Entering the year of 2024, it also ushered in the 60th anniversary of the establishment of diplomatic relations between China and France. As one of the earliest and largest joint venture automobile enterprises between China and France, Shenlong Automobile took the 60th anniversary of the establishment of diplomatic relations between China and France as an opportunity, combined with the Sino-French Cultural Tourism Year and the Paris Olympic Games, to promote a series of celebrations from multiple dimensions such as brand, product, and customer experience, so that more confidants can experience the personality, fashion, and elegance of French charm.
At present, the first major event of Shenlong Automobile to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France has been officially opened. Dongfeng Citroen and Dongfeng Peugeot invite bosom owners to design and create together in combination with the 60th anniversary of the establishment of diplomatic relations between China and France. Design original badges, modified spare parts and life boutiques to add color to the Sino-French friendship.
Speaking of the modification culture of Dongfeng Citroen and Dongfeng Peugeot, everyone must be familiar with it. Let’s take a look back today.
Dongfeng Citroen
The modification culture of Citroen can be traced back to the "journey to the east" in 1931-1932. At that time, the Citroen team experienced a long journey of 10 months, covered 12,000 kilometers, and wrote the legend of human long-distance travel with life.
In order to carry out the expedition smoothly, Citroen specially designed seven P21 half-track cars for the "Journey to the East", which were improved on the basis of the C6F chassis and equipped with a 6-cylinder engine. Disassembled, assembled, and modified, the "Journey to the East" has gone through countless hardships, and this is the earliest modification culture of the Citroen brand.
Today’s Dongfeng Citroen, while inheriting the brand’s modified genes, has co-created with confidant owners, which is very popular with everyone.
In recent years, Dongfeng Citroen has launched a series of tide-changing activities, including "Extraordinary Ren Me Type", "Personalized Customized National Versailles" X-Dream Car tide season change, "Tide Change New Play, Who is in Versailles" and other tide-changing activities, so that participants can express their creativity and ideas to the fullest, and feel pleasure and freedom during the modification process. These tide-playing modification activities are not only an opportunity to show their personality, but also a process of finding their true self.
Combining the elegance and dynamics of a sedan, the practicality of a station wagon, and the stability and passing of an SUV, the three extraordinary forms of the Versailles C5 X and the clear attitude of "undefined self-luminous" have inspired the enthusiasm of owners and fans for unlimited modification. Dongfeng Citroen hopes that they can use the co-creation and sharing platform to bloom all kinds of fantastic ideas, so that the Versailles C5 X can become a trendy culture and lifestyle that is "more than just a car" while "more than a car".
In line with the brand promise of "being different and happy", Dongfeng Citroen hopes to not only provide customers with a car, but also a way of life – in early 2022, Dongfeng Citroen and millions of car owners came together because of love to create the 131X family, helping the majority of car owners to unleash their imaginative and infinite love, so that the car more perfectly matches the actual life scene, and is more handy and pleasing to the eye. During the century-old development of the Citroen brand, bold innovation, unique design and leading and comfortable car-making concepts have been injected into every Citroen model, leading the development of the automotive industry to create countless legends. Today, a hundred years later, Dongfeng Citroen’s original intention remains unchanged and continues to bring consumers a new and comfortable car experience.
Dongfeng Peugeot
As a trendsetting designer in the automotive industry, Dongfeng Peugeot has used "design" as a medium for many times to create together with customers. For example, in the "Little Designer Competition" that Dongfeng Peugeot has held continuously in recent years, the designers of PEUGEOT DESIGN LAB Peugeot Design Lab work with children to protect children’s imagination and stimulate boundless childlike creativity through car design.
At the end of 2022, Dongfeng Peugeot launched the "Tide Play Modification You Define Style Contrast Waiting for You" activity, calling on "Lions" to participate and share the modification results or solutions. Through this Tide Play Modification activity, customers can not only express their creativity and ideas, but also fully demonstrate their individuality and freedom.
The "Lions" of Dongfeng Peugeot’s car club associations around the world have also created a car club logo full of personality and fashionable French charm together with Dongfeng Peugeot. In addition, Dongfeng Peugeot also often plays with the cross-border trend. At the end of last year, Dongfeng Peugeot joined a third party to modify a track-filled 408X.
This modified version of the 408X, on the basis of retaining the sports control of the original car, the high passability of the SUV, the back shape of the coupe, and the practical space design of the SUV, integrates the design style of the Peugeot supercar 9X8, further stimulating the sense of movement hidden deep in the heart of the 408X.
Peugeot also often co-creates designs with artists. The Peugeot supercar 9X8, body livery, and racing suits were all designed by Spanish artist J. Demsky, combining the colors of the Le Mans champion 905 with surreal street art, which made a splash at last year’s Le Mans 24 Hours.
In 2024, on the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, the Peugeot 9X8 will also come to China for a tour, showcasing the dynamic and fashionable French charm in an all-round way.
Nowadays, Dongfeng Citroen and Dongfeng Peugeot are continuously continuing, enriching and expanding Sino-French culture with a tide-changing design competition full of Sino-French elements, and writing a wonderful chapter for the next 60 years of Sino-French relations! (Source: Shenlong Automobile)
