分类归档 dd

Editor’s note: This article is originally written by Pioneer State, and the authors are Chu Chunxi and Yang Xuanran.

If the entire industry is divided into main vessels, branch vessels and capillaries, then the online and offline business has completed the integration of main vessels and branch vessels in recent years, and the remaining capillaries are the chosen market for community group buying.

And these capillaries will eventually be "figured out, tied up, and turned into branch vessels", that is, operated by more refined supply chains. Once that happens, the market for community group buying will face greater challenges.

"We don’t think this trend will last long," said one investor familiar with new retail.

The short-lived "trend" in his mouth is "community group buying". After sharing bicycles and leaving chicken feathers on unmanned shelves, community group buying seems to have become the last ripple in the consumer industry in 2018.

In the two months from August to October this year, about 2 billion RMB entered the field of community group buying one after another. The industry is moving forward with capital, and it is unclear whether capital has achieved trend or trend has driven capital. For a time, it seems that all eyes in the venture capital circle are glued to "community group buying".

In fact, community group buying is not new. It uses the head of the group as the sales node to provide household consumer goods mainly fresh fruits to the residents of the second-, third- and fourth-tier communities through "online pre-sale + offline self-pickup". It is similar to the previous micro-businesses, and it is also a bit like the fire sales organized by merchants near the community in the past. But no matter what the model is, what we cannot deny is that in the second-, third-, fourth- and fifth-tier cities, a new "melee" is being staged.

01 Dig "Leader" melee

As a key node for obtaining traffic, the head of the team is the core of every community, not only the link of transactions and the guarantee of last-mile delivery, but also the after-sales function. Therefore, the head of the team often becomes the key in this competition.

The old farmer is picking fruit

So, how to maintain the stickiness between the head of the team and the platform, prevent the head of the team from being poached, and even how to prevent the head of the team from running away with traffic, is almost every community group buying company needs to think about the problem. Among them, it involves various issues such as benefit distribution, value output, traffic control and so on. "In the final analysis, excellent head of the team is a scarce resource," said a consumer investor who did not want to give his real name.

In mid-2018, Li Kai registered a WeChat account with a feminine nickname and avatar, and then used this WeChat account to sign up for the recruitment of the head of the competitor. Generally, community group buying companies will build a head group in order to facilitate communication and management. Li Kai signed up as the head of the group, and after success, he was pulled into the group, and hundreds of the heads of the group would become the objects he pried away.

In the early days of wall digging, Li Kai used a stupid method: first find the warehouse of the competing product, and then follow the delivery truck of the warehouse all the way to each community, so that almost the head of the entire line would be locked by Li Kai.

In fact, with the intensification of this competition, in the front-line battlefield of competing for traffic, information is becoming more and more transparent. Core secrets such as "contact information of the head of the team" can be bought from the other party’s employees for only a few tens of thousands of yuan.

Obtaining contact information was often only the first step, and how to find success was the key. In order to convince the other party to successfully surrender, they used all kinds of methods, even went to the head of the group’s house, gave them tasting goods, bought toys for the children, helped with housework, and invited them to dinner… After the other party agreed, they continued: "Sister, please introduce me to a few more heads of the group."

Li Kai’s company had sent 40 boxes of fruit worth more than 100 yuan to try out a group leader in Shanghai. It started with one box a day, then changed to two boxes a day, and then increased to three boxes a day, until the other party said: "Don’t send it, I will do it." Later, the group leader became the number one order in East China.

Of course, in order to prevent their leader from being pried away and traffic loss, group buying companies have also come up with various tricks. Dai Shanhui, founder of Food and Enjoy Club, said that all community group owners of Food and Enjoy Club are regular employees of the company. The ownership of the WeChat group belongs to the company, and the leader can be replaced, but the ownership of the WeChat group remains unchanged. This reduces the loss caused by the personal flow.

For example, the community partners would be graded, and the new community partners would have to enter the boot camp for training. At the same time, different levels of community partners would have different assessment criteria and commission ratios. For the top community partners, the Ten Hui Group would sign an exclusive agreement.

You, me, your chairperson Liu Kai

You, me, and you have established a standardized training system for the head of the team, from how to start a group, to how to increase sales, and even how to become a community KOL, the whole path is a set of ladder growth routes. The head of the team with different abilities can receive different guidance. "Most of the head of the team are mothers, and they are very lonely at home. This job allows her to gain money while also improving her social value and family status." Liu Kai, your chairman, said.

An investor who has invested in two leading group buying companies believes that the most important thing to maintain the head of the group is to establish a reasonable balance of interests. "Why is the head of the group willing to work hard for you? The most important thing is that he can make money." This just fits the operating logic of Community Music. Community Music is an internal incubation project of the comprehensive e-commerce platform "Gejia Network". In an interview with the media, Li Xiao, chairperson of Gejia Network, said that he hopes that the head of Community Music can have more income, and other platforms of Gejia Network can simultaneously empower the head of Community Music to ensure that the small district head has at least two or more income.

02 The pursuit of capital

In early September 2018, Changsha had not yet dissipated the midsummer heat, and the cloudy weather for several days was slightly hot. At this time, the Prosperity Preferred team welcomed Xu Xin, the founder of Today Capital, the "Queen of Venture Capital". The track of "community group buying" has been under Xu Xin’s attention for a long time, and the purpose of this trip is to inspect the community e-commerce project hatched within Furong Prosperity – Prosperity Preferred.

Later, Zhou Yingjie, the co-founder of Xingsheng Preferred, recalled that "everyone talked from 2:00 pm to 4:00 am the next day, and both parties were very interested and did not feel tired." In addition to asking in detail about the company’s startup history, operation status, future plans and so on, Xu Xin also asked many pointed questions.

After 14 hours of detailed discussion, Xu Xin signed the TS on the spot. After half a month, the due diligence team of Today’s Capital conducted a comprehensive investigation of the project. At the end of September, the two parties officially signed an investment and financing agreement. Xingsheng Preferred received tens of millions of dollars in financing led by Today’s Capital, Jinshajiang Venture Capital, and Zhen Fund.

From August to December, community group buying financing projects are endless. In addition to the above-mentioned prosperous selection, the financing amount of you and me, Shihui Group, Food and Enjoy Club, and Squirrel fight is more than 100 million yuan, and Community Music has received the largest financing in the industry of 108 million US dollars.

Community group buying project financing overview

For the community group buying project "Ten Hui Group" incubated internally, Chen Ying, founder and CEO of Good Things, believes that in the Ten Hui Group model, community leaders assume more performance functions, and in the future, this group can assume more functions, such as content, training, product selection, etc., and may derive new models.

A first-line investment institution managing partner said that the community group buying model not only has characteristics in user acquisition and relationship maintenance, but also breaks through the original model in the performance of transaction orders, achieving efficiency and cost optimization.

Zhu Xiaohu, managing director of Jinshajiang Venture Capital, which invested in Xingsheng Preferred together with Today Capital and Zhen Fund, once said, "We looked at all the projects and companies, and the logic is very simple. It is established. The main reason why it was difficult for e-commerce to make money in the past was that it had to be shipped one by one, and the logistics cost was very high. The reason why community group buying can rise is because the business model is very healthy. It saves a lot of costs by pulling together the orders of customers in a community at one time, which is to make a profit. In addition, the platform hardly needs to spend money to acquire customers. It allows the head of the team to acquire customers locally, and then finally distributes it, and allows part of the benefits to the head of the team. This model is (attractive) for customers in second- and third-tier cities

For the project, the entry of capital not only provides them with food and ammunition, but also forms a good endorsement for their promotion, thus further obtaining resources and flows.

With the blessing of capital, in order to compete for territory, "mergers" are staged among these companies from time to time. Among them, the most representative is the Food and Enjoy Association, which has merged more than a dozen companies.

"Mergers can make the scale reach a certain number of levels in a short period of time, and it can" come to the table ". [But] it doesn’t help the business model and value itself much." In an interview with the media, Wang Peng, the founder of the Ten Hui Group, put it bluntly.

Still, in the past few months, the region’s top start-ups have all but been carved up. "Now the top groups have been divided almost by everyone," Mr. Wang said. "There are seven provinces that are doing well: Shandong, Henan, Jiangsu, Zhejiang, Jiangxi, Hunan and Hubei. The top three influential companies in each province are the top three, with a total of more than 20 companies, and the division is almost complete."

Regarding the merger, an investor who invested in two group buying companies held a negative view, "In the merger, there are some projects to VC, and several teams are pieced together. You work in Jinan and I work in Wuhan. On the surface, the team can be gathered quickly, but in the future, the cohesion of this team will have a great risk of collapse."

03 Test of operational capabilities

"The core barrier of community group buying is operation, which is stronger than anyone’s fine operation ability," said Yang Ge, founder of Xinghan Capital. Because in Yang Ge’s view, the reason why community group buying appears is the market demand formed by the middle ground after both online and offline are integrated.

Differentiation Analysis of Project Models

Yang Ge said that the integration of business began offline, driven by real estate and brand chains, which was gradually formed and completed two or three decades ago, while in the past ten years, e-commerce plus group buying, and O2O The way to complete the online integration, then there are some local areas, the mobility of offline goods is slow, the degree of commodity standardization needs to be improved, and the logistics cost of the last mile is high, so the buyer’s price sensitivity and convenience have not been satisfied. Therefore, community group buying has been iterated in this middle ground.

But it is not a mainstream model, and its characteristics make it difficult to standardize and integrate. "The culture, degree of standardization, logistics costs, and user preferences of each region are different, so it is more difficult to integrate, and it is difficult to form a big brand and perfect system."

A managing partner of a first-tier capital believes that the most important thing that community group buying companies should have is supply chain capabilities. "Most companies do not have supply chain capabilities. Once they expand across regions or grow in a single city, the specific performance will be huge losses."

From the current situation, several leading projects are born out of large companies with supply chain resources, such as Ten Huituan was incubated from community e-commerce, and about 50% of the supply chain resources in the early days came from having good things; Community Music was incubated from Gejia Network, founder Ma Xintong said that basically all mainstream cities across the country have the basic supply chain of Gejia Network Group, which is enough to support the current front-end business of Community Music.

Ma Xintong, founder of Community Music

According to media reports, there are more than 13,000 convenience stores in the country, and there are many landing convenience stores and supply chain resources. Also starting in Changsha, Xingsheng Preferred chose community convenience stores as sales nodes.

In addition, what kind of category to enter from is also crucial. Since the digestive capacity of the community is limited, up to 20 products can be launched a day. Too many categories and too frequent sales will greatly reduce the benefits. According to the information obtained from the interview, you, me, Squirrel, Neighborhood One, and Ten Huituan all have about 20 SKUs online every day.

At the same time, fresh fruits, as a high-frequency rigid demand category for household consumption, have become the first choice for drainage of various projects. In different seasons, you and I will choose to launch different popular categories such as Aksu apples and Guangxi sugar oranges for drainage; in the early stage of the ten Hui group, it used popular products provided by good things for hot start; similarly, squirrel neighbors, which mainly focus on fresh fruits, snacks, specialty gifts, etc., account for 60% of fresh food; in addition, in order to enhance the revenue of the head of the group and the platform, Community Music has also introduced products with high unit price of home appliances.

Chen Ying, founder and CEO of Good Things, said that the community group buying model is a selected model. When entering second- and third-tier cities, it is difficult to sell fresh food casually purchased from the local wholesale market and sold in the community. Only fresh food with different tastes can cut the market.

04 is essentially a marketing tool

"A lot of times, user experience is not necessarily cost-effective, it may be service ability, it may be emotional consumption, herd psychology, so there is psychology in it, and it may also be some marketing methods," said one investor.

These comprehensive factors have created some capital’s optimism about community group buying tracks. But Yang Ge believes that although community group buying is a good business during this period, its investment value has yet to be verified by the market. In fact, from 2014 to the present, the trends that have emerged are accompanied by some bubbles, and the life cycle of trends is getting shorter and shorter, from last year’s new retail, unmanned retail, to the Mini Program at the beginning of this year.

For investment institutions, the "kinetic energy" and "energy" of a trend are the key to survival time. For example, the "Mini Program" trend that only lasted for four or five months is the behavior of specific companies using specific technology implementation products, so it is difficult to generate large kinetic energy. The "kinetic energy" of community group buying seems to be weaker, because it is the only small business trend formed within this stage after the flow dividend of the entire Internet wave and the business model dividend of the entire (online) group buying fade. Whether this wave of dividends can be used to extend to the upstream and downstream of the industrial chain for more development is a more important test in the future.

Community group buying seems to be more like a marketing method. For brands, promotion through community group buying enhances the liquidity of inventory; for consumers, their price sensitivity is satisfied.

But after all, it is after the Internet dividend, offline business was hit, counterattacked, and then borrowed the Internet idea in this stage of the short-term product. If the entire industry is divided into main vessels, branch vessels and capillaries, then, in recent years, online and offline business has completed the integration of main vessels and branch vessels, the remaining capillaries, is the community group buying the choice of the market.

And these capillaries will eventually be "cleaned up, tied up, and turned into branch vessels," that is, operated by more refined supply chains. Once that happens, the market for community group buying will face greater challenges. "Although it may be a slow process, the entire stock market will gradually shrink," Yang Ge said.

But perhaps, in the future, community group buying will become a tool like group, live broadcast and other traffic acquisition forms, rather than appearing in the form of independent projects, such as future unmanned retail stores can also carry out community promotions.

"In the future, it is very likely to evolve into LBS (Location Based Service), which is a kind of automated placement based on location, or like sharing, it will eventually find that the cost structure is difficult to maintain, and eventually return to online and offline formats." Yang Ge said.

　　Turning on the TV to enjoy TV programs should be a normal and simple thing. However, with the popularization of smart TVs and Internet technologies, watching TV, such a simple operation, has sometimes become extremely complicated. In addition, once it is turned on, advertisements are everywhere, and if you don’t pay attention, you can register various members and recharge consumption, which has also led to a lot of "nesting doll-style" charging chaos. Faced with the pain point of "difficult to watch TV and annoying to watch TV", since August this year, the State Administration of Radio, Film and Television has jointly launched a pilot program to "control the complicated problems of TV’nesting doll ‘charging and operation".

　　At present, there are several sources of content that viewers see on their TVs, one is the cable TV service in various places; the other is the IPTV service that telecom operators are responsible for transmitting, both of which can be connected to the set-top box to watch live TV programs from CCTV or local stations. In addition, with the increasing popularity of smart TVs, although TVs themselves cannot directly watch live TV channels, people can order a large number of Internet programs on smart TVs. However, the increase in viewing content has sometimes made watching TV a nuisance.

　　Previously, some users posted pictures of their home set-top boxes being turned on. From opening the set-top box to the appearance of the homepage screen, the shortest took 40 seconds, and the longest took more than a minute.

　　After finally turning on the set-top box, I encountered the second problem: I couldn’t find the live TV channel’s page and free content.

　　Free content is hard to find, the posters on the page are attractive, and some viewers also choose to watch paid content. But whether it is on-demand content in a set-top box or Internet content in a smart TV, people often encounter unexpected "nesting dolls" charges.

　　There are even some items that are postpaid, deducted directly from the phone bill. Some people often order unwanted products without realizing it.

　　Watching TV, which used to be a relaxing and enjoyable thing, has now become a time-consuming and expensive annoyance for many people. In recent years, complaints about the fees and complicated operation of TV "matryoshka dolls" have been on the rise, making it a hot spot for complaints about home appliances, according to the China Consumers Association.

　　Zhang Dezhi, Director of the Consumer Supervision Department of the China Consumers Association: It was originally thought that the main reason was that elderly consumers could not operate effectively. We found that many young consumers are also troubled. In terms of charging, personalized service itself is a good thing, but if it cannot be effectively marked, it will bring a lot of confusion to consumers, and it will also be suspected of infringing on consumers’ right to know, choose and arm’s length transaction rights. Many consumers have given up watching TV.

　　Since August this year, the State Administration of Radio and Television, together with relevant units such as the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the Central Radio and Television Station and the China Consumers Association, has carried out the work of controlling the fees and complex operations of TV "nesting dolls", so that watching TV can return to simplicity and meet the needs of the public.

　　Feng Shengyong, Director of the Network Audiovisual Department of the State Administration of Radio, Television and Television: The State Administration of Radio, Film and Television regards governance as a political project, a popular project, and a system project, and conducts governance in three stages. From the end of August to the end of October this year, it is mainly a pilot work.

　　In terms of managing the complexity of TV operations, the first phase selected cable TV in Beijing, Shanghai, Zhejiang, Guangdong, and Shandong provinces and IPTV in Beijing, Jiangxi, and Gansu provinces for pilot use, simplifying the boot process and making it convenient for viewers to watch live TV channels.

　　Yu Ying, Director of the Science and Technology Department of the State Administration of Radio, Television and Television: Through our comprehensive and exhaustive research conducted in the early stage, we found that more than 80% of cable TV and IPTV TV users watch live TV channels during 80% of their TV viewing time. In line with the principle of being able to change everything, the first is to turn on full-screen live TV directly as the default boot mode for cable TV and IPTV, requiring operators to control the boot time within 35 seconds, and at the same time do their best to optimize the function of the set-top box to achieve standby startup that can be as short as a few seconds, and provide viewers with a choice of boot mode, so that viewers who like on-demand, review and other services can choose independently.

　　After the governance, in Nanchang, Jiangxi Province, the situation that used to be slow to boot and could not find live broadcasts has now changed a lot. After the set-top box was turned on, it soon entered the live TV screen directly.

　　In Beijing, Gehua Cable technicians went into the community to introduce the way to watch "minimalist TV" to the community residents.

　　The complex work of governing TV operations has been promoted across the country on the basis of pilot projects in five provinces and cities. As of now, 80% of cable TV end points and 85% of IPTV end points across the country have been turned on to watch live TV channels. According to a third-party survey conducted by the China Consumers Association, through governance, more than 80% of consumers believe that the convenience of watching live TV channels has been improved, and more users have begun to return to TV to watch live channels.

　　Song Qizhu, Secretary of the Party Committee and Chairperson of China Radio and Television Network Group Co., Ltd.: The boot time of all upgradable cable TV set-top boxes in the country has been compressed to less than 35 seconds, all of which have realized the function of booting into live broadcast, and the proportion of live broadcast windows on on-demand pages has also exceeded 40%, strengthening the attributes of cable TV public services. Through governance, the cable TV industry has seen obvious results. The daily boot time of cable TV users across the country has increased by 4.3%, and the number of DAUs has increased by 6.21%.

　　In addition to making watching TV easier, it is also necessary to make on-demand charges more clear. In terms of solving the problem of TV "nesting dolls" charging, the first phase of governance selected 7 pilots including Beijing Gehua Cable, which mainly aimed at three aspects: TV charging packages, charging subjects, and opaque charging.

　　Feng Shengyong, Director of the Network Audiovisual Department of the State Administration of Radio, Television and Television: Looking at the task of reducing the charging package, there were 23 charging packages at the end point of a certain TV, and the content in each package needs to be paid. For example, the eight of the film and television categories are merged into one film and television VIP. Another particularly outstanding feature is that after the merger of these charging packages, the quality is basically improved without raising the price, that is, the existing users who buy small packages and spend less money automatically upgrade to watch the content of the big package, safeguarding the rights and interests of users. In the end, the reduction ratio of these 23 charging packages reached 78%, far exceeding our target of 40%.

　　According to the governance requirements, all TV large-screen pages must have a free zone entrance on the first screen of the homepage; for single-piece paid content, the zone entrance should be set in the navigation bar; all paid programs must be clearly marked, and all purchased content needs to be set with a prominent unselect option. In addition, all application downloads must be concentrated in the "Application Center" and cannot be mixed in the content page. All subscription content can be inquired on the order information page. At present, all pilot units have completed rectification, and the seven pilot fee packages have been reduced by more than 50%.

　　As of the end of October, according to a third-party survey conducted by the China Consumers Association, more than 80% of consumers in the pilot areas of controlling TV "nesting dolls" have felt that the convenience of watching free content has been improved, and 70% of consumers approve of the redesigned payment process. Clarity.

　　After the first phase of the pilot, a series of experiences have been summed up in the complex work of controlling the charging and operation of TV "nesting dolls". From November to the end of next year, the follow-up phase of the governance work has begun and will continue to be promoted nationwide.

　　Tang Ke, Deputy General Manager of China Telecom Group Co., Ltd.: China Telecom has actively implemented the work plan and has fully completed the upgrade and transformation of IPTV, optimized the user operation process, and improved the people’s TV watching experience. We will continue to deepen the upgrade work as required, and provide the general public with IPTV services with richer content and easier operation.

　　Yu Ying, Director of the Science and Technology Department of the State Administration of Radio and Television: In the future, we will formulate a replacement plan for the situation that needs to be replaced by the set-top box to improve the user experience. We will organize the deployment of software with new functions to automatically display live TV signals when turned on, continue to promote the simplification and reduction of remote controls, promote the integration of TV set-top boxes, issue a series of standards and norms, and continue to promote government supervision, industry and enterprise self-discipline, social and mass supervision to ensure long-term sustainability.

　　On November 3, relevant units organized a summary of the pilot work of controlling the complicated charging and operation of TV "nesting dolls" and a national promotion work deployment and promotion meeting to summarize the results of the pilot work of controlling the complicated charging and operation of TV "nesting dolls" in the early stage, and introduce the phased plan of national promotion. Watching TV is simpler and simpler, and what should be free is free. Only by making the charges transparent and reasonable can TV return to public attributes and allow everyone to better experience spiritual and cultural products.

　　EditorsShu Lu Yujia, Zhao Jizhe, Zhao Wenbin

　　Videography | Xu Peng, Han Wenyang, Pei Yang, Liu Dong, Yu Jie

　　Editing | Zhang Wenqing, Zheng Yu

On February 19, 2016, the General Secretary of the Supreme Leader conducted on-the-spot research at the three central news units of People’s Daily, Xinhua News Agency and CCTV, and then presided over a symposium on the Party’s news and public opinion work and delivered an important speech. The General Secretary stressed that the Party’s news and public opinion work is an important task of the Party, and it is a major event of governing the country and establishing a stable state. It is necessary to adapt to the development of the situation at home and abroad, grasp the positioning from the overall situation of the Party’s work, adhere to the Party’s leadership, adhere to the correct political direction, adhere to the people-centered work orientation, respect the laws of news communication, innovate methods and means, and effectively improve the Party’s news and public opinion dissemination power, guidance power, influence and credibility.

The speech of the General Secretary of the Supreme Leader aroused strong repercussions among journalists, teachers and students of journalism schools, and the public opinion field. Some media and scholars analyzed and pointed out that "talking about politics" was the core and essence of the General Secretary’s important speech. The speech emphasized the "five matters" of doing a good job in the party’s news and public opinion work, and put forward the 48-character mission of the party’s news and public opinion work. It is a Marxist programmatic document that provides a powerful ideological weapon and fundamental follow for doing a good job in the party’s news and public opinion work under the new situation.

1 Internet users "like" General Secretary’s news and public opinion thoughts resonate with the times

The news that the Supreme Leader’s General Secretary investigated three central news organizations and hosted a symposium on the party’s news and public opinion work has attracted high attention from the public opinion field, and the majority of netizens have "praised" the General Secretary through social platforms. Sampling statistics and analysis found that the main points of view are as follows: 92% of netizens believe that the current public opinion field is complex, various opinions and trends of thought emerge in an endless stream, and the general secretary attaches great importance to public opinion guidance and emphasizes that public opinion work is an inevitable move under the new situation; 77% of netizens said that the general secretary’s news and public opinion thought resonates with the times, adheres to the principle of party spirit, adheres to the unity of party spirit and people’s character, insists on innovation as the main thing, and attaches special importance to Internet public opinion work. Such news and public opinion thought has fresh and lasting vitality; 66% of netizens said that the 48-word duty and mission reflects the basic positioning and clear requirements of the Party Central Committee for news and public opinion work, and points out the direction of efforts for the news and public opinion front to live up to its responsibilities; 55% of netizens stressed that the tall media should be truly grounded Expect the mainstream media to assume more social responsibilities, hope to see more good-looking and full of positive energy cultural products; 39% of netizens suggested that the mainstream media should guide the general direction of public opinion, play a position role, and at the same time constantly adapt to the new situation and new requirements of social development.

2 "Five Issues" emphasizes the importance of the party’s news and public opinion work

The General Secretary of the Supreme Leader affirmed the importance of the party’s news and public opinion work with "five matters": Doing a good job in the party’s news and public opinion work is related to the banner and road, the implementation of the party’s theory and line principles and policies, the smooth advancement of the party and the country’s various undertakings, the cohesion and centripetal force of the whole party and the people of all ethnic groups, and the future and destiny of the party and the country.

The commentary in Zhejiang Daily holds that the "five matters" are full of the ardent expectations of the Supreme Leader’s General Secretary for news and public opinion workers. News and public opinion workers must put political direction first, firmly adhere to the principle of party spirit, firmly adhere to the Marxist view of journalism, firmly adhere to the correct guidance of public opinion, and firmly adhere to positive propaganda. At the same time, respect the laws of news communication, innovate methods and means, reshape the communication pattern, enrich the means of communication, innovate the way of discourse, respond to the concerns of the masses, and effectively improve the party’s news and public opinion communication power, guidance power, influence, and credibility.

Gong Fangbin, a professor at the National Defense University, pointed out that the "five matters" put forward by the general secretary highlight the political connotation of China’s news and public opinion work. This argument shows that the party’s news and public opinion work is a political work. Focusing on the "soul" and "god" of the party’s news work is the best outline for news and public opinion work. Emphasizing the political nature of news and public opinion work is not inconsistent with respecting news laws.

The Party Construction Network issued a reminder that the current situation and tasks at home and abroad require us to keep a clear head, and the game of "visible and invisible, with gunpowder smoke and without gunpowder smoke, positive and negative, domestic and foreign" has not stopped for a moment. It is precisely because of such a sinister situation of public opinion struggle, and precisely because we bear such an important historical mission, that the "five matters" proposed by the general secretary appear particularly urgent, particularly important and particularly far-reaching.

3 48 words Responsibilities Mission Guide "Navigation" for news and public opinion work

The General Secretary of the Supreme Leader clarified the party’s news and public opinion work duties and missions in 48 words: hold high the banner, lead the way, focus on the center, serve the overall situation, unite the people, inspire morale, become a common person, gather together, clarify errors, distinguish right from wrong, connect China and foreign countries, and communicate with the world.

The Chinese Communist Party News Network issued an article pointing out that the 48-character work duties and missions reflect the basic positioning and clear requirements of the Party Central Committee for news and public opinion work, and point out the direction of efforts for the news and public opinion front to live up to its heavy trust and perform its duties. At the same time, in combination with the times, this discussion has not only risen to the height of politics, reflecting the "political thinking" of the highest leaders, but also has both solved methodological problems and covered the specific scope of responsibilities of news work.

The commentary in Hunan Daily emphasized that these 48 words are close to the point and long, and the words are sincere and long-term. They are the general outline for doing a good job in news and public opinion work in the new era. They are the most comprehensive statement of the responsibilities and missions of the Party Central Committee for news and public opinion work so far. They should be regarded as the "compass", "locator" and "motto" of all journalists.

The Great Wall Network issued a document that the General Secretary of the Supreme Leader summed up the duties and missions of news and public opinion work in 48 words. This summary is high-level, accurate and appropriate. It is not only a specific request for the majority of journalists, but also a "beacon" for the "ship" of news and public opinion.

4 "One must, four firm" specifies the party spirit principles of news and public opinion work

The General Secretary of the Supreme Leader pointed out the direction for contemporary news media people to assume the responsibilities and missions of news and public opinion work with "one must, four firmness": we must put political direction first, firmly adhere to the principle of party spirit, firmly adhere to the Marxist news concept, firmly adhere to the correct guidance of public opinion, and firmly adhere to positive propaganda.

CCTV published an article signed "Guoping", saying that the principle of party spirit is the fundamental principle of doing a good job in news and public opinion work, the Marxist view of news is the soul, the correct guidance of public opinion is the life, and positive propaganda is the basic policy. The four aspects are indispensable and constitute the work philosophy and code of conduct for news and public opinion work to implement political requirements. For news and public opinion workers, the key to adhering to the correct political direction and achieving the "four firmness" is to improve political acumen and discrimination.

The Xinhua News Agency commentator’s article emphasizes that whether it is party newspapers, party magazines, radio and television stations, urban newspapers and new media, whether it is coverage, current affairs news, supplements, advertising, entertainment and social news, and international coverage, all must be oriented, and let the main theme and positive energy play the leading role. Only in this way can news and public opinion become the "propeller" of development, the "barometer" of public opinion, the "glue" of society, and the "wind vane" of morality.

The commentator article of Guangming Daily reminded that in today’s profound changes in the media landscape, social ideological trends are more diverse, social voices are more complex, and many times various viewpoints collide fiercely, and it is difficult to distinguish between true and false. The more in this situation, the more we need the guidance and "voice" of mainstream public opinion, so that the people can hear the voice of authority, see the real social picture, clear the heavy fog of thought, and clarify the correct direction of progress. What is right, what is wrong, what to insist on, what to oppose, what to advocate, and what to resist, the news media and public opinion workers must maintain a correct position, clear views, and firm attitude. On the issue of position and direction, we cannot waver at any moment, and we cannot give in at all.

There are many people who are popular, and this time it seems that it is Brother Xiao Yang’s turn.

Brother Yang once revealed in his appearance that someone was suppressing him, and his own interests were affected.

So ask the boss to let himself go during the appearance. There are different opinions on the object of suppression.

Some people say it’s Joy Media, while others say it’s Xiang Tai.

But who exactly wants to suppress Brother Yang, everyone is still guessing, and the truth is still unknown.

Brother Yang’s popularity was a household name, but it was also closely related to his own efforts.

But many capitalists have long been red-eyed and began to envy Brother Yang, who has hundreds of millions of fans.

There are no shortcuts to success.

Everyone relies on hard work to achieve everything they want, and malicious competition and suppression are never the final path to long-term development.

Never smelled a hit, everything was worth it

Brother Yang’s popularity has never been achieved overnight, and he has also gone through many hardships to achieve the current Brother Yang.

In the early stage of making short videos, Brother Yang registered as Crazy Brother Yang, and the short video content is based on very simple family routines.

But with the release of numerous videos, a funny video has gone viral on the Internet.

This allowed Xiao Yang to find business opportunities.

Therefore, Brother Yang and his twin brother, as well as a family of young and old, started a daily funny atmosphere.

It has also gradually gained a certain fan base.

Later, Brother Yang officially entered the Douyin platform, created short videos, and established his own company.

However, due to its own lack of experience and poor management, the company went bankrupt.

Brother Yang had to start again and re-engage in short video making.

And with the accumulation of experience between the big Yang together with the establishment of Hefei three sheep Network Technology Co., Ltd.

In the process of making short videos, Brother Yang never forgets to convey happiness to everyone.

The two also started a very humorous and funny "reverse delivery" appearance, which was loved by countless fans.

It is precisely because of Brother Yang’s unique way of bringing goods that he has become a dark horse in the camera circle.

Appeared on camera to sell goods, and achieved fruitful results

Afterwards, Brother Yang officially launched the "Local Love, Yan’an Soul" on the Douyin platform.

We are enthusiastic about helping local residents sell their local products.

During the two-hour appearance, the number of viewers exceeded 20 million, and the total sales reached 17 million yuan.

Behind Pei Ran’s achievements is people’s trust in him and the quality of his products.

This appearance not only allowed more people to understand the local customs of Yan’an, but also increased the benefits for the local people.

It has promoted the development of the local economy and provided benefits to countless people.

Brother Yang has also donated money many times to help various charitable activities and demonstrate his responsibility and responsibility.

Do your best to help more people in need.

The massive floods in Henan have left countless people homeless and in extreme shortage of supplies.

Brother Yang worked with the whole family to deliver supplies and did his part to ease the disaster in Henan.

With great ability comes great responsibility.

Brother Yang and his team are silently dedicating their strength to bring warmth to those in need.

Suppressed by the boss, he came out to ask for mercy

Brother Yang mentioned in a photo appearance that a business boss was messing with them and hoped that the business boss could let him go.

It can be seen that this boss is not simple, and his impact on Brother Yang’s company is not small.

In a place where high returns can be obtained, no one is jealous, and countless commercial capital wants to insert it and get a share of the pie.

Brother Yang once expressed his views on the suppression: respect facts and convey happiness.

It can be found that the business boss is suppressing him in the form of "fabricating lies".

It is also possible that during Brother Yang’s appearance, a certain behavior or concept was caught by others.

In response to the suppression, various netizens have also proposed their own guesses.

No matter who wants to suppress Brother Yang’s company, what is the truth of the matter?

We all hope that companies that strive for the well-being of Internet users can operate in accordance with the principle of honesty and trustworthiness.

In the face of competition from peers, companies can only develop better management mechanisms and the ability to respond to crises.

Stick to the original intention and move forward

Brother Yang’s short video appearance has not been smooth sailing.

Midway through the process of company collapse, but this did not become a hurdle for him to give up short videos.

On the contrary, he strives to summarize his own shortcomings in the course of business.

Only then did the current company go further and further, having a profound impact on society.

He and his team adhere to the principle of delivering happiness.

To bring happiness to more people, he also pays attention to the quality of the products, carefully selecting each item for sale.

Three Sheep Company established its own brand.

As soon as "Xiao Yang Zhenxuan" was launched, the number of breakthroughs exceeded 10 million, and the Xiao Yang team will build more of their own brands in the future.

Follow me and bring you more exciting content.

Responsible editor:

　　As a new type of food service business, takeaway has been favored by many people in recent years for its fast, affordable and trendy characteristics, and the market potential is huge. However, a reporter’s investigation found that behind the takeaway craze, there are many hidden dangers in health, environment and safety, and it is urgent for multiple departments to work together to manage the "lunch box".

　　According to data released by Meituan Review Data Research Institute, as of June 2016, there were 150 million takeaway users in China. Takeaway APP is very popular among people under the age of 35 and people in first- and second-tier cities. From the perspective of consumer price, more than 70% of users are between 20 yuan and 50 yuan.

　　Luo Jing, a professor at the School of Economics and Management of Guangxi Normal University, believes that the consumption potential of takeaway platforms reaches hundreds of billions of yuan, and various related derivative platforms can drive up to trillions of yuan in consumption in the next 5 to 10 years.

　　The reporter interviewed and found that behind the huge market potential, there are many problems that require urgent attention.

　　Excessive oil and salt. Li Zhijie, deputy secretary general of the Guangxi Dietitian Association, told reporters that most of the popular takeaway foods are high-oil, high-salt, and high-sugar foods. Eating too much can easily lead to obesity.

　　The source of the ingredients is unknown. Recently, the Nanning Municipal Bureau of Industry and Commerce and the Food Hygiene Supervision Department conducted a random inspection of a farmers’ market. A staff member said that a truck of rice, about 5 tons, was seized that day, and it was all going to the delivery platform catering company, which means that some delivery companies are using rice of unknown origin.

　　Contamination caused by lunch boxes. Tang Zhongyuan, a doctor at the First Affiliated Hospital of Guangxi Medical University, said that using unqualified disposable lunch boxes to hold food with high temperature will release harmful substances. After the food enters the human body, it may cause indigestion, local pain and liver and kidney system diseases.

　　There are blind spots in disinfection. Unannounced interviews revealed that many of the boxes had never been disinfected. In a small fast-food catering establishment, the boxes were not only not stored in a special place, but also placed with mops, rags, etc. "The boxes cannot be disinfected. If they are dirty, just wipe them with a tissue or a rag, and they cannot be seen from the outside," said a staff member of the delivery platform.

　　Takeaway cars have become "killer cars". Chen Tie, director of the office of Nanning College, said: "According to our investigation, takeaway electric vehicles have become the biggest safety hazard on campus when they are retrograde in crowded areas, walk on sidewalks or even blind roads, but even if there is an accident, it is difficult for us to hold them accountable." Sun Zhiyu, director of the Nanning DMV, said that electric vehicles in remote suburbs have not been registered with real names, and they do face difficulties in dealing with accidents.

　　Consumers are deprived of their right to know. Fu Deshen, a scholar at Guilin University of Tourism, said that in order to get reviews and strive for the top position in sales, catering companies pay ranking fees to the platform to seek customer attraction. In fact, takeaway platforms abuse their right to control information and deprive consumers of their right to know.

　　In addition, the results of the experiential survey released by the China Consumers Association show that online takeaway ordering still does not meet health and safety requirements, merchants operate without licenses, platforms do not have order cancellation options, and do not actively provide regular invoices.

　　Multi-party collaboration to manage takeaway chaos

　　In response to the chaos in the industry, recently, the Beijing Food and Drug Administration has dealt with some unlicensed stores on online ordering platforms, involving a total of 225 stores. Among them, 96 are on the Ele.me platform, 71 are Meituan takeout, and 58 are Baidu takeout.

　　Many experts said that eliminating the hidden dangers of takeaway needs to be done in many ways. Luo Jing believes that takeaway under the vision of "Internet +" involves multiple departments such as industry and information technology, food and medicine, health, industry and commerce, and it is easy to cause unclear regulatory boundaries. In the current situation where laws and regulations are not perfect, various regulatory departments should establish a coordination mechanism to improve the effectiveness of supervision. She suggested that from access to food delivery, the takeaway industry should have a complete set of quality systems and industry standards, tighten the review gate, and filter black stores from the source.

　　"It is necessary to strictly control the entrance and export of food ingredients." Ji Kunfeng, a senior lawyer at Yongwei Law Firm in Liuzhou, Guangxi, believes that after the amendment of the food safety law is released, the third-party trading platform providers of online food ordering should strictly implement the real-name registration of the entity units applying for online catering services, strengthen the verification of business licenses, food business licenses and processing and production sites, and shall not provide platform services for those who do not meet the requirements. Urge the entity units of online catering services to process and produce food in strict accordance with the operation specifications of catering services, and shall not entrust it to unlicensed and unlicensed black workshops.

　　Catch typical and heavy penalties, clarify high-voltage lines, and prevent "brick and mortar stores from being cleaned up and takeaway platforms from being incorporated." Some merchants evade supervision by means of fake tricks. For the problems of replacing the license with real pictures of the store, deceiving consumers with vague certificates, expiring licenses are still business as usual, "ghost restaurants" whose actual address does not match the publicized address, and operating beyond the scope must be further strengthened.

　　Ji Kunfeng believes that some food ordering platforms that are still in a state of horse racing are not willing to govern and are unwilling to pay the cost for qualification review and management, which is the main reason why it is difficult to cure the hidden dangers of takeaway. "We should crack down on a number of illegal takeaway platforms in a short period of time, and let such companies pay a heavy price to make an example of others, so as to promote the industry’s integrity and healthy development." (Half Moon Talk Reporter, He Fenglun)

　　Welcome to the WeChat subscribed account of "Sina Technology": techsina.　

　　Text | Jia Haonan

　　Source: Smart Car Reference

　　NIO didn’t dare to lose any more.

　　CEO Li Bin only commented in Europe a few days ago that Tesla "will be eliminated soon", but now after the earnings release, he is determined to "learn from Tesla".

　　Previously, it was insisting on high-end benchmarking BBA, but now it is pinning its hopes on affordable mass brands.

　　Instead of "hedging" losses with growth, it now promises "profitability within a year".

　　This change is because NIO suffered the most tragic loss in history in the third quarter. In a word, the summary is that the most sold car loses the most money. Every car sold, you have to lose 130,000 yuan.

　　NIO’s 2022 third-quarter earnings report sent an unprecedented signal.

　　Latest Bin Yan Bin Yu

　　At the analyst meeting after the earnings report, what did Li Bin have to say?

　　First, in response to the recent uproar over Tesla’s price cuts:

Tesla’s price adjustment is nothing new, and demand for NIO products has not fluctuated. Tesla’s Model 3 and Y and NIO products do not belong exactly to the same price range, so its price cut has not had much impact on NIO.

　　Brother Bin doesn’t care, because Model Y and NIO are selling models, not players at the same table.

　　What Brother Bin really cares about is how to explain NIO’s current performance and how to maintain the confidence of the outside world in NIO.

　　Therefore, the words of Bin Yan Bin this time can be roughly divided into two categories: interpretation and Flag establishment.

　　His explanation for the decline in gross margin is:

Gross margins are challenging this year, mainly due to battery prices. Lithium carbonate prices hit new highs,

Every time the unit price of lithium carbonate decreases by 100,000 yuan, our gross profit margin will increase by 2%; if the unit price of lithium carbonate decreases to 400,000 yuan, the gross profit margin can increase by 4 points.

　　The unprecedented loss, Li Bin believes, is due to rising R & D spending.

This is part of the NIO plan. The increase in R & D investment in the third quarter is mainly due to the increase in R & D investment in batteries, chips and other fields. Next, NIO’s R & D investment will basically remain at the level of 3 billion yuan per quarter.

　　And this part of the R & D investment also includes models from NIO’s two mass-priced brands.

　　One covers the 20-300,000 range. The other covers the 200,000 range.

　　How can these two brands drive up gross profit? Li Bin euphemistically expressed the meaning of "learning from Tesla BYD".

For a mass market, it can be very difficult to achieve 20-25% gross profit without vertical integration capabilities.

　　The so-called vertical integration refers to the cost reduction achieved through self-research and investment in key supply chains like Tesla and BYD.

BYD Tesla’s batteries and many components are vertically integrated. NIO has been developing AD (autonomous driving) chips, and the current team size has reached 500 people.

　　NIO recently established NIO Battery Technology (Anhui) Company, whose main business includes battery manufacturing and sales, and the chairperson is Li Bin himself.

Gross margins of 25-30% are not a problem in the long run.

　　The above is the first Flag of Bin Goli. We will insert an eye first and check it next year.

　　In addition, another important commitment is to "achieve break-even of the NIO brand in the fourth quarter of next year".

　　In addition to "vertical integration", the most crucial means is the launch of new models early next year.

　　"A total of 5 models", including the replacement "866" three models ES8, ES6, EC6, and two new brand models.

　　And "in the mass market, I hope that the monthly sales of bicycles can reach 50,000."

　　To summarize, Li Bin will have to hand in these assignments next year:

1) Five new cars, the first half of the deadline.

2) Two new mass-market brands with monthly sales of 50,000.

3) By the end of next year, the NIO brand will break even and start making money.

4) The gross profit margin is above 25%.

　　Well, it turns out that Brother Bin’s performance goal is to replicate it according to Tesla.

　　And among them, he has repeatedly emphasized, and the core of all his speeches lies in one thing: increasing gross margins.

　　And interestingly, this pursuit and emphasis on gross margins has never been seen at a NIO analyst meeting.

　　So what exactly happened to NIO? Is it related to the third quarter results just handed over?

　　What kind of results did you hand over?

　　The reason why Li Bin now makes gross margin improvement his top priority and bluntly learns from Tesla BYD is that NIO has suffered its worst loss-making season in history.

　　In the third quarter, net losses were 4.1108 billion yuan ($577.90 million), up 392.1% from the third quarter of 2021 and 49.1% from the second quarter of 2022.

　　This year’s Q2 financial report, NIO because of "selling a loss 100,000" on the hot search, and Q3 even more.

　　In fact, NIO’s deliveries reached a new high in the third quarter, reaching 31,000 vehicles, an increase of 29.3% from the third quarter of 2021 and 26.1% from the second quarter of 2022.

　　In comparison, Ideal delivered 25,500 vehicles in the third quarter, while Xiaopeng delivered 20,783 vehicles.

　　But even if NIO has such excellent delivery results, it is still unable to smooth out the huge losses, and the average loss is 132,500.

　　Sales volume increases, losses expand, and the intuitive factor is a decline in gross profit margins.

　　In the third quarter of 2022, NIO’s gross margin was 13.3%, compared to 20.3% in the third quarter of 2021 and 13.0% in the second quarter of 2022.

　　Why the gross profit margin has been reduced, Li Bin’s explanation has been given earlier, the increase in research and development expenses, and the increase in raw material costs.

　　Looking at NIO’s third-quarter financial results this year, it actually confirms the view that we have analyzed before that "NIO has entered a new stage".

　　The first stage is to establish brand identity, awareness, and determine the technical route and manufacturing layout. Survival is the top priority.

　　This stage is over.

　　What are the highlights of next year’s NIO?

　　NIO car 2.0, next year is a line of life and death.

　　The first is the capital aspect.

　　NIO currently has more than 50 billion cash on the account, which can be said to be easy to spend in the short term.

　　But in the capital markets, NIO has almost exhausted the means of public financing, and US stocks, Hong Kong stocks, and Singapore have all been listed.

　　Next, NIO must prove its hematopoietic ability to everyone.

　　The NIO brand’s new 577 model, and next year’s new 866, their scale – the gross profit model, it is difficult to achieve profitability breakthroughs in the short term.

　　The reason is simple. The average price of the model is similar to or even higher than that of the old model. It is still competing for brand, quality, and service in the high-end market, directly stealing customers from BBA.

　　Just like the old 866 model, which had dug up the superficial "rich man’s mine", Li Bin took the 577 and the modified 866 model into the depths of the mine and continued to dig. He still undertook the task of breaking through upwards.

　　Shaking BBA’s dominance in the luxury car market is a gradual process, and even if it can break even in the short term, it is difficult to become a cash cow.

　　In this way, if the second stage of NIO survives and lives well, it is actually not on the "NIO" brand at all.

　　Where is it?

　　An affordable brand for the mass consumer market.

　　The brand that covers the 20-300,000 range is called "Alps", and another more cost-effective brand has only one code name, "Firefly Project".

　　So, "Alps" and "Fireflies" are the new stories of NIO.

　　But whether this story holds true or not depends on sales.

　　Since NIO has built a car, is it the car that users buy and pay for?

　　The impression formed in various aspects may not be the car itself, but the service.

　　This kind of service after buying a car, to put it bluntly, is an additional benefit, you can think that 40, 500,000 buy a car, which contains 200,000 services.

　　But here is the question, when 200,000, 300,000-priced models, or even cheaper mass-market models are launched in the future, will users get consistent service? Or will NIO still be able to guarantee "Haidilao-style" service indiscriminately?

　　Li Bin is very modest this time, and wants to learn from Tesla and BYD, but these two car companies have always been companies that sell out their cars, and users and owners have never had illusions about "service" –

　　Originally there is nothing, where to make dust.

　　NIO is different. NIO’s brand, reputation and the "pride" of car owners are somewhat closely related to service.

　　So the challenge of the new model is not sales, but whether the "roots" of NIO are still strong after such sales go up?

　　If you have sales and lose service, you will also lose the entire brand that has been operated at a loss.

　　Wei will not be Wei, and the future will not come. It will only be more difficult than selling a car at a loss, and even a fundamental crisis.

　　Brother Bin, have you thought it through?

　　Will you consider NIO’s cost-effective models?

　

(Disclaimer: This article represents the views of the author only and does not represent the position of Sina.com)

A few days ago, BYD officially announced the pre-sale price of the new car Qin Pro, including the pre-sale of the fuel version of the car from 110,000 yuan, the pre-sale of the DM model from 180,000 yuan, and the pure electric version of the car is also under planning. It is reported that BYD Qin Pro will open the pre-sale at the developer conference held in Wuzhen on September 5, 2018.

From the appearance point of view, Qin pro adopts the family Dragon Face design designed by Wolfgang Eiger for BYD. The large-area multi-frame air intake grille occupies the main space of the front face, and the transverse U-shaped chrome trim strips connect the headlights on both sides, forming the main part of the "Dragon King Face".

Side modeling is the biggest highlight of Qin Pro’s appearance. Through-going "Youlong prancing waistline" and slip-back style design are in line with sports style, which is more sharp with the previous dive posture of low and then high.

In contrast, the tail shape is quite satisfactory, and the most popular transverse headlights are selected, which also continues the consistent style of BYD family. At the same time, like Tang DM, Qin Pro also set a speed nameplate on the back, and the 5.9s logo shows that its acceleration time of 100 kilometers is still 5.9s..

The lengthening of the size is the most obvious change of Qin Pro compared with the previous generation Qin. The length, width and height of Qin Pro are 4765mm*1837mm*1495mm, and the wheelbase is 2718mm, which completely surpasses the previous generation models and has advantages compared with Roewe ei6 and Emgrand PHEV.

Like the new generation of Tang dynasty, Qin Pro is also equipped with a large LCD central control screen that can rotate 90 degrees on the center console, supplemented by an LCD instrument panel, which fully reflects its sense of science and technology. The application of a large number of wood grain decorative boards has further improved the interior texture, and the seat has adopted a brand-new design, which has improved the comfort to a certain extent.

In terms of configuration, Qin Pro has added ACC adaptive cruise, 360 panoramic image and other practical configurations, and electronic gear lever, electronic handbrake and other configurations have also been continued on Qin Pro.

In July, BYD sold 18,800 new energy vehicles, up 67% year-on-year, and 18,500 fuel vehicles, up 8% year-on-year. The sales of new energy vehicles surpassed fuel vehicles for the first time. The sales volume of Yuan EV360 reached 4,147 vehicles, becoming the sales champion of BYD’s new energy family, while the sales volume of the new generation of Tang DM reached 3,551 vehicles in July.

At the upcoming Chengdu Auto Show, another heavy new energy vehicle of BYD, Song EV500, will be launched on August 31st, and the pure electric version of the brand-new Tang will be launched at the end of the year. At the previous communication and sharing meeting, BYD said that it would promote "e-platform", luxury car-making platform and BYD’s third-generation DM technology in future products.

With the decline of national new energy policy subsidies, BYD has faced a more severe test than before. Earlier, Wang Chuanfu, chairman and president of BYD, said in an interview: "The new energy market in the next five years can only be eliminated by the stronger and the weaker. Seize the opportunity and we will be in an upper position after shuffling. " Judging from the market performance in July, the policy failed to affect the sales of new energy products. With the launch of more new energy products, BYD’s market performance in the second half of the year is worth looking forward to.

　

Shenzhen News Network April 3, 2024(Reporter Li Anghui) 　Correspondent Luo JunzhengThe reporter learned from the Guangdong Marine Police that at 18: 23 on April 1, the bureau received an alarm saying that a fishing boat was overturned in the waters near Sanmen Waterway, and five tourists fell into the water. The situation was critical. The Guangdong Marine Police Law Enforcement Officer and the police of the Island Brigade of Huizhou Public Security Bureau urgently carried out rescue operations.

Law enforcement officers launched a search and rescue.

At 18: 30, Guangdong Marine Police dispatched a law enforcement boat to search and rescue, and arrived at the incident sea area at 18: 43. After searching, the lost ship was found, and five tourists stood on the overturned fishing boat and shouted for help. Because it was foggy, the visibility was poor and the sea conditions were complicated, the on-site law enforcement officers made a decisive decision, commanded the law enforcement boat to find the right time to rely on help, and set up an escalator with the boat law enforcement officers to extradite the people in distress to the law enforcement boat one after another. At 18: 50, five tourists who fell into the water were successfully rescued.

Rescuing tourists from drowning on law enforcement boats.

Escort drowning tourists ashore.

The tourists who fell into the water expressed their gratitude after landing.

After the law enforcement officers rescued the drowning man ashore, the health workers immediately stabilized the mood of the drowning man, checked their physical condition and provided food to replenish energy. It is reported that the five tourists are in good health at present.　

I don’t understand the image examination report, I don’t know which department to look for to interpret it after taking a bunch of films, and the examination conclusion shows "nothing unusual". Do you want to ask the doctor again … For the patients’ doubts, Lin Qing (pseudonym), a 42-year-old chest disease patient, easily solved them in the interpretation clinic of shanghai changzheng hospital Radiodiagnosis Department.

"What are the specific changes in the disease, whether it is serious or not, and how long it takes to review it, the doctors here will answer it professionally and patiently for the first time." To Lin Qing’s great praise, there is no sense of tension and oppression in seeing a doctor here. In his words, when getting along with doctors, he completely forgot his identity as a patient.

"Our goal is to cultivate a doctor with temperature." According to Professor Liu Shiyuan, director of the Department of Radiological Diagnosis in shanghai changzheng hospital, only by "moving" medical images to clinics and wards can we truly realize the transformation from "image" as the center to "patient" as the center.

In fact, Professor Liu Shiyuan, who has just taken over as the chairman of the 16th Committee of Radiology Branch of Chinese Medical Association, also regards medical image AI as one of the "magic weapons" to improve medical service actions and enhance people’s medical experience. Early screening and early diagnosis of chest diseases with AI is a typical example. At the same time, as the chairman of the Asian Chest Radiology Society, the vice chairman of the Radiologist Branch of the Chinese Medical Doctor Association, and the chairman of the China Medical Imaging AI Industry-University-Research Innovation Alliance, Professor Liu Shiyuan has a keen sense of smell and unique views on the development of medical imaging.

Professor Liu Shiyuan, Chairman of the 16th Committee of Radiology Branch of Chinese Medical Association and Director of Radiological Diagnosis Department of shanghai changzheng hospital.

Focus on the "five modernizations"

The so-called "a glimpse of the whole leopard."

As an important basis for disease diagnosis and treatment, medical imaging has become an indispensable part of doctors’ disease diagnosis and treatment. "We have never been so irreplaceable." Professor Liu Shiyuan introduced that at present, 70% of clinical diagnostic information comes from medical images. With the progress and development of medicine, computer, big data, artificial intelligence, internet and other technologies have promoted the revolution and innovation of imaging equipment, making the role of imaging department more and more powerful and multidimensional.

"In the future, China medical imaging will develop in the direction of’ five modernizations’ under the premise of taking patients as the center, emerging technologies as the carrier and all-round systems as the guarantee." The "five modernizations" referred to by Professor Liu Shiyuan are precision, intelligence, clinic, prehospital and networking;

1. Precision means upgrading the image business, realizing precision medicine, individualizing diagnosis and treatment, maximizing the effect and minimizing the side effects.

2. Intelligentization is the cross-integration of "doctor +AI" to maximize the diagnostic efficiency, improve the work efficiency of doctors, and change the working mode and process.

3. Clinicalization means that the imaging department is transformed from the traditional auxiliary diagnosis department and medical technology department into a clinical discipline, and goes deep into outpatient clinics and wards; From "computer-centered" to "patient-centered".

4. Pre-hospital refers to taking disease prevention as the center, going out of the hospital and changing medical imaging from passive service to active service; From "disease-centered" to "health-centered".

5. Networking is based on the Internet to break through the time and space constraints, realize the integration of in-hospital and out-of-hospital services, form a patient-centered global coverage medical imaging service system, and help the sinking of high-quality medical resources and grassroots improvement.

As the leader of the discipline, Professor Liu Shiyuan has led the Department of Radiological Diagnosis of shanghai changzheng hospital to set sail on the new course of benchmarking.

Strip combination open circuit

Nowadays, medical imaging plays an important role in the whole process of clinical diagnosis and treatment, such as quantitative, qualitative, staging, prognosis prediction, treatment choice, discharge follow-up, interventional therapy, hybrid operating room, etc., all of which require the guidance and participation of medical imaging, and the traditional medical imaging model can no longer meet the needs of clinical diagnosis.

How to transform the imaging department from the traditional auxiliary diagnosis department and medical technology department into a clinical discipline to better serve the clinic and patients? This is the "homework" that Professor Liu Shiyuan pays more attention to in his heart.

In the early 1990s, the Long March Hospital was in line with international standards and took the lead in implementing the integrated management mode of imaging discipline in China.

"The so-called’ compartmentalization’ means that departments are divided into X-ray, CT, MRI, nuclear medicine and other departments according to the examination module to complete patient examination; Diagnostic doctors are divided into neurology group, head and neck group, osteology group, cardiothoracic group, abdominal group, etc. Doctors in each group can see images of X-ray, CT, MRI, nuclear medicine and other imaging equipment at the same time, and are committed to creating the concept of’ big image’. " In Professor Liu Shiyuan’s view, the subdivision of sub-majors enables medical images to serve the clinic more carefully and professionally, and maximizes the effect of disease diagnosis, which is conducive to improving the quality of medical services and effectively promoting the output of scientific research results.

One-stop chest CT scanning can quantitatively and intuitively evaluate pulmonary nodules and COPD.

Sub-professional division of labor is also helpful for imaging doctors to deepen their understanding of clinical, scientific research and teaching problems of systemic diseases, and to form the characteristics of hospital imaging department and department doctors.

Director Liu Shiyuan has been engaged in imaging diagnosis of chest diseases for more than 30 years, which has not only formed a department and its own characteristics, but also formed a leading advantage in the country and a high reputation in Asia and the world.

Among the top 10 causes of death in the world announced by the World Health Organization in 2018, ischemic heart disease ranks first, chronic obstructive pulmonary disease ranks third and lung cancer ranks sixth. The incidence of these three chronic diseases in China ranks first in the world, with a total population of more than 150 million, resulting in a disease burden accounting for more than 70% of the total disease burden.

"Image is the key to improve the prevention and control level of major chronic diseases in the chest!" Professor Liu Shiyuan, who has achieved a lot in early screening of chest diseases, hit the nail on the head.

As the earliest department to start multi-center screening of major chest diseases, shanghai changzheng hospital Radiological Diagnosis Department has made great efforts to improve the early screening and early diagnosis of chest diseases: on the one hand, it has strengthened the configuration of hardware facilities, and the department currently has a complete set of imaging diagnostic equipment such as intelligent AI 256-slice CT, nuclear magnetic resonance, PET-CT, etc., and its overall hardware strength is at the advanced level at home and abroad; On the other hand, they use low-dose CT one-stop scanning technology to screen high-risk groups, and evaluate whether there are pulmonary nodules and malignant possibility, whether there is calcification in cardiovascular system and the possibility of sudden heart events, whether there is chronic obstructive pulmonary disease and early warning. "This low-cost way for one-stop evaluation of the three major chronic diseases in the chest can help to move forward the prevention and control of major chest diseases, improve the early diagnosis rate and reduce the mortality rate." Professor Liu Shiyuan said.

Professor Liu Shiyuan and the students

"In the long-term clinical and scientific research practice, we have gradually formed the characteristics of imaging diagnosis and interventional treatment of chest diseases. The overall diagnostic accuracy rate of lung cancer is 98.2%, and the diagnostic accuracy rate of early lung cancer is 95%." Professor Xiao Yi, deputy director of the Department of Radiological Diagnosis, introduced that in 2019, their research on key issues of early screening and early diagnosis of lung cancer based on multimodal imaging won the first prize of Shanghai Science and Technology Progress Award.

We should know that in clinic, judging the nature of pulmonary nodules depends on the location, size, shape and calcification of pulmonary nodules in CT scanning, but the morphological characteristics presented by conventional CT scanning are often difficult to meet the clinical needs. For this pain point, shanghai changzheng hospital Department of Radiology has its own "secret": ultra-high resolution CT target scanning and CT target reconstruction are very important in early lung cancer screening. They adopt the ultra-high definition CT scanning mode of 1024X1024 matrix, which can fully and clearly show the "details" of pulmonary nodules and make correct image diagnosis better. "Compared with high-definition images, blurred images are like a person walking into the prairie of clear Wan Li in a foggy environment, and there is a feeling of brightening up at the moment." Professor Xiao Yi described it.

It is worth mentioning that in the past, when using traditional CT for coronary artery examination, the scanning process of patients was complicated, heart rate control and respiratory training were indispensable, and the success rate and accuracy of scanning were not high. With the upgrading of CT equipment, the above problems have been optimized in the Department of Radiological Diagnosis in shanghai changzheng hospital.

The health community has learned that Philips Smart AI 256-slice CT screening for patients can not only effectively cope with all kinds of high heart rates, but also freeze coronary arteries through B2B technology, and automatically avoid abnormal heart rhythms through the unique ARAD smart heart engine to ensure the success of scanning to a greater extent.

Professor Xiao Yi, Deputy Director of Radiological Diagnosis Department of shanghai changzheng hospital

In order to improve people’s awareness rate of chest diseases and screening cooperation, Professor Liu Shiyuan also took the lead in setting up a public welfare training program of "Cardiopulmonary Escort". "With the scientific research experience accumulated by our department for many years, the data can be deeply mined and analyzed. These three diseases can be evaluated by one-stop CT scanning, which has very high social value and reduces the medical burden of patients. Our previous cooperative research foundation with Royal Dutch Academy of Sciences on screening three major chest diseases is in line with the demand orientation of the National Healthy China 2030 Plan. Combining the team’s own advantages and the current integration of artificial intelligence, we can carry out more in-depth research, which will be a long-term research direction in the future. At the same time, we are also organizing the writing of a 100-question handbook on lung nodules, a handbook on major chronic diseases in the chest, various precautions for imaging examination, and the identification and disposal of contrast agent allergies to educate the public on science. " Professor Li Fan, Deputy Director, introduced.

In 2021, the Ministry of Industry and Information Technology and the National Health and Wellness Commission jointly issued the List of 5G+ Medical and Health Application Pilot Projects, and shanghai changzheng hospital was on the list. "This is a good opportunity." Professor Liu Shiyuan revealed his plan to the health sector. "Based on the Internet and 5G technology, we can promote and apply the low-dose CT one-stop early screening and early diagnosis technology for major chest diseases at the grassroots level, improve the detection rate of chest diseases at the grassroots level, and truly benefit the people."

Professor Li Fan, Deputy Director of Radiological Diagnosis Department of shanghai changzheng hospital.

Wisdom image empowerment

With the change of disease spectrum, the difficulty of disease diagnosis increases, and the qualitative and quantitative requirements and clinical visualization process increase, which puts forward new requirements for image diagnosis.

Professor Liu Shiyuan introduced that at present, medical imaging faces the "three highs" dilemma of high work requirements, high work intensity and high work quality. According to the data of "China Artificial Intelligence+Medical Imaging Industry Market Research and Investment Prospect Forecast Report from 2018 to 2024", the annual growth rate of medical imaging data is 40%, while the annual growth rate of radiologists is only 4.1%. Front-line doctors need to write nearly 200 imaging reports a day, and there is a risk of missed diagnosis and misdiagnosis.

From 2015 to 2019, the state issued a series of policies to emphasize and encourage the application of artificial intelligence technology in the medical and health field, and smart medical care has gradually developed into a national strategy. As one of the earliest radiologists who embraced AI technology in China, Professor Liu Shiyuan told the health community that AI has four main advantages in medical imaging: disease detection, medical multidimensional measurement, accurate diagnosis, preoperative design and curative effect evaluation, and has covered lung, cardiovascular, bone and joint and other diseases.

What impresses Guan Yu, a senior doctor, is that the introduction of AI liberates imaging doctors from the front part of the screen and returns to the essence of doctors, at the same time, it improves the efficiency of imaging work and optimizes the workflow.

"Images are the eyes of clinicians, and the emergence of artificial intelligence has given our imaging doctors more power and more time, enabling us to better serve patients." Professor Xiao Yi takes coronary CTA as an example to directly attack the clinical pain points of imaging doctors. "If coronary CTA wants to obtain high-definition three-dimensional images, it can only be reconstructed in the post-processing workstation of hospital imaging department, which requires a lot of time and energy." 　　　　　

However, the combination of coronary CTA and AI can quickly complete the work of lesion identification, quantitative measurement and report output after the patient completes the heart scan, which greatly improves the inspection efficiency. "My post-processing time has been shortened from 30 minutes to 1 minute now. It is equivalent to the moment when the patient leaves the scanning bed, and I can see the reconstructed image in the office. " Professor Xiao Yi praised.

At the same time, they also make full use of the image diagnosis platform covering many clinical fields of radiology, such as heart and lung, to realize multi-class image fusion, and provide doctors with advanced visualization processing of multi-modal images, disease image feature mining and longitudinal tracking of lesions. "The progress of imaging technology provides reference for accurate, non-invasive and rapid clinical analysis, further improves the accuracy of diagnosis, and also reflects the humanistic care for patients." Li Qingchu, a radiation diagnosis technician, said.

"The preoperative 3D visual assessment of cardiovascular diseases allows doctors to clearly and intuitively see the three-dimensional disease structure on the computer, which plays a very good auxiliary role in clinical surgical treatment." Professor Xiao Yi introduced that it is one of the improvements of their medical service model to go deep into the clinical front line and participate in clinical diagnosis and treatment in an all-round way and formulate intuitive image reports according to clinical needs.

Three-dimensional image post-processing platform makes the disease characteristics more visual and three-dimensional, and can assist doctors to make rapid and accurate clinical diagnosis decisions.

Nowadays, medical imaging AI is gradually approaching some ideal clinical scenes of doctors, and has become a powerful "assistant" in everyone’s work. "Since 2017, the click-through rate of pulmonary nodule AI model has reached about 60%. From 2020 to now, the click-through rate has basically remained above 80%, and the clinical utilization rate has improved significantly." In this regard, Professor Liu Shiyuan is very pleased.

In order to promote the use of China medical imaging AI in Industry-University-Research, Professor Liu Shiyuan led the establishment of China Medical Imaging AI Industry-University-Research Innovation Alliance, and started the construction of standardized image database in China. Authoritative imaging experts in the United Nations wrote and published the China White Paper on Medical Imaging AI and the Report on the Development of Medical Imaging Artificial Intelligence 2020.

"Medical imaging AI is showing a variety of good development trends: First, the variety of products is becoming more and more abundant; Second, the product function is vertical and deepened; Third, the development of single disease to multi-disease and multi-task model; The fourth is the integration of software and hardware; The fifth is to cover the whole clinical process; Sixth, it is becoming more and more platformized; Seventh, based on new infrastructure, accelerate the integrated development of online and offline. " Professor Liu Shiyuan judged.

Professor Liu Shiyuan’s daily teaching

Talent construction ascends.

What kind of diagnostic thinking should a qualified imaging doctor have?

Professor Liu Shiyuan summed up his successful experience as a 16-word formula: comprehensive observation, careful analysis, clinical combination and diagnosis.

Professor Liu Shiyuan remembered a case 20 years ago. At that time, a patient diagnosed with advanced tumor by a foreign hospital came to see Professor Liu Shiyuan for consultation, but Professor Liu Shiyuan found that the patient’s diagnosis report was abnormal. "We re-examined the patient through thin-layer scanning and found that it was not an advanced tumor, but an old focus of tuberculosis. The patient was very excited to hear the news." This also makes Professor Liu Shiyuan deeply realize that compound medical talents in imaging department are particularly important.

Professor Liu Shiyuan adopted a two-pronged approach to build a "sophisticated" talent echelon:

First, positively guide and stimulate the internal drive and creativity of department doctors.

"We have traditional teaching, such as expert series lectures; There are also English case reports, difficult case reading sessions, and flipping the classroom, so that students can listen to the teacher, and then everyone can ask questions and discuss them together to ignite the students’ thinking ability. " Professor Xiao Yi introduced to the health sector that they also used 3D printing technology to restore the diseased parts of patients in a ratio of 1:1, so that young doctors could improve their diagnostic skills through model exercises.

Professor Liu Shiyuan’s daily teaching

Second, please come in and send out. For example, send young doctors to study abroad, invite experts to share clinical experience in departments, and improve everyone’s professional ability.

Wang Xiang, a young doctor in the Department of Radiological Diagnosis in shanghai changzheng hospital, told the health sector, "Through intensive study in the past five years, I have initially cultivated good clinical diagnostic thinking, and my diagnostic level has been continuously improved, and I have published many SCI papers."

Moreover, as a national training base for imaging medical residents and a national continuing education base for radiologists, the Department of Radiology and Diagnostics of shanghai changzheng hospital has improved the primary medical ability through diversified teaching modes. Mou Yong, a doctor studying in Qingdao who has gained a lot, told the health community that "my thinking of image analysis and disease diagnosis has been improved, and I will share the’ nutrients’ I have learned here with my colleagues after I go back."

Group photo of shanghai changzheng hospital Radiological Diagnosis Department

Over the years, under the leadership of Professor Liu Shiyuan, the Department of Radiological Diagnosis in shanghai changzheng hospital has become a characteristic discipline with complete sub-specialties, strong technical force, reasonable echelon structure and balanced development of medical teaching and research, and plays an important role in the field of image diagnosis in China. Nowadays, the department has become the key discipline of the Ministry of Education and the lung cancer center of the whole army. In the comprehensive ranking list of China Hospital in Fudan Edition in 2019, this department ranked 11th.

"The rapid development of medical imaging has enabled patients to have a better sense of acquisition, and our diagnostic ability and treatment level have achieved a high-level leap." Looking to the future, Professor Liu Shiyuan has a bigger plan: focusing on the imaging diagnosis of chest diseases and the clinical application of artificial intelligence, expanding the research and development of new technologies for neurological diseases and bone and joint imaging, insisting on the synergy of clinical and scientific research, innovating and developing, and constantly achieving comprehensive breakthroughs in medical treatment, teaching, scientific research and combat readiness.

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　　At the beginning of this year, the General Office of the State Council issued "Guiding Opinions on Deepening Consumption Poverty Alleviation to Win the Fight against Poverty" (hereinafter referred to as "Opinions"). The Opinions emphasized that consumption poverty alleviation is a poverty alleviation way for all sectors of society to help the poor increase their income and get rid of poverty by consuming products and services from poor areas and poor people, and it is also an important way for social forces to participate in poverty alleviation.

　　Radio and television give full play to the advantages of mainstream media and contribute to winning the battle against poverty. Since April, the topic of TV host’s live broadcast of goods and helping the poor and farmers has been talked about by the public. Zhu Guangquan, Ouyang Xiadan, Li Zimeng, Wang Han and other radio and television hosts familiar to the audience have entered the live broadcast room from the studio one after another, and brought goods to agricultural products that were unsalable due to the COVID-19 epidemic all over the country through Internet means and new marketing methods, helping to win the final battle against poverty.

　　The "National Team" quip brings fire to help farmers live.

　　In the series of public welfare actions of "Thank you for spelling a bill for Hubei" organized by CCTV News, the host of CCTV accumulated many years of knowledge to make the live broadcast more warm and spread faster, let the audience see the funny and lively side of the mainstream media, push the new trend of "national team" live broadcast with goods to a high point, attract netizens to place orders, and speed up and increase efficiency for fighting the "epidemic".

　　On the evening of April 27th, in the Aauto Quicker live broadcast room of CCTV video, Zhu Xun and Li Zimeng formed "CCTV Girls", and connected four Aauto Quicker talents online, and joined hands with the "Old Tiers" to "place an order for Ai Kuai (Xun Meng) and jointly help (Zhu Li) Hubei". During the three-hour live broadcast, 27,500 packets of Regan Noodles, 26,000 bottles of lactic acid bacteria, 16,000 bags of marinated kelp, 15,000 duck necks, 12,000 crayfish and 5,000 salted egg yolk biscuits were consumed in seconds, and CCTV Girls drove the sales of special commodities in Hubei for a total of 80.12 million yuan. On April 12th, Ouyang Xiadan, the host of CCTV news, and Wong Cho Lam, the actor, brought goods live in Aauto Quicker, once again bringing goods for unsalable agricultural products in Hubei. The total sales of the whole live broadcast was more than 60 million yuan.

　　As early as the first live broadcast of this charity action, CCTV host Zhu Guangquan and Li Jiaqi recommended more than a dozen agricultural and sideline products to be sold in Hubei to netizens, including Regan Noodles, Honghu Lotus Root Soup and Yulu Tea. The cumulative number of live broadcasts was 120 million, and the cumulative sales amounted to 40.14 million yuan. The reading volume of Weibo’s topic "Zhu Guangquan Li Jiaqi Live" exceeded 330 million, and it continued to dominate the list for more than 4 hours.

　　In addition, on April 23rd, CCTV news hosts Hu Die and Wang Xiaolei, together with Taobao live anchor Li Jiaqi, joined forces with Hubei actor Mabel Yuan and Shaanxi actor NI YAN and White to start live broadcast of goods for Shaanxi and Hubei. More than 6 million users placed orders in the live broadcast room, and the total sales of live broadcast was nearly 30 million yuan.

　　Wang Han used variety ideas to short sell 15 counties.

　　On June 7th, Wang Han led the host group of Everyday Brothers in "Let’s go, brother! In the Mango Poverty Alleviation Cloud Supermarket Live Broadcast, it brought goods for the live broadcast of Hunan’s characteristic agricultural products. At first, the goal was to "short sell 10 counties in Hunan".

　　This time, the goods were broadcast live by Hunan Satellite TV, while Pinduoduo and Mango Poverty Alleviation Cloud Supermarket carried out small-screen live broadcast before and during the broadcast, with over 100 million people participating in the live broadcast. During the live broadcast, the host group not only introduced the relevant background of agricultural products in detail, but also told the poverty alleviation story behind agricultural products by interviewing poverty alleviation cadres, entrepreneurial farmers and frontline workers. In addition, the star guests will also perform programs according to the product features, such as Darren Wang singing Hunan-style "promotional songs" and "picking betel nuts". In the end, the total amount of live broadcast was 102 million yuan, and 15 counties were successfully sold short.

　　This is not the first time that Hunan Satellite TV has helped agriculture with new ideas and new models. As early as May 17th, Wang Han launched a live show with goods on Taobao Live-"Starting for a Better Life". In the live screen, Wang Han not only sat at the table to introduce the products, but also showed the outdoor panoramic view of the glass house and Zhongshi courtyard, which was more visible.

　　Wang Han’s rich knowledge also makes "Starting for a Better Life" more interesting. When Anhua black tea is on the line, Wang Han will talk to the audience about the development history and legend of black tea; When selling rice noodles, Wang Han talked about the historical origin of rice noodles from the traditional culture of Hunan people’s "wordy rice noodles".

　　"Starting for a Better Life" linked the portals of Ali Taobao Live, Youku Live and Alipay, and achieved the coverage of tens of millions of people from the three major terminals of shopping, payment and entertainment. The first live broadcast reached a turnover of 156 million yuan, with 21 million viewers, 17 million likes and 100,000 online rewards; In terms of live broadcast conversion, the live broadcast number increased by 551,000, and the sales volume with goods was about 230,000 pieces.

　　Wang Han said that he was honored to help the enterprises affected by the epidemic through live broadcast. "I am an old comrade in the host industry and a new melon egg in the live broadcast industry. I hope to do something for social enterprises and farmers with the new format of live broadcast."

　　Wang Han and Everyday Brothers hosted a variety show with their professional advantages, which innovatively activated the vitality and potential of the mainstream media to spread positive energy, enhanced the purchasing power of the audience, implemented poverty alleviation and helped agriculture, and consolidated the achievements made in tackling poverty.

　　Linked with the crew,

　　Xi Wen leads the audience to swim under the ginger.

　　On April 18th, Xi Wen, the host of Zhejiang Satellite TV, joined forces with the State Administration of Radio and Television’s 2020 key drama "We Are Where Dreams Began" and went to Xiajiang Village, Chun ‘an County, Zhejiang Province, where the TV series was filmed. With the influence of the drama broadcast, the live broadcast was launched to lead the audience to swim under the ginger, enjoy beautiful scenery, listen to stories and taste delicious food.

　　Xi Wen combines the live broadcast with the scenes in the play, so that the two scenes of "watching TV" and "buying local products" are seamlessly connected. In the three-hour live broadcast on Tik Tok, Aauto Quicker and Weibo platforms, a total of 1.5 million netizens participated in the interaction, and traveled together to learn about local specialties such as dried sweet potatoes, honey and eggs. Xihong Wang, the director of "We Are Where Dreams Begin", and xia yang, the actor of "Dou Dou, the first secretary" and Wang Xuan, the actor of "Zhao Xiaowei, the designer" in the play are connected from a distance, and they have revisited the old place.

　　This creative live broadcast mode of online and offline linkage and scene linkage outside the drama opens up new ideas for helping farmers. This model not only drives the sales of local products in Xiajiang Village, but also integrates agricultural products into leisure tourism, which is expected to attract more visitors to Xiajiang Village and help villagers get rich.

　　—END—

　　Selected articles

　　Enlarging measures of radio and television programs to help farmers see practical results

　　Have you seen the "red zone" on the front line of anti-epidemic? The special program "Human World" is a hit.

　　Broadcasting and TV "group" live broadcast with goods, exploring new development paths

　　Zhang Huali: Open up a new model of helping agriculture and create a new sample of "precision poverty alleviation"

　　Here we are, click "Watching" before you go ~ ~ ~

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