"I didn’t think I had done so many good things!" Recently, many netizens exposed their Taobao "hidden orders" on social platforms. The reporter learned that on the eve of double 11, Alibaba upgraded the national public welfare platform "Public Welfare Baby" based on the "online public welfare" technology. This love relay, which lasted for many years and involved more than 700 million people nationwide, has since had a personal exclusive love bill.
Netizens open Taobao, search for the keyword "public welfare" and click "love footprint" to see hidden orders. Its format is similar to the familiar "My Order", and it is a collection page of historical orders. The special feature is that all the orders summarized here are "Public Welfare Baby" orders.
The order information is very detailed, listing how much money each pen has generated and which charity project it has been donated to. Click on the name of the public welfare project to enter the project details page, and view the target amount, latest progress, work scenarios, work methods, beneficiaries and other information. This upgrade has achieved transparency in the two dimensions of orders and projects.
Ali "Charity Baby" was born in 2006. After 16 years of continuous operation and improvement, it has gradually developed into a national public welfare platform. For those goods labeled as "Public Welfare Baby", every time a transaction is made, the merchants will donate a few cents to a public welfare project, which will play a significant "trickle-down effect".
It is understood that in 2021, Taobao Tmall had 2.29 million merchants to join it, and sold more than 7.3 billion public welfare treasures in total, which were bought by more than 500 million consumers. Donations were made to 181 public welfare projects, from which more than 7 million people benefited. In the 15-year cycle up to last year, the number of participating businesses and consumers of the charity baby exceeded 8 million and 700 million respectively, covering half of the country’s population.
On the eve of double 11 this year, Alibaba upgraded its "public welfare treasure". Based on the "online public welfare" technology, every Taobao user can check his public welfare bill in detail. The person in charge of Ali Public Welfare revealed to reporters that the first batch of 116 public welfare projects have been disclosed, and more institutions and projects will be gradually completed in the follow-up, and netizens will be able to find more information at that time. (End)
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Editor: Xu Bing
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