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Massive Finance View: Takeaway riders are "revaluing their values"

  In recent years, the group of takeaway riders has gradually become an indispensable part of urban life. However, for a long time, the protection of the labor rights and interests of takeaway riders has been criticized. The ambiguous labor relationship between the platform and riders and the lack of social security have become the pain points of industry development. Recently, JD.COM, Meituan and other platforms have announced that they will pay five insurances and one gold for all riders. This move is undoubtedly a re-examination and affirmation of the value of selling riders abroad, and also marks that the take-away industry is moving towards a more standardized and humanized direction.

  In the past, the take-away platform relied on algorithms and data drivers, which trapped riders in the "system" and blindly pursued efficiency and speed, ignoring the needs and rights of riders. The pressure of overtime delivery, bad reviews and complaints makes riders exhausted, traffic accidents happen from time to time, and the lack of social security makes them feel insecure and belong. The platform pays five insurances and one gold for the rider, which means that the platform begins to face up to the rider’s labor value and regards the rider as a partner of enterprise development, rather than a simple "labor force". This change not only reflects the platform’s social responsibility, but also reflects the redefinition of the value of selling riders: they are not only the "capillaries" of urban operation, but also important participants in social and economic development.

  Paying five insurances and one gold for the rider is only the first step. To truly realize the "value revaluation" of takeaway riders, all parties need to work together. In terms of platform, in addition to protecting the basic rights and interests of riders, we should also establish and improve the rider’s career development system, provide skills training and promotion channels for riders, and help riders achieve double promotion of personal value and social value. On the government side, we should strengthen the supervision of the export industry, improve relevant laws and regulations, clarify the labor relationship between the platform and riders, and protect the legitimate rights and interests of riders. All walks of life should also give takeaway riders more understanding and respect, and create a good social atmosphere.

  The "value revaluation" of takeaway riders is the embodiment of social progress and the inevitable trend of the healthy development of the industry. Only when the labor value of take-away riders is fully recognized and guaranteed can the take-away industry truly achieve sustainable development and the society become fairer and more harmonious.(Poster journalist Feng Yucheng)

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Liu Ye thought it was easy to win the prize 20 years ago and satirized many traffic stars.

The movie "Looking at the Road" starring Liu Ye, Hu Jun and Janice Man has been officially released in China. The film tells the story of Chen Wangdao’s seeking, observing and keeping the Tao for the translation of the communist party Declaration and a group of new youths more than 100 years ago.

Liu Ye, as the leading actor, has been intensively promoting this film recently. In the interview, he really shared his mental journey in recent years with the media and talked about acting in movies.

Liu Ye said: "After acting for more than 20 years, my role has been changeable. In the past few years, I followed the country and performed some main themes. This year’s new film is mainly commercial." He also said: "Twenty years ago, I thought it was easy to win the prize. In fact, the further I went, the harder it was. Now I don’t want to win the prize. I just want to meet a good script and a good role."

In addition, he learned a lot about the character Chen Wangdao before the film started, and he can increase his confidence in performance by adding some details, such as practicing the boxing in Yiwu in the past, insisting on keeping a thin figure in long-distance running, and removing the lines of children’s voice.

He said, "It’s good to cooperate with Hu Jun again. We have been friends for many years, and we hope to have more opportunities to cooperate. Janice Man, the actress, is thin and small, but she has a lot of inner strength. The love line between the two people in the film reflects the romance in the revolution. Women have a lot of power that men often don’t have. "

There were not many words in the interview, that is, what the reporter asked and what Liu Ye answered, but it was in these words that everyone interpreted a lot of information.

First of all, we can sort out Liu Ye’s interview logic thinking, his personal basic ethics for the role as an actor.

Let’s not say that an actor has taken over a film and television drama, how to shape a role, how to pursue higher, and at least basic ethics. For example, Liu Ye knows to do some basic homework on details before shooting, even though it is a main melody film that may not be particularly easy to shine, especially dramatic, but Liu Ye has taken out the attitude he should have towards his work.

This reminds people of several famous interviews just some time ago. When a media reporter asked a wang xing-based actor about his feelings and other related questions, the other person’s answer was "I don’t understand" or "Your question is meaningless". These words are really speechless. Liu Ye answered these completely "meaningless" interview questions of reporters one by one, and they were full of substance. This is what a mature and professional actor should look like.

What deserves everyone’s attention is a detail in the interview. Liu Ye said, "I thought it was easy to win the prize more than 20 years ago, but now it seems that it is not the case." This sentence sounds like Versailles, but it is true. Liu Ye won a grand slam when he was young and famous.

The guest debut "That Mountain, That Man, That Dog" is a nomination for the Golden Rooster Award, and behind it, the golden horse and golden statue that are difficult for mainland actors to take are put in their pockets. Looking back at the young actors now, how many people come to the audience with their own strength and excellent acting skills and works? Not at all.

Every young idol star comes to the audience with the help of capital and the pursuit of fans. It is easy for them to win the prize. Instead of trying to flood the original country with gold-rich awards, or simply make do with a pork-like award and award it to yourself, which makes people laugh and cry.

Later, Liu Ye said that he has actually put it down now, and what he hopes for is to meet a good script and a good role. It’s like he was shortlisted for the best actor in Hundred Flowers Award for the movie "The Islander".

This movie is really small enough, and there is basically no publicity. Small cities don’t give films, but it still relies on word-of-mouth fermentation to break through 100 million. Liu Ye, who plays the leading role, is absolutely remarkable in acting, but in the end he failed to win the prize for various reasons. Although there are regrets, it has strengthened the direction of Liu Ye’s mind and shaped his role well. The audience can see that the award is really second.

When I was young, I walked in front of the audience with awards for my works, gradually matured, and explored more different roles and possibilities. This is the way an actor should go.

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Li Keqiang and his wife and daughter often communicate in English. Li Yining said that his thesis can stand the test.

  Doctor of Economics is proficient in law.

  Li Keqiang expressed his respect for the rule of law on different occasions. In his view, to promote reform, we must act in accordance with the law and be good at using the rule of law thinking and the rule of law.

  Li Keqiang is the first prime minister in China who holds the title of "Doctor of Economics".

  Forty years ago, he jumped the queue in Dongling Brigade of Damiao Commune in Fengyang, Anhui, one of the poorest areas in China. Working in the fields during the day and reading at night.

  In 1977, China resumed the college entrance examination, and Li Keqiang was admitted to the Law Department of Peking University, which caused a sensation in Fengyang.

  Peking University cultivates temperament and cultivates study style.

  However, when filling in his volunteers, his first choice was not Peking University.

  Li Keqiang once recalled this incident, saying, "At that time, I was busy with my villagers for survival, and I hardly dared to expect anything. Driven by the interweaving desire for survival and curiosity, I still volunteered to fill in the name of a normal college in this province-it is said that there is no need to pay for studying in a normal college. " "Even so, I still have an irresistible yearning for Peking University." Li Keqiang wrote Peking University in the second volunteer column.

  In the end, "she didn’t care about my almost disrespectful practice and admitted me." Li Keqiang recalled, "I came here to seek not only knowledge, but also to cultivate a temperament and cultivate a style of study."

  When studying in the law department of Peking University, Li Keqiang was a favorite pupil of Gong Xiangrui, a famous constitutional administrative law scholar.

  Under the guidance of Gong Xiangrui, Li Keqiang’s study focus shifted to foreign constitutions and comparative politics.

  As the first translator, he cooperated with others to translate the classic work Justice of Judicial Procedure by Lord Denning, a famous British judge, and studied the system construction of the rule of law in modern society. Thirty years later, this book is still being published.

  Li Keqiang has a good knowledge of English, and he can talk with other countries’ political leaders in fluent English. I often chat in English with my wife and daughter at home.

  In August 2011, during Li Keqiang’s visit to Hong Kong, he gave a speech in Chinese and English alternately at the University of Hong Kong. People in the financial circles in Hong Kong described Li Keqiang as "confident, revealing political wisdom, elegant and capable, resolute and approachable." The Hong Kong media called him "Li Xuanfeng".

  Yang Dunxian, a professor of Peking University Law School who taught in Grade 77, praised 82 law students as "Huangpu Phase I". Yang Dunxian recalled that Li Keqiang often thought about the interaction between legislation and national political system, which impressed him deeply.

  Li Keqiang expressed his respect for the rule of law on different occasions. In his view, to promote reform, we should act in accordance with the law, be good at using the rule of law thinking and methods, standardize the reform procedures, and mature reform experience can be upgraded to regulations and laws according to procedures, and consolidate the reform results with the legal system.

  Doctoral thesis "can stand all kinds of tests"

  Later, during his tenure as secretary of the Secretariat of the Central Committee of the Communist Youth League, Li Keqiang successively studied for a master’s degree and a doctor’s degree in economics from Peking University.

  According to the regulations, as long as more than a dozen people with senior titles participate in the evaluation of doctoral thesis defense. However, Li Keqiang’s mentor, Li Yining, made a list of judges, all of whom were domestic economists.

  Li Yining told Li Keqiang, "What these people value is only the weight of the paper itself, and they don’t care about the surface of the paper or other things that have nothing to do with academics. Doing so is good for you, so that your paper can be truly evaluated and stand all kinds of tests. "

  Because of this list, Li Keqiang revised the paper again and postponed the date of defense for half a year. In the end, his doctoral thesis "On the Three-dimensional Structure of China’s Economy" won the paper award of Sun Zhifang’s Economic Science Award, the highest award in China.

  Nowadays, in the exhibition hall on the second floor of Guanghua School of Management, Peking University, a book entitled "Strategic Choice for Prosperity" is particularly eye-catching. Its author is Li Yining and three disciples, Li Keqiang, Li Yuanchao and Meng Xiaosu. The ideas in the book are gradually becoming a national policy being implemented.

(Source: Beijing News)

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Inventory of domestic film types in 2020: war films and drama films are outstanding | inventory

writing| Lin Lin

 editUncle Mao

In 2020, affected by the COVID-19 epidemic, domestic cinemas were suspended for 178 days. However, in the remaining six months, China filmmakers still dedicated many excellent films of different types to the audience, meeting the spiritual and cultural needs of the audience. My People My Homeland’s "Get Home at One Point", Leap, The Sacrifice, The Rescue, A Little Red Flower’s "Defending the Country-A Documentary of Resisting US Aggression and Aid Korea", Legend of Deification, Shock Wave 2 and other films try their best to tell the audience the story of China, although their themes are different.

war movie

Occupy two seats in the top five of the annual box office

War movies, one of the important types of China movies, are deeply loved by the audience. In the early days of the founding of New China, domestic film studios, represented by Bayi Film Studio, created classic works such as Tunnel Warfare, Mine Warfare, Sparkling Red Star and Never-fading Radio Wave, all of which are good memories of several generations.

In the 1990s, the series of films about the liberation war, Armageddon, Great Turning Point and Great March, which were shot by Bayi Film Studio, also became the classics of domestic war films and were talked about by people.

In recent years, with the further improvement of film industrialization in China, with the blessing of science and technology, domestic war films are even more powerful, such as My War released in 2016, The Great Cause of Building the Army released in 2017 and Operation Red Sea released in 2018.

In the past year of 2020, two war films, The Sacrifice and The Eight Hundred, made a big splash in the market. Among them, The Eight Hundred’s accumulated box office exceeded 3.1 billion yuan, which not only became the box office champion of China film market in 2020, but also made the film rank ninth in the total box office list of China films.

On August 21st last year, it was also the "full moon" when domestic cinemas resumed work. The war film The Eight Hundred starring Huang Zhizhong, Oho Ou, Wang Qianyuan, Jiang Wu and Zhang Yi was officially released. On the opening day, The Eight Hundred’s box office exceeded 140 million yuan, and on the second and third day of the release, the box office exceeded 200 million yuan. Together with the movie’s 230 million yuan point screening box office, after the first week of The Eight Hundred’s release, the cumulative box office reached 800 million yuan. At the same time, driven by the film, the box office of the week also reached 960 million yuan.

As the release of The Eight Hundred coincided with the resumption of work in domestic cinemas soon, the movie-watching craze not only invited the audience back to the cinema, but also boosted the confidence of the whole film industry. Fu Haifang, general manager of Zhejiang Starlight Cinema, once said in an interview: "As a high-quality film, The Eight Hundred played a role in saving the market in the early days of returning to work, which greatly promoted the rapid recovery of the popularity of cinemas."

Two months after its release in The Eight Hundred, the film market ushered in another war blockbuster, The Sacrifice. Through different perspectives, the film tells the heroic deeds of volunteer soldiers who fought hard with flesh and blood in the case of disparity between the enemy and ourselves.

After the release of The Sacrifice on October 23rd last year, the box office in the first week reached 358 million yuan, driving the box office in that week to exceed 700 million yuan. The film finally ranked fourth in the box office list in 2020 with a cumulative box office of 1.12 billion yuan.

War films such as The Eight Hundred and The Sacrifice not only reflect the progress of China’s film industrialization in production technology, but also tell the story of China hero, China and China spirit artistically, so that the audience can experience the cruelty of war on the big screen, and at the same time, they also appeal to people to love and cherish the peaceful life more.

The rise of feature films

Tell the story of ordinary Chinese.

In 2020, feature films stood out among many types. Due to the reasons of commercialization, publicity and marketing, people are more willing to package films into more specific and distinctive types such as action, comedy and science fiction. However, in recent years, drama, which once occupied a large share in China films, has been recognized by the market again.

Feature film refers to a story film adapted from events that really exist in real life but are often ignored by most people. The rise of feature films is also inseparable from the big sales of realistic films in recent years.

The best-selling dramas in 2020 include My People My Homeland’s "Get Home at One Point", Leap, A Little Red Flower and One Second, etc. They all tell the stories of ordinary people in China. These films reflect Chinese’s longing for a better life.

As a companion piece of Me and My Motherland, My People My Homeland tells the story of his hometown in five regions of China through five story units. My People My Homeland was released in the National Day last year, with a cumulative box office of over 2.8 billion yuan.

Under the big type of plot, My People My Homeland added comedy, science fiction, love, action, suspense and other elements to five different stories. The film was joyful and more touching, depicting the picture of a well-off life and eulogizing the achievements of getting rid of poverty.

Two other films, Leap and Get Home at One Point, which were released around the National Day last year, are also feature films.

Leap is one of the few dramas with sports elements as the core in domestic films. It tells the story of the life-and-death war between China and China from the first world champion in 1981 to the Rio Olympic Games in 2016, and explains the legendary experience of several generations of women’s volleyball players who have gone through ups and downs but have always been indomitable and constantly struggling. Under the image of Leap, the "women’s volleyball spirit" has been passed down from generation to generation. In this film, which pays more attention to showing the group image of women’s volleyball, the audience can not only feel the flow and inheritance of this collective spirit, but also clearly see the distinctive characteristics of each individual in the group. Leap was released nationwide on September 25th last year, with a cumulative box office of over 800 million yuan.

"Home at One Point" was released on October 4th last year, which tells the story of three young people with different personalities returning from big cities to Yunnan Millennium Ancient Village to start their entrepreneurial journey. The film focuses on young people returning home, which is another version of "Chinese partner".

On the basis of the feature film, "Get Home at One Point" adds elements such as youth and light comedy to outline the troubles and courage of the little people who are passionate about dreams in the big era, which is not only a realistic photo, but also an advanced description of youth. In the end, the cumulative box office exceeded 300 million yuan.

On the last day of 2020, A Little Red Flower, a film directed by Han Yan, was released nationwide, and it was the same as "Fuck off" directed by Han Yan a few years ago. Tumor jun has the same effect. Focusing on the two life trajectories of two anti-cancer families, the film tells a warm real story, thinking and facing the life proposition that every ordinary person may face. The pre-sale box office in A Little Red Flower exceeded 200 million yuan, and the box office on the opening day exceeded 200 million yuan. As of January 10, the cumulative box office in the two weeks after the release exceeded 1 billion yuan.

In addition to the above films, in mid-2020, HUANG WENXIU directed by Miao Yue, One Second directed by Zhang Yimou, and I’m Livin’it’s "The First Farewell" and other feature films were well received by the market.

action movie

Play a stable and independent role.

All over the world, action movies are of large types and are deeply loved by the audience. In addition, action films are mainly series brands, which have strong market appeal. Shock Wave 2, which was released last year, is a sequel. Its previous work was released in May 1st in 2017, with a cumulative box office of over 400 million. Shock Wave 2 is a brand-new story, which retains and strengthens the main creative lineup, and is fully upgraded in the "explosion" element. The protagonist in the film is not the traditional role setting of black and white, and the characters are more real and vivid. At present, the film is still popular in the country. As of January 10th, the cumulative box office of the film is close to 1 billion.

Depth Charge and The Rescue, the action films released last year, are not sequels to the series, but they all have brand foundations. Tang Jili, the director of Depth Charge, has worked with Jackie Chan for many years. Jackie Chan’s action comedy movies are well-known brands. In recent years, Jackie Chan’s action films have paid more attention to international elements, with the intention of making the films more accessible to the international market and letting the world audience know about China’s films.

The Rescue is the third work of the Action Trilogy by director Lin Chaoxian after operation mekong and Operation Red Sea. Based on real rescue events at sea, the film tells the story that Gao Qian and Zhao Cheng, the "ace" secret service members, face the challenge of major disasters and perform thrilling rescue missions at sea together, showing the heroic image of China who saves people without fear and danger and sacrifices himself for others. The Rescue is also the first Chinese film about rescue at sea. In order to truly present the rescue operation at sea, director Lin Chaoxian led the team to prepare for four years and traveled to Fuzhou, Guangxi, Xiamen and Mexico for six months. As of January 10, the cumulative box office was about 460 million.

In addition, last year, there were some action movies about police and bandits, such as "Eliminating Violence", which appeared in the market and were also deeply loved by the audience.

 Love, comedy and fantasy work together. 

Miscellaneous makes the film wider for the audience.

Comics and romances are always reserved programs in the film market. Last year’s comedies Warm Hug and Bath Buddy grossed over 600 million yuan and 400 million yuan respectively as of January 10th. Will you still love me tomorrow and Xibao are also the representatives of last year’s pure love movies.

However, last year, more such films chose to mix comedy, love and even fantasy.

Last year’s Qixi file, the fantasy romantic comedy "I am waiting for you at the end of time" made about 280 million box office on the first day, and finally accumulated more than 500 million yuan. "I am waiting for you at the end of time" injects a childhood love story into a series of fantasy elements that travel through time and space, and also makes the film more interesting.

Coincidentally, last year’s romantic films, such as Half Moon Alice, If I can’t remember my voice, and My Robot Girlfriend, all added fantasy, comedy and other types of elements.

Animation type enters maturity.

Documentary became the highlight of last year.

In 2019, domestic animated films have reached the throne of the annual box office champion. With the coming out of a series of excellent works such as The Return of the Great Sage on the Journey to the West, The Big Fish Begonia, The White Snake: The Origin, and Ne Zha, domestic animated films are becoming more and more mature, and their box office appeal and market influence are also growing. In 2020, Legend of Deification did not show weakness in the fierce National Day competition, with a cumulative box office of about 1.6 billion yuan. After years of development, a group of young animators have gradually grown up and are loved by audiences of all ages. With their wild imagination, they not only expressed the values of young people in China today, but also reflected China culture in their works.

Influenced by the COVID-19 epidemic, many cartoons focusing on younger audiences failed to perform as expected last year.

In the film market in 2020, there are also a number of excellent documentary films-2019 Military Parade, Defending the Country-Documentary of the War to Resist US Aggression and Aid Korea, Shui Shui Yue in Hand and Great! Teenager, Heron World, etc. Some of these films present important historical moments of new China for the audience, while others record the lives of specific people and groups. Although they can’t compare with commercial blockbusters in box office performance, documentaries have won a place in China film market and a stable audience. This is also a more mature performance of China film market.

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Honey Snow Ice City will be listed, and making money does not depend on selling milk tea.

Editor’s Note: This article comes from WeChat WeChat official account Pineapple Finance (ID: kaiboluocaijing), author: Wu Jiaoying, editor: Jin Kun, reproduced by Entrepreneurial State with authorization.

The rushing honey snow ice city is finally going to be listed.

On the evening of September 22nd, Mixue Ice City Co., Ltd. (hereinafter referred to as "Mixue Ice City") pre-disclosed the A-share prospectus, and planned to list on the main board of Shenzhen Stock Exchange.

This prospectus of yet we called and urged a thousand times before she started toward us unveiled the layers of the tea "myth" which was founded in 1997 and moved from Henan to the whole country.

In the past, as we all know, the three axes of Mi Xue Ice City are: low price, sinking and joining. But how many stores it has opened, whether it makes money or not, and how to make money are all long-term concerns inside and outside the industry. Now, the answer is as follows:

  • There are three brands under its banner: the fresh tea brand "Mi Xue Bing Cheng", the fresh ground coffee brand "Lucky Coffee" and the fresh ice cream brand "Jilatu".

  • "Mi Xue Bing Cheng" is the brand of ready-made tea with the largest number of stores in China. As of the first quarter of this year, there were 21,619 stores, of which 21,582 were franchisees.

  • Making money depends not on selling milk tea, but on selling ingredients, packaging materials and equipment to franchisees and charging franchise fees. Stores sell a total of 20 billion yuan a year, and the annual revenue "falling" to the account is 10.3 billion.

  • The gross profit margin is low but the net interest rate is high, with a net profit of 1.9 billion a year.

  • Lucky Coffee copied the style of Mi Xue Bing Cheng, lowered the price, sank and joined, and opened 636 stores in more than two years.

  • To be a global ready-made beverage brand, we quietly went out to sea to Southeast Asia and opened 566 stores in Indonesia and Vietnam.

But obviously, there are still more problems to be solved around the honey snow ice city:

  • 20,000 stores, touch the ceiling?

  • What is the mode of making money by franchisees?

  • Lucky coffee, can you copy the myth of honey snow and ice city?

  • Can you find a second growth curve when you go out to sea?

As the existing tea brand with the largest number of stores in China, there are more stores in Mixue Ice City than the second and third largest stores in the industry-ancient tea, book burning grass and tea hundred roads combined.

By the end of March, 2022, the whole Mixue Ice City Company had 22,276 stores, including 21,619 stores of the existing tea chain brand "Mixue Ice City", with 21,582 franchisees and only 37 direct stores.

picture

Financial mapping of pineapple opening

Two years after the epidemic, Mi Xue Bing Cheng stores ran wildly.

Look at the situation of the main brand first. In 2020, "Mi Xue Bing Cheng" added 5,757 franchise stores and 3 direct stores, more than twice that of the previous year. By the end of the year, its stores exceeded the scale of 10,000 stores, reaching 12,966.

Joining in 2021 is even crazier, with 7,058 new franchisees, which is close to the total number of stores in 2019, but the number of direct stores has decreased by one. By the end of the year, the number of stores exceeded 20,000, reaching 20,023.

In the first quarter of 2022, the expansion rate of stores slowed down, with 1,596 new franchisees, while the direct stores remained unchanged.

The rapid expansion of Honey Snow Ice City is largely due to the parity of brand positioning. The price of products is mostly between 6-8 yuan, which is far lower than other tea brands, which increases the purchase frequency and is also conducive to quickly seizing the sinking market with lower consumption level.

Gao Jianfeng, the founding partner of Shanghai Bogai Consulting, believes that for Honey Snow Ice City, which focuses on sinking the market and adopts the franchise model, 20,000 stores have not yet reached the scale ceiling. "The low price means a wide audience; A large number of stores are opened in non-central cities and non-central lots, and there is still a lot of space to cover, and the upper limit is relatively high; Moreover, the proportion of direct sales is very low, and there is a lot of room for expansion under the mature franchise model. "

Lin Yue, chief consultant of Lingyan Management Consulting, also believes that there is still room for expansion in the third, fourth and fifth tier cities and even counties and towns, and this has always been its "main battlefield".

More than 20,000 stores have created considerable revenue for Mixue Ice City.

In the three years from 2019 to 2021, the revenue of Mixue Ice City Company soared by 303%, from 2.57 billion to 10.35 billion.Among them, the revenue in 2020 increased by 82% year-on-year to 4.68 billion.

However, unlike other direct tea brands, the income of Mi Xue Bing Cheng does not directly come from product retail.

From the perspective of revenue composition,There are three main sources of income for Honey Snow Ice City. One is to sell franchisees the ingredients, packaging materials, equipment and facilities and operating materials needed to make products. The second is to collect management fees from franchisees; The third is the retail income of products from direct-operated stores.However, this part only accounts for less than 1% of the total revenue.

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Source/Prospectus of Revenue Composition of Mixue Ice City

That is to say,99% of the money earned by Mi Xue Ice City is the money of franchisees.

In 2021, the revenue of Honey Snow Ice City was 10.35 billion, of which 7.23 billion were sold to franchisees, accounting for 70%. Selling packaging materials to franchisees, 1.78 billion, accounting for 17%; Selling equipment and operating materials, there are 1.05 billion, accounting for about 10%; The franchise management fee is nearly 200 million, accounting for about 2%.

The sales of brand terminals are more than that.

According to the prospectus,The terminal sales of the company’s "Mi Xue Bing Cheng" brand stores in 2021 is about 20 billion yuan.. In comparison, Naixue’s tea, whose revenue mainly depends on product retail, earned 4.3 billion yuan in 2021, almost one-fifth of that of Honey Snow Ice City.

Although there are over 20,000 stores and retail sales are as high as 20 billion, the market share of Honey Snow Ice City is not as high as expected. According to the prospectus,Its sales in 2021 accounted for about 7.15% of the market size of the existing tea industry; The number of stores accounts for about 5.13% of the total number of existing tea shops.

Tea itself is a relatively low concentration industry. In 2020, the market share of Naixue’s tea, the "first stock of new tea", was only 3.9%.

"The industry is still developing rapidly, and there is still a lot of room for growth in brand potential." Gao Jianfeng said, but for Mixue Ice City, it is necessary to provide support and services to franchisees, ensure the quality of ingredients and product innovation, and control the cost and price of raw materials in order to remain attractive to franchisees.

Under the current revenue structure, it is actually difficult to discuss Mi Xue Ice City with the tea brands in the direct mode on a track. “It is more like a brand of beverage and food supply chain in the name of tea brand.. "

"You can compare it to Sanquan and Missing in quick-frozen food, Mengniu and Yili in ice cream, or Yanjin Shop and Laiyifen in snacks. In essence, stores are sales outlets. What Mi Xue Ice City needs to do is to manage the brand well, the products are innovative and the quality is guaranteed. " Gao Jianfeng analyzed, therefore, the prospectus will inevitably emphasize the franchise management ability, supply chain ability and commodity distribution ability.

This non-heavy asset operation mode, which is different from other direct brands, has directly refreshed the financial performance of Honey Snow Ice City.

Because the revenue mainly depends on selling ingredients, packaging materials and equipment, the gross profit margin of Honey Snow Ice City is not high, only about 30%, far below the industry average of more than 60%.

However,Because 99% of the stores are franchise stores, the brand does not have to bear the store rent and employee salary, which directly saves a lot of cost.. In terms of employee salary, the employees of Mixue Ice City are mainly production personnel and sales personnel. In 2021, the employee salary is only 150 million, while the employee cost of Naixue tea is as high as 1.4 billion a year under the store direct mode.

Moreover, unlike some new consumer brands,Mixue Ice City affects consumers by store coverage, and does not need to spend too much money on marketing and advertising.Even in 2021, when "You love me, I love you, honey snow and ice city are sweet" resounded all over the Internet, its advertising expenses and brand building expenses added up to only 43 million.

In this way, the honey snow ice city, which spends half a penny, has a net interest rate of 18% on the premise of a gross profit margin of only 30%.From 2019 to 2021, Mixue Ice City achieved net profits of 440 million, 630 million and 1.91 billion respectively, and made a net profit of 390 million in the first quarter of 2022.

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Financial mapping of pineapple opening

When the brand is full, can the franchisee drink soup with it?

Many franchisees of Honey Snow Ice City have revealed to Kaipineapple Finance that the purchase of materials accounts for about 50% of the store’s turnover, the rent and employee’s salary are close to 20%, and the profit is 15-20% excluding other expenses.

Franchisees buy raw materials from the brand, but because the product price is low, the ratio of cost to revenue becomes higher. However, affected by the epidemic, the profits of franchisees who bear the rent and labor costs are affected.

Gao Jianfeng pointed out that under this business model,Part of the risk of Honey Snow Ice City was passed on to franchisees."Of course, if you can make money, franchisees are willing to take risks, and ensuring the interests of franchisees is the key. However, it is difficult to generalize whether you can make money."

According to the prospectus, after the number of Mi Xue Bing Cheng stores exceeded 10,000, the reshuffle continued. In 2020, there were 331 closed franchise stores, and in 2021, 585 were closed. In Gao Jianfeng’s view, the renewal rate of franchise stores in Mi Xue Bing Cheng is relatively fast. "There are too many stores, and some of them may not really make money."

Lin Yue believes that Mi Xue Ice City is highly dependent on the franchisee model, which is difficult to manage, and it also tests the rationality, synergy and overall strategy of the store layout.

In the past two years, the involution of tea is serious, and many brands have opened up the second battlefield, marching into coffee, ice cream, bottled drinks, etc., and Honey Snow Ice City is no exception.

Its brand "Lucky Coffee", a freshly ground coffee chain, almost completely copied the style of Mi Xue Bing Cheng: low price, sinking and joining.

According to the prospectus, the average product price of Lucky Coffee is 8 yuan. This is almost the lowest price coffee brand on the market, and the store menu shows that its cheapest product, a cup of freshly ground American coffee, is only 5 yuan.

By the end of March this year, there were 636 lucky coffee shops.Among them, 629 are franchise stores, most of which were opened in 2020 and 2021. Last year, the expansion was the fastest, with 323 new stores opened a year. Except for universities in new first-tier and second-tier cities, most of these stores are located in third-tier and below cities.

The prospectus did not disclose the revenue of lucky coffee. Kaipineapple Finance learned at the beginning of this year that most lucky coffee shops have a single-day revenue of around 2,000 yuan, 70% of which is profitable, but the return period is about one and a half years.

Zhang Hongfu, general manager of Honey Snow Ice City, once said, "Lucky Coffee should be cheap coffee in county towns and even small towns, and a coffee version of Honey Snow Ice City will be reproduced within five years". At present, since most stores are newly opened in the second half of 2021, the future expansion prospects have yet to be verified.

Narrow-door dining eyes show that there are currently 1,143 stores of Lucky Cafe, compared with 463 at the end of last year, an increase of 680 in three quarters.

High addiction, high repurchase and high gross profit have made coffee a red sea after tea in the past two years. However, in the third-tier and below cities in China, the brand of freshly ground coffee is vacant, the penetration rate is low, and there is demand for services. The sinking of coffee is considered as a major trend in the industry.

However, Lin Yue believes that "it is difficult to copy the model of tea drinking to operate if cheap coffee is to gain a foothold in the county". He believes that "this has something to do with product characteristics. Coffee and ice cream pay more attention to consumption scenes and atmosphere, and products should also be differentiated and have their own style." Fair-priced coffee has a market in third-,fourth-and fifth-tier cities, but it has not shown the potential to grow in a second curve at present.

Gao Jianfeng analyzed that, first of all, the coffee and tea markets are different. Young people are the main drinkers of milk tea, and the possible consumption power and consumption potential of drinking coffee are higher. It is difficult to incite consumers’ trust with low prices.

Moreover, the concentration of coffee industry is higher than that of milk tea, and the sinking consumer group is not as huge as expected. Before the expansion model is implemented, it takes time for market education.

In contrast, Gao Jianfeng thinks that tea going out to sea may be more attractive to the capital market.

According to the prospectus,By the end of March this year, Mixue Ice City had opened 317 stores in Indonesia and 249 stores in Vietnam.

"Honey Snow Ice City is in Southeast Asia, and the main market is also the Chinese market. Moreover, Southeast Asian countries have their own cold drink consumption habits, and China tea has the opportunity to complete local brand substitution." In his view, in the Southeast Asian market, China tea brands such as Mi Xue Bing Cheng still have more room for growth.

In the eyes of many analysts, coffee going to the countryside and tea going out to sea are the expansion of the battlefield, but on the main runway, Honey Snow Ice City needs new stories.

Lin Yue believes that the huge joining in the empire has created the myth of a snow-covered ice city, but with the rising operating costs, the bottleneck may become more and more obvious. Nowadays, the first-line head brands in the track are also extending downward, including the layout of sinking channels and product categories. Coupled with the new cross-border players, market competition continues to intensify.

In his view, listing can alleviate these problems to a certain extent, but with capital investment, more investment should be made in product research and development, sub-brand cultivation and channel layout upgrading.

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

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Fake! The Nezha team rumored that it had nothing to do with the online "Erlang Shen" movie.

Nezha: Birth of the Demon Child


1905 movie network news  Recently, a poster of "The Deep Sea Dragon of Erlang God" has been circulating on the Internet. The poster is marked as "Newly Built by the Production Team", and with a similar poster style, it is easy for people to mistake it for a new animation series of China myths.

Poster of "Erlang Shen’s Deep Sea Dragon"

Even online bloggers posted that the film was created by The Return of the Great Sage and Ne Zha’s original crew, and the universe of China mythological films was about to open. Many viewers believe it.

Joint statement refutes rumors

On December 31st, Light Media, Striped House and Ne Zha’s core creative team (October Media, Cocoa Bean, and Chuanhe Road) issued a statement denying the rumor, saying that it had nothing to do with this online "Erlang Shen Movie", and also revealed that the Yang Jian part of "Striped House China Myth Series" had been prepared for a long time, so please look forward to it.

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Eight departments: start the implementation of key group entrepreneurship promotion actions.

Xinhua News Agency, Beijing, December 12 (Reporter Wang Youling, Jiang Lin) The reporter learned from Ministry of Human Resources and Social Security on December 12 that China will focus on key groups such as college graduates, migrant workers and people with employment difficulties, improve the implementation of support policies, optimize the provision of entrepreneurial services, and support more key groups to participate in entrepreneurial activities.

Eight departments, including Ministry of Human Resources and Social Security, recently issued the Notice on Promoting Entrepreneurship of Key Groups. The notice proposes that it is necessary to optimize the entrepreneurial environment, optimize the registration process of market entities, implement systems such as on-the-spot settlement, one-time settlement and time-limited settlement, continuously promote the reform of the commercial system, and create a high-quality business environment.

The notice stressed that it is necessary to cultivate entrepreneurs, promote the transformation of creative design achievements of young people such as college graduates, strengthen the support for migrant workers to return home to start businesses, and guide people with employment difficulties to start entrepreneurial projects with less investment and less risk.

At the same time, establish public entrepreneurship service standards, build an integrated service mechanism, organize entrepreneurial instructors to go to grassroots activities, conduct classified guidance on key groups’ entrepreneurship, and carry out various forms of docking and negotiation activities to provide human resources support for key groups’ entrepreneurship. Extensively carry out entrepreneurship training, and subsidize qualified entrepreneurs according to regulations.

In terms of entrepreneurship policy support plan, we will speed up the implementation of entrepreneurship guarantee loan policy, implement electronic examination and approval, simplify guarantee procedures, and exempt counter-guarantee requirements according to regulations. If the borrower encounters temporary difficulties due to the epidemic affecting liquidity, he may apply for an extension of repayment, and the term shall not exceed one year in principle.

In terms of financial product assistance plan, financial institutions are encouraged to stabilize the stock of inclusive small and micro loans, expand the increment, support financial institutions to innovate products and services around "stabilizing posts and expanding posts", increase loans, and promote the financing costs of small and micro enterprises to stabilize and decrease.

According to the notice, the entrepreneurial carrier invested by the government is used as the venue for entrepreneurial projects, and priority is given to providing it to key groups free of charge. Guide the transformation and upgrading of entrepreneurial carriers, improve the service level, strengthen the exchange and cooperation of entrepreneurial carriers, and build a resource integration platform for key groups and entrepreneurial resources.

In addition, workers who are employed in a flexible way are allowed to apply for employment registration at the public employment service agency in their permanent residence. Promote public employment service institutions to set up odd jobs service areas, dynamically adjust the opening hours of service halls, and provide free odd jobs information registration and release and job recruitment services. Encourage local governments to transform and utilize idle buildings according to local conditions, build necessary service facilities, and scientifically plan and lay out the odd jobs market.

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Doctor of Philosophy’s Refinement —— Tell the post-90s about Marx (IV)

 

  There is a seminar room in the Philosophy Department of Jena University in Germany, where many thinkers and philosophers have given lectures. Fichte, a burly figure, knocked on the blackboard again and again: "Kant’s thing itself is redundant." Schelling shouted that his classmates would go to the yard with him to feel the beauty of nature. "Let’s go, don’t let spring wait." Hegel did not understand the kindness of his college roommate Schelling, and said coldly, "All cows in the night are black."

  Young friends, from the words of these philosophers, you must have come to a conclusion: philosophy is really incomprehensible. Therefore, not to mention those students who have obtained the doctorate of philosophy, in the eyes of ordinary people, they are more like a group of "heterogeneous".

  On April 15, 1841, a doctoral thesis defense meeting was held in this seminar room, but the defense scene was surprisingly quiet becauseThe protagonist of the defense didn’t appear. After reading the paper, the experts of the judges unanimously decided that this is an excellent doctoral thesis. Although I didn’t come, the situation was special, but I should still be awarded a doctorate.

  thisThe "aliens" who didn’t attend the defense are our protagonists — — Marx.

  So, how did Marx write his doctoral thesis? What did he write in his doctoral thesis? Why did you get a doctorate from Jena University? Don’t worry, let’s come together.

  In 1836, Marx transferred to Berlin University to study philosophy. He was upgraded to a diligent "scholar". Every day, besides reading books, he also listened to doctors and young teachers arguing and chatting. These young people were loyal followers of Hegel’s philosophy and formed an academic group called "young hegelians". Among these people, one has the closest relationship with Marx. He not only helped Marx with his studies, but also helped Marx plan his future career. He was the mentor during Marx’s university — — Bruno Powell, a theological lecturer at the University of Berlin, played an important role in Marx’s life development and planning in the next few years. For example, it was with Powell’s encouragement that Marx decided to write his doctoral thesis, followed Powell’s suggestion, and finally sent it to Jena, where he obtained his doctorate.

  It is only a short period of five years from Marx to the University of Berlin to study philosophy and then to his doctorate. But this period is extremely important for his academic development, ideological development and life development. This importance is embodied in the choice of the following three important things. Next, I will introduce three important things about him to you.

  The first thing is to change majors.

  Dear students, how did you choose your major in the college entrance examination? Are you satisfied with your major?

  Like many of our classmates now, Marx faced the problem of dissatisfaction with his major in his youth. He initially followed his father’s advice and chose a popular law major, but soon found his real interest and transferred to a less popular philosophy major. Interest is the best teacher and the driving force to get rid of secular vision.

  When Marx studied law at Bonn University according to his father’s wishes, his interest was not strong, and he even smoked, drank and played truant with other young people. Later, his father wrote to severely criticize him and warned him that if he neglected his studies, he would cut off his financial resources. Therefore, Marx chose to transfer to another school and major, and devoted himself to academic research with great enthusiasm.

  horseAlthough Marx’s choice of philosophy is related to his interest, the more fundamental reason lies in the mission undertaken by philosophy.In Greek philosophy, philosophy is knowledge that loves wisdom, and philosophy is concerned with the origin of the world. Where did our world come from, and where did we humans come from? In modern times, philosophers have a deeper understanding of philosophy. Hegel said that philosophy is an era that is grasped in thought. Later, Marx said this sentence as "philosophy is the essence of the spirit of the times." These two expressions have a common element, that is, philosophy is closely related to the times, and philosophy is the most profound understanding of the times. Marx’s choice of philosophy is basically to deeply understand his era, its characteristics and its mission. Only philosophy can undertake this mission.

  The second thing is that Marx wrote a paper.

  Writing a thesis is a big test for many college students. The basic requirement of a qualified academic paper is to express your views on a certain issue and demonstrate your views, not only to ensure that your views are not backward or outdated, but also to be persuasive and supported by documents. For many liberal arts students, it is not difficult to look up documents and write opinions. What is difficult is to "gather words". Especially for doctoral dissertations, the number of words in an excellent doctoral dissertation in liberal arts is generally about 150,000-200,000 words, but for most people who don’t study for a doctoral degree, it is very likely that they will not be able to write so many words in their lifetime. What’s more, a Ph.D. thesis itself requires a standardized deduction and demonstration with philosophical concepts, which is simply difficult to go to the sky.

  Since Marx chose his favorite philosophy major, he should show his superior strength in philosophy. The most direct way is to choose a most difficult topic in the already difficult philosophy field. This paper is best to be the most difficult of all papers, that is, the doctoral thesis, in one step.

  At this time, Marx’s mentor Powell went to Bonn University to teach. He hoped that Marx would finish his doctoral thesis and get a doctorate as soon as possible, so that he could strive for a teacher position in Bonn University and work as a colleague together. So in the second half of 1840, Marx began to write his doctoral thesis. His doctoral thesis was titled "On the Difference between democritus’s Natural Philosophy and Ebinur’s Natural Philosophy".

  Democritus, Epicurus and Natural Philosophy. What do these three words mean?

  The first two words are the names of two ancient Greek philosophers. Natural philosophy is a research field in ancient Greek philosophy, which mainly discusses the origin and composition of the world. Interestingly, the two ancient Greek philosophers have discussed a common problem, that is, matter is composed of tiny and indivisible atoms, and matter moves and changes because of the movement of atoms themselves. So, what exactly is the movement of atoms? Democritus thought that the motion of the atom was a straight line motion along the established orbit, but Epicurus thought that the motion of the atom was a deflection motion containing contingency, which would leave the established orbit and realize its real intention — — Freedom.

  Marx chose this topic because it is difficult to write and because it is related to Marx’s position. It can be said that Marx clearly put forward the position of freedom through this doctoral thesis.

  Marx believes that the movement of atoms deviating from the orbit is tantamount to a "revolution" for the original established orbit. Marx devoted his whole life to the cause of revolution, which was the fate of the capitalist system in the name of liberalism and against the reality of human freedom, and he believed that real freedom is the all-round development of human beings, which can only be truly realized in a communist society.

  The third thing is to change the school defense.

  At the beginning of 1841, Marx’s doctoral thesis was finally finished. According to the doctoral degree training procedure, he still needed to defend his thesis before he could really get a doctorate in philosophy. However, no matter how well the paper is written, it must be appreciated, otherwise it will be difficult to pass the expert review and defense. At this time, Marx realized that for the increasingly conservative University of Berlin, it was difficult to conquer the authoritative experts with the viewpoint of freedom in his thesis, and he could only find a university that could recognize his academic views to defend. So, at Powell’s suggestion, Marx chose Jena University.

  What kind of school is Jena University? Located in Thuringia in eastern Germany, it is a prestigious university in Germany. At present, its majors such as philosophy, optics and German education are still in the leading position in the world. In the 18th and 19th centuries, the University of Jena was the center of modern European ideological movement. It was also an important town of legal research at that time. The father of the philosopher Feuerbach, the old Feuerbach, was a criminologist in Jena. Before Marx chose to defend at Jena University, Fichte, Schelling and Hegel, important representatives of German classical philosophy, all taught in Jena successively. It can be said that this place is full of bright stars and liberal and enlightened style of study.

  Therefore, Marx chose to obtain a doctorate from the University of Jena. Judging from the results, basically as Marx wished, the doctoral thesis was completed at the end of March 1841, and Marx sent it to the Philosophy Department of Jena University on April 6. On April 15, when Marx himself was not present, the thesis was unanimously passed, and the experts in the defense group decided to award Marx a doctorate in philosophy from Jena University. However, after Marx got his doctorate, did he successfully enter the university to teach? We’ll leave this question for you to solve later.

  -Ben finished-

  Teacher: Li Yushu

  Next episode preview:

  Marx finally found a job. This job is not what Marx wanted as a university teacher, but as an editor of Rheinische Zeitung in Cologne. When I first started editing, I was not happy, but then, Marx also found unexpected joy in his work. By paying attention to and studying the economic and social situation in the Rhine region, we can observe a real German society.

  See you tomorrow ~

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Central heavyweight document: at least 8% of local land sales revenue should be used for agriculture and rural areas.

  An important document involving trillions of yuan of land transfer income and expenditure has finally been issued.

  Recently, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Adjusting and Perfecting the Use Scope of Land Transfer Income to Give Priority to Supporting Rural Revitalization, requiring that by the end of the 14th Five-Year Plan period, the proportion of local land transfer income used for agriculture and rural areas should reach more than 50%.

  Land transfer income is an important part of the budget income of local government funds. For a long time, land value-added income has been taken from agriculture and mainly used in cities, which has effectively promoted the rapid development of industrialization and urbanization, but the proportion of direct use in agriculture and rural areas is low, and its supporting role in agricultural and rural development is not enough.

  Therefore, in accordance with the requirements of "taking it from agriculture and mainly using it for agriculture", the Opinions require adjusting the urban-rural distribution pattern of land transfer income and steadily increasing the proportion of land transfer income used for agriculture and rural areas.

  According to the current relevant regulations, local financial departments at all levels should allocate not less than 15% of the land transfer income for agricultural land development, 10% for farmland water conservancy construction and 10% for education funds (mainly for rural basic education).

  Although the proportion of the above three items totaling 35% seems not low, considering that the land transfer income is far less than the total land transfer income (land transfer income = land transfer income+cost expenditure+related taxes and fees), the total amount of this income used for agriculture and rural areas in recent years is actually relatively small.

  In 2012, Han Jun, who was then the deputy director of the State Council Development Research Center, wrote an example in Farmers Daily, pointing out that the distribution of land income was obviously tilted towards cities. In 2011, the income from land transfer fees exceeded 3.15 trillion yuan, and by the end of October 2011, the expenditure on agriculture, rural areas and farmers from land transfer income was only 123.4 billion yuan.

  How to provide more abundant financial guarantee for the current rural revitalization and adjust the use direction of land transfer income has become an important option for the central government.

On April 13th, the rural scenery was shot on the outskirts of Fengxiang Town, Bozhou District, Zunyi City, Guizhou Province. Xinhua news agency.

On April 13th, the rural scenery was shot on the outskirts of Fengxiang Town, Bozhou District, Zunyi City, Guizhou Province. Xinhua news agency.

  The "Opinions" require that from the first year of the "14 th Five-Year Plan", all provinces (autonomous regions and municipalities directly under the Central Government) steadily increase the proportion of land transfer income used for agriculture and rural areas; By the end of the "Fourteenth Five-Year Plan" period, accounting by province (autonomous region or municipality directly under the Central Government), the proportion of land transfer income used for agriculture and rural areas reached more than 50%.

  After the tax-sharing reform in 1994, in order to alleviate the local financial pressure, the central government determined the system design that the land transfer income basically belongs to the local government, and it has continued to this day. Since then, apart from collecting relevant taxes and fees, the central level cannot control the expenditure of local land transfer income in real time.

  In this case, how to restrain local governments to effectively use the land transfer income more for agriculture and rural areas, and achieve the goal of 50% proportion?

  This document of the Central Committee has also considered this kind of situation and made a more specific system design.

  The "Opinions" stipulate that the accrual method shall be determined by provinces (autonomous regions and municipalities directly under the Central Government). Provinces (autonomous regions and municipalities directly under the Central Government) can choose one of the following two ways to organize the implementation according to local conditions:

  First, according to the proportion of funds used for agriculture and rural areas in the land transfer income in that year, it will be withdrawn gradually. If the withdrawal amount is less than 8% of the land transfer income, it will be withdrawn at least 8% of the land transfer income; Second, according to the proportion of land transfer income used for agriculture and rural areas in that year, it was gradually accrued to more than 10%.

  The "Opinions" also specifically stipulates that in a few areas such as Beijing and Shanghai, where land transfer income is high and agricultural and rural input demand is small, the specific proportion of increasing land transfer income for agriculture and rural areas can be determined according to actual needs.

  A closer look at these two ways involves the specific proportion of land transfer income, one is 8% and the other is 10%. In other words, no matter what the net income from land transfer is, the minimum proportion of local government land transfer income used for agriculture and rural areas is set at 8%.

  Why is the system designed like this? The main reason is that the income from land transfer is convenient for accurate statistics, while the net income is sometimes difficult to calculate accurately.

  What is the income from land transfer? Simply put, it is the sum of land transfer fees successfully transferred by local governments. In recent two or three years, China’s annual land transfer income has reached the scale of six or seven trillion yuan. For example, it was 6,509.6 billion yuan in 2018 and 7,251.7 billion yuan in 2019. As far as cities are concerned, the land transfer income of hot cities such as Hangzhou has exceeded 200 billion yuan/year in recent years.

  If roughly calculated according to the minimum 8% of land transfer income in 2019, the total amount of funds used for agriculture and rural areas in that year will be as much as 580 billion yuan.

  The income from land transfer is calculated by subtracting the compensation expenses for land acquisition and demolition, the development expenses in the early stage of land transfer, and the expenses for subsidizing land-expropriated farmers from the total amount of six or seven trillion yuan. The above expenses are the costs paid in advance by the government in the collection, storage and land consolidation.

  Over the years, the cost of land acquisition and demolition has increased a lot, which correspondingly reduces the proportion of land transfer income in the whole land transfer fee.

  In addition, it is precisely because the central government has set the designated use of some land transfer income that it does not rule out that some places deliberately raise the cost of land transfer in order to avoid the above purposes, thereby reducing the net income.

  A land expert once told CBN that some local governments will reduce the net income of land transfer. Once the net income of local land transfer is reduced, it means that local governments can reduce the expenses for the above-mentioned major projects. In order to keep more places, many other expenses may be counted into the cost, such as greening the surrounding land and building municipal roads.

  This kind of situation is obviously within the decision-making consideration of the central government. The "Opinions" require that the cost of land transfer should be strictly verified, and the construction costs of infrastructure and public welfare projects unrelated to the early development of land should not be included in the cost accounting scope, thus inflating the cost of land transfer and reducing the income from land transfer.

  As can be seen from the above two ways of accrual, the reason why the total amount of accrual accounts for the minimum proportion of land transfer income (8% and 10%) is also that there will be inaccuracies in local land transfer income whether due to objective factors or subjective wishes, which will further affect the operability and supervision difficulty of 50% ratio.

  According to the proportion of 8%, it can be found that in 2011, the income from land transfer fees was 3.15 trillion yuan, and the expenditure on agriculture, countryside and farmers accrued in that year should reach 250 billion yuan, which may be twice the actual expenditure in that year (123.4 billion yuan in the first 10 months of 2011).

  From the point of view, the strength of this reform can be seen, but it also means that its promotion is not difficult.

  The "Opinions" emphasize that the adjustment and improvement of the use scope of land transfer income and the increase of the proportion used for agriculture and rural areas should be included in the performance assessment of the implementation of the rural revitalization strategy as an important part of the supervision of the implementation of the No.1 Document of the Central Committee. Seriously investigate and deal with unauthorized relief, interception, misappropriation, misappropriation of land transfer income payable to the state treasury, inflated land transfer costs, illegal use of investment funds in agriculture and rural areas, and investigate the responsibilities of relevant responsible persons according to laws and regulations.

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Announcement of Recruitment of Jiangsu Provincial Department of Human Resources and Social Security Announcement of Unified Open Recruitment of Provincial Institutions in Jiangsu Province in 2022

According to the spirit of the Measures for Public Recruitment of Public Institutions in Jiangsu Province (Su Ban Fa [2020] No.9), in order to better select outstanding talents who are suitable for posts and optimize the personnel structure of provincial institutions, the Organization Department of jiangsu provincial party committee of the Communist Party of China and the Department of Human Resources and Social Security of Jiangsu Province decided to build a platform and provide services for the public recruitment of management posts, general professional and technical posts and ground-working skills posts in provincial institutions (including a small number of subordinate institutions stationed in the Soviet Union, the same below). The relevant matters are hereby announced as follows:

I. Recruitment positions

The positions of unified open recruitment are some management positions, general professional and technical positions and ground-working skills positions in provincial institutions except confidential positions.

Management positions, including other management positions in institutions except the positions of unit leaders.

General professional and technical posts, including legal, English, computer, economic and some other professional and technical posts (excluding teachers’ posts) in institutions with post grades of eight or below. Economic professional and technical posts include accounting, auditing, statistics and other economic posts. Other types of professional and technical posts refer to professional and technical posts with no professional requirements when various departments (units) organize open recruitment or written examination.

The jobs of ground work skills include the technical jobs and ordinary jobs with the post level of Grade II (Technician) and below in institutions.

For specific positions and recruitment conditions of each position, please refer to the Unified Open Recruitment Position Table of Provincial Institutions in Jiangsu Province in 2022 (Annex 1, hereinafter referred to as "Recruitment Position Table"). The Recruitment Position Table can be found on Jiangsu Human Resources and Social Security Network (jshrss.jiangsu.gov.cn).

Second, the qualifications

1. Have People’s Republic of China (PRC) nationality;

2. Abide by the Constitution and laws of People’s Republic of China (PRC) and support the Communist Party of China (CPC)’s leadership and socialist system;

3. Have good conduct;

4. Have the physical conditions required by the post;

5. Aged over 18 and under 35 (born between April 1, 1986 and March 31, 2004). Those who apply for department-level management positions (management positions 7 and 8), intermediate professional and technical positions, doctoral positions, and retired military personnel who have retired from active service according to law can be relaxed to 40 years old. If the Recruitment Position Table has special requirements for age, the age calculation method will remain unchanged from its requirements;

6. Have the qualifications required by the position in the Recruitment Position Table.

① "Graduates in 2022" in the qualification conditions refers to those who graduated in 2022 and have obtained a diploma (degree) certificate, and still have no work unit. Among them, the date of obtaining the diploma (degree) certificate for ordinary college graduates who can provide the Graduate Employment Recommendation Form (original) can be relaxed to December 31, 2022; The date of obtaining the diploma (degree) certificate may be appropriately relaxed for graduates outside the country (territory) at the same time, but the diploma certification of the study abroad service center of the Ministry of Education shall be completed before December 31, 2022.

Graduates of ordinary colleges and universities in 2020 and 2021, whose file relationship remains in the original graduate school, or in the graduate employment departments at all levels (graduate employment guidance service centers), talent exchange service institutions and public employment service institutions, and those who graduated at the same time outside the country and have completed their academic qualifications but have not yet implemented their work units, can apply for jobs for graduates in 2022.

Those who participate in grass-roots service projects, if they have no work experience before participating in the service projects, and within 2 years after their service expires and they pass the examination, can apply for jobs for graduates in 2022.

Those who are enlisted as conscripts by fresh graduates of ordinary colleges and universities within one year after retirement can apply for jobs for graduates in 2022.

② The setting directory of "major" in the qualification conditions is "Jiangsu Province 2022 Examination Professional Reference Directory for Civil Servants". The professional conditions also include some majors that are not listed in the professional reference catalogue, but are offered by colleges and universities and needed by institutions.

③ The deadline for calculating the work experience in the qualification conditions is August 31, 2022.

(4) If there is a requirement of CET-4 or CET-6 in the qualification conditions, you need to provide the corresponding qualification certificate. If there is only a notice of CET-4 or CET-6 test results, the corresponding results should not be less than 425 points in principle. Returned students who have obtained academic degrees in countries where English is the official language may apply for positions that require CET-4 and CET-6, but they may not provide qualification certificates or notice of results for CET-4 and CET-6.

7. There are no household registration restrictions for general positions in this open recruitment.

8. If the "recruitment target" is a disabled person with hearing or limb level 3-4, the applicant must have a Jiangsu household registration or a Jiangsu student source, and have the second-generation People’s Republic of China (PRC) Disabled Persons’ Card issued by the Disabled Persons’ Federation.

9. Taiwan Province students who have obtained the academic qualifications of ordinary colleges and universities in the mainland of China and other Taiwan Province residents who have obtained the academic qualifications recognized by the mainland of China shall apply according to the relevant provisions of the state and Jiangsu Province.

Third, the recruitment method

(A) examination methods

The examination is conducted by combining written examination with interview (professional test and skill operation).

The written test is organized by the provincial open recruitment comprehensive management department (Organization Department of the Provincial Party Committee and Provincial Department of Human Resources and Social Security).

Interview (professional test, skill operation) is organized by the recruitment department in principle. "Recruitment Competent Department" refers to the competent department of the institution participating in this recruitment. For details, please refer to the column of "Competent Department" in the recruitment position table.

(2) Unified written test

1. Written test subjects

The written test subjects of management posts, general professional and technical posts and ground-working skills posts are all named "Comprehensive Knowledge, Ability and Quality", but the test contents are different.

The written examination papers of accounting and auditing posts in the economic category are the same, and the statistics are the same as those of other economic posts;

"Other" professional and technical positions are the same as the written test papers of management positions.

Please refer to "Position Category" in the Recruitment Position Table for the category of each recruitment position.

For the scope of the examination, please refer to the Outline of Written Examination for Public Subjects of Unified Open Recruiters of Provincial Institutions in Jiangsu Province in 2022. The exam does not specify a counseling book.

2. Time and place of written examination

Written test date: April 16, 2022. If it is necessary to adjust due to special circumstances such as COVID-19 epidemic prevention and control, it will be announced separately in Jiangsu Human Resources and Social Security Network (jshrss.jiangsu.gov.cn) in time, so please pay attention to the successful applicants.

The examination time for management positions is 9: 00-11: 30;

The examination time for general professional and technical posts is 9: 00-11: 30;

The examination time for the post of logistics skills is 9: 00-10: 30.

Location of written test: There are test sites in all districts and cities in Jiangsu Province, and candidates can take the written test at any place when registering.

3. Applicants should take the admission ticket and ID card to the test center to take the written test according to the specified time. The written test is a closed test, and no papers can be handed in or withdrawn in advance during the test.

According to the current requirements of epidemic prevention and control, candidates must apply for "Su Kang code" at least 14 days before the exam and make health declaration every day. On the day of the exam, "Su Kang code" is a green code and can provide negative proof of COVID-19 virus nucleic acid detection (paper report, electronic report or Su Kang code, detection agency APP display, and must contain sampling time information) within 48 hours before the exam (based on the sampling time, both inside and outside the province), after field measurement.

4. The written test results are published in the results query column of Jiangsu Personnel Testing Network, the business subnet of Jiangsu Human Resources and Social Security Network (jshrss.jiangsu.gov.cn), and candidates can query by ID number and admission ticket number.

(3) Interview (professional test, skill operation)

1. Determine the candidates for the interview. After the unified written examination, the Organization Department of the Provincial Party Committee and the Provincial Department of Human Resources and Social Security studied and determined the qualified scores of various positions. The competent recruitment department (unit) determines the candidates for interview (professional test and skill operation) (hereinafter referred to as "interview") within the range of 1: 3 among those who pass the written test according to the order of high score to low score and the number of candidates to be employed in each recruitment position. Applicants within the above-mentioned range, as well as other top-ranking personnel, should keep their contact information open within 7 working days after the results are published, so that the competent recruitment department (unit) can inform the qualification review or make up for it. Those who can’t contact or fail to participate in the qualification review according to the specified time will be regarded as giving up automatically.

2. Qualification review. The competent recruitment department (unit) is responsible for the qualification review of the candidates participating in the interview before the interview. If there is a vacancy due to the failure of the review, the candidates who have passed the written test in the same position will be replaced in turn from high score to low score to participate in the qualification review. The list of people who have passed the qualification review will be published on websites such as the recruitment department. Those who fail to pass the qualification review will be disqualified from the interview. If you have any objection to the results of the qualification review, you can state your defense to the competent recruitment department (unit) responsible for the qualification review within 3 working days after receiving the notice of the review results.

3. Interview. In principle, the interview is organized by the competent recruitment department (unit). Inform the candidates of the interview results on the spot. If there is no competitive position in the interview, the qualified score of the interview is 60% of the total interview score; For competitive positions, unless otherwise specified in the Recruitment Position Table, the score for passing the interview is 50% of the total interview score. If the competent recruitment department (unit) has requirements for professional testing and skill operation, and the proportion of achievements is clearly defined in the Recruitment Position Table, its qualified score line is consistent with the above requirements.

(D) the total score calculation method

The unified written test results organized by the comprehensive management department of open recruitment and the interview results organized by the competent recruitment department (unit) are all calculated at 50%. Use the percentage system to calculate the total score of candidates.

Fourth, registration arrangements

(1) Registration method and time

Registration is conducted online. Registration, photo uploading, qualification preliminary examination and payment confirmation are carried out simultaneously through the network. Registration Website: Jiangsu Personnel Examination Network, the business subnet of Jiangsu Human Resources and Social Security Network (jshrss.jiangsu.gov.cn).

1. Registration and photo uploading: from 9: 00 on March 16th to 16: 00 on March 20th;

2. Preliminary qualification examination: from 9: 00 on March 16th to 16: 00 on March 21st;

3. Statement and defense: 9: 00-16: 00 from March 16th to March 22nd;

4. Handling of preliminary objections: from 9: 00 on March 16th to 18: 00 on March 22nd;

5. Payment confirmation: from 9: 00 on March 16th to 12: 00 on March 23rd.

(2) Online confirmation

1. The competent recruitment department (unit) will conduct a preliminary examination of the applicants’ registration qualifications in accordance with this announcement and the relevant provisions of the state and institutions in Jiangsu Province on open recruitment. 24 hours after the applicant submits the registration information online, he can check the preliminary examination opinions of the competent recruitment department (unit) on the registration website.

If you have any objection to the preliminary examination opinion, please state your defense to the competent department or recruitment unit in charge of qualification examination in time. The contact information of the recruiting unit can be obtained from the column of "Policy Consultation Telephone and Fax" of the corresponding position in the Recruitment Position Table. For the contact information of the competent department, please refer to the Telephone Table for Policy Consultation of Unified Open Recruitment of Provincial Institutions in Jiangsu Province in 2022 (Annex 2).

2. Candidates who have passed the preliminary examination must use a bank card with online payment function and pay the registration fee 100 yuan online. Applicants who enjoy the national minimum living guarantee family should pay the fee first. If they do not violate the examination discipline, they can contact the provincial personnel examination center within 5 working days after taking the written test to handle the fee reduction and exemption.

3. Those who pass the preliminary examination and complete the payment confirmation are registered successfully.

After the payment is successful, the registration fee will not be refunded except for the family members whose positions have been cancelled or who meet the requirements of the minimum living guarantee.

4. Failure to confirm the registration qualification, upload photos and pay the registration fee on time will be deemed as invalid. Registration service will no longer be provided after the deadline.

(3) Print the admission ticket

Applicants who have passed the preliminary qualification examination and payment confirmation must log on to the registration website to download and print the admission ticket from 9: 00 on April 13th to 24: 00 on April 15th. If there is any problem in printing, please contact the Provincial Personnel Testing Center directly. Tel: 025-83236083.

(4) Matters needing attention in registration

1. Applicants must fill in the relevant information truthfully, accurately and completely according to the job requirements and online tips, and upload their recent bareheaded two-inch (35×45 mm) ID photo in jpg format, with the size below 20Kb.

2. Anyone who practices fraud will be disqualified once verified. Unless otherwise stated in this announcement or otherwise stipulated by the state and province, the authenticity of the information shall be subject to the actual situation at the time of registration. Before the interview, the qualifications of those who enter the interview will be reviewed.

3. The ratio of written examination for recruitment positions is generally 1: 3. If there are special requirements in the recruitment position table, the requirements shall prevail. If the proportion of the examination is not reached, the recruitment position will be reduced or cancelled. Successful applicants whose positions have been cancelled can log on to the registration website from 9: 00 to 12: 00 on March 24, 2022 and report to other qualified positions.

4. Each person can only choose one position to register. After passing the preliminary qualification examination, the registration information cannot be changed. Candidates who have not passed the preliminary qualification examination may change to other positions that meet the qualification conditions during the registration period. Applicants must use the second-generation resident ID card within the validity period to register, and the ID card used for registration and examination must be the same.

5. Please don’t apply for the job under any of the following circumstances:

① Servicemen or ordinary colleges and universities with national education sequence are not graduates of the class of 2022;

(2) Those who are related to the person in charge of the institution, such as husband and wife, lineal consanguinity, collateral consanguinity within three generations or close affinity, may not apply for the organization (personnel), discipline inspection and supervision, and auditing financial positions of the institution; Those who have the above-mentioned relationship with the existing on-the-job personnel shall not be employed for management positions that form a direct relationship between superiors and subordinates after they arrive at the post, and positions that should be avoided clearly in the Regulations on the Avoidance of Personnel Management in Institutions;

③ The new Measures for Open Recruitment of Public Institutions in Jiangsu Province came into effect on March 13, 2020. According to the announcement of open recruitment of public institutions issued later, they were employed to the staff under the three-year service period of various local institutions in Jiangsu Province.

(4) Before August 31, 2022, newly hired civil servants whose service period is less than five years, or those who leave their work units (posts) may not be dismissed according to regulations (including clear agreement), or those who are not allowed to apply to public institutions according to other national and provincial regulations.

V. Inspection and physical examination

The competent recruitment department or recruitment unit shall, among the qualified personnel in the interview, determine the personnel who will participate in the inspection and physical examination according to the number of people to be recruited in the recruitment position and the requirement of "proportion of inspection and physical examination" in the Recruitment Position Table, and organize the inspection and physical examination.

When determining the physical examination personnel, if the total score is the same, the person with the highest written test score is preferred. If the written test score is still the same, the recruitment department (unit) may organize additional tests for the personnel with the same score. For positions with a physical examination ratio of not 1: 1, if there is a decimal number less than 1 when calculating the number of people participating in the physical examination, in principle, the decimal number will be rounded up, but after rounding up, if it exceeds 1.5 times the number of people to be recruited, the decimal number will be discarded.

The inspection organization unit formulates the inspection plan, and defines the contents and methods of the inspection. Physical examination standards shall be implemented in accordance with the latest General Standards for Physical Examination of Civil Servants (Trial).

VI. Employment

The competent recruitment department or recruitment unit shall determine the list of persons to be employed according to the examination, inspection and physical examination results. Retired military personnel who have been discharged from active service according to law, urban and rural community workers in the front line of epidemic prevention and control in COVID-19, etc., shall be implemented in accordance with relevant state regulations under the same conditions.

When there is a vacancy in the recruitment position due to reasons such as unqualified physical examination, unqualified inspection, abandonment of candidates, etc., the competent recruitment department (unit) will fill in the interview qualified personnel according to the total score from high to low, and report the relevant situation to the Organization Department of the Provincial Party Committee or the Provincial Human Resources and Social Security Department for the record according to the division of responsibilities. After the employment is filed, it will not be replenished.

The list of persons to be employed will be published on Jiangsu Human Resources and Social Security website for 7 working days. The publicity content includes the recruitment unit, job title, name of the person to be hired, education background, major, graduation institution, current work unit, scores of recruitment examination, total score, ranking, etc. After the list of persons to be employed is publicized, if the candidates give up their employment qualifications without justifiable reasons, the recruiting unit or the competent recruitment department may cancel their qualification to apply for the unit or department again within one year after the list is publicized.

For those who have no objection to publicity, the recruiting unit shall, according to the personnel management authority, file with the comprehensive personnel management department of the institution and go through the relevant formalities, and sign an employment contract with the proposed personnel according to the regulations to stipulate the probation period. After the probation period expires, those who pass the examination will be given posts and graded; Those who fail the examination will be disqualified and the employment contract will be terminated. If the personnel to be employed enter into an employment contract with the recruiting unit for more than 3 years (including probation period), they shall serve in the recruiting unit for a minimum of 3 years (including probation period) in addition to dissolving the employment contract according to laws and regulations.

VII. Recruitment Consultation

Policy consultation of the recruiting unit: Please refer to the Recruitment Position Table for the contact telephone number.

Policy Consultation of Competent Authorities: Please refer to the Telephone Table of Policy Consultation of Competent Authorities in Unified Open Recruitment of Provincial Institutions in Jiangsu Province in 2022 (Annex 2) for the contact telephone number;

Policy consultation of comprehensive management department: 025-12333, 025-83230723, 025-83236078.

Technical consultation on recruitment examination: 025-83236083;

Eight, recruitment supervision

The Party Committee of the Provincial Department of Human Resources and Social Security (the Disciplinary Committee) supervised the whole recruitment process.

Supervisory telephone number: 025-83236051.

Nine, recruitment report

The Provincial Department of Human Resources and Social Security accepts the report on the open recruitment of public institutions.

Reporting mailbox: syzpjb@jshrss.gov.cn;

Reporting telephone number: 025-83230723.

Attachment: 1. Jiangsu Province in 2022, the provincial institutions unified open recruitment table. xlsx

            2. In 2022, Jiangsu Province, provincial institutions unified public recruitment department policy consultation telephone table. xls

                                                                                                                    Organization Department of CPC jiangsu provincial party committee

                                                                                                              Jiangsu province labor resources and social security department

                                                                                                                        March 10, 2022