Can the pre-sale price of the first model of Huawei Zunjie exceed 1 million yuan to challenge the ultra-luxury car market?

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Can the pre-sale price of the first model of Huawei Zunjie exceed 1 million yuan to challenge the ultra-luxury car market?

  Caixin. comAmong Huawei’s HarmonyOS Zhixing Alliance, the first model of Zunjie brand was pre-sold at a high price of 1 million to 1.5 million yuan. On November 26th, Yu Chengdong, Chairman of Huawei Terminal Co., Ltd. (hereinafter referred to as "Huawei Terminal") disclosed the above information.


  Zunjie is the fourth cooperative brand of Huawei HarmonyOS Zhixing, and the partner is Jianghuai Automobile (600418.SH). The other "three realms" are the realm of cooperation between Huawei Terminal and Cyrus (601127.SH), the intellectual realm of cooperation with Chery Automobile and the enjoyment realm of cooperation with BAIC Group.


  HarmonyOS Zhixing is a new cooperation mode that has never been seen before in the automobile industry. In these cooperations, the design, definition, development and sales of automobiles are all led by Huawei, and the related models will also specify components equipped with smart car solution business units (hereinafter referred to as "BU"). Yu Chengdong also serves as the chairman of Che BU.

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