration performance and a good shape. Today, a 3.0L V6 naturally aspirated engine is propelled by my 85kg, and we have all increased.

Home of the car

  Every time I test-drive a large-displacement naturally aspirated car, I feel very excited, and it is the same today. However, when I look at the situation of a medium-sized car with a large-displacement naturally aspirated engine, I can’t help but lick my teeth. Because the sales volume is really unsatisfactory, most of them have only become spiritual food for a few people to satisfy themselves, such as the 3.0L Reiz, the 3.0L LaCrosse and the 3.5L Accord.

Little change in appearance and interior.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  When I saw the CC with 3.0 V6 in the parking lot, it was really difficult for me to distinguish it from the 2.0T car two years ago. Like the Magotan and Passat with 3.0L, there was no obvious difference in appearance from the 2.0T car. It was still the most beautiful Volkswagen car officially called, with different aesthetics, which was just an official statement.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  This CC is low-key enough, and the body has not added any whitewash and makeup points because of its different identities. Even the tire size and wheel hub shape have not been specially designed, and the double exhaust pipes are still distributed on the single side of the rear. The only place that can distinguish 3.0 V6 CC is the net, fender and V6 nameplate with extremely simple style on the rear of the car, which seems to be nothing more than that. Only these inconspicuous signs can satisfy the car owners psychologically.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  The frameless window has fascinated many people, and it has to be admitted that its sports effect is also obvious. At this price, few cars use frameless windows. Through it, I saw the unique color scheme of V6 engine CC interior, but what we saw today is not the iconic main color. The white and black seats and white and white door panels are the main color schemes.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  Like Magotan, the driving computer screen has also turned into color. We found that two small drawers on the flagship CC center console were missing. I don’t know what the reason is, to ensure the integrity of the center console or to control the cost. In addition to these painless changes, what is more important is the DCC chassis control system that can please the public.

● Test drive feeling: linear, but not carefree enough.  

  Opening the engine compartment cover is much more substantial than that of the 2.0T model. The six cylinders of this CC are V-shaped, and the cylinder angle is only 15 degrees, so they use a cylinder head because of the compact layout of the six cylinders. This engine can contribute the most.powerMaximum of 250 horsepower and 310 nm.twist momentIt is better than the 2.0T engine in terms of parameters, but the self-weight of the vehicle has also increased.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  Press the key next to the gear handle to start, and this 3.0L engine enters the working state. Under the D gear, when stepping on Volkswagen’s slightly vague or even boring accelerator pedal, CC will slip out of the parking space and sneak to the bad morning rush hour in Beijing. I can’t wait to adjust the DCC chassis control system to the comfortable mode. At this time, if you pay attention, you will feel that the suspension has become relatively soft after a certain period of adjustment, which can only be said to be relative because the amplitude is limited.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  Listening to music and humming, driving at a low speed on a congested city road, the reserved power can easily and quickly follow the car ahead, even if the speed has been pushed to 2000 rpm under the feet, the bowstring will not be suddenly tightened like the 2.0T model, and the surrounding noise will not annoy the passengers in the car.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  At high speed, start the sports mode, and the relatively hard suspension can give me a more realistic feedback on the road conditions, and the feeling of pressing over the joints on the bridge deck will be clearer every time. Maintaining a low speed, the 3.0L engine contributes its own power in an orderly way, and it is very rational. At low speed, the torque output is somewhat conservative. This driving style makes me feel a little sorry for this displacement, and then I step on the throttle deeply.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  Only a high speed can excite the naturally aspirated engine into madness, which is the characteristic of the naturally aspirated engine. It tries its best to express itself. The linear acceleration makes my heart very practical, and the sense of subsequent reserve of power is slightly stronger than that of the 2.0T model. However, this Volkswagen V6 engine didn’t make me feel carefree and pure. Although the whole acceleration process was extremely coherent and in one go, it was arranged in a rigid way, and the reserved power didn’t erupt like flood discharge, which was different from the carefree feeling of V6 engine in my memory, and there was still room for improvement in the grumpy index. At the same time, the movement played by the engine is not harmonious enough, and the sound line is a little dry. In addition, the tire noise caused by Goodyear tire explosion made us very dissatisfied.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  The 6-speed DSG gearbox is still a familiar performance. Under the D gear, it strictly puts the priority of reducing fuel consumption to the highest level. The strong sense of upshift and the simple upshift action keep the speed at a low level at all times. Usually, the shift is accurately completed at 2000 rpm, which is the characteristic of every Volkswagen. Pull the gear lever into the S gear, or manually shift gears with your fingers, and the nature of this car will change qualitatively. Delaying the shift speed can show the performance more comprehensively, but it has not yet reached the state of making you exclaim.

Volkswagen FAW-Volkswagen FAW-Volkswagen CC 2012 3.0FSI V6

  The model CC 3.0L V6 is equipped with XDS electronic differential system, but it is only an electronic aid. It is derived from ESP, and its purpose is to reduce the probability of understeer when the front drive turns at high speed. When turning, the system will apply braking force to the inner front wheel, and at this time, the outer wheels can get more power to help turn smoothly by using this principle.

Summary:

  A CC flagship model with larger displacement and higher grade, first of all, has to admit that V6 3.0L sounds like a very good powertrain, which fully demonstrates the position of this car in all products. During the day’s test drive, this engine gave me more feelings of being conservative and introverted, not not carefree, but not carefree enough, and there was no obvious gap between it and the 2.0T model in acceleration feeling. DCC chassis control system has a certain effect, which is also the configuration that many public fans have been longing for, but this time it finally has. CC is positioned as a medium-sized car that focuses on sports, but it seems that there is no obvious advantage in terms of large displacement in the current market. FAW-Volkswagen never wants to make the 3.0L CC a car with a large volume, and enriching the product line is the first place. At the same time, I think this flagship model can also become its owner’s spiritual food, and the 2.0T will still be the main model. (Graphic car home Zhang Ke)


Sagittarius test of married family brand new sagitar 1.4tsi car home

Sagittarius test of married family brand new sagitar 1.4tsi car home

> > The most comprehensive and authentic performance data, the most timely new car test drive! It’s in car home to evaluate the channel <<


Click on the relevant links to view the detailed demonstration of ACC adaptive cruise, yaw correction and automatic parking.

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If you want a portable universal machine, here it comes!


  A year ago, Panasonic S5M2 fuselage was released. During this year, I used this machine to shoot many works, such as cities, portraits, nature and starry sky.




  When shooting these works, I used 14-28, 20-60 and 70-200 lenses, but some photographers think it is too heavy to carry multiple lenses, so many people expect a wide-range zoom lens, and today this 28-200mm lens is coming.

  This lens weighs 413 grams, and the total weight with S5M2 is only 1070 grams, and it is very short. The zoom is completely out of the lens, which is only the length of a 6.1-inch mobile phone.


  What is the picture quality of this lightweight combination? What are the shooting techniques? That’s what I want to talk to you about next, and I will share all the specific seats.

  The advantage of large zoom lens is its high flexibility, and it can cope with scenes from wide angle to telephoto. Therefore, I came to Hong Kong to photograph the culture, scenery and architecture during the Spring Festival, which can very well reflect the actual performance of this lens in all aspects of travel.

First, shoot a big scene at the wide-angle end

  In landscape photography, wide-angle is still the focal range that is widely used. It can accommodate richer scene content and show stronger picture tension. There are two wide-angle seats in Hong Kong that I particularly like.


  The Flying Goose Peak in Hong Kong is a classic seat overlooking the city from the top of the mountain. Compared with Taiping Peak, it is more wild here. I named this work "Top of the Harbour City". Overlooking the Victoria Harbour with the top of the mountain as the foreground, it needs a wide-angle focal section to highlight the vastness of the city. There are thousands of lights at the foot of the mountain and I am alone on the mountain. This contrast of artistic conception is particularly story-telling. Take the tent as the interest point, guide the vision, and let everyone notice the people on the top of the mountain. The top of the mountain is completely dull, and it can be brightened by the powerful tolerance of S5M2 in the later stage.


  Victoria Harbour Observation Deck, this position pays attention to the combination of static and dynamic, and draws the water surface and clouds with a slow shutter to make the flowing state contrast with the building. In order to make the water surface not too monotonous, I specially photographed a traveling cruise ship, which can make the foreground more vivid. A 67mm filter is used for the 28-200 lens, and in the evening, I use a 6-speed reducer to make the shutter speed reach about 40 seconds.

Second, express the perspective of architecture

  In the theme of cities and buildings, focus perspective is a particularly commonly used expression technique. Its definition is based on a foothold, which conforms to the characteristics of being near and far away, and helps to express the sense of space.


  Ping Shi Cun, one of the representatives of tube-shaped buildings, is surrounded by rooms and hollowed out in the middle. Standing in the middle, you can get a typical focus perspective effect, with a strong sense of extension layer by layer, which can highlight the characteristics of dense residential areas. The small and lightweight 28-200 sets of machines are convenient to store and will not become a burden when traveling or walking in the city.


  Hong Kong Museum of Art, spiral stairs are common in many cities, and the feeling of winding curves is very tense. Shooting with a 28mm wide-angle end gives a stronger perspective. When shooting, you should choose the direction where the light shines on the stairs, so that the stairs and the handrail exterior wall can form a bright and dark contrast and be divided into levels.

Third, the sense of compression of telephoto

  We often mention the sense of telephoto compression, which refers to compressing itself into a level of up, down, left and right in a plane. This effect can also be reflected in this lens of 28-200 mm.


  On the overpass in Central Hong Kong, when the sun sets, a beam of light just illuminates the intersection in the distance. The rushing crowds and double-decker buses can express the characteristics of Hong Kong very well. With the naked eye, this scene is from near to far, but it is more prominent from top to bottom when photographed with telephoto. In contrast with high-rise buildings, people and vehicles are very small.

Fourth, telephoto captures small scenes

  The flexibility of large zoom allows us to compose freely and shoot more angles and details.


  The Innovation Building of Hong Kong Polytechnic University is a school of environmental design, so its architectural style is also very distinctive, and the semi-hollow effect presented by white walls and glass is very futuristic. The color and light of the whole picture are very transparent and harmonious when the light shines into the patio with a 70mm focal length.


  Deep water involves the stairs of primary schools. Some buildings are dull if they are shot from a wide angle, but they can be found unique if they are captured from a telephoto. The collocation of rainbow colors may be a tradition in Hong Kong, so the exterior walls of many buildings are colorful. 28-200mm The color reproduction of this lens at the telephoto end is very realistic, and there is no gray picture.

Fifth, capture the humanistic street scene

  Street signs, red taxis and double-decker buses in Hong Kong are all good street shooting themes, which pay attention to waiting and prejudging, and also test the focus and lens flexibility.


  The staircase at the main entrance of Central Market is full of atmosphere because of the light coming in in the afternoon. If the right person happens to pass by, it will form a complete story. I waited here for nearly two hours, and finally I saw a father and a daughter walk in. The little girl suddenly ran away by herself, so I quickly took a snapshot and used high-speed continuous shooting +AF-C characters to chase the focus, which froze the moment. The elongated shadow on the stairs was very dramatic.


  In Murray Building, Central, there is a strong contrast between the white plaid and the red taxi. Here, I deliberately slow down the shutter speed to blur the vehicle and express a dynamic state. The vehicle and the building are combined with movement. There is a lot of traffic on this main road, so if you want to take a picture of only one car passing by, you should start to observe from the next intersection. When the taxi turns around alone, you are ready to take a picture, which is also a high-speed continuous shooting +AF-C chase.

  Summary:

  The above is my experience and skills in this shooting. Quan Huafu’s body with 28-200mm lens can meet the needs of traveling, beginners’ entry and daily hanging-up, and make up for Panasonic users’ needs of going around the world in one mirror. The color reproduction and focusing response ability of the lens are at a good level. Combined with the high image quality and balanced video performance of S5M2 Quan Huafu’s body, it is a large zoom set with very high cost performance.

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How about Gree pure electric vehicles? Introduction of Gree Pure Electric Vehicle

Guide: How about Gree pure electric vehicles? Introduction of Gree Pure Electric Vehicle

Gree’s investment in electric vehicles has attracted a lot of attention before. Some people are opposed to it, while others think it is a big breakthrough. Xiaobian will introduce Gree pure electric vehicles to you today.

Gree pure electric vehicle introduction: sales volume

By the end of 2015, Zhuhai Yinlong has built three production bases in Zhuhai, Guangdong, Wu ‘an, Hebei and Shijiazhuang, with an annual production capacity of 33,000 pure electric buses, 100,000 sports multi-functional electric vehicles, 620 million ampere hours of batteries, 5,000 tons of raw materials for lithium titanate batteries and 800MW of energy storage.

According to its official data, in 2015, its sales orders for new energy vehicles were 7,000, with a total output value of 10 billion. Among them, 3,189 pure electric buses were produced, with a cumulative increase of 22.28% and a market share of 3.6%.

Introduction of Gree Pure Electric Vehicle: Introduction

Gree automobile, automobile brand. On March 7, 2016, after Gree Electric announced that it planned to issue shares to acquire Zhuhai Yinlong New Energy Co., Ltd., it was rumored that Gree would set foot in the field of new energy vehicle manufacturing.

Gree electric vehicles introduced by the above small series can be said to be a very big breakthrough. Xiaobian personally thinks this is a good phenomenon, and everyone can pay more attention to it.

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Guolian Securities: In October, the domestic sales of household air conditioners were greatly accelerated, and the export growth was upward.

Zhitong Finance APP was informed that Guolian Securities released a research report saying that the domestic sales of household air conditioners accelerated significantly in October, and the new cold year entered the peak of delivery; After the channel goes to the warehouse, the sales boom rises, and the elasticity of replenishment can be expected. During the year, the leading price strategy was moderate, and the average price of the industry has been upward since September, and the leading high-end/offline advantages are outstanding. The short-term policies are favorable, and the pattern may not change qualitatively. In 2024, the policy will be strengthened and updated. The Q3 report of the leading white power company has excellent quality, strong business potential, continuous breakthrough in overseas OBM, and positive performance in export orders/production scheduling. It is recommended to actively lay out the report. Continue to recommend Midea (000333.SZ), Gree (000651.SZ), Haier (600690.SH) and Hisense Household Appliances (000921.SZ).

The main points of Guolian Securities are as follows:

The industry released the production and sales data of air conditioners in October online.

In October 2024, the output of household air conditioners was 14.06 million units, up +48.03% year-on-year, and the sales volume was 12.87 million units, up +37.91% year-on-year, of which 6.29 million units were sold domestically, 6.58 million units were exported, up +54.29% year-on-year, and the inventory at the end of the period was 16.04 million units. By brand, Gree’s shipments in that month were -1.89% year-on-year (domestic sales were -10.00% and exports were+23.08%); Midea +43.10% (domestic sales +40.29%, export+45.57%); Haier +50.00% (domestic sales +34.62%, export+90.00%); Hisense +51.56% (domestic sales +10.20%, export+85.33%); Changhong +189.29% (domestic sales +292.31%, export+100.00%); TCL+43.29% (domestic sales +2.00%, export +54.55%).

Policy flexibility has been fulfilled, and domestic sales have been greatly accelerated.

Driven by the old-for-new policy, the domestic sales of air conditioners accelerated significantly in October, and the monthly scale was the second highest in the same period.In terms of rhythm, the growth rate of domestic sales bottomed out in September 2023, and it was -4.5% in October, still at a low level; Excluding the base, the CAGR in October 2024 was +4.1%/+4.4% compared with that in the same period of 2021/2019, while it was mainly stable from June to September, with an obvious improvement from the previous month. In October, the installation card of air-conditioning faucet increased by +20%+ on the basis of double-digit growth in the same period. According to Ovi, the omni-channel retail volume of air-conditioning in October was +29% year-on-year. The rhythm of delivery terminals was similar, the channel went to the warehouse and the delivery was flexible.Looking forward to the follow-up, domestic sales of air conditioners M11-M12 in 2023 are +5% year-on-year, with a low base; The channel has been fully stocked. Since October, the terminal boom has continued to rise driven by the trade-in of the old, and the flexibility of the report end in the fourth quarter can be expected.

The leading enterprises have been divided, and the share of beauty has rebounded.

In October, Midea’s/Gree’s/Haier’s domestic air conditioner sales were +40%/-10%/+35% year-on-year, and Hisense/Changhong/Oaks were +10%/+292%/+100% year-on-year. Midea’s share rose year-on-year for the fourth consecutive month, and the domestic sales scale reached a new high in the same month; Haier continues to grow rapidly, while Gree still fluctuates. Aowei monitored the online retail volume of Xiaomi air conditioner in October +135% year-on-year, and the OEM continued to contribute to the increase. Changhong’s domestic sales performance was eye-catching. According to Aowei’s monitoring, the average online retail price of air conditioners in August/September/October was -5%/+3%/+6% respectively, and the average online price of brands such as Gree was -3% in January-October. The leading price strategy was moderate and the policy promoted the structural upgrading. This round of policy implementation relies heavily on offline, and the advantages of high-end share/offline channel of white electricity leading enterprises are obvious. Under the magnitude gap, the pattern may not change qualitatively.

The export growth trend is upward, and the scale continues to reach a new high.

The export shipment of household air conditioners in that month was +54.3% year-on-year, and it was +27% year-on-year in October 2023. The growth was of quality and the scale continued to reach a new high. Compared with the same period in 2021/2019, the CAGR in that month was +20%+, which was faster than that in August-September. Looking forward to the follow-up, the external sales volume of household air conditioners in 2023M11-M12 is +21% year-on-year. Excluding the base, the CAGR is +7% compared with the same period in 2021, and the actual base pressure is controllable. In the early stage, the typhoon affected the shipment lag+there may be a rush to ship under the expectation of tariff. In October, the export of household appliances by customs accelerated, while in October-November, the export schedule of air conditioners was still significantly increased. The leading export orders maintained a rapid growth, and the export of air conditioners was strong, and the quarterly prosperity continued with a high probability.In October, Midea/Gree air conditioner sales were +46%/+23% year-on-year, while Haier/Hisense /TCL were +90%/+85%/+55% year-on-year.

Risk warning:The cost of raw materials has risen; Household air conditioners are heavily accumulated; External demand is less than expected.

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Cultivate patriotic feelings and strive to be a national security guard

Picture 1: On the 12th, Rudong Economic Development Zone Experimental Primary School launched the "National Security, You and I Walk Together" principal’s ideological and political class education activity to strengthen national security publicity and education, and further improve teachers and students’ awareness of safeguarding national security. In the ideological and political class, the principal of the school combined cases in daily life, and through videos, pictures and other materials, vividly told the students about the importance of national security and how to identify and deal with acts that endanger national security. All-media reporter, Yuan Jiayi, photo

Picture 2: Recently, Rudong County Experimental Middle School and Chengzhong Street jointly launched the National Security Education Day with the theme of "National Security, Youth is Solid". On the day of the event, 36 members and representatives of the Young Pioneers from the County Experimental Middle School came to the County People’s Court, and the judge gave the children a vivid rule of law class with the theme of national security education. All media reporters, Zhang Yuqin, Zhu Yuye, photo

Picture 3: Yesterday morning, Digang Primary School held an activity at Rudong Senior High School to "build a strong safety and protect growth, and walk with Hui Aile’s childhood’Hui Aile Growth Camp ‘". Under the leadership of the teacher, students and parent representatives watched the safety education theme film, observed the display equipment, learned about national security knowledge, and enhanced national security awareness. All media reporters, Yang Qinqin, Wang Tinghao, photo

"National security includes political security, economic security, military security…" "The people in the video are used by bad people and tempted to sell state secrets, which is not right" "We can publicize the importance of national security to the people around us"… Recently, in the functional room of the experimental primary school, Pan Qian, deputy director of the Political Department of the County People’s Procuratorate and deputy principal of the county experimental primary school for the rule of law, gave the children a vivid "open lesson on the rule of law". Under her guidance, the children actively thought and took the initiative to introduce their knowledge of national security.

当天,团县委、城中街道团工委、城中街道浅水湾社区等多部门在县实验小学联合开展国家安全教育日活动,教育引导学生自觉维护国家安全。

潘倩结合学生的年龄特点和认知能力,将抽象的概念转化成浅显易懂的语言,向同学们讲述了国家安全的内涵、领域及涉及的法律法规,通过观看《米密的秘密》宣传教育片,让孩子们真切看到身边存在的潜在风险,系统构建孩子们的国家安全观,准确识别、自觉抵制危害国家安全的言论和行为,切实提升学生维护国家安全的意识和素养。“祖国就是我最大的家,每个中国人都要守护好这个大家庭,做维护国家安全的忠诚卫士。”县实验小学四年级9班学生丛宇轩说。

在响亮的抢答器按键声中,国家安全知识竞赛拉开帷幕,六组选手沉着应战,大显身手,台下“啦啦队”随着台上比分的你争我赶,不时爆发出热烈的掌声和欢呼声,“今天我们队险胜,题目大家都会,拼的是手速,”县实验小学四年级10班学生石宗霖高兴地说,“更重要的是我们要不断增强自己的安全防范意识,提升对国家安全的责任感和使命感,自觉抵制危害国家安全的言论、行为,努力成为国家安全知识的传播者、爱国主义的践行者、国家安全的守护者。”

团县委副书记张天宇表示,国家安全教育活动日期间,团县委还将通过主题宣讲、国家安全知识竞赛、发放宣传资料、国家安全相关法律法规讲座等形式打造系列特色活动,引导广大青少年深入学习贯彻总体国家安全观,提升国家安全意识和素养,推动国家安全宣传教育活动延伸到基层、覆盖到群众,让“大安全”理念走深走实、深入人心。(全媒体记者 缪姗姗 吴莎莎)

编辑:吴慧

审稿:王玉慧

审核:高峰

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CIRC: The rumor that "600 billion universal insurance will gradually withdraw from A shares" is not true.

  The China Insurance Regulatory Commission issued a draft for comments, and the market immediately focused on "universal insurance concept stocks". Yesterday, A shares opened sharply lower, diving once in the session. After-hours, the China Insurance Regulatory Commission urgently rumored that the rumor that "600 billion universal insurance will gradually withdraw from A shares" is not true.

  market

  Sudden negative induced decline

  Yesterday, the already sluggish A-share market gaped lower, and once broke down before midday, falling below important support points. In recent days, strong stocks have become the main battlefield for selling main funds, and only the weighting sectors such as brokerage stocks and steel stocks are struggling to support the broader market. In the afternoon, the "high delivery" concept stocks rose rapidly, and the stock index fluctuated and rebounded. The Shanghai Composite Index fell by 0.57% to the close, and the highest intraday drop was about 1.5%. Industry sectors generally fell, with diversified finance, precious metals, real estate, aerospace and nonferrous metals among the top losers. Only steel stocks and brokerage stocks turned red against the market, and nearly 1,900 stocks in the two cities fell. The market sentiment is still low, and the transaction volume remains at a low level. The total turnover of the two cities is only over 500 billion yuan.

  According to after-hours analysis, the three major negatives have accelerated the adjustment of A shares: First, it is reported that the China Insurance Regulatory Commission issued a regulatory opinion that 600 billion universal insurance will be withdrawn from A shares one after another; Second, a large amount of funds broke away from credit and flowed into the real estate market, and banks braked urgently; Third, the interim measures for online loan management were released, which strengthened P2P supervision.

  press sb for an interview

  China Insurance Regulatory Commission intends to tighten "high current price products"

  It is understood that the CIRC convened 15 companies to hold a meeting on the morning of August 23, and solicited the opinions of 15 other foreign life insurance companies in the afternoon, intending to impose stricter restrictions on the development of short-term and medium-term products by insurance companies. The CIRC issued two drafts for comments to relevant institutions, namely the Notice on Strengthening the Actuarial Management of Life Insurance Products (Draft for Comment) and the Notice on Further Strengthening the Supervision of Life Insurance Products (Draft for Comment).

  In the research reports of CICC and Haitong Securities, the "Draft for Comment" was interpreted as "it is intended to further tighten high-priced products and limit the guaranteed interest rate of insurance products that remain high in the market for the first time".

  It is generally believed in the industry that this edition of "Draft for Comment" is a further negative for the incremental premium of aggressive life insurance companies. Compared with the regulations in March this year, it has made stricter regulations on new products and denied all products with three-year memory renewal, which greatly restricted the increment. Once implemented, life insurance companies must sell products that are surrendered after three years, and the growth rate of universal insurance premiums may drop sharply. The research report of CICC pointed out more directly that it is estimated that about 500 billion to 600 billion stock funds in A-shares will come from universal insurance with high current price. If the new regulations are implemented, the stock funds from universal insurance will be gradually replaced or taken out within five years. Due to the further tightening of new products, the incremental funds from this kind of insurance companies may be affected.

  reveal a secret

  Universal insurance lurks in four major industries

  Undoubtedly, insurance capital is one of the most important institutional investors in the A-share market, and the proportion of stocks and funds in the allocation of insurance funds has remained stable at around 14%.

  By mid-2016, the total assets of the insurance industry were 14.3 trillion yuan, and the direct and indirect stock market investments totaled about 1.7 trillion yuan, accounting for 3.6% of the total market value of A shares and 8.8% of the market value of free circulation, among which the energy of universal insurance should not be underestimated. According to the data of Straight Flush, among nearly 3,000 A-share listed companies, universal insurance products appear in the top ten tradable shareholders list of more than 130 listed companies, with a total market value of 113.1 billion yuan. The deadline for statistics of these data is the end of the first quarter (the interim report has not yet been published) or the end of the second quarter (the interim report has been published).

  According to the statistics of Securities Broker China, as of August 24th, there were 298 stocks in the two cities, with a total holding amount of 24.699 billion shares and a stock market value of 337.552 billion yuan. Among them, a total of 64 stocks involved universal insurance funds, and the number of shares held by universal insurance accounts totaled 4.177 billion shares, with a stock market value of 65.545 billion yuan. The largest positions of universal insurance funds are non-bank finance, real estate, banking and communication, with market capitalization of 22.623 billion yuan, 18.034 billion yuan, 15.216 billion yuan and 1.08 billion yuan respectively. Excluding these four industries, the scale of universal insurance funds holding shares in other industries is not high.

  The most favored stock of universal insurance is Ping An Bank, with a stock market value of 22.623 billion yuan, followed by Shanghai Pudong Development Bank, gemdale, Financial Street and Hagrid Communications, with stock market values of 15.216 billion yuan, 12.195 billion yuan, 4.612 billion yuan and 752 million yuan respectively. The funds held are from Huaxia Life Insurance, Fude Life Insurance, Harmony Health Insurance and Junkang Life Insurance.

  It is worth mentioning that, although the data failed to be reflected in the semi-annual report, the main investment funds of Evergrande Life Insurance, the new upstart of A shares, also came from universal insurance products. According to the data of the China Insurance Regulatory Commission, Evergrande Life achieved a total scale premium income of 26.149 billion yuan in the first seven months of this year, of which "original insurance premium income" mainly composed of traditional insurance was 3.147 billion yuan, while "new payment of policyholders’ investment funds" mainly composed of universal insurance premiums reached 23.002 billion yuan, which means that 87.97% of Evergrande Life’s premium income came from partial investment insurance products such as universal insurance.

  view

  China Insurance Regulatory Commission urgently dispels rumors of universal insurance.

  If the new regulations of the China Insurance Regulatory Commission are implemented, what impact will it have on universal insurance?

  Yesterday, some insiders pointed out that the China Insurance Regulatory Commission had previously issued an urgent notice within the industry, requiring all life insurance companies to submit the universal insurance business data from January to June 2016, mainly reporting the scale premium income and product situation under the expected duration, and finding out the specific status of asset-liability matching and interest spread. After carefully reading the two drafts for comments, it is not difficult to find that in order to prevent the spread risk and reduce the pressure on the investment side, the CIRC has also started to strengthen supervision at the source of product design. For listed insurance companies that focus on long-term business and insist on long-term protection, the impact of the new regulations is limited.

  After yesterday’s close, the person in charge of the relevant departments of the China Insurance Regulatory Commission said that the rumor that "600 billion universal insurance will gradually withdraw from A shares" is not true. The person in charge pointed out that the relevant departments of the China Insurance Regulatory Commission recently organized a symposium to solicit opinions from some insurance companies on how to further improve the supervision system of life insurance products. The relevant documents are still in the process of soliciting opinions, and it is hoped that the public will take the documents officially released by the regulatory authorities as the standard.

  The person in charge stressed that in order to meet the increasing insurance demand of consumers, the China Insurance Regulatory Commission will further strengthen the protection function of life insurance products, guide the industry to develop risk protection and long-term pension savings products, gather long-term insurance funds, and implement the development concept of insurance surname "Bao". Insurance funds are an important force to support the development of the capital market, promote the transformation of the real economy, and promote the adjustment of industrial structure. They will further give play to their long-term investment advantages and provide long-term stable funds for the development of the real economy and the capital market. Text/reporter Qi Yanbing

  News memory

  What is "universal insurance"

  "Universal insurance" refers to life insurance that can pay insurance premiums at will and adjust the payment amount of death insurance benefits at will. After insurance, the insured amount, premium and payment period can be adjusted according to the security needs and financial situation at different stages of life, so as to determine the best ratio of security and investment, so as to make the limited funds play the greatest role. Universal insurance is an investment-oriented life insurance with both risks and guarantees, between dividend insurance and investment-linked insurance.

  The English name of "Universal Life Insurance" is universal life insurance, which literally translates into universal life insurance. It is a life insurance product with flexibility in premium payment and adjustability in death payment. Within a certain range, the premium, guarantee amount and fund withdrawal time can be adjusted by itself.

  According to public information, in the developed countries such as Britain and the United States, universal insurance appeared in order to improve the flexibility and investment attributes of insurance policies in the environment of greatly increasing interest rates in the 1970s. Life insurance with adjustable payment was first introduced in 1971, but it evolved into universal insurance with adjustable premium and insured amount in 1979, and the interest rate is linked to the market level. Due to the characteristics of flexible payment and adjustable security, universal insurance has been favored by the market once it is launched. According to the statistics of American Life Insurance Association, the proportion of universal insurance in the American market was 38% in 1985, and it has remained at around 25% since then. Text/reporter Yan Lishuang

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Chen Guofu’s willfulness and intuition: My experience is a big data.

Special feature of 1905 film network As a filmmaker, Chen Guofu has rich experience and many identities. In his early years, he wrote film reviews and magazines, changed scripts for Yang Dechang, and worked as a code word. Later, when he was a director, he made movies, from what Wen Qing must see to the type of thriller, practicing kung fu on the camera; Later, he went to Colombia, Huayi Brothers and other big companies to be a "senior administrator" and began to strategize in a more macro dimension.

For today’s Chen Guofu, people in the film circle are used to defining him as a "gold medal producer". From to, from to, Chen Guofu’s producer works are very famous. He assisted Xiaogang Feng and Tsui Hark, and also supported Wu Ershan and Feng Delun. This time, he brought a new director who he thought was brilliant to the audience. The new director’s name was Xiao Yang, and his film was called.

 

Chen Guofu and Xiao Yang have known each other for many years, but it is the first time to produce a film for him. When interviewing these two people, they all mentioned Xiao Yang’s experience in editing If You Are the One. Chen Guofu said that he asked Xiao Yang if he dared, and Xiao Yang said that if you dare, I will dare. Xiao Yang said that Chen Guofu asked him if he dared to cut it, and said that if you dare to cut it, I will dare to let you cut it. There is a little discrepancy between the two statements, but the conclusion is: both of them dare.

 

Every time Chen Guofu is asked about his so-called producer experience, he will start with his initial intention, emphasize intuition and temporarily avoid the consequences. He believes that whether a film is commercial or not also depends on the judgment of the result, not the intention or ambition. For so many years, he has always regarded making movies as a gambling game, and when betting, he relied on his own transcendental judgment. He himself said that in this era of big data, this may be a bit out of place. However, Chen Guofu is still very firm now. Facing all kinds of turmoil brought by the Internet to the film industry, he said that people who really know how to make movies are unmoved.

 

 

When Chen Guofu was a producer, he always kept an all-inclusive attitude. He could control the big battle of hundreds of millions of investments, and he could also promote some artistic attempts at a small cost. Many people will think that he is in the actuarial market on the one hand and sticking to the literary pursuit of this Taiwan Province director on the other, but Chen Guofu himself doesn’t think so. He said, there are big things to do, and small things to do. From a psychological point of view, there should be no separation in making movies. Just like the Youth Class he made this time, others thought it didn’t sell well, but he thought his film was "the most commercial". He said that business was not an intention, but a result, and it was not the creator’s decision at all.

 

1905 Movie Network: When did you notice Xiao Yang and his story?

 

Chen Guofu: I asked him to cut a preview. I have never met this person before. After cutting, I asked him to meet him. I asked him if I asked you to cut a Xiaogang Feng movie. He said if you dare, I will. That’s how we met. In fact, he didn’t cut any long films before that.

 

1905 Movie Network: Later, he talked to you about his own experience before he wanted to make "Youth Class" into a movie?

 

Chen Guofu: Yes, I talked to him about this topic when he was cutting my hair. Sometimes he stopped to have a rest and chat. I asked him about his schooling experience, and he said that he was in a juvenile class. I said what is a juvenile class? I haven’t heard of it. He explained it to me. I think this is very strange. How can there be such a thing? He just has a tangled expression on his face. It was not a particularly pleasant experience for him, I feel. Later, he wanted to be a director and film. I said, why don’t you shoot the juvenile class? He said there was nothing to shoot. I said that if I am interested, it means that many people will be interested. This is how it started.

 

1905 Movie Network: What kind of movie do you think of Juvenile Class?

 

Chen Guofu: It is still a youth film, a youth growth film. Of course, when I mentioned Youth Class, I didn’t know which direction he would go. I was just instinctively curious about such a subject. I would like to see it. We are always curious about genius, which is a spectacle. Movies want all kinds of wonders. Later, he wrote a few characters for me to see, that is, Fang Houzheng, Wang Dafa, Mike, Wu Wei and Teacher Zhou Zhiyong, whom we see in the movie now. After he wrote these characters, I was sure that there was a movie here. Because I’ve been trying different things, it’s normal for me to try a different theme or not to follow the fashion. I’ve never been in such a rush in my film-making experience. It’s not surprising to me. I’m willing to bet anyone that it is the most commercial film in the same period.

 

1905 Movie Network: What is its commercial performance?

 

Chen Guofu: That’s what I said just now, that is, if there’s a theme that I’m so curious to see realized, there must be a large group of people who think the same way, because I’m a high-standard audience, and I don’t go to the cinema a few times a year. If I can pass my pass, I should be able to pass many people’s pass. Isn’t this business? Because business is not an intention, but a result, that is, some people go to see it, many people go to see it, and the film is recycled or even profitable, that is business. Business doesn’t mean that I want to make a commercial film. The result is business.

 

1905 Movie Network: You have supervised such big productions as Di Renjie and Ghost Blowing Lights, and also supervised such a small cost. What is the difference in mentality when doing these two things?

 

Chen Guofu: Many colleagues may not believe me when I say this, but when I choose a theme, I don’t think much about the consequences. My standard is the standard I just said. Even "Turn the Mountain" or "Starry Sky" will still be brought up for discussion with me after so many years, which shows that it is not a failed work, but a work remembered by people. So that’s my only criterion. I just want to make something that can stay. Some things that can stay were particularly popular at that time, and some may not be appreciated until many years later, but it doesn’t matter to me. Therefore, my mood is very close, that is, no matter what kind of movie or what theme it is, I must have high enthusiasm, because you have to realize it from the idea of a movie, and finally you have to promote it. The process is very long and hard, and you often feel that you are struggling with it with your life. If you have a little utilitarian purpose, I think this thing is very hard to do. You might as well sell something. I think, to sell insurance or something, you don’t have to worry about that thing when you go home. How much I can do today, I will have a complete rest when I go home today. But it’s not in our line of work. You work 24 hours a day. Sometimes you dream about whether the shot is taken well, whether the cycle is completed, and so on, so I just believe that voice.

 

Having been deeply involved in the mainland market for more than ten years, Chen Guofu has witnessed every step of the film marketization in China. As a literary film creator who was born as a film critic, Chen Guofu said: The drive of interests is not an original sin, and the buzzwords can also become the theme after dinner. In the era of Internet companies’ unbridled clamor, Chen Guofu stubbornly maintained a kind of literati integrity, and his general attitude was &mdash; &mdash; Let’s have a lively discussion, because you are at a loss, so you must always find some topics to talk about, even if you can’t find any serious way out, at least you can alleviate your confusion. I have to say, this kind of self-restraint posture is really awesome.

 

1905 Movie Network: Now everyone is talking about big data. Are you still so intuitive? Is it a bit capricious?

 

Chen Guofu: I am really out of date. Of course, I can also say modestly that I haven’t learned those things. Every time I see a noun or a concept appear frequently, I will think and reflect, that is, whether I haven’t kept pace with the times. But I don’t know, maybe I am a big data myself. I think that I have accumulated some experience. I have seen many movies and worked in many different movies. I have made countless attempts, some of which are successful and some are not so successful. These will accumulate a certain concept of data on me. Moreover, this industry is highly gambling. I don’t quite believe that any movie is guaranteed to be successful after careful calculation.

 

1905 Movie Network: Is your work influenced by the Internet?

 

Chen Guofu: I am personally influenced by the Internet to a certain extent, because I don’t watch DVDs anymore, but I watch movies online. I watch all the movie previews and promotional materials online, but I don’t watch much. This is a change in my specific life. And it will also change my taste in movies, and my aesthetics will be affected a little. However, our industry always comes back to tell stories, no matter how powerful this platform has become, the concept of movie ticket sales, the increase in the number of cinema screens, the rise of third-and fourth-tier cities, etc., no matter how to make this element more and more complicated, this calculation is becoming more and more difficult, but you just want to come back. Our story is to tell a story, and you just want to tell a good story and then have a convection with the audience. That happened in the cinema. It really didn’t happen in your prior marketing activities. Marketing activities can fool the audience into it, but you can’t guarantee that the audience will get the most full and wonderful experience in the cinema. What we have done is still the most fundamental. This has not changed for more than 100 years. Since the invention of the film, this thing has not changed. You just want to surprise the audience, move the audience, make them laugh and make them feel a little happy in the cinema.

 

1905 Movie Network: Just like everyone likes to say that the Internet subverts movies now, isn’t it a bit alarmist?

 

Chen Guofu: That can be said, that is, in any case, we always have some topics after dinner. Another important thing is that our colleagues don’t know how to do this industry most of the time, and they have no idea. When they have no idea, they have to grasp some concepts to summarize and explain, and then there will be a bit of a rush inside for a while, because people who know how to do movies are unmoved.

 

1905 Movie Network: Do you think there is any progress in the mainland market in recent years? Are there any places that are still very troublesome?

 

Chen Guofu: Both. There must be progress, because after the market becomes bigger, interests will drive people to exert their creativity. This is an unchangeable law, and this is a very economic thing. The unsatisfied place is that it will take time. Everything has a process. China’s films are developing so fast that many people are very anxious and flustered, and they are always afraid of missing something, but it is impossible to make a good film in such a mood. As I said just now, because every project of yours takes a long time, if you always have that kind of mood without grabbing this one, you can’t tell the audience a good story. It’s all normal. I’m still optimistic about this enthusiasm caused by the enlargement of the market and the increase of interests, because sometimes the motivation of people, the motivation of people’s creation and the motivation of people’s hard work come from interests, and I accept this development quite frankly.

 

 

After becoming a gold medal producer, more and more people began to talk to him about the market and economy, as if the label of his businessman temperament was becoming more and more obvious. However, some fans still expect him to be a director himself and make some works like personals, instead of making wedding dresses for other directors blindly. However, Chen Guofu himself has been blurring the concepts of these two positions. He feels that no matter what title you hang on the subtitles, there is no difference in the way you invest in making movies.

 

1905 Movie Network: Is the investment in a movie like Juvenile Class large or small in your experience?

 

Chen Guofu: It’s average, that is to say, although it’s not a movie like a stand-up super-first-line star, it has to ensure that all the technical content, all the stories and all the details of the performance are in place, and you have to pay a certain price for this. It is also very important that it should meet an industrial standard, which is guaranteed to be achieved in all the projects I participated in. That is, whether I do Di Renjie, Ghost Blowing Lights, or Youth Class, it must meet this standard.

 

1905 Movie Network: Because "Youth Class" is Xiao Yang’s first work, you also said before that different directors get along in different ways when making movies. What is it like for Xiao Yang?

 

Chen Guofu: I have a tacit understanding with him, so the cooperative relationship is very different from that of other directors, not because he is a new director, but because I have worked with him for so many years, and I know the roots well, and the tacit understanding is very high, and communication is barrier-free. Sometimes the experience of cooperation is so pleasant that I have a little doubt whether we will screw this thing up, because you know that sometimes it takes some contradictions, some anxiety and some disputes to make good things, but I have nothing to do with him, so I am satisfied with the result, and I am still happy with the process. This is rare.

 

1905 Movie Network: When you face such a new director, will you feel some pressure for his future?

 

Chen Guofu: No matter what director I face, my pressure exists, because I just don’t allow the result of my work to be a failure, so there will be pressure. This is a responsibility and of course a sense of honor. In fact, I don’t regard them as new directors. This factor is unlikely to exist in the process of work. On the contrary, they will remind me that I am not very experienced in this field. What do you think should be done? The director who may have made several plays is embarrassed to mention it. I am embarrassed to mention that his loss is not my loss, because his loss is that he may not get more experience because of his feelings. The new director is better in this respect because he always expects you to give him all kinds of nutrients and give him all kinds of more efficient directions. I am also good at cooperating with such a director with psychological quality, not necessarily the relationship between the old and the new, but because he is willing to open himself up, just for the good results.

 

1905 Movie Network: Do you regard producer as one of your main occupations?

 

Chen Guofu: The outside world often asks me this question, but it’s a question that I don’t usually think about. It’s just that when things come, I’m attracted. Sometimes it’s because of emotional factors, sometimes it’s because of the theme, and sometimes it’s because I imagine that the result is particularly exciting, so I’m very forgetful. I didn’t calculate which producer is, which I should direct, and how I should plan in the future. I’m a step-by-step person.

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Can the extreme leap born for autonomous driving last until the arrival of autonomous driving?

New energy concept (ID: xinnengyuanqianzhan) original

Recently, some media broke the news that the 07 real car has arrived at some extreme car stores and is expected to go on sale on September 17.

A number of sales staff in Beijing’s Extreme Yue stores told New Energy View that the official appearance time of the Extreme Yue 07 real car in the store is in the middle and late August, and the pick-up time is expected to be at the end of the year, but the specific date is subject to the official announcement.

Judging from the information disclosed by the government at present, Extreme Yue 07 is positioned as a "pure electric car", built on the vast platform architecture of SEA, equipped with Baidu Apollo high-order intelligent driving system, intelligent AI pixel headlights, voice functions inside and outside the car, etc., with a maximum cruising range of 880km.

Figure/Extreme Leap 07

Source/Extreme Yue Store Sales Staff Photo courtesy

Willow, who is in Beijing, has plans to replace the oil car with a tram recently, and he is looking forward to the sale of the Extreme Yue 07.

"I usually use my own car most of the time, so I prefer cars. I have paid attention to this brand before, and it is called car robot. When the 07 is officially listed, I will feel it for the first time and see what improvement it has compared with 01."

But this time, I’m afraid willow, a fan who pays attention to the intelligent driving experience, will be disappointed by the new launch of Extreme Yue 07.

A salesperson of Beijing Wukesong Store revealed, "There is basically no big difference between Extreme Yue 01 and Extreme Yue 07 in terms of interior decoration and intelligent configuration. Consumers who need space still choose Extreme Yue 01."

1. Have a self-driving buff blessing, but become a "poor student"?

As the common "darling" of Geely and Baidu, Extreme Yue Automobile was given high hopes when it was born, claiming that it was "born for autonomous driving".

Specifically, Extreme Vietnam adopts a pure vision intelligent driving scheme, which collects accurate information through the camera and relies on powerful computing power and data processing ability to realize the automatic driving function. This scheme is closer to the "human brain" thinking, and its processing ability and generalization ability are obviously stronger in the face of extreme working conditions and complex scenes, which can provide a higher safety and reliability coefficient for the automatic driving system.

In contrast, the comprehensive scheme of multi-sensor fusion, such as laser radar, millimeter wave radar, camera and ultrasonic radar, which is adopted by most models in China at present, is obviously weaker than the pure vision scheme in AI intelligence.

Two months ago, the second China Intelligent Driving Competition sponsored by First Electric Network, NOA, was the best illustration of this.

In this competition, Extreme Yue 01 won two consecutive championships in Beijing and Hangzhou, and ranked the first among many participating cars with a total score of 85.66 points, while its opponents included Extreme Fox Alfa S, Aouita 11, Wenjie M7, Tucki G6, Weilai ES8, Zhiji LS6 and Ideal L8.

Figure/Extreme Leap 01

Source/new energy concept shooting

A salesperson at a store in Jiyue said, "Jiyue and Radish Run Driverless Taxi use the same pure visual scheme."

It should be emphasized that the current automatic driving level of the "Radish Run" unmanned taxi is L4, that is, it is highly automatic driving. Previously, it was reported that Extreme Yue 01 was a "high-end home version" of Radish Run.

However, when the "label" of the ultra-auto-driving faces the market, it seems to have failed, and it has never been able to usher in positive feedback on sales.

In late October, 2023, the first model of Extreme Yue 01 went on sale. By the end of June, 2024, the cumulative sales volume was less than 5,000 vehicles in eight months.

Figure/extreme sales volume

Source/official new energy concept watch of car companies

In contrast, as a "half-brother" brand with Extreme Yue, Extreme Krypton sold 20,100 vehicles in June 2024; Xpeng Motors, which is at the bottom of the mainstream brands of new forces, sold 10,600 vehicles in June 2024.

It is not difficult to see that the cumulative sales performance of Jiyue from its listing to now is far less than that of other new power brands in a month, and the gap is clear at a glance.

Mr. Ke is a person who likes to try new things. Not long ago, he started a Krypton 007. "I usually test drive before buying a car, and I feel it according to my own needs. I choose Krypton because its automatic parking function is very attractive; I have also learned about it, but after all, the car is a big piece, quality and safety issues are the first priority, and its intelligent driving performance is not outstanding, so it will pass directly. "

2. Self-confidence can’t be exchanged for "leading"

The operation of creating a "label" for its products is understandable. A brand can’t be remembered by the market if it doesn’t have a distinct "label", but blind confidence in buff blessing is not desirable.

At present, many new energy brands are equipped with intelligent driving function for their models except Extreme Yue, and it is even more difficult to open the gap when it comes to questioning brands such as Jiejie and Tesla.

Many consumers told the New Energy Concept that many new energy vehicles are now doing intelligent driving functions, and they really don’t feel any different. Considering the multiple factors such as quality, safety and after-sales, it is always safer to choose a hot-selling brand.

Intelligent performance is by no means the only reason that leads to the bleak sales volume of the company. After careful study, the repeated "face-changing" behavior of the company also exerts a subtle influence on its market positioning and brand building.

In 2023, the Extreme Yue 01, which was listed only for one month, fell into the "stereotype" of price reduction promotion, and all models were lowered by 30,000 yuan. Although after the price adjustment, it gave the old car owners corresponding welfare subsidies and even refunded the price difference, it still chilled the hearts of some fans.

The post-90 s Wang only came from Zhejiang, and was the first owner of Extreme Yue 01. "It is certainly good for car companies to have subsidies to deal with price cuts, but it is still awkward to think about it. It didn’t take long for the price of a good car to be reduced, which gave people the illusion that the quality of the car was not too hard. Some people were afraid to buy such a brand in the next car. "

In late July, 2024, Extreme Vietnam officially announced that Extreme Vietnam 01 has recently ushered in a wave of sales peaks, and some new car owners may face an extension of delivery time of 3-5 weeks.

Figure/extreme announcement

Source/Internet New Energy View Screenshot

For Extreme Yue, which has sold more than 1,000 vehicles in only one month since its listing, the issuance of this announcement will undoubtedly lead to doubts and spit from a number of prospective car owners.

"When buying a car, the sales repeatedly guarantee that it is a current car and can be delivered in 3-5 days." "A few hundred cars a month, Geely’s factory can’t be arranged, and it’s too little attention." "You only sell a few cars, and you dare to play delivery extension?"

However, it should be noted that for an automobile brand, intelligence and marketing strategies are just icing on the cake, not the main boost. And the extremely short sales board may be that it still does not have excellent strength.

Complaints have been common since the listing of Jiyue 01. As of press time, there were as many as 960 complaints about Ji Yue on the black cat complaint platform.

Mr. Su’s car was picked up less than a week ago, and the function of using the car to control the car failed. "The maintenance attitude of my shop is not bad, but a new car is like this, and it also focuses on smart cards, which is somewhat disappointing."

Zhang Xiang, Secretary-General of the International Intelligent Carrier Technology Association, said, "The brand of Jiyue is not well-known and has few sales outlets, which gives consumers an unreliable impression. In addition, the current product strength of Extreme Vietnam is not dominant, and the only automatic driving function has not formed a real bright spot. "

3. Can the "small transparency" of the rim last until the counterattack?

In 2024, many new energy car companies are focusing on cost performance and intelligence. Looking ahead, there are many cars with a budget of 20 W.

"From 2024 to 2026, I think the competition will be further intensified. By 2030, there will be only a few surviving private auto companies. Even with overseas markets, there will be no more than 10. " He Xiaopeng, chairman of Xpeng Motors, said.

For the competition trend of new energy in the second half, some insiders revealed that the consensus reached in the industry at present is that the basic three electric power of new energy vehicles have been rolled up to the end, and high-level intelligent driving will be the next track that will burn more money and have a higher technical ceiling, and it will also determine the fate of future car companies.

Whoever can take the lead in promoting high-level intelligent driving to "fly into the homes of ordinary people" and enter the stage of realizing "equal rights in science and technology" will seize the commanding heights in the era of intelligent driving.

In this context, it is correct to take the road of intelligent driving in the long run, which is in line with the market development trend. If it can be done well, it will help to break through the market.

For example, as a "new generation player", Wen Jie can dominate the sales list of new forces in the first six months of 2024 with a cumulative sales of over 180,000 vehicles, which is inseparable from its outstanding performance in intelligent driving.

Figure/Sales of new forces from January to June 2024

Source/China Automobile Digital Research New Energy View Screenshot

Ms. Bao Mahua, the second child, recently made a new M7. In her opinion, the consideration of intelligent driving is essential, and it is also standard for many cars. "I tried to drive my best friend’s M7 for a while, and its emergency avoidance ability on the path surprised me."

On the other hand, Xpeng Motors, which once went out of the market with smart driving technology, gradually lost its original "label" advantage and became the bottom of the new forces.

Adu is a heavy user in Tucki. He changed cars twice before and after, all of which were Tucki, but when asked if he would firmly choose Tucki for his next car, he shook his head. "I basically don’t have much luck illusions about the quality control of vehicles in Tucki now, and there are a lot of small problems. At first, the smart driving function that attracted me to become its fans has not improved much now."

It is an indisputable fact that in the current market, occupying a "label" in consumers’ minds for a long time is helpful for consumers to choose it when buying. For example, when it comes to "big sofa with refrigerator and color TV", many people’s first reaction is ideal, while when it comes to three electric systems, the probability of Tesla being mentioned will be much greater.

However, it should be noted that the labeling effect may also fail in the face of poor product strength.

As consumers say, cars are a big item for family consumption, and the core appeal is quality and safety and follow-up service. At this stage, smart driving is just the icing on the cake.

Therefore, after referring to the experience of the current mainstream brands, for the current extreme, in addition to continuing to improve the intelligent driving technology to truly stand, we should also boost sales as soon as possible and build a car that meets the needs of users in a down-to-earth manner. After all, only by living first can we survive until the day when autonomous driving really comes.

通过admin

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