Perhaps, Generation Z never thought that the first car in his life would be the same car as his grandparents.
Young people seem to have reached a settlement with themselves: since they can’t retire early, they should enjoy the lifestyle of the elderly in advance.
The elderly are spiritual role models of generation Z.
After going to the market on weekends, taking part in a tour group for the elderly, and going to the park to practice Baduan Brocade, the next goal of young people is the "old man’s music", a means of transportation for the elderly.
No young man can refuse the temptation of universal old man’s music. Try it if you don’t believe me.
Why can the old man be favored by young people? /tuchong creativity
Few people can see the old man happy for the first time without being surprised: "What is this?"
It is called a small electric donkey, but it has a steering wheel and four wheels, and it can shelter from the wind and rain; Say it’s a car, but it doesn’t have a license plate and doesn’t need a driver’s license.
Four unlike the old man’s music, but it has magical power, which can make everyone who rides it fall in love with it.
The domestic old man music of "going out to sea" has won the favor of many foreigners.
"Help, the old man is really sweet, and my three views have been refreshed by the old man." Blogger @yy shared the whole process of being "conquered" by the old man in Xiaohongshu.
Usually, @yy without a driver’s license needs parents to pick up and drop off from work. Once, my grandparents asked her to drive their old man to work. It only took one morning, and @yy, who has never driven a car, got started and went on the road with the warm wishes of the old man "I wish you a safe journey".
The old man who won the favor of @yy. /Little Red Book screenshot
"I really didn’t expect that the old man’s music was so versatile." Stunning is the first impression that the old man gave to @yy. Old man music can shelter from the wind and rain, as well as reversing images, warm air, fans and other functions, the price is only 8000 yuan.
Finally, she didn’t forget to "plant grass"-"If you can’t afford a car and don’t have a driver’s license, you can buy an old man to walk instead of walking." "Of course, it’s useless to buy your own grandparents’ incense. After all, you don’t have to spend a penny."
Under @yy’s account, there is a message reminding her to pay attention to the safety of Laodule. /Little Red Book screenshot
Laotoule’s formal title is "mini low-speed electric passenger car", with a driving speed of 40-60 km/h, a cruising range of 50-70 km and a price of 10,000-30,000 yuan. Laodule is mostly driven by electricity, but it doesn’t need to install a charging pile, so the patch panel at home can be easily charged.
Today’s old man’s music has long been not the "tin-wrapped electric car" in our impression. Central control large screen, leather seats, automatic lifting glass, heating and cooling air conditioning … There are cars, and the old man can arrange it for you.
Decorate the warm and lovely old man in the back row. /Little Red Book @ Little Bear Kindergarten
In the hands of creative young people, the old man’s music has become a "lovely" with ever-changing shapes.
My melody theme, Hello Kitty rescue car, Lingnabel, Cinnamoroll, Dumbo, Dingdang cat … put on their favorite color scheme and put up car stickers of various cartoon characters, as if they were dressed as another form of adult "dolls" instead of old people’s music.
Old people’s music is their creative canvas at will. /Little Red Book
In addition to the exterior decoration, the interior decoration can also be arranged at will. Foot pads, seat covers, steering wheel covers, car curtains … People who pay attention to old people’s music have to unify the theme, and the seats can be changed into rotating ones as long as you like.
Laodule is like a responsive Party B, you can have whatever you want.
Some people also released the interior raiders of the old man music. /Little Red Book @ Hanzai can only cook.
Many young people can’t reach the dream of luxury cars. As long as 20,000 yuan, the old man can also help you realize it.
Not long ago, at the new energy automobile exhibition held in Jinan, Shandong Province, the old men of major brands were happy to compete with each other. In addition to BBA, Laotoule also "recreated" the classic models of Lamborghini, Ferrari, Rolls-Royce, Bentley and other major brands.
At the same time of eye-opening, you can also play "looking for differences" by the way. For example, there is a Okumo in the logo of "aston martin" and a horse turns into a donkey in the coat of arms of "Porsche".
The old man’s version of "Cayenne". /bilibili @ hardcore planning
If luxury cars don’t please you, you can assemble them yourself.
From Mercedes-Benz’s Starlight Net, BMW’s steering wheel and GLS central control panel to mudguards, grille baffles, wheels and trunk mat, it’s like assembling a computer in Shenzhen Huaqiang North. You can find all the accessories for assembling an old man’s music at this exhibition.
What is there to be picky about?
The new energy automobile exhibition held in Jinan, Shandong Province, has all kinds of accessories for old people. /@ 京京京京京京京京京京京京京京京京
The old man is happy, and there are many appalling nicknames, such as "tripping tin box" and "moving urn"
On the road, the old man often behaves like an unscrupulous "extra-legal fanatic": running a red light, going backwards, changing lanes at will, switching between motor vehicles and non-motor vehicle lanes at will, and parking at will.
Therefore, some people ridiculed: "You think he bought the old man’s music, but in fact he bought it at large."
Are you afraid that the old man’s music can still drift?
The "wildness" of the old man’s music was laid from the beginning of his birth.
In the rural areas of 1980s and 1990s, the average travel radius of residents was about 40km, but the coverage of public transportation was not comprehensive. As a result, all kinds of three-wheeled agricultural vehicles, passenger "three hops" and disabled vehicles have become short-distance transportation tools for middle-aged and elderly people.
At the beginning of 2000, with the gradual popularization of lead-acid batteries, two-wheeled electric vehicles began to appear on the market, gradually replacing oil-burning motorcycles and laborious bicycles.
Many manufacturers of agricultural vehicles and tricycles have a brainwave: Why not build a four-wheeled electric vehicle that can carry people more than a two-wheeled electric vehicle, run faster than a tricycle, and shelter from the wind and rain?
Tang Guoqiang’s endorsement of Shandong Shifeng is not only a big factory of agricultural machinery, but also a big family of old people.
Four-wheeled electric vehicles have effectively solved the short-distance travel needs of middle-aged and elderly people in rural areas, so that those middle-aged and elderly people with limited economic ability, low educational level and difficulty in obtaining a driver’s license have simple and cheap means of transportation.
Because it is deeply loved by the elderly, this four-wheeled electric car was later dubbed "Old Man Le".
The strong demand has even stimulated some provinces and cities to introduce policies to let the old people go on the road legally. As early as 2008, Liaocheng, Shandong Province became the first city to allow the old people to go on the road legally.
"All-Star" lineup of Shandong Laotoule brand. /Tuyuan Network
Since then, the old man’s music has opened a model of barbaric growth, and all kinds of old men’s music have mushroomed.
According to the data of Shandong Automobile Industry Association, since 2013, China’s low-speed electric vehicle market has maintained a high growth rate of more than 50% for several years in a row, and soon formed an industrial scale with an annual output of 1 million vehicles, 100 billion yuan of economic stimulus and about 1 million employees in the upstream and downstream.
Shandong, the "Cosmic Center" of Laotoule. /First Electric
The large market with a scale of 100 billion yuan has driven many small-scale "small workshop" enterprises to enter the low-speed electric vehicle market in an attempt to share a piece of the action.
In addition, many old people’s music is produced in the name of sightseeing bus, venue cars and elderly scooters, which can’t be licensed and is difficult to supervise. This makes the old man music industry more and more chaotic, and the product quality is mixed.
Many people take it for granted that the old man Le, which is similar in appearance to a car, is not exposed to the driver like a two-wheeled electric car, so it will be more secure in terms of safety.
Old people who can’t stand the collision are not safe.
Don’t forget, Laodule shoulders the heavy responsibility of "good quality and low price". Cost saving seems to be a higher criterion than safety.
Some people describe the old man’s music as a "moving plastic shell".
Understand that the car emperor once conducted a collision experiment between an old man Le and Wuling Hongguang MINI EV. At the moment of collision, the old man’s front windshield was immediately shattered, the front of the car was seriously damaged, and the glass slag was scattered all over the floor like a fairy.
Generally speaking, in order to prevent this from happening, the front windshield of a car should use double laminated glass. However, low-speed electric vehicles that are economical in production and lack standard supervision will not be produced according to automobile standards at all.
Look at how bad the old man’s music is made of. /@ understand the original car emperor
Before 2021, in order to reduce costs, many old people used lead-acid batteries.
Compared with the high performance of lithium batteries, lead-acid batteries are internationally recognized as backward technologies, with an energy density of only 60-90Wh/L and a cycle life of only 400-600 times.
In addition, the low-speed electric vehicle has not been optimized, and the lead-acid batteries are piled up in the front of the vehicle, which makes the vehicle counterweight extremely unreasonable, top-heavy and easy to roll over, and also reduces the safety of the vehicle to some extent.
Lead-acid batteries are rarely equipped with battery management system, even without overcharge and overdischarge protection, which is very easy to catch fire and spontaneously ignite.
Without unified standards, technical checks, formal qualifications and legal procedures, many old people are like a "road bomb" that may explode at any time.
At this point, the "magic weapon" of the old man’s music-no need for a driver’s license, low price and free modification … has become a risk that endangers driving safety.
Seemingly attractive selling point, hidden risk. /"Focus Interview"
With the process of urbanization, many old people have also entered the city from rural areas. The "wild" old man’s music has become an "urban nightmare" that scares people.
According to public data, in the six years from 2013 to 2018, there were as many as 830,000 traffic accidents caused by Lao Toule in China, resulting in 18,000 deaths and 186,000 injuries. In 2022 alone, there were 131 traffic accidents involving illegal electric tricycles and four-wheeled vehicles in Beijing, with 138 deaths.
There is an urban nightmare called "Old Man’s Joy".
All kinds of bloody accidents have made it an important task to regulate the old people’s music in various places.
In March, 2021, the Ministry of Industry and Information Technology issued the Minutes of the Meeting on the Standard Formulation of Low-speed Electric Vehicles, which revised the standard of four-wheel low-speed electric vehicles, which means that low-speed electric vehicles have been formally brought into formal management.
The core content of this standard has four points.
Beijing, Jiangsu, Anhui and other places have made corresponding regulations, or strictly managed in production and sales, or comprehensively strengthened management in traffic law enforcement.
Many cities have also put the plan to ban old scooters on the road on the agenda. The Beijing Traffic Management Bureau said that since January 1, 2024, illegal electric tricycles and four-wheeled vehicles are not allowed to drive on the road, and they are not allowed to park in public places such as roads, squares and parking lots.
Old people’s music neatly parked in a residential area in Beijing. /video screenshot
However, these measures have not stopped Laodule from continuing to expand its commercial territory. Dying old music manufacturers are still trying to seize the "lifeline" of young people.
Emma and Yadea, the old electric vehicle companies, have launched the younger Old Man Music one after another, designing more colorful colors and richer configurations in an attempt to seize the young people’s market.
Emma version of the old man music, with a large skylight, battery life of 120 kilometers. /Aiding Automobile
However, more and more new energy vehicles do not seem to be going to leave the old man happy.
In July 2020, Wuling Hongguang MINI EV was officially listed, with a starting price of only 28,800 yuan, while the price of an old man with a higher configuration ranged from 16,000 to 36,000 yuan.
Wuling Hongguang MINI EV has made a dimension-reducing attack on Lao Toule, which not only beats Lao Toule in price, but also leads the way in product strength and safety.
Wuling Hongguang MINI EV modified car.
According to the "China Electric Low-speed Vehicle Market Research Report in 2022" released by GGII, after the listing of Wuling Hongguang MINI EV in 2020, the output of low-speed electric vehicles in that year decreased by 140,000 to 710,000 compared with that in 2019, and even fell to 320,000 in 2021.
Driven by Wuling, Chery QQ Ice Cream, Geely Panda mini, Chang ‘an Lumin and many other miniature electric vehicles have started to cluster into this segment, trying to carve up the old man music market.
Many people complain about the old man who does whatever he wants.
Someone joked: "If this trend continues, the biggest competitive advantage of Laodule may only be that you don’t have to take a driver’s license test."
The old man’s music, which has been wandering in the "gray zone" for a long time, is doomed to complete its mission and withdraw from the historical stage one day.
reference data
[1] Having fun with the old man, I became the pride of the whole village.
[2] There is no capital outside the ban. "Old Man Le" may not be happy. Jiangsu Economic News
[3] How to manage "Old Man Le"? Think more about Zhonggong.com in advance.
[4] Five thousand dollars! Go to Shandong and buy a Porsche Sliffen Schlieffen.
Written by Jia Hui
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Proofread Lai Xiaoni
Typesetting Zhang Yingxian
Original title: "The first batch of young people who started" Old Man Music "have been unable to quit"
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