"Now many supermarkets and restaurants sell them, full of grapefruit fragrance. Especially after being chilled, the taste is really good. " Zhao Yu, a citizen of Hangzhou, told reporters, "In my family, this taste is almost suitable for all ages."
Glass bottle filling, bright yellow appearance, sweet, sour and refreshing taste … Since this year, a double grapefruit juice, which is the main drink of Changshan Huyou in Quzhou, has sold well in the Yangtze River Delta region and has become a "standard" for many diners. Recently, the reporter visited a number of supermarkets and restaurants in Hangzhou and found that there are more than ten kinds of related products. How did the double grapefruit juice catch fire?
There are more than ten kinds of Hang Cheng offline supermarkets and restaurants with related products.
"The big bottle is 1 kg, and the small bottle is 300 grams. The sales volume ranks among the top three in the store." Ms. Zheng, the owner of a Tonglu cuisine restaurant in Gongshu District, Hangzhou, told the reporter. In the center of the checkout counter in the store, the double grapefruit juice on the pale yellow bottle is very conspicuous.
When it comes to this double grapefruit juice, the store clerk also has an impression. At the end of 2021, dealers came to sell, "We have all tasted it, and it’s not bad. Tonglu cuisine has a heavy taste, so it can relieve boredom and spicy with this drink. But there were not many people at that time. " Xiao Wang, a clerk, said that in January this year, the store tried to order two boxes. "Until the beginning of April, it seemed to be a fire at once, and sales went up. Without our recommendation, many guests will take the initiative to call the roll. "
In a local fruit chain brand store in downtown Hangzhou, the reporter also saw the figure of double grapefruit juice, which was placed in the entrance position.
"Don’t worry about selling, friends have dinners and unit orders." Mr. Li, the person in charge of the store, introduced. The store mainly sells fresh fruit, and also sells several niche high-end fruity drinks, and the headquarters distributes goods in various stores online. One of them, a 300 ml small bottle of double grapefruit juice, was sold in stores in April this year, and one bottle was sold in 6.8 yuan.
In the fruit drink area of a large supermarket located in Fengqi Road, Hangzhou, there are four different brands of double grapefruit juice drinks on the shelves, all of which are packed in 300 ml or nearly 300 ml vials. Prices vary from 5.9 yuan to 8 yuan per bottle.
In addition, the packaging designs of these drinks are similar to some extent: transparent glass cans with embossed and hand-painted grapefruit patterns on them, and light yellow drinks with similar colors, which seem to be difficult to distinguish without careful reading. On-site sales staff said that among juice drinks, except lime juice, it belongs to double grapefruit juice. According to his observation, most consumers are young people, and the sales of several kinds of double grapefruit juice are similar. Some people buy relatively cheaper ones, while others buy more palatable ones.
Open a mobile shopping software and search for "double grapefruit juice". More than ten different brands of double grapefruit juice come into view. Changshan in Quzhou, Jining in Shandong, Deqing in Huzhou, Zhengzhou in Henan, Zhongshan in Guangdong … are all over the country.
Fresh taste and health label are welcomed by more and more young people.
In fact, the sudden popularity of double grapefruit juice is not a case. In 2021, a Xiaoqing lemon juice beverage exploded, and it was hard to find a bottle online and offline. Since then, many manufacturers have followed suit, and now there are dozens of similar products on the market. Undoubtedly, fruit juice drinks are being welcomed by more and more consumers, especially young people.
The reporter learned that most of the double grapefruit juices on the market at present are compound juice drinks of Hu pomelo and Xiang pomelo. "This double grapefruit juice is often out of stock as soon as it is put on the shelves. It is a online celebrity product of our platform." Luo Yun, deputy general manager of a network technology company, said that since the introduction of the sales platform in January this year, the demand has been in short supply. The reporter turned on his mobile phone and located the nearest store. According to the sales volume and sales statistics of the last seven days, the two specifications of "Pomelo Fragrant Valley" double grapefruit juice ranked first and second respectively in the "Best Selling List of Fruity Drinks".
According to the person in charge of the relevant company, in the first half of this year, the sales of double grapefruit juice in enterprises have exceeded 1.6 million cases, with sales of 100 million yuan, and orders have been placed by the end of this year. At present, this product has achieved global coverage in Zhejiang market, and the Yangtze River Delta market has been fully opened.
The popularity of double grapefruit juice "re-engraving" Xiaoqing lemon did not happen overnight. It is reported that the company engaged in processing around Changshan huyou many years ago, and its business has been tepid. How to make the slightly bitter grapefruit applaud and make a seat? After many investigations, the company came up with the idea of combining Japanese fragrant pomelo with Changshan huyou. Seven years ago, pomelo was introduced to Changshan. As early as 2019, the company began to develop double grapefruit juice drinks. In March 2020, a "honey-refined double grapefruit" drink came out, which was also regarded as an early version of double grapefruit juice.
"In order to get the products out of Quzhou, we started the product upgrade in 2021, including the taste, outer packaging and product name." The person in charge of the company said that in June of that year, the first batch of upgraded double grapefruit juice was rolled off the assembly line from Changshan factory.
In the person in charge’s view, the popularity of double grapefruit juice also stems from the pursuit of health care by young people now. "Now, after 90 s and 00 s, as the main force in the beverage market, we also pay more attention to health care." He said that double grapefruit juice not only has the connotation of moistening lung and keeping healthy of Hu pomelo, but also has the sweet and sour refreshing taste of Xiang pomelo. In the era of great health, refreshing taste and nutrition and health labels are enough to attract consumers.
Drive farmers to increase their income by more than 1 billion yuan by selling fresh fruit of Huyou.
Double pomelo juice, which mainly focuses on Changshan Huyou, is a well-known local citrus variety in Changshan and Quzhou. It is a natural hybrid of lime and pomelo. It has been planted for more than 600 years and has the functions of clearing away heat and toxic materials, resolving phlegm and promoting digestion. However, for a long time, Hu pomelo is difficult to attract young people’s love because of its slightly bitter taste. It can be seen almost everywhere in Changshan, but its price is average.
The popularity of double grapefruit juice, at first glance, is a simple addition-mixing Changshan huyou and Japanese fragrant pomelo to make a mixed-taste drink, which is actually a brand-new way of playing. Now, the planting area of the company’s fragrant pomelo has expanded to more than 10,000 mu, plus the original 100,000 mu of pomelo in Changshan County. This "double pomelo combination" transformation has reconstructed the original fruit industry pattern in Changshan.
Up to now, Changshan county has 64 leading agricultural enterprises at or above the county level, including 2 at the national level. The county’s huyou planting area is 105,000 mu, and the fresh fruit output is 140,000 tons; The original medicinal material of Quzhi Fructus Aurantii has an annual output of 6,000 tons, with a total output value of 2 billion yuan.
The popularity of double grapefruit juice has also driven the sales of fresh fruit of huyou. "This year’s fruit is good, and it will be picked in another month." Recently, Kong Zhiyou, the head of a farm in Qingshi Town, Changshan County, is in a good mood. A production enterprise in Changshan County has just signed a purchase order with him for 300 tons of fresh fruit, only to be picked by huyou. "Double grapefruit juice is selling well, and the demand for huyou is even greater, which is more than 100 tons more than last year."
"The rise of deep processing and the extension of industrial chain can not only bring direct benefits to enterprises, but also promote the steady increase of the purchase price of huyou, drive villagers to increase their income and solve the employment problem." The relevant person in charge of Changshan County Agriculture and Rural Affairs Bureau said. In recent years, Changshan has focused on the development of the whole industrial chain of "two pomelos and one tea" and continuously researched and developed deep-processed products of huyou, and has developed more than 70 kinds of products in eight series of "drinking, eating, health, beauty, medicine, fragrance, seasoning and tea", which directly drives farmers to increase their income by more than 1 billion yuan. Driven by leading enterprises in the production and processing of Hu pomelo, the total output value of double pomelo industry in Changshan County is expected to reach 3 billion yuan this year.
