It is learned that at 1 am Beijing time on June 11, Apple (AAPL.US) ‘s annual high-profile "World Developers Conference" (WWDC) opened in California, USA.
In the hour-and-a-half keynote speech, Apple lived up to expectations by unveiling its "big move" in AI strategy, Apple Intelligence, and releasing a series of software updates including iOS 18, iPad OS 18, Mac OS 15, and vision OS 2.
VisionOS 2 series of updates
Previously, in the warm-up video of WWDC 24, Vision Pro was very eye-catching. Mike Rockwell wore Vision Pro in the cabin, waiting to parachute into Apple Park with his colleagues. The camera also gave Rockwell a close-up, revealing a strong sense of publicity.
More specifically, Apple took the lead in introducing the first major software update to the Vision Pro headset released in February this year, visionOS 2, which brings a more immersive user experience.
Apple officials say that VisionOS 2 will be available as a free update this fall, and all users will be able to use more features to enhance their use of spatial computing, including converting photos into 3D memories and easily accessing the home screen through simple and natural gestures.
In addition, in addition to the launch of the new Vision Pro software version, Apple also announced the global release plan of Vision Pro. Among them, Vision Pro will be available for pre-order in China, Japan and Singapore from June 14, and will be officially released on June 28.
Google AR glasses navigation related patents
Coincidentally, Google (GOOG.US) recently filed a patent entitled "Neural networks map-assisted inertial ranging technology for AR devices", patent number US 20240176419 A1, which aims to achieve more accurate AR navigation using two sets of "6 degrees of freedom" data.
Among them, the system will call up map data related to the physical environment, and combine the data captured by the camera on the AR glasses to determine the user’s actual geographical location and orientation (VPS). Google points out that these measurements will help even if the visual sensors are obscured.
Obviously, since Apple launched Apple Vision Pro last year, the entire XR industry has ushered in a new round of dividends, especially the AR industry, from capital to products to ecological construction, has entered a "boom period". According to recent data released by CINNO Research, AR has surpassed VR in terms of shipments.
In addition to surpassing VR in terms of shipments, since the beginning of the year, we can see that AR companies have also received good news for financing. At present, the market is expecting that the entry of giants such as Apple can drive AR to truly usher in a big explosion and get out of the cold winter. The most attractive thing in the visionOS 2 update is undoubtedly the expansion of the spatial photo and spatial video ecosystem.
WIMI holographic entry AI + AR trend
At present, in the current tightening of investment, many leading enterprises actively enter the market and promote AR growth, at the same time, public information shows that as a holographic AR * shares micro-beauty holographic (WIMI.US) in the face of market trends, based on the integration of AI and AR, greatly enriched AR application scenarios, especially in life applications, will make its use of AR convenience, accuracy has been significantly improved.
In fact, many AR manufacturers are increasing their technical depth and pulling more 2D applications into the 3D world. Based on this, WIMI Hologram has also launched many different forms of technology and product thinking. Therefore, in order to further enhance the market penetration rate of AR, WIMI Hologram is based on AI + AR, allowing the addition of AI models to open up new explorations in the XR industry, showing that AR manufacturers are actively expanding the market.
To some extent, the accelerated development of AI has also found a new direction for AR. Previously, a number of research institutions have released reports predicting that the XR consumer electronics industry will usher in a new round of development opportunities with the help of AI. This coincides with WIMI Holography. In the future era of space computing, WIMI Holography is expected to have a strong market performance based on AI + AR, which will show unique value and potential.
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Apple’s popular product Vision Pro uses the system visionOS 2 "update, allowing the global AR industry to see the future. Moreover, Meta’s * AR glasses will soon arrive, leveraging its own advantages in the large model and XR field, expectations are full. At the height of the situation, some industry observers pointed out that the capital flow in the AR field is showing obvious signs of strategic adjustment, and capital is gradually concentrating on the head. In short, the AR industry will have a big jump from the hardware and content ecosystem, you can look forward to it.
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