标签归档 夜西安论坛

Text: Ren Zeping team

guide reading

Go to Xi ‘an to experience the "broken bowl of wine" in Yongxingfang, Chongqing to take the "magic light rail" through the building, Changsha to visit Orange Island, Chengdu to see giant pandas, Zibo to have a barbecue, and Harbin to experience the world of ice and snow.……。 In recent years, with the help of new media platforms such as graphic platform, short video and video, more and more cities have created a unique urban "online celebrity" label, which has successfully circled and attracted tourists from all over the country to punch in, which has promoted urban tourism and service industry and injected new kinetic energy into urban development.

With the help of the Internet, online celebrity cities have become popular wave after wave, and combing the reasons why these online celebrity cities are out of the circle can be summarized into three points:First, it has profound urban heritage and unique cultural and natural resources; The second is to grasp the media with the characteristics of each era and create a unique city IP and city label; Third, local governments give strong support to build a public service-oriented government and win good word-of-mouth communication.

Summary: resource+communication+service, trinity, this is the victory of service-oriented government.

catalogue

1 China’s eight major online celebrity cities

1.1 Changsha: Red Culture Punch Resort,Low housing prices and low cost of living, new consumption is active.

1.2Chengdu: A Land of Abundance with Slow Rhythm and Fireworks.

1.3 Hangzhou: "the capital of new e-commerce", "the city of live e-commerce" and "the first city of digital economy"

1.4 Suzhou: "the strongest prefecture-level city in China", the integration of traditional culture and modern consumption, and the rise of cultural and creative brands.

1.5Chongqing:"City of Tik Tok", "Capital of Cyberpunk" and unique mountain city scenery.

1.6 Zibo: "Three-piece set of soul barbecue" and "barbecue with temperature"

1.7 Harbin: "Hogwarts Harbin Branch", "Frozen Pear Setting" and "Pleasing Market Style" are designed for people.

1.8 Xi ‘an: Millennium ancient capital, Yongxingfang "throwing wine bowls" and "Datang city that never sleeps".

2 Why are online celebrity cities out of the circle?

3 online celebrity City Out of Circle Enlightenment

main body

oneEight online celebrity cities in China.

1.1Changsha: a red cultural punching resort, with low housing prices and living costs, and active new consumption.

Changsha’s going out of the circle benefited from the early entertainment propaganda, the strong economic growth, the emergence of new consumer brands under the background of the national tide, and the government’s reasonable regulation of housing prices. On this basis, it is expected that Changsha will become a city of online celebrity by superimposing the prevalence of punch-in tourism in online celebrity in the era of mobile Internet.

Changsha, a city with a history of more than 4,000 years, is rich in cultural details and heritage.Changsha’s road to online celebrity’s city circle can be traced back to around 2000. Hunan Satellite TV created a series of entertainment variety shows such as Happy Camp, which enhanced Changsha’s popularity in the country.

In 2017, Changsha became the "GDP trillion city club" for the first time, achieving a GDP of 10,535.5 trillion yuan; In the same year, the 2017 China Night Economy and Industry Report was released, and Changsha’s night consumption developed rapidly, surpassing the first-tier cities.Around 2017, Modern China Tea Shop, Wenheyou and other local "New Country Tide" brands came out of the circle, attracting young people from all over the country to travel and punch in through the IP effect of online celebrity.

In 2018, Changsha was rated as a new first-tier city by the media, and the label of economically strong city received widespread attention.In 2019, the documentary "Guarding the Liberation of the West" exploded in bilibili, which made more young people know about Changsha.

In 2021, with the increasing popularity of the topic of "Escape from the North to Guangzhou", Changsha was once again widely concerned and discussed because of its low housing prices and low cost of living.In 2022, the ratio of house price to income in Changsha was 8.9, which was significantly lower among key second-tier cities in China and was welcomed by young people.

1.2Chengdu: A Land of Abundance with Slow Rhythm and Fireworks.

The profound historical and cultural atmosphere, unique food, fireworks atmosphere and slow-paced life scenes have shaped Chengdu’s unique urban IP. In addition, it is also the key to help Chengdu become a city of online celebrity by grasping the trend of the times and actively marketing with traditional media such as magazines, films, songs and short videos, and self-media and new media.

Chengdu is one of the earliest cities in online celebrity, and its road to online celebrity can be traced back to around 2000. In the traditional media era, Chengdu used magazines and promotional films such as New Weekly, City Pictorial, chinese national geography and Impression of Chengdu to market its city image."Chengdu, a city that doesn’t want to leave when it comes!"Become a widely circulated slogan.

In 2011, "Kung Fu Panda 2" was released all over the world, and the Chengdu elements implanted in the film made more people know and know about the city, which enhanced the image and influence of Chengdu. In 2017, Zhao Lei’s "Chengdu" spread all over the country, "Go to the end of Yulin Road and sit at the door of the pub …", and Yulin Road and the pub became the symbol of punching in Chengdu.

With the rise of the short video social platform, Chengdu publicizes the distinctive Chengdu cuisine, the fireworks-filled streets, the bustling Chunxi Road, the trendy street shooting in Taikooli, the "pub" at night and the giant panda in the panda base through short videos …,It presents an image of Chengdu with slow rhythm and fireworks, fashion and trendy coexistence.

In 2023,For the eighth year in a row, Chengdu ranks first among the new first-tier cities in the ranking list of urban commercial charm..

1.3 Hangzhou: "the capital of new e-commerce", "the city of live e-commerce" and "the first city of digital economy"

Hangzhou has always been a tourist city with rich historical and cultural resources. In its early years, Hangzhou was a well-known tourist city with "three rivers, two lakes, one mountain and one river". However, the rapid development of Internet economy and e-commerce live broadcast is the real reason for Hangzhou to become a city in online celebrity.

"There is paradise above and Suzhou and Hangzhou below". Hangzhou is located in the north of the southeast coast of China, with a long history, profound cultural heritage and rich tourism resources.In 1999, Alibaba, the largest Internet company in China, was established in Hangzhou.In 2003, Alibaba established Taobao, and China began to enter the Taobao era. In 2008, the first batch of "naughty girls" ignited the e-commerce industry in Hangzhou, and Hangzhou became the "e-commerce capital". In 2013, Taobao live broadcast began to be piloted in Hangzhou, and live e-commerce developed from this point. The first batch of Taobao stores in online celebrity became popular, and the star anchor and the double eleven activities detonated completely pushed live e-commerce to the forefront.

After the G20 Hangzhou Summit in 2016, Hangzhou was officially recognized as the first batch of "digital economy" cities in China.In 2018, Hangzhou’s digital economy core industry revenue was 1,082.4 billion yuan, and it was proposed to build the "first city of digital economy". In 2019, under the industrial agglomeration effect, anchors and live broadcasters from all over the country flocked to Hangzhou, and only Taobao gave birth to 177 anchors with goods exceeding 100 million.

In 2020, a number of anchors with super live broadcast ability were born, making Hangzhou Jiubao the main position of live e-commerce, and Hangzhou gradually became the "city of live e-commerce".In 2022, the three live broadcast platforms "Taobao, Tik Tok and Aauto Quicker" achieved a total sales of 171.4 billion yuan in Hangzhou.

1.4 Suzhou: "the strongest prefecture-level city in China", the integration of traditional culture and modern consumption, and the rise of cultural and creative brands.

Suzhou has become a city in online celebrity. On the one hand, thanks to its outstanding economic performance and strength, its business environment and livable environment have become increasingly superior, and its GDP has long been in the forefront of the country. On the other hand, in recent years, the popularity of Eslite Bookstore in online celebrity has soared, and the hit drama "Everything is Fine" has triggered traffic and topics on the Internet, which has helped Suzhou’s online celebrity attribute to be discovered.

Suzhou, with its prosperous economy since ancient times, is famous for its unique cultural heritage and natural landscape.As a new first-tier city, Suzhou is known as "the strongest prefecture-level city in China" with rapid economic development and strong economic strength.In 2011, Suzhou’s GDP exceeded the trillion mark, reaching 1,050 billion yuan; In 2020, GDP exceeded 2 trillion yuan, reaching 2,017.05 billion yuan, ranking first in the economic volume of major cities in Jiangsu Province.

Since 2013, Suzhou has incorporated innovation drive into its development plan, and through innovation drive, it has transformed from low-end manufacturing to high-end manufacturing, becoming a "global industrial city".Suzhou itself has a profound historical and cultural background and rich tourism resources.In November 2015, Suzhou Eslite Bookstore opened, attracting millions of visitors in just 20 days; In 2018, Eslite Bookstore in Suzhou held more than 5,000 cultural activities, attracting about 200 million visitors. The combination of culture and business made Eslite Bookstore one of the online celebrity labels in Suzhou.

In 2019, the TV series "Everything is Fine" attracted a large number of viewers to punch in Suzhou, the location of the filming. During the May Day holiday, thousands of tourists from all over the country came to Tongdeli No.7 in the drama "Su Jia Lao Zhai" and the "meat eater" restaurant on Pingjiang Road in the drama to visit and punch in for photos, and Suzhou was therefore labeled as an online red city.

1.5 Chongqing: "City of Tik Tok", "Capital of Cyberpunk" and unique mountain city scenery.

The road to online celebrity’s counterattack in Chongqing, first, benefited from the promotion of short video platforms and film and television works, combined with Chongqing’s unique mountain city scenery, to create a city IP exclusive to Chongqing; Second, the Chongqing municipal government actively uses marketing tools, grasps the cusp of the times, effectively promotes and provides satisfactory services to the public, and uses the development of tourism to drive the economy.

Chongqing has always been a famous historical and cultural city in China, with beautiful natural scenery and rich tourism resources.Chongqing’s going out of the circle is inseparable from the promotion and marketing of social media and the rise of short videos.Since 2016, popular film and television works, such as Passing Through Your World, Better Days and Rock-solid, have been selected for shooting in Chongqing, and the unique regional features of Chongqing have left a deep impression on the audience.

In 2018, the Liziba "Crossing the Building" Light Rail, Hongyadong Night Scene, the Wenchuang Garden of Erling No.2 Factory, and the Yangtze River Cableway …, short videos with these labels were widely circulated on major social media platforms. Taking Tik Tok as an example, the total broadcast volume of related videos in Chongqing reached 11.36 billion times, ranking first.According to the White Paper on Short Video and City Image Research, Chongqing was rated as the most popular "City of Tik Tok".

During the May Day holiday in 2018, Chongqing received 17.358 million domestic and foreign tourists, ranking third in the country. During the Dragon Boat Festival, the number of tourists at Hongyadong scenic spot reached 173,500, a year-on-year increase of 143.3%.

In 2019, the Chongqing Municipal Government launched the slogan "Bring the script to Chongqing, and leave other things to me" to provide free co-production services for the crew who came to Chongqing to shoot, and also provide a maximum amount of support of 2 million yuan for the films after the launch.In 2020, Chongqing dominated Chengdu, and the total number of tourists ranked first in the country.

1.6 Zibo: "Three-piece set of soul barbecue" and "barbecue with temperature"

Zibo, an "atypical" online celebrity city, is a unique barbecue food culture tradition in Zibo, which is cheap and good, and diners can enjoy the immersive experience of roasting while eating. On the other hand, the Zibo Municipal Government intervened in time and actively at the initial stage of the incident, guiding all forces to provide good service for tourists, and cooperating with various departments to provide a series of supporting measures for tourists, so that "Zibo Barbecue" became a "barbecue with temperature" and created a "warm", "hospitable" and "temperature" Zibo.

Zibo is located in the middle of Shandong Province, the ancient capital of Qi, the birthplace of Qi culture, and an ancient city with a long history and profound cultural heritage. At the beginning of March, 2023, a video of "College students taking a high-speed train to Zibo" in Tik Tok was played more than 5.25 million times, and it was not unusual to board a hot search. However, the characteristic form of "small furnace burrito" in Zibo barbecue attracted the attention of netizens. On April 8th, the video of Zibo Eight General Market, a fake blogger with millions of fans, was labeled as "reliable consumption", "no cheating" and "comfortable eating in 100 yuan per capita" for Zibo, which gained a wave of goodwill from the whole network. In the following month, more and more tourists came to Zibo to experience the "Zibo Barbecue", and the local government responded quickly with a series of measures: building roads overnight, adding 21 customized bus lines, carrying out food safety inspection, strengthening traffic guidance, releasing the barbecue map of Zibo, and boarding service for cultural and tourist cadres … In addition, in order to give foreign tourists a better experience, Zibo locals spontaneously reduced their "letting customers" behavior, and issued a travel guide for Zibo."Three-piece set of oven cakes with dipping sauce and soul barbecue", the top tourist industry in China in 2023 must belong to Zibo.

1.7 Harbin: "Hogwarts Harbin Branch", "Frozen Pear Setting" and "Pleasing Market Style" are designed for people.

Harbin’s going out of the circle is accidental and inevitable. On the one hand, this ice and snow capital has unique cultural tourism resources and has a strong tourist attraction itself; On the other hand, in the era of social media, the promotion effect of short video platform and online celebrity V has also contributed huge traffic to Harbin’s circle; In addition, the Harbin government’s service attitude of "everything is to meet the needs of tourists first" and the enthusiasm and sincerity of the people have won the reputation of the city and established a three-dimensional image of the city.

Harbin, the capital of ice and snow, is famous for its long history, unique ice and snow culture and ice and snow landscape. On December 18th, 2023, a "refund storm" caused concern. Due to the excessive number of people making reservations, many tourists were forced to "stop at the station" due to the overload of the Ice and Snow World Park, and a large number of tourists demanded to refund their tickets. The park immediately issued a letter to the tourists, sincerely apologizing and promising to rectify it overnight. The attitude of unconditional refund and positive response won the praise of netizens and the praise from the official media. At one time, Harbin tourism rushed to the hot search, which also opened the prelude to Harbin’s circle.

With the increase of tourists from the south, the locals affectionately call them "Southern Potatoes". Since then, in order to make tourists have fun, Harbin has made every effort to meet the needs of tourists: outdoor warm stations, frozen pears, artificial moons in Sophia Cathedral, flying horses stepping on ice, hot air balloons on the Songhua River ice, and carpets on the central street. Netizens continue to share short videos of their travels in Harbin, and the heat of making stalks continues.Harbin, a veteran heavy industrial city in Northeast China, will undoubtedly become the first top stream in the cultural tourism industry in 2024.

According to statistics, during the Spring Festival in 2024, Harbin received a total of 10.093 million tourists, creating a total tourism revenue of 16.42 billion yuan, both reaching historical peaks.

1.8 Xi ‘an: Millennium ancient capital, Yongxingfang "smashing bowls of wine" and "Datang city that never sleeps".

On the one hand, Xi ‘an’s going out of the circle stems from Xi ‘an’s rich historical background and cultural resources as a thousand-year-old capital. The accidental explosion of Yongxingfang’s "bowl of wine" has made Xi ‘an red, and it has also provided new ideas for Xi ‘an’s tourism promotion. On the other hand, Xi ‘an actively uses new media to spread, explore and publicize characteristic food, culture and historical resources, create its unique city IP through cultural innovation, and shape its image as an ancient capital with "national style and national tide".

Xi ‘an, the ancient capital of the 13th Dynasty with a long history and rich cultural resources, has always been a popular tourist city.Xi ‘an, as a city in online celebrity, originated from the explosion of a video of Yongxingfang’s "Bowling Wine" in Tik Tok.In 2018, a shop in Yongxingfang launched a bowl-throwing activity, where tourists bought a bowl of local rice wine and drank it, and then they could throw it on the floor. Some netizens filmed it and sent it to the Tik Tok platform. After seeing the video, more and more netizens came to Xi ‘an to experience a "bowl-throwing wine" and taste the "brush crisp". In 2019, after 90s, the number of short videos played by girls in Xi ‘an dressed in Tang Dynasty costumes standing on a tumbler was as high as 1.7 billion times, and "Miss Tumbler" once again set off a craze in Xi ‘an.

Since then, Xi’ an has created one cultural travel IP after another.In the city that never sleeps, the Tang Dynasty strolled along the "Ancient Poetry Road", experienced traveling with "Li Bai", climbed the city wall to experience VR "Looking at the ancient city from the air" and immersed in the "Twelve o’clock in Chang ‘an" in tang style. In Xi ‘an, tourists wearing Chinese clothes can be seen punching in and taking photos everywhere, and "wearing Chinese clothes and traveling in Xi ‘an" has become a current trend.

During the Spring Festival of 2023, Xi ‘an’s reception number and tourism income reached a new high. According to the data of the same journey, Xi ‘an ranked first in the country in the ranking of popular destinations of hotels.

2 Why are online celebrity cities out of the circle?

The word "online celebrity City" originated from social networks and first appeared in the form of online buzzwords. It refers to the fact that in the real and online world, cities are concerned by netizens because of some interesting, novel or attractive characteristics, making a number of cities well known on the Internet, thus making city brands concrete.Some observers pointed out that the development of online celebrity city has entered the 4.0 era, and online celebrity city’s going out of the circle in the 4.0 era is closely related to the rapid development of short video platforms such as Tik Tok, bilibili, Weibo and Xiaohongshu.In the past, most of the traditional online celebrity cities were international metropolises such as Shanghai and Hongkong, as well as typical cultural and tourist cities rich in tourism resources, such as Lijiang, Guilin, Xiamen and Sanya, etc., which are in contrast with the present online celebrity cities.Reflecting the current mobile Internet era, the public’s demand for tourism consumption has changed. At this stage, people are more inclined to pursue emotional experience, service experience and cost performance.

Online celebrity’s cities are usually accompanied by a certain scenic spot or event. Although there are different ways for city brands to circle, it can be found from the cases of these cities that there are some common elements behind the explosion of any "online celebrity" city. Observe and sort out the eight major online celebrity cities in China in recent years, and summarize three reasons why online celebrity cities are out of the circle:First, it has profound urban heritage and unique cultural and natural resources; The second is to grasp the media with the characteristics of each era and create a unique city IP and city label; Third, local governments strongly support and build a public service-oriented government.

The profound urban heritage and unique cultural and natural resources are the root of online celebrity’s urban development.The popularity of any city, the Internet is just a medium, the key lies in the excellent historical and cultural heritage and rich natural resources of these cities. The spread of online media and the marketing behind it only accelerate the history, culture and scenery of these cities to be known and familiar to the public. In recent years, with the rapid development of short videos and emerging media, Changsha, Chengdu, Chongqing, Xi ‘an and other cities have become popular on the Internet one after another. Careful observation shows that these out-of-circle online celebrity cities have their unique charm and advantages in history, culture and natural scenery.

For example, Changsha is the first batch of national historical and cultural cities in China, known as the "Famous City of Chu and Han" and "Hometown of Qujia", with historical sites such as Mawangdui Han Tomb, Yuelu Academy, Tongguan Kiln, etc. It is one of the cradles of the Reform Movement and the old democratic revolution in the late Qing Dynasty and one of the birthplaces of new democracy, and is called "the cradle of revolution, the red land and the city of heroes". These historical and cultural backgrounds have added to the city’s cultural journey. Chongqing is a famous historical and cultural city with rich cultural heritage and the birthplace of Hongyan spirit, which makes Chongqing have a distinct cultural background and spiritual coordinates. In addition, Chongqing is located at the intersection of the two rivers and has been a traffic fortress since ancient times. It is known as the "mountain city". Due to the ups and downs of the terrain, many buildings in the city are built on the mountain, and the unique geographical environment and modern urban construction in recent years make Chongqing’s buildings present a three-dimensional and multi-level structure. Harbin, online celebrity, which was popular all over the network in early 2024, is located in Heilongjiang Province in the northeast of China. As the birthplace of ice and snow culture, it is a city famous for its unique ice and snow scenery and Russian style. It has unique and superior natural endowments and rich ice and snow resources, including the world of ice and snow, Sophia Cathedral, Sun Island Park and Central Street every winter, attracting tourists from all over the world.

Grasp the media with the characteristics of the times and create a unique city IP and city label.In the era of traditional mass media, the city’s propaganda mainly relies on newspapers, magazines, radio, television and other traditional media, such as Lhasa, Guilin, Xiamen, Lijiang and other early tourist cities, which have excellent natural landscapes and cultural monuments and attract tourists from all over the country through newspapers, magazines, city videos and other means. In the new media era, the city’s propaganda mainly relies on the mobile Internet and spreads through QQ, Weibo, Post Bar and other platforms. A popular song, a hit movie and a hit TV series can often become the best propaganda of a city. For example, a "Chengdu" by Zhao Lei has spread all over the country, making Chengdu, which has a fashionable personality, even more popular. Going to Kuanzhai Lane and taking a walk in the streets of Chengdu has made too many people want it. In 2017, the "Modern China Tea Shop", which is popular in the milk tea industry, made Changsha an ideal punching place. Waiting in line for an hour to buy a cup of tea and colorful milk tea seems to be a landmark activity for traveling to Changsha; In 2019, the TV series "Everything is Fine" was a hit. The urban landscape with lakes and mountains, antique and white walls and tiles made Suzhou, the location of the scene, attract people’s attention again.

Nowadays, since the era of short video from the media, Tik Tok, bilibili, Xiaohongshu and other platforms have made the city’s publicity more intuitive and more extensive in the form of short video and live broadcast. For example, from 2017, a video of "Breaking a Bowl of Wine" in Yongxingfang, Xi ‘an exploded in Tik Tok, to 2019, the related video of "The tumbler in the city that never sleeps in Datang" was played more than 2.3 billion times, and the unique urban IP effect brought traffic flow with a cumulative increase of more than 50% to Xi ‘an. Xi ‘an has created one online celebrity IP after another through continuous cultural innovation. At the beginning of 2024, frozen pears, giant snowmen and ice slides, which were sold outdoors in the early morning in Northeast China, were widely spread on the Internet through short videos, such as "Southern Potato", "Erbin", "Flying Horse Treading on the Ice", "Hot Air Balloon on the Ice" and "Elunchun Compatriots Reindeer Show" …, and the entries about Harbin were screened on various hot search lists, attracting all over the country.

Local governments strongly support and build a public service-oriented government.From the circle of these online celebrity cities, we can find that the emergence of "online celebrity City" is inseparable from the hard work and strong support of the local government. In terms of policy support, the 14th Five-Year Plan for Cultural and Tourism Development in Chongqing (2021-2025) issued by the Chongqing Municipal People’s Government clearly points out that it is necessary to "promote the innovation of the system and mechanism of cultural and tourism integration", focus on establishing and improving the development mechanism of cultural and tourism integration, accelerate the structural reform of the supply side of cultural tourism, boost the cultural and tourism consumption market, and cultivate and expand the main body of the cultural and tourism market; We will formulate and introduce support policies for original intellectual property rights, further develop practical cultural and creative alliances, promote cultural empowerment tourism, and fully tap various cultural resources such as cultural relics, literature and art, and intangible cultural heritage. Jiangmen City, as the location of the TV series The Knockout, has made VR panoramic view of the scenic spots in Changdi historical and cultural block and the sign of punch-in point in order to further promote the integration of literature and tourism. Visitors can learn about the scenic spots in The Knockout and the cultural history behind them by scanning the code, and follow the plot to stroll through the century-old street and deeply feel the old times here.

In terms of building a service-oriented government, the topic of "Harbin takes out its family to entertain small potatoes in the south" makes netizens feel that the city is doing everything possible to serve and satisfy tourists. Because it is too cold outside in Harbin in winter, Harbin Cultural Tourism Bureau builds a warm station on the street for tourists to warm up and rest, provide hot brown sugar water for tourists, and local people spontaneously organize private cars to pick up and drop off tourists for free. Worried that southern friends can’t adapt to local eating habits, local restaurants have started to slice frozen pears and offer "sweet bean curd" more suitable for southern tastes. From improving infrastructure to providing differentiated services with southern characteristics, from government to merchants to citizens, Qi Xin has worked together to create a warm and sincere image of Harbin. After the "Zibo Barbecue" went out of the circle, facing the constant influx of tourists from all over the country, the Zibo Municipal Government immediately formulated and launched a series of measures to facilitate the people and benefit the people, including building roads overnight, opening a weekend round-trip "Zibo Barbecue Train", opening up scenic spots, and the government taking the lead in standardizing accommodation prices. It is committed to providing tourists with the best quality, thoughtful and cost-effective service, and has won a reputation with sincerity and enthusiasm.

3 online celebrity City Out of Circle Enlightenment

From Chengdu, Changsha and Xi ‘an, the old tourist cities that were out of the circle in the early days, to Zibo and Harbin, the niche cities that have been popular all over the network in recent years, the cities that have become popular with the help of Internet development opportunities are wave after wave. In 2023, under the hot topics such as "college students’ special forces outing" and "Citywalk", the rise of traffic economy led one after another "online celebrity cities" to go out of the circle, from Zibo, where the craze of "entering Zi to catch up with baking" and "barbecue cookies" brought fire, to Harbin, which went out of the circle with "southern small potatoes" and "frozen pears" and became the first top stream in 2024.Online celebrity’s cities turn online traffic into offline tourism enthusiasm through online circle-out. Although there are some accidental "falling traffic" elements in these cities’ circle-out, there are some inevitable logic behind the accident that is worth exploring and exploring.

Every online celebrity city shows the importance of publicity and publicity, and the fragrance of wine is also afraid of the depth of the alley. Only by grasping every opportunity under full preparation can we make a circle.In the initial era of traditional media, urban propaganda mainly relied on newspapers, magazines, promotional films, radio and other means; In the mobile Internet stage, the city will be brought into public view through QQ, Weibo, forums and other media; In the social media stage, with the rise of short video and live broadcast from the media platform, one city after another gained attention and became popular under the drive of hot topics and traffic. Although the media and modes of communication are different in different times, the essence behind them is publicity and marketing. Take Hongyadong, a scenic spot in online celebrity, Chongqing, as an example. As early as 2006, Hongyadong was fully completed and opened for business, but it suffered losses for five years in a row, and its operating condition was not good. Until 2016, with the rapid rise of China’s short video market, Hongyadong, which had been waiting for 10 years, finally ushered in a golden age with the help of short video. In 2018, Hongyadong’s peculiar architectural appearance and colorful night lighting were like the animation scene of the Japanese animated film Spirited Away Zhongyou House.

At present, in the era of Internet and self-media, an event that triggered a hot discussion and incited a topic is the starting point for online celebrity to go out of the circle.Miss tumbler in Xi ‘an, the city that never sleeps in Datang, the night view of Hongyadong in Chongqing, the light rail crossing the building in Liziba, the three-piece set of soul barbecue in Zibo, the "southern potato" and the "frozen pear dish" in Harbin all attracted attention and gained traffic from a novel event. With the hot topic marketing, online traffic was transformed into offline space. The rise of short video platforms such as Tik Tok has brought opportunities for many small cities to be seen and burst into flames. From the successful circle of Zibo and Harbin, we can find that the short video of Wenlv conveys the fireworks and warmth of the city through the mode of co-creation and interaction, magnifies the charm of the city and shapes the image of the city. This enlightens cultural tourists from all over the world that the construction of city image needs to have Internet thinking. Facing the current competitive environment, if you want to stand out from many cities, you not only need your own high-quality resources and city details, but also make good use of Internet media for publicity and marketing. You also need to let more people see and understand the city through the "online celebrity effect", so as to attract tourists and promote urban development.

The government should return to the service-oriented government, devote itself to creating a good market-oriented environment and strengthening urban infrastructure construction.Both Zibo and Harbin, the "starting point" for online celebrity’s cities to go out of the circle, originated from the fermentation of an online public opinion event, and the opportunity to promote the city’s popularity was the local government’s response and measures in the face of unexpected events. For example, a series of rapid rectification measures and sincere apology attitude of Harbin government and Ice and Snow World Park in the "refund" storm not only resolved the public relations crisis of Ice and Snow World, but also completely reversed public opinion, won word of mouth and attracted more netizens to visit Harbin. In addition, the contrasting image of Zibo Barbecue as a merchant in the "anti-counterfeiting" video of anti-counterfeiting bloggers has brought more attention to these two cities and won favorable comments and word of mouth. This has also brought enlightenment to local governments. It is very important to meet the needs of tourists and do a good job in service. Facing the storm of public opinion, a timely, sincere and concerned response attitude and effective measures to solve problems are crucial to the creation and maintenance of the city image.

Find the advantages and characteristics of the city, explore the regional cultural characteristics, pay attention to product and service innovation, and create personalized city labels and city IP.The biggest problem of online celebrity city is sustainability. From "online celebrity" to "Changhong", it is the key to keep the heat and attention continuously. A city’s short-term popularity may depend on the traffic brought by a communication event and a popular scenic spot, but if it wants to maintain its long popularity, it needs to strengthen its own urban construction, optimize the business environment, improve the level of public services and constantly innovate products and services. Take Xi ‘an as an example. As an old online celebrity city, the popularity of Xi ‘an has been increasing in such a fierce competition environment. On the one hand, Xi ‘an has rich tourism resources and historical and cultural heritage to attract tourists. On the other hand, it is because Xi ‘an has been constantly innovating cultural tourism and creating city-specific labels, deeply integrating cultural attractions with tourists’ tourism experience, and creating one unique city IP after another, such as "Datang Never Sleeps City" and "Chang ‘an Twelve-hour Theme Block". In addition, good infrastructure, such as convenient transportation system, perfect public service, sound medical and health system and price management system, is very important for the long-term development of the city, and it is also the basis for the city to maintain its attraction and prosperity.

Today’s press conference after "Xi Mahui" was slightly harassed.

After "Xi Mahui", Zhang Zhijun, director of the Taiwan Affairs Office of the mainland, and Ma Ying-jeou, leader of the Taiwan Province region, attended the press conference respectively.

Zhang Zhijun has accepted questions from Xinhua News Agency, Hong Kong China Rating Society and Taiwan Province Wang Bao. However, just after Zhang Zhijun answered the reporter’s question of Wang Bao, a female reporter suddenly asked to speak, questioning Zhang Zhijun’s too little answer, shouting "You come back to me, you are not sincere" and saying "Why don’t Taiwan Province reporters protest?"

Although Ma Ying-jeou answered questions from 14 media outlets, he also did not escape the protest. The female reporter kept shouting "Did you mention the Republic of China" and "Why don’t you ask me if I raise my hand?" It has also been interfering with the questions of several foreign media reporters.

A Singapore media reporter was interrupted by her and advised her to "please respect others’ right to speak".

According to Taiwan Province media reports, at that time, a reporter snickered privately, and she also yelled at her peers, "What are you booing about? Won’t reporters ask questions? Is there such a way to specify the problem? " And while walking, I thought, "Set the target to ask questions. Where is the freedom of the press? Where is the president of Taiwan Province Journalists Association? "

So, who is this tough reporter? Taiwan Province media soon sent a scene map:

Readers who are familiar with Taiwan Province’s public opinion must have recognized her as Zhou Yukou, the famous mouth of Taiwan Province.

Readers who are not familiar with this name don’t worry, one sentence will let you know her Jianghu status. Zhou Yukou, however, was expelled from the Party by Ma Ying-jeou, the political leader of Taiwan Province, claimed 10 million yuan by Guo Taiming, an economic tycoon, and was denounced by Xiao S, the goddess of entertainment circle for "teaching all mankind badly".

What the hell did she do?

Young people in mainland China know Zhou Yukou because of their public bickering with Xiao S on TV programs.

In 2010, Taiwan Province artist Chen Jianzhou (black) sold love T-shirts, each of which cost 580 yuan, but only donated 100 yuan, and was suspected of profiting from public welfare. However, the truth of this matter is no longer important, and the real focus is Xiao S and Zhou Yukou.

On April 17th of that year, Zhou Yukou accused the black people of "homesickness" in the TV program (referring to the hypocrite who seems to be sincere and honest in the countryside, but the Analects of Confucius called "homesickness, the thief of virtue").

Such remarks aroused the dissatisfaction of the black friend Xiao S, and directly called into the program, accusing Zhou Yukou of being "really evil" and "really teaching all human beings bad, making everyone feel that doing good is not really good".

This verbal battle attracted public attention for a while, and a group of fans of Xiao S immediately launched a boycott of Zhou Yukou on the Internet. However, Sister Coco doesn’t care about breaking up with any entertainment stars. After all, Zhou Yukou, born in 1953, is now over sixty. Get angry with little S? I’m just playing with children.

Yes, politics is Zhou Yukou’s main business. In this year’s Taipei mayoral election, Ke Wenzhe and Lian Shengwen had a lively fight, and Zhou Yukou spared no effort to spoil it.

In January this year, Ke Wenzhe said in an exclusive interview with the media that an entrepreneur gave NT$ 300 million to his opponent before the Taipei mayoral election, and Zhou Yukou pointed out on the show that Guo Taiming was a "300 million man". Subsequently, Guo Taiming sued Zhou Yukou for defamation and claimed NT$ 10 million.

In August, the Taipei District Court ruled in the first instance that Zhou Yukou was negligent in verification, awarded NT$ 2 million to Guo Taiming, and even published an apology statement on the front page of seven major newspapers and an electronic newspaper in Taiwan Province for 24 hours. However, for such a verdict, Zhou Yukou said that he would definitely appeal to the end.

What’s the enmity between Zhou Yukou and Guo Taiming? No, her real goal is the whole Kuomintang. On December 25th, 2014, Zhou Yukou also attacked Ma Ying-jeou, accusing Dingxin Group of donating 200 million yuan in political contributions to Ma’s campaign team. "The source is well-documented, well-known and surnamed".

You may not think that Zhou Yukou was still a national party member at this time. However, a few days later, Ma Ying-jeou filed a civil criminal complaint with Zhou Yukou and expelled her from the Party.

In fact, it is not surprising that Zhou Yukou is a famous "chameleon" in Taiwan Province politics.

Before 2000, Zhou Yukou had a bright blue color, but after Democratic Progressive Party took power, he fell to green camp. In 2006, Zhou Yukou also ran for the mayor of Taipei on behalf of the United Taiwan Party with strong "Taiwan independence" color.

In this election, Zhou Yukou showed his "infighting" skills, exposed Chen Shui-bian’s affair, and was angrily expelled from the party by the Taiwan Federation before the election.

In 2008, after the Blue Camp regained its lost territory and Ma Ying-jeou became the leader of Taiwan Province, Zhou Yukou transformed herself and joined the Kuomintang. Since then, there has been no peace in the Kuomintang. Lian Shengwen, a constantly chauffeured Kuomintang, was exposed to the playboy bunny party by her, and her image was greatly ruined.

Of course, if you want to talk about the sex scandal, Zhou Yukou will spare no effort to blow up his own material. On this historic day, let’s be serious. Unscrupulous readers should go to Baidu themselves.

This week (June 4-June 11), various e-commerce companies have taken frequent actions. ByteDance overweight local life and launched "Shaking Super Home Delivery"; JD.COM entered the food and beverage take-away business, and the first stop was Zhengzhou and other cities; Tencent in Tik Tok made efforts to "plant grass", and Tencent launched the "Penguin Huimai" project … …

In addition, logistics enterprises have increased their technology research and development, and the logistics speed is upgrading. Dada unmanned distribution service debuted at "618"; China Post accurately speeded up 1,591 delivery service lines. The details are as follows:

HIVE BOX introduced subsidies for Shanghai users and couriers.

Recently, HIVE BOX announced the introduction of corresponding subsidy measures for Shanghai users and courier brothers to help speed up the recovery of logistics services. It is understood that HIVE BOX has introduced one million mailing subsidies, and users enjoy different subsidies. Each user can enter the activity page through the HIVE BOX applet or the counter, receive and use one activity mailing coupon package (including three coupons), and new users can receive a 12 yuan mailing coupon package (including 8 yuan Shunfeng reduction coupon, 2 yuan general coupon and 88% discount Shunfeng coupon); Old users can get a package of mailing coupons worth 7 yuan (including 3 yuan SF Express Discount Coupon, 2 yuan Universal Coupon and 88% discount SF Coupon). At the same time, in order to deal with the backlog as soon as possible and effectively help the courier brother to bail out, HIVE BOX has issued 200,000 free delivery HIVE BOX coupons (valid for 30 days) to the courier brother’s account, which can be collected immediately by logging in to HIVE BOX Butler APP. In addition, HIVE BOX also kept the express delivery and parcels in the counter from April 14th to May 31st for free.

Beijing resumes eating in the restaurant.

From June 6th, catering business units in other areas of Beijing opened the dining service except Fengtai District and some areas in Changping District. It is reported that since June 6, more than 240 restaurants have officially started eating in Beijing. Except for some stores in Fengtai and Changping District, which have not recovered yet, more than 80% of Beijing stores are open for eating in Beijing. According to the relevant person in charge of the company, the passenger flow of some restaurants in Beijing at noon on the 6 th has been higher than usual, and the turnover has increased by nearly 50% year-on-year, while the restaurants located around office buildings and shopping malls have ushered in a large passenger flow.

Netease YEATION proposed 600 million funds to support suppliers.

On June 6th, Netease YEATION issued the Letter from Netease YEATION to All Suppliers, launched the "Plan in the Same Boat" and set up a special support fund of 600 million yuan, which is not only for YEATION’s commodity suppliers, but also includes service providers such as warehouse distribution, packaging and logistics. It is reported that providing funds to support the maximum amount of 2 million yuan, providing advance payment to shorten the settlement period and providing cash rewards; Provide customized logistics solutions and other policy support.

Baishi Group Q1 revenue decreased by 35.2% year-on-year.

On June 9th, Baishi Group released the unaudited financial results for the first quarter of 2022. According to its financial report, Baishi Group’s revenue in the first quarter of 2022 was 1.8 billion yuan, down 35.2% year-on-year compared with 2.784 billion yuan in the same period last year. The net loss from continuing operations was 380 million yuan, which was larger than the net loss of 190 million yuan in the same period last year. Baishi Group was established in 2007, and officially landed on the New York Stock Exchange in 2017. Since then, it has been in a state of loss for a long time. In December last year, Baishi transferred its domestic express delivery business to Polar Rabbit, and finally turned a profit. In 2021, the net profit of Baishi Group was 261.9 million yuan, up 112.93% year-on-year, and it was also the first time since 2016 to achieve full-year profit.

In the first quarter of Manchu, GTV was 53.6 billion yuan and revenue was 1.33 billion yuan.

On June 8, the digital freight platform Manbang Group (NYSE:YMM) released its financial report for the first quarter of 2022. The data shows that Manbang grew steadily in the first quarter. During the reporting period, it achieved revenue of 1.33 billion yuan, up 53.7% year-on-year, exceeding the highest expected value of 1.09 billion yuan. The net profit under non-American accounting standards was about 190 million yuan, a year-on-year increase of 68%, and the profitability continued to improve. In terms of operational data, GTV in the first quarter reached 53.6 billion yuan, up 4.2% year-on-year, and the number of fulfillment orders was 25.2 million, up 13.6% year-on-year.

The net loss of Mushroom Street in 2021 was nearly 640 million yuan.

According to the financial report data, in the second half of fiscal year 2022, the revenue of Mushroom Street was 168.0 million yuan, a decrease of 29.2% compared with 237.4 million yuan in the same period last year; GMV was 5.225 billion yuan, a year-on-year decrease of 31.4%; The loss attributable to Mushroom Street has expanded to 228 million yuan, compared with 145 million yuan in the same period last year. At the end of December, 2021, it was revealed that 80% of the technical department staff of Mushroom Street were laid off. It is reported that only 30 people (including front-end, back-end, client, algorithm and other technical related personnel) were left after the adjustment of the technical department of Mushroom Street, and there were only 3 people left in the operation and maintenance department and 2 people left in the product post.

Tuniu’s net profit in the first fiscal quarter of fiscal year 2022 was-40.433 million yuan.

On June 9, Tuniu announced its financial report. The announcement showed that the company’s net profit attributable to ordinary shareholders in the first fiscal quarter of fiscal year 2022 was-40.433 million yuan, down 2.41% year-on-year. Operating income was 41.479 million yuan, a year-on-year decrease of 46.38%. Established in December 2006, Nanjing Tuniu Technology Co., Ltd. is the first China company focusing on online leisure travel in the US stock market, ranking first in the online leisure travel market in China. Only at the end of the first month in 2022, the overall booking travel data of Tuniu Hainan destination has returned to the same period in 2019.

The anchor teacher was fined 11.7145 million yuan for tax evasion.

On June 9, according to the Beijing Municipal Taxation Bureau, the Second Inspection Bureau of Beijing Taxation Bureau found that the network anchor Sun Zixuan (net name: Emperor Shi) was suspected of tax evasion through tax big data analysis, and carried out a comprehensive and in-depth tax inspection with the cooperation of relevant tax authorities. After investigation, during the period from 2019 to 2020, Sun Zixuan failed to file tax returns according to law and underpaid personal income tax of 1,978,600 yuan. He evaded personal income tax of 2,201,200 yuan and underpaid other taxes and fees of 347,600 yuan by hiding personal rewards through intermediary companies. After the tax authorities put the case on file, Sun Zixuan was still lucky, and did not provide the relevant information truthfully. After the tax authorities grasped the relevant evidence, they admitted the existing problems and paid the tax.

Considering the above situation comprehensively, the Second Inspection Bureau of Beijing Taxation Bureau, in accordance with the Individual Income Tax Law of People’s Republic of China (PRC), the Tax Collection and Administration Law of People’s Republic of China (PRC), the Administrative Punishment Law of the People’s Republic of China and other relevant laws and regulations, recovered the tax from Sun Zixuan, added a late fee and proposed a fine, totaling 11,714,500 yuan. Among them, the personal income tax underpaid for failing to file tax returns according to law is 1,978,600 yuan, and it is planned to be fined 1,978,600 yuan; The personal income tax of 2,201,200 yuan, which was evaded by hiding personal income through an intermediary company, was proposed to be fined twice as much as 4,402,400 yuan. A few days ago, the Second Inspection Bureau of Beijing Taxation Bureau has fulfilled the notification procedure of tax administrative punishment according to law.

ByteDance overweight local life and launched "Shaking Super Home Delivery".

Recently, Tik Tok is trying its own business similar to that of JD.COM supermarket. The project is called "Shake the supermarket and deliver it to your door", which is piloted in Guangzhou, Shenzhen and Hangzhou. However, the e-commerce department in ByteDance is responsible for this business, and it belongs to two teams with the local life business in Tik Tok. It is understood that this self-operated project hopes to penetrate young high-income groups in first-and second-tier cities, so as to increase the frequency of users using Tik Tok e-commerce.

JD.COM entered the catering take-away business, and the first stop was Zhengzhou and other cities.

On June 9th, according to "LatePost" news, after entering local life in March this year, JD.COM will pilot the catering take-away business in the near future. Takeaway merchants will launch the home APP in JD.COM, and Dada will be responsible for the delivery. At present, the business has not been officially launched, and the first stop will be in Zhengzhou and other cities. At present, the team has docked local catering merchants to launch takeout in JD.COM. How much manpower and money will be invested in JD.COM’s take-away food, and in what way and pace, has not been completely determined internally.

Jingxi, a subsidiary of JD.COM, tried to close its business in Shandong and other places.

Recently, a number of related people said that Jingxi, a community group buying platform owned by JD.COM, has further reduced its business line and may only keep its business in Beijing and Zhengzhou. At present, Jinan, Shandong, Anyang, Henan, Hubei and other places have dissolved the group of heads. Prior to March, Jingxi had experienced a round of evacuation, from more than 20 provinces to Beijing, Shandong, Henan and Hubei. Jingxi business successively withdrew from Fujian, Gansu, Guizhou, Jilin, Ningxia and Qinghai provinces in May 2021, and withdrew from Shanxi market in August.

Viya’s husband set up a new live broadcast company

On June 8, Beijing Qianyue Culture Media Co., Ltd. was established with a registered capital of 1 million yuan. The legal representative is Cheng Lilong, and its business scope includes advertising, Internet sales (except the sale of goods that need permission), personal Internet live broadcast service, etc. The company is 100% owned by Qianxun (Hangzhou) Culture Media Co., Ltd., and Viya’s husband Dong Haifeng is the ultimate beneficiary of the company.

Tmall launched a new logistics function, which automatically identifies and handles logistics anomalies.

Recently, Tmall announced the new functions of online logistics, including "automatic identification and disposal of logistics anomalies" and "one-click reporting function for merchants’ delayed delivery". Among them, the function of automatic identification and disposal of logistics anomalies aims at large-scale logistics anomalies in cities (such as epidemic situation, weather impact, large-scale events, etc.), and the platform will automatically identify and exempt from liability in combination with weather information, National Health Commission information and the operation of express outlets, so as to reduce the business impact of logistics anomalies on merchants. The merchant does not need to operate, and the platform will identify the historical shipping place of the merchant/commodity, and automatically exempt the corresponding order; Merchants can inquire about the specific exempted orders on the exemption page.

ByteDance considered selling a minority stake in the property.

Recently, a person familiar with the matter said that ByteDance Company is considering selling a minority stake in Poizon, an online platform for shoes. According to people familiar with the matter, ByteDance is negotiating to sell its shares with a lower single-digit percentage, preferring to sell them to existing investors. At present, the negotiations are still in the initial stage, and it is still possible for ByteDance to decide to keep the minority interest in the property. Representatives of ByteDance and Dewu have not commented yet. It is understood that Dewu is a trendy online shopping community launched by Shanghai Zhizhuang Information Technology Co., Ltd., with a valuation of more than 10 billion US dollars. The website shows that its monthly active users are about 100 million, and Nike, Adidas and Nintendo are its brand partners.

Tencent in Tik Tok made efforts to "plant grass": Tencent launched "Penguin Huimai" and Tik Tok tested new functions.

Recently, Tencent has been testing a brand-new grass planting project "Penguin Huimai" in a low-key way. This grass planting product integrates the attributes of "local, grass planting and community", which seems to be in order to take over the e-commerce product "Goose Fighting" that was recently removed from the shelves this year. Penguin Huimai has opened 14 regional groups including Beijing-Tianjin-Hebei, Northeast China, Guangdong, Zhejiang and Shanghai. Users in different regions can only enter the shopping groups in their respective regions, and platform personnel will conduct refined operations within the groups, such as sharing discounted goods every day. In addition, Tik Tok once again tested the new function of planting grass. First, the "like" button in the short video was changed to "plant grass", and in the content of graphic planting grass, a commodity link could be hung to open the link from planting grass to realizing it.

JD.COM bet on the prefabricated vegetable runway: 6 support measures to support 20 brands with sales exceeding 100 million yuan.

On June 6th, JD.COM Supermarket and China Prefabricated Vegetable Industry Alliance held a strategic media communication meeting on prefabricated vegetables, and released and implemented the first "Fotiaoqiang Prefabricated Vegetable Standard" in the e-commerce channel, which standardized five categories of indicators related to health and safety, such as food additives, heavy metals, hygiene, physics and chemistry, and microorganisms. According to data from JD.COM, 5,000 kinds of pre-cooked vegetables were put on the shelves in supermarkets in JD.COM alone. In 2021, the turnover of pre-cooked vegetables in supermarkets in JD.COM increased by 156% year-on-year. At the same time, JD.COM Supermarket has also taken the lead in announcing the inclusion of pre-cooked vegetables in the strategic support category among various e-commerce platforms, and implemented a package of support measures in six aspects, such as sales data, channel flow, activity IP, omni-channel, market investment and cold chain logistics, so as to support 20 pre-cooked vegetable brands with sales of over 100 million yuan and 5 pre-cooked vegetable brands with sales of over 500 million yuan in the next three years.

The sixth offline duty-free shop in Ocean Terminal opened.

A few days ago, Ocean Terminal was the sixth offline duty-free direct purchase store in China — — Ocean Terminal Starlight Store appeared in Chongqing Xiexin Starlight Plaza. This store is jointly funded by Ocean Terminal and Xiexin Group, and it is the first "image shop" for Ocean Terminal to cooperate with commercial real estate joint venture in China. Covering an area of 300 square meters, the store is rich in categories, covering high-end cosmetics, red wine, etc., and will increase daily necessities such as maternal and child products in the future. Zeng Bibo, CEO of Ocean Terminal, said, "The new retail strategic goal of Ocean Terminal is to achieve ‘ Hundred Cities and Thousand Stores Plan ’ 。”

Aauto Quicker set up a fast delivery supply chain management company

According to Tianyancha, on June 10th, Chengdu Express Supply Chain Management Co., Ltd. was established, with Jia Hongyi as the legal representative and a registered capital of 10 million RMB, and its business scope includes supply chain management services. International freight forwarder; Road freight transport station management; Import and export of goods. The equity penetration chart shows that the company is indirectly wholly-owned by Beijing Aauto Quicker Technology Co., Ltd..

Luxury e-commerce temple library was sued for defaulting on merchants’ payment of more than 1.31 million yuan.

According to the Beijing court trial information website, recently, the Chaoyang District Court of Beijing tried a contract dispute case between the temple library of luxury consignment platform and the settled merchants. As a result of the judgment, the defendant Shenzhen Siku Company paid the payment of RMB 1,314,154 to Renren Luxury Firm and returned the deposit of RMB 50,000.

Shanghai Dragon Boat Festival e-commerce consumption ushered in a small outbreak

On June 6th, according to the data of Vipshop, during the Dragon Boat Festival, the sales volume of platform goods increased by over 70% year-on-year, and the order volume from Shanghai ranked first in cities across the country, with the increase of kitchen tools mainly based on small household appliances as high as 617%. According to the data of JD.COM, on June 5th, for example, the number of stores ordered by the platform increased by more than 60% compared with last week, and the sales increased by 33% compared with last week. Dada distribution shows that the number of instant single knights in Shanghai increased by nearly 104% compared with last week, and the number of completed distribution orders increased by nearly 45% compared with last week.

The proportion of China sellers in Amazon has dropped to about 42%

On June 6th, according to the data of overseas e-commerce research company Marketplace Pulse, the proportion of China sellers in Amazon dropped from about 48% at the end of 2020 to about 42% in May this year. After 2021, the number of American sellers in Amazon has gradually increased, and this year it has re-approached 50% share.

Ding Dong will withdraw from Tianjin market when buying vegetables.

Ding Dong bought vegetables and posted an announcement on the App about the adjustment of Tianjin’s service area. The announcement said that after 18:00 on June 15th, Tianjin would stop serving and its site community would be dissolved. In this regard, Ding Dong’s customer service responded: "At present, the notice received is that Tianjin has suspended its service, which is the routine optimization and adjustment of some areas and sites by the company."

Open storage of box horses involves sharing warehouses, renting venues and operating services on behalf of others.

Recently, some self-built logistics bases and supply chain parks in Box Horse have been opened to the outside world. At present, Wuhan, Hangzhou, Xi ‘an, Chengdu, Guangzhou and other places are renting out, covering all-temperature storage facilities such as freezing, cold storage and normal temperature. These storage facilities were previously used by Box Horse for their own use, forming a nationwide self-built storage and logistics network of Box Horse, which is under the centralized management of the Logistics Engineering Department of Box Horse Headquarters. Its overall volume is relatively large, with a storage area of 500,000 square meters at normal temperature and 300,000 square meters at low temperature. At the same time, 5,000 Japanese-made logistics vehicles, nearly 10,000 logistics managers, upstream and downstream logistics equipment, systems, packaging, human resources, logistics warehousing enterprises and other partners around the logistics base are also the main selling points of Box Horse Logistics’ foreign investment.

The first Sam member store in Northwest China will land in Xi ‘an.

According to Xi ‘an News on June 8th, the member store of Xi ‘an Sam Supermarket will be located in the Economic Development Zone. The project is scheduled to start in September this year. After it is completed and put into operation, it can realize a special business income of about 2 billion yuan and solve the employment problem of about 200 people. According to Sam member store’s brand launch conference of Sam member store and Members’ on December 1st, 2020; According to the goal of opening a store revealed in Mark’s new upgrade conference, it is estimated that by the end of 2022, Sam will expand to 40 to 45 stores in China.

Pangdonglai launched the "wholesale market" and tried the "warehouse-style member store" model in the water area.

Recently, Pangdonglai, a supermarket brand headquartered in Xuchang, Henan Province, officially announced that Pangdonglai will lay out a "wholesale supermarket" business, the form of which is similar to the seasonal commodity flash activities carried out in the store, while the characteristics of direct production, wholesale and retail integration and centralized display of the whole box indicate that Pangdonglai has the intention to test the water area "warehouse-style member store" mode. It is reported that the current "wholesale market" business arranged by Fat Donglai includes two categories: seasonal fresh fruit wholesale market and ice cream wholesale market.

Feihe Dairy and Jingdong Logistics jointly build a national central logistics distribution center.

On June 9th, Feihe Dairy’s intelligent storage project in Harbin Intelligent Industrial Park was officially delivered, marking the official launch of Feihe Modern National Central Logistics Distribution Center. The logistics center was jointly built by Feihe Dairy and Jingdong Logistics. Relying on advanced warehousing management system and control system, combined with a variety of intelligent warehousing equipment and innovative technologies, it realized a highly automated and intelligent warehousing operation mode with higher efficiency and lower cost. After the logistics center is put into use, the operation efficiency is increased by 40% and the cost is reduced by 25%, which can meet the needs of centralized storage and distribution of nine milk powder production bases in Feihe.

SF Express upgraded the "exclusive express" service, with the fastest door-to-door service across provinces in 7 hours.

Recently, SF Express announced the upgrade of its "exclusive express" service. According to reports, exclusive express delivery has added 200+ lines, covering key first-and second-tier cities in China. Inter-provincial door-to-door fastest 7 hours; Special car service+next flight/high-speed rail; Limitation commitment, overtime will be refunded in proportion to the freight; Night harvest and night pie, 24 hours without closing, one-on-one customer service online in real time.

Dada unmanned delivery service debuted at 618.

Recently, Dada’s unmanned distribution service made its debut at 618, which has just reached the halfway point this year, and the completed orders for unmanned distribution of Shangchao have increased by nearly 270% compared with the same period last November. At present, Dada unmanned delivery service has been applied normally in real scenes of supermarkets such as Qixian Supermarket, Yonghui Supermarket and Sam Member Store, and has supported the delivery of more than 30,000 supermarket orders.　

Amazon added Amazon Logistics Remote Distribution Plan "NARF"

Recently, Amazon added the Amazon Logistics Remote Distribution Plan (NARF), which supports sellers to sell the goods stored in Amazon America Station Operation Center (FBA Warehouse) to Amazon Canada and Mexico. It is understood that since June 1, 2022, there will be a reminder on the seller’s platform to automatically join the Amazon logistics remote distribution plan. You can click on the "Automatic Registration Remote Distribution Card" on the homepage to view the details. Amazon will help sellers with cross-border distribution management, and the tariffs on goods imported into Canada and Mexico will be borne by buyers.

China Post announced the accurate speed-up of 1,591 delivery business lines.

On June 8th, China Post announced that it would mobilize superior resources such as time limit, service and cost, focus on key customers, key regions and key routes, and accurately speed up 1,591 delivery business routes. On the same day, China Post has carried out the first batch of speed increase for 437 lines. After the completion of the first batch of speed-up plans, it is estimated that the time limit of 186 lines will be shortened by 0.5 days, the time limit of 162 lines will be shortened by one day, and the time limit of 89 lines will be shortened by more than one day. After speeding up according to this goal, the time limit standard of the first batch of speed-up lines can reach the advanced level of the industry.

The second wide-body aircraft entered the queue, and the Yuantong aviation fleet welcomed the new one.

On June 7th, YG9129 of Yuantong Airlines landed smoothly at Chennai Airport in India. This is the latest B767-300ERF cargo plane introduced by Yuantong Airlines. Following the entry of the first wide-body cargo plane "Asian Games" in January, Yuantong Airlines once again ushered in the expansion of its wide-body fleet this year. In less than half a year, Yuantong Airlines has introduced three all-cargo planes and become one of the most active enterprises in the current air cargo market.

The SF air sorting center of Diqing Shangri-La Airport was formally established.

Recently, the unveiling ceremony of Shunfeng Aviation Sorting Center of Diqing Shangri-La Airport was successfully held at Diqing Shangri-La Airport. It is understood that as early as August 2021, in order to meet the demand for air logistics for fresh matsutake delivery, effectively open up the high-end consumer market for Diqing Matsutake, and enhance the output value of Diqing Matsutake, SF Airlines jointly opened the first all-cargo matsutake route in China with Diqing Airport.

The rookie successfully transported 80 tons of 1 million doses of domestic 13-price pneumonia vaccine to Morocco.

On June 7th, 1 million doses of 13-valent pneumococcal polysaccharide conjugate vaccine ("13-valent pneumonia vaccine") was successfully delivered to Morocco in batches under the escort of Cainiao International Medicine Cold Chain. This vaccine, independently developed by watson biological, is the first 13-valent pneumonia vaccine in China and the second in the world, and it is also the first time that the vaccine has been exported overseas since it went on the market. In order to provide multiple guarantees for this batch of vaccines with a total weight of 80 tons, the rookie deployed multiple special medical cold-chain vehicles and international flights in a short time, and opened a "green channel" for land transportation and air transportation from Yuxi-Guangzhou-Casablanca at the end of May, and delivered the vaccines safely in six batches.

Hongjing Zhijia teamed up with Zhongyu Logistics to promote the commercialization of intelligent driving trucks.

Recently, Hongjing Zhijia teamed up with Zhongyu Logistics, the main supplier of SF Express, and the two sides will jointly build a long-distance trunk logistics heavy truck fleet of 30-50 vehicles. Hongjing Zhijia will provide technical and operational services for the joint fleet, and Zhongyu Logistics will provide operating lines and orders. The two sides strive to make this cooperation a successful case of intelligent heavy truck enabling trunk logistics and open up a new market for intelligent driving.

Dematech cooperates with Google Cloud to accelerate supply chain innovation.

On June 6th, Dematech, a subsidiary of the global internal logistics provider Kaiao Group, announced the establishment of a cooperative relationship with Google Cloud in Atlanta, USA and Sunnyvale, California to change the supply chain industry by accelerating cloud innovation. Dematech aims to strengthen the flexibility of the supply chain and provide solutions to enter the market by combining Dematech’s supply chain expertise with Google cloud computing, artificial intelligence (AI) and machine learning (ML) technologies.

An Xun Logistics announced 618 plans to promote preparations for war.

An Xun Logistics, a veteran logistics enterprise, recently announced the plan for promoting the preparations for this year’s 618 major events: on the one hand, it will speed up warehousing intelligently, and on the other hand, it will focus on customer experience. For example, the intelligent warehouse layout of An Xun logistics warehouse network cloud system can improve the accuracy of one-time distribution, make the coverage rate of "one day+the next day" reach more than 90%, effectively reduce the allocation distance and times, reduce damage and improve timeliness. After the system went online, it achieved results in Gome, which reduced the overall cost by 30% and shortened the inventory turnover to 28 days.

Best Vietnam signed a contract with local communication software giant Zalo, which will comprehensively enhance the customer experience.

Recently, Best International Vietnam Company signed an agreement with Zalo, a leading social software in Vietnam. At present, the two sides have opened the system, and customers of Best Vietnam can check packages and consult customer service on Zalo. It is understood that Zalo has more than 72 million users and is called "Vietnamese version of WeChat" by local Chinese. Now, customers who use Best Vietnam service can check the package status, freight and other information through the software, and can also interact with the official account of Best Vietnam on the platform.

Rookie teamed up with Daraz to upgrade cross-border logistics services, and parcels in South Asia will be delivered in two days.

On June 7th, Cainiao and Daraz jointly announced that Cainiao has become the official logistics partner of Daraz, and the two parties will jointly upgrade cross-border logistics services. Cross-border merchants in China on the Daraz platform will enjoy the full-link logistics services provided by both parties, including domestic collection, international transportation, digital customs clearance, one-stop after-sales and other services provided by rookie, and the last mile delivery will be completed by Daraz Express and its partners, and both parties will work together to help domestic products go to sea.

SF Express delivered over 720 million fresh parcels in 2021, a year-on-year increase of nearly 30%.

A few days ago, SF released "SF Road in Rural Revitalization — — In 2021, SF Fresh Help Agriculture Big Data. The data shows that in 2021, SF Express delivered over 720 million fresh parcels, an increase of nearly 30% compared with 2020. In the past year, SF has delivered fresh parcels to 240 million people nationwide. The report also shows that in 2021, the total number of fresh parcels delivered by SF within 48 hours reached 530 million, nearly 1.4 times that of 2020. At the same time, SF has covered more than 20,000 counties and towns in China in 2021, invested more than 90,000 rural outlets and served more than 4,000 fresh varieties.

State Post Bureau: During the Dragon Boat Festival, 940 million express parcels were collected nationwide, up by 17%.

On June 6, the State Post Bureau announced the operation data of the national postal express delivery industry during the Dragon Boat Festival. During the Dragon Boat Festival holiday this year (June 3 -5), on the one hand, the postal express delivery industry resolutely implemented the requirements of the Party Central Committee for epidemic prevention and control, on the other hand, it scientifically allocated resources such as manpower, transportation capacity and venues, optimized trunk transportation and terminal delivery routes, and fully guaranteed the orderly and smooth operation of the service network. During the holiday period, the overall operation was stable. The postal express delivery industry nationwide collected about 940 million express parcels, an increase of 17% compared with the same period of the Dragon Boat Festival last year. About 970 million express parcels were delivered, an increase of 13.1% compared with the same period of the Dragon Boat Festival last year. Judging from the daily average collection and delivery, the daily average collection and delivery during the Dragon Boat Festival holiday has exceeded 300 million pieces, returning to the average level of last year, increasing by 16.8% and 10% respectively compared with the May Day holiday.

Kerry Logistics acquired the remaining 39% interest in Jiafeng International Freight.

On June 9, Kerry Logistics announced that Kerry Freight Services (China) Limited, a subsidiary of Kerry Logistics, signed a contract with Summer Way International Limited. Accordingly, Kerry freight services (China) limited will acquire 39% interest in jiafeng international freight co., ltd. The consideration consists of a number of terms, with a maximum of HK$ 5.924 billion. After the transaction is completed, Jiafeng International Freight will be changed from an indirect non-wholly-owned subsidiary of Kerry Logistics to a wholly-owned subsidiary. According to the data, Jiafeng International Freight is engaged in international freight forwarding and logistics in Hong Kong and the Mainland. Previously, Kerry Logistics had held 61% of its shares.

Qiangua Technology completed the Pre-A round of 200 million yuan financing.

On June 8, the self-driving trunk logistics company "Qiangua Technology Autra.tech" announced that it had completed the Pre-A round of financing delivery in April 2022, with this round of financing of 200 million yuan. The new investors were head investment institutions such as Kaihui Fund, Xianghe Capital and BAI Capital. Previously, Qiangua Technology completed two angel rounds in October and December, 2021, which were jointly led by IDG Capital and SF Holdings, followed by Xpeng Motors/Xinghang Capital and BV Baidu Venture Capital, totaling 191.5 million yuan.

Blue Ocean Robot has continuously completed tens of millions of rounds of A and A+ financing.

Recently, Guangzhou Lanhai Robot System Co., Ltd., an intelligent logistics and management system provider, has successively completed tens of millions of A and A+ rounds of financing, led by Gaochun Venture Capital. The financing funds will be mainly used to expand customers and develop new products. Previously, Blue Ocean Robot had received angel round investment from listed company Haimuxing and A round investment from Longsheng Foundation. It is understood that Blue Ocean Robot was established in 2016. The company provides intelligent logistics solutions for the whole plant from AMR (autonomous mobile robot) to dispatching system, three-dimensional warehousing and MES system, adheres to independent technology research and development, and deeply cultivates the demand scenarios of photovoltaic and lithium battery industries.

"Little Elephant Life" completed tens of millions of yuan in Series A financing, pushing the big store "Huimaimiao" to cut into the sinking market.

Recently, the discount supermarket chain "Little Elephant Life" has completed tens of millions of A rounds of financing. The proceeds from this financing will be mainly used for store development. Hai Hui, the founder of Elephant Life, said that at present, Elephant Life has not stepped out of Jiangsu’s plan, but insisted on "slow and steady" and expanded to the density of the province with Nanjing as the center. Elephant life is also trying to make a new discount format. On the basis of the previous small stores, a new format of "Huimaimiao Super Discount Warehouse" was launched for a 1000-square-meter large store. Since September last year, Elephant Life has opened 8 stores in several counties and cities in Jiangsu, with an area of over 1,000 square meters. Hai Hui, founder of Elephant Life, said that while Nanjing continues to expand its Elephant Life stores, Huimai Miao will land in more cities in Jiangsu.

G7 and E-Stream announced the completion of the merger, and completed the first phase of business integration.

On June 7th, G7 IOT and Yiliu Technology announced that they had completed the merger in the first quarter of 2022 and completed the first phase of business integration. After the merger, Zhai Xuehun served as the company’s chairman and CEO, Zhang Jingtao as the vice chairman and Zhang Jielong as the chief financial officer. G7 and E6 are representative enterprises in the field of Internet of Things technology and software services. Both sides take the Internet of Things technology and software as the core, and provide services to large cargo owners, large logistics enterprises and tens of thousands of freight operators. Before the merger, G7 and E6 served more than 80% of large cargo owners and large logistics enterprises in the industry, and served nearly 30,000 small and medium-sized freight operators to help them improve their efficiency and increase their income.

The fast dog taxi passed the listing hearing of the Hong Kong Stock Exchange and is scheduled to be listed on June 23.

On June 7, according to the documents disclosed by the Hong Kong Stock Exchange, Fast Dog Taxi has passed the listing hearing of the Hong Kong Stock Exchange, with CICC, UBS, Bank of Communications International and Agricultural Bank International as co-sponsors. It is reported that the company submitted a listing application to the Hong Kong Stock Exchange on April 24, 2022, and it raised 100 million to 150 million US dollars, with a contract of 780 million to 1.17 billion Hong Kong dollars. Previously, the fast dog taxi plan was built on June 13, and it was priced on June 16 and listed on June 23.

The international logistics SaaS service platform "Haiguanjia" completed the 100 million yuan Series B financing.

Recently, the international logistics SaaS service platform "Haiguanjia" has completed 100 million RMB Series B financing. This round of financing was led by EWTP Ecological Fund, followed by Changjiang Guohong and Jiangyi Fund. This is a new round of financing for Haiguanjia, following the continuous completion of tens of millions of rounds of A1 and A2 financing in 2020. This round of financing funds is mainly used for research and development of new products and overseas expansion.

Standing Committee: Support overseas warehouse enterprises to build smart logistics platforms.

Recently, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting. The meeting pointed out that opening to the outside world is China’s basic national policy, and stabilizing foreign trade and foreign investment is related to the overall economic situation and the overall employment situation, and it is necessary to further expand opening to the outside world. While implementing the policy of stabilizing foreign trade and foreign investment, we will further increase support. First, give full play to the mechanism of stabilizing foreign trade and foreign investment at all levels, and ensure smooth logistics, and coordinate and solve the difficulties of foreign trade and foreign-funded enterprises in returning to work and reaching production and project construction in a timely manner. Measures to guide local innovation and stabilize foreign trade and foreign investment. The second is to promote the stability and quality of foreign trade. For enterprises with good export tax rebate credit, the tax rebate will be put in place within 3 working days, the import of high-quality products will be expanded, the efficiency of port loading, unloading, transshipment and customs clearance will be accelerated, and the supply chain of the international industrial chain will be stable. Study on the phased reduction and exemption of port-related charges. Make good use of free trade agreements such as the Regional Comprehensive Economic Partnership Agreement and play a good role in the Pilot Free Trade Zone. Support overseas warehouse enterprises to build smart logistics platforms. The third is to actively attract foreign investment. Create a market-oriented and legalized international business environment and stabilize corporate expectations. We will introduce stronger support policies for gradient transfer of processing trade. Expand the encouraged catalogue of foreign-invested manufacturing industries in the central and western regions. Give full play to the role of special classes to serve foreign-funded enterprises, improve the normal exchange mechanism with foreign-funded enterprises, understand their difficulties in time, and support their reasonable needs.

Major changes have been made in freight services, and the core business of China Railway has been digitally transformed.

As of June 8th, the China Railway 95306 website railway freight e-commerce platform (hereinafter referred to as the railway 95306 platform) has been upgraded for half a year. The platform is running well and its role is increasingly prominent. A total of 17.9 million freight orders have been handled online, involving 1.8 billion tons of goods, which provides a strong support for logistics. This is a revolutionary change in railway freight service after successfully building the world’s largest real-time railway ticket trading system 12306. At this point, the core business of passenger and cargo transportation of China Railway has completed digital transformation. After the overall upgrade of the railway 95306 platform, it has the 7×24-hour online processing function, providing customers with full-process services such as waybill submission and circulation, fee payment, claim collection and special line handover. At present, all the 3,649 freight stations and 8,392 special lines in the national railway have the conditions for online handling. The proportion of cargo owners who handle freight business through the 95306 website, the client and WeChat WeChat official account is 81%, and the proportion of electronic waybills is 97%.

李克强考察交通运输部并主持召开座谈会

6月6日，中共中央政治局常委、国务院总理李克强到交通运输部考察，并主持召开座谈会。他强调，要在以习近平同志为核心的党中央坚强领导下，落实党中央、国务院部署，全面贯彻新发展理念，高效统筹疫情防控和经济社会发展，进一步畅通交通物流，保障市场主体运行，稳住经济大盘。在交通指挥调度中心，李克强详细了解货运数据，视频察看高速公路通行和港口、机场集疏运，叮嘱港口在做好疫情防控的同时，把积压的货箱尽快发运出去。

两部门：推动冷链物流服务网络向农村延伸

According to the website of the Ministry of Agriculture and Rural Affairs, the General Office of the Ministry of Agriculture and Rural Affairs and the General Office of the Ministry of Finance issued a notice on doing a good job in the construction of cold storage and preservation facilities for agricultural products in 2022, and proposed to promote the extension of the cold chain logistics service network to rural areas. The document mentioned that relying on the cold storage and fresh-keeping facilities in the producing areas, we should encourage and guide postal express delivery, supply and marketing cooperatives, e-commerce, commercial circulation and other entities to make use of the advantages of existing circulation networks, integrate resources and innovative models, optimize the collection of goods in Tiantou, the connection between trunk and branch transportation and rural express delivery, promote cooperation and joint ventures, form network facilities, and accelerate the construction of a cold chain logistics service network in the producing areas of agricultural products.

Department 11: It is strictly forbidden to restrict the transportation, distribution and distribution of "vegetable basket" products on the grounds of epidemic prevention and control.

Recently, the Ministry of Agriculture and Rural Affairs and other 11 members of the Inter-Ministerial Joint Conference on Food Management of Vegetable Basket formulated the Work Guide for Coordinating the Prevention and Control of Epidemic Situation in COVID-19 and Keeping the Supply and Price of Vegetable Basket Products Stable, and detailed the work measures by region, link and classification to ensure the stable production and smooth circulation of Vegetable Basket products. The guide makes it clear that the work of ensuring the supply and stabilizing the price of "vegetable basket" products under the condition of normalized epidemic prevention and control in COVID-19 should be under unified command, with the territorial responsibility and the mayor’s responsibility system implemented. Prevention and control measures shall not be simplified, "one size fits all" and overweight at different levels. It is strictly forbidden to set up checkpoints without authorization, arbitrarily open roads and close villages, prevent farmers from farming in the fields, restrict the operation of agricultural machinery, and restrict the transportation and distribution of "vegetable basket" products, which will affect the market stability of "vegetable basket" products.

(Titanium Media APP Editor Xiujuan Yang finishing)