Chinanews. com client January 25th (Reporter Wu Tao) "I got 1.58 yuan." "I got 1.88 yuan." On New Year’s Eve, in addition to watching the Spring Festival Gala, many netizens showed their achievements in grabbing red envelopes, but they were all dumbfounded: a meal was as fierce as a tiger and was sent to their hands for a dollar and a half.
The amount of netizens drying red envelopes. screenshot
Some netizens said that the joy of Five Blessingg’s collection could not hide the loss of a few yuan after the lottery. Some netizens said that they are busy every year for this piece of money. According to the winning amount of netizens’ exposure, most netizens in Five Blessingg activities were given 1.58 yuan.
This time, more than 318 million users gathered in Five Blessingg, with a total share of 500 million yuan. A "science man" made a calculation formula: 500 million divided by 318 million equals 1.57 yuan.
Netizens spit out red envelopes. screenshot
In fact, such a result can be predicted long ago. For example, the headline system will be divided into 500 million cards, and by the end of the activity, about 270 million users will have collected all the gold cards or diamond cards, so that the average user can be divided into less than 2 yuan.
Some netizens spit out Aauto Quicker’s red envelope. "I followed Aauto Quicker to grab the red envelope for the Spring Festival Evening. Every time I didn’t surpass 1 yuan, it was basically 0.66 yuan." "Aauto Quicker claims to send 2 billion yuan, but even 1 yuan can’t get it. Is this something that 2 billion yuan can do?"
Aauto Quicker’s New Year’s greetings are less than 1 yuan’s. screenshot
There are also sad netizens who not only didn’t earn a point, but also lost money, because before, in order to collect cards, many netizens set up WeChat groups, which were specially used to exchange and buy and sell blessings. It is understood that a "dedication" is worth at least two and a half dollars.
(Alipay: I pushed Five Blessingg to push social attributes, but you bought and sold Fuzi on WeChat, and you were devastated. )
This result is not surprising. Some analysts pointed out that there are many ways to grab red envelopes, many of which are to pull new ones first and then divide the money. After that, there is not much money.
Micro-vision experience gold requires 24 red envelopes, which can bring up to 23 new users to the enterprise. screenshot
The reporter experienced the micro-vision to grab the red envelope, and got an experience fee of 11.47 yuan after registration. You can use the experience blonde red envelope, but it is stipulated that 24 red envelopes should be issued. That is to say, this red envelope is divided into 24 people, and on average, each person is less than 5 cents. And expire within 24 hours.
There are still requirements for grabbing this red envelope. Even if it is sent to the WeChat group, if the micro-vision APP is not installed, you need to download and register first, which is equivalent to a red envelope of 11.47 yuan that can bring up to 23 new users.
Mo Daiqing, director and senior analyst of the online retail department of the E-commerce Research Center of NetEconomy & Society, analyzed that the online red envelope acts as a "stepping stone" or even a "social bond" between people, which can improve the retention and activation of consumption for old customers and continuously improve the ability to pull new ones.
It is difficult for Tik Tok to obtain "Tik Tok Drilling Card", but it is necessary for new users. screenshot
There is also a Tik Tok diamond card, and the rest of the cards are two or three. Only the "Tik Tok diamond card" is difficult to integrate. The APP gave a solution. "Inviting three people to receive red envelopes, you must get a Tik Tok diamond card." In fact, it is necessary to recruit new users to give you a Tik Tok card.
In addition, the money in many red envelopes must be withdrawn within a limited time, and it will be invalid when it expires. However, many netizens are too troublesome to withdraw money, so they often claim to issue 2 billion red envelopes. I am afraid that only the enterprises themselves know the actual amount.
In addition, many APP red envelopes need to fill in various information such as name, bank card, mobile phone number, and some also need ID number. These information are commonly known as "black-made four-piece sets", which invisibly provides their most private information to enterprises. Once leaked, the consequences are unimaginable. (End)
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