Priced at 4688 yuan, Huawei P7 Sapphire Edition sets off a high-end boutique trend

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<p>Since August 25, Huawei officially announced the launch of the sapphire version of the Ascend P7 – the industry’s first 4G mobile phone with a sapphire screen, this boutique mobile phone that combines art and technology has been highly anticipated among consumers. After Huawei Consumer BG CEO Yu Chengdong officially introduced the Huawei P7 Sapphire Edition to the global media at the Berlin Electronics Show in Germany, the product officially launched in the Chinese market on September 12, and announced the official price in China at the Shanghai Huawei Mobile Phone Conference at 4688 yuan.</p>
<p>From Yu Chengdong’s Weibo revealed that to Berlin, Germany, and then to Shanghai, China, Huawei P7 Sapphire Edition has attracted strong attention from users and the media all the way, and has given many affirmations to Huawei’s technology and its quality-focused strategy. Sapphire is considered to be synonymous with high-end, common in high-end watches, and only seen in super-first-line big brands such as Vertu and Lamborghini in mobile phone products. The most striking feature is its durability and scratch-resistant ability. Due to its hardness second only to diamond material, it is more wear-resistant than the current mainstream gorilla glass screen. The scratch-resistant ability of sapphire screen is self-evident. Secondly, sapphire material is not easy to black screen in strong sunlight, maintaining a clear visual experience. In addition, it has high antibacterial, chemical corrosion resistance, and high temperature thermal conductivity, which are not found in other materials and are also very attractive to consumers.</p>
<p>However, the products of sapphire screens have very high requirements for processing equipment, and mass production is difficult. Equipping sapphire screens not only needs to solve supply chain problems, but also to overcome the toughness and poor adhesion of the material itself in processing details, and many difficulties in surface performance. This requires manufacturers to have high strength in Product Research & Development, processing technology and cost control. Huawei has long established a layout in the sapphire industry chain, and it also conducts technology research and development and trials with suppliers. For example, in the process of foaming production, the two sides conducted tests through multiple precision high-temperature annealing processes, which ultimately eliminated the internal stress of sapphire and effectively improved the strength. For problems such as edge processing and cover plate punching, the most leading processing technology in the industry is used. In terms of ink screen printing and AF coating, Huawei has also developed its own suitable new inks and coating materials, ultimately achieving the perfect match of sapphire processing technology. With the help of sapphire technology and its increasingly mature channel layout, Huawei P7 has been put into mass production with the most advanced display screen, which not only brings a new upgrade to the mobile phone, but also Huawei’s ultimate pursuit of high-quality products.</p>
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<p>In recent years, Huawei mobile phones have put forward a quality-focused strategy. Since the second half of 2014, it has focused on developing high-end lines. With a series of high-quality products such as G7, P7, and Mate7, it has increased the market share of local high-end models and won a super good reputation. Huawei P7 has been selling well around the world since its launch. From Huawei P7 Arsenal Edition, Huawei P7 Pink Edition, to Huawei P7 Sapphire Edition, the launch of this series of sub-categories has not only won the pursuit and attention of consumers, but also greatly enriched the boutique line of Huawei mobile phones. As the industry’s first sapphire 4G mobile phone, Huawei took the lead in launching the sapphire version P7 ahead of Apple and other manufacturers, marking that Huawei has achieved world-class standards in cutting-edge technology; on the other hand, it has once again consolidated Huawei’s boutique layout in the mid-to-high-end field.</p>
<p>It is reported that the daily limited seckill activity of Huawei P7 Sapphire Edition will be launched in Huawei Mall. Users who want to experience the product first may wish to pay attention!</p>
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Priced at 4688 yuan, Huawei P7 Sapphire Edition sets off a high-end boutique trend