[Introduction: In the spring of 1984, after graduating from Jiaotong University at the age of 28, Yan Guangming became a reporter for China Automobile News. In the following decades, Yan Guangming has been paying attention to the changes in the automotive industry. He believes that the history of automobiles in China is actually half the history of Chinese cars. In 40 years in China, from the beginning of the tide to the surging tide, Volkswagen has always been the leader of automobile breakthroughs and innovations, promoting the continuous progress of China’s automotive industry.]
Cars are not just dreams, but also social expressions
Shanghai, as the cradle of modern Chinese industry, has always harbored an automotive dream. The wonderful chemical reaction generated by the encounter between Volkswagen and SAIC is not only a historical memory, but also a daily routine today. Volkswagen connects the past and the present, leading the transformation and development of the industry. When it comes to China’s reform and opening up, it is inseparable from Volkswagen’s integration. The cooperation between Volkswagen and SAIC can be called an ice-breaking move for China’s automobile industry. It is also the pioneer of Volkswagen’s integration into China and the creation of a new era of the car industry. The localization of cars provides a new development model for the construction of China’s car industry.
From working with cities to working with countries
If the cooperation with SAIC opened the prelude to Volkswagen’s development in China, then the cooperation with SAIC has put Volkswagen at the forefront again. In 1991, Volkswagen took the lead in partnering with China FAW, the eldest son of the Chinese auto industry, to establish a joint venture production base for 150,000 cars. In December of the same year, the first product Jetta was assembled and rolled off the production line. History has proved that from the popularity of family cars to luxury car manufacturing, Jetta and its contribution rate in China exceeded the car itself, rooted in daily life, became a collective memory, and witnessed the changes of the times.
If you don’t succeed in China, you will lose in the world
When the wheel of history turned to the track of new energy, Volkswagen took the lead in transforming into a software-driven enterprise. And tilted China’s new energy development and research and development to China. Use Volkswagen’s R & D center to drive intelligent transformation to the deep water area. Volkswagen’s strategic layout in new sources has set a new model for the transformation and development of traditional auto companies. After 40 years of integration with the Chinese market, this sedan market, which started almost from scratch, is empowering Volkswagen with intelligence and helping it take the lead in the new round of development.
Review:
The history of Volkswagen in China is actually half the history of Chinese cars. Volkswagen stands on the mast of the times to look at the industry and the changes in the world. In China for 40 years, Volkswagen has been forging new milestones in China, for China, and for the world. In the future, the car looks at Volkswagen, shouldering a new historical mission, and it will continue to create new miracles that will impress the world on this hot land of the East.
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