Last year’s fashion circle can be said to be dominated by various styles of core going to core, but this year, fashion began to return to the classics, and Quiet Luxury, a minimalist and expensive style, began to quietly become popular in the trend of dazzling flowers. Swipe left and right to see more From left to right: THE ROW RESORT 2024 BOTTEGA VENETA SUMMER 2023 HERMES FALL 2023 READY-TO-WEAR This is especially true on the show floor. Brands such as THE ROW and BV, which are in the limelight, basically take this route: it is difficult to find an obvious logo from each item just by looking at their show floor maps. The overall tone is low-key, paying attention to fabrics and texture, but it is durable and brings a sense of luxury. CHRISTIAN DIOR FALL 2023 COUTURE In the latest DIOR high-order show, Quiet Luxury can also be seen throughout it. The classic version, neat tailoring and simple colors constitute the feminine characteristics of freedom. Kendall Jenner, who has moved closer to the quiet luxury style in the past two years, has gained a wave of praise. Compared with the previous sexy style and spice girl style, her style can better set off her elegant atmosphere. ins：_kendallljennerr_ A solid color dress with a pair of minimalist high heels and a bag that can’t see the logo (but it can be seen to be expensive) keeps an unobtrusive beauty. When it comes to the Quiet Luxury of Quiet Luxury, I have to mention the show picture of THE ROW. What falls on the skin is only black tones, unique three-dimensional tailoring, and no unnecessary decoration, which is in line with many wearing scenes in daily life. We often say that You are what you wear, which conveys a feminine style that pays attention to the quality of life. Liu Wen also knows how to wear it quietly and luxuriously, without ups and downs of shapes and colors, and releases elegant energy in a restrained and low-key way. There are still some subtle differences between the quiet luxury style and the old money style that was popular before. At the same time, there is a certain degree of fashion, which is more suitable for daily wear and certainly more suitable for ordinary people to learn from. Zhou Yutong, dressed in a black tone, is also "quiet" enough. The fabric of the skirt and the satin boots reveal excellent details. With her long black hair and elegant makeup, it is expensive in capital letters! For quiet luxury style, properly cut silhouette and fabric texture are very important. For materials like satin that have a good drape but are not easy to take care of, remember to iron them in advance and handle the details well before they look "luxurious". Like Song Jia, she is also wearing total black. From clothing to accessories bags, she is classic and capable. The fitted tailoring and drape-filled fabrics are also stretched when magnified, adding a lot of great beauty atmosphere to her. Vest skirt, with a simple shape, can also wear this style. The skirt hanging to the feet brings a relaxed temperament, and the fabric and pattern can support the "bones" of the single item, and the requirements for the figure are not too high. Decorate with some simple and low-key accessories, and the whole is more chill. Suit vest can also be classified as a quiet and luxurious item, which is different from other vest items. Its lines are neat and capable, and it can just set off the charm of shoulders, necks and arms, making the shape look more rational. The circle of fashion has finally turned to such a style worthy of repeated tasting, which is in line with the fashionable atmosphere that pays attention to comfort and relaxation today. Although the "luxury" of quiet luxury sounds a little out of reach, you can answer this fashionable question correctly by spending some time to master the layout, texture and color! * Image source: official account of the star and his studio/network /ins
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The fashion circle has just begun to become popular with quiet luxury？ Ken bean and Liu Wen have already worn them!
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Dressing in different seasons？ No, it has rules! You may not know the essence of four ＂fashion wear＂
Text: Lowe
Hi, I’m Lowe. Let’s continue our fashion trip, and we’ll never get lost when we become beautiful.▼
What are the rules for wearing in the early autumn season? Today is its fashion show.
I feel more and more,Women dressOur behavior is a process of self-growth and redemption. The innate love of beauty has long been engraved on the mind of the creator.
Be beautiful, beautiful, in full bloom, rich, showy and different … engraved in this fickle, sensitive and jealous female soul.
In fact,be attentive to one’s personal appearanceIt is the nature of all life. If nothing else, it is worth working hard to prove that you have been here at least for the sake of this hearty energy when you are in full bloom. …
The spirituality and wisdom of human beings are not only for the vanity and glitz on this surface, but also for the sake ofHow to use beautyLive your true self; How to release the fragrance of the soul through this shell.
A fashion expert who knows this way can truly understand the true meaning of fashion dressing. It has nothing to do with looks and figure, and it has little to do with temperament. This is from the heart.Grow upwardWeather determines how far your fashion path can go. …
Learn to precipitate, grow hard, slowly polish your temperament, shake hands with the years, reconcile with unhappiness, and live comfortably … What regrets do you have at this point in your life?
Hehe, after some regrets, let’s start today’s fashion sharing quickly. This topic is related to changing seasons in early autumn, and it is also a special event carefully prepared by Lowe.
It is: what are the fashion rules when the seasons alternate? How to seamlessly connect summer vacation and early autumn through dressing? Lowe broke it down into four main points:Shirts, overskirt, color matching, shoes and bags..
Learn to put on a shirt, and you will get this season’s fashion. I agree with this wise saying too much. For women, shirts are known as the number one killer of temperament, and they have to pass its test before they can pass the test.
In the early autumn, when the seasons change, you can enter and retreat.shirtNaturally, it responded and became the first item to be connected.
① Basic color
White shirt, the first shirt. The fashionable way to unlock it is only one secret:Avoid the rules and regulations. Otherwise, it is suspected that it is easy to wear overalls.
For example, neutral lapels and regular tailoring are not fashionable at all. And after fashion improvement,white shirts, dignified atmosphere, exudes elegant French lazy fan, elegant and charming.
Contrary to white,Black shirtIts self-cultivation and delicate texture have won it a lot of applause. Concise and capable, neat and stylish, it is all powerful.
In order to break the boredom, it is timely not to dress properly. For example, deliberately revealing the collarbone neckline, handsomely rolling up sleeves and pulling the collar back … the more casual and charming.
assort or arrange in pairs or groupsKhaki skirtElegance and strength of character, showing calm and calm.
Beige shirtOnly the color tone is the most love-hate relationship. Conflict with yellow skin was once unpleasant. If you pay attention to it, you must start with the fabric to reconcile this shortcoming.
For example, it is light and transparent, or it has a delicate luster, which makes up for the simplicity of beige and upgrades the texture. Paired with beige trousers, the high-grade feeling of the same color is coming.
By the way, this pairSnakeskin patternPointed high heels, the finishing touch is a must.
What’s the difference between gray and black? Ambiguous ambiguousNeutral attitudeIs the watershed. No longer calm and unrestrained, the abrupt line of measure calls for it.
When the seasons change, the light and thin silk fabrics can serve several purposes, one is to dissolve the gray neutrality, the other is to cater to the coolness. With gray trousers, the beautiful woman Fan Li is in front of her eyes.
main points: the lightness and femininity of shoes and bags are the core, which many people will ignore.
② Personality style
Want to be fashionable, in fact, it is very simple and outstanding.individualityJust do it. Among them, the source of personality is mostly related to design. Like the elements of tooling style in a shirt, it is definitely a cool scenery.
Just add a few pockets, let the shirt make it rain and make up for the lack of temperament. Of course, the color must be elegant, in order to combine sweet and cool to create a watertight.
Obviously,Beige shirtI prefer to associate with my personality, and I have style in casual clothes.
Work clothes wind shirt, playing isVarietyandindividuality. Single wear is king, overlapping wear is king, and fashion is full of weight. Like medium and long styles, and even long styles, the versatile effect is amazing.
A beige long shirt with a brown pleated skirt creates a light and deep elegance of the same color. Strong handsome personality adds a lot of color to beige. The four elements of clothing, if you want to play well, you are naturally a master.
High-grade ash is never a hollow reputation. Combined with the tooling style, it is handsome and imposing. Such a shirt, with overskirt elegance, with pants spilled, all kinds.mix and matchStyle is coming.
I’m sorry, the breasts are too full for this kind of shirt. You have to be skinny to dress in style.
In the Japanese styleLong shirt, it is everywhere. Loose, comfortable, and full of comfort. To play with its fashion, you need creative personality and surprise.
Wear it together like a skirt and trousers, and it is the best.
From summer to autumn, from hot to cool, the skirt length is a trend chart to meet multiple needs. As a seasonal connection, let’s have a long skirt. Below the knee and above the ankle, it is all over the world.
Fabrics can be light and thin, and styles can be fancy, butskirt lengthDo not hesitate, confirming the subtle knot of seasonal changes.
Minimalist black and white, how to show luxury? A pendulumA full skirtThe best interpretation. The hidden magnificence and dignity are all in the small details of the design.
On top of the plain face, a large number of feeling bows that can not be ignored are a paper declaration, making a low-key show. The long necklace deliberately embellished is also to set off this momentum.
The only failure is this pair of wedge-heeled sandals, which is full of regret.
The skirt with thin pleats and lace attachment seems to have never ended. No matter in any form, you can write romantic femininity. Of course, those who refuse itdark and old-fashionedandcheap, has always been a top priority.
Rough fabrics, or deliberately revealing curves, are taboos.
richshineThe textured skirt will usher in a brilliant fashion stage. See exquisiteness in simplicity, and stress in roughness. Anyway, please don’t ignore it.
Avoid the old-fashioned design, and use more flexible irregular curves to play its elegant attributes. In fashion dressing, knowReverse thinking, will win more advanced.
wrap-around skirtThe fashion of walking around is especially suitable for people with big breasts, thin waist and thick thighs. The freely adjustable laces and sides show the hot amorous feelings and femininity with agility and liveliness.
This set of matching, the hem is too long, and it is a little slow. However, the color matching between orange and brown is worth learning.
Changing seasons is a great test of color matching. On the one hand, it is in full swing, and on the other hand, it is irrepressible. What color scheme should be used to connect it perfectly?
Black, white and riceThese three colors are the best at this time.
There are generally two color matching techniques:
① Homochromatic system
Any color matching, the same color system is the first to bear the brunt. Only by mastering their color matching skills can the color matching power be improved day by day.
be likebeigeThe focus is:Tone depth+personality style. The depth difference between the upper and lower clothes breaks the single beige color in one fell swoop and gains rich visual sense; The personality style is beige endorsement and becomes a fashion label.
The personality style here can be neutral, refined, atmospheric … informal.
And what about black on the same color? The key points are:Curved feeling. Yes, it is the expression of feminine elements. Whether the lines are good or the fabrics are good, they should be soft and graceful in order to resolve the calmness of black.
In addition,Cool feelingIt is also another label that makes black fashionable. The darker the cooler, the cooler the fashion.
The key points of the white tone-on-tone system are:Differentiation+texture. Dressed in white, it tests the details very much. It is neat and clean, refreshing and clear, and it is valuable in spring, summer and autumn.
White shirt and beige jeans, a pure cotton and a textured denim cotton; One is white and the other is turbid; One is cold, the other is warm, and the contrast is clear.
The casual taste of Tote’s big bag emphasizes the style and makes up for the sense of existence.
② mix and match
The mix of black, white and rice is obviously more interesting. Black atmosphere, white refreshing, beige elegance, withArea, itemIt changes the atmosphere and affects the overall style.
A black coat with beige trousers can also be called khaki pants, which is classic and intriguing and quite interesting in early autumn. The white shoes at the foot are just like refreshing drinks, echoing the changing atmosphere.
I have to say, this oneLeopard bagThe embellishment, out of the fashion limelight.
Beige khaki frock coat, the darling of autumn. With white wide-leg pants, it hits it off with the crisp autumn air. Black shoes and leopard-print scarves are a little bit black, which regulates the balance of light and heavy, and also increases the meaning of washing and practicing.
Neutral and handsome items are elegantly worn, notbeigeIt belongs to none other than.
White coat and black trousers, seemingly ordinary collocation, but there areRed and brown matchThe stunning brightening. Accessories such as shoes and bags, red and brown can be divided into one, which is elegant and never goes wrong.
Beige T-shirt+white long skirt, telling the gentleness. Appear thin and harmoniousblackThe most appropriate. Fold it with a black sweater, add a pair of black neutral leather shoes, and mix it sweet and cool.
If you want to be exquisite, change it into black rice color matching high heels, which are exquisite and feminine.
A long brown dress, blended with white and black shoes and jewelry, is instantly obtained.three-colourDingli fashion blessing. Elegant and independent, subtle and romantic, the most important thing is that it is gentle and has inner character.
The role of black and white in a set of collocation is like the backbone, especially for weak colors, comparable to the backbone.
Black background and white spots,Polka dot skirtThe glamorous debut, the effective color matching assistant is of course white and beige. Choose a large white top to render a refreshing feeling, and use beige shoes to reconcile elegance, killing three birds with one stone.
Any beige coat or overcoat, with white on the top and black on the bottom, has been tried and tested. Fixed three-color collocation formula, skillfully using their respective advantages and disadvantages to complete, it is worthy of beingColor matching template.
The beige area is the first, and the sense of elegance is naturally the strongest. Black, white and so on.
A suit of black, a small area of white and beige embellishment, but also elegant. Refreshing, playful, elegant and energetic may be the antidote to black and charming fashion.
Embarrassed to change seasons, the fashion connection of shoes and bags is unique. Many out-of-season mashups and fashions have been created, and they have contributed a lot. Make good use of the relationship between them, and unique fashions will emerge.
Lowe refined two formulas:
① Sandals+autumn bag
What is autumn bag? Even bags that look heavy and heavy count. It is inversely proportional to the lightness and smallness in summer. Choose sandals+autumn bags, one heavy and one light; One summer and one autumn is the most appropriate.
As shown below, the lightness of summer matches her well, and the calmness of autumn matches her well.Sandals and autumn bagsThe injected season is harmonious and echoes the atmosphere, just right.
When relaxing, the comfort of sandals and slippers and the weight of plaid bags are presented.Contrast contrastAesthetic feeling. Among them, although the bag has a great sense of quantity, it is light in color, feminine and well-measured.
② Single shoes+summer bag
Pointed shoes go into battle, which means the arrival of autumn. Choose cute little bags in summer to catch subtle seasonal changes. Blue and gray, exquisite and lovely, can yet be regarded as a set of exquisite combinations.
fashionblue-green/cyanBright, saving the strong autumn, jumping vitality, very beautiful.
Well, the four fashion rules of early autumn have been shared, and I hope it will inspire you a little!
Please continue to pay attention to Lowe, see you tomorrow!
I’m Lowe. I take image management as my homework all my life, and greet the blooming of every day in my life with a beautiful image and a beautiful mood.
I don’t just share what I wear, but I hope I can help you build your own internal aesthetic system and spiritual nourishment system, so that you can be beautiful for a long time!
If you are confused, you can write privately, and welcome to leave a message to discuss. On the road to beauty, we will grow together and be strong together!
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Anti-epidemic campaign can not be less reasonable exercise to improve immunity
Source: People’s Network
Video loading …
The pathogenicity of Omicron virus decreased, but it spread quickly and was highly contagious. The temperature in winter is low, and there is epidemic risk. Chen Guanjing, a sports health manager at the Health Management Center of Sichuan Academy of Medical Sciences and Sichuan Provincial People’s Hospital, said in an interview with People’s Daily that in the face of the high risk of respiratory diseases infection in winter, it is necessary to do a good job in health protection, but also to strengthen exercise and keep fit.
Chen Guanjing introduced that exercise is an effective means to improve immunity. Only by persisting in exercise and maintaining a healthy lifestyle can we build the strongest defense line to protect health.
"Moderate and regular moderate-intensity aerobic exercise can enhance immune function and improve disease resistance, such as walking, dancing and cycling for 30 minutes five times a week. However, excessive strenuous exercise inhibits immunity and makes it easier for the virus to invade the human body. People who don’t have exercise habits at ordinary times can’t take surprise exercise in order to improve their immunity quickly, which is counterproductive. It is recommended to improve physical fitness step by step, enhance physical fitness and activate immunity. " Chen Guanjing said.
The scientific movement is particular. "Don’t exercise on an empty stomach, don’t breathe with your mouth, and don’t exercise in poor physical condition and bad weather." Chen Guanjing suggested that warm-up should be done well before exercise, and it is advisable to have a slight fever. The amount of exercise should not be too large, the exercise time should not be too long, and the overall exercise time should generally not exceed 60 minutes. Special attention should be paid to protecting achilles tendon and knee joint during exercise. Don’t stop immediately after exercise, you should continue to organize your activities for about 10 minutes, and dry your wet sweat in time to avoid catching cold. At the same time, pay attention to replenish water and fresh fruits and vegetables after exercise.
Chen Guanjing also recommended three home exercises to everyone. Let’s exercise together! (Video production: Intern Liu Xindi)
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Why do we like the fashions of the 1980s and 1990s？ You will understand after reading these contrast pictures.
Recently, I often see some photos of the 1980s and 1990s on the online platform, and most of the comments below are praise and love. Open my parents’ closet and maybe I can get a glimpse of the past. If we have to ask why we like the fashion of that era, maybe the classic is enduring is the best answer.
In my opinion, although that era was not as progressive as it is now, from an aesthetic point of view, their expression of fashion is no worse than it is now. After seeing the dazzling clothes now, I seem to prefer the previous items. After all, the clothes at that time were more than design, but now the clothes are more than brains and grandstanding.
Let’s use some comparison charts to see the difference between the fashion after removing the filter and the current fashion.
Wear appreciation in the 1980s and 1990s
Of course, before comparing, we can appreciate the previous fashion styles. If you want to use a word to describe the style of that era, I think it is changeable. What the women in the photos reveal from their clothes is elegance, relaxation, classicality and free and easy …
The 1980s and 1990s were the golden age of fashion, with Hong Kong style, American street style, French elegant style and so on, and the styles of different countries also learned from each other. In China, the most representative traditional dress is cheongsam, whether it is Shanghai-style cheongsam or Beijing-style cheongsam, the buckle on the neckline and the exquisite embroidery on the clothes all reflect the exquisite and slim version, which outlines the charming figure of a woman, elegant and full of charm.
In addition, it also set off a retro trend, represented by the Hong Kong style. The dark color with high saturation is mainly wine red, black and white, dark green and sapphire blue. The style can be hip skirt, polka-dot skirt, suit, etc., with thick hair and gorgeous makeup, which is capable and very amorous. After all,The essence of Hong Kong style lies in the sense of strength. No matter how weak a woman looks, she will also feel full of vitality.
It is also a retro style, wearing a bright pearl necklace, wearing slim bell-bottoms and leather shoes.Base color and silhouette jacketExpressed the urban modern girl style, simple and generous on the whole.
Put on sweaters and cold hats, and American street style can be seen everywhere. What’s even more unexpected is that we now think that the inappropriate spice girl style was also fashionable at that time. A blouse with hot pants and a suspender with a short skirt should never forget a pair of sandals with heels to fully reveal their free and easy temperament.
Second, the advanced products and the invisible fashion
After reading some of the past wear in the above picture, and then comparing the fashionable new styles in the current big brands, it can be said that,In the past, fashion was high-quality, simple and generous, but now fashion is hard to see, such as sweet girl, pure desire for wind and so on.
I don’t know if you have noticed this. Every time we buy clothes, most of us are at a loss. Whether online or offline, although there are many styles, they are also exaggerated and dazzling. Most styles, like modern models, are biased towards fast food, which is difficult to become classics and will not be liked for a long time.
Surprisingly, the fashions of the 1980s and 1990s will never be bored. They add a classical charm to the precipitation of the years, such as jeans and shirts. The combination of the two is also fashionable now.Opening two buttons on the neckline, tying a silk scarf or putting on a knitted shawl as it is now are all details.
From the point of view of single products, modern and fashionable fairy skirts may only be worn when traveling, not everyday.And the material is mostly inferior polyester, which is also a small white skirt, so the simple skirt with suspenders is more versatile.
The same is true in design,Bubble sleeves are actually not suitable for women with big skeletons.As a whole, it is also exaggerated. Therefore, in the past, the skirt with a shoulder line was not decorated with too many exaggerated elements, but it looked textured and modified the figure.
Even many big brands have come up with many incomprehensible styles, such as a pair of shoes that can be found in the trash can, but the price of such shoes is very high. No wonder some people say that fashion does not deceive ordinary people.
Fashion, in addition to the collocation between single items and single items, dressing skills can not be ignored. Their clothes are not too complicated and hard, but they are incredibly fashionable.For example, you don’t have to think about matching when you wear it in sets, and the single items are solid colors with large color blocks.There are few embellishments of fashion elements, and then the hair is made into micro-curls, and there is also a casual high-end.
Color is our first impression of clothes, and it also needs a little skill, otherwise it will appear messy, especially in contrast color matching. Simple items in the 1980s and 1990s are more fashionable with contrasting colors. Like shirts and jeans, the key to color contrast lies in the matching and overlapping.It will be cleaner and more generous if the colorful lining only appears once.
Third, the difference between "clothes wear people" and "people dress"
In fact, the fashions of the 1980s and 1990s are still so charming, which is related to clothes and people.
From the model, most of the online stores are the same red faces.Sharp chin, big eyes, small V-face, etc. lead them to lose the word "personality" in the way clothes are presented. There is also a deformed white and thin aesthetic, and we gradually can’t see the real effect of a dress on ordinary people., this is probably the clothes wear people.
On the contrary, the beauty of the past is recognizable. Their vivid demeanor and rich expressions give a dress a real meaning, which reflects people’s dressing.
Why is there such a difference? From the clothing itself, it is said that clothes were tailored in those days, and clothes were mainly in line with body shape, and the style of clothes was also in line with people, so it would not be too abrupt. Now the pace of life is relatively fast, as long as the size is right,Sometimes, it is easy to gain weight by pursuing a bigger size.
In addition, we can all see the beauty of discernment in the stars. There are peerless beauties who are discerning and can dress, such as Brigitte Lin and Barbara Yung, at home, and there are stars who live fully abroad, such as Yamaguchi Momoe, who not only have full discernment in appearance, but also pursue nature and exquisiteness in aesthetics.
They are still dazzling without a beauty filter, but now the star wear and makeup are a fixed template. Think of kiku, it is retro harbor style, think of Jing Tian, it is rich and beautiful, beauty is beautiful, but it lacks stunning.
Write to the end: fashion is a cycle, but it is not static, and that critical eye is what we should cultivate. QY
# Autumn Life Punch Season # # Headline Creation Challenge #
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Exercise can really fight cancer! It is found that there are four kinds of sports with the highest cost performance, which are not swimming.
This is a very popular joke recently, but it is also true. Many studies have proved that exercise can enhance immunity, but no one does it. In fact, exercise has many benefits besides enhancing immunity.
David Niemann, an American scientist, discovered in his research more than 30 years ago that exercise can stimulate a powerful anti-inflammatory reaction in the human body, which is part of the body’s self-healing process.
He also said that long-term strenuous exercise will lead to overload and damage immunity.But regular, moderate-intensity exercise helps to resist many chronic diseases.(such as diabetes, cardiovascular diseases, dementia, various tumors and depression).
In 2020, through a large-scale study of 750,000 people, Harvard University and NIH team found that exercising for one hour every day can effectively reduce the risk of seven kinds of cancers.
In September 2021, a study on the relationship between exercise and cancer was also published in Medicine & Science in Sports & Exercise.
The researchers invited 10 patients with prostate cancer for a 12-week exercise intervention, and the patients accumulated about 300 minutes of exercise every week.
Through data comparison, it is found that the anti-cancer effect of myocytokines in patients is awakened after exercise.This ability can significantly reduce the growth of cancer cells.And through long-term exercise, you can create an environment for inhibiting cancer in your body.
In February 2022, epidemiological evidence released by the National Cancer Institute and the World Cancer Research Foundation also showed that regular physical activity at a reasonable level could reduce the relative risk of colon cancer by 12% to 28%. [2]
After colon cancer is diagnosed, moderate physical activity can reduce cancer-specific mortality and the risk of recurrence.
It can be seen that exercise does have a positive effect on cancer prevention.
But the question comes again. What exercise should we do to be effective?
In November 2022, a new study in the American journal Cancer Research found that high-intensity aerobic exercise can increase the glucose consumption of internal organs, thus reducing the energy supply of tumors and reducing the risk of cancer metastasis.
The monitoring results of nearly 3000 healthy volunteers for about 20 years show that compared with those who do not participate in physical exercise,People who regularly do high-intensity aerobic exercise have a 72% lower probability of cancer metastasis.[1]
Therefore, in normal times, we can do this kind of exercise more. The following nine uncles have screened several models.The most cost-effective high-intensity aerobic exercise, everyone can collect it.
As for how long exercise is appropriate?
China’s National Fitness Guide suggests that,Exercise for 30~60 minutes every day and 3~7 days every week.You can arrange it according to your own conditions.
Don’t forget, cancer itself is a question of probability.
The occurrence of cancer is not caused by a single factor, but by a combination of many factors, including genetics, eating habits, living environment and so on. In other words, don’t think that you can prevent cancer simply by exercising.If you want to reduce the probability of cancer, you need to guard against it from many aspects.
In addition, if you don’t know enough about sports, you will easily fall into misunderstanding, not only failing to get effective exercise, but also causing sports injuries.
One-time high-intensity, high-consumption exercise will make the body difficult to adapt, resulting in a feeling of soreness, tendon and muscle strain, and even the possibility of sudden death.
Many people don’t like boring mechanical exercise, but only like running or aerobics. However, it should be noted that exercise should be balanced and diverse, and the body cannot develop in a balanced way only by choosing one exercise mode.
Aerobic, strength and stretching should be taken into account during exercise, such as stretching first, running for 10 minutes, then exercising with equipment for half an hour, and finally stretching.
Some people think that fasting exercise can consume oxygen at high speed and achieve the purpose of burning fat at high speed. However, when the blood sugar is low on an empty stomach, it is easy to have symptoms such as dizziness and general weakness during exercise.
Moreover, when exercising on an empty stomach, the speed of muscle consumption is faster than that of fat consumption. For a long time, it will also lead to a rapid decline in human muscle content, thus reducing the speed of basic metabolism of the body and making it easier to rebound.
If you want cancer to stay away from yourself, it is a good way to keep exercising, but you should also find the right exercise and scientific exercise. On a whim, it is difficult to persist in sports, nor can it achieve the purpose of improving physical fitness, let alone reducing the incidence of diseases.
References:
[1]Danna Sheinboim ; Shivang Parikh ; Paulee Manich，An Exercise-Induced Metabolic Shield in Distant Organs Blocks Cancer Progression and Metastatic Dissemination，Cancer Res (2022) 82 (22)： 4164–4178.
[2]Samuel T. Orange， Alastair R. Jordan， Adam Odell， ， Acute aerobic exercise-conditioned serum reduces colon cancer cell proliferation in vitro through interleukin-6-induced regulation of DNA damage.25 February 2022
[3]Kim J S ， Wilson R L ， Taaffe D R ， et al. Myokine Expression and Tumor-Suppressive Effect of Serum after 12 wk of Exercise in Prostate Cancer Patients on ADT[J]. Medicine & Science in Sports & Exercise， 2022， 54.
[4]1.Matthews CE， Moore SC， Arem H， Cook MB， Trabert B， Hakansson N， Larsson SC， Wolk A， Gapstur SM， Lynch BM et al： Amount and Intensity of Leisure-Time Physical Activity and Lower Cancer Risk. J Clin Oncol 2020， 38(7)：686-697.
[5]Chekroud S R ， Ralitza G ， Zheutlin A B ， et al. Association between physical exercise and mental health in 1·2 million individuals in the USA between 2011 and 2015： a cross-sectional study[J]. Lancet Psychiatry， 2018
[6] It is said that exercise can prevent cancer. Why do some people who insist on exercise also suffer from cancer? China Women’s Daily .2022-02-16
[7] Xia Qixin. Common sports misunderstandings, don’t be fooled [J]. Public Health, 2019 (8): 3.
[8] Li Dongze, Li Fanghui, Liu Yi, et al. Interpretation of the World Health Organization’s Guide to Exercise and Sedentary Behavior in 2020 [J]. China Clinical Journal of Cardiothoracic Surgery, 2021,28 (4): 8. Editorial Committee, Immunity is the best doctor, Chongqing Publishing House [M], 2020.03, p. 97.
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Tell Dong Lu that campus football has spent tens of billions of dollars without effect, and the assessment mechanism.
Dong Lu bombarded the Football Association and campus football because the Ministry of Education invested tens of billions of dollars to build a football field. However, what fans can remember is only the pictures of children holding football in their hands and doing football exercises. Then, why is the money spent, and our campus football is far from that of Japan?
There are two reasons for this. The first one is that parents don’t support it. Why do I let my children play football? Revitalize China Football? Sorry, parents don’t have this obligation. Therefore, the football fields in most schools are empty and only used by football teams organized by schools. Can’t solve the problem of why parents should support their children to play football. No matter how much money the Ministry of Education spends, it can’t promote the development of campus football.
The second reason is the assessment mechanism. The Ministry of Education has spent money, and it is necessary to see the effect. However, if parents don’t support it, the school should find ways to make achievements, let children do football exercises with football, which is safe and there are many children participating in activities, so football exercises have become the first choice of the school. From the school’s point of view, I have met all the assessment standards recommended by the Ministry of Education. What’s wrong with me?
To sum up, the core of promoting campus football is to solve the following core problem, why parents support their children to play football. Just like a fan I met who often swore at the Football Association, he said that the Football Association did not act, the players did not work hard, and the club only saw the immediate interests. However, his children have to go to college, so all the hopes of China’s football are on other people’s children.
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(Cross-Strait Relations) Youth Baseball Field has a strong cross-strait feeling
Xinhua News Agency, Shenzhen, November 12 th: The Youth Baseball Field has a strong cross-strait sentiment-the finals of the student baseball league on both sides of the Taiwan Strait are brilliant
Xinhua News Agency reporter Bai Yu Liang Xizhi
Shenzhen Zhongshan Park Baseball Stadium, on the first day of the fourth cross-strait student baseball league finals, Shih Hsin University played against south university of science and technology of china. Huang Chengyi, the catcher of Shixin University baseball team, hit a home run at a speed of 131 kilometers per hour. He immediately threw away the bat, cheered and ran to the first base, and touched the second and third bases, easily running to the home plate and winning a point.
"OK, gas, water (Minnan: come on, great)!" Every time they scored, the players shouted slogans to cheer for their teammates and even rushed into the stadium to celebrate.
The 4th Cross-Strait Student Baseball League Finals kicked off on November 11th, and the tournament lasted for 8 days. There are four groups in this competition: University Group, U18 Group, U15 Group and U12 Group, with 32 teams from both sides of the Taiwan Strait participating. Among them, there are 20 teams from mainland China and 12 teams from Taiwan Province, and 80 games are held in 8 days, which makes baseball fans enjoy themselves.
Huang Chengyi has been playing baseball since the second grade of primary school, and this year is the first time to participate in the cross-strait student baseball league. He greeted the players from south university of science and technology of china with boxing during the break, and took the time to communicate on the base bag. "I really enjoy competing with my peers in the mainland. In addition to serious competitions these days, I want to walk and see more with my seniors and teammates in Shenzhen and find different scenery from different perspectives." Huang Wei said.
Although a game was covered with red mud, the players’ faces were filled with smiles. "I am very happy to compete with the young people in Taiwan Province. We will play our style, play our momentum and try our best." Zhang Saichen, a sophomore majoring in mechanical engineering in south university of science and technology of china, said.
"It rained this morning, but now there is no water on the court. When the rain stops, the game can start immediately. This stadium is really up to standard, and it is maintained by the professional team of the Asian Games venues. You can feel the care of running the competition everywhere. " Cai Zongxian, coach of Taiwan Province Zhongyuan University baseball team, told reporters.
This is the fourth consecutive time that Cai Zongxian has taken the baseball team of Zhongyuan University to the mainland. "These years have seen the improvement of the strength of the mainland university baseball team. And we promote training by competition and keep the rhythm of competition, which also plays an important role in improving the ability of the school team. Although many of the players I have brought have graduated, they have become good friends with mainland students and are still in contact. " Cai Zongxian said.
Liu Tingkuan, the outfielder of the baseball team of China Culture University, is a sophomore majoring in journalism. He talked with his classmates in Dalian University on the bus. "I’m curious about what classes they take and what they usually like to do. We can enhance mutual interaction through the exchange of baseball skills and hobbies. " Liu Tingkuan said.
For this competition, Xu Yong, CEO of the Cross-Strait Baseball Exchange and Cooperation Committee, is full of expectations. He said: "The Fourth Cross-Strait Student Baseball League Finals is of great significance for students from both sides of the Taiwan Strait to get acquainted and build a better platform for students from both sides of the Taiwan Strait. I hope they will become good friends, partners and brothers through this competition."
A total of 840 players participated in this year’s finals. For the first time, exchange activities and competitions were interspersed, and the time for communication outside the competition was greatly increased. Players from universities, primary and secondary schools on both sides of the strait exchange skills, make friends, appreciate the pulse of development, enhance emotional harmony, and promote "a family on both sides of the strait" through baseball exchanges. (End)
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About children’s education
Attach great importance to children’s schooling. Education is the cornerstone of a country’s and society’s development, and it is also the key link for children’s growth. We should pay attention to the following aspects when children go to school.
First, compulsory education: China implements nine-year compulsory education, which is a basic educational right and human right. Every child should have equal opportunities to receive education and enjoy high-quality educational resources. The government should increase investment in compulsory education to ensure the balanced development of school facilities, teaching materials and teachers.
Second, quality education: education is not only imparting knowledge, but more importantly, cultivating students’ comprehensive quality. Schools should pay attention to cultivating students’ critical thinking ability, innovation ability and teamwork ability. Parents should also give their children enough care and support to guide them to face the pressure of learning and growth correctly.
Fairness and justice: the distribution of educational resources should be fair and just, and children should have equal opportunities to receive education regardless of their background and family conditions. In the process of enrollment and schooling, supervision should be strengthened to avoid unfair phenomena. The government should increase investment in education in underdeveloped areas and poor families to solve the education gap.
Fourth, comprehensive evaluation: the evaluation of students by schools should be more comprehensive, not only focusing on scores, but also on students’ actual ability and potential. The evaluation system should be more scientific and fair, encourage students’ diversified development, and cultivate their innovative thinking and practical ability.
In short, children’s schooling is an important issue related to future development. We should work together to provide children with a good educational environment and conditions, and train them to become socialist builders and successors with morality, culture, discipline and innovative spirit.
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The beauty brand PK may be behind the contest of big data.
Recently, Amazon in the United States and Saks Off 5th, a discount department store retailer under Hudson’s Bay Group in Canada, have successively launched their own beauty products. At the same time, Glossier, an American niche makeup brand, also completed the D round of financing of $100 million. In the beauty industry, popular brands and niche brands have their own ways, but they are ever-changing and inseparable from their ancestors-relying on data support.
Last week, Amazon officially announced the launch of its first self-owned skin care brand, Belei, including 12 kinds of products such as moisturizing cream, eye cream, spot-lightening essence and cleansing wipes, with prices ranging from $9 to $40. At present, four products, such as moisturizing cream and cleansing wipes, are sold online on Amazon China official website.
The evaluation given by foreign netizens who first experienced Belei is "not bad". At present, some domestic fashion and beauty bloggers in Weibo also provide their experience: they feel that the whole line of things is more suitable for normal skin and dry skin. As for the packaging and price, netizens think that the packaging is "very summer" and the price is moderate and acceptable.
Image source/beauty intelligence bureau official micro-screenshot
At the same time, Canada’s Saks Off 5th also officially launched the first self-owned beauty brand Fifth City. There are more than 35 products in this series, covering products such as face, eyes and lips, and the price is between 4.99 and 60 dollars. It is reported that Fifth City will launch hairdressing and skin care products in the future.
Image source /Saks Off 5th official website screenshot
Almost at the same time as Belei went online, American niche beauty brand Glossier also announced the completion of the D round of financing, amounting to 100 million US dollars. Emily Weiss, the founder of Glossier, started the beauty blog "Into The Gloss" in 2010. The Glossier brand was born in 2014, and its products cover four categories: skin care, beauty, body care and perfume. For consumers in China, Boy Brow Eyebrow Glue is the star product of Glossier. FreeQin, a fashion blogger, specially recommended this product in Weibo, saying that the spiral brush of this eyebrow glue is very small, unlike those long spiral brushes, which can easily get around the eyebrows and touch the makeup. And similar word-of-mouth effect has made Glossier have more and more fans in China.
Image source /Glossier official website screenshot
It is reported that since the first self-owned brand was launched in 2009, Amazon currently has 138 self-owned brands, focusing on goods such as clothing, shoes and jewelry. This time, entering the field of beauty, the signboard of "Amazon" is firstly the brand endorsement of Belei. At the same time, whether it is Amazon or Saks Off 5th, big data on online or physical retail platforms is a strong support for product research and development. Previously, there was an analysis article about Amazon’s "own brand", pointing out that it is easy for Amazon to understand the advantages of competitors’ brands on its website by analyzing customer comments, such as which products and price ranges have the highest sales volume and why.
And niche beauty brands are also inseparable from big data. Emily Weiss once said that Glossier’s products are the most direct response to the information collected from community feedback and countless interviews around the world. At the beginning of the brand, Emily Weiss noticed that readers often complained that the moisturizer was thick or sticky, and Glossier’s first moisturizer was based on this feedback from readers.
Image source /Glossier official website screenshot
In January 2015, in the final stage of research and development of Glossier’s facial cleanser, Emily Weiss published a blog post asking readers in Into The Gloss community what kind of facial cleanser they wanted. In the end, it received more than 370 online responses and thousands of comments from its various social media channels. Emily Weiss called this facial cleanser her company’s first "veritable mass product".
Zara launched makeup last year, and traditional big IPS such as the Forbidden City and the Summer Palace have also made makeup across borders. Hermes will enter the beauty industry next year … More and more funds will flow to the beauty market. The big data behind the "Yan value economy" always provides various reference bases for enterprises and consumers-mask lipstick is the most favored, and the increase mostly comes from market segments, Yunnan people prefer natural beauty, and "exquisite boy" and "little fairy" are mostly concentrated in Jiangsu and Zhejiang provinces, Tianjin "small fresh meat" becomes a dark horse in the beauty cosmetics consumer market, and after 95 and 00, it is the main consumer of Yan value (according to JD.COM’s "Beautiful New Starting Point"
Beijing News reporter Wang Lin Image source Beauty Intelligence Bureau Guan Wei, Saks Off 5th official website, Glossier official website proofread Liu Baoqing.
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In the second half of domestic beauty, began to roll ＂research and development＂？
Image source @ vision china
Wen | Mantis Observation, Author | Tu Lin
From being squeezed by Japanese and Korean brands and European and American brands, to finally finding the "home advantage" in China, the rise of domestic beauty cosmetics in the past decade is not unpleasant.
According to the data of Toubao Research Institute, the market size of beauty care products in China will continue to grow from 2015 to 2021, with an average compound annual growth rate of 9.5%. It is estimated that the market size will exceed 600 billion yuan in 2024.
But at the same time, the label of "emphasizing marketing and neglecting R&D" has also been attached to those rapidly rising brands. With the traffic advantage gradually fading, the competition between brands has to return to rationality, and R&D has begun to be placed at a new high level.
Different from the overwhelming traffic play before, recently, the actions of domestic beauty brands in research and development have begun to accelerate.
Hua Xizi announced its five-year plan to build a research and development system of Oriental Beauty Cosmetics in Hangzhou headquarters in early March: in the next five years, Hua Xizi will invest more than 1 billion yuan to deploy in many areas of product innovation, basic research and applied basic research. Earlier, Lin Qingxuan also opened the first modern factory and scientific research center in Shanghai with the development concept of carbon neutrality.
Of course, this is not all. According to Mantis Watch, the "involution" in the research and development of domestic beauty products is mainly reflected in the following three levels:
First, the investment of major brands in R&D is gradually increasing.
Hua Xizi and Lin Qingxuan are not listed yet, so it is difficult to consider their specific R&D investment from the time dimension. However, judging from the brands that have been listed, their investment in R&D is basically expanding year by year.
The perfect diary, which has been criticized for "emphasizing marketing but neglecting R&D", basically shows a trend of increasing R&D expenses year by year. According to its previous prospectus, from 2018 to 2020, the research and development expenses of Yixian e-commerce increased from 2.641 million yuan to 66.5 million yuan, a 25-fold increase in three years. The latest financial report shows that the R&D investment of Yixian e-commerce increased by 113.5% year-on-year in 2021, exceeding 142 million yuan.
The same is true of Winona, who has frequently appeared in the hot list of domestic beauty sales in the past two years. According to the latest financial report released by its parent company Betaine, the R&D investment of Betaine in 2021 was 120 million yuan, up 78.47% compared with the same period in 2020. It is higher than 68.8517 million yuan in 2020 and 58.1102 million yuan in 2019.
It is true that the R&D investment of just over 100 million can’t be compared with that of international brands such as L ‘Oré al, which is 1 billion. However, compared with themselves, the importance of domestic brands to R&D is indeed rising with the naked eye.
Second, more and more brands are starting to set up R&D laboratories independently/cooperatively.
Hua Xizi and Lin Qingxuan are not the first brands to start acting in the R&D lab. Last March, the R&D building of the cutting-edge brand HFP, which spent over 100 million yuan, was officially opened. In August last year, a number of domestic beauty brands announced their actions in the R&D laboratory in the same month.
At the beginning of August, Perfect Diary’s parent company Yixian E-commerce announced that it had reached a cooperation with Huazhong University of Science and Technology’s National Nanopharmaceutical Engineering Technology Research Center to jointly build a joint laboratory.
On August 19th, Winona’s parent company Betaine also announced that in order to focus on Yunnan’s characteristic plant industry and continuously research and develop functional products, the company plans to invest 100 million yuan to set up a subsidiary in Kunming to carry out experimental technology research and other related businesses;
On August 20th, the parent company of Ximuyuan, Nord Traceability, officially reached a strategic cooperation with the National Engineering Research Center for Genetically Engineered Drugs, and the joint functional skin care laboratory jointly established by the two parties was unveiled.
Moreover, some laboratories have made substantial progress. According to the person in charge of product research and development of Yixian E-commerce, at present, the joint laboratory of Yixian E-commerce and Nano-drug Engineering Center has jointly developed and landed a number of raw materials, which have been applied in the products of several brands of Yixian E-commerce.
This may become a new trend. In addition to the above-mentioned brands, according to the incomplete statistics of "Quality View APP", nearly 10 cutting-edge domestic brands, including Youshiyan, Hechu, Skin Hunter and Lifelong Research, all have independent R&D centers or laboratories cooperating with third parties.
Third, talents with mature R&D experience in the industry are being "snapped up" by brands.
A typical example is Li Huiliang who joined Hua Xizi as the chief scientist at the beginning of this year.
Li Huiliang was the first to participate in the research and development of shanghai jahwa’s Liushen toilet water, and was also the main creator and developer of Meijiajing hand cream and herborist products, and later served as the chief technology officer and deputy general manager of Huaxi Bio. It can be said that Li Huiliang’s experience in cosmetics research and development for more than 30 years has successfully made it a "fragrant cake" of cosmetics brands.
However, there are not many talents with both professional knowledge and market experience like Li Huiliang on the market. For more brands, it is also a good choice to "settle for second best" and absorb the professional experience of college talents.
Last July, Huaxi Bio signed a strategic cooperation agreement with beijing university of chemical technology to jointly build "Huaxi Biotechnology Co., Ltd.-beijing university of chemical technology Joint Research and Development Center for Synthetic Biology and Green Bio-manufacturing Technology".
Not only Huaxi Bio, according to the statistics of "Qingyan" data, brands such as Baiqueling, Polaiya, shanghai jahwa and Lin Qingxuan have cooperated with many universities to consolidate their R&D strength.
The effect is also remarkable. According to shanghai jahwa, shanghai jahwa is cooperating with institutions and universities at home and abroad. Every year, there are nearly 700 new products and 50-60 patents, including 15-20 invention patents.
It is worth mentioning that Hua Xizi is still recruiting besides Li Huiliang. By the end of February, 2022, the number of R&D personnel of Huaxi Zi’s parent company had increased to more than 200, which shows its emphasis on R&D..
In short, with the acceleration of the layout of major brands in the field of research and development, the second half campaign of domestic beauty brands has officially started.
Further, there are multiple factors behind why brands shift their focus from marketing to research and development.
On the one hand, most brands have realized that intensive traffic play is difficult to become a brand moat.
A notable example is that after Perfect Diary became popular and went on the market, brands such as Orange Blossom and Ke Laqi quickly occupied the consumer mind by continuing their playing style. According to the "Tmall 618 Makeup/Perfume Brand Pre-sale List" released by ECdataway, international brands represented by YSL and Estee Lauder account for 9 seats, while domestic brands only have the cutting-edge brand Ke Laqi on the list.
This does not mean that marketing is not important. In this era of "wine is also afraid of deep alleys", it is reasonable for brands to attach importance to marketing. However, with more and more brands taking advantage of traffic, consumers’ consideration of brands is also constantly advanced. Among them, the research and development ability linked with product efficacy and composition is particularly important.
According to CBNdata, at present, 73% consumers will pay attention to the proportion/formula of ingredients, and over 40% consumers will pay attention to the production technology and related research background of ingredients.
And those brands that attach importance to R&D investment are often more likely to gain the good reputation of "conscience domestic products", and then realize the growth of revenue and gross profit. For example, Winona mentioned earlier.
Benefiting from the promotion of product brands brought about by increased R&D efforts, last year, Winona’s parent company Betani achieved an operating income of 4.022 billion yuan, a year-on-year increase of 52.57%; The net profit of returning to the mother was 863 million yuan, a year-on-year increase of 58.77%; The gross profit margin was about 76.01%, which remained stable year-on-year.
On the other hand, it is inseparable from the improvement of research and development strength to move towards "high-end" domestic beauty cosmetics.
An obvious fact is that domestic beauty cosmetics have not yet mastered the "right to speak" in the high-end market.
According to the Analysis Report of High-end Cosmetics Market in China in 2021 released by Guanyan Report, at present, the high-end skin care brand market is mainly occupied by international brands such as Hailan Mystery, Guerlain and helena rubinstein, and there are few domestic brands.
However, the high customer unit price brought by high-end brands and the national mission of "China can also have high-end beauty cosmetics" have driven more and more domestic brands to attack high-end brands.
In addition to Lin Qingxuan, who aims at high-end skin care, and Hua Xizi, who aims at high-end makeup, Ke Laqi, a new brand, is also promoting brand upgrade with new products.
On March 31st, Ke Laqi WeChat official account announced that Ke Laqi’s base makeup officially started the 2.0 luxury era, and launched the White Tea Platinum Essence series. The products include touch-up makeup pre-cream, soft mist golden bottle foundation, high satin powder cream, clutch powder cake, shell-wrapped blush and high gloss. The appearance is inspired by high-definition jewelry, which keeps the makeup exquisite at all times.
In the field of beauty, the strength of research and development often determines whether the brand can get a share in the high-end market. Therefore, we can see that those brands that want to hit the high-end market often pay more attention to the investment in research and development.
For example, Lin Qingxuan, who launched the strategy of "China High-end Skin Care Brand" in 2018, started the industrial chain layout as early as 2008, and he has never been "opportunistic" in research and development, and his annual investment in scientific research has remained above 4%. As mentioned above, Perfect Diary and Betani, whose R&D income is growing, account for only 2% of the R&D investment.
Another example is Mao Geping, which is known as high-end make-up. Before that, the research and development level was also controversial. In the first half of 2014-2017, the company’s R&D expenses accounted for less than 1% of revenue, and there was not even a self-built factory. Therefore, in the subsequent IPO, Mao Geping announced that it planned to raise 512 million yuan for channel construction and R&D center construction.
But even so, there is still a big gap between domestic beauty brands and international brands.
Up to now, Huaxi Bio, which has been established for 12 years, has 304 patents. According to the latest research and development progress announced by L ‘Oré al Group, the number of new patents in 2021 has reached 517, far ahead of domestic brands.
The reason for this gap is that international brands have accumulated experience in research and development for a long time, especially in the layout of some core raw materials. For example, it took Shiseido 26 years to develop the patented raw material 4-msk, and L ‘Oré al started research on the patented raw material "Boson" in 2008. The brand’s layout of core raw materials is undoubtedly conducive to the breakthrough of later products in the market.
Moreover, international brands have accumulated "original funds" because they occupied the high-end market earlier, and their investment in research and development will be more emboldened. According to the report of Ping An Securities, L ‘Oré al’s R&D expenditure in 2020 has reached nearly 1.2 billion US dollars, and the number of global R&D personnel is as high as 4,000.
The good news is that although domestic brands started late at the R&D level, the catch-up speed is actually not slow.
By April 2022, Huaxizi, which was established four years ago, had nearly 140 patents, including 38 invention patents and 19 utility model patents. The number and quality of patents were among the best in domestic cosmetics. Winona, established 10 years ago, has 132 patents. The number of patents of Nature Hall and Quadi, which were established earlier, has exceeded 300, and the number of invention patents has reached 158 and 256 respectively.
Judging from the number of new patents. According to the data of the World Intellectual Property Organization, the number of patents of Estee Lauder Group has increased by 97 since 2021. In 2021, the number of new patents of Huaxi Zi’s parent company also reached 50, and the gap with the former is not too big.
What is certain is that the research and development of domestic beauty cosmetics is worth rolling up as soon as possible, whether it is to get rid of the label of "emphasizing marketing but neglecting research and development" or to realize the "high-end dream".
References:
- 1. The Perfect Diary/Hua Xizi/Winona’s "R&D War"-Science and Technology Materials
- 2. What is the R&D gap between local cosmetics enterprises and foreign cosmetics enterprises? "-Zhihu author" makeup "