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Collect it! The 37 films in the post-May 1st file are rich in types and styles.

Special feature of 1905 film network The "strongest May 1st file" in history broke through 1.67 billion box office, setting a new record. After the five-day holiday, the movie market is still hot.Up to now, a total of 37 films have been released in May after May 1st, with rich types and styles of love, action and animation.

First of all, in mid-May, the film market began to enter the "Love Month": it continued to be a hot spot. On May 20th, the most important advertising festival, new love films such as "Chasing the Ball" will be piled up, which will help this 520-slot that has become a pattern. At the end of the month, there will be films starring, providing different choices for couples and audiences.

 

Overseas blockbusters surged in and continued to relay, offering classic nostalgic meals for fans; The "engine" is also ready to go, expecting a new box office record; Cooperating with old partners, the British criminal wind has returned again and "killed" a new road; Germany’s high-scoring masterpieces should not be underestimated.

Close to Children’s Day, a series of cartoons will be ushered in in the middle and late May to accompany children to celebrate the holidays.

 

The Doraemon series is held once a year, and this story "Walk with Me 2" takes over the box office explosion six years ago. The domestic animation "Three Little Pigs 3 Justice and Great Alliance" brings full positive energy and enriches children’s knowledge.

 

Below, I will send you this May movie guide after May 1st.


Love package


Touched her 77 times

Director:

Starring:///

Release date: May 14, 2021

Recommended index: ★★★★★

There was a series before, and now there is another "77 times" series in the love trilogy made by Hong Kong filmmakers.

 

Touched her 77 times continues the story of Forgive him 77 times. After Eva played by Charlene Choi and Adam played by Chau Pak Ho broke up, they met Marvel played by Mario, but Adam still couldn’t let go of Eva, and her mother’s sudden illness made her re-examine her life.



The detailed description of the daily life and emotions between lovers in the previous work has been well received, and this time, from the main lineup to the style presented, it is also in the same strain as the previous work. At present, the cumulative number of people who want to see it has ranked first in the same period. After the word-of-mouth collapse, the audience are looking forward to the birth of a masterpiece of love word-of-mouth this year, hoping that this film will succeed smoothly.


I want us to be together

Director:

Starring:/

Release date: May 20, 2021

Recommended index: ★★★★★

 

"Lv Qinyang, I am getting married. As we imagined, there is flower door, a red carpet, a white wedding dress and a black dress, but there is no you." The line at the beginning of the trailer is the most classic sentence in the film adaptation of the popular original post "My girlfriend who has been running for ten years is getting married tomorrow".

 

A long-distance love race finally lost to the cruel reality. This film, which was re-created according to the true story, is not particularly innovative in terms of theme. My Love in the May 1st file also touched on similar plots, but judging from the trailer currently exposed, it highlights the struggle and struggle of young couples in the face of difficulties, with a serious and heavy tone, which is different from the sugar water texture of ordinary youth love films.



Director Desert once directed Douban’s 8.7-point youth online drama "Hello, Old Times", which was escorted by a famous producer, and the theme song sung also attracted a wave of "nice" attention. Comprehensive judgment, the film may be a potential stock of 520 files.


A little tempted

Director:/Zhu Xuefei

Starring:///

Release date: May 20, 2021

Recommended index: ★★★★

"I’m a little tempted by you, a little tempted", this love song is adapted into this movie of the same name. Besides being the artistic director, he also sang again with the heroine Ren Suxi for the first time.

 

The movie tells the love story between Zhou Qiwen, played by Jerry Yan, and Chen Ran, the owner of the dating APP. In recent years, it is not uncommon for songs to be adapted into movies, such as "I have you in my life 2019", but the word-of-mouth evaluation is not satisfactory. Can "A little tempted" break the "curse" and make the audience "tempted"?

A Fangirl’s Romance

Director:

Starring: NI YAN/Zhou Dongyu/

Release date: May 28, 2021

Recommended index: ★★★★☆.

NI YAN "returns to the age of twenty" and becomes Zhou Dongyu, and falls in love with "".The concept of people in the film is novel and interesting.

 

The story tells that Gao Song played by NI YAN’s mother claimed that his father was a singer Tayu Lo on TV programs, which became a hot topic on the Internet. Unbearable by the pressure of public opinion, he took his mother to confront Tayu Lo face to face, but unexpectedly unlocked a "love song 1990" between Zhou Dongyu’s young mother and Vision Wei’s Tayu Lo.



The film interweaves rich elements such as affection, love, comedy, youth and music, and focuses on the warmth of mother and daughter and the nostalgic atmosphere of the times. Zhou Dongyu said: "This is not an idol drama of idolize, but an important persistence."

 

This is also Zhou Dongyu’s first big-screen work after winning the Golden Rooster Award, Hundred Flowers Award and Hongkong Film Awards. But in fact, this film was first scheduled as early as 2018, and then it was postponed for three years before it was released. In addition, this is the first film starring Peter.


Action visual blockbuster

The Lord of the Rings: The Return of the King.

Director:

Starring Leah Wood///

Release date: May 14, 2021

Recommended index: ★★★★★★★

 

The dream of watching trilogy on the big screen can finally come true!

 

The first two films in the series have landed in domestic cinemas, and the The Lord of the Rings: The Return of the King has been re-screened, and the Lord of the Rings jihad has reached its final climax. This is also the longest and most war scene in the series, which marks a perfect ending.



For the first time, Oscar awarded the highest honor to a fantasy special effects blockbuster, which won 11 awards, including the best film, with the proud result of "11 out of 11", and now it is also in the top 10 of IMDb TOP250. Classics are classics. Today, we can still feel the grandeur and soul-stirring of Middle-earth, and realize the love and kindness, loyalty and courage, faith and hope full of this story.


Fast & Furious 9

Director:

Starring:///

Release date: May 21, 2021

Recommended index: ★★★★★

Perhaps this is the blockbuster that can best explode the market after May 1st.

 

American audiences can not only see the film in North China five weeks in advance, but also welcome a big egg in the series — — The member "Han" will be resurrected and returned. Vin Diesel, the eldest brother of Tang Dynasty, led the "Jiji" family to meet new challenges, this time facing his own brother — — Jacob, played by john cena, will continue to play a negative role in the previous work.


 

Lin Yibin, the director, revealed in an interview that this time, more than 200 cars were destroyed and the scene was grand. Action scenes across the world, and many places, blasting special effects, speed racing, brand selling points. Zero field, you can walk!


Domestic plot


Summer is just a day

Director:

Starring:///

Release date: May 14, 2021

Recommended index: ★★★★

In the southern town in summer, a series of unsolved cases of hooligans stalking girls were staged, and a pair of police officers investigated a pair of medical staff in depth. The black crime story was also absurd and humorous.

 

The film won the "Most Potential Creative Team Award" at the Beijing International Film Festival Venture Capital Fair, and was screened at Hainan Island International Film Festival after production. This theme is not new, the biggest attraction is the main lineup.



First, the actor combination, Zhang Songwen and Li Meng reunited after last year’s explosive drama series. Li Jiuxiao, the leading actor, came to the fore. In recent years, Yanhui Wang has been deeply rooted in the hearts of the people with many high-quality works such as Little Joy. This group of actors together, the performance is definitely not a problem.

 

The other is the behind-the-scenes team, which invited photographers and editors of classic movies, as well as Kuniaki Haishima, the music composer of Monsters and Wonder Tales of the World series. This low-cost work of the new director can get their blessing and greatly upgrade the technical level.


One hundred and eight

Director:

Starring:///

Release date: May 15, 2021

Recommended index: ★★★★

Monastery monks, doctors, nurses, pregnant women, etc. worked together for earthquake relief. This rarely heard event happened in the "5.12" earthquake in 2018, when 108 babies were born in Luohan Temple.

 

At that time, the shifang city Maternal and Child Health Hospital was on the verge of collapse after the earthquake. With the help of monks in Luohan Temple, pregnant women moved to the temple to escort 108 new lives. Jason Wu, as a volunteer, was also a witness at that time. He personally participated in the rescue operation under the leadership of the monk Suquan of Luohan Temple, and Jason Wu also participated in this film.



Director Kong Jiahuan revealed that Jason Wu returned to Shifang in the film to restore the scene at that time. He was injured in the leg when shooting, and he still insisted on carrying 100 kilograms of rice, which was very dedicated. In order to truly restore the earthquake scene, the crew also spent money to build two huge earthquake platforms. The director said that he would reflect the spirit of unity and friendship of China people through this film.


Overseas masterpiece


The wrath of man

Director: guy ritchie

Starring: Jason Statham/

Release date: May 10, 2021

Recommended index: ★★★★☆.

 

Guy ritchie and Jason Statham, a guide and a performance, made a stunning debut together. After that, the two continued to make peace and attracted a large number of loyal fans.

 

It’s been 15 years since their last cooperation, and Wrath of Man is their fourth cooperation, which mainly tells the story of an angry father who took revenge for the loss of his son under the pseudonym "H" and undercover became the security guard of an armored car and wiped out the robbers.



"The most handsome bald man on the surface" turned into revenge dad, and the gas field was fully opened, and the familiar "Geiger" style crime comedy struck again. However, the score of the film overseas is not particularly high, and the freshness of rotten tomatoes is only 66% at present, which needs to be slightly lowered.


Murder Not Guilty: The Clinney Case

Director: Marco Kreuzpaintner

Starring: Franco Nero/

Release date: May 14, 2021

Recommended index: ★★★★★

This is an unpopular masterpiece that is easily overlooked by the public.

 

During the film’s release in Germany, it won the local box office champion for six weeks in a row, and the overseas media commented equally well, praising "this is a well-planned film, starting with a murder mystery and extending with a legal suspense film, and reaching a climax with the criticism of post-war legal manipulation".



The film is adapted from the novel of the same name, and the story is based on the real historical events of World War II. A murder case involved a huge shady scene in German judicial history. After the publication of this book, it triggered a lot of discussions on relevant laws in Germany, which directly affected the reform of German judicial system.

 

The film buried a mystery from beginning to end, and it was not revealed until the end, which was full of suspense and attraction. Audiences who are interested in World War II history, law, crime, suspense and other types of elements should not be missed.


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88 yuan can crack the game face recognition? Beware of such scams.

  Xinhua News Agency, Guangzhou, September 6 (Reporter Yang Shuxin) In order to prevent minors from indulging in online games, domestic online game platforms have set up anti-addiction systems. In addition to requiring users’ real-name authentication, some popular game platforms also require users to perform face recognition verification. However, some criminals take advantage of minors’ desire to play games freely, leaving behind the "bait", claiming that they can replace face recognition and bypass the game anti-addiction system.

  "As long as 88 yuan, you can crack the face recognition of the anti-addiction system." A small advertisement on the Internet easily attracted the attention of Xiao Feng, a middle school student. At the age of 14, he can only log in to the game within the specified time every week. The temptation to lift the game restrictions made Xiao Feng quickly add the contact information of the "seller".

  "He told me that I can change the information of minors into adults, and it can be verified by face recognition." Xiaofeng paid 88 yuan under the promise of the "seller", but what was waiting for him was a woven trap. The "seller" first demanded to pay 200 yuan to cancel the account problem because there was a problem with Xiaofeng’s account number, and then induced Xiaofeng to pay again and again on the grounds of "expired verification code" and "payment restriction", totaling more than 3,000 yuan. "He promised that the money he paid later would be returned to me, but after waiting for a few days, I didn’t know that I was cheated." Xiao Feng said.

  The reporter’s investigation found that on some social platforms, it is not uncommon for such small advertisements to be replaced by faces. The prices range from "198 permanent package" to "20 times". Most advertisements require adding contact information for private transactions, and the transaction security is difficult to be guaranteed. Many minors reported that they encountered "sellers running away" after payment. A netizen said that he was not only cheated of money, but also had his account stolen.

  Previously, a case was published by the East Gate Police Station of shenzhen public Luohu Branch. A 14-year-old boy contacted a liar after seeing the post "You can crack the online game anti-addiction health system", and was cheated by more than 50,000 yuan. Coincidentally, according to a fraud case issued by the People’s Court of Huli District, Xiamen, from November 2017 to December 2018, Zhang posted an advertisement on the Internet, claiming that he could remove the anti-addiction system and defrauded 127 minors of their money. The verifiable amount totaled 36,933 yuan, and the victim was defrauded of 9030 yuan at the highest.

  Faces on the internet have replaced small advertisements.

  In the investigation, the reporter noticed a frequent face substitute advertisement. After adding the contact information in the advertisement, the "seller" offered a price of "48.88 yuan once" for the reporter, claiming that there is no need to change the account identity information and there are "special things to pass", and his personal homepage also shows many "feedback charts" of successful transactions. However, when the reporter asked how to crack it and how to ensure the security of the transaction, the account did not give a reply.

  Bo Meng, a lawyer of Beijing Jingshi Law Firm, said that the current network information is complicated, and there is a risk of fraud in such small advertisements. If the face information provided by some related actors is false, it may lead to minors being deceived and suffering property losses. "According to the relevant provisions of the Criminal Law, using the Internet to publish false information for the purpose of illegal possession to defraud a large amount of public and private property is suspected of constituting a crime of fraud." If the relevant actors illegally obtain adult information to modify the account information of minors and undermine the real-name authentication procedure of the game, minors will not be fully protected by the anti-addiction regulations, which is not conducive to their physical and mental health. "If the circumstances are serious, it is suspected to constitute a crime of infringing citizens’ personal information."

  Experts remind that protecting the legitimate rights and interests of minors in cyberspace requires the joint efforts of relevant departments, society, schools and families. Schools and families should strengthen the education of minors and improve their discriminating ability. E-commerce platforms and social platforms should strictly implement the main responsibility of information content management and strengthen the management of information released by their users. (Participating in writing: Liu Yuan, Chen Hao)

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World Cup Joyful Guide

2022 FIFA World Cup Qatar 2022 has already begun. In 2010, Qatar won the right to host the 2022 World Cup and became the first Middle Eastern country to host this football feast.

This is the first time that the World Cup has been held in the Gulf region, and it is also the first time that it has been played in the northern hemisphere in winter.

So what is football? What are the basic rules of football? Let’s learn about football today.

Football is a sport in which the feet are the mainstay, the ball is controlled and dominated, and two teams attack and defend each other on the same rectangular court according to certain rules.

Football is called because of its strong antagonism, changeable tactics and large number of participants.The first movement in the world ".

The predecessor of modern football originated fromChinaThe ancient ball game "Cuju" in Zizhou, Shandong Province (now Zibo City) was spread to Europe by Arabs and gradually evolved into modern football.

Modern football originated in England. In 1848, the Cambridge Rules, the first written rule in the history of football, was born. On October 26th, 1863, England established the first football association in the world, and unified the competition rules of football.

In 1872, the first official match between football associations was held between England and Scotland. In 1900, in the Second Summer Olympic Games, football was included as an official event.

The highest organization of football is the International Football Federation, which was founded in 1904 and headquartered in Zurich, Switzerland. The highest organization in China is the Chinese Football Association, which was established in Beijing on January 3rd, 1955.

The competition is divided into two teams, each team11 people(Generally speaking, each team is allowed to replace three substitute players during the game), and one of them must be a goalkeeper. The whole game is 90 minutes, which is divided into upper and lower halves, with each half lasting 45 minutes.

The rest time between the first half and the second halfNo more than 15 minutes.. There is a referee and two sideline referees in the game. In each half, the referee can make up time according to the injuries and time-consuming substitution on the field.

If the game must be decided, if the two teams draw within 90 minutes, overtime will be played for 15 minutes in the first half and 15 minutes in the second half. If the game is still tied, it will be passed.have a penalty kickThe winner is decided.

If the football completely crosses the sideline, it willPenalty for throwing a foul ball. After the player touches the ball out of the bottom line of his own goal, he will be awarded a corner kick.

When passing the ball forward, there must be two opposing players between the attacking player who receives the ball and the goal, otherwise it will be judged offside.

A player who fouls in his own restricted area will be awarded a penalty. If the penalty is saved by the goalkeeper or kicked on the post, the game will continue. However, in penalty shoot-out, if the football hits the doorpost and bounces back, it can’t be shot again.

A foul outside the penalty area will give the opponent a free kick. If the free kick is near the penalty area, the opposing defender can build a human wall.

Direct free kicks can be shot directly, while indirect free kicks must have a pass before shooting. When serious fouls and violations occur, the referee will show a yellow card to warn him. If the fouler gets a second yellow card warning or a malicious foul, the referee will show a red card and send him off.

The game time should be divided into two equal halves, 45 minutes for each half and 90 minutes for each game.

See here, do you know anything about football? You don’t have to worry about others getting in the way when watching the ball.

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Stop messing with the children. These are all raised pits.

  During the half year of staying at home, have you tried your best for your child’s growth? Bone soup, growth hormone, nutritional supplement, stretching exercise … … Anyone who hears a folk prescription that can be shot up will give it to his own baby to try. However, are these so-called height-increasing tips really helpful for growing taller? Today, let’s take a look at the rumors of the height that are all the rage, and see if you have encountered the following "pits".

  Rumor, drinking more bone soup can make you taller.

  Bone is indeed rich in calcium, but it has little to do with calcium supplementation.

  First of all, calcium in bones is difficult for human body to absorb; Secondly, no matter how long the bones are stewed, the calcium is difficult to dissolve into the soup. We see that the thick white soup is actually mostly fat. Therefore, drinking bone soup for a long time can not only supplement calcium, but also lead to the risk of obesity.

  Compare the calcium content of bone soup and milk — — Bone soup: 2 mg/100 ml; Milk: 104mg/100ml.

  The calcium content of milk is far greater than that of bone soup, so it is not as practical as drinking milk to supplement calcium for children and drink bone soup.

  Rumours: Milk can grow taller when drunk in water.

  The latest Dietary Guidelines for China Residents (2016) should drink 1,500-1,700 ml of water every day.

  Protein and fat in milk are about 3%, sugar content is about 5% and calcium content is about 1%. If you drink milk according to this amount, the supply of calcium will be excessive, and the fat and energy will be much higher. Even if you drink half the milk you drink every day — — 800 ml, intake of fat and energy.

  In addition, drinking milk as water will lead to excessive intake of protein in the body. Too much protein supply, the human body can’t "take it all", but the absorption rate will drop.

  The daily consumption of milk should not exceed 500ml. Moreover, drinks such as fruit juice, carbonated drinks, functional drinks, AD calcium milk and other milk drinks should not be drunk, let alone used as daily water.

  Rumours that Tianqi soup can grow taller.

  In recent years, "Tianqi" has been sought after by many health people, and the fact that Tianqi can help children grow taller has become a concern of parents. At present, there is no scientific evidence to prove that the folk remedies of "Tianqi stewed chicken, Tianqi stewed ribs and Haima stewed Tianqi" can be safely and effectively increased. Moreover, these traditional Chinese medicines and tonics may have the risk of accelerating the closure of the epiphyseal line, which will lead to lifelong high damage and even endocrine diseases such as precocious puberty!

  At the same time, herbal tea with Chinese herbal medicines is not suitable for children to drink more and often. Some nutrients fortified in packaged foods, such as milk and yogurt fortified with vitamin ad and calcium, and beverages fortified with vitamin C, iron and zinc, such as electrolyte drinks such as red bull, candy, bread, eggs, etc., should also look at the content when choosing, and calculate the need, otherwise it will go too far.

  In addition, there are adult-formulated health care products such as pollen and royal jelly, which are also very risky for children to eat.

  There was a five-year-old girl who ate pollen and royal jelly for several months in a row. Instead of growing taller, her breasts began to increase and her bone age reached nine years old. Children with precocious puberty will not be "superior", but will lead to early healing of epiphyses, and eventually lose the space for growing up and become "dwarfs".

  Blame rumors and eat growth factors to grow taller.

  Malnutrition does affect height, but the nutrients that are very easy to get in natural foods really don’t need to be supplemented with supplements. When you get some nutrition through natural food, you can also get many other nutrients that can promote growth. In recent years, various growth factors with lysine as the main component have become new nutritional supplements. It is said that eating it can promote healthy growth, calcium absorption, appetite and so on.

  Lysine is an essential amino acid for human body. Like other amino acids, it can be obtained through daily diet. The statement that manufacturers sell lysine supplements is nothing more than that the lysine content in grains is very low, which can not meet the needs of human body.

  We Asians do lack lysine in our traditional staple food rice, but there are many other foods rich in lysine to choose from, such as lean beef, pork, chicken, fish, shrimp, nuts, eggs, beans and legumes.

  Instead of blindly buying expensive nutritional supplements, it is better to think of ways to give children these foods mentioned above.

  Dispelling rumors and eating nutritional supplements are beneficial to development.

  It is unnecessary for most parents to give their children supplements, such as vitamin C, calcium, zinc, etc., which are very easy to get from food. If the child’s long-term uneven diet has caused a serious lack of certain nutrients and caused diseases such as anemia and vitamin D deficiency rickets, it must be supplemented according to the doctor’s advice. Other conditions, including mild nutritional deficiency, can be supplemented by dietary adjustment, and should also be supplemented by dietary adjustment.

  Slight nutritional deficiency can be slowly improved by dietary adjustment. For children themselves, life has not passed for a few years, and it is easy to improve through diet adjustment without the conditions of "long-term" lack.

  Short-term and slight nutritional deficiency will not cause any problems. On the contrary, it may be because of parents’ efforts to develop good eating habits for their children and form a balanced diet structure, so that children can benefit for life.

  Dietary supplement is the safest and most effective method.

  Myth: Stretching and draping can grow taller.

  For patients with hunchback and scoliosis, spinal traction can also help restore a certain height.

  See it clearly? Recover!

  To put it simply, after stretching exercise for a period of time, the interosseous tissue returns to a better thickness, and the measured height value will increase a little. However, such stretching is not the height of the child’s own long bone growth. If it is not stretched properly, it will easily cause muscle damage to the child.

  I would like to remind everyone here that reasonable exercise is conducive to balancing the growth of bones and the metabolism of calcium and phosphorus in the whole body, and promoting the physical development of children. Pay attention to the exercise that can make the bone bear pressure, which is the best stimulus to promote bone growth.

  I recommend the following sports:

  ● Including skipping rope and running, which is beneficial to the movement of limbs;

  ● Sit-ups, gymnastics and other sports that contribute to bone growth;

  ● Volleyball, badminton, swimming and other comprehensive sports all contribute to the growth and extension of the whole body bones.

  However, it is particularly important to emphasize that we must stretch well to avoid the damage of joint ligaments. If children want to really grow up healthily, it is a better choice to exercise continuously for at least 4 to 5 days and ask for 30 to 45 minutes at a time. In addition, let children choose sports according to their age and interests, and carry out physical exercise under the premise of safety, which must be gradual. Text/Pan Hui (Peking Union Medical College Hospital)

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Xinmin Global | Too proud to learn a foreign language, the French are in trouble in finding a job.

Nowadays, in France, speaking fluent English has become an essential condition for job seekers to get a management position. If you can speak a second foreign language, especially German or Spanish, it will be a plus.
But the reality is a bit "cruel". Statistics from job-hunting websites show that only one in six French people can speak two foreign languages fluently, and 40% employees admit that they can’t use foreign languages in their professional environment. This has caused the French to lose many employment opportunities, and 35% of the respondents admitted that they gave up at least one job search opportunity because of their low foreign language level.
The French, who have always boasted that "their own language is the most elegant", are now forced into a dilemma in the job market because of this pride.
Caption: Not knowing a foreign language prevents job seekers from finding a job in the job center. Figure GJ
People’s French complex stems from historical superiority.
How proud are the French? More than ten years ago, if someone asked for directions in English on the streets of France, the French probably wouldn’t talk to you. They would rather you spoke French.
In April 2011, a small-scale strike took place in a small town with a population of about 4,000 in France, and 185 ceramic workers took to the streets to protest against the new director sent by the company’s British headquarters. What is special about this strike is that the ceramic workers are not protesting about salary, working hours or welfare, but the management refuses to communicate with employees in French in the workplace.
The ceramic worker said that the new supervisor could not speak a word of French except "Bonjour", which forced the employees to have all the English documents translated into French, and then translated the feedback from the employees into English, resulting in very inefficient communication between superiors and subordinates. As a last resort, these ceramic workers "rose up".
In France, multinational companies use French as the official language of the company, not only to take care of the "patriotism" of local employees, but also to meet real legal requirements. According to the French Labor Law, employers can only communicate with employees in French, and enterprises will be severely punished if any documents related to labor and employment relations are used in languages other than French. "French people don’t speak foreign languages, and a large part of the reason may come from the sense of superiority in history." Kavian Royal said. Royal, who has a nice Chinese name "Jiayin", is now the editor-in-chief of a magazine. He has worked in China for 6 years and in Singapore for 1 year, as an event planner and organized large-scale music festivals.
For example, Royal said that the French have a "tacit understanding", that is, the French do not speak English to each other. "Historically, English speakers were all’ hillbillies’." Royal said that English was originally only the dialect of a village in Britain, and all the upper classes in Britain spoke French in history. "The French always believe that French is the noblest language."
Royale said: historically, French, the "language of Moliere", had a glorious history. From the 13th century to the beginning of the last century, it even became an international language, which made countless French people proud. After World War I, English gradually replaced French as the first communication language in the world, which made most French people have the feelings of defending their national language status. This feeling can be understood from the French point of view, but it shows that they have more or less resistance to English from the heart.
"Of course, this’ tradition’ has changed." Royal said that young people in France like English now, but it has to be admitted that historical factors have not only influenced the French foreign language education system, but also penetrated into the daily culture of France, and become an obstacle for French people to learn foreign languages.
Caption: French children also began to learn from primary school English map GJ.
Generally neglected to learn a foreign language, the English usage rate is low.
For a long time, English was not taken seriously in the French school teaching system. In the past, many French public schools didn’t teach English until middle school. It was not until 2014 that the French government stipulated that all schools must offer English courses from primary school. According to statistics, only 14% of 15-year-old French teenagers have good English ability, while in Sweden, one of the best European countries in English, the proportion is as high as 82%. Research shows that it is easier to learn a foreign language before the age of 12, and French children are obviously behind the starting line.
In 2015, an English test question in the "College Entrance Examination" in France aroused the continuous concern of French public opinion. This test is excerpted from the English novelist ian mcewan’s Atonement, because the questioner used the phrase "cope with", which was considered by many examinees to be "uncommon", which made the test "too difficult", so he petitioned the French Ministry of Education to cancel the scoring of this test. After the petition was issued, it was signed by tens of thousands of candidates.
The way of foreign language teaching is also an important reason. Most French school teachers explain English grammar, pronunciation, vocabulary, culture, history and other knowledge in French, and there is almost no pure English teaching. Teachers rely on French to speak a foreign language, while students rely on French to learn a foreign language, which makes it difficult for French students to really integrate into the foreign language context.
In addition, the usage rate of English in French society is not as good as that in other non-English speaking countries. The most obvious example is that almost all imported movies and TV plays on French TV are dubbed in French, and even English in news reports or other programs will be covered by French dubbing.
Young people are happy to speak English and welcome more development opportunities.
Nowadays, more and more French people realize the necessity of speaking English and learning a foreign language. Mr. Yuan, a Chinese who works in La Dé fense Center, the largest central business district in Paris, said that it is standard for corporate management here to speak English, and many people can speak a third foreign language. Mr. Yuan believes that in France, the higher the general education, the higher the foreign language level.
In recent years, French people’s enthusiasm for learning foreign languages has increased, especially young people’s willingness to speak English. In the International Thermonuclear Experimental Reactor Program (ITER) in the south of France, technicians from many countries are gathered, and electrical engineer Zhang Yi is one of them. She said that English is the working language of this international organization. Since ITER is headquartered in France, there are relatively many French employees, and their English is good. Some people who didn’t speak fluently at first have consciously caught up with their studies.
More and more French people speak English, which also brings more opportunities for this proud country. Alexis Rognon, who used to work in China, said that in recent years, more and more French universities, business schools or engineering colleges teach directly in English, which not only meets the needs of international market and international communication, but also attracts more outstanding talents. In the past, many foreign students were reluctant to go to France to study because of language barriers. Nowadays, teaching in English has opened up more students for famous French schools. The contact and communication between students from different countries has also promoted more and more people to speak English. Now young people will take the initiative to communicate with each other in English when they see foreigners. Even if the other party explains that they know French, they will still speak English. "The younger generation is completely different from the older generation." Rogoff sighed.
In the past, Japanese companies that invested and built factories in Europe would not choose France. "The Japanese have no qualms about saying that they can’t speak French, while the French refuse to speak English. A language barrier will bring a lot of trouble to management." Rognon, who once worked in a number of multinational companies, said that at that time, the French could only watch Japanese companies settle in neighboring countries. Now the French have to admit that it is impossible not to learn a foreign language. Rognon said that his parents were proud that they could not speak English, but now young people are beginning to speak English as a fashion.
Of course, in addition to English and German, which is a "plus item" for job hunting in Europe, there are many more French people learning Chinese. Although there are not many jobs that need Chinese, many French primary and secondary schools now offer Chinese courses, and most French people know their zodiac signs. Faced with China, the second largest economy in the world, a vast market and employment opportunities, the French people are really enthusiastic about learning Chinese. Kong Fan Yu Nong
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Will pork, vegetables and fruits collectively increase in price during the Spring Festival? Ministry of Agriculture and Rural Affairs responded

  The Spring Festival is coming soon, and now is the day for every household to buy new year’s goods. How about the prices of pork, vegetables and fruits? Will it go up collectively? Come and see the official response.

  The picture shows the press conference of the Ministry of Agriculture and Rural Affairs on the operation of key agricultural products market in 2019.

  Pork: It won’t go up further.

  "Pork jiaozi, dry fried meatballs, braised elbows, sweet and sour pork ribs … …” The Spring Festival is about eating and putting on weight. Pork is the highlight of the Spring Festival dinner table. Only by ensuring the supply and stabilizing the price can the people eat happily.

  However, recently, some citizens have reported that pork prices have risen slightly. In this regard, Wang Junxun, the second-level inspector of the Animal Husbandry and Veterinary Bureau of the Ministry of Agriculture and Rural Affairs, said that from the monitoring situation in December, the contradiction between supply and demand of pork eased.

  According to Keke, Director of the Department of Market and Information Technology of the Ministry of Agriculture and Rural Affairs, since October, with the intensive introduction and landing of a series of national and local policies and measures to ensure the stable production and supply of live pigs, the confidence of farmers in raising pigs has increased, the production of live pigs in the country has stopped falling and rebounded, the market is expected to stabilize, and the pork price has remained generally stable after falling back. In December, the average wholesale price of pork was around 43 yuan per kilogram.

  Wang Junxun further stated that in addition, there are still a certain number of large pigs in stock, which will be gradually released before the Spring Festival. The stocks of some slaughtering, processing and circulation enterprises are being shipped one after another, and government reserves and imported pork are also being put in one after another. In addition, the peak period of making bacon in the south and killing pigs in the north is about to pass.

  "These positive factors do not support the further increase in pork prices before the Spring Festival." Wang Junxun said.

  Data Map: On December 27th, citizens bought pork in a supermarket in Tianxin District, Changsha. Photo by Lu Yi

  At the same time, the production of beef and mutton, poultry meat, eggs and milk increased in an all-round way in 2019. According to the preliminary calculation of monitoring data, the output of poultry meat increased by more than 15%, the output of beef and mutton increased by about 3%, and the output of eggs increased by about 5.7%. "These products are abundant in the market, which can fill the gap in pork supply to a certain extent and satisfy and enrich the people ‘ Shopping basket ’ 。” Wang Junxun pointed out.

  On January 17th, the Chinese Business Reserve Commodity Management Center will release 30,000 tons of central reserve frozen pork for auction, which is the third time in 2020. Since September 2019, the Chinese Business Reserve Commodity Management Center has put in a total of 250,000 tons of central reserve frozen pork. Recently, meat reserves in many places have also been put in one after another to ensure the supply of pork during the Spring Festival.

  Vegetables: It is expected to remain basically stable.

  The Spring Festival is coming soon. At this time, anyone who doesn’t hoard vegetables is embarrassed to say that he is going to celebrate the Spring Festival.

  However, since the winter of 2019, China’s vegetable prices have entered a seasonal upward channel. The increase in December 2019 has increased. The national average wholesale price of 28 kinds of vegetables monitored by the Ministry of Agriculture and Rural Affairs was 4.56 yuan per kilogram, up 16.3% from the previous month and 22.3% higher than the same period last year.

  According to the monitoring of the Ministry of Commerce, from January 6 to 12, the average wholesale price of 30 kinds of vegetables was 4.97 yuan per kilogram, up 0.6% from the previous week, among which the prices of cucumber, green onion and pepper increased by 4.9%, 4.7% and 3.2% respectively.

  Data Map: The citizens choose fresh vegetables. Photo by Fion Sun

  Regarding the increase of vegetable prices in winter, Keke said that according to the previous years, most of the vegetables in the open field in winter were on the market, while "greenhouse vegetables" and "southern vegetables" became the main products in the market, and the cost of production and circulation increased accordingly, and the price of vegetables generally increased significantly. Generally speaking, the current fluctuation of vegetable prices basically conforms to the law of previous years.

  "The recent price increase is a little larger than the previous month, mainly because there were two rounds of rain and snow cooling weather in the main vegetable producing areas in winter and spring, and the cross-regional circulation of vegetables was affected by stages. In addition, the early Spring Festival in 2020 and the early stocking of the market led to a rapid rise in short-term prices." Keke said.

  As for many people who feel that the price of vegetables is higher than that of the same period in 2018, Keke explained that the main reason is that in the first half of 2019, the prices of some varieties, such as cauliflower, beans, cucumber and zucchini, were depressed, and the willingness of vegetable farmers to plant decreased, which led to a large increase in market prices and raised the overall vegetable price.

  The pace of the Spring Festival is getting closer and closer. Will the price of vegetables keep rising?

  "From the later trend, due to the normal warm temperature in winter in 2019, it is more favorable for the production of protected vegetables in the north and overwintering vegetables in the south, and the production and supply of vegetables are generally guaranteed. If there is no continuous large-scale disastrous weather before the Spring Festival, the price of vegetables is expected to remain basically stable, and the price may stabilize and decline after the holiday. " Keke said.

  Fruit: It is expected to increase slightly before the Spring Festival.

  Apple symbolizes peace and security, orange symbolizes all one’s wishes come true, and grapefruit represents Tuan Tuan Yuan Yuan … … Fruit is an indispensable ornament on the table during the Spring Festival, which is not only used to greet relatives and friends, but also to bring a good omen for the coming year. How about the price of fruit in the near future?

  According to Keke, in the second half of 2019, with a large number of fruits coming into the market in summer and autumn, the output of apples and pears increased significantly, and the fruit price fell seasonally. Since October, it has been lower than the same period of last year, and the price was basically stable in November and December, with a year-on-year decline of more than 10%.

  However, according to the monitoring of the Ministry of Commerce, from January 6 to 12, the average wholesale price of six kinds of fruits was 6.71 yuan per kilogram, up 0.9% from the previous week.

  Fruit farmers in Coarse Shijiang Town, Jiangyong County send pomelo to all parts of the country. Photo by Chen Jianlin

  "From the later trend, the supply of fruit market is mainly in stock, the cost has increased, and consumption is in the peak season. It is expected that the price of fruit will rise slightly before the Spring Festival." Keke said.

  "However, with the sufficient supply and rich varieties in the fruit market, especially the storage rate of apples has reached a historical high, and the storage rate of cold storage in most areas has reached 80-90%, and it is unlikely that the price of fruits will fluctuate greatly." Keke stressed that with the weakening of consumption after the holiday, prices will drop slightly.

  Pork, fruits, vegetables,

  Did your family buy it,

  Is it expensive or cheap?

  Reporter: Xie Yiguan

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Interview | Bo Huang producer "You are my spring", this time is different!


Special feature of 1905 film network "Everyone who guards the spring is worth remembering." This is the deep meaning in the movie title.


This anti-epidemic theme film, which will be released on July 1st, is directed by Zhou Nan, Zhang Chi, Dong Yue and Ren Zhi, and depicts an anti-epidemic group of ordinary China people from the perspective of a nobody.



The cast is also very strong: led by,,,,, Chao Huang, yangsi,,, Zhang Hangcheng, etc., they jointly interpret the joys, sorrows and mutual help of ordinary people in extraordinary times.


Recently, Bo Huang, the producer of You Are My Spring, accepted an exclusive interview with China’s film report, talked about the behind-the-scenes film creation, and shared how to make every day a "spring" under the normalization of epidemic prevention and control.


"recording the times with movies"


"Writing era is one of the functions of movies, and recording ordinary people in the great era is what we filmmakers should do." Talking about the original intention of "You are my spring", producer Bo Huang said, "We have witnessed so many touching things, and I hope this movie can inspire people with real emotions."

The film consists of five vivid and touching stories: Zhou Dongyu and YIN FANG play a pair of "long-distance lovers" who are cut off by the epidemic but go to each other; Song Xiaobao and Pan Binlong were ordinary migrant workers, but they stepped forward in times of crisis and turned into fearless and retrograde enthusiasts.



Wang Jingchun and Angel interpreted the warm help between neighbors from unfamiliar to familiar; Chao Huang and yangsi, the medical "husband and wife", did their duty faithfully, and remained firm in their belief after where will you go’s experience.



Huang Xiaoming and Song Jiaze are a couple separated from each other. The wife went to the front line to "fight the virus", and the husband took on the responsibility of nursing father at home, and staged a series of parent-child daily activities with tears in laughter with his son.



When talking about how these stories were chosen, Bo Huang said that each story has its own emphasis, which not only shows affection, love, friendship and neighborhood feelings, but also takes into account different styles such as comedy, touching and warmth.


Perhaps these characters have no specific prototype, but many details come from the common experience of China people during that period, which easily resonates with the audience.


"Those hugs with a distance, the tears through the glass, and the grief of being helpless when the comrades-in-arms leave, these pictures are familiar to everyone, and they are all real things," Bo Huang said.



As a realistic film, this "realism" is also the pursuit of the creative team. As director Dong Yue said: "The director is not an authority, and authority is the most real thing."


To this end, he demands the polishing of every detail, requiring actors to participate in the performance together with real medical workers. Every step and every technique must be carefully examined by professionals.



Rao Xiaozhi also insisted on real-life shooting, constantly discussing plans with the art group and building an ordinary family of three; Yu-sheng Tian also visited several old communities, which restored the real environment of community workers one by one: it was full of stacked epidemic prevention supplies and cardboard boxes labeled "One party is in trouble and all parties support".


Actor Wang Jingchun can’t help but sigh: "When I entered the shooting scene, I was really touched and shocked."



In order to create a sense of character, Huang Xiaoming offered to "increase sunburn, and have traces of being beaten by years". He also appeared for the first time with real white hair and performed a grounded tour guide image in Sichuan dialect.


In Bo Huang’s view, starting from real life, moving with real emotions is the charm of the film: these stories and materials from reality are the source of our creative strength.



"Watch Spring with the Industry"


After that, You Are My Spring is the second work produced by Bo Huang. When it comes to identity transformation, Bo Huang admits that it is very different from being an actor, and it needs more objective thinking and overall planning ability.


"In the script stage, we should sort out the script with everyone, coordinate the length and rhythm of each part in the shooting, and combine good editing and soundtrack in the later stage, which requires me to be more objective."



From preparation to filming, You Are My Spring took two years to create, which is also a unique experience for Bo Huang and all the masters.


"It’s not easy to finish this film. It’s really rare that we can assemble so many excellent creators, from directors and actors to behind-the-scenes photography and art, etc."


As a member of the film and television industry, Bo Huang also personally felt the impact of the epidemic on the industry, but just like the theme of the film transmission, in the face of difficulties, it is even more necessary to help each other in the same boat and adjust the face with a positive attitude. "I hope everyone can join hands and get out of this haze as soon as possible."



Bo Huang also revealed that this special period allowed him to gain rare leisure time, to finish what he wanted to do before, and to cultivate a new hobby of "clay sculpture".


"From another angle, there will be different gains. For example, I made clay sculptures in the crew’s bathroom and found a lot of happiness. This is a reward from God, which gives me another way to express myself. "



On June 10th, the single-day box office of China film market broke 100 million again after 103 days. On June 18th, the total box office of the summer file broke through the 1 billion mark; All kinds of signs have shown that the spring of movies is coming again, and Bo Huang, as a filmmaker, can’t hide his excitement.


"Just like the film title, we hope to see the flowers bloom in spring, see everyone’s carefree smiling faces, and we also hope to meet the spring of life and the spring of the film industry," Bo Huang said. "When the industry continues to recover, we are also willing to be a vanguard. First of all, we will cheer up the market, bring confidence to everyone and tell everyone that there is no difficulty, and there is no spring that will not come!"


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"Love me, don’t think too much" hit Chen Jianbin Li Yitong really broke the routine

1905 movie network news The urban romantic comedy "Don’t think too much if you love me" directed by Huisheng Cao and Han Jie is currently being broadcasted. Chen Jianbin, Li Yitong, and Pan Yueming’s hand-in-hand interpretation of diversified modern emotional relationships and joyful plots have attracted the attention and heated discussion of the audience, and received constant praise.


The popularity of "Happy Brain" attracted a lot of attention. Comments on Chen Jianbin Li Yitong’s feeling of making a fake come true.


In last week’s story, after an accidental meeting between Li Honghai, a successful entrepreneur played by Chen Jianbin, and Xia Keke, a sunshine designer played by Li Yitong, Li Honghai pretended to be a small steamed bun shop owner. Xia Keke, want to go to Li Honghai’s steamed stuffed bun shop for dinner. Li Honghai turned to his friend Pan Yueming Moheng Street for help. He really became the owner of the bun shop and switched back and forth with the president. The funny plot and relaxed style of the series attracted netizens to shout "the more you look at it, the more you look at it." In addition, Xia Keke tore love rat by hand, exposing the true face of Liu Dongyang, a married man, which also made the audience shout and enjoy themselves.


In this week’s story, Li Honghai and Xia Keke went on a trip to Thailand. When they first arrived in Thailand, they fell into the dilemma of having their bags stolen and suddenly becoming penniless. Fortunately, God never shuts one door but he opens another. I didn’t expect Li Honghai to get a free order in a foreign restaurant by virtue of his unique steamed stuffed bun craft. In addition, the two men worked together to outwit thieves, a day trip to the cell, singing in the street and a series of unexpected experiences, and their feelings gradually warmed up. However, when the son-in-law meets the old father-in-law, the daughter-in-law meets the mother-in-law, and the tricks between Weng Xu’s mother-in-law and daughter-in-law will lead to more interesting plots. In the upcoming plot preview, Li Honghai, who has undergone many tests, successfully proposed marriage and got the certificate hand in hand with Xia Keke. What will happen when Li Honghai and Xia Keke confess their true identities?


Pan Yueming became a happy upgrade of love "people in the game" and "iron handyman" CP


On the other hand, Mo Heng, played by Pan Yueming, and Yang Liya, played by Zhang Shu, also opened different emotional modes, which left a deep impression on the audience. Mo Heng, who treats feelings extremely rationally and values the "love agreement", has many contradictions in the love management with Yang Liya, who is straightforward in everything. Mo Heng was ill and went to the hospital for infusion, but he still didn’t forget to call Yang Liya on time. Yang Liya’s wish to impose a fine on Mo Heng failed, so she deliberately made things difficult for Mo Heng and proposed to go to the playground on a date. Mo Heng had no choice but to promise, even in order not to be late, he pulled out the needle and left before the fluid was lost. Mo Heng, who was weak, insisted on rushing to the playground, and Yang Liya played all kinds of thrilling amusement projects, which made Mo Heng physically exhausted. Mo Heng’s serious attitude made Yang Liya feel warm. Yang Liya was ashamed of her behavior of using Mo Heng as a gun to get rid of her predecessor.


In addition, it has to be mentioned that Li Honghai and Mo Heng, who were emotionally frustrated, also joined hands to become he is my brother, combining "Tie Hanhan CP", and their joy was upgraded again. The two men, who are handy in their careers, obviously show low emotional intelligence in emotion and break through the emotional routine hand in hand. With the advancement of this week’s plot, the feelings of the starring actors have gradually entered a climax. What kind of love joys and entanglements do the starring actors have to experience? Stay tuned for more exciting content.

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Guangxi Huanjiang: summer village is picturesque.

(Environment) (1) Guangxi Huanjiang: summer village Beauty

  This is the scenery of summer village in Chonglou Village, Dacai Township, Huanjiang Maonan Autonomous County, Guangxi (photo taken on May 25, drone photo). In early summer, full of green, the village of Chonglou in Dacai Township, Huanjiang Maonan Autonomous County, Guangxi, is picturesque. Xinhua News Agency reporter Cao Yuming photo

(Environment) (2) Guangxi Huanjiang: summer village Beauty

  This is the scenery of summer village in Chonglou Village, Dacai Township, Huanjiang Maonan Autonomous County, Guangxi (photo taken on May 25, drone photo). In early summer, full of green, the village of Chonglou in Dacai Township, Huanjiang Maonan Autonomous County, Guangxi, is picturesque. Xinhua News Agency reporter Cao Yuming photo

(Environment) (3) Guangxi Huanjiang: summer village Beauty

  This is the scenery of summer village in Chonglou Village, Dacai Township, Huanjiang Maonan Autonomous County, Guangxi (photo taken on May 25, drone photo). In early summer, full of green, the village of Chonglou in Dacai Township, Huanjiang Maonan Autonomous County, Guangxi, is picturesque. Xinhua News Agency reporter Cao Yuming photo

(Environment) (4) Guangxi Huanjiang: summer village Beauty

  This is the scenery of summer village in Chonglou Village, Dacai Township, Huanjiang Maonan Autonomous County, Guangxi (photo taken on May 25, drone photo). In early summer, full of green, the village of Chonglou in Dacai Township, Huanjiang Maonan Autonomous County, Guangxi, is picturesque. Xinhua News Agency reporter Zhou Hua photo

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A new generation of domestic beauty brands stir-fry the concept of "nourishing skin with oil"

Reporter | Viann

Edit | Louchanqin

one

Recently, many beauty bloggers have devoted themselves to introducing a skin care concept called "nourishing skin with oil".

The products used in oil skin care are essential oil, which is an essential product based on oil. The steps of beauty bloggers to nourish their skin with oil are similar-first, simply clean their faces, then wet their faces with water, and then rub the essential oil on their hands, press them on their faces and apply oil.10-30Minutes, during which you can also make a self-made water film to apply to your face. Finally, wet the washcloth with warm water to absorb the excess oil, and follow up the skin care steps.

On the lifestyle platform Xiaohongshu, the number of notes related to "skin care with oil" has exceeded.83Ten thousand, the number of notes related to "essential oil" exceeds.eightWan.

Many beauty bloggers say that nourishing the skin with oil can effectively relieve skin sensitivity and keep the skin stable.

Yin Rui, a dermatologist at the First Affiliated Hospital of Army Military Medical University, said that the essence of nourishing skin with oil is actually moisturizing.

According to Yin Rui, the sebaceous glands on the surface of normal skin secrete oil, which is exported through pores to form a thin sebum layer, which can prevent the skin from losing water and isolate foreign harmful substances. Nourishing the skin with oil is to apply a layer of oil on the skin surface to form an extra sebum film on the skin surface, so that the water in the stratum corneum is not so easy to lose.

It is worth noting that not everyone is suitable for nourishing skin with oil.

Yin Rui said that essential oil can be properly used for dry skin, while neutral skin mainly needs to keep the balance of the skin itself. For people with oily skin, nourishing the skin with oil may make the skin worse and worse, posing a risk of acne.

In fact, nourishing skin with oil is not a brand-new concept of skin care, and essential oil products are not a new species in the beauty industry.

Many international brands have launched essential oil products, some of which are star products of the brand, such as Elizabeth Arden’s golden glue, the revitalizing essential oil of Hailan mystery, and the multi-effect essential oil of Oushu.HABAThe horn shark washes oil and so on.

Elizabeth Arden Jinjiao Image Source: official website, Elizabeth Arden
HABA horn shark oil source: HABA official Weibo

The sudden popularity of the concept of "nourishing skin with oil" is actually related to the choice of essential oil as the main product by many domestic beauty brands.

2019Since 2000, more and more cutting-edge domestic beauty brands have begun to make explosive products through relatively accurate product and crowd positioning and intensive social media marketing. includeLANorchid, one by onePMPMSkin care brands such as Lin Qingxuan choose to make explosive products in the category of essential oil, and spare no effort to make small red books, Tik Tok,BStation, Taobao live broadcast and other platforms to promote essential oil products.

LANorchidAnd book by bookIt is a typical brand representative.

LANorchidFounded in2018year10Month, willNourishing skin with oil"As a breakthrough point, its products take essential oil and cleansing oil as the main categories; Book by book was founded in2015In, cleansing oil and Essential Oil products were also the main products.

Source capital previously stated that,LANAt the beginning of the brand establishment, Lan Yu laid the topic of "nourishing skin with oil" on the little red book, and an essential oil in the first batch of products was listedfourGet more than in a month’s time.2000Ten thousand yuan in sales, and at that time entered the top ten list of Tmall essence categories. according toLANData published by Lan, which is in2020It was realized in 2008.2Revenue of 100 million yuan.

Image source: LAN Lan official Weibo

Book by book is from2018Start at the end of the yearThrough Taobao live broadcast to promote and sell products, its cleansing oil products first became popular in the live broadcast room in Li Jiaqi, and then increased the launch of Xiaohongshu and Tik Tok KOL one by one, mainly by planting grass for users through face evaluation and skill education. In 2020, the sales volume of cleansing oil, a plant substrate, exceeded 2,000.Wan.

Image source: One by one official Weibo

existLANOrchid, book by book, etc.With the help of the brand, the product evaluation and popular science content about essential oil have blossomed everywhere on social platforms, and the concept of "nourishing skin with oil" has also become popular.

However, the reason why consumers are willing to accept the concept of skin care with oil and are willing to buy essential oil products lies in the change of consumer behavior.

When skin care brands promote essential oil products, they will pay special attention to telling consumers a "efficacy story", and prove the efficacy of the products with ingredients and formulas.

Market research consulting firm Mintel released "2021China Skin Care Trends points out that ingredients, concentration and technology are now the focus of consumers’ attention, and products that focus on ingredients and texture and claim sustainability are worthy of brand research and development. Consumers no longer blindly believe in big names, but are willing to try brands that claim to be doing well.

However, although some cutting-edge domestic beauty brands have made essential oil enter the purchase list of more and more consumers, this does not mean that essential oil products will stay on consumers’ dressing tables for a long time. In the case of high market competition, last year’s best-selling products may not necessarily remain best-selling this year.

According to the huge engine and the Kaidu Consumer Index jointly released recently,2021Huge engine beauty industry white paper ",2019The sales of best-selling products in 2000 accounted for%25%, to2020In, the proportion of the same batch of products was reduced to22%. In almost all categories,2019The share of best-selling products in the corresponding categories decreased in the second year, especially in essence, mask and make-up category.

Therefore, after the popularity of essential oil products, related skin care brands still need to continue to carry out R&D and upgrading in order to maintain their own market popularity.

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