Since 1929, people have been advocating retro classics more and more. This fashion is also involved in the field of decorative arts. Fashion began to conform to this trend and re-find a relatively low-key foothold. The designer abandoned the neutral design, the waistline returned to the natural height, and the skirt was lengthened accordingly.
In cities and towns, tailoring has gradually become a common practice. The curve of the figure is getting more and more fit. The rise of this kind of aesthetics has made Madeleine Giovanni’s fashion shop dedicated to this for a long time. Soft fabrics and geometric prints have become hot trends. Sportswear is becoming more and more mature at this time, especially ski jackets and trousers. In the summer of 1934, Jacques Helm published the latest waist-wrapped dress in biarritz. Driven by this sports fashion, pants became more and more popular.
At this time, the shoes also become taller and thinner. In the late 1930s, Salvator Ferragamo. Ferragam) designed the platform shoes. This kind of shoes will shine brilliantly in the next century, and still return to the fashion focus from time to time.
Similarly, in the field of men’s fashion, sports fashion is the most innovative field. Because of people’s love for skiing, knitted pullovers, canvas short-sleeved tops with metal inlaid in their pockets and golf pants are widely sought after by the world.
Under the influence of Michel de Brunhoff, in 1929, French Vogue magazine abandoned Jardin des modes jointly owned by Cond6 Nast and became a real art magazine. On the other hand, Jean Prouvost founded the monthly magazine Votre Beautd in 1933, and then iri Claire in 1937, which published the most amazing high-end clothes at that time. And at this point, some things have changed. Chanel no longer only has a soft spot for black, but has become a "beige queen", and her lace-trimmed dresses are all the rage. Badu then dominated the sports fashion, and mazar Rochas became a model of pre-romanticism, which prompted the emergence of new fashion before World War II. Jacques Heim was famous for fur fashion, and Alex (later Mine Gr6s) and Madeleine Hooney competed to show their talents in woolen clothing. Maggy Rochas extended the press conference to the American market.
Since 1937, Lv Xian Lelong has taken over the Paris Fashion Union. At the same time, the most important person is Elsa Schiaparelli. As a friend of the most outstanding artists at that time, her style is very close to surrealism.
In 1927, she founded the first fashion design shop, Pourie Sport, in Paris, which displayed her three-dimensional pullovers and pullovers that caused visual illusions such as bow ties and bones, all of which contributed to her initial glory.
In 1931, she launched the first set of evening dress fashion design, and since then, she has quickly become popular in the high fashion society of Paris and has become the source of inspiration for various grotesque masters.
In 1937, the Duchess of Windsor put on a long dress with the totem of the lobster. She likes to use fabrics that others have never tried, such as tarpaulin. Her ideas are endless: it’s hard to imagine anyone designing buttons in the shape of oil lamps, acrobats or padlocks. She even designed the small hat on the customer’s head as an upside-down leather shoe. Before the chaos broke out in 1940, Schiap, the classic lips of Nass, which was a grotesque fashion, bloomed the last fireworks in the fashionable night sky of Paris.
Source: secretarial work magazine (id: mishu gongzuo)
Authors: Li Yuqing and Liu Yanxia.
Copyright belongs to the original author.
Editor: Qi Rui
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