标签归档 西安桑拿

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Key points of investment in the beauty market in October 2023: the pre-sale in double 11 started, domestic products rose, and laws and regulations concerned.

According to the recent institutional research report, summarize the investment points of related industries for your reference:

1. Sales of e-commerce platform

In October 2023, the pre-sale in double 11 opened, and multi-category brands ushered in sales opportunities. The demand-oriented e-commerce Taobao platform has a relatively balanced sales volume of beauty head category, while the interest-oriented e-commerce platform Tik Tok has a large gap in sales volume of beauty head category, and facial skin care products with mature grass planting and marketing methods have the best performance. International brands such as Mystery of Sea Blue and Estee Lauder have higher sales on Amoy platform, while domestic brands have better performance on Tik Tok platform.

2. The influence of the spokesperson

October 2023 is approaching the big promotion, and more brand energy is released in the promotion itself, which is 48.3% lower than the number of new spokespersons in September. The types of spokespersons are mainly actors, singers and idols. With the help of the popular drama "Cloud Feather", the Gongmen brothers and sisters have become the new favorites of beauty cosmetics, which has stimulated a new aesthetic attitude.

3. Commercial cooperation of artists with goods

In October, 2023, the estimated sales of beauty brand commercial cooperative artists increased significantly, and the estimated sales of artists exceeded 100 million brands. The effect of commercial cooperation between artists with domestic products and international beauty and skin care brands is more remarkable.

4. Drama comprehensive sponsorship form

In October 2023, the sponsorship of beauty brand drama was mainly in the form of patches.

5. Changes in regulations

With the publication of the Administrative Measures for Cosmetic Inspection (Draft for Comment), investors need to pay attention to the compliance of enterprises in related industries.

6. Company performance

L ‘Oré al’s sales in the first three quarters exceeded 30 billion euros, Hermes’ perfume and beauty business income in the first nine months was about 2.865 billion yuan, Proya (603605) launched Ruby Cream Version 3.0, Watsons and L ‘Oré al jointly created the first "Tide Play Makeup Zone" box, and the INTOYOU x POPMART co-branded gift box was released. The company’s performance is worthy of attention.

Look at the investment jokes and relax:

According to the latest financial information, domestic brands perform better on the Tik Tok platform, while interest-oriented e-commerce platforms are known for their mature marketing methods. It seems that salespeople and beauty bloggers can not only bring goods in physical stores, but also gallop in the virtual world. No wonder young people nowadays like to shop crazily on the e-commerce platform, which is more lively than going to the market!

Hexun self-selected stock writer

Risk warning: The above contents are only the opinions of the author or guest, and do not represent any position of Hexun, and do not constitute any investment advice related to Hexun. Before making any investment decision, investors should consider the risk factors related to investment products according to their own conditions and consult professional investment consultants when necessary. Hexun tries its best to prove the authenticity, accuracy and originality of the above contents, and does not make any guarantee or commitment to this.

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The third round of TGA Player’s Voice Award: the final winner of five games competition

TGA2023 "Voice of Players Award" has now entered the third round. Players will vote for the final winner in the remaining five games, and the results will be announced at the award ceremony on December 8. These five games are:

Gate of Bode 3

Cyberpunk 2077 Shadow of the Past

The original god

Spider-man 2, Marvel Comics

Tears of the Kingdom of the legend of zelda

By the way, the official page of this voting activity no longer shows the vote rate of each game, and the official may want to prevent the phenomenon of brushing tickets from happening again. Before the TGA organizers fixed the problem on December 29th, the outside world could know that the ten games, Perfect Sound, Hogwarts Legacy, Final Fantasy 16, Super Mario Brothers Surprise, Armored Core 6, and Collapse of the Star Dome Railway, competed fiercely to keep or break into the top ten, and finally entered the second round of voting.

Killer 2 of the Mind

Gate of Bode 3

Cyberpunk 2077 Shadow of the Past

The original god

The legacy of Hogwarts

Collapse the Star Dome Railway

Pinocchio’s lies

Spider-man 2, Marvel Comics

Resident Evil 4 Remastered Edition

Tears of the Kingdom of the legend of zelda

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The beauty brand PK may be behind the contest of big data.

Recently, Amazon in the United States and Saks Off 5th, a discount department store retailer under Hudson’s Bay Group in Canada, have successively launched their own beauty products. At the same time, Glossier, an American niche makeup brand, also completed the D round of financing of $100 million. In the beauty industry, popular brands and niche brands have their own ways, but they are ever-changing and inseparable from their ancestors-relying on data support.

Last week, Amazon officially announced the launch of its first self-owned skin care brand, Belei, including 12 kinds of products such as moisturizing cream, eye cream, spot-lightening essence and cleansing wipes, with prices ranging from $9 to $40. At present, four products, such as moisturizing cream and cleansing wipes, are sold online on Amazon China official website.

The evaluation given by foreign netizens who first experienced Belei is "not bad". At present, some domestic fashion and beauty bloggers in Weibo also provide their experience: they feel that the whole line of things is more suitable for normal skin and dry skin. As for the packaging and price, netizens think that the packaging is "very summer" and the price is moderate and acceptable.

Image source/beauty intelligence bureau official micro-screenshot

At the same time, Canada’s Saks Off 5th also officially launched the first self-owned beauty brand Fifth City. There are more than 35 products in this series, covering products such as face, eyes and lips, and the price is between 4.99 and 60 dollars. It is reported that Fifth City will launch hairdressing and skin care products in the future.

Image source /Saks Off 5th official website screenshot

Almost at the same time as Belei went online, American niche beauty brand Glossier also announced the completion of the D round of financing, amounting to 100 million US dollars. Emily Weiss, the founder of Glossier, started the beauty blog "Into The Gloss" in 2010. The Glossier brand was born in 2014, and its products cover four categories: skin care, beauty, body care and perfume. For consumers in China, Boy Brow Eyebrow Glue is the star product of Glossier. FreeQin, a fashion blogger, specially recommended this product in Weibo, saying that the spiral brush of this eyebrow glue is very small, unlike those long spiral brushes, which can easily get around the eyebrows and touch the makeup. And similar word-of-mouth effect has made Glossier have more and more fans in China.

Image source /Glossier official website screenshot

It is reported that since the first self-owned brand was launched in 2009, Amazon currently has 138 self-owned brands, focusing on goods such as clothing, shoes and jewelry. This time, entering the field of beauty, the signboard of "Amazon" is firstly the brand endorsement of Belei. At the same time, whether it is Amazon or Saks Off 5th, big data on online or physical retail platforms is a strong support for product research and development. Previously, there was an analysis article about Amazon’s "own brand", pointing out that it is easy for Amazon to understand the advantages of competitors’ brands on its website by analyzing customer comments, such as which products and price ranges have the highest sales volume and why.

And niche beauty brands are also inseparable from big data. Emily Weiss once said that Glossier’s products are the most direct response to the information collected from community feedback and countless interviews around the world. At the beginning of the brand, Emily Weiss noticed that readers often complained that the moisturizer was thick or sticky, and Glossier’s first moisturizer was based on this feedback from readers.

Image source /Glossier official website screenshot

In January 2015, in the final stage of research and development of Glossier’s facial cleanser, Emily Weiss published a blog post asking readers in Into The Gloss community what kind of facial cleanser they wanted. In the end, it received more than 370 online responses and thousands of comments from its various social media channels. Emily Weiss called this facial cleanser her company’s first "veritable mass product".

Zara launched makeup last year, and traditional big IPS such as the Forbidden City and the Summer Palace have also made makeup across borders. Hermes will enter the beauty industry next year … More and more funds will flow to the beauty market. The big data behind the "Yan value economy" always provides various reference bases for enterprises and consumers-mask lipstick is the most favored, and the increase mostly comes from market segments, Yunnan people prefer natural beauty, and "exquisite boy" and "little fairy" are mostly concentrated in Jiangsu and Zhejiang provinces, Tianjin "small fresh meat" becomes a dark horse in the beauty cosmetics consumer market, and after 95 and 00, it is the main consumer of Yan value (according to JD.COM’s "Beautiful New Starting Point"

Beijing News reporter Wang Lin Image source Beauty Intelligence Bureau Guan Wei, Saks Off 5th official website, Glossier official website proofread Liu Baoqing.

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How to reshape science education? More than 60 top scientists in the world have a heated discussion | World Top Scientists Forum

Cover journalist Zhang Zheng Chejiazhu

How to distinguish between facts and opinions? What kind of person is suitable to be a science teacher? What kind of responsibility do scientists undertake in the dissemination of scientific facts? When more than 60 top scientists in the world gathered around a round table to discuss in depth the topic of reshaping science education, countless sparks of thinking emerged in generate. On the morning of November 8, Mobius Forum, the world’s top scientist, was held. More than 60 scientists from Harvard University, MIT, Stanford University, Berkeley, south university of science and technology of china and other universities expressed their concerns about science education through two-minute presentations and free communication. Professor Bruce Alberts, the chairman of the forum at the University of California, San Francisco, said that many viewpoints made him feel refreshed, and he hoped to record these valuable viewpoints of scientists and promote science education together.

Alberts, for example, should introduce science education from kindergarten to guide children to observe seeds. Science education in primary and secondary schools comes from thinking about hundreds of problems.

Mobius forum

Distinguish between facts and opinions

China has a history of more than 2,000 years of education, and China people are good at exams. So do we also have advantages in science education and critical thinking? Wang Yifang, academician of China Academy of Sciences and director of Institute of High Energy Physics of Chinese Academy of Sciences, shared his views.

What are scientific facts and what are other people’s opinions? Many scientists at the meeting mentioned this classic case about distinguishing scientific facts. To master the skills of distinguishing facts from opinions, it is necessary to educate the whole people scientifically. "Science is the only way to change the world." May-Brett Mosor, a neuroscientist who won the Nobel Prize, said that the core of science is curiosity. As parents, there will be times when they can’t answer their children’s questions. At this time, don’t be afraid to answer them, but switch ideas and lead their children to explore and study together.

Guest discussion

Practical operation is more important than just listening to theory.

"I can’t understand it after a few hours of lectures, and I will understand it as soon as I enter the laboratory." Bruce Alberts shares his experience in science education. Take five-year-old children to the fields, let them study seeds, and take students to the rainforest to participate in measurement and research. It is more effective to explore on the spot than to talk about theory.

Professor Carlos is engaged in engineering education. He tries his best to let his students participate in various research activities. The direction of science education efforts is to cultivate students’ curiosity and explore ways to solve problems. David Zilberman, a professor at Berkeley, California, who studies agricultural science and technology, said that science education is not confined to one field, but to understand how the world works. Physics, chemistry, economics, life sciences and even investment science should all be understood.

Train middle school science teachers.

German scientist Franz Ulrici recalled his story with a science teacher in a middle school. The teacher’s enthusiasm has been infecting him as a student, and they have maintained close contact until now.

Goerge smoot, a professor at the University of California, Berkeley, shared his experience in science education. As a university professor, he actually gave a science lecture in middle school, but the efficiency was not very high. So he set up a teacher workshop to spread science by training science teachers and achieved good results.

Scientists attending the meeting also put forward the social responsibility of scientists-transmitting scientific voice to decision makers and promoting international cooperation in the field of education, so as to better shape the future of science.

Guest speakers

How to "pop" social media "bubble"

Professor Andre Gaim, a professor at the University of Manchester, is concerned about the spread of scientific information in the information explosion environment: "Some people only believe what they believe." How to puncture the bubble in information dissemination? His topic resonated with many scientists present.

"Nowadays, young people use social media a lot, but I don’t know that these are all recommended by algorithms, and they will continue to push your favorite content to you." How to distinguish effective information is a great challenge in the future. Many scientists have expressed concern about social media. Professor Barry Marshall of the University of Western Australia said that his way to avoid being "pushed" is to dislike all the recommended information. Li Andu Pagea, a scientist at Rome Biomedical University, shared that he and his 14-year-old daughter exchanged mobile phones to avoid being influenced by push information.

How to deal with the explosive development of artificial intelligence

Many professors have expressed great concern about the development of artificial intelligence and GPT. How fast can we find the answer? How to avoid students cheating with GPT? Professor michael levitt, a professor at Stanford University, said that he benefited from the development of artificial intelligence. "Because of artificial intelligence, my productivity has tripled." At the same time, he said that the world is developing with each passing day. In the future, education will exchange roles, and everyone should understand artificial intelligence.

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The Top Ten Most Popular Games in Tik Tok and the Collection of Popular Games in Tik Tok are recommended.

In 2024, in the ranking of popular games in Tik Tok, Xianxia mobile game occupied a leading position in the minds of many players. These games take the fantastic world of Xian Xia and the wonderful journey of martial arts cultivation as their selling points, and are highly sought after by the majority of players. The following is to recommend the top ten most popular Xianxia mobile games in Tik Tok in 2024, and talk to you about the "internal number" that everyone has paid more attention to recently:

In fact, in the final analysis, this kind of account is just a means of some game platforms, but for an ordinary player, it benefits a lot. From the perspective of his welfare, whether it is the recharge support that he gets every day after taking the service, or the special gift package, vip, attribute bonus given by the platform, and the money return with several or ten times the recharge, it seems that this kind of account is in full swing. Many people haven’t seen it around, because this kind of account is too sensitive. Most game makers give this kind of account to official website, the game leopard. Dozens and hundreds of people are hungry every month, which is the limit, so don’t think it will ruin the street. Well, it’s inconvenient to say more if there are too many. Then let’s talk about games:

The Top Ten Most Popular Games in Tik Tok and the Collection of Popular Games in Tik Tok are recommended.

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-1-"Laughing at Dreams"-

Features: a brand-new national war xian Xia

Heat of the whole network: 580w+

The game is introduced: "Laughing at the Dream" is a brand-new national war Xian Xia, and the game brings rich welfare and many activities. Added characters and skills to give players more special experiences. Full of surprises, rich in explorability. In the "Dream of the New Immortal", participating in the commemorative activities can also win free new mount opportunities, making the characters cooler and more personalized.

-2-Wonderland Without End-

Features: strange journey

Heat of the whole network: 590w+

The game is introduced: Wonderland Without Ends leads players to set foot on mysterious treasures, solve puzzles and continue to meet challenges. Using a variety of weapons and skills, the actions and tactics of the game coexist, providing more choices. Climb the peak of strange land, explore, solve puzzles and experience different Xianxia journeys.

-3-Nine Songs of the Fantasy World-

Features: the combination of war and spirit

Heat of the whole network: 600w+

The game is introduced: As a spirit bender in "Nine Songs of the Fantasy World", he will become attached to many fighting spirits and realize all-round assistance with nine fighting spirits. The four schools in the game are highly challenged and flexible in dealing with the battle. Through the unique face-pinching method, the characteristic figures are shaped and the unique style is displayed.

-4-Dream Xian Xia-

Features: brand-new occupation

Heat of the whole network: 610w+

The game is introduced: Dream Xian Xia not only adds a variety of new occupations, but also provides a wide range of personal suits. By challenging different professions in the game, players can explore more possibilities and tactical ideas. Experiencing exciting games has gradually become the focus of the battlefield.

-5-"The Enchantment of Taikoo"-

Features: gorgeous three-dimensional visual effects

Heat of the whole network: 630w+

The game is introduced: "The Enchanted Record of Taikoo" provides gorgeous three-dimensional visual effects, and you can roam freely in the fairyland. The game has four classes and a thrilling group battle PK. In addition, you can also get exclusive cloaks, pets and other equipment to show your unique charm and impress everyone.

-6-"Chang ‘an Fantasy"-

Features: adaptation of classic comics

Heat of the whole network: 640w+

The game is introduced: "Chang ‘an Fantasy" is based on the classic comic book with the same name, which accurately restores the comic characters and plots. In the game, players will join the clan of cultivation and explore the mysterious place in the world. Join Zongmen, overcome numerous difficulties and witness moderns in ancient and modern times.

-7-"Asked"-

Features: original end-game adaptation

Heat of the whole network: 660w+

The game is introduced: "Wen Wen" is transplanted from an end-game version, which revolves around the core gameplay of Taoism’s five qi, and provides a unique Taoist system. Many new ways of playing have been added to the game, including gods’ pets, mounts, role formation, etc., which bring more fun and challenges to players. Players can train their beast partners, ride cute mounts, open hotels and complete interesting reward tasks.

-8-"Qingyun Tactics 2"-

Features: permanent mount

Heat of the whole network: 680w+

The game is introduced: "Qingyun Tactics 2" is a game with the theme of Xian Xia, which provides permanent mounts and makes the game world full of relaxed and happy atmosphere. Players can participate in a variety of mission activities, explore all kinds of thrilling tasks, explore the mysteries of the fairy land, and enjoy more details and aesthetic enjoyment.

-9-The Battle of Shushan-

Features: adaptation of genuine drama of the same name

Heat of the whole network: 720w+

The game is introduced: As a large-scale Xianxia game, The Battle of Shushan is endorsed by a star, and is authorized by the drama of the same name to restore the characters and plots in the drama. There are five occupations in the game to choose from and change, providing rich gameplay such as marriage and love, cross-service team-building and group warfare. Experience the confrontation between good and evil, and fully display your personality and style.

-10-"Fairy Dream"-

Features: immersive HD picture

Heat of the whole network: 750w+

The game is introduced: The high-definition picture of "Fairy Dream" allows players to feel the immersive Xianxia and the world of cultivating immortals. Special gameplay such as the immortal league campaign allows players to fully experience the fierce battle in the immortal world. Form an alliance with other players, participate in cross-service battles, get various fashions and special mounts, and break into the road of Xian Xia with friends.

Tips:

Choose a Xianxia mobile game that suits you and experience the magical journey of martial arts cultivation in depth. Feel the scenery of Xian Xia’s world in the game, experience the growth of the role and make like-minded friends. Sprinkle wisdom and courage, meet new challenges, constantly improve combat effectiveness, and finally shine in the Xianxia world. Dare to challenge and enjoy the pleasure of conquering Xianxia world!

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From trough to retaliatory rebound, the badminton market is recovering after the epidemic.

The Paper reporter Zhu Xi

An epidemic has brought unprecedented challenges to many industries, especially the sports industry.

With the gradual control of the epidemic, people pay more attention to physical health and exercise, which makes the participants in this industry see more hope to overcome difficulties.

The three-day VICTOR Brand Conference was held in Nanjing International Youth Cultural Center from September 7th to 9th. As a window to see the trend and creativity of badminton, this brand conference has also made many people see the confidence of all parties in the industry in the post-epidemic era.

The epidemic situation has improved, and the market confidence is more sufficient.

"Seeing that there are as many partners attending the meeting as in previous years, we have more confidence." Many of the participants in this brand conference are dealers in the badminton industry, and they can be said to be the most sensitive people in this industry. After experiencing the trough after the epidemic, they can also feel the rebound of the sports industry best.

VICTOR’s exhibition released the latest badminton equipment including ARS-100X, TK-RYUGA, VG1, P9200Ⅱ and HelloKitty co-branded products, and it was also an order meeting for these dealers in the first quarter of 2021. The number of participants and the order quantity of dealers have naturally become the most intuitive angle to spy on an industry.

"I feel that the impact of the epidemic is gradually fading and the sports industry is recovering rapidly." Mr. Zhang, a sporting goods distributor from Xiamen, told The Paper that his biggest feeling is that the scale and participants of the annual brand conference are no different from the past. "All the business partners I know are here, and everyone doesn’t want to miss this order fair."

He doesn’t shy away from the fact that business is difficult in the first quarter. After all, no one expected that the epidemic would be so serious, but since the second quarter of this year, the sales of badminton equipment have rebounded in retaliation. "On the one hand, everyone has been holding back for so long, and they also realize the importance of exercise to health, and badminton is one of the easiest sports to get started; On the other hand, the market environment also requires everyone to make small profits but quick turnover and go to inventory. "

Although there was hardly much profit in the first two quarters, Mr. Zhang was full of confidence in the next sporting goods market. "After experiencing a 50% slump in the first quarter and retaliatory growth in the second quarter, I believe this market will gradually stabilize, especially the improvement of the epidemic, which will actually allow more people to participate in badminton."

This statement has also been confirmed by VICTOR. A staff member of the organizer of the brand conference told The Paper that their analysis of sales big data found that "the epidemic did not bring much change to the sales of high-end products, but the entry-level products showed an obvious rise after the epidemic. This also proves that more people are involved in badminton. "

Of course, for VICTOR, the challenge brought by the epidemic is also real, with destocking and new product development and sales at the same time, and dealers are also experiencing big waves.

"Under this epidemic, some small sporting goods dealers have to close down due to problems in pressing goods and capital turnover." A dealer from Beijing told The Paper that the market in this sub-sector like badminton is becoming more and more mature, and it will face difficulties if it fails to keep up with its size and operation.

But for the future market, he is as optimistic as Mr. Zhang in Xiamen. "The improvement of the epidemic situation is real, and sports venues have been opened everywhere. Therefore, even after the retaliatory rebound, sales in the third quarter declined slightly, and I believe it will gradually stabilize."

Driven by the competition, the industry will be upgraded in all directions.

Compared with the confidence in words, the order quantity may be a more direct manifestation of the confidence of these badminton industry participants.

The plans of several dealers interviewed by The Paper are the same-the order quantity of products in the first quarter of next year will remain at least the same as that in the same period of last year, and even increase slightly.

In the eyes of these sporting goods dealers, the gradual resumption of the competition in the second half of the year and the Tokyo Olympic Games next year will further stimulate the badminton market.

VICTOR also announced the resumption of a series of well-known badminton amateur competitions in China, such as "Shuangxiong Club", "Victory in Hand", "My Fair Lady" and "Victory Youth", among which "Shuangxiong Club" has been resumed nationwide.

"Only when there are more events and new products are interesting enough, consumers will increase their consumption of equipment and supplies." A dealer thinks that the sports market is picking up, and the whole industry needs upgrading, whether it is brands, dealers or consumers.

"As far as the badminton industry is concerned, the demand for products is flexible, the coverage is wide, the added value of products is high, the industrial chain is long, and the driving effect is strong. Therefore, every link of this industry needs to be changed, so that everyone can work together to expand the market in Qi Xin."

Nowadays, online live broadcast has also become the focus of attention of industry participants. As the spokesperson of VICTOR, Cai Yun, the Olympic badminton champion, tried new products during the brand meeting, and admitted that he had tried badminton breaking and online courses.

At present, the former captain of the China badminton team in the field of badminton training is planning to use online courses to better spread badminton. "Online courses spread badminton skills without being limited by offline space and geography, and at the same time, more people can see professional knowledge and skills through developed self-media platforms."

At the same time, he said that he is also trying some cross-border violations. "Personally, I feel that there are various possibilities, so that I can try more in different fields and know how much my potential is."

Talking about the national badminton and the ongoing badminton super league, Cai Yun also thinks that we should take a long-term view and pay more attention to the performance of national players. "It is a torment for athletes not to compete for a long time, and the postponement of the Olympic Games has also broken the original gradual preparation process. After a long wait, there may be an adjustment of self-status."

Athletes are like this, so is the sports industry. Under the challenge of the epidemic, all industries are adjusting themselves, and the sports industry needs more and more comprehensive industrial upgrading in the future.

Editor in charge: Pu Yaolei

Proofreading: zhangyan