Hot pot with red oil and heavy colors, hot strings with burnt hair, dragon wonton soup with thin skin and tender stuffing, and soft and smooth brown sugar Ciba … … In the night, Chengdu has unloaded its grace and reserve during the day. Whether it is a noisy street food stall or a magnificent high-end restaurant, it is happy to open a gluttonous mode. Yan Xueting from Xi ‘an mentioned "Chengdu Hot Pot" many times when talking about food with friends. At the beginning of the month, she traveled to Chengdu, and after tasting Chengdu hot pot, Yan Xueting never forgot about it.
For Chengdu, how to inject more lasting economic vitality, humanistic charm and ecological attraction into urban development through the creation of the gourmet capital? The report of the 13th Party Congress put forward that "vigorously develop the life service industry. Comply with the general trend of industrial and consumption upgrading, promote the upgrading of life service industries such as commerce, culture, education, entertainment and recreation, and accelerate the construction of an international shopping paradise, a world tourist destination city, an international food capital, an international exhibition city and an international competition city. "
On January 13th, Chengdu held a conference on the development of life service industry, and catering service was listed as one of the nine major areas of upgrading development. It is clear that modern business districts, characteristic blocks and international communities should be guided to gather local and overseas flavor foods and special catering, highlighting the charm of an international food capital with Sichuan cuisine culture as the representative and Chinese and foreign cuisines gathering together.
Incorporate culture and innovate food.
Food is the way of life of Chengdu people.
Just turn into a street in Chengdu, where there are three or five home-cooked Sichuan restaurants and seven or eight hot pot chain stores, mixed with scattered bell dumplings, Dandan Noodles and Lai Tangyuan stalls … … And Kuanzhai Lane, Jinli, Nishimura and other characteristic blocks with food gathering have also become the city marks that tourists must "punch in". Yan Xueting is one of the "foodies" who come here. "Before that, I have been to Changsha and Hong Kong, both of which are places where food meets, but I prefer Chengdu’s ‘ Spicy and delicious ’ 。”
Culture makes food full of human feelings; And innovation injects sustainable power into the industry. "Chengdu has been rich in products and popular since ancient times, and now it has become synonymous with modern people’s longing for food and leisure." The relevant person in charge of the Municipal Commission of Commerce once said that as the birthplace and development center of Sichuan cuisine, Chengdu has gradually become one of the most important food centers in the world. Historically, Chengdu is a food city full of creativity and innovative spirit. Chengdu has dozens of firsts in China and around the world, including the earliest brewery in China, the earliest tea culture center, the first vegetable industry base in China and the first vegetable museum. For Chengdu, food is synonymous with creativity.
Like other cultures, food culture also needs inheritance and innovation. Delicious dishes, production techniques and crafts should be passed down, and stories and memories about food should also be sung. And there are many vivid and vivid cases of innovation in eating. Remember "Chengdu Hotpot Culture Month, the Capital of Food"? For the first time, the concept of cultural creation was carried through, and the hot hot pot rolled, which not only satisfied the mouth, but also satisfied the spirit. This also led to innovative dishes such as ice hockey goose intestines and panda hot pot bottom materials.
At the same time, Kuanzhai Lane, Jinli, etc. highlight the local culture and characteristic dining in western Sichuan, Taikooli introduces a large number of foreign fashion consumption and food brands in downtown areas with low-rise characteristic buildings as the carrier, which reflects the tolerance and fashion temperament of Chengdu cuisine, while Chunxi Road and Wenshuyuan present Chengdu’s diverse local characteristic snacks and cultural connotations … … In recent years, combined with urban planning and construction, relying on the advantages of modern business culture and tourism resources, Chengdu has not only created a number of distinctive food and beverage streets (districts) and food and beverage gathering areas, which greatly satisfied the needs of foreign tourists for food experience, but also promoted cultural inheritance and innovation with food as the medium.
Culture is the gene of the city, the imprint of the times, and a group lifestyle. What cultural needs are broader and more basic than eating? Do a good job in this big article of food culture, meet the diverse needs of foodies, eat taste, and eat a real sense of gain and happiness. Such a city is bound to be unforgettable and memorable.
Chengdu cuisine "going out"
Open a new menu of Chengdu’s economic globalization
Wei Chao, who has just returned from studying in Britain, has a special "complex" for hot pot. During his study in England, he always missed the taste of Sichuan cuisine and hot pot. With the "going out" of Chengdu cuisine, he still felt the "taste" of home in a foreign country. "I once took my foreign classmates to eat hot pot, and they fell in love with it. Sometimes they even suggested and invited me to eat together." Wei Chao told reporters that a few days ago, students also came to Chengdu for a special trip, and the first meal was hot pot.
Notably, the G20 Finance Ministers and Central Bank Governors Meeting, the World Aviation Conference … … At these conferences where many international friends gathered, the "Chengdu Food Exhibition Experience Activity" brought "amazing taste of Chengdu" to foreign guests who came to the conference. "Undoubtedly, the implantation of Chengdu cuisine into major international events has made more foreigners feel the memory of Chengdu, and authentic Sichuan cuisine and local dishes that have come to Rong one after another can fully meet the needs of different cuisines." The relevant person in charge of the Municipal Commission of Commerce said that Chengdu is the birthplace and development center of Sichuan cuisine, with a solid industrial base and outstanding comparative advantages. It can be said that Chengdu has the innate conditions for developing Sichuan cuisine industry at the right time and place.
The policy support and leading role has greatly mobilized the "human harmony" factor and helped its rapid development. It is understood that as early as 2016, the Chengdu Municipal Government issued the "Implementation Opinions on Further Accelerating the Development of Sichuan Cuisine Industry in Chengdu" (hereinafter referred to as the "Opinions"), taking the lead in proposing a blueprint for building a "four centers of Sichuan cuisine in the world", taking the lead in grasping the cuisine as an industry in the country, and taking the lead in overall planning from the perspective of promoting the development of the entire industrial chain; Eight specific tasks and policy measures are put forward, such as perfecting the standard system of Sichuan cuisine, consolidating the foundation of Sichuan cuisine industry, making Sichuan cuisine brand bright, and promoting the brand of "gourmet capital". The development goals of building a global Sichuan cuisine standard setting center, raw and auxiliary materials production and distribution center, cultural exchange and innovation center and talent training and export center in five years are put forward.
The "exposure rate" of Chengdu cuisine is not only that, whether it’s China on the Tip of the Tongue, which is well-known in China, or CNN (American Cable News Network) food travel documentary, Chengdu cuisine is a topic that cannot be bypassed. Today’s Sichuan cuisine is no longer just delicious food on the dining table of Chengdu people. The delicious Chengdu cuisine with spicy peppers has opened a new menu for the development of Chengdu’s economic globalization. More and more local catering enterprises in Chengdu have "gone out" to set up catering outlets, carry out marketing promotion activities such as overseas Sichuan cuisine display and tasting, and actively explore foreign catering markets.
Original title: When you come, let you remember the taste of Chengdu! Gourmet Capital Piaoxiang Global
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