标签归档 西安耍耍

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Jay Chou’s live network exposure exceeds 20 billion! The exclusive "Brother" Friendship Association can be expected in summer, and the business will continue!

"Do you know what I am doing? I’m posing … Hello, friends in Aauto Quicker, it’s a little cold outside … "At 7 o’clock on the evening of July 18th, with the expectation of over ten million people, an exclusive live broadcast from Aauto Quicker, Jay Chou arrived as scheduled. In the live broadcast, Jay Chou played a new song with violinist Chen Rui, shared the "secrets that can be said" in the new album "The Greatest Works" with netizens, made public the first preview of "Travel Notes of Zhou 2", and the official announcement that an exclusive online "brother" friendship meeting will be held in Aauto Quicker this summer, which aroused the expectations of netizens and fans.

As the first single live broadcast with over 10 million reservations in the history of Aauto Quicker platform, Jay Chou used powerful appeal to tell everyone what "brother" style was: the cumulative number of viewers in the live broadcast room exceeded 110 million, the highest number of real-time online viewers exceeded 6.54 million, and the total number of interactions in the live broadcast room exceeded 450 million. Regardless of the data performance or the interactive atmosphere in the live broadcast, Jay Chou’s live broadcast shows what it means to "leave for six years and return is still the top stream".

More than 6.54 million people are online at the same time, and Jay Chou Aauto Quicker shares the new work "Secrets that can be said" exclusively live.

At 7 o’clock on the evening of July 18th, Jay Chou broadcast live in Aauto Quicker on time, and immediately rushed to the top of the hot list in Aauto Quicker, and occupied the hot list of various platforms at a rapid speed. Only 10 minutes after the broadcast, the highest number of simultaneous online users in Jay Chou’s live broadcast room exceeded 3 million, and then the number of real-time online users reached a shocking 6.54 million. Not only fans crowded the live broadcast room, but also many star friends such as Liu Genghong, vincent fang and Lang Lang gathered here to interact with Jay Chou crazily.

Jay Chou's live network exposure exceeds 20 billion! The exclusive "Brother" Friendship Association can be expected in summer, and the business will continue!

22.png  In the live broadcast, Jay Chou said, "No matter how new songs are written, they can’t match those old songs." Everyone likes old songs very much, because they have a lasting appeal, an atmosphere and a sense of nostalgia, which can make people return to their school days instantly. This is irreplaceable by new songs. He jokingly said, "So, these new songs are for your children.".

Business is still going on, Jay Chou officially announces "Travel Notes of the Week 2" and Aauto Quicker’s exclusive online "Brother" Friendship Association.

Just like a video call from a "friend" I haven’t seen for a long time, Jay Chou shared the story behind the new album, showed you the behind-the-scenes highlights of "Zhou Youji 2", and watched the co-productions and creative videos of "friends" with him, and finally told everyone that this "call" will come again soon-he will hold an exclusive online "brother" friendship meeting in Aauto Quicker this summer.

It is reported that with the live broadcast, the reservation channel of Jay Chou Online Friends Club was opened simultaneously in Aauto Quicker Station. Less than 2 hours after the launch, the number of reservations has exceeded one million. From exclusive tickets, voting for songs to free lottery, this "Brother" Friendship Association has once again brought the public’s expectation value to a peak: netizens can get an electronic ticket for ordinary tickets or collector’s tickets by completing the task of making an appointment or inviting friends, and get a randomly generated unique numbered seat. Blue and white porcelain area, blue storm area, Big Ben area … Which area of Jay Chou’s "Brother" Friendship Association did you draw?

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Don’t die quickly! "Crazy Electric Vehicle" is refitted in disorder and difficult to manage, so it is urgent to have "one-stop" supervision.

  Xinhua News Agency, Beijing, November 14th  Question: Be quick or not! "Crazy Electric Vehicle" is refitted in disorder and difficult to manage, so it is urgent to have "one-stop" supervision.

  Xinhua news agency reporter

  Since the introduction of the "new national standard" for electric bicycles, many cities have set a transition period for over-standard electric vehicles. However, the reporter’s investigation found that with the end of the transition period, there are still a large number of over-standard and refitted electric vehicles driving on the road, which brings great security risks. In recent years, there have been frequent traffic and fire accidents caused by over-standard electric vehicles, but some people still disagree, "listening to accidents as stories", which is behind the chaos of modification that must be rectified and the regulatory dilemma that needs to be changed urgently.

  Excessive vehicles are common all over the street.

The reporter rode a new national standard electric bicycle on the street to carry out experiments. According to the speed of 25 km/h, it was found that many electric bicycles quickly surpassed the reporter's vehicles.

The reporter rode a new national standard electric bicycle on the street to carry out experiments. According to the speed of 25 km/h, it was found that many electric bicycles quickly surpassed the reporter’s vehicles.

  The speed does not exceed 25 kilometers per hour, the weight of the whole vehicle does not exceed 55 kilograms, the battery voltage does not exceed 48 volts, and it is equipped with a pedal riding device — — This is a hard indicator of the "new national standard" of electric bicycles, and it is also a guarantee for safe riding. Up to now, the newly revised "Technical Specification for Safety of Electric Bicycles" ("New National Standard") has been issued for more than three years, and the transitional buffer period of major cities in the past one or two years has also expired one after another. However, according to the reporter’s observation, electric vehicles that exceed the standard in some places are still running all over the street.

  The three-year transition period of Beijing’s over-standard electric vehicles ended on October 31 this year. From November 1st, Beijing traffic police strictly investigated key illegal acts such as "driving and refitting electric bicycles to drive on the road".

  On the afternoon of the 9th, at the intersection of Caishikou, Xicheng District, the police of Xicheng Traffic Detachment investigated and dealt with many illegal acts of privately modifying batteries within one hour. One of the electric vehicles is equipped with two batteries hidden at the bottom of the vehicle, and the battery voltage is close to 65 volts. Traffic control departments in Chaoyang, Tongzhou and other districts have also recently investigated and dealt with a large number of illegal activities of over-standard electric vehicles. Cui Juzi, the police chief of Changling Camp Brigade of Tongzhou Traffic Detachment, told the reporter that most of the batteries installed privately by offenders have no brand and parameters, and their appearance is rough and their quality is worrying. Some of them are fixed at the pedals with iron chains.

The take-away man rides an electric bicycle at a high speed.

The take-away man rides an electric bicycle at a high speed.

  The reporter noticed that many offenders of modified vehicles are express delivery or take-away personnel. Some car owners spend 2 to 3 times more than the price of the electric car itself to install batteries. After on-site measurement by the traffic police, the battery voltage reaches 78.5 volts. Some car owners said that they only modified the original car after they got the license plate, in order to run faster, increase the cruising range of the vehicle and complete more orders.

  In addition to cities with a huge number of electric bicycles, in county towns and rural areas, the implementation of the "new national standard" is generally insufficient, and there are a large number of over-standard electric vehicles. An industry expert told reporters that overall, the proportion of electric bicycles modified in various places is still very high.

  Who is behind the modification?

  The modification of electric bicycles mainly focuses on lifting the speed limit and adding batteries to increase the cruising range. How are these vehicles modified? The reporter’s investigation found that some merchants launched a speed limit lifting and intelligent anti-inspection system, and the compliant electric vehicles suddenly turned into "exceeding the standard".

  In a well-known electric vehicle brand store in Taiyuan, Shanxi, the merchant said that all the cars sold were "new national standard", but the clerk connected several wires on the car and directly lifted the speed limit. "Take you to experience speed and passion." The salesperson said that after the speed limit is lifted, the maximum speed of the vehicle can reach 60 to 70 kilometers per hour, and no matter how fast it is, the speedometer only shows 25 kilometers per hour.

Online video shows lifting the speed limit of electric bicycles. (Network screenshot)

Online video shows lifting the speed limit of electric bicycles. (Network screenshot)

  Some interviewees told reporters that some non-mainstream brand electric bicycles can be speeded up with simple operation by directly reserving modified operation space at the factory. The reporter also found several related videos on the Internet. One video tutorial shows that the speed limit will be lifted when a brand of electric bicycle is turned off, the brake lever is squeezed casually, the switch is turned on and held for more than one minute.

  And some well-known brands have dedicated controllers and decoders. The reporter visited the electric bicycle market in Taiyuan and found that almost all brand distribution offices can decode it after purchase. The decoders sold online are even more dazzling, and they can be purchased at will on the e-commerce platform, and the price ranges from tens of yuan to more than 100 yuan. Some of these goods are clearly marked with the words "lifting the speed limit" and "restoring the speed limit". Merchants also made a special tutorial, "5 minutes to get it" and "ladies can operate it".

Online shop sells electric bicycle speeders. (Network screenshot)

Online shop sells electric bicycle speeders. (Network screenshot)

  "If you want faster speed, you can also replace the battery and controller." A salesperson told reporters that the modified battery can even reach 70 to 80 kilometers per hour with a special controller. If you buy it online, it is also equipped with an installation tutorial, so you can operate it yourself.

  In addition, some sellers said that some manufacturers reserved more battery space in the ex-factory link of electric bicycles, which provided convenience for battery modification. According to consumers’ own choice, standard 48 volt, over-standard 60 volt and 72 volt batteries can be purchased and installed. An online video tutorial shows that for the endurance and power requirements of take-away and other industries, another set of batteries can be installed, and even two sets of batteries with different properties can be installed on electric bicycles at the same time. "It is more cost-effective than buying large-capacity batteries directly," the merchants advertised.

The dealer lifted the speed limit of electric bicycles for reporters on the spot.

The dealer lifted the speed limit of electric bicycles for reporters on the spot.

  Classified governance and "whole life cycle" supervision are imperative.

  Relevant experts said that there are a lot of modified vehicles that need to be classified and disposed of urgently, and multiple departments should be coordinated to implement "full life cycle" closed-loop supervision of electric bicycles from production, licensing, on-road and recycling.

  Jia Yongfeng, an observer of the National Bicycle Standardization Technical Committee, said that according to the requirements of the "new national standard", vehicles should be classified. For example, serious illegal acts such as tampering with battery types, increasing battery capacity without authorization, lifting speed limit, and increasing speed to change the product attributes should be severely investigated and punished; The harm caused by dismantling pedal riding device, installing vehicle appearance plastic parts, bumpers and other changes in appearance behavior is relatively not very prominent and serious, so it should be corrected in time.

  It is necessary to strictly block the behavior of leaving a "back door" for modification and setting a "secret code" for speeding up in production. According to the "new national standard", the software and hardware of electric bicycles should have tamper-proof design to prevent unauthorized changes to the maximum speed, power, voltage and pedaling ability. Respondents said that enterprises should regulate themselves, and the regulatory authorities should also strengthen supervision and random inspection of enterprises and reduce the space for private modification from the source.

  According to incomplete statistics, the number of electric bicycles in China is about 300 million, and the supervision involves many departments, such as industry and information, market supervision, transportation, emergency, etc. It is suggested that the "Jiulong Water Control" should be unified and coordinated at the government level, and the "one-stop" supervision should be changed. The reporter learned that in Zhejiang Province, a full-chain, full-process and full-closed-loop supervision model is being implemented, realizing the whole process supervision from production, sales, registration, cycling, charging and stopping, maintenance to recycling. "At present, there are no technical obstacles to good supervision. The key is the determination of the government." Jia Yongfeng said.

  In addition, for users such as express delivery and take-away, in addition to strengthening management, platforms and companies should actively adapt to and take the lead in complying with the requirements of the "new national standard", adjust and optimize the original distribution algorithm, and establish a more humanized assessment mechanism to make riders ride safely. (Reporter Wei Wei, Lu Chang, Heo Ung, Yang Na)

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Xintian Company held its 2023 annual performance conference in Hong Kong.

  On the morning of March 27th, Xintian Company held its 2023 annual performance conference in Hong Kong. Tan Jianxin, president of Xintian Company, attended the conference with the performance release team. The performance conference has attracted wide attention in the capital market. More than 50 people attended the conference, including brokerage analysts such as Morgan Stanley, Citigroup, () and Industrial Securities, institutional investors such as Ningquan Assets, Siye Investment and Bank of China Financial Management, and a number of financial media.

  At the press conference, Xintian Company introduced the company’s operating performance in 2023 to investors: the pre-tax profit was RMB 3.368 billion, up 2.22% year-on-year; In the wind power sector, the annual power generation was 14.081 billion kWh, up by 0.35% year-on-year. The installed capacity of wind power management was increased by 481.9 MW, the approved capacity was increased by 1,441.75 MW, and the cumulative approved capacity of non-started projects was 2,957.8 MW. In the gas sector, the annual gas transmission capacity was 5.114 billion cubic meters, up 13.63% year-on-year, and 1,394.34 kilometers of new pipelines were added. At the same time, the conference focused on some issues of concern to the capital market, such as the recovery of renewable energy subsidies, the level of market-oriented transaction electricity prices, capital expenditures, the installed capacity planning for the next three years, the future development planning of offshore wind power, and the progress of LNG projects of the company. In addition, the company’s performance release team looks forward to the work in 2024. The company will continue to promote the layout of wind power and photovoltaic projects in and outside Hebei Province in accordance with the idea of regional scale development, and actively promote the integration and development of various energy sources. Relying on its own geographical advantages, we will actively plan to participate in the upstream, promote the improvement of the pipeline network construction in the middle reaches, select the best and develop the downstream steadily, and gradually build a leading comprehensive natural gas operation model in China.

  This performance conference won the high recognition and support of the participants, further enhanced the attention and understanding of the capital market to the company, and strengthened investors’ confidence in the long-term development of the company. Based on the present situation, the company will continue to work hard to comprehensively promote high-quality development, comprehensively expand the development layout, significantly improve the management level, continuously enhance the core competitiveness, and strive to continuously create a stable return on investment for shareholders.

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Harnessing the illegal problem of "street bombing" by speeding cars in many places: cracking down on the interest chain of illegally modified cars

  Xinhua News Agency, Nanning, May 10th: Combating illegal refitting, compacting platform responsibilities and strengthening youth education — — Follow-up investigation on the illegal problem of "street bombing" by special treatment in many places

  Xinhua News Agency reporters Chen Yifan, Huang Qinggang and Xu Haitao.

  Racing "racing" disrupts traffic order, noise "street bombing" seriously disturbs people, and "cocking" shows off skills and threatens safety … … Since the end of last year, public security organs in Guangxi, Guangdong, Chongqing, Zhejiang and other places have successively launched special actions to deal with the illegal problem of "street bombing" and intensified the crackdown on related illegal and criminal acts.

  Xinhua News Agency reporters’ follow-up investigation found that there are deep-seated reasons behind the frequent and intractable problems of "racing cars" in some places: illegally transforming the interest chain of electric vehicles and motorcycles; Some online short video platforms are not strictly reviewed, and they are used by illegal personnel to broadcast live and advertise for profit. What is particularly alarming is that some minors are often easily influenced by "racing" offenders of similar age and go astray.

  Racing "blowing up the street" and "tilting the head" and illegally modifying it seriously endanger safety and disturb the people.

  Throttle boom, whizzing by, double-lined, holding high the mobile phone … … In Nanning, Guangxi, some illegal people drive illegally modified vehicles on the street from time to time to "blow up the street" while webcasting. The bottom of the viaduct of Qingxiang Expressway in Nanning is one of the gathering places for them to show off their skills. The reporter once saw on the short video platform that there are often people "cocking their heads" and there are still many people watching.

  Recently, the Nanning police carried out special rectification in this area, investigated and dealt with 150 suspects who were suspected of "bombing the street" in accordance with the law, and seized 73 electric vehicles suspected of illegal modification and unlicensed, 35 motorcycles illegally modified and illegally restricted, and 4 cars illegally modified and unlicensed. Police in Guilin, Hechi and other places have also carried out special rectification of such problems.

  Related illegal acts seriously undermine traffic order and harm others and themselves. On April 5, several people in Nanning "cocked their heads" without helmets and crashed into the fence, and one person died on the spot. Local citizens told reporters that illegal drivers are often accompanied by dangerous behaviors such as changing lanes frequently, chasing racing and even "turning their heads" during speeding, which seriously threatens the safety of other vehicles and drivers.

  Relevant illegal acts violate the regulations on vehicle use management, causing serious safety hazards. Su Yanyan, deputy head of the accident handling brigade of the traffic police detachment of Wuzhou Public Security Bureau, told the reporter that many of the vehicles used by the illegal personnel were "black cars" without licenses and procedures, and most of them were illegally modified, which had great security risks. "Modification of wiring damage can easily lead to ignition explosion and short-circuit spontaneous combustion. Dismantling the speed limiting device and refitting the motor, controller, suspension system and other components can easily lead to the loss of control of the vehicle during driving, resulting in sideslip and rollover accidents. "

  In addition, due to the pursuit of "street bombing" effect, illegal personnel often illegally remove the muffler device of vehicles, which leads to a loud roar of vehicles during night racing and seriously interferes with the normal life and rest of residents. "Sometimes I am suddenly awakened by the harsh roar at night." Ms. He, a citizen of Nanning said.

  The deep-seated reasons for the difficulty in controlling the illegal problem of racing.

  The police said that "it is difficult to cut off the roots and easy to relapse" is the key difficulty in controlling the illegal problem of motor racing. The reporter found that the deep-seated reasons for this difficulty are the interest chain of illegally modified vehicles, lax supervision of online platforms, and the difficulty in the education and management of young offenders.

  Illegally refitting an electric car can make a profit of several thousand yuan to tens of thousands of yuan, which has become an important means for unscrupulous businessmen to make profits. An illegal person arrested by the police in Luocheng Mulao Autonomous County, Guangxi, said that he could "soar" to nearly 200 km/h after illegally modifying an electric motorcycle, which cost 34,000 yuan. Some maintenance businesses will sell spare parts needed for modification and provide modification services for free. For those who are going to buy parts online for self-assembly, or buy the whole machine and then buy accessories for self-modification, some unscrupulous merchants provide them with venues, tools and technical guidance for a fee. These shops are scattered, and some "sell dog meat by hanging sheep’s heads" and get customers by word of mouth; Others openly advertise on short video platforms such as Aauto Quicker and Tik Tok.

  On platforms such as Aauto Quicker and Tik Tok, some accounts are still broadcasting live or uploading videos of illegal acts of racing and showing off their skills for profit. The reporter once watched a live broadcast of "street bombing": at two o’clock in the morning, more than 5,000 people watched it online. The more illegal the driver showed off his skills, the more enthusiastic the cheers on the spot, and the more online rewards. Police investigators revealed that behind such activities, it is not excluded that there are online companies as promoters of marketing to gain eyeballs and make profits.

  The reporter saw that some of these short videos were praised more than 100,000 times, and there was a lot of content in the comment area, and some people claimed to imitate learning.

  What is particularly alarming is that the participants in such illegal acts tend to be younger. Not long ago, Guilin police found that three unlicensed electric vehicles were "tilted" and the illegal owners were only 17 years old. Hechi police seized six modified cars for drag racing near a middle school in the jurisdiction. The owners were between the ages of 13 and 15, all of them were middle school students.

  The police said that the self-proclaimed "ghost-fire teenagers" were mainly teenagers, including junior high school students and other minors. When the relevant departments enforce the law, they often focus on informing parents, relatives or schools for education, which also leads to insufficient deterrence, and relevant personnel repeatedly violate the law.

  The reporter saw on the short video platform that a "online celebrity" who had just been punished by the police for illegally racing and showing off his skills recently began to release such videos openly.

  Collaborative innovation and law enforcement to ensure the "flameout" of drag racing as soon as possible

  Up to now, many places in the country have carried out special rectification activities for illegal activities such as "bombing the street". Since April 29th, the traffic patrol in Kaizhou, Chongqing has continuously carried out the special rectification action of "street bombing", and strictly investigated and dealt with more than 130 illegal acts of "street bombing", noise disturbing people, unlicensed and unlicensed motorcycle assembly and scrapping, including 7 cases of "street bombing", 9 high-powered motorcycles seized, 6 cases of illegal modification and 10 cases in driving without a license. Shenzhen traffic police and multi-police and multi-departments cracked down on 39 "street-bombing" drag racing gangs, investigated and dealt with 2416 suspects of various crimes, imposed administrative penalties on 17 illegally modified stores, and seized 1675 vehicles involved in illegal modification. The police in Xiaoshan, Zhejiang Province have also launched a special rectification campaign and collected clues from the general public.

  Zhao Jingwu, an associate professor at the School of Law of Beihang University, suggested that we should strengthen the coordination of various departments, innovate scientific and technological supervision means, strengthen the source management, and carry out the whole chain strike and carry out normalization rectification by improving and perfecting the effective system and mechanism of managing people and vehicles, improving the supervision efficiency of big data, and adjusting the punishment according to law. Not only should we effectively deter the direct participants of motorcycle racing, but we must also effectively control the illegal businesses that provide illegal modification facilities for motorcycle electric vehicles.

  Zhao Jingwu also stressed that the problem of illegal racing is directly related to the supervision of short video platforms on the Internet. A large number of illegally modified advertisements and illegal racing videos on the Internet short video platform have obviously touched the current legal bottom line of Internet content management and should bear corresponding legal responsibilities. Relevant platforms should strengthen supervision and audit from the perspective of protecting social public safety, and ensure good access and content. Once relevant illegal acts are found, they should provide clues to relevant departments in time and remove relevant content.

  Experts remind that young offenders in related cases often have practical problems, such as lack of family care, misguided friends, and improper education. Wei Wanqing, a professor at the School of Public Administration of Guangxi University, believes that we should focus on the psychological and emotional needs of teenagers, especially minors and just adults, strengthen educational guidance and psychological counseling, and guide them to cultivate reasonable ways to vent their emotions.

  The police reminded that families, schools and all walks of life should increase the intensity of legal popularization and safety education warnings to improve the legal awareness and safety awareness of young people.

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In 2023, there were 560 actual music festivals nationwide, a record high.

  China Securities Network News (Reporter Lu Mengyun) On March 20th, Xiaolujiao think tank released the Research Report on the Market Development of China Music Festival in 2020-2024. According to the report, in 2023, excluding the postponed/cancelled music festivals, the number of music festivals actually landed reached 560, setting a record for the music festival market. In terms of market share, Modern Sky, Tencent Music and Xiaofeng Music Commune ranked first, second and third respectively in the market. In 2023, the three provinces that landed the most in China were Zhejiang, Shandong and Guangdong, and the cities of the three major music festivals were Qingdao, Hangzhou and Chengdu.

  According to the report, China Music Festival has experienced a high-speed development stage of marketization, during which independent music, subculture and band culture flourished. The development of the music festival towards immersion, multi-scene and cross-field not only broadens the development space of the music industry itself, but also further enriches the development format of the cultural tourism industry and becomes the object of capital pursuit. Before 2020, the highest record was 269 games in 2017. In 2021, 191 music festivals were held, which is close to the market stage in 2016. However, by 2023, excluding the postponed/cancelled music festivals, the actual number of music festivals actually reached 560, with an alarming growth rate, setting a record for the music festival market.

  Judging from the market share, Modern Sky has been ranked first for many years, holding the IP Strawberry Music Festival and the new IP M_DSK Music Festival. In 2023, it reached a record high/hosted 24 music festivals, with an offline audience of nearly 700,000 people. Due to the low concentration of the music festival market, Internet platforms such as Tencent Music, Tik Tok, Xiami Music and Netease are accelerating their layout, incubating their own music festival IP, and the brand main music festival has become a new force to be reckoned with in the market in recent years.

  In 2023, the market share of Modern Sky, Tencent Music and Xiaofeng Music Commune ranked first, second and third respectively in the market, and new youth, creative entertainment without boundaries, midi music, after-school hi and Manghe music entered the top ten music festival organizers array. From 2020 to 2022, Modern Sky ranked first, Midi Music and Xiaofeng Music Commune ranked second and third respectively.

  In 2023, the May Day and the Eleventh Golden Week are the golden periods of intensive music festivals, including 47 music festivals during the May Day period and 54 music festivals in the Mid-Autumn Festival/Eleventh National Day.

  In 2023, the three provinces that landed the most in China were Zhejiang, Shandong and Guangdong, and the cities of the three major music festivals were Qingdao, Hangzhou and Chengdu. The spread of music festivals to cities along the 4th and 5th lines has been a trend for many years. At present, it is sinking further into local scenic spots, counties and towns with cultural tourism. In 2023, there were 124 music festivals in cities along the 4th and 5th lines and below, which was second only to the scale of new first-tier cities (159) in total.

  In 2023, the single-day regular-price tickets for the music festival are concentrated between 300-800 yuan, and the VIP tickets are between 600-1400 yuan. In terms of the types of music festivals, rock, rap, folk, pop, jazz, and electronics go into battle together, and the comprehensive/diversified music festivals with integrated styles account for the vast majority. Among the vertical music festivals, rap/trend is the most, with a total of 31 music festivals throughout the year.

  According to the report, in just over two months in 2024, there have been more than 50 music festivals officially announced, and Modern Sky officially announced the 10-city plan. It is estimated that the competition in the first half of 2024 will be even more fierce than that in 2023. In the first half of this year, it is expected that more third-and fourth-tier cities in East China and South China will have plans to hold music festivals. Fans’ consumption has returned to rationality, and the organizers are fighting for a lineup of scarce artists, diversified live experience content, the ultimate cost performance and the Internet announcement strategy. Organizers are shopping, and the market will experience a new round of reshuffle in 2024.

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Sichuan foot reform starts public football field will be opened at low price or free of charge.

  The Implementation Opinions on the Reform and Development of Football in Sichuan Province was issued. By 2020, the population participating in football in Sichuan Province will reach 4 million.

  On August 3rd, the reporter of Huaxi Dushi Bao learned from the website of the provincial government that the long-awaited "Implementation Opinions on Football Reform and Development in Sichuan Province" (hereinafter referred to as "Opinions") has been issued, which aims to mobilize the enthusiasm of the whole society to participate in football development and national fitness by increasing football venues, increasing the number of people involved and doing a good job in campus football development.

  "The Sichuan foot reform is not a minor repair, but a comprehensive reform, involving all aspects of football, which points out the direction for the future development of Sichuan football." Zhu Ling, director of the Provincial Sports Bureau, said. Many Sichuan footballers believe that "the spring of Sichuan football is coming!"

  According to the Opinions, by 2020, the number of people who regularly participate in football in Sichuan will reach 4 million; There are 1100 characteristic schools of campus football; Build more than 2 professional football clubs and have more than 100 professional football players within 5 years.

  In the long-term goal, football will become a sport with universal participation of the whole people; Create social amateur football and amateur league brand events, have high-level professional clubs, and at least one professional team participates in the top league of China Football Association.

  Focus 1 National Football

  "I am a football fan, but it is hard to find a venue to play, and it is hard to find a partner to play together. What should I do? " In the future, this situation that the venue is hard to find and teammates are hard to find will not be a problem.

  The reporter of Huaxi Dushi Bao combed the "Opinions" and found that Sichuan will promote football to become a sport with universal participation of the whole people, promote the popularization of football, continuously expand the football population, and encourage institutions, institutions, people’s organizations, social organizations, communities, troops and enterprises to form or jointly form football teams.

  In terms of football field, the construction plan of football field in the whole province will be studied and formulated. Football venues will be planned in or near schools as far as possible, and a number of simple and practical non-standard football fields will be built in urban and rural wasteland, idle land and parks. Will tender to select professional social organizations or enterprises to be responsible for the management and operation of public football fields, and promote the low-cost or free opening of public football fields to the society; Promote the school football field to open to the society at low price or free and orderly after class.

  Focus 2 Campus Football Construction Campus Football Characteristic Schools will build 20 excellent college football teams in 2020.

  To develop football, we should start with teenagers. The "Opinions" require that the implementation opinions of youth campus football in the province be formulated and the development of youth campus football will be included in the school physical education reform.

  It is necessary to build a provincial-level campus football school and a teacher training base. Support the construction of a number of youth campus football characteristic schools throughout the province, and determine a number of ordinary colleges and universities as the first batch of Sichuan campus football teacher training bases. By 2020, about 20 high-level football teams in colleges and universities will be built, and a team of 1,400 teachers, 1,000 referees, 500 coaches and 200 football managers will be trained.

  Focus 3 Football Competition: Building a Four-level Local Football League. In 2020, the number of participants will reach 400,000.

  According to the "Opinions", the types of competitions will be increased, and a competition pattern with stable competition system, rich levels, orderly connection and all over urban and rural areas will be gradually formed. Advocate and organize football matches in industries, communities, enterprises, military units, middle-aged and elderly people, and gradually establish and improve various competition systems.

  At the same time, we will promote the brand building of local football leagues and the exchange of domestic and international competitions, and build a four-level local football league in Sichuan Province consisting of county-level, municipal-level, provincial-level regionals and provincial finals. By 2017, the number of participants will reach 100,000, and in 2020, the number of participants will reach 400,000.

  Focus 4: Talent cultivation, smooth growth channels for athletes, and establishment of football professional colleges and schools.

  In order to cultivate excellent football players, the Opinions require expanding the growth channels and space of football players, and unblocking the growth channels of outstanding young players from campus football, high-level youth football and social football to professional football and professional football. Encourage football clubs, enterprises and other social forces to send professional players, young players and excellent football coaches to receive training in developed football cities and countries, and strive to become a high-level professional league in China.

  Strengthen foreign exchanges and introduce a group of high-level lecturers from other provinces and foreign countries to carry out large-scale training for coaches, referees and lecturers in our province. Establish professional football colleges and schools, support the development of existing football schools, set up football colleges based on qualified undergraduate colleges, and explore the establishment of new football schools that closely integrate culture, education and football. At the same time, it is necessary to do a good job in transferring football players to jobs.

  Focus 5: The Football Association reform gives the Provincial Football Association more autonomy and will be decoupled from the Provincial Sports Bureau at the end of this year.

  According to the Opinions, the reform and development of provincial football teams will be promoted. Establish a strict and standardized selection, assessment and evaluation mechanism for provincial team coaches and management teams, and implement the head coach responsibility system. Establish a youth football talent selection and training system, build youth football training bases, training camps, training camps and youth training camps covering provinces, cities and counties, and select outstanding young talents emerging in campus football leagues at all levels.

  At the same time, it is necessary to improve and reform the football association. Adjust and reform Sichuan Football Association, define its position and functions, and give it autonomy in internal organization setting, work plan formulation, financial and salary management, personnel management, and foreign professional exchanges. It is reported that by the end of 2016, the decoupling of the Provincial Football Association from the Provincial Sports Bureau will be completed, and there will be no administrative level. The composition of its leading bodies should be broadly representative and professional, and operate according to the corporate mechanism.

  "Decoupling Sichuan Football Association from Sichuan Sports Bureau as a reform ‘ Experimental field ’ It is one of the most eye-catching places in the implementation opinions of football reform in Sichuan Province. " Zhu Ling believes that the decoupled Sichuan Football Association will have more autonomy.

  After decoupling, Sichuan Football Association will build and improve local football associations throughout the province, and encourage and support the formation of football associations in various localities, industries and categories, and undertake the responsibilities of building local, industry and category member organizations, competitions, training, football activities and publicity. In addition, we will improve the registration system of teams and players, formulate registration management measures, and strive to form an association management system that covers the whole province, is well-organized, has high management efficiency and high energy, and cooperates organically with each other to meet the needs of modern football management and operation.

  Focus 6 Support mechanism, strengthen the development of football industry and establish Sichuan Football Development Foundation.

  How to support the development of football? The "Opinions" require that investment should be increased, and the investment funds should be mainly used for venue construction, campus football, youth football, reserve talent base, team building, various competitions at all levels, teaching and research, professional football and so on. Sichuan Football Development Foundation was established. At the same time, it is necessary to strengthen the development of the football industry and establish a market-oriented, equal competition and multi-economic sectors to jointly set up the football industry.

  In the organization and leadership of football work, Sichuan will establish a joint conference system of football reform and development in Sichuan Province, with leading comrades of the provincial government as conveners and relevant departments and units directly under the provincial level participating. Huaxi Dushi Bao reporter Xie Ran ‘an

  What do you think of the football circle? /Zou Yougen: The football field is opened at low price or free of charge. I personally support it. Zou Yougen, a veteran of Quanxing, who is known as the "civet cat", not only has a keen sense of smell in front of the door, but also seems to have caught the opportunity between the lines of the Opinions. On the afternoon of August 3rd, when interviewed by a reporter from Huaxi Dushi Bao, Zou Yougen said, "Overall, it’s quite good. I am the president of Chengdu Futsal Football Association and also ‘ 820’ One of the founders of the club has some experience in social football these years. After reading this Opinion, I feel that it will at least promote the five-a-side association. "

  "Article 2 of the document clarifies ‘ Improve the organization of football associations in the province ’ , Article 4 is clear ‘ Popularize and develop social football ’ It is an opportunity for our five-a-side association, because we are determined to hold brand competitions in the whole province and even the whole country. As a member of the local football association, we certainly hope to host some interesting competitions or provide services for brand competitions in the future. At present, the government’s support for social football is completely unimaginable before. "

  Regarding Article 8, "Strengthening the management of football stadium construction", Zou Yougen, as the operator who owns two self-built stadiums, is also quite impressed. "I think Chengdu has done a very good job in stadium construction at present. Of course, looking at Sichuan, some second-and third-tier cities still have difficulties because of the poor foundation. As for ‘ Promote the opening of public football fields to the society at low prices or free of charge ’ I personally support it with both hands. However, if it is a privately invested stadium, it is not easy to do this. For me, two stadiums have been opened, and one of them has closed down. Because of operational difficulties, I intend to put it on hold for the time being and find some professionals who are interested in stadium management to operate it in the future. If the construction cost is given by the government, the operator will not have much pressure, and it is reasonable to stipulate that it is low-priced or free at some time. "

  Huaxi Dushi Bao reporter Jia Zhiruo

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No.93 gasoline delisted this year, these new energy policies affect your life.

  No.93 and No.97 gasoline, which are subject to the national V emission standard, are officially delisted.

  From January 1, 2017, the national V emission standard will be fully implemented nationwide. All light gasoline vehicles and heavy diesel vehicles (passenger cars and buses, sanitation and postal purposes) manufactured, imported, sold and registered must meet the requirements of the national V standard.

  According to the new regulations, the current three gasoline brands 90, 93 and 97 will be officially delisted, and the 89, 92, 95 and 98 gasoline will be put on the historical stage.

  After upgrading the oil, how to choose the gasoline suitable for your car? Generally speaking, you can refer to the vehicle manual or the oil label on the tank cover. Add No.93 before: No.92 or No.95 is recommended for engine compression ratio below 9.5, and No.98 can be used for engine compression ratio above 9.5; Add No.97 before: it is suggested that the engine compression ratio is below 9.5 to use No.95 or No.98, and above 9.5 to use No.98; 98 is recommended for turbocharged cars.

  Beijing will implement the sixth phase vehicle fuel standard on January 1st.

  On October 31st, 2016, Beijing Municipal Environmental Protection Bureau officially released the local standards for the sixth phase of "Motor Gasoline" and "Motor Diesel" in Beijing, and the new standards will be implemented on January 1st, 2017.

  During the implementation of the new standard, vehicles are replaced, and the replacement period is from January 1, 2017 to February 28, 2017. After the replacement period, the Beijing Municipal Administration of Industry and Commerce will prohibit the production, import and sale of vehicle fuel that does not meet the requirements of the new standard.

  After the implementation of the new standard in Beijing on January 1, 2017, the gasoline filled by car owners will meet the "Beijing Six" standard, and the "pollutants" harmful to the air in vehicle exhaust will be reduced.

  Subsidies for new energy vehicles continue to shrink.

  On December 30, 2016, the four ministries and commissions officially issued the subsidy policy for adjusting new energy vehicles.

  For new energy buses, the power battery is the core of subsidy, and the production cost and technical progress level of the battery are taken as the accounting basis. The subsidy entry threshold such as energy consumption level, vehicle driving range, battery/vehicle weight ratio and battery performance level is set, and the vehicle subsidy standard is determined by comprehensively considering factors such as battery capacity, energy density level, charging rate and fuel saving rate.

  Further improve the subsidy standards for new energy trucks and special vehicles, and verify them according to the method of grading and regressing the battery power that provides driving power. At the same time, the upper limits of central and local subsidies are set respectively, in which the local financial subsidies (the sum of local financial subsidies at all levels) shall not exceed 50% of the central financial bicycle subsidies (the detailed plan is attached). In addition to fuel cell vehicles, the central and local subsidy standards and ceilings for all types of vehicles in 2019-2020 will be reduced by 20% on the basis of the current standards.

  On January 1st, the on-grid tariff of onshore wind power benchmark of photovoltaic power station will be lowered.

  Recently, the NDRC issued a notice to reduce the on-grid tariff of photovoltaic power stations and onshore wind power by resource areas, and the subsidy standard of distributed photovoltaic power generation and the benchmark tariff of offshore wind power will not be adjusted.

  According to the notice, after January 1, 2017, the benchmark on-grid electricity prices of new photovoltaic power plants in the first to third resource areas will be adjusted to 0.65 yuan, 0.75 yuan and 0.85 yuan per kilowatt hour respectively, which is 0.15 yuan, 0.13 yuan and 0.13 yuan lower than the electricity price in 2016. At the same time, it is clear that the photovoltaic benchmark electricity price will be adjusted once a year according to the cost changes in the future. After January 1, 2018, the on-grid electricity price of newly approved onshore wind power benchmarks in the first to fourth resource areas was adjusted to 0.40 yuan, 0.45 yuan, 0.49 yuan and 0.57 yuan per kWh respectively, which was 7 points, 5 points, 5 points and 3 points lower than that in 2016-2017.

  China implements a stricter differential electricity price policy for the steel industry.

  Since January 1, 2017, stricter differential electricity price policy and ladder electricity price policy based on process energy consumption have been implemented for the steel industry.

  According to the Notice on Issues Related to Promoting Supply-side Structural Reform of the Steel Industry by Using Price Means jointly issued by the National Development and Reform Commission and the Ministry of Industry and Information Technology, the production electricity consumption of enterprises with restricted and eliminated devices listed in the Guidance Catalogue for Industrial Structure Adjustment (2011) (revised) will continue to be subject to differential electricity prices, and the price will be increased on the basis of the current catalogue sales electricity price or market transaction electricity price, in which: the price of eliminated devices will be increased from 0.3 yuan to 0.5 yuan per kWh; The restricted category continues to maintain a price increase of 0.1 yuan per kWh; The electricity price of iron and steel enterprises that fail to complete the resolution task in the implementation plan of resolving excess capacity on schedule shall be implemented in 0.5 yuan with reference to the elimination category price increase per kWh.

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88 yuan can crack the game face recognition? Beware of such scams.

  Xinhua News Agency, Guangzhou, September 6 (Reporter Yang Shuxin) In order to prevent minors from indulging in online games, domestic online game platforms have set up anti-addiction systems. In addition to requiring users’ real-name authentication, some popular game platforms also require users to perform face recognition verification. However, some criminals take advantage of minors’ desire to play games freely, leaving behind the "bait", claiming that they can replace face recognition and bypass the game anti-addiction system.

  "As long as 88 yuan, you can crack the face recognition of the anti-addiction system." A small advertisement on the Internet easily attracted the attention of Xiao Feng, a middle school student. At the age of 14, he can only log in to the game within the specified time every week. The temptation to lift the game restrictions made Xiao Feng quickly add the contact information of the "seller".

  "He told me that I can change the information of minors into adults, and it can be verified by face recognition." Xiaofeng paid 88 yuan under the promise of the "seller", but what was waiting for him was a woven trap. The "seller" first demanded to pay 200 yuan to cancel the account problem because there was a problem with Xiaofeng’s account number, and then induced Xiaofeng to pay again and again on the grounds of "expired verification code" and "payment restriction", totaling more than 3,000 yuan. "He promised that the money he paid later would be returned to me, but after waiting for a few days, I didn’t know that I was cheated." Xiao Feng said.

  The reporter’s investigation found that on some social platforms, it is not uncommon for such small advertisements to be replaced by faces. The prices range from "198 permanent package" to "20 times". Most advertisements require adding contact information for private transactions, and the transaction security is difficult to be guaranteed. Many minors reported that they encountered "sellers running away" after payment. A netizen said that he was not only cheated of money, but also had his account stolen.

  Previously, a case was published by the East Gate Police Station of shenzhen public Luohu Branch. A 14-year-old boy contacted a liar after seeing the post "You can crack the online game anti-addiction health system", and was cheated by more than 50,000 yuan. Coincidentally, according to a fraud case issued by the People’s Court of Huli District, Xiamen, from November 2017 to December 2018, Zhang posted an advertisement on the Internet, claiming that he could remove the anti-addiction system and defrauded 127 minors of their money. The verifiable amount totaled 36,933 yuan, and the victim was defrauded of 9030 yuan at the highest.

  Faces on the internet have replaced small advertisements.

  In the investigation, the reporter noticed a frequent face substitute advertisement. After adding the contact information in the advertisement, the "seller" offered a price of "48.88 yuan once" for the reporter, claiming that there is no need to change the account identity information and there are "special things to pass", and his personal homepage also shows many "feedback charts" of successful transactions. However, when the reporter asked how to crack it and how to ensure the security of the transaction, the account did not give a reply.

  Bo Meng, a lawyer of Beijing Jingshi Law Firm, said that the current network information is complicated, and there is a risk of fraud in such small advertisements. If the face information provided by some related actors is false, it may lead to minors being deceived and suffering property losses. "According to the relevant provisions of the Criminal Law, using the Internet to publish false information for the purpose of illegal possession to defraud a large amount of public and private property is suspected of constituting a crime of fraud." If the relevant actors illegally obtain adult information to modify the account information of minors and undermine the real-name authentication procedure of the game, minors will not be fully protected by the anti-addiction regulations, which is not conducive to their physical and mental health. "If the circumstances are serious, it is suspected to constitute a crime of infringing citizens’ personal information."

  Experts remind that protecting the legitimate rights and interests of minors in cyberspace requires the joint efforts of relevant departments, society, schools and families. Schools and families should strengthen the education of minors and improve their discriminating ability. E-commerce platforms and social platforms should strictly implement the main responsibility of information content management and strengthen the management of information released by their users. (Participating in writing: Liu Yuan, Chen Hao)

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Exclusive interview with Xu Jinglei: Partner with Huang Lixing to see the need for passionate play again.

Huang Lixing has become "Xu Nanlang" by default, praising Xu Jinglei as a director.

  Huang Lixing smiled and nodded that he had become "Xu Nanlang". "It’s almost there. I feel very lucky. I think Xu Jinglei is a very powerful director, and it’s easy and fun to shoot her play. We are also very happy to cooperate!"

  Although Huang Lixing and Xu Jinglei were reported to be faked at that time, Xu Jinglei still chose Huang Lixing this time. Xu Jinglei quite admitted that "the first thing I thought of was Huang Lixing. I think he has a calm temperament and strong performance tension. Plus, he is very cautious in choosing plays, so he is also fresh to the audience." Xu Jinglei said that she would not be cautious because she had an affair with Huang Lixing. "I don’t care what others say, I just think he is suitable." Xu Jinglei said that she would not deliberately speculate on the scandal for the sake of the movie. "I think that is very low-level, and I have never seen a movie succeed because of the scandal of the actors!"

  Xu Jinglei revealed that there are many attractive actors and singers in Close Enemy, and besides Huang Lixing, there will also be actors from Du Lala’s Promotion, but due to contract problems, we can’t disclose too much at present. Close Enemy, like Du Lala’s Promotion, takes an aesthetic route. Besides beautiful clothes, it will also be filmed in Chengdu, new york and Hongkong, and it will also be a "landscape film".

Movie Network: Why did you choose Huang Lixing this time?

Xu Jinglei:The last time I worked with Huang Lixing was very good, and the audience also wanted us to work together on another work. In addition, I think Huang Lixing is very mature as a songwriter and a singer. But as an actor, his development space is still very large. In fact, Huang Lixing was recommended to me many years ago, but at that time, the play was not filmed, so I didn’t cooperate.

Movie Network: You won’t be influenced to choose Huang Lixing again because of an anecdote?

Xu Jinglei:No, I think gossip is the talk of the audience and readers after dinner, and it will not affect my work because of gossip.

Movie Network: Besides Huang Lixing, will Close Enemy have other actors in Du Lala’s Promotion?

Xu Jinglei:Yes, but we also have new actors. It will be a very eye-catching lineup.
 

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Douban 9.6 points! Why is Happy Departure so good?

"Re-employment Men’s Team" ensemble "Happy Start Again" scored 9.6 points for Douban, which became a high-profile variety this summer. Analyzing the successful methodology of Happy Departure is closely related to its program positioning, guest lineup and fan interaction. At present, the second season of the program has been decided, but whether such a high score can be continued is also faced with many problems such as program planning and capital control.

author | Guo Xuemei(Author of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit | Time

edit | Peninsula

source | Cultural Industry Review

In July this year, a variety show called "Happy Start Again" became the biggest surprise since the beginning of the year. 0713, the living variety show, the re-employment men’s group and the poorest variety show became the terms that must be mentioned when talking about this program.

At present, the program has been rated 9.6 points in Douban, with over 110,000 people rating it. It is another high-profile domestic variety show after Extreme Challenge and Detective Star. As a pure domestic original reality show, the program has surpassed Douban’s high-scoring reality show Han Zong’s new journey to the west, which proves the originality of domestic variety shows.

With constant praise and Amway, although the program is not well-known, it has also been broadcasted by Mango tv and Southeast Satellite TV, which also makes the fans of the program a little happy. As a domestic variety show produced by a domestic team, "Happy Departure" has a unique way of success. The audience likes their baggage-free, talented and talented, and is also moved by the friendship accumulated by the six-member group in the program for 15 years …

Re-employment Men’s Team and Happy Start Again

When it comes to the re-employment of the men’s team and Happy Departure, we must first talk about the program Welcome to the Mushroom House, because this is the source of the birth of Happy Departure.

"Welcome to Mushroom House" is a derivative variety specially prepared for "Life I yearn for 6", in which the six brothers (Chen Chusheng, Awakening, Ahu、Yue, Land Rover, Wang Zhengliang and Bird) of the re-employment men’s team were invited in the first and second phases. Although "Welcome to Mushroom House" and "Life I yearn for 6" are both slow variety modes of "Mushroom House", the variety effect of the former is hard for the latter to have.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

△ "Happy Start Again" program producer Weibo

With a sponsor, the program can be prepared. From planning, shooting to broadcasting, "Happy Start Again" actually took only about two months, and the time was hasty. In addition, due to the lack of budget, the program was "downgraded" and became a B-class variety show, and this program was also dubbed "the poorest variety show in history".

The program is poor, but the content itself still attracts praise from old and new audiences. First, all kinds of jokes from Welcome to the Mushroom are still continued and developed, like many ancient stalks with their own labels, such as Ahu、Yue’s divorce stalk, Bird’s wedding singer stalk, Chen Chusheng’s champion stalk, etc. Wang Zhengliang is called "the king of rotten stalks" by virtue of every unexpected explosion stalk.

△ Bird was dubbed the "wedding singer" because he sang his hottest "Guest" at the Vision Wei wedding.

△ Ahu、Yue has repeatedly searched for hot search due to divorce.

Second, in addition to the game link of "Welcome to Mushroom House", games such as "Connecting Words and Making Sentences" and "123 Woodenhead" are added. Moreover, because this program belongs to their own group ensemble, the brothers are also very open in the program. They not only make their own cue process and add drama, but also take the initiative to find a job in the case of owing food and accommodation for the program group, and make an appointment with their friends’ crew and experience a group performance life.

△ Brothers tease each other, full of drama.

△ Brothers experience group performance life, and write and play "Huluwa" during the break.

At present, the first season of "Happy Start Again" has been broadcast four times. Compared with "Welcome to Mushroom House", the former makes the program more "good-looking" in the later stage, and many expression packs of re-employment men’s teams come from these magical clips.

△ Bird’s big eyes and big face special effects produced in the post-production of the program became the audience’s favorite expression pack.

Of course, the brothers’ transparent thinking also locked their fans from a higher dimension. What my brothers did and said was combined with their own personal experience of "difficult employment". The unpretentious and sincere expression made fans like this group from the bottom of their hearts.

Speaking of this, we must talk about their past, because many of my brothers reached their peak in 2007, and then they encountered various things that led to a decline in heat and no resources to keep exposure. Bird himself took part in Creation Camp a few years ago, competing with a group of players of different ages. They became "paste people" without a program invitation, and they took the initiative to win the group and seriously advertised to the advertisers of the Grain Dojo, so that the mentality of seizing the opportunity and not letting go made the audience feel funny and crying.

△ Land Rover’s speech after experiencing group performance life

The beauty of "Happy Departure" lies in that it not only continues what many viewers like in "Welcome to Mushroom House" into the new program, but also digs more and more soft and beautiful things for brothers.

The Successful Methodology of Happy Start Again

According to the "2021 China Variety Annual Insight Report" released by Yien Data, in 2021, the top three variety types that won the audience’s praise were talk shows, documentaries and interviews, and the reality show variety types were not among them. As a member of the reality show variety show, Happy Departure has received such eye-catching audience feedback, which is closely related to the positioning of the program, guest lineup and program interaction.

Program Orientation: Music+Travel, Outdoor Variety Mode Innovation

Since the re-employed men’s groups are all born in Happy Boys, singing is their hobby and work, and the group comprehensive program is set as outdoor travel variety. However, because the brothers are carrying musical instruments anytime and anywhere, they can sing everywhere, and the program has the characteristic label of "music+travel", which also contributes a lot to the variety itself. Whether it is going to a desert island to survive, or experiencing group performances and chatting at night by the sea, the brothers can hum and sing anytime and anywhere.

At present, there are two common modes of many outdoor variety shows in China. One is to support the whole program by intensive variety shows, and the audience is attracted by such frequent interactions, such as Running, Travel Notes around Youth, and the other is to create something to watch by relying on the conflict of program guests. Flowers and Teenagers belong to this category.

The mode of music+travel is a relatively rare mode at present, but Happy Departure is not the first music+travel reality show in China. Previously, such a mode has been set up in various arts such as City of Meeting, Walking and Singing, but the difference is that these programs emphasize the purpose of song creation, that is, the program will require guests to travel to a certain place and then create related songs, and the purpose of travel designed for music creation is obvious.

It is rare to combine simple music creation, singing and travel reality show like Happy Departure, and its success can also show the audience’s recognition of this model. So far, it has been reported that similar fast girls’ ensemble "Summer when I Want to Sing" and "My Style and My Show" are being prepared, but their broadcast effect remains to be seen.

Guest lineup: multiple labels, with cross-circle effect.

Because the brothers of Happy Departure are all born in the top 13 fast men in 2007, although their popularity is not high at present, they still have a good foundation in certain age groups, especially this group of viewers who have experienced too fast men’s draft, such as Chen Chusheng’s "Did anyone ever tell you" and Ahu、Yue’s "Can you forget", which may be the mobile phone ringtones they have set.

△ "Welcome to the Mushroom House", the songs in the re-employment men’s team ranked pk.

In addition, "Happy Departure" itself takes "Fast Men Reunion Travel" as an important topic, and the repeated historical memories of fast men in the program give people a feeling of returning to the past, which is easy to poke the nostalgic complex of this group of old fans, thus promoting their desire to watch.

However, if we simply capture this audience, "Happy Start Again" may not get such good audience feedback. The key is that they can also be loved by many young people at present. On the one hand, the brothers of the men’s team are "musicians", and their professional ability is very resistant to fighting. They can sing and create at any time in the program ("What a suck" and "I cried and I cried again" are the stalks in the program and the impromptu songs they created), which makes the young audience very recognized for their talents.

△ The "Deserve It" inspired by "Mushroom House" has become the theme song of the program.

On the other hand, some brothers have their own unique skills. For example, when they wake up, they often shoot "The Daily Life of the Old Singer" for other brothers spontaneously, which is dubbed by netizens as "Little Genius of vlog Editing". It is fun and interesting, and is recognized and loved by many young audiences, which also urges them to archaeological their older brothers’ previous programs and understand their past 15 years’ history.

△ "The Daily Life of the Old Singer" filmed by Awakening

In fact, in the domestic reality show, there are few variety guests who have such cross-circle effect. Comedy variety coffee Jia Ling, Yang Di, and singer variety coffee Charlie are among the better guest types, while the variety guests who are biased stars are generally difficult to get multi-circle recognition in variety shows.

However, after knowing this theory, most variety shows will be added by selecting various types of guests in order to cover all kinds of audience groups. It is not uncommon for singers, comedians, talk show actors and film and television drama actors to gather in one variety show.

Program interaction: emphasize participation and cultivate unique fan feelings

As mentioned above, "Happy Start Again" faced obstacles in budget, advertising sponsorship and other aspects in the early preparation, and this variety show was finally broadcast smoothly, which has an inseparable relationship with the fans of the show. On this basis, "Happy Start Again" conforms to this characteristic and creates a unique strong fan interaction.

In the pilot film of the program, the program group initiated the fan interaction of the group name, and several brothers published a solicitation in Weibo, asking netizens to offer suggestions and think of a name for the program, which also led to the circle of funny names such as "Nobody cares", "No more crazy and older" and "Brothers who behave badly" in the program. Fan interaction doesn’t end like this. The program group also plays this part of the clip, so fans who are selected by their brothers to read their names will have more satisfaction.

Not only the name of the program, but also the unique interaction between "dining tables" (the fans’ names of brothers) and their brothers, as well as the Amway of the Grain Dojo. The program was recorded and broadcast because of advertising sponsorship. Both the brothers of the men’s team and the audience of the program are very grateful to it. The brothers sang for the Grain Dojo in the program, and the fans bought instant noodles in the Grain Dojo in their daily lives. I hope they will continue to sponsor the second season of Happy Departure. To some extent, this is also a way to strengthen the relationship between fans and brothers. When guests and fans see each other’s efforts and intentions, it is easier to empathize with each other.

In fact, fans’ participation in the recording of official programs is not unique to Happy Start Again. For example, Running and Happy Camp have had interactive design of related links, thus mobilizing fans to be active and increasing the degree of topic. Different from these programs, the interaction of Happy Go Again is based on the unique relationship established by the program group, guests and fans, because no matter which side knows more or less the hardships of program preparation and investment promotion, they also understand that it is not easy to broadcast variety shows. The interactive design of the group name determined by the audience can show that the program group is interested in cultivating this special audience feeling.

Can the high score of "Happy Start Again" be continued?

According to Weibo released by Zhao Linlin, the producer of Happy Go Again, Happy Go Again has already started to prepare for the second season. At present, the high score of 9.6 in Happy Go Again has hit a large number of domestic variety shows, but it will take time to consider whether this popularity can continue into the next season or even more similar programs.

On the one hand, producer Zhao Linlin indicated that the second season show will still retain the favorite men’s team brothers, but the new problem is whether the brothers can still have the mentality of the first season after the success of Happy Departure. Brothers like Ahu、Yue, Bird and Lu Hu are frequently invited by the show. Excessive consumption of the re-employment men’s team may also make "Happy Departure 2" enter the dilemma of boring guest output.

△ "Happy Start Again" producer Weibo

On the other hand, the variety show "Happy Departure" may also face the dilemma of comprehensive N generations. With the high voice of the audience and the soaring word of mouth, the influence of advertisers and other capital on the production of the program may gradually show up. In the first season, fans are struggling to get advertisements, but in the following seasons, it is easy to turn into an embarrassing situation in which the program is full of advertisements. How to debug the collocation of advertisements and program content is an important topic that Happy Departure will face in the future.

And the program "Happy Start Again" itself also has a fatal weakness, that is, the program planning is not strong. Many viewers said that the success of the first season was almost entirely due to the chemical reaction of the brothers of the men’s team, and the design of the variety show was not brilliant, such as guessing the lyrics and 123 Woodenhead, which were very traditional games without their own characteristics. However, the director of the program group also said that he would plan the second season’s programs well and strive to "empower artists, not consume them".

△ crossword puzzle in the program

The first season of "Happy Departure" is coming to an end, but the audience’s love and affection for the re-employment men’s team will not end, and the high score of "Happy Departure" also provides practitioners with various production considerations. Domestic variety shows are not without originality, and they can still find their own way to success as long as they are careful.