On February 19, 2016, the General Secretary of the Supreme Leader conducted on-the-spot research at the three central news units of People’s Daily, Xinhua News Agency and CCTV, and then presided over a symposium on the Party’s news and public opinion work and delivered an important speech. The General Secretary stressed that the Party’s news and public opinion work is an important task of the Party, and it is a major event of governing the country and establishing a stable state. It is necessary to adapt to the development of the situation at home and abroad, grasp the positioning from the overall situation of the Party’s work, adhere to the Party’s leadership, adhere to the correct political direction, adhere to the people-centered work orientation, respect the laws of news communication, innovate methods and means, and effectively improve the Party’s news and public opinion dissemination power, guidance power, influence and credibility.
The speech of the General Secretary of the Supreme Leader aroused strong repercussions among journalists, teachers and students of journalism schools, and the public opinion field. Some media and scholars analyzed and pointed out that "talking about politics" was the core and essence of the General Secretary’s important speech. The speech emphasized the "five matters" of doing a good job in the party’s news and public opinion work, and put forward the 48-character mission of the party’s news and public opinion work. It is a Marxist programmatic document that provides a powerful ideological weapon and fundamental follow for doing a good job in the party’s news and public opinion work under the new situation.
1 Internet users "like" General Secretary’s news and public opinion thoughts resonate with the times
The news that the Supreme Leader’s General Secretary investigated three central news organizations and hosted a symposium on the party’s news and public opinion work has attracted high attention from the public opinion field, and the majority of netizens have "praised" the General Secretary through social platforms. Sampling statistics and analysis found that the main points of view are as follows: 92% of netizens believe that the current public opinion field is complex, various opinions and trends of thought emerge in an endless stream, and the general secretary attaches great importance to public opinion guidance and emphasizes that public opinion work is an inevitable move under the new situation; 77% of netizens said that the general secretary’s news and public opinion thought resonates with the times, adheres to the principle of party spirit, adheres to the unity of party spirit and people’s character, insists on innovation as the main thing, and attaches special importance to Internet public opinion work. Such news and public opinion thought has fresh and lasting vitality; 66% of netizens said that the 48-word duty and mission reflects the basic positioning and clear requirements of the Party Central Committee for news and public opinion work, and points out the direction of efforts for the news and public opinion front to live up to its responsibilities; 55% of netizens stressed that the tall media should be truly grounded Expect the mainstream media to assume more social responsibilities, hope to see more good-looking and full of positive energy cultural products; 39% of netizens suggested that the mainstream media should guide the general direction of public opinion, play a position role, and at the same time constantly adapt to the new situation and new requirements of social development.
2 "Five Issues" emphasizes the importance of the party’s news and public opinion work
The General Secretary of the Supreme Leader affirmed the importance of the party’s news and public opinion work with "five matters": Doing a good job in the party’s news and public opinion work is related to the banner and road, the implementation of the party’s theory and line principles and policies, the smooth advancement of the party and the country’s various undertakings, the cohesion and centripetal force of the whole party and the people of all ethnic groups, and the future and destiny of the party and the country.
The commentary in Zhejiang Daily holds that the "five matters" are full of the ardent expectations of the Supreme Leader’s General Secretary for news and public opinion workers. News and public opinion workers must put political direction first, firmly adhere to the principle of party spirit, firmly adhere to the Marxist view of journalism, firmly adhere to the correct guidance of public opinion, and firmly adhere to positive propaganda. At the same time, respect the laws of news communication, innovate methods and means, reshape the communication pattern, enrich the means of communication, innovate the way of discourse, respond to the concerns of the masses, and effectively improve the party’s news and public opinion communication power, guidance power, influence, and credibility.
Gong Fangbin, a professor at the National Defense University, pointed out that the "five matters" put forward by the general secretary highlight the political connotation of China’s news and public opinion work. This argument shows that the party’s news and public opinion work is a political work. Focusing on the "soul" and "god" of the party’s news work is the best outline for news and public opinion work. Emphasizing the political nature of news and public opinion work is not inconsistent with respecting news laws.
The Party Construction Network issued a reminder that the current situation and tasks at home and abroad require us to keep a clear head, and the game of "visible and invisible, with gunpowder smoke and without gunpowder smoke, positive and negative, domestic and foreign" has not stopped for a moment. It is precisely because of such a sinister situation of public opinion struggle, and precisely because we bear such an important historical mission, that the "five matters" proposed by the general secretary appear particularly urgent, particularly important and particularly far-reaching.
3 48 words Responsibilities Mission Guide "Navigation" for news and public opinion work
The General Secretary of the Supreme Leader clarified the party’s news and public opinion work duties and missions in 48 words: hold high the banner, lead the way, focus on the center, serve the overall situation, unite the people, inspire morale, become a common person, gather together, clarify errors, distinguish right from wrong, connect China and foreign countries, and communicate with the world.
The Chinese Communist Party News Network issued an article pointing out that the 48-character work duties and missions reflect the basic positioning and clear requirements of the Party Central Committee for news and public opinion work, and point out the direction of efforts for the news and public opinion front to live up to its heavy trust and perform its duties. At the same time, in combination with the times, this discussion has not only risen to the height of politics, reflecting the "political thinking" of the highest leaders, but also has both solved methodological problems and covered the specific scope of responsibilities of news work.
The commentary in Hunan Daily emphasized that these 48 words are close to the point and long, and the words are sincere and long-term. They are the general outline for doing a good job in news and public opinion work in the new era. They are the most comprehensive statement of the responsibilities and missions of the Party Central Committee for news and public opinion work so far. They should be regarded as the "compass", "locator" and "motto" of all journalists.
The Great Wall Network issued a document that the General Secretary of the Supreme Leader summed up the duties and missions of news and public opinion work in 48 words. This summary is high-level, accurate and appropriate. It is not only a specific request for the majority of journalists, but also a "beacon" for the "ship" of news and public opinion.
4 "One must, four firm" specifies the party spirit principles of news and public opinion work
The General Secretary of the Supreme Leader pointed out the direction for contemporary news media people to assume the responsibilities and missions of news and public opinion work with "one must, four firmness": we must put political direction first, firmly adhere to the principle of party spirit, firmly adhere to the Marxist news concept, firmly adhere to the correct guidance of public opinion, and firmly adhere to positive propaganda.
CCTV published an article signed "Guoping", saying that the principle of party spirit is the fundamental principle of doing a good job in news and public opinion work, the Marxist view of news is the soul, the correct guidance of public opinion is the life, and positive propaganda is the basic policy. The four aspects are indispensable and constitute the work philosophy and code of conduct for news and public opinion work to implement political requirements. For news and public opinion workers, the key to adhering to the correct political direction and achieving the "four firmness" is to improve political acumen and discrimination.
The Xinhua News Agency commentator’s article emphasizes that whether it is party newspapers, party magazines, radio and television stations, urban newspapers and new media, whether it is coverage, current affairs news, supplements, advertising, entertainment and social news, and international coverage, all must be oriented, and let the main theme and positive energy play the leading role. Only in this way can news and public opinion become the "propeller" of development, the "barometer" of public opinion, the "glue" of society, and the "wind vane" of morality.
The commentator article of Guangming Daily reminded that in today’s profound changes in the media landscape, social ideological trends are more diverse, social voices are more complex, and many times various viewpoints collide fiercely, and it is difficult to distinguish between true and false. The more in this situation, the more we need the guidance and "voice" of mainstream public opinion, so that the people can hear the voice of authority, see the real social picture, clear the heavy fog of thought, and clarify the correct direction of progress. What is right, what is wrong, what to insist on, what to oppose, what to advocate, and what to resist, the news media and public opinion workers must maintain a correct position, clear views, and firm attitude. On the issue of position and direction, we cannot waver at any moment, and we cannot give in at all.
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