Beijing, August 20 (Reporter, An Yao) The "14th Five-Year Plan" and the outline of the long-term goals for 2035 propose to give full play to the advantages of massive data and rich application scenarios, promote the deep integration of digital technology and the real economy, empower the transformation and upgrading of traditional industries, give birth to new industries, new formats and new models, and strengthen the new engine of economic development. Frequent actions at the national level show that digitalization is the general trend. "Accelerate digital development and build a digital China". In this magnificent tide of digital economy, the territory actively responds to the national call, closely follows the 14th Five-Year Plan, accelerates digital construction, and builds green and smart real estate.
Smart operation
Digital transformation of business management
Recently, Territory Group held a launch meeting for the construction of a full-service procurement via bidding supply chain platform to promote the standardization, online and refined management of procurement via bidding business, and is committed to establishing an industry-leading multi-sector supply chain management and control system for the whole industry, creating a comprehensive platform for large suppliers, forming group management standards, building an online digital management platform, realizing the real-time dynamic display of the group’s procurement via bidding supply chain data, enabling the risk to be known and controllable, and the closed-loop management of the whole business of procurement management. Accelerate the digital transformation of enterprise management.
With the business plan as the breakthrough point, it closely revolves around the 16-word core goal of "operation calculation, operation monitoring, management landing, scientific decision-making". It empowers business development through technological and digital real-time dynamic management, deeply explores the growth points of science and technology business, and helps to exert the true effectiveness of the digital "engine".
Smart Investment
Smart investment research and judgment
The territory is empowered by the digital economy and relies on the latest scientific information technology, big data, 5G, artificial intelligence, cloud computing, and the Internet of Things to apply big data to the entire industrial process and different scenarios such as construction, testing, sales, and service, in order to achieve the goal of reducing costs and increasing efficiency and improving product quality.
In the context of the exponential growth of data in various industries, there has been a shift in analysis methods and decision-making thinking guided by big data thinking and supported by big data technology, and the real estate industry is facing many opportunities and challenges. The territory conforms to the development trend of the times, grasps the latest industry trends, uses data lake visualization as a carrier, makes big data the basis for decision-making, quickly uses multi-dimensional spatial units and data resources to superimpose analysis, and provides a professional model for market research and judgment. In the ever-changing market, grasp the overall situation of land, city, population, economy, and competing products, and improve the intelligence of investment research and judgment, so as to achieve long-term stable development.

(Schematic diagram, provided by the enterprise, issued by CCTV Network)
Smart Building
Artificial intelligence deep fusion
The real estate industry needs to promote new urban infrastructure buildings based on informatization, digitalization and intelligence, with intelligent construction as an important breakthrough point, based on the development of artificial intelligence technology, and through digital collaborative design, build an Internet-based engineering project information management and control platform.

(Schematic diagram, provided by the enterprise, issued by CCTV Network)
In the form of intelligent construction, the territory will develop a cloud supervision system, applying drone mapping and construction robot dots to engineering surveying and mapping, AI design dots to engineering design, and BIM systems to large-scale complex engineering design.
Smart Market
New ways to play online marketing
As residents’ demand for the quality of housing products further increases, housing enterprises should adapt to market demand and use big data to assist customer research and intelligent marketing, so as to provide more innovative high-quality products and achieve long-term development.
In the more than 20 years of deep development, the territory has always adhered to "customer-centric", laid out the field of digital marketing, actively explored new ways of online marketing, through digital insights, early warning, monitoring and decision-making, deeply reached consumers, precipitated customer digital assets, and made marketing smarter. The development of the online home purchase platform Lingfentong, the generation of the VR home viewing system, and the launch of the AI voice badge have all realized the mutual empowerment of the online sales office and the offline sales office, accelerated the construction of the smart case field, and added a brilliant stroke to the intelligent development of the territory.

(Schematic diagram, provided by the enterprise, issued by CCTV Network)
Smart Community
Healthy life is better
With the property service as the foundation, the service platform as the medium, and the smart technology as the means, through the construction of the digital community service platform and the "3 + 2 + N service product system", the new community service APP is launched. While empowering technology, the community service, Facility Management, and owner’s life are organically integrated, and the interconnection between people, equipment, and events is built to realize the smart community of co-construction, co-governance, and contribution management mode.
The smart community is the cell of the smart city, and it is also a major trend in the current development. The territory has built the territory’s smart community IP through four measures: building standards (sorting out the smart community configuration list, unifying hardware technical parameters and access standards), unified management (building a unified IoT bottom platform), expanding applications (gradually expanding the application platform for operation), and creating ecology (promoting the integration of all business industries).

(Schematic diagram, provided by the enterprise, issued by CCTV Network)
All things are connected, wisdom is endless, the territory is at the product end, the control end, and the operation end to create a smart community of all borders, and to create a place of return with healthy passage (no-feeling pedestrian, no-feeling car dealership, visitor management, serving the crowd); to create a safe place with comprehensive protection (community security, care for the elderly and young, fire safety, family safety); to create a safe place with perfect services (community delight, information release, smart APP, smart convenience); to create a core place with whole house intelligence (smart scene, ultimate security, intelligent lighting, smart interaction); to create a smart place with Huiyun management (smart property, public area care, environmental monitoring, AIOT cloud platform), and to pay tribute to future human settlements with technology.

(Schematic diagram, provided by the enterprise, issued by CCTV Network)
Real estate + technology to build a better future. The territory extends and parallels smart families, smart communities and smart cities. At present, it has provided healthy and beautiful home cloud services for more than 100 communities, provided healthy and smart experiences for 260,000 families, and achieved strategic cooperation brand hardcore for more than 30 cities.
In the future, the territory will deepen the development of the industry, complete the digital transformation and upgrade, adhering to the brand concept of "Healthy Life is Better", combine digitalization with corporate vision and business strategy, inject strong impetus into the high-quality development of the industry, and create greater benefits and value for customers.