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Key points of investment in the beauty market in October 2023: the pre-sale in double 11 started, domestic products rose, and laws and regulations concerned.

According to the recent institutional research report, summarize the investment points of related industries for your reference:

1. Sales of e-commerce platform

In October 2023, the pre-sale in double 11 opened, and multi-category brands ushered in sales opportunities. The demand-oriented e-commerce Taobao platform has a relatively balanced sales volume of beauty head category, while the interest-oriented e-commerce platform Tik Tok has a large gap in sales volume of beauty head category, and facial skin care products with mature grass planting and marketing methods have the best performance. International brands such as Mystery of Sea Blue and Estee Lauder have higher sales on Amoy platform, while domestic brands have better performance on Tik Tok platform.

2. The influence of the spokesperson

October 2023 is approaching the big promotion, and more brand energy is released in the promotion itself, which is 48.3% lower than the number of new spokespersons in September. The types of spokespersons are mainly actors, singers and idols. With the help of the popular drama "Cloud Feather", the Gongmen brothers and sisters have become the new favorites of beauty cosmetics, which has stimulated a new aesthetic attitude.

3. Commercial cooperation of artists with goods

In October, 2023, the estimated sales of beauty brand commercial cooperative artists increased significantly, and the estimated sales of artists exceeded 100 million brands. The effect of commercial cooperation between artists with domestic products and international beauty and skin care brands is more remarkable.

4. Drama comprehensive sponsorship form

In October 2023, the sponsorship of beauty brand drama was mainly in the form of patches.

5. Changes in regulations

With the publication of the Administrative Measures for Cosmetic Inspection (Draft for Comment), investors need to pay attention to the compliance of enterprises in related industries.

6. Company performance

L ‘Oré al’s sales in the first three quarters exceeded 30 billion euros, Hermes’ perfume and beauty business income in the first nine months was about 2.865 billion yuan, Proya (603605) launched Ruby Cream Version 3.0, Watsons and L ‘Oré al jointly created the first "Tide Play Makeup Zone" box, and the INTOYOU x POPMART co-branded gift box was released. The company’s performance is worthy of attention.

Look at the investment jokes and relax:

According to the latest financial information, domestic brands perform better on the Tik Tok platform, while interest-oriented e-commerce platforms are known for their mature marketing methods. It seems that salespeople and beauty bloggers can not only bring goods in physical stores, but also gallop in the virtual world. No wonder young people nowadays like to shop crazily on the e-commerce platform, which is more lively than going to the market!

Hexun self-selected stock writer

Risk warning: The above contents are only the opinions of the author or guest, and do not represent any position of Hexun, and do not constitute any investment advice related to Hexun. Before making any investment decision, investors should consider the risk factors related to investment products according to their own conditions and consult professional investment consultants when necessary. Hexun tries its best to prove the authenticity, accuracy and originality of the above contents, and does not make any guarantee or commitment to this.

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The third round of TGA Player’s Voice Award: the final winner of five games competition

TGA2023 "Voice of Players Award" has now entered the third round. Players will vote for the final winner in the remaining five games, and the results will be announced at the award ceremony on December 8. These five games are:

Gate of Bode 3

Cyberpunk 2077 Shadow of the Past

The original god

Spider-man 2, Marvel Comics

Tears of the Kingdom of the legend of zelda

By the way, the official page of this voting activity no longer shows the vote rate of each game, and the official may want to prevent the phenomenon of brushing tickets from happening again. Before the TGA organizers fixed the problem on December 29th, the outside world could know that the ten games, Perfect Sound, Hogwarts Legacy, Final Fantasy 16, Super Mario Brothers Surprise, Armored Core 6, and Collapse of the Star Dome Railway, competed fiercely to keep or break into the top ten, and finally entered the second round of voting.

Killer 2 of the Mind

Gate of Bode 3

Cyberpunk 2077 Shadow of the Past

The original god

The legacy of Hogwarts

Collapse the Star Dome Railway

Pinocchio’s lies

Spider-man 2, Marvel Comics

Resident Evil 4 Remastered Edition

Tears of the Kingdom of the legend of zelda

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The beauty brand PK may be behind the contest of big data.

Recently, Amazon in the United States and Saks Off 5th, a discount department store retailer under Hudson’s Bay Group in Canada, have successively launched their own beauty products. At the same time, Glossier, an American niche makeup brand, also completed the D round of financing of $100 million. In the beauty industry, popular brands and niche brands have their own ways, but they are ever-changing and inseparable from their ancestors-relying on data support.

Last week, Amazon officially announced the launch of its first self-owned skin care brand, Belei, including 12 kinds of products such as moisturizing cream, eye cream, spot-lightening essence and cleansing wipes, with prices ranging from $9 to $40. At present, four products, such as moisturizing cream and cleansing wipes, are sold online on Amazon China official website.

The evaluation given by foreign netizens who first experienced Belei is "not bad". At present, some domestic fashion and beauty bloggers in Weibo also provide their experience: they feel that the whole line of things is more suitable for normal skin and dry skin. As for the packaging and price, netizens think that the packaging is "very summer" and the price is moderate and acceptable.

Image source/beauty intelligence bureau official micro-screenshot

At the same time, Canada’s Saks Off 5th also officially launched the first self-owned beauty brand Fifth City. There are more than 35 products in this series, covering products such as face, eyes and lips, and the price is between 4.99 and 60 dollars. It is reported that Fifth City will launch hairdressing and skin care products in the future.

Image source /Saks Off 5th official website screenshot

Almost at the same time as Belei went online, American niche beauty brand Glossier also announced the completion of the D round of financing, amounting to 100 million US dollars. Emily Weiss, the founder of Glossier, started the beauty blog "Into The Gloss" in 2010. The Glossier brand was born in 2014, and its products cover four categories: skin care, beauty, body care and perfume. For consumers in China, Boy Brow Eyebrow Glue is the star product of Glossier. FreeQin, a fashion blogger, specially recommended this product in Weibo, saying that the spiral brush of this eyebrow glue is very small, unlike those long spiral brushes, which can easily get around the eyebrows and touch the makeup. And similar word-of-mouth effect has made Glossier have more and more fans in China.

Image source /Glossier official website screenshot

It is reported that since the first self-owned brand was launched in 2009, Amazon currently has 138 self-owned brands, focusing on goods such as clothing, shoes and jewelry. This time, entering the field of beauty, the signboard of "Amazon" is firstly the brand endorsement of Belei. At the same time, whether it is Amazon or Saks Off 5th, big data on online or physical retail platforms is a strong support for product research and development. Previously, there was an analysis article about Amazon’s "own brand", pointing out that it is easy for Amazon to understand the advantages of competitors’ brands on its website by analyzing customer comments, such as which products and price ranges have the highest sales volume and why.

And niche beauty brands are also inseparable from big data. Emily Weiss once said that Glossier’s products are the most direct response to the information collected from community feedback and countless interviews around the world. At the beginning of the brand, Emily Weiss noticed that readers often complained that the moisturizer was thick or sticky, and Glossier’s first moisturizer was based on this feedback from readers.

Image source /Glossier official website screenshot

In January 2015, in the final stage of research and development of Glossier’s facial cleanser, Emily Weiss published a blog post asking readers in Into The Gloss community what kind of facial cleanser they wanted. In the end, it received more than 370 online responses and thousands of comments from its various social media channels. Emily Weiss called this facial cleanser her company’s first "veritable mass product".

Zara launched makeup last year, and traditional big IPS such as the Forbidden City and the Summer Palace have also made makeup across borders. Hermes will enter the beauty industry next year … More and more funds will flow to the beauty market. The big data behind the "Yan value economy" always provides various reference bases for enterprises and consumers-mask lipstick is the most favored, and the increase mostly comes from market segments, Yunnan people prefer natural beauty, and "exquisite boy" and "little fairy" are mostly concentrated in Jiangsu and Zhejiang provinces, Tianjin "small fresh meat" becomes a dark horse in the beauty cosmetics consumer market, and after 95 and 00, it is the main consumer of Yan value (according to JD.COM’s "Beautiful New Starting Point"

Beijing News reporter Wang Lin Image source Beauty Intelligence Bureau Guan Wei, Saks Off 5th official website, Glossier official website proofread Liu Baoqing.

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The Top Ten Most Popular Games in Tik Tok and the Collection of Popular Games in Tik Tok are recommended.

In 2024, in the ranking of popular games in Tik Tok, Xianxia mobile game occupied a leading position in the minds of many players. These games take the fantastic world of Xian Xia and the wonderful journey of martial arts cultivation as their selling points, and are highly sought after by the majority of players. The following is to recommend the top ten most popular Xianxia mobile games in Tik Tok in 2024, and talk to you about the "internal number" that everyone has paid more attention to recently:

In fact, in the final analysis, this kind of account is just a means of some game platforms, but for an ordinary player, it benefits a lot. From the perspective of his welfare, whether it is the recharge support that he gets every day after taking the service, or the special gift package, vip, attribute bonus given by the platform, and the money return with several or ten times the recharge, it seems that this kind of account is in full swing. Many people haven’t seen it around, because this kind of account is too sensitive. Most game makers give this kind of account to official website, the game leopard. Dozens and hundreds of people are hungry every month, which is the limit, so don’t think it will ruin the street. Well, it’s inconvenient to say more if there are too many. Then let’s talk about games:

The Top Ten Most Popular Games in Tik Tok and the Collection of Popular Games in Tik Tok are recommended.

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-1-"Laughing at Dreams"-

Features: a brand-new national war xian Xia

Heat of the whole network: 580w+

The game is introduced: "Laughing at the Dream" is a brand-new national war Xian Xia, and the game brings rich welfare and many activities. Added characters and skills to give players more special experiences. Full of surprises, rich in explorability. In the "Dream of the New Immortal", participating in the commemorative activities can also win free new mount opportunities, making the characters cooler and more personalized.

-2-Wonderland Without End-

Features: strange journey

Heat of the whole network: 590w+

The game is introduced: Wonderland Without Ends leads players to set foot on mysterious treasures, solve puzzles and continue to meet challenges. Using a variety of weapons and skills, the actions and tactics of the game coexist, providing more choices. Climb the peak of strange land, explore, solve puzzles and experience different Xianxia journeys.

-3-Nine Songs of the Fantasy World-

Features: the combination of war and spirit

Heat of the whole network: 600w+

The game is introduced: As a spirit bender in "Nine Songs of the Fantasy World", he will become attached to many fighting spirits and realize all-round assistance with nine fighting spirits. The four schools in the game are highly challenged and flexible in dealing with the battle. Through the unique face-pinching method, the characteristic figures are shaped and the unique style is displayed.

-4-Dream Xian Xia-

Features: brand-new occupation

Heat of the whole network: 610w+

The game is introduced: Dream Xian Xia not only adds a variety of new occupations, but also provides a wide range of personal suits. By challenging different professions in the game, players can explore more possibilities and tactical ideas. Experiencing exciting games has gradually become the focus of the battlefield.

-5-"The Enchantment of Taikoo"-

Features: gorgeous three-dimensional visual effects

Heat of the whole network: 630w+

The game is introduced: "The Enchanted Record of Taikoo" provides gorgeous three-dimensional visual effects, and you can roam freely in the fairyland. The game has four classes and a thrilling group battle PK. In addition, you can also get exclusive cloaks, pets and other equipment to show your unique charm and impress everyone.

-6-"Chang ‘an Fantasy"-

Features: adaptation of classic comics

Heat of the whole network: 640w+

The game is introduced: "Chang ‘an Fantasy" is based on the classic comic book with the same name, which accurately restores the comic characters and plots. In the game, players will join the clan of cultivation and explore the mysterious place in the world. Join Zongmen, overcome numerous difficulties and witness moderns in ancient and modern times.

-7-"Asked"-

Features: original end-game adaptation

Heat of the whole network: 660w+

The game is introduced: "Wen Wen" is transplanted from an end-game version, which revolves around the core gameplay of Taoism’s five qi, and provides a unique Taoist system. Many new ways of playing have been added to the game, including gods’ pets, mounts, role formation, etc., which bring more fun and challenges to players. Players can train their beast partners, ride cute mounts, open hotels and complete interesting reward tasks.

-8-"Qingyun Tactics 2"-

Features: permanent mount

Heat of the whole network: 680w+

The game is introduced: "Qingyun Tactics 2" is a game with the theme of Xian Xia, which provides permanent mounts and makes the game world full of relaxed and happy atmosphere. Players can participate in a variety of mission activities, explore all kinds of thrilling tasks, explore the mysteries of the fairy land, and enjoy more details and aesthetic enjoyment.

-9-The Battle of Shushan-

Features: adaptation of genuine drama of the same name

Heat of the whole network: 720w+

The game is introduced: As a large-scale Xianxia game, The Battle of Shushan is endorsed by a star, and is authorized by the drama of the same name to restore the characters and plots in the drama. There are five occupations in the game to choose from and change, providing rich gameplay such as marriage and love, cross-service team-building and group warfare. Experience the confrontation between good and evil, and fully display your personality and style.

-10-"Fairy Dream"-

Features: immersive HD picture

Heat of the whole network: 750w+

The game is introduced: The high-definition picture of "Fairy Dream" allows players to feel the immersive Xianxia and the world of cultivating immortals. Special gameplay such as the immortal league campaign allows players to fully experience the fierce battle in the immortal world. Form an alliance with other players, participate in cross-service battles, get various fashions and special mounts, and break into the road of Xian Xia with friends.

Tips:

Choose a Xianxia mobile game that suits you and experience the magical journey of martial arts cultivation in depth. Feel the scenery of Xian Xia’s world in the game, experience the growth of the role and make like-minded friends. Sprinkle wisdom and courage, meet new challenges, constantly improve combat effectiveness, and finally shine in the Xianxia world. Dare to challenge and enjoy the pleasure of conquering Xianxia world!

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Doctors in China are in trouble: a life-and-death medical race

Doctors in China, they are the guardians of life, but under the current medical system, they are also struggling for survival. In China,Doctors are facing serious working conditions, such as long working hours, a large number of patients in charge and unsatisfactory salaries, which have aroused deep concern.. At the same time, the lives of doctors are also facing a life-and-death test under the pressure of the medical system.

In some hospitals, the workload of doctors is amazing. It has been reported that,Some doctors need to be responsible for 50 beds in a night shift cycle, while residents may have to deal with 70 or 80 patients at the same time.. This means that doctors need to work day and night, even sacrificing their rest time.

In the personal experience of an orthopedic surgeon in Jiangsu, he failed to leave the hospital for three days and two nights in a row. At the peak, he was in charge of 52 patients alone. Working tirelessly, working late into the night every day. This kind of work intensity not only makes doctors physically and mentally exhausted, but also makes them have to run around in medical races, hoping to catch up with their illness.

However, despite such a heavy workload, the salary level of some doctors is not satisfactory. A doctor shared on the post that his salary is only over 4,000 yuan, which is obviously not enough for a doctor who has been trained and struggled for many years. The imbalance between doctors’ efforts and rewards has become a worrying problem in the medical industry.

The problem of sudden death of doctors has aroused widespread concern. According to the statistics of the medical journal China Circulation Journal,In the first seven months of 2017 alone, 13 cases of sudden death of doctors were reported nationwide.. This phenomenon is more prominent in the fields of anesthesia and surgery. Shockingly,About 83% of the sudden death cases of doctors are men, with an average age of less than 40. Among them, the situation of anesthesiologists is particularly prominent, with an average age of only 32 years old.. Jesus in the medical field also died on the track of the hospital. What are the reasons behind this?

A study found that long working hours significantly increased the possibility of medical errors. Doctors are prone to fatigue and psychological stress due to long-term work, which increases the risk of patients’ treatment. In this medical race, doctors must not only cope with the busy work schedule, but also overcome fatigue and stress to ensure the safety of patients.

However, the problem is not just individual doctors. The medical system itself has problems. Some hospitals lack enough doctors or trainees to share the work, which makes doctors have to bear more work pressure. In some cases, doctors have lower professional titles and status, but they need to undertake more work. Bottlenecks and irrationalities in the medical system have overwhelmed doctors and doubled their livelihood pressure.

The voice of doctors keeps ringing, and they hope that the medical system can pay attention to and improve their working conditions. It is imperative to reform and invest in the medical system to ensure that doctors can get reasonable working conditions and rewards, while maintaining their health and quality of life. Doctors also expect more norms and systems to ensure their rights and safety.

In the medical field, doctors are the most valuable assets and guardians of life. However, their current working conditions are worrying. The heavy workload, short salary and sudden death of doctors all remind us that the medical system needs to be changed, and the hard work and contribution of doctors should be fully respected and rewarded. The life and health of doctors can not be ignored. Their race aims at saving lives, and this race needs the attention and support of the whole society. Only in this way can we ensure the health of the medical system and the safety of patients.

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"Scraping bones and healing wounds" makes medical treatment return to the original intention of "treating diseases and saving lives"

Xinhua News Agency, Beijing, August 10th. On August 10th, Xinhua Daily Telegraph published a comment entitled "Scraping bones to heal wounds" and returning medical care to the original intention of "treating diseases and saving lives".

In the past few days, the anti-corruption storm in the medical field has been widely concerned, and two sets of figures have sparked heated discussions: first, "CPC Central Commission for Discipline Inspection exposed a linear accelerator with a rebate of 16 million", and its high amount of corruption is shocking; Later, according to media statistics, at least 150 hospital presidents and secretaries have been investigated.

The common people have always hated corruption in the medical field, and increasing the crackdown has won wide support from the masses, which can be clearly seen from the reaction of netizens. Hospitals are noble places to heal the wounded and rescue the dying, but in recent years, medical corruption has become prominent, involving the purchase and sale of medicines, engineering construction, material procurement and other aspects, seriously affecting the credibility of the medical system and the rights and interests of patients. Judging from past cases, corruption in the medical field includes accepting kickbacks or bribes from medical representatives, falsely reporting expenses and conveying benefits in disguise. The field of medicine is closely related to the people. Corruption in this field will not only infringe on the rights and interests of patients, but also affect the safety and quality of medical care and the happiness of thousands of families. For example, the unhealthy trend in the circulation and use of medicine prevents good drugs with real curative effect and economy from entering the hospital, which increases the burden of patients’ medical treatment; When hospital managers or medical staff accept kickbacks or benefits, the health and well-being of patients may become victims. According to media reports, after the director of a hospital in Zhongshan City, Guangdong Province, who was involved in a case involving nearly 30 million yuan, the per capita medical cost of patients in this hospital dropped by more than 1,400 yuan.

It should be noted that corrupt elements in the medical system are a minority after all, and many medical staff with conscience and sense of justice also hate all kinds of medical corruption. For a long time, the fight against corruption in the medical field has not stopped, but cunning criminals always change their methods to try to escape the attack. With the increasing crackdown, the simple and rude bribery of sending money and goods directly has faded out of the rivers and lakes, and the "back-to-back" between some hospital leaders, medical care and enterprises has become more complicated and hidden, such as sponsoring so-called medical academic conferences, asking experts to give lectures, etc., and even taking bitcoin as the form of interest transfer. These "profiteering" chaos have affected the social reputation of the entire medical system and the normal operation of the medical industry. As the saying goes, a hospital director is corrupt, and a hundred good doctors can’t regain their trust. Therefore, the majority of medical care has high hopes for the anti-corruption storm.

The medical system is highly professional, relatively independent and closed. Corruption in the medical field may be separated from patients and even medical care by "several walls", so it is more concealed, and it is difficult to crack down, which takes a long time to make achievements. In May this year, 14 departments, including the National Health and Wellness Commission, jointly issued the Key Points of Correcting Unhealthy Practices in the Field of Medicine Purchase and Sale and Medical Services in 2023. In July, the National Health and Wellness Commission and other 10 departments jointly deployed and carried out a one-year centralized rectification of corruption in the medical field nationwide. At the end of July, the State Supervision Committee of the Central Commission for Discipline Inspection held a mobilization meeting to deploy discipline inspection and supervision organs to cooperate with the centralized rectification of corruption in the national pharmaceutical field, emphasizing "in-depth systematic governance of the pharmaceutical industry in all fields, chains and coverage". All these have released the determination of medical anti-corruption to "deep water area".

From a higher perspective, in recent years, with the deepening of the reform of the medical and health system in China, the problems of "difficult and expensive medical treatment" among the masses have been further alleviated, and the problems of "supporting doctors with medicine" in public hospitals and "controlling water in Kowloon" in medical insurance management have been continuously solved … At present, it is timely to launch an anti-corruption storm in the medical field and earnestly carry out "scraping bones and healing". It is the common expectation of the whole society to let medical care return to the initial intention of "treating diseases and saving lives" and to give the medical system a clear sky.