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　　China News Service, January 18. 2017 has just passed. How has the taste of the Chinese people changed this year? What is the most popular takeaway food sold in China? What do people like to write on the takeaway remarks? Recently, Ele.me exclusively released the "2017 China Internet Local Life Service Blue Book", using big data to restore the Chinese people’s "eating" in 2017.

　　Is it difficult for the Chinese to adjust? Preserved egg and lean meat porridge become the "greatest common divisor"

　　Data show that in 2017, the transaction scale of the local life service market still maintained a rapid upward trend, and the single-quarter transaction volume exceeded 100 billion in the third quarter. At present, the user scale of the local life service market has reached 300 million, but as the Internet user dividend fades, the growth momentum is expected to stabilize.

　　In terms of consumer characteristics, the highest-selling dishes of Ele.me in 2017 were preserved egg lean meat porridge, fragrant garbage leg burger and hot and sour potato shredded. Last year, Ele.me presented on all major platforms sold a total of nearly 19 million copies of preserved egg lean meat porridge.

　　In terms of consumption quality, the average takeaway customer unit price of Ele.me continued to rise in 2017, breaking through the 40 yuan mark. The unit price of takeout customers in Shanghai led the country, and the unit price of takeout customers reached 54.5 yuan.

　　If you want to eat good takeout, quality takeout has become the first choice. Quality merchants are also increasingly favored by platforms. Data show that the average sales of a quality merchant in 2017 was 4.5 times that of the average merchant, and the advantages of quality merchants are self-evident. At present, the number of quality merchants in Ele.me is also expanding. By the end of 2017, Ele.me quality merchants increased by 26% compared with 2016.

　　In the "king’s showdown" of quality merchants, Wallace, a local merchant in China, defeated the foreign fast food giant and KFC and McDonald’s to top the 2017 Ele.me quality merchant takeaway sales list.

　　More and more non-regular meals are ordered, and second- and third-tier cities are rapidly emerging

　　The distribution of people’s orders 24 hours a day is becoming more even than in the past. According to Ele.me big data, the proportion of supper and breakfast in each dining period is expanding. Among them, supper orders have reached 9%.

　　Among the top ten cities that love to order supper, Guangdong takes six of them, worthy of the title of "Big Eat Province". Among them, Jieyang, Guangdong ranks first in the country and has become the city that likes to order supper takeaway in the country, with the proportion of supper takeaway orders accounting for 20% of the day.

　　In addition to the changes in time, second- and third-tier cities are rapidly rising in space. Although the first-tier cities are far ahead in terms of the absolute number of takeaway orders, the development momentum of takeaway in second- and third-tier cities is still very rapid.

　　According to the data report of Ele.me, the year-on-year growth rate of order volume and transaction volume in second-tier cities is higher than that in first-tier cities. The year-on-year growth rate of transaction volume in third-tier cities is almost the same as that in first-tier cities. Among third-tier cities, Zhejiang Jinhua is the leader in takeaway orders. In 2017, Jinhua’s takeaway order volume ranked 31st in the country, surpassing some provincial capitals.

　　There are all kinds of things besides takeout, and the non-catering category is developing rapidly

　　In addition to food takeaway, non-catering categories are also developing rapidly. The order volume of stores and supermarkets, flowers and green plants, and fresh fruits and vegetables is growing at least 50% year-on-year. On Valentine’s Day in 2017, Ele.me’s flower cake orders exceeded 150,000 orders.

　　Among the many non-meal deliveries, fruit has become the most common choice. Data shows that nearly 40% of non-meal orders are fruit. However, in terms of development momentum, the non-meal delivery of pharmaceuticals has seen the fastest growth. Compared with 2016, the delivery order volume of Ele.me Pharmaceuticals has increased by nearly 150 times.

　　2017 takeaway rankings: The strongest takeaway brother feeds a small town with orders a year

　　Annual takeaway user – a user from Wenzhou, Zhejiang, who ordered 1,639 orders a year, was also the user with the most orders for supper in 2017, with 635 orders, accounting for 40% of orders.

　　The strongest rider of the year – Lv Jianguo, a rider from Mudanjiang, Heilongjiang, recorded 26,674 runs on Ele.me in 2017.

　　Takeaway Notes of the Year – In 2017, "dining for two" defeated "dining for one" to become the most noted keyword in orders presented on all major platforms, indicating that two people ordering food is a more common takeout scenario than eating alone.

　　In late October 2017, a woman asked the delivery guy to draw a "cerebellum axe" due to a breakup. In the end, she didn’t expect the rider to really draw a cute little tiger. For a time, such demand also exploded on the Ele.me takeaway notes.

　　According to Ele.me data, as of the end of December 2017, there were 23,047 takeaway notes asking riders to draw a little tiger, and 233 takeaway orders asking riders to draw "Qingming River Map".

　　Also worth mentioning is the note "no tableware". In September 2017, Ele.me released the "Blue Planet" environmental protection plan and added the "no tableware" option in the order remarks to encourage users to reduce the use of disposable tableware. As of December 31, 2017, the note "no tableware" takeaway orders reached 9.80 million, and the savings of disposable tableware through Ele.me are expected to exceed 10 million.

　　No matter whether you are writing science fiction or popular science, or even in your daily life, the only standard for measuring everything in the galaxy is time and love.　

　　"Time is enough for you to love." This is the name of a science fiction novel by American science fiction writer Robert Heinlein, and it is also the motto of the writer Galaxy. Whether it is writing science fiction or popular science, or even in his daily repeated life, his standard for measuring everything is only time and love.

　　"Galaxy" is his pen name. It has nothing to do with "Galaxy Squad", and he doesn’t remember what it has to do with.

　　"I just started writing something casually. Since I’m writing science fiction, ‘Galaxy’ has a kind of cosmic poetry. Later, I used this in registrations everywhere, and I’ve been using it ever since. It turned out that only my parents still called me by my real name. Later, due to the strong influence of the outside world, they also called me Galaxy."

　　Born and raised in Beijing, Galaxy always speaks with a nice "son" voice.

　　Today’s Galaxy can be regarded as a writer, but he still doesn’t know his monthly income, let alone how many job offers he has missed in the mailbox – he just writes and lives with great energy as always, and strives to fill every gap of time with love.

　　Adolescent psychological science fiction　

　　Galaxy’s parents are both teachers at Beijing University of Aeronautics and Astronautics. He has lived in Beihang’s family home since childhood. Although he was very naughty when he was a child, he was also active and quiet, and especially loved reading.

　　Galaxy was born in science and engineering, and the reason why he embarked on the path of professional writing was just because he liked writing more. In 1991, Galaxy accidentally entered the class of the science fiction literature elective course offered by Wu Yan, a teacher at Beijing Normal University. Since then, he has officially become attached to writing, and quickly became one of the main forces of Chinese science fiction writing.

　　Everything was difficult at the beginning. Looking back now, everything seemed to be going well again. But in fact, Galaxy in the initial stage did a lot of different jobs to support himself. He left home very early to live independently, and in the most difficult time, he didn’t even know where the money for tomorrow’s meal was. But despite this, he still put all the money he earned in the bank in the early years.

　　"Just treat it as confiscated and earn it again tomorrow."

　　He was often asked if his background in science and engineering, and later his career in science writing, was of great help. Galaxy’s affirmative answer was not surprising, but what was more refreshing was the analogy he used when answering this question: "Writing science fiction, you don’t know science, just like writing poetry, you don’t know rhyme – you can definitely write it, but I’m afraid it’s hard to write it well."

　　Wu Yan called Galaxy’s work "psychological science fiction of adolescence" because Galaxy insisted on embodying the artistic essence of science fiction when creating, and the language characteristics were distinct. Although it was no longer young, Galaxy’s psychological state was indeed a first-class young man.

　　Speaking of this, it is impossible to fail to mention Galaxy’s representative work "Duel on the Internet" created at the end of the last century. With this work, Galaxy won the "Science Fiction World" Galaxy Award in one fell swoop and began to attract the attention of the science fiction community. As Galaxy’s own online science fiction "electric shock" work, it not only influenced the first batch of Chinese netizens, but even today, there are still people who continue to discuss this novel. Chen Liufan, a young science fiction writer, said that he liked it very much after reading "Duel on the Internet" in middle school, and later embarked on the road of science fiction creation, which was also influenced by this article to a certain extent.

　　While some people consider "Duel Online" to be China’s first "digital punk" work, Galaxy insists that the honor of China’s "earliest and best digital punk writer" should belong to Yang Ping. All he has done is expand the campus space to the Internet.

　　sculptural writing　

　　Galaxy told the reporter that when he was a child, he often read that great writers would revise their manuscripts over and over again, so now he has developed a similar "bad" habit.

　　When Galaxy introduced his experience of revising the manuscript, he could not help but sigh, "So I don’t like editors to change their own sentences. However, excellent text editors nowadays will not touch your manuscript under normal circumstances."

　　Such an author who "always has to do everything" can be said to be very worry-free for editors, but one of the things that makes Galaxy a headache for his editors is that he can never tell his writing progress. It’s not because of being lazy or losing manuscripts, etc., mainly because his writing order is not from A to Z, many times E, G, and L are bouncing around.

　　"The editor asked me what the progress was. I couldn’t tell." He gave his original way of writing a name, "sculptural writing."

　　"A piece of raw material is placed there, first a rough outline is formed, then it is processed in depth little by little, then it is depicted in detail, and finally it is completed as a whole. So you asked me what the progress is, I really don’t know."

　　So before there were computers, the draft of Galaxy was often countless pieces of paper.

　　"It’s much better now that I have a computer. Before the computer, when I finally finished the draft, I had to cover the bed with small pieces of paper, and all kinds of different sentences and paragraphs were put together little by little."

　　And that kind of writing from beginning to end was named by Galaxy as "weaving writing" – weaving three meters today, five meters tomorrow, and the progress is very clear.

　　One of the great advantages of the "sculptural writing" method is that it can maximize the use of his fragmented time. After all, he started his professional writing path with the idea of "no need to deal with people, independent creation, no need to work", and slowly found that writers also need to interact with people and travel everywhere. After determining the "bones" of the article, Galaxy will become a "sculptor", chiseling and carving here and there. This way of writing has proved to be very efficient and very suitable for him. In the past year, although he has devoted most of his energy to his life, he has still completed a lot of work.

　　"Sculptor" Galaxy has published millions of words of works so far, including more than 10 science fiction novels such as "Online Game Allied Forces" and "Incomplete Magnetic Marks", medium and short science fiction novels such as "Time and Space Death", "Pilgrimage", "Duel on the Internet", "Take the Mind to Date", and more than 10 science fiction collections such as "Grasp the Left Fist Before Restoration", and editor-in-chief "Chinese Science Fiction New Generation Boutique Collection" and other collections. He has won the "Five One Project" Award, Soong Qingling Award, Bingxin Award and other awards. For Galaxy itself, there may be several awards that are particularly worth mentioning: in 1997, he was awarded the Galaxy Award of the Beijing International Science Fiction Conference; in 2007, he was awarded the "Popular Science Writer with Outstanding Contributions to Popular Science Editing and Creation"; in 2010, he was awarded the 5th Beijing Young and Middle-aged Artists’ De and Yi Shuangxin Award; in 2012, he was named the 5th National Outstanding Science and Technology Worker.

　　Write a song "The Wheat Wave is Like a Song"　

　　The first time he saw Galaxy was at a gathering of the Old Popular Science Writers Association, and Galaxy was invited to participate as a young popular science writer. As he talked with the older generation of Chinese popular science writers, he was completely free from the troubles of age or era differences.

　　In addition to science fiction creation, Galaxy also created many popular science works. But in terms of writing the reportage of scientists, "Wheat Waves Like a Song" was an important turning point in Galaxy.

　　Galaxy did not hesitate to receive the invitation to write a report for Academician Li Zhensheng. Although he had never written similar works before, he knew that he needed the opportunity to deal directly with scientists like this.

　　The whole process of collecting and writing lasted for a long time. Academician Li Zhensheng himself, who was originally cautious about this, was very satisfied after reading the first draft. After reading this article, Wu Yan gave a very high evaluation: "I think that’Mai Lang Ruge Song ‘has achieved a breakthrough in language in Galaxy’s works. He already has the ability to accurately grasp the simplicity of language and operate different narrative speeds with this concise language."

　　In the reportage "Wheat Waves Are Like Songs", Galaxy made full use of a large number of literary techniques such as crossover, insertion, fragment cutting and even space-time inversion. Wu Yan commented: "All these techniques make the work tactfully ups and downs, constantly ups and downs."

　　"Literary" is a word he often mentions in his conversations with Galaxy. Whether it is science fiction or popular science, he has always insisted on this, specifically – "The beginning and end of popular science articles are very important, and there must be literary."

　　Galaxy’s text is short and romantic, and it has extended the skills of science fiction writing to different types of literature. Galaxy admits that it has had various anxieties in the past, but now it has completely forgotten the reason. Today’s Galaxy is more and more calm, perhaps as Robert Heinlein said – "There is enough time for you to love". (authorized reprint)

Article | Radar Finance, Author | Zhang Kaijing, Editor | Deep Sea

Following the rider’s job security issue has received widespread attention, the takeaway business has recently been pushed to the forefront of the trend by public opinion because of the platform’s high commission for merchants.

On February 18, the National Development and Reform Commission and other 14 departments mentioned in the "Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Sector" (hereinafter referred to as the "Policies") issued that they would guide Internet platform companies such as food delivery to further reduce the service fee standards of catering businesses. As soon as the news came out, Meituan’s share price plummeted 14.86% that day, and its market value evaporated by more than 200 billion Hong Kong dollars.

In the eyes of investors, this is undoubtedly bad news for Meituan. In the third quarter of 2021, Meituan’s catering and takeaway section brought the company 26.484 billion yuan in revenue, of which the commission was 23.222 billion yuan, but the overall net profit of this part of the business was only 876 million yuan, which is still in the case of commission rates as high as 20% or more. If the commission is reduced and the cost of riders increases, Meituan’s "old business" takeaway business is very likely to become a loss-making business.

However, Meituan still responded to the call of the "Policy". On March 1, Meituan released commission preferential measures, including a halving of technical service fees (commissions) for small and medium-sized merchants in difficulty, and a 5% cap on technical service fees for difficult merchants who complete rate transparency. In addition, Ele.me also launched some assistance measures.

Will this be a good remedy to unblock the dilemma in the catering industry?

Two years ago, a sudden epidemic caused the entire catering industry to undergo earth-shaking changes. At that time, Jia Guolong, the founder of Xibei, once revealed in an interview with the media that the company’s predicament of "even if the loan is paid, it will not last for three months", revealing the tip of the iceberg of the catering industry crisis.

Although the follow-up relies on strict prevention and control, our country has successfully achieved the dynamic clearing of the epidemic, but this protracted war continues to this day.

Since 2021, the COVID-19 pandemic has occurred from time to time in various places, especially in medium and high-risk areas. The passenger flow of catering merchants has decreased, and the operating performance has been greatly impacted. Since the beginning of 2022, HEYTEA, Wenheyou have laid off employees, and Haidilao has suffered its first annual loss. The industry situation is still not optimistic.

It is worth noting that catering companies that have been greatly discounted on the income side are also facing rising costs. According to incomplete statistics, in two months in 2021, there were price increases in more than 40 companies in the raw materials field of the catering industry, from condiments to quick-frozen food.

When this pressure is transmitted to the downstream, leading brands with strong bargaining power such as McDonald’s, Starbucks, Chayan Yuese, and Helen’s can respond by raising prices, but small and medium-sized catering enterprises cannot afford it.

Qichacha data shows that in 2021, a total of 1 million domestic catering-related stores were cancelled, including nearly 400,000 fast food restaurants, nearly 100,000 hot pot restaurants, and nearly 350,000 milk tea shops.

In this context, the food delivery industry, which has ushered in rapid growth in the epidemic, has become a breakthrough for the catering industry to solve the problem. According to the "2020-2021 China Food Delivery Industry Development Research Report" released by Alibaba New Service Research Center and China Hotel Association, China’s food and beverage revenue fell for the first time in nearly a decade in 2020, while the online food delivery market grew by 15% year-on-year during the same period.

In the first half of 2020, catering associations across the country, including Chongqing, Hebei, Yunnan, Shandong, and Guangdong, issued "Proposal Letters" and "Proposal Letters" calling for Meituan takeout to reduce commission rates.

Among them, the Guangdong Catering Association pointed out that the high takeaway commissions charged by Meituan Takeaway to catering companies have exceeded the limits of catering companies, and Meituan Takeaway has a share of 60-90% in the Guangdong catering takeaway market. At the same time, the association also mentioned that Meituan newly opened catering merchants receive commissions of up to 26%.

However, according to Meituan’s financial report, the company’s commission income in the fourth quarter of 2020 and the whole year increased by 36.5% and 18% year-on-year respectively, larger than the 33.0% and 16.5% increases in the company’s order volume during the same period. This means that the company’s average commission income per order is increasing. From this point of view alone, Meituan does not seem to have responded to the call of merchants.

Under the resentment of merchants, in March 2021, the National Development and Reform Commission and other 28 departments and units mentioned in the "Implementation Plan for Accelerating the Cultivation of New Consumption" that it is necessary to guide online platforms such as takeout to rationally optimize the use of platform management by small and medium-sized enterprises, merchants and individuals. Commission and other expenses, and use technology to empower operators to reduce costs and increase efficiency within the platform.

Two months later, Meituan announced a transparent reform of merchant rates, transforming the extensive one-size-fits-all charging method into sub-item and step-by-step charging. When merchants choose Meituan for delivery, they only charge the "starting price" within 3 kilometers, and the price and distance of 20 yuan and more than 3 kilometers are "measured".

However, this modification did not gain wide acceptance.

CITIC Securities Research Report once analyzed this, saying that in fact, the final commission rate corresponding to different customer unit prices and distances has shown an upward trend after modification. For merchants with low customer unit prices and long distances, the commission increase can reach up to 50%.

Following this line of thinking, some people believe that Meituan’s new policy will allow merchants to increase the unit price of customers in order to increase profits, transferring the cost to users, resulting in more and more expensive takeout; and this move can also reshuffle small-scale unprofitable merchants, leaving high-priced merchants.

Therefore, on February 18 this year, the National Development and Reform Commission and other 14 ministries and commissions made it clear in the "Policy" that they would guide takeaway platform enterprises to reduce commission rates and give phased merchant service fee discounts.

Subsequently, Meituan and Ele.me successively launched assistance measures and expressed their intention to work with small and medium-sized merchants in trouble to overcome the difficulties.

Meituan’s six assistance measures can be divided into two aspects: cost reduction and revenue increase.

In terms of cost reduction, Meituan said that it will halve the technical service fee (commission) for small and medium-sized merchants in difficult areas in the middle and high-risk areas of the epidemic and their districts and counties (the average daily paid transaction volume of users has dropped by more than 30%), and cap each order at 1 yuan after the halving. The effective time of this measure is from the date when the local area is listed as a medium and high-risk area to 1 month after the lifting of the seal control.

In addition, the data shows that in February 2022, the number of merchants with a takeaway transaction volume of less than 5,000 yuan has expanded to 540,000. For difficult merchants who complete the transparency of the rate, Meituan takeaway will evaluate the operation status and the degree of difficulty, and implement a technical service fee (commission) capped at 5%. The preferential time is from March 2022 to the end of December 2022, which is expected to benefit more than 1 million merchants. For merchants who are mainly in takeaway business and are particularly difficult, Meituan takeaway will also provide designated assistance.

Meituan revealed that the current rate transparency has covered 70% of the country’s merchants, and small and medium-sized merchants have benefited more significantly.

In terms of revenue increase, Meituan said that in 2021, the company has launched the "takeaway butler service", which will be delivered by a special person to teach merchants to open online stores. In 2022, the company will provide 100,000 free "takeaway butler service" places for small and medium-sized merchants in difficulty, and will provide free takeaway cloud printers for small and medium-sized merchants in epidemic high-risk areas. It will give 30,000 food treasures to small and medium-sized merchants in difficulty across the country to help merchants bring more orders and improve business efficiency.

After the measures were introduced, some people believed that it would significantly reduce Meituan’s commission income, but others pointed out that Meituan’s move to reduce commissions would not have as great an impact on the company as imagined.

As mentioned above, after a new round of adjustment in May 2021, the new calculation method of Meituan takeaway merchant service fee is technical service fee + performance service fee. The former is the "commission" officially indicated by the platform, while the latter is basically equivalent to the distance service fee. If the merchant chooses to deliver by himself, he does not need to pay.

In this adjustment, Meituan mainly limited the technical service fee. However, Radar Finance noticed that many merchants on the social media platform pointed out that after Meituan implemented the new rate regulations, the performance service fee was the "big head".

As the screenshot posted by Xiao Huang shows, the technical service fee rate in the old regulations was 7.5%, and the proportion in the new regulations was changed to 5.8%. At the same time, the distance charge has been increased on the original basis. This makes an order that customers actually paid 22.88 yuan only 9.69 yuan distributed to merchants, of which the technical service fee, the performance service fee and the merchant activity expenditure were deducted 1.04 yuan, 7.15 yuan and 11.92 yuan respectively.

In February this year, a small merchant in Chengdu revealed in an interview with the media that the commission ratio shown in the column of technical service fees has dropped from 20% to 6.2% now, but the platform will still pick up the ante from other places.

The merchant gave an example of an order for Meituan takeaway that day. The customer actually paid 27.36 yuan, the technical service fee was 1.51 yuan, the performance service fee was 3.55 yuan, and the environmental protection donation was 0.02 yuan. According to Meituan, if these two parts are taken out, Xu Gang should have received 22.28 yuan, but the background of Meituan takeaway shows that he actually received 19.24 yuan.

It is worth mentioning that the price difference in the middle is 3.04 yuan, which is exactly the same as the delivery fee. If the amount is calculated as "delivery fee + technical service fee + performance service fee", the amount taken by the platform in this order accounts for 29.7%, even higher than the previous fixed rate of 20%.

In addition, the details of the technical service fee displayed by Meituan show that it includes the merchant’s information display service, but several merchants said in interviews that the promotion fee is not included in the commission. "The promotion fee is recharged to the account and is only used when it needs to be promoted." This means that merchants have to pay an additional fee if they want to get traffic promotion and increase the exposure of their stores.

Although merchants are complaining, according to the financial data disclosed by Meituan, the company has limited room for decline in takeaway commissions.

In response to a letter of representation from the Guangdong Catering Association, Meituan said that 80% of her commission income was used to pay riders’ salaries. And the data is also close to this claim.

In 2020, a total of 9.50 million takeaway riders increased their income through the Meituan platform, and Meituan spent as much as 48.692 billion yuan on food and beverage riders. In comparison, Meituan’s total revenue was 114.795 billion yuan, and the commission income brought by the food and beverage takeaway business was 58.592 billion yuan.

But 80% may not be the limit. In 2021, various policies and trends show that the social security issue of takeaway riders is receiving more and more attention from regulators. For example, in July 2021, the State Administration for Market Supervision and other seven departments jointly issued the "Opinions", which set out requirements for seven aspects such as the labor income and social security of takeaway deliverymen.

How much money does Meituan have to pay for social security for nearly 10 million riders? Radar Finance once calculated in the article "Over one million Meituan Ele.me takeaway riders have been forced to become the" boss ", with a conservative calculation of 500 yuan/month, Meituan or a third-party partner needs to bear a monthly social security fee of up to 950 million yuan, and a year is 11.40 billion yuan.

Some industry experts have pointed out that with the further increase in rider costs, Meituan has little room to reduce commissions.

From the data point of view, in the third quarter of 2021, Meituan’s total revenue of food takeaway business was 26.485 billion yuan, but the operating profit was only 876 million yuan, the average profit per order was 0.22 yuan, and the operating profit margin had dropped to 3.3%.

On this basis, Meituan also has to consider the cash flow problem of developing new businesses. At present, the company’s other new businesses except takeaway and to-the-shop wine hotels are in a period of burning money and cultivation, and there is no obvious profit signal. In the third quarter of 2021, the operating loss of new businesses and other divisions has expanded to 10.90 billion yuan. At this time, the cash flow of takeaway business, which has long brought the most revenue to the company, has dropped sharply, which is bound to bring a lot of pressure to the new business end.

However, Jiang Han, a senior researcher at Pangu Think Tank, told Radar Finance that while reducing commissions will put pressure on Meituan’s costs in the short term, in the long run, Meituan’s efforts to improve its ecology will help attract more people and merchants to enter its ecosystem, thereby enhancing Meituan’s value.

After the commission rate for takeout is reduced, can merchants’ profits be improved immediately?

Analysts point out that things may not go as smoothly as imagined. Judging from the past situation, the catering industry has the "three highs" saying that the cost of rent, raw materials and labor accounts for 30%, 40% and 30% respectively. The "roots" of most merchants in the market are still in the offline entity.

"For dine-in merchants, takeaway is an incremental business. Without takeaway business, you have to pay a penny for rent, labor, and raw materials," said a merchant from Sichuan.

Deloitte China related research report shows that after the epidemic broke out, most of the surveyed companies mentioned the pressure on rents and wanted to reduce rents.

"For the catering industry, it is true that the cost of raw materials and rent is very high. Meituan’s approach is helpful, but this help is limited to the takeaway market. The key depends on the catering enterprise’s own operating ability and operating conditions." Jiang Han pointed out.

On December 27th, Xiaomi Automobile will hold its first technical conference tomorrow. This afternoon, Lei Jun announced the first partial map of Xiaomi SU7. Lei Jun said: Xiaomi’s new strategy is "the whole ecology of people and cars", and Xiaomi car is the most important part.

From the picture, the hardware configuration of Xiaomi’s first car SU7 is good, with 20-inch wheels, aluminum alloy wheels and Brembo brake calipers. The bright yellow color is very eye-catching, and it is expected to have good braking ability.

In terms of details, the joint between the door of Xiaomi SU7 and the front fender is provided with air vents, which is unique as a whole. At the same time, there is a high-definition camera on the fender in Shanghai, which is expected to be used as a high-level intelligent driving and will also support the sentry mode.

In addition, the car also uses a frameless exterior rearview mirror, and although the door handle is flat with the door panel, it is not completely hidden, and users in the north do not have to worry about being frozen in winter.

It should be noted that the press conference to be held tomorrow is a technology conference, and no products will be released. Although SU7 will appear on stage at the same time, the price will not be announced.

Similarly, according to Lei Jun, Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to be officially listed. There is no final decision on pricing. He revealed that "Xiaomi SU7 is indeed a bit expensive, but please believe that what we are doing is" expensive for a reason "and the experience will definitely exceed everyone’s expectations.

August 18th is the third anniversary celebration of the Great Wall Gun, and it is also the global fan festival of the Great Wall Gun. You should know that although the Great Wall Gun is a young brand established only three years ago, it is enough to support the lineup of the "Fan Festival", and there are not a few fans behind it.

The Great Wall Cannon should be regarded as the first one in China automobile market to make the small mass category popular. Unlike cars, SUVs and other mainstream models, pickup trucks have a small share in China’s auto market. Before the Great Wall Gun appeared, pickup trucks were still equated with wagons.

Therefore, from this dimension, the great wall gun has brought a breakthrough, unprecedented and a classic success story to China auto market, while it has brought a brand-new consumption idea and car use idea to China consumer market. With the product labels of multi-function car and family universal car, it has expanded people’s understanding of pickup trucks, and gradually shaped the full-scene pickup experience that belongs to the brand of great wall gun.

Therefore, in this activity, it is not only industry experts and the media who cheer for the Great Wall Gun, but also many other circle representatives who have nothing to do with cars, including six circle experts such as mountaineering, fishing and cross-country, all of whom are "fans" of the Great Wall Gun.

At the scene, the Great Wall Gun not only released the brand upgrade plan of the Great Wall Gun, but also released the mountain and sea culture. This means that after three years of time, the Great Wall Gun will usher in an all-round upward advancement of the brand, bringing more and more users a more exciting pickup life, making the pickup truck truly an attitude and a spirit, and making the Chinese pickup truck culture truly carry forward.

When it comes to the fan management of Great Wall Gun, it does have its own set of logic. For Great Wall Gun, users are not only ordinary consumers, but also the most loyal partners of Great Wall Gun. Therefore, you will find that many things of Great Wall Gun want to create with users and listen to their ideas, thus giving the products more unique value.

To this end, Great Wall Gun has held large-scale brand activities such as measuring Mount Everest, Alashan Heroes’ Club and Luya International Championship for three consecutive years, continuously enhancing consumers’ awareness of pickup trucks. It also created the first Cheyouhui in the pickup truck industry, and 31 provincial teams have been established in the artillery alliance; Established the first exclusive APP in pickup truck industry-Great Wall Gun App, with 1 million fans at present, and built the pickup truck culture base camp in China with a fully upgraded digital user service concept.

There are quite a few car brands that hold fan festivals, but only a few of them are so successful. I wish the Great Wall Cannon greater achievements in its next development and vindicate China pickup truck!