Luo Chuan, deputy director of CCTV network media group, delivered a keynote speech on "Deconstruction of aerial photography language and innovation of communication form".
Cctv news(Reporter He Chuan, Wang Jiazhu, Wang Xiaoying) On December 9th, the UAV Summit Forum of the 4th China Network Audio-visual Conference was held in Chengdu. UAV industry elite, Xinhuanet and CCTV UAV aerial news application pioneer attended the forum and delivered speeches.
Luo Chuan, deputy director of the network media business group of CCTV, delivered a keynote speech on "Deconstruction of aerial photography language and innovation of communication form", sharing the wonderful chemical reaction, success and joy when unmanned aerial vehicles were combined with current political news reports.
Innovation requires wisdom and courage.
What kind of chemical reaction will happen when the new visual technology meets the current political report?
Luo Chuan said: "During the two sessions this year, CCTV jumped out of the Great Hall and used it for the first time ‘ Drone shooting +VR panorama ’ And other shooting methods, combined with high-definition video, graphics and other new media presentation methods, launched the ‘ A new perspective of the two sessions ’ Series of reports. "
The report of the two sessions, which is serious about seeking stability, made an attempt across time and space for the first time with new technology.
"The first report" Why does this village make the general secretary unforgettable "focuses on the 18-hole village in Xiangxi where the general secretary of the supreme leader once inspected the poverty alleviation situation, and reflects the national strategy of precise poverty alleviation through village changes. On March 8, the General Secretary participated in the deliberation of the Hunan delegation and recalled the scene of his visit to Shibadong Village. At the same time, CCTV reporters are interviewing in this village, and the time inside and outside the venue of the two sessions is synchronized and the theme echoes. When the drone rose in the 18-hole village, we also saw that the dream of poverty alleviation in a remote mountain village was soaring. "
The whole report forms an online-offline, off-venue-venue, TV video+aerial VR, which echoes and complements each other, and builds a complete report of people, events and scenes in a three-dimensional way, which makes the audience feel immersed.
Once the report was released, it received widespread attention. The Central Network Information Office pushed it to the whole network, and the number of views of Facebook-related accounts exceeded 4.76 million within 24 hours of the first push.
New vision technology creates a new pattern
It became a sensation in the world, and a new pattern appeared in the news reports of CCTV.
"After the 18-hole village report received a good response, we sent 12 reporters to 12 regions successively, and under the guidance of" Let dreams may come Set sail in the 13th Five-Year Plan ",we formed ‘ Precision poverty alleviation ’ 、‘ Beautiful countryside ’ 、‘ China created ’ 、‘ Ecological protection ’ The four series vividly publicized the country’s major policies. " This series of reports also won the "Jury Award", the highest award of the 2016 two-session audio-visual new media excellent report selection activity.
Since then, CCTV has also launched the original drone aerial photography and VR panoramic theme "Flying over China-Drunken Beauty in Spring". As of December 1, 2016, CCTV series accounts and Panda Channel series accounts released the post "Flying over China Drunken Beauty in Spring". The total number of views on Facebook platform exceeded 71.7 million, and there were nearly 52.06 million independent users, with a total interaction of more than 2.41 million and a total video browsing of nearly 118.8 million. On July 1 this year, CCTV launched a 10-hour large-scale multi-point mobile live report "Road: Looking Back at 1921", and the drone flew into the sky again, recording the shocking scene of the word "9.5" composed of thousands of people, and offering a creative and "high" gift for the 95th birthday of the Party. On the day of "7.1", the report received 7.68 million multi-terminal video views, and 17,000 people were online at the same time.
How to better combine content and technology under the new situation
In his speech, Luo Chuan mentioned a movie case. "The director of the world’s first full-time unmanned aerial vehicle movie" Circle "shared with us a set of shooting methods of transition shots: they customized a pair of 3D printed handles for shooting this shot. When the unmanned aerial vehicle was ready to land, the staff were asked to grab the handle from mid-air, lift the unmanned aerial vehicle, then turn off the power of the aircraft, and slowly advance from manual to close-up of the characters. The smooth connection and gentle rhythm not only explained the panoramic middle scene, but also delicately outlined the micro-expressions in the thinking of the characters. The other bridge shows that the father and son meet for the first time. The drone shooting has a unique floating feeling, which makes the picture slightly shake, revealing the secret wrestling between a big man and a little boy caused by life changes, and interpreting the moment when the father and son meet just right. "
Luo Chuan said that people’s thoughts are the soul of an angel’s perspective, and drone shooting can substitute people’s temperature in content expression. "At present, from a technical point of view, some models commonly used need to consider improving battery life and weather constraints, but in terms of content, I think that people’s thinking is the infinite battery life of drones, and our wisdom is the wind under the propeller of drones."
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