分类归档 cc

通过admin

Why do we like the fashions of the 1980s and 1990s? You will understand after reading these contrast pictures.

Recently, I often see some photos of the 1980s and 1990s on the online platform, and most of the comments below are praise and love. Open my parents’ closet and maybe I can get a glimpse of the past. If we have to ask why we like the fashion of that era, maybe the classic is enduring is the best answer.

In my opinion, although that era was not as progressive as it is now, from an aesthetic point of view, their expression of fashion is no worse than it is now. After seeing the dazzling clothes now, I seem to prefer the previous items. After all, the clothes at that time were more than design, but now the clothes are more than brains and grandstanding.

Let’s use some comparison charts to see the difference between the fashion after removing the filter and the current fashion.

Wear appreciation in the 1980s and 1990s

Of course, before comparing, we can appreciate the previous fashion styles. If you want to use a word to describe the style of that era, I think it is changeable. What the women in the photos reveal from their clothes is elegance, relaxation, classicality and free and easy …

The 1980s and 1990s were the golden age of fashion, with Hong Kong style, American street style, French elegant style and so on, and the styles of different countries also learned from each other. In China, the most representative traditional dress is cheongsam, whether it is Shanghai-style cheongsam or Beijing-style cheongsam, the buckle on the neckline and the exquisite embroidery on the clothes all reflect the exquisite and slim version, which outlines the charming figure of a woman, elegant and full of charm.

In addition, it also set off a retro trend, represented by the Hong Kong style. The dark color with high saturation is mainly wine red, black and white, dark green and sapphire blue. The style can be hip skirt, polka-dot skirt, suit, etc., with thick hair and gorgeous makeup, which is capable and very amorous. After all,The essence of Hong Kong style lies in the sense of strength. No matter how weak a woman looks, she will also feel full of vitality.

It is also a retro style, wearing a bright pearl necklace, wearing slim bell-bottoms and leather shoes.Base color and silhouette jacketExpressed the urban modern girl style, simple and generous on the whole.

Put on sweaters and cold hats, and American street style can be seen everywhere. What’s even more unexpected is that we now think that the inappropriate spice girl style was also fashionable at that time. A blouse with hot pants and a suspender with a short skirt should never forget a pair of sandals with heels to fully reveal their free and easy temperament.

Second, the advanced products and the invisible fashion

After reading some of the past wear in the above picture, and then comparing the fashionable new styles in the current big brands, it can be said that,In the past, fashion was high-quality, simple and generous, but now fashion is hard to see, such as sweet girl, pure desire for wind and so on.

I don’t know if you have noticed this. Every time we buy clothes, most of us are at a loss. Whether online or offline, although there are many styles, they are also exaggerated and dazzling. Most styles, like modern models, are biased towards fast food, which is difficult to become classics and will not be liked for a long time.

Surprisingly, the fashions of the 1980s and 1990s will never be bored. They add a classical charm to the precipitation of the years, such as jeans and shirts. The combination of the two is also fashionable now.Opening two buttons on the neckline, tying a silk scarf or putting on a knitted shawl as it is now are all details.

From the point of view of single products, modern and fashionable fairy skirts may only be worn when traveling, not everyday.And the material is mostly inferior polyester, which is also a small white skirt, so the simple skirt with suspenders is more versatile.

The same is true in design,Bubble sleeves are actually not suitable for women with big skeletons.As a whole, it is also exaggerated. Therefore, in the past, the skirt with a shoulder line was not decorated with too many exaggerated elements, but it looked textured and modified the figure.

Even many big brands have come up with many incomprehensible styles, such as a pair of shoes that can be found in the trash can, but the price of such shoes is very high. No wonder some people say that fashion does not deceive ordinary people.

Fashion, in addition to the collocation between single items and single items, dressing skills can not be ignored. Their clothes are not too complicated and hard, but they are incredibly fashionable.For example, you don’t have to think about matching when you wear it in sets, and the single items are solid colors with large color blocks.There are few embellishments of fashion elements, and then the hair is made into micro-curls, and there is also a casual high-end.

Color is our first impression of clothes, and it also needs a little skill, otherwise it will appear messy, especially in contrast color matching. Simple items in the 1980s and 1990s are more fashionable with contrasting colors. Like shirts and jeans, the key to color contrast lies in the matching and overlapping.It will be cleaner and more generous if the colorful lining only appears once.

Third, the difference between "clothes wear people" and "people dress"

In fact, the fashions of the 1980s and 1990s are still so charming, which is related to clothes and people.

From the model, most of the online stores are the same red faces.Sharp chin, big eyes, small V-face, etc. lead them to lose the word "personality" in the way clothes are presented. There is also a deformed white and thin aesthetic, and we gradually can’t see the real effect of a dress on ordinary people., this is probably the clothes wear people.

On the contrary, the beauty of the past is recognizable. Their vivid demeanor and rich expressions give a dress a real meaning, which reflects people’s dressing.

Why is there such a difference? From the clothing itself, it is said that clothes were tailored in those days, and clothes were mainly in line with body shape, and the style of clothes was also in line with people, so it would not be too abrupt. Now the pace of life is relatively fast, as long as the size is right,Sometimes, it is easy to gain weight by pursuing a bigger size.

In addition, we can all see the beauty of discernment in the stars. There are peerless beauties who are discerning and can dress, such as Brigitte Lin and Barbara Yung, at home, and there are stars who live fully abroad, such as Yamaguchi Momoe, who not only have full discernment in appearance, but also pursue nature and exquisiteness in aesthetics.

They are still dazzling without a beauty filter, but now the star wear and makeup are a fixed template. Think of kiku, it is retro harbor style, think of Jing Tian, it is rich and beautiful, beauty is beautiful, but it lacks stunning.

Write to the end: fashion is a cycle, but it is not static, and that critical eye is what we should cultivate. QY

# Autumn Life Punch Season # # Headline Creation Challenge #

通过admin

Fashion is a reincarnation.

Since 1929, people have been advocating retro classics more and more. This fashion is also involved in the field of decorative arts. Fashion began to conform to this trend and re-find a relatively low-key foothold. The designer abandoned the neutral design, the waistline returned to the natural height, and the skirt was lengthened accordingly.

In cities and towns, tailoring has gradually become a common practice. The curve of the figure is getting more and more fit. The rise of this kind of aesthetics has made Madeleine Giovanni’s fashion shop dedicated to this for a long time. Soft fabrics and geometric prints have become hot trends. Sportswear is becoming more and more mature at this time, especially ski jackets and trousers. In the summer of 1934, Jacques Helm published the latest waist-wrapped dress in biarritz. Driven by this sports fashion, pants became more and more popular.

At this time, the shoes also become taller and thinner. In the late 1930s, Salvator Ferragamo. Ferragam) designed the platform shoes. This kind of shoes will shine brilliantly in the next century, and still return to the fashion focus from time to time.

Similarly, in the field of men’s fashion, sports fashion is the most innovative field. Because of people’s love for skiing, knitted pullovers, canvas short-sleeved tops with metal inlaid in their pockets and golf pants are widely sought after by the world.

Under the influence of Michel de Brunhoff, in 1929, French Vogue magazine abandoned Jardin des modes jointly owned by Cond6 Nast and became a real art magazine. On the other hand, Jean Prouvost founded the monthly magazine Votre Beautd in 1933, and then iri Claire in 1937, which published the most amazing high-end clothes at that time. And at this point, some things have changed. Chanel no longer only has a soft spot for black, but has become a "beige queen", and her lace-trimmed dresses are all the rage. Badu then dominated the sports fashion, and mazar Rochas became a model of pre-romanticism, which prompted the emergence of new fashion before World War II. Jacques Heim was famous for fur fashion, and Alex (later Mine Gr6s) and Madeleine Hooney competed to show their talents in woolen clothing. Maggy Rochas extended the press conference to the American market.

Since 1937, Lv Xian Lelong has taken over the Paris Fashion Union. At the same time, the most important person is Elsa Schiaparelli. As a friend of the most outstanding artists at that time, her style is very close to surrealism.

In 1927, she founded the first fashion design shop, Pourie Sport, in Paris, which displayed her three-dimensional pullovers and pullovers that caused visual illusions such as bow ties and bones, all of which contributed to her initial glory.

In 1931, she launched the first set of evening dress fashion design, and since then, she has quickly become popular in the high fashion society of Paris and has become the source of inspiration for various grotesque masters.

In 1937, the Duchess of Windsor put on a long dress with the totem of the lobster. She likes to use fabrics that others have never tried, such as tarpaulin. Her ideas are endless: it’s hard to imagine anyone designing buttons in the shape of oil lamps, acrobats or padlocks. She even designed the small hat on the customer’s head as an upside-down leather shoe. Before the chaos broke out in 1940, Schiap, the classic lips of Nass, which was a grotesque fashion, bloomed the last fireworks in the fashionable night sky of Paris.

Source: secretarial work magazine (id: mishu gongzuo)

Authors: Li Yuqing and Liu Yanxia.

Copyright belongs to the original author.

Editor: Qi Rui

Related recommendation

Fashion management and marketing

Author: [France] Lucile Salesses waiting for Qi Dawei to translate.

Published by Tsinghua University Publishing House

Click the buy button to enjoy the book discount.

Welcome friends who love books.

Enthusiastically like and leave a message at the end of the article.

We will select from time to time.

The person who left the best message

Give away a book for free.

Whether you have loved it or not, order a "good book" first ↓

通过admin

Domestic games are crazy overseas! Netease Miha Tour will have a head-on confrontation in the future.

Good weekend, everyone. I’m Dr. X.

The new edition of Hot Travel Information will consist of two parts: New Travel Trends and Global Hotspots.

I can’t make it clear in one sentence or two. Let’s talk with Dr. X about some hot information this week.

[New Tour Dynamics]

Key points: The Cologne exhibition "Black Myth: Wukong" won the best visual award and received rave reviews from European and American players.

This week, the domestic game "Black Myth: Wukong" became the most beautiful player in the Cologne Game Fair, which not only attracted the attention of overseas players during the performance and trial play, but even won the best visual effect in the award stage.

I’m afraid it’s one of the few domestic stand-alone games to win the prize on the internationally famous stage with a large stand-alone game. It’s really exciting to watch.

During the exhibition, many friends also interviewed European and American players who tried to play "Black Myth: Wukong". The interviewed players basically gave full praise and showed great concern.

Just look at the long queue in front of this exhibition hall, which is quite a top masterpiece.

During this week, players have also seen a lot of demo demonstrations from various demos, media, official numbers and NVIDIA. The rich content of the game, interesting story design and monster display are all unsatisfactory. Dr. X is also looking forward to meeting this game next year.

At the same time, in the face of the optimization of the player’s trial experience and some vain problems in walking and running, the creative team also said that it has received feedback and will focus on solving these problems in the future.

In a word, Dr. X will buy it when he goes out.

Key points: The Cologne Game Show Mihayou’s whole family dispatched the original gods, the star iron and the unique zone to bring all the new PV.

In this week’s Cologne Game Show, in addition to Black Myth: Wukong, Mihayou is also an extremely eye-catching domestic manufacturer. The original god, Star Rail and the yet-to-be-tested Zero all came on stage to help out and contributed a brand-new publicity PV.

Among them, "Star Railway" brings a quite interesting story about Fu Xuan’s fantasy of becoming a general, which can also be regarded as a warm-up for the 1.3 version of "Star Railway" which will be launched next week.

However, the new PV released by the new work "Absolute Zone Zero", which has not been publicly tested, is somewhat intriguing. It seems that in addition to the top-notch artistic effect, the new UI, interactive interface and combat mode have all added some displays more or less.

But then, Mihayou immediately announced a 22-minute real machine demonstration, which not only showed smooth action fighting, but also followed the classic "substitution" mechanism in previous works, and the gameplay was quite Mijia style.

High-speed switching and fast, high-frequency fighting are also easy to remind people of Mihayou’s BengSan. In the face of the old number one card getting old, "No Zone Zero" is likely to be used to take over BengSan’s accumulated family property in the field of action mobile games, thus gaining more time and room for change for BengSi.

Dr. X really likes this art style.

Of course, this week, not only Miha Tour brought new secondary works, but also Netease’s new tour "Code: Infinite", which we mentioned last week, officially released its first PV this week. This game not only showed quite mature artistic effects, but also designed many interesting urban fighting games, which made people shine.

At present, in the battle scenes displayed, we can see the city swinging in imitation of Spider-Man.

Similar to the super-moving objects commonly used in the battle of Crimson Tie.

A large number of urban racing, shooting, and fighting methods that rely on the combination of modern means and superpowers are quite novel, and they are also rare works with modern cities as the stage in the field of secondary open world.

I hope these works can bring fresh experiences to players.

Focus: "Red Desert" released a new video, but players are not very optimistic.

On the opening night of the Cologne game, Korean game developer Pearl Abyss released a brand-new preview video of his new work "Red Desert". The video released this time is 3 minutes and 30 seconds long, and it is edited based on real airports such as combat and exploration.

However, because the online time of the game has not yet been made public. Therefore, many Korean players believe that this video was launched for the stock price.

Moreover, the game is not optimistic in the Korean forum at present. On the one hand, the PV editing is relatively rough, and there is not much actual and clear information. On the other hand, the company has dug too many pits, and there has been no finished product in recent years, which is inevitably suspected by players.

I also hope Red Desert can do better. After all, Black Sand has been around for so many years, and there is always a need for new products to take over.

Key points: cologne model worker Tencent brought 15 products to the exhibition.

It is said that this year’s Cologne model worker is neither a tour that brought "Black Myth" nor a Miha tour in which the whole family went into battle, but Tencent that brought 15 games at one time.

This time, Tencent packaged a large number of new products from domestic and foreign manufacturers to participate in the exhibition, such as Assassin’s Creed Jade, Edge of Rebirth, Hurricane: King of Racing, GTFO, Breakthrough in the Dark Zone, Delta Action and other works.

However, it is a pity that Tencent’s exhibition did not arouse much splash. Compared with its peers, Tencent is still playing a safety card in its own comfort zone, lacking a "new job" that makes people shine.

It can only be said that the huge resource advantage and the cumbersome system with difficult transformation are both complex two sides of a big factory.

Key points: "Assassin’s Creed: Fantasy" appeared in Cologne on the opening night and was officially released on October 5.

Assassin’s Creed’s new series "Assassin’s Creed: Fantasy" was officially announced at the Cologne exhibition, and the game was reversed and released on October 5 in advance.

Key points: The martial arts open world "Sixteen Voices of Yanyun" will be launched in 2024.

Recently, Netease announced its financial report for the second quarter of 2023. It was clearly pointed out in the financial report that the latest release time of Sixteen Voices of Yanyun is not expected to exceed Q2 of 2024, and it may be launched in advance.

At present, there is no more information about the online date of Sixteen Sounds of Yanyun. Interested players may wish to pay more attention to the official news.

[Global Hotspots]

Key points: After being scolded by global players, Blizzard decided to optimize Diablo 4 in the second season.

Under the criticism of almost all Diablo 4 players, Blizzard hastily unveiled the pie of Diablo 4′ s second season "Blood Season" when Diablo 4 was only open for one month in the first season, and announced that the second season would be launched on October 18th.

The R&D team said that the blood season will bring a new mission line, fight vampires with vampire power, add five final game BOSS, and have the opportunity to drop specific unique items and super unique items. And his new companion, the vampire hunter "Aerith".

The R&D team said that the "Blood Season" brought some game experience updates, including the item bar to manage gems more efficiently, the upgrade items such as peak points, skill points, the number of potions used, and the capacity of ancient coins. As long as they were reached by the eternal boundary role or the previous season boundary role, they will now be automatically transferred to the new season. Change vulnerability, suppression, critical damage and element resistance status effects.

But obviously, these problems are the troubles that players have criticized for a long time, and the promise of "preparing to solve them in a few months" can’t satisfy the current players.

Moreover, as a resentful player of Diablo 4, Dr. X’s evaluation is that I just want to stay away from blizzard and misfortune.

Focus: Microsoft awarded Ubisoft "the complete rights of Activision Blizzard’s fifteen-year cloud game"

Microsoft is reorganizing its proposed acquisition of Activision Blizzard and transferring the cloud game rights of current and new Activision Blizzard games to Ubisoft. The move aims to appease the concerns expressed by British regulators about the impact of Microsoft’s proposed $68.6 billion transaction on cloud game competition. The restructured transaction triggered a new round of regulatory investigation in the UK, which may last until October 18th.

This restructured transaction means that if Microsoft finally reaches a deal, it will not be able to exclusively release Activision Blizzard games on Xbox Cloud Gaming. Microsoft can’t exclusively control the licensing terms of Activision Blizzard games on competitors’ services.

In addition, on August 30th, "Watching Pioneer 2" will be linked with Hololive, which has insulted China, and it is really a combination with similar tastes.

Key points: Guild Wars 2, the new DLC, The Mystery of Heaven, was launched.

The latest DLC "Mystery of Heaven" of Guild Wars 2 was officially launched in the national costume this week. In this adventure story, the commander will no longer face the threat from the ancient dragon for the first time.

In this "Mystery of Heaven" DLC, players will meet many old and new friends, open more BD combinations, and unlock new areas and specialized training.

通过admin

About children’s education

Attach great importance to children’s schooling. Education is the cornerstone of a country’s and society’s development, and it is also the key link for children’s growth. We should pay attention to the following aspects when children go to school.

First, compulsory education: China implements nine-year compulsory education, which is a basic educational right and human right. Every child should have equal opportunities to receive education and enjoy high-quality educational resources. The government should increase investment in compulsory education to ensure the balanced development of school facilities, teaching materials and teachers.

Second, quality education: education is not only imparting knowledge, but more importantly, cultivating students’ comprehensive quality. Schools should pay attention to cultivating students’ critical thinking ability, innovation ability and teamwork ability. Parents should also give their children enough care and support to guide them to face the pressure of learning and growth correctly.

Fairness and justice: the distribution of educational resources should be fair and just, and children should have equal opportunities to receive education regardless of their background and family conditions. In the process of enrollment and schooling, supervision should be strengthened to avoid unfair phenomena. The government should increase investment in education in underdeveloped areas and poor families to solve the education gap.

Fourth, comprehensive evaluation: the evaluation of students by schools should be more comprehensive, not only focusing on scores, but also on students’ actual ability and potential. The evaluation system should be more scientific and fair, encourage students’ diversified development, and cultivate their innovative thinking and practical ability.

In short, children’s schooling is an important issue related to future development. We should work together to provide children with a good educational environment and conditions, and train them to become socialist builders and successors with morality, culture, discipline and innovative spirit.

通过admin

Everything is fashionable, and beauty is no exception.

# I love fashion, but I pursue retro #

# Youth and Retro Movement #

# Light of domestic products #

# Subculture #

The labels that these contemporary young people put on their bodies

How many did you take?

All wet!

21st centuryGuochaoShine on the fashion stage

"Mysterious" Charm from the East

It has already been discovered by more and more brands.

so

What is the national tide?

It is the fashion sense that the traditional genes of China culture are integrated into the current trend;

It is the whimsy of young people in the current trend for the era of "vanishing cream";

It is an artistic retro trend sport;

The same is trueChange beauty and tide Essential elements of

Retro and trend

The direction of progress on the timeline seems to be the opposite.

But it can present unexpected beauty after fusion.

GRAZIA will take you to take stock of those next.

Tidy and cool chinoiserie Makeup ~

Speaking of national customs, how can you miss this beautiful woman?

A red dress with a big skirt and Chinese style, with antique makeup and hair.

This heroic look is domineering and charming.

Yeah! Too! Beautiful! Yes! Ok!

Stephy himself is.

A well-deserved classical oriental beauty

The word "classical" will inevitably bring people’s thoughts to the prosperous times of the Tang Dynasty.

At that time, women’s makeup was clean and white.

The eyebrows are slender as willows.

The cheeks are decorated with red on both sides.

Like a peach blossom in the early spring ~

How is the domestic product "tidal"

Everything can be the tide of the country! More and more young people recognize and pursue domestic products from the bottom of their hearts. They buy domestic products, dry domestic products …

So what is the magic that makes contemporary young people who have accepted multiculturalism begin to return to the "native land"? How can the national style makeup be less than the trend of domestic products in these spotlights? They have both strength and strength.

Follow quicklyGRAZIATake stock of the light of these domestic products!

Step 01 dizhuang

Want to "kill" the gas field,ClearThe makeup is too important, the essence of Chinese style lies in.purelyTwo words, it is hard to imagine contemporary "Hua Mulan"How embarrassing it will be to take off makeup and get stuck in powder after going out for half a day!

The legendary gospel of oil skin takes you to unlock the soft film black technology after the makeup of "Smile Super Power" and makes the liquid foundation more suitable for the skin radian. No matter whether you are heroic or beautiful and dignified, you are the purest girl with charm.

Step 02 concealer

flawlessThere is no need to mention the importance of national style makeup, and acne-imprinted muscles don’t have to be afraid! Those flaws that the liquid foundation can’t cover 100%, andconcealerTo save you.

Teacher Mao Geping is a beauty definition stream.(None)I believe no one will deny it. Every time I watch Teacher Mao’s head-changing, I can’t count how many beautiful girls are already waiting in line to send their heads to the master.

Step 03 dingzhuang

The chill is coming, even if there is makeup.Soft fogThe texture will be warmer all winter ~ even women can be soft and firm.Cool temperamentHold for a whole day!

Nourish makeup with flowers representing women: grinding peach blossom and silk into powder is simply the most indispensable step of "Jade Girl Peach Blossom Makeup". Beauty while nourishing the skin, the ritual feeling brought by puff perfectly fits the oriental aesthetics.

Step 04 eye makeup

Earth tone is the best place to find a balance between autumn and national tide. The rich retro high saturation tone can better interpret the softness and charm of oriental beauty.

The orange with earth color is in line with the Asian skin color visually, which not only needs dark coffee color to bring calm gas field, but also hopes that white and fine flash will bring a hint of aura. The middle of the eyelid flickers, and the woman in the legendary swordsman is you!

Wait!

Want to be perfectGuo Chao Zhuang RongThe most crucial step must not be forgotten.

??

Moisturizing before makeup

Lack of this step

No amount of makeup can take you away.

The embarrassing situation of powder sticking and makeup removal

Look through the shopping cart quickly, do you have it in your national tide selection?

Baique antelope

8 cups of water hydrating and moisturizing mask

What is the "national tide"?

willNatural ingredientsInto the daily mask.

Repair the skin with the purest ingredients.

Not only has sufficient essence to moisten

It can also last for a long time. The skin is full of water.

so

No matter how makeup "toss" your face.

It will always bring you back to the most moist and full moment.

HomeFacial Pro

Lactose stock solution

Want to have a perfect sense of makeup

You must ensure that the skin before makeup is smooth enough.

but

How can migrant workers not stay up late?

The pores on the cheek have long been enlarged in silence …

The problem is not big!

Lactobionic acid stock solution

Save your mouth and pores

Domestic milk skin can be expected every day ~

Dear GRAZIA

I’ve arranged everything before and after your makeup.

The 4th Red Show GRAZIA Beauty Awards Online Voting

It has been online for 3 weeks!

Vote for your pick’s annual utility.

All readers who voted

Have a chance to get the one voted by you personally.

2020 beauty cosmetics dashang

Super gift package for all award-winning products

通过admin

From trough to retaliatory rebound, the badminton market is recovering after the epidemic.

The Paper reporter Zhu Xi

An epidemic has brought unprecedented challenges to many industries, especially the sports industry.

With the gradual control of the epidemic, people pay more attention to physical health and exercise, which makes the participants in this industry see more hope to overcome difficulties.

The three-day VICTOR Brand Conference was held in Nanjing International Youth Cultural Center from September 7th to 9th. As a window to see the trend and creativity of badminton, this brand conference has also made many people see the confidence of all parties in the industry in the post-epidemic era.

The epidemic situation has improved, and the market confidence is more sufficient.

"Seeing that there are as many partners attending the meeting as in previous years, we have more confidence." Many of the participants in this brand conference are dealers in the badminton industry, and they can be said to be the most sensitive people in this industry. After experiencing the trough after the epidemic, they can also feel the rebound of the sports industry best.

VICTOR’s exhibition released the latest badminton equipment including ARS-100X, TK-RYUGA, VG1, P9200Ⅱ and HelloKitty co-branded products, and it was also an order meeting for these dealers in the first quarter of 2021. The number of participants and the order quantity of dealers have naturally become the most intuitive angle to spy on an industry.

"I feel that the impact of the epidemic is gradually fading and the sports industry is recovering rapidly." Mr. Zhang, a sporting goods distributor from Xiamen, told The Paper that his biggest feeling is that the scale and participants of the annual brand conference are no different from the past. "All the business partners I know are here, and everyone doesn’t want to miss this order fair."

He doesn’t shy away from the fact that business is difficult in the first quarter. After all, no one expected that the epidemic would be so serious, but since the second quarter of this year, the sales of badminton equipment have rebounded in retaliation. "On the one hand, everyone has been holding back for so long, and they also realize the importance of exercise to health, and badminton is one of the easiest sports to get started; On the other hand, the market environment also requires everyone to make small profits but quick turnover and go to inventory. "

Although there was hardly much profit in the first two quarters, Mr. Zhang was full of confidence in the next sporting goods market. "After experiencing a 50% slump in the first quarter and retaliatory growth in the second quarter, I believe this market will gradually stabilize, especially the improvement of the epidemic, which will actually allow more people to participate in badminton."

This statement has also been confirmed by VICTOR. A staff member of the organizer of the brand conference told The Paper that their analysis of sales big data found that "the epidemic did not bring much change to the sales of high-end products, but the entry-level products showed an obvious rise after the epidemic. This also proves that more people are involved in badminton. "

Of course, for VICTOR, the challenge brought by the epidemic is also real, with destocking and new product development and sales at the same time, and dealers are also experiencing big waves.

"Under this epidemic, some small sporting goods dealers have to close down due to problems in pressing goods and capital turnover." A dealer from Beijing told The Paper that the market in this sub-sector like badminton is becoming more and more mature, and it will face difficulties if it fails to keep up with its size and operation.

But for the future market, he is as optimistic as Mr. Zhang in Xiamen. "The improvement of the epidemic situation is real, and sports venues have been opened everywhere. Therefore, even after the retaliatory rebound, sales in the third quarter declined slightly, and I believe it will gradually stabilize."

Driven by the competition, the industry will be upgraded in all directions.

Compared with the confidence in words, the order quantity may be a more direct manifestation of the confidence of these badminton industry participants.

The plans of several dealers interviewed by The Paper are the same-the order quantity of products in the first quarter of next year will remain at least the same as that in the same period of last year, and even increase slightly.

In the eyes of these sporting goods dealers, the gradual resumption of the competition in the second half of the year and the Tokyo Olympic Games next year will further stimulate the badminton market.

VICTOR also announced the resumption of a series of well-known badminton amateur competitions in China, such as "Shuangxiong Club", "Victory in Hand", "My Fair Lady" and "Victory Youth", among which "Shuangxiong Club" has been resumed nationwide.

"Only when there are more events and new products are interesting enough, consumers will increase their consumption of equipment and supplies." A dealer thinks that the sports market is picking up, and the whole industry needs upgrading, whether it is brands, dealers or consumers.

"As far as the badminton industry is concerned, the demand for products is flexible, the coverage is wide, the added value of products is high, the industrial chain is long, and the driving effect is strong. Therefore, every link of this industry needs to be changed, so that everyone can work together to expand the market in Qi Xin."

Nowadays, online live broadcast has also become the focus of attention of industry participants. As the spokesperson of VICTOR, Cai Yun, the Olympic badminton champion, tried new products during the brand meeting, and admitted that he had tried badminton breaking and online courses.

At present, the former captain of the China badminton team in the field of badminton training is planning to use online courses to better spread badminton. "Online courses spread badminton skills without being limited by offline space and geography, and at the same time, more people can see professional knowledge and skills through developed self-media platforms."

At the same time, he said that he is also trying some cross-border violations. "Personally, I feel that there are various possibilities, so that I can try more in different fields and know how much my potential is."

Talking about the national badminton and the ongoing badminton super league, Cai Yun also thinks that we should take a long-term view and pay more attention to the performance of national players. "It is a torment for athletes not to compete for a long time, and the postponement of the Olympic Games has also broken the original gradual preparation process. After a long wait, there may be an adjustment of self-status."

Athletes are like this, so is the sports industry. Under the challenge of the epidemic, all industries are adjusting themselves, and the sports industry needs more and more comprehensive industrial upgrading in the future.

Editor in charge: Pu Yaolei

Proofreading: zhangyan