The 2023 Guangzhou International Auto Show officially opened. With the theme of "Breakthrough, Entering the New World", SAIC Audi made a stunning appearance with all its models, explaining the brand’s forward-looking thinking on future high-end travel. Among them, the Audi Q6 RS edition and the Audi Q5 e-tron "Bayern Munich" special livery version ushered in their debut at the press conference, which effectively responded to the yearning of the elite group in the new era for sports performance and charm experience, and further explained the young, dynamic and luxurious image of the Audi brand.
Tribute to the classics AudiQ6 RS editiondebut
Performance and innovative design are important manifestations of Audi’s enterprising genes. As a luxury brand born in the new era, SAIC Audi hopes to combine classic and innovation, maximize the inheritance and display of trendy aesthetic design and sports performance, and meet consumers’ expectations in a more attractive way. Audi Q6 RS edition is a model of this innovative fusion.
In terms of appearance, the Audi Q6 RS edition uses the Audi original performance-exclusive color "Pfeil grey" (Pfeil grey) with its low-key and calm aura, and the bright black logo forms a strong contrast with it, presenting a precious sporty texture. The red brake calipers are hidden and sharp, and they are matched with 21-inch five-piece aluminum alloy fine car two-color wheels, which show strong performance while still being gentle and delicate. Open the door, and the special interior color "Shadow grey" further stimulates the driver’s inner driving desire. Straight waterfall gray plaid aluminum trim has a gorgeous diamond texture, which adds a sense of future technology under the setting of colorful ambient lights.
Nowadays, people’s consumption requirements are increasing year by year, and there is a trend of pursuing a comfortable and luxurious experience for the whole family. The large 6/7-seat luxury SUV Audi Q6 is Audi’s largest SUV model. The real three-row layout can not only ensure the comfort of the whole family, but also the oversized trunk that can be expanded to 2398L has excellent longitudinal depth, making the vehicle meet the loading needs of various occasions such as commuting and camping. In addition, the Audi Q6 is equipped with 9 airbags that are rare in the same class as standard, and the high-strength steel of the vehicle accounts for more than 80.8%, which plays a key role in protecting the occupants. All models come standard with the Audi brand’s iconic intelligent quattro four-wheel drive system, which can automatically distribute torque according to the driving environment and achieve a 200ms speed switch, allowing the Audi Q6 to guard the family OurHours.?
AudiQ5 e-tron "Bayern Munich" special livery edition attracts much attention
Under the spotlight, the special livery version of the Audi Q5 e-tron "Bayern Munich" is very eye-catching. The deep black base, with red short lines extending from the hood to the roof, depicts the timeline pattern of the cooperation between the Audi brand and Bayern Munich. This year is the 21st year that the Audi brand has joined hands with the Bayern Munich football team. Giovane Elber, a legendary star from the top German football club Bayern Munich, attended the press conference. Dr. Wen Zeyue, President of Audi China, told the guests about the common pursuit of both parties: "In more than 20 years of cooperation, the partnership between Audi and Bayern Munich Football Club symbolizes unprecedented progress, passion and excellence. With a strong luxury DNA, Audi is firmly committed to building an electric future for customers and brand supporters in China. "
The logic behind the philosophy of competitive sports and car building is quite similar. Both require constant love, unremitting efforts and self-breakthrough enterprising spirit. As a pioneering masterpiece of SAIC Audi’s electrification development, the 6/7-seat pure electric flagship SUV Audi Q5 e-tron is built on a pure electric platform, and the cruising range can reach up to 560km under CLTC conditions. Robust chassis tuning, combined with Audi’s latest e-quattro electric four-wheel drive technology, the vehicle has strong and stable sports performance. The wind resistance coefficient as low as 0.29, the brand’s proud intelligent matrix LED headlights and customizable digital daytime running lights demonstrate SAIC Audi’s active innovation in the direction of electrification and digitalization.
Audi Q5 e-tron is not only the embodiment of brand technological innovation, but also carries people’s yearning for intelligent high-end travel life under the blessing of pure electric technology. AR-HUD head-up display, high definition matrix LED headlights, all series standard L2 + level intelligent driving assistance and many other configurations bring users a more futuristic travel experience.
At the event, Autonavi Le, general manager of SAIC Audi’s marketing business, said: "At the moment of change, SAIC Audi always insists on bringing customers the most exciting products and the best quality services." In order to provide users with a better supplementary experience, SAIC Audi has implemented 360 ° charging network ecological services and continuously upgraded. As of now, SAIC Audi’s Smart Choice charging stations have been integrated 420,000 charging end points. Audi’s exclusive brand charging stations have been settled in more than 190 shopping malls across the country, with a total of 456 parking spaces equipped with charging piles.?
As the first luxury model launched by SAIC Audi, the Audi A7L brings users a trendy product experience with luxury. The wide-bodied and low-lying body posture is matched with frameless doors, and the momentum of galloping on the battlefield leaps up. The soft and smooth body surface, the tight and powerful shoulder line and the sharp diving side waist line can be said to coexist with elegance and tension, and the determination and bearing are both present. The Audi A7L is available in two power versions, 45TFSI and 55TFSI, and is equipped with quattro intelligent four-wheel drive system. The 55TFSI model also comes standard with advanced configurations such as dynamic all-wheel steering and active air suspension. The sports seat and the high-end leather seat are equipped with rear headrest cushions, and the smart electric tailgate set is selected as standard for the whole series. The Audi AI Pro Pilot Package has reached the level of intelligent driving assistance at the L2 + level, with a 10.1-inch + 8.6-inch central control screen and a 12.3-inch digital instrument to create a new driving realm.
Aggressive peers, enter the new territory
As a luxury brand born in the new era, it is an important mission of SAIC Audi to bring users an efficient and high-quality service experience. Yang Siyao, general manager of SAIC Audi’s marketing business, said: "With our enterprising determination and excellent product strength, we always hope to resonate with more users at the same time, and bring users more trendy experiences on the basis of traditional luxury car brands." To this end, SAIC Audi has carefully created an innovative business circle: 150 stores in 78 cities across the country have been put into operation, and it is planned to build 240 stores by the end of 2024, and reach 300 by 2025. Starting in 2023, SAIC Audi will lay out "SAIC Audi User Center" in the mature Motor City, forming a multi-modal complex network with urban stores. In the future, users will not only be able to visit the urban stores in the busy business district to experience the luxurious charm of SAIC Audi models, but also enjoy high-quality brand experience, model delivery and other services in the user center.
After more than a year of building momentum, SAIC Audi’s market share will increase by 214% in 2023. SAIC Audi owners have a wide range of age spans, car purchase ranges, and car usage scenarios. They are the least labeled owners and the most diverse group. SAIC Audi’s models and services provide them with more possibilities to show their individuality and pursue their own lives.?
SAIC Audi has also innovated and explored the operation model of "co-creation" with users, including inviting customers engagement in many important aspects of branding such as Product Research & Development and service rights, and establishing a closer emotional bond with users. At present, SAIC Audi App has nearly one million registered users, and after the establishment of the official car owner club "Shanghai Austrian School", it has led many users into the colorful car life circle. In the car owner activities such as the Black River racing competition, the Huangpu River tour, the exploration of Wuyishan National Park, and the wedding car fleet that spans thousands of miles, users fully feel that choosing SAIC Audi is indeed choosing a newer and more dynamic life.
In the future, SAIC Audi will adhere to the brand concept of "user first", actively explore technological changes and service innovations in the directions of electrification and intelligence, and bring consumers a high-end intelligent travel experience beyond imagination, opening a new chapter of future luxury.
The Hongqi EH7 not only reflects FAW Hongqi’s breakthrough attitude in the field of new energy vehicles, but also demonstrates FAW Hongqi’s independent thinking on future travel, with high standards in aesthetic design, comfortable cockpit, and intelligent driving control.
The shape of Hongqi EH7 adopts a new natural and smart aesthetic design language, which gives Brother Meow the feeling of fashion and technology. The details of the design elements are more particular, such as the use of smiling front face, small tail, through tail lights and other designs, which not only has a fashionable and young modern sense, but also adheres to the inheritance of aesthetics and oriental artistic conception.
The pursuit of Hongqi EH7 in design is innovation, so in addition to the smiling front face, there are many novel ideas in the design of the body, such as the LOGO above the cabin cover has been changed, from the traditional iconic flag of FAW Hongqi to the front flag of the mountains and rivers, into a double-wing central axis design, which echoes the new LOGO on the front of the car well. In order to further meet the diverse needs of consumers, Hongqi EH7 also provides a variety of body colors, including light cloud silver, charming night black second generation, alpine white, art gray, etc. The personalized body color scheme, coupled with the streamlined body shape of the wind wings, makes the whole body show a good natural and agile aesthetics.
It has to be said that the design aesthetics of the Hongqi EH7, as a national car, are just at the aesthetic point of the public. This car shows the unique cultural heritage and era of the national car through the new Chinese aesthetics. What’s more ingenious is that the new Chinese aesthetics of the Hongqi EH7 also integrate elements of nature well. By adding the flow track of the wind, the whole shape is more streamlined and dynamic. It is not easy to create this design aesthetic.
This clever application of natural elements reflects FAW Hongqi’s tribute to nature and its commitment to sustainable development and environmental protection on the one hand. On the other hand, it also shows the design concept of harmonious coexistence between man and nature. Therefore, the atmosphere of the Hongqi EH7 carriage is full of vitality, and the body and mind can be better relaxed in it.
The youthful atmosphere of Hongqi EH7 is also created by rich intelligent technology configuration. It can be seen that the car has a 15.5-inch central control large screen, voice interaction 2.0, 40W fast charging and other functional designs, and there are 10 speakers/14 speakers (high-end) in the whole car. AR-HUD system, automatic parking auxiliary features, reversing tracking and other functions, from intelligent cockpit to high fidelity audio, to precise automatic driving assistance technology, Hongqi EH7 covers almost all the current hot technologies in the field of automotive technology. It is reported that the OTA task master of Hongqi EH7 will be launched in the future, and the functions are often updated.
There is no doubt that the rich intelligent technology configuration of Hongqi EH7 not only brings a convenient car experience, but also enhances the comfort of the car, and also highlights FAW Hongqi’s pursuit of technological innovation.
In addition, FAW Hongqi has also developed the industry’s first low-temperature battery technology, and even developed a multi-heat source integrated thermal management system. These advanced technologies can ensure the vehicle’s battery life, allowing the Hongqi EH7 to be used in winter environments and enjoy better battery life.
