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　　Xinhua News Agency, Beijing, April 12 th: The export has achieved a "good start" and new energy vehicles have "accelerated running" — — Observation on the development of automobile industry in the first quarter

　　Xinhua news agency reporter

　　According to the data of China Association of Automobile Manufacturers, in the first quarter, the production and sales of new energy vehicles in China reached 1.65 million and 1.586 million respectively, up by 27.7% and 26.2% respectively. 994,000 cars were exported, up 70.6% year-on-year.

　　Recently, reporters interviewed in Anhui, Jilin, Hubei and other places found that since the beginning of this year, with the promotion of consumption policies and the adjustment of the layout of car companies, the automobile industry is steadily recovering and rejuvenating.

　　China car is busy "going out to sea"

　　In the past few days, the Khorgos highway port in Xinjiang has been a busy scene, and many domestic cars have been cleared quickly and orderly. Cars from Shanghai, Shandong, Anhui, Henan and other places are continuously sent to Kazakhstan, Turkmenistan, Uzbekistan and other countries.

　　"In the first quarter, more than 580 vehicles were inspected and released for export commodities." Xu Zhiwei, deputy director of the border inspection department of Horgos Entry-Exit Frontier Inspection Station, said that in the first quarter, the number of commercial vehicles exported at Horgos Highway Port reached 11,200, up 24.2% year-on-year.

　　"In recent years, the quality and service of domestic cars have been continuously improved, and they have become more and more popular in Central Asian countries." Che Xueling, head of Horgos Chenxi International Freight Forwarding Co., Ltd., said that in the first quarter, the company had exported more than 1,000 commercial vehicles, up 30% year-on-year, and the trade volume exceeded 30 million US dollars.

　　The busy scenes at major ports reflect the strong momentum of China’s automobile "going out to sea".

　　"Jilin Province has provided important support in port coordination, shipping guarantee and export customs clearance." Yang Dayong, chairman of FAW Group Import and Export Co., Ltd., said that in the first quarter, the group exported 15,000 vehicles, up 125% year-on-year.

　　It is understood that FAW plans to establish more than 700 Red Flag Experience Centers abroad to fully explore overseas markets focusing on Europe.

　　Recently, the trend of local automobile brands collectively "going out to sea" is obvious. Chery automobile is exported to some countries and regions in North America; Jianghuai Automobile held the delivery ceremony of 10,000 passenger cars in UAE; BYD leads the pure electric vehicle market in Thailand & HELIP; …

　　According to the data of China Automobile Association, in the first quarter, Chinese automobile enterprises exported 994,000 vehicles, a year-on-year increase of 70.6%. Among them, 248,000 new energy vehicles were exported, a year-on-year increase of 110%.

　　Experts said that over the years, Chinese car companies have continued to deepen their overseas markets. Nowadays, export has become one of the important engines supporting the growth of automobile sales.

　　New energy vehicles "accelerate running"

　　Walking into the body workshop of Weilai Hefei No.2 Manufacturing Plant, the reporter saw more than 700 yellow robots waving their arms and flying up and down, and hundreds of workers were nervous and busy.

　　In the first quarter, Weilai Automobile delivered a total of 31,041 new cars, a year-on-year increase of 20.5%. Weilai’s achievements in the first quarter are the epitome of the continuous recovery of the new energy vehicle market.

　　In March, BYD sold more than 200,000 new energy vehicles, up 97.45% year-on-year; LI delivered over 20,000 new cars, an increase of 88.7% year-on-year; Extreme Krypton delivered over 6,000 new cars in March, a year-on-year increase of 271%… …

　　The recovery of automobile consumption in the first quarter is inseparable from the continuous release of recent policy dividends: the subsidy for replacing new energy vehicles with passenger cars in Beijing is up to 10,000 yuan; Guangzhou introduced a policy to subsidize the purchase of personal new energy vehicles; Linyi, Shandong Province issued car coupons with a total value of 20 million yuan.

　　The popularity of new energy vehicles is closely related to the continuous introduction of new marketing methods and the improvement of consumer recognition. The reporter saw many new energy automobile brand experience centers such as Weilai and Ideality in many shopping malls. Shopping and online car purchase have become new consumption trends.

　　"Low travel cost, many brand choices, rich smart applications and moderate prices." Ms. Zhao, a citizen of Beijing, said that she recently ordered a new energy vehicle on her mobile phone. Due to the surge in orders, the system showed that it would take three to four weeks to pick up the car. Before picking up the car, she could change various configurations of the vehicle at any time with her mobile phone.

　　"Consumers are paying more and more attention to the intelligent and networked attributes of automobiles." Xia Yiping, CEO of Jidu Automobile, said that the "new four modernizations" of automobiles with the trend of electrification, intelligence, networking and sharing have pointed out a new direction for the transformation and upgrading of automobile enterprises.

　　Experts in the industry believe that 2023 will be a painful period for the new energy automobile revolution and the deep transformation of the automobile industry. Car companies throw away the subsidy "crutches" that have lasted for many years and really start to "walk independently".

　　"Enhance the competitive advantage of core technologies, optimize product layout, reduce supply chain costs, and cope with the competitive environment of short-term price-for-quantity exchange." Cao Ting, director of Chery’s new energy brand, said that car companies should actively adjust their layout in response to pressure and have full confidence in the market recovery.

　　According to Chen Shihua, Deputy Secretary General of China Automobile Industry Association, in the first quarter, the production and sales of new energy vehicles in China increased by 27.7% and 26.2% respectively, and the market share reached 26.1%. The new energy automobile industry still maintains vigorous growth vitality.

　　Potential to be released

　　In March, the auto market experienced a fierce wave of promotion. According to Chen Suizhou, director of the network and marketing support department of Shenlong Automobile, the recent subsidy promotion activities have promoted the rapid growth of orders, and the orders of brand models of Shenlong Automobile have exceeded 16,000 in less than half a month.

　　It is in sharp contrast with some car companies’ "opening the door". Some car company leaders have reported that recently, a large number of brands have caused companies to shut down some production lines.

　　Chen Shihua said that in the first quarter, multiple factors in the auto market were superimposed, and the effective domestic demand has not been fully released, and the economic operation of the auto industry is generally under great pressure.

　　What is the potential of the auto market under pressure?

　　According to statistics, in recent years, China’s car ownership has increased by more than 20 million vehicles annually, and the number of cars per thousand people is about 225. This figure is still far from that of developed countries, and China’s car market has great potential.

　　Some insiders pointed out that the theoretical number of scrapped vehicles in China should be close to 10 million every year, but the actual number of scrapped vehicles recovered every year is far from this number. The motor vehicle scrap recycling industry is developing steadily, or it will promote the warming of automobile consumption.

　　Car increment, scrap replacement and consumption upgrading are expected to drive car consumption, while the demand for personalized travel of residents is also increasing year by year. Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said that the rural market may become an important growth force for automobile popularization.

　　"From the market feedback in March, the situation in the auto market in the second quarter is relatively optimistic." Xu Haidong, deputy chief engineer of China Automobile Association, said.

　　The relevant person in charge of the China Automobile Association said that with the acceleration of the transformation and upgrading of the automobile industry, car companies are under the dual pressures of stable operation and transformation and upgrading. Car companies should focus on high-quality development and make efforts in product technology, quality and brand power. He suggested that the state should uniformly introduce relevant automobile consumption promotion policies to help the industry achieve steady growth. (Reporter Gao Kang, Wu Huijun, Zhang Jian, Gu Yu, Wang Zichen)

　　Xinhua News Agency, Beijing, February 12 (Reporter Shi Yucen) The Ministry of Education and the Ministry of Industry and Information Technology issued a notice on the 12th, putting forward clear opinions on the work of "suspending classes without stopping studying". The notice made it clear that "suspension of classes without stopping studying" should give priority to epidemic prevention and control, safeguard the health and safety of teachers and students, adhere to the combination of national curriculum study and epidemic prevention and control knowledge study, pay attention to strengthening patriotism education, life education and mental health education, and encourage students to exercise and carry out extracurricular reading.

　　According to the circular, we can learn from some local good practices for the requirements of online learning. There is no uniform and rigid requirement for online learning in the lower grades of primary schools. Parents and students choose voluntarily, and specific provisions are made for students in other learning periods to prevent students from studying online for too long. Resolutely prevent students from studying too fast in advance, protect their eyesight, and prevent them from adding unnecessary burdens.

　　The notice stressed that it is necessary to do a good job in the connection between teaching and home study after the start of school. It is required to prevent home-based learning from completely replacing school classroom teaching. After the formal start of school, it is necessary to accurately analyze the learning situation, carefully check the students’ home-based learning situation, diagnose and evaluate the learning quality, and make a targeted teaching plan. For the courses that have been studied at home on the Internet, focus on explaining and reviewing the learned contents, increase the assistance to students with learning difficulties, and ensure that each student has a better grasp of the learned knowledge, and then conduct new course teaching; For those who have not participated in online courses in the lower grades of primary schools, teaching should be carried out from the beginning.

　　The Central Economic Work Conference regards "focusing on expanding domestic demand" as the primary task of economic work in 2023, and makes it clear that "restoring and expanding consumption should be given priority". Since the beginning of the year, various departments have made a series of arrangements to better play the basic role of consumption.

　　How to make consumption "hot"? How to solve the outstanding problems such as inconvenient consumption, unwillingness to consume, and fear to consume in order to release the consumption potential? Some deputies who participated in the two sessions of the National People’s Congress made suggestions.

　　Excellent supply to better meet consumer demand

　　Since this year, the consumer market has recovered steadily. The monitoring of business big data platform shows that during the Spring Festival, the passenger flow of key business districts in 36 large and medium-sized cities nationwide increased by 27.8% compared with the same period of last year, and the sales of key retail and catering enterprises nationwide increased by 6.8% compared with the same period of last year.

　　However, the potential of domestic demand still needs to be further released. According to the report of China Banking Research Institute, the rapid recovery of consumption "quantity" reflects the improvement of residents’ consumption and willingness to travel since the optimization of epidemic prevention and control measures, but the "quality" is relatively insufficient. Some consumer sectors are facing insufficient supply, and there is still room for adjustment in the future.

　　Zhou Junping, deputy to the National People’s Congress and secretary of the Party Committee and chairman of Hainan Development Holdings Co., Ltd., believes that "improving consumption conditions from the supply side will have a positive and far-reaching impact on further stimulating consumption potential, promoting consumption backflow and expanding domestic demand." Taking duty-free consumption in Hainan’s outlying islands as an example, he pointed out that the market supply of high-end consumer products in Hainan Island is insufficient, and it is difficult to fully meet the high-end consumer demand of tourists, resulting in the low average customer unit price of duty-free consumption on the island.

　　Recently, some duty-free shops in Hainan have greatly increased the unit price of customers by introducing new brands and adjusting the structure of goods. Zhou Junping said that this shows that the optimization of the supply side is an important factor in promoting and expanding consumption, which will play a role in optimizing the structure, adding vitality and leading the creation of new consumer demand.

　　Zhang Shuibo, a deputy to the National People’s Congress and a professor at the Department of Management and Economics of Tianjin University, believes that some people have the ability to consume but are unwilling to consume, to some extent because the market fails to provide products and services that meet their needs, such as smart electronic products that young people love and various health care products related to old-age care.

　　Chu Jun, member of Chinese People’s Political Consultative Conference and member of the Standing Committee of the All-China Federation of Industry and Commerce, said that with the rapid development of China’s economy and the continuous expansion of total social consumption, consumer goods have changed from a shortage of quantity to an abundant supply, and residents’ consumption preference has gradually shifted from "whether there is" to "whether it is good". Therefore, it is necessary to create new supply in line with the trend of residents’ consumption, and strive to meet personalized, diversified and high-quality consumer demand.

　　Zhu Dingjian, member of Chinese People’s Political Consultative Conference and chairman of Mission Hills Group, proposed to optimize not only the supply of goods, but also the supply of services. For example, in terms of cultural tourism, we should combine seasonal characteristics and local characteristics to develop tourist routes, tourist performances, immersive experience projects, etc. to stimulate the consumption demand of cultural tourism.

　　Make up the shortcomings and dig deep into the potential of the consumer market

　　While optimizing supply, filling the shortcomings of the consumption environment and innovating consumption scenarios are also regarded as important measures to activate consumption.

　　Taking rural consumption as an example, with the continuous growth of farmers’ income, the consumption demand is also escalating, and the rural consumption environment is still insufficient. In the "Proposal on Further Restoring and Expanding Consumption and Helping Economic Recovery", the Zhi Gong Dang Central Committee suggested to improve the rural circulation system, promote the construction of e-commerce public service system, support the digital transformation and upgrading of rural commercial circulation enterprises, and promote the development of rural offline industries and the integration of online e-commerce trading platforms.

　　Not only the rural market consumption environment needs to be improved, but also the urban consumption scene has room for further improvement and expansion. For example, in some cities, the problem of inconvenient community life is still outstanding, which affects residents’ consumption. Wang Wentao, Minister of Commerce, said at a series of news conferences on the theme of "Opening by authoritative departments" held by the State Council Office on March 2 that there is still great potential in the consumer market within one kilometer of the community. This is not only an important starting point to promote consumption, but also an important measure to benefit people’s livelihood and warm people’s hearts.

　　Yang Chengzhang, member of Chinese People’s Political Consultative Conference and chief economist of Shenwan Hongyuan Securities Research Institute, suggested that we should continue to support large-scale consumption such as housing improvement, new energy vehicles, green household appliances and decoration, increase policy support from the purchase and use links, promote service standardization, and enhance residents’ willingness to consume.

　　Xiong Jianming, deputy to the National People’s Congress and vice chairman of Jiangxi Federation of Industry and Commerce, suggested speeding up the innovative application of new technologies such as 5G and artificial intelligence in the field of consumption, developing new formats and modes of consumption, and increasing diversified consumption scenarios.

　　In fact, filling the shortcomings of supply, circulation and use and optimizing the consumption environment have become the starting point of the policy. The reporter learned from the series of news conferences on the theme of "Opening the Authority Department" held by the State Council recently that we should actively promote the construction of the county-level commercial system and focus on improving the rural consumption environment; Transform and upgrade a number of "large towns and villages" and new convenience stores in rural areas, and improve the county and rural logistics distribution system; A series of measures such as facilitating the circulation of used cars and optimizing the use environment such as charging have been put on the agenda.

　　Strong confidence stimulates social consumption potential

　　Deputies believe that to restore and expand consumption, efforts should be made to enhance consumer confidence and further form a virtuous circle among stabilizing employment, increasing income and promoting consumption.

　　The Central Economic Work Conference proposed "enhancing consumption capacity" and "increasing the income of urban and rural residents through multiple channels". Xu Hongcai, Vice Minister of Finance, recently said that the financial sector will further support measures to promote the recovery and upgrading of the consumer market, and increase residents’ income through multiple channels so that ordinary people can spend money. Do everything possible to expand employment and rely on labor to create income. Increase social security, transfer payments and other adjustments, improve the consumption power of low-and middle-income residents, and at the same time improve preferential tax and fee policies to stimulate social consumption potential.

　　Commissioner Yang Growth pointed out that the core of expanding consumption at present lies in increasing residents’ income through multiple channels, stabilizing employment expectations and restoring consumer confidence. On the one hand, a series of consumption policies should focus on low-and middle-income groups, increase the adjustment of taxation, social security and transfer payment, reduce the costs of basic living, housing and social security contributions, and raise the level of disposable income. On the other hand, it is necessary to comprehensively promote employment, strengthen the employment priority policy, encourage flexible and diverse forms of employment, strengthen employment services, strengthen human development and employment training, and effectively improve the level of employment.

　　Deputy Zhang Shuibo also said that in order to expand employment and increase residents’ income, we can consider giving play to the role of effective investment in promoting employment. For example, in the field of people’s livelihood, we should increase investment in infant rearing and old-age facilities, rural logistics system construction, etc., so as to achieve the "same-frequency resonance" of expanding investment, stabilizing employment and promoting consumption.

　　Committee member Chu Jun suggested vigorously developing characteristic industries, stabilizing the demand for local employment and employment, and comprehensively expanding employment channels; Steadily increase the wage income of workers, especially the income level of urban wage earners and migrant workers, optimize the wage structure, intensify the reform of the salary system, and protect the basic rights and interests of workers.

　　Talking about this year’s consumption situation, the deputies all expressed their belief that with the implementation of more policy measures, China’s consumer market will heat up steadily and inject more momentum into economic development.

　 　Special feature of 1905 film network From the summer movie, Love O2O, and to the National Day movie, the position of novel IP in the movie market can be seen, and its strong fan base is equivalent to the guarantee of box office for investors. However, after the novels with a large number of fans are put on the big screen, it often leads to questions. What kind of works is a good adaptation? Will the upsurge of novel IP adaptation continue in the film market? 1905 Movie Network talked with novelists, professional screenwriters and critics, trying to find the answers to the questions.

Four Great Classical Novels mixed street literature? Novel IP craze may cool down

　 　 In recent years, the novel IP has developed rapidly in the film market, and the novel IP that can make a difference at the box office has gradually developed from two or three novels to nine or ten novels every year. In 2013, Jing M.Guo officially met with the audience with a film, and in the same year, he also had a good box office; In 2014, movies such as,, and were also adapted from novels. Although these films were frequently vomited by netizens, the doubts did not affect the next development of novel IP.

　 　 By 2015, the number of films adapted from novel IP not only soared, but also began to show greater ability to attract gold: it became the runner-up of the annual Chinese film box office with a score of more than 1.6 billion, and earned 700 million and 680 million box offices respectively, and the final box office of Hehe also exceeded 400 million. In 2016, IP-adapted movies of novels such as Tomb Raider Notes, Love O2O, never gone, etc. have been concentrated in the summer file to meet the audience, and those that have not been released include I am not Pan Jinlian, Grand Prix, Passing Through Your World, One sentence is worth ten thousand sentences, and so on.

　 　 The upsurge of IP adaptation of novels has attracted constant controversy. Last year, Alibaba Pictures said that professional screenwriters would no longer be used, and professional screenwriters were also accused of "adapting IP". Wang Hailin, a screenwriter, once said that fostering IP was "helping others to abuse", which devalued the screenwriter industry. In this regard, screenwriter Yu Fei explained, "Resisting changing IP is not really denying the adaptation of this matter, but resisting adapting junk IP with high-quality professional screenwriters. For example, Wang Hailin, let him change The Journey to the West and A Dream of Red Mansions, he certainly has no opinion, but he won’t want to let him change some dirty street literature. " Yu Fei believes that the concept of novel IP completely mixes Four Great Classical Novels and street literature, which is really unscientific.

　 　 For the future development of novel IP, many people in the industry believe that this upsurge will not last forever, and the number of high-quality novel IP is limited. When online novels no longer break out on a large scale, the market will return to a normal state. Yu Fei said, "Now the online novel that has been saved for more than ten years has broken out. It can break out once, but it will not break out all the time. In the future, the market will return to a normal state."　

Is the author’s adaptation an absolute prescription? There is a difference between the creation of novels and scripts.

　 　 Nowadays, the slogan of "the original author personally wrote the script" can often be seen on movie posters. It seems that the original author has the guarantee of "loyalty to the original" when he goes into battle, and this also avoids the problem that the original author may come out and tear the frame after the film is released. From Liu Zhenyun, Yan Lianke and Yan Geling, to Wu Xuelan and Bao Jingjing, who started from online literature, they have all adapted film and television works that are popular, but there are also many cases of writers’ mistakes: the film starring Huang Xiaoming and Angelababy was written by Haiyan himself, the screenwriter of Left Ear was the original author Rao Xueman, and Feng Tang participated in the screenwriter work. The screenwriter of Tiny Times series was also Jing M.Guo himself & HELIP. … However, the reputation of these films is generally lower than that of novels.

　 　 In the eyes of many people in the industry, a well-written novel and a well-written script are two different things. Novel creation can be unconstrained and descriptive, but the script needs to focus on promoting the plot. Yu Fei said, "It doesn’t have any special significance for the original author to adapt, that is, the management hired a screenwriter again, but it just happened that the original author did it. It doesn’t mean that he must change it well when he adapted it, nor did Mo Yan change it." In addition, because the original author grasps too much discourse power, he often interferes with other people’s opinions with "what I thought at that time, so what should I do?"

　 　 Not long ago, the Tomb Raiding Notes was released, which was the "screenwriter’s first novel" by the original author Nanpai Sanshu. Previously, the online drama of "Tomb Notes" was sprayed, which made his uncle unable to sit still and felt that "it is better to adapt it yourself." However, after the film was released, the word-of-mouth was not satisfactory, and even many original powders were not bought. Nanpai’s uncle, who has written novels for many years, also encountered the dilemma of choosing the plot of the novel. He once revealed at the press conference that the first draft of his script had written 80,000 words, and finally he had to let the director make drastic cuts and change it into a movie script with 20,000 fonts. Speaking of the reason, his uncle said frankly, "I know very well that the manuscript has been filmed for forty hours. If you want me to delete it myself, I don’t know which one to delete. Let the director delete it."

What is a good adaptation? It is more important to translate the taste than to be loyal to the original.

　 　 The author of the novel and the professional screenwriter also have different opinions on the understanding of the adaptation of the novel into a film. Nanpai Sanshu believes that the most important thing in adapting a novel is to "choose a side" first. "When you want to adapt a novel to a movie, you have to choose which side first. As long as you complete this choice, everything will be easy. Standing on the side of the movie, if you want to make a good movie, you should do it with the logic of the movie. If you stand on the side of the novel and want to make a movie of a good novel, then you should do it in the way of the novel. Everything is your choice, and the consequences are at your own risk. "

　 　 Nanpai’s uncle thinks that adaptation is a multiple-choice question in position, but professional screenwriters don’t agree with the view of "choosing a side station" Yu Fei said, "Of course, we should stand in the perspective of film and television works. If we stand in the perspective of novels, then write novels. Why do you adapt films and television? Or do you please fans from the perspective of novels, do fans really buy your account? " In his view, if the work is really good, it doesn’t matter whether it is loyal to the original, while if the work is not good, it is useless to be loyal to the original. Yu Fei believes that screenwriters should start from the rules of script creation, otherwise even if the box office is successful, it will be a pseudo-success. "If you don’t treat it as a literary work, but cater to capital, broadcast platform, fans’ psychology and people with the right to speak, and finally shoot and broadcast, pretend to be very prosperous, but actually?"

　 　 Chen Shaofeng, vice president of Peking University Cultural Industry Research Institute, also believes that "loyalty to the original" is not the most important thing in adaptation. He said that many of Zhang Yimou’s works have been successfully adapted: Red Sorghum, Red Sorghum, Red Sorghum, Red Sorghum and Red Sorghum were adapted from the novels of writers Mo Yan, Liu Heng, Su Tong and Chen Yuanbin respectively, but Zhang Yimou did not completely adapt the original works one by one, but used film skills to make his own style. In addition to these traditional novels IP, there are also successful adaptations of online novels. Although TV series nirvana in fire, Wu Ershan’s Searching for Dragons, Chen Kaige’s, Zhang Yimou’s and Huatao Teng’s were born out of online novels, they can still be recognized by the audience after being adapted into film and television works.

　 　 When it comes to the specific operation of adaptation, Yu Fei believes that some well-known classic novels can hardly be changed. "Like A Dream of Red Mansions and Jin Yong’s novels, there is nothing to change." But for most online novels, the adaptation needs to be subversive. He said, "Generally, it is what kind of artistic conception and atmosphere the novel creates for us, and there are several good characters in it. Just bring these things, and there are only a few big events."

　 　 Regardless of traditional novels or online novels, Yu Fei believes that the most important thing in adaptation is to translate the flavor of the original, rather than sticking to the specific plot of the novel. Yu Fei takes the upcoming "I am not Pan Jinlian" as an example. "Just that unique taste, if you translate it, there are many things, and other stories are very simple. It is very difficult to translate the absurdity and black humor of the novel, otherwise why does Feng Dao always want to translate him (referring to Liu Zhenyun)? This is not a regular commercial film, but something more upscale. "